program. adrian is in the parthenon, too. >> absolutely. >> he is well-dressed tonight. >> a sharp dressed man. >> there he is. >> when resorts. >> starts right now. my mission is simple to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now >> hey, i'm cramer welcome to "mad money. welcome to cramerica other people want to make friends. i'm just trying to help you make some money my job is not just to entertain but to educate, teach. so call me at 1-800-743-cnbc or tweet me @jimcramer. today, today i went to a brand spanking new norwegian cruise

line holding ship first inaugural launch right here in new york city, and all i can tell you is that once again we are struggling as investors because we simply cannot predict human behavior the cruise ship seemed filled with joyous people who were ecstatic about being on one of these things without masks they had -- that had been the protocol now it's gone. they were itching to spend at the bars and the gambling tables of course that's not a reason why people should buy or sell stocks including the bummer of the day where the dow shed 347 points, s&p lost.2%, nasdaq declined -- gafg back some of those big gains. but is something you have to think about because so much of pic picking stocks comes down to gauging the public psyche. and that is inherently subjective it's why i'm always trying to relate what you see in the real world with what you get in the stock market so i see a full boat of people on a norwegian cruise ship, and

i think, you know what that is bullish! bullish for the company. but then i realize it's great for the economy too. and you know what? that's bad for the stock market. remember, the federal reserve is on a mission to slow the economy. and any sign of strength will cause them to raise interest rates more aggressively. let me put it to you another way. if you own the stock of norwegian cruise, you want it to do well. but you also want rest of the travel industry, especially the other cruise lines, to do poorly because that's the only way to avoid the wrath of the fed and still make money on norwegian. and look, that's the calculus. in every industry. last night we received the terrific september sales numbers from costco. and they haven't rolled back prices yet they're just asking their suppliers to lower what they charge to reflect lower commodity costs. costco is an inflation fighter we want people to shop there because of how much they can save on food when they get the suppliers down they will take their prices down

too. will the fed include that in its thinking nah. that's too, as we say it in the business, too granular we also own costco for the travel trust because its sales are so much better than everyone else's and they're great at taking market share because of their low prices but the federal reserve doesn't acknowledge the role of any single chain even if that chain happens to have 119 million card holders, most of them from the u.s. again, we want costco to do well and we want the fed to notice that they're helping in the fight against inflation. we don't want them to look at the other guys who are doing well too if they are doing well. but the fed doesn't think like that nor can the fed figure out the work from home movement. they'd know if they listened to and tonight, which reported a shortfall related to pc sales, most likely for the home the stock's not getting hit too hard because it had already been cut in half. but most companies in the computing space figured the aggressive buying wouldn't last zprof forever, and it didn't it petered out but they had made too many pcs

in the interim i put this out because we're on the eve of the labor department's all-important non-farm payroll report. when we found out last month's unemployment rate and wage inflation. now, we've had a good run this week going into the numbers. so today there were traders who locked in some gains because the job report's too high. well, it will wreak havoc on your portfolio or maybe the data -- let's say it doesn't matter. when you listen to some fed officials it sounds like they feel compelled to keep bringing the pain no matter what. >> the house of pain >> it's astonishing to me that each fed official's allowed to make their own statements. it feels like a linebackers coach or special teams coach in the nfl publicly diverges from the head coach that's not allowed these people have no idea how powerful their words are they think it's part of their job but i think part of their job should be to muzzle their views. there's no reason they should be out there talking. worse they base their statements solely on the aggregate data from the government along with

some local reports from the specific regions they seem to have very little sense of mercurial nature of the post-covid consumer. they didn't in 2007. >> they know nothing >> and i fear they don't know now. for example, we know that costco's as strong as ever but that may be a sign of a strapped consumer we know the reservations for norwegian at this point are better than they were in 2018 going into 2019. but is that a flush consumer who's spending like mad or a stir-crazed consumer who finally feels safe taking a trip now that we're no longer worried about the pandemic it's the psychology that's so hard to determine. how about air travel we've been seeing come on, every plane is full wherever we go, extremely full flights. is that because the consumer's spending beyond their means or there are just so many events that didn't happen during the worst days of the pandemic so people are simply catching up with their lives it's confounding at every turn the restaurants i want to go to are all packed people are spending on liquor. i see it myself because my wife is in the high end mezcal business

price doesn't even seem to be an object right now it was always an object before these days people who don't have a lot of money don't blanch at a $15 cocktail but when you talk to them yes an equity doetal they say they're just thrilled to go ut o', thrilled to be abe live do we want interest rates lower to rein that or can we just say look, they're thrilled to be alive and they're spending because after a war they realized they lived, they survived we had some serious inflation after world war ii and it wasn't the end of the world, and more important it did end it could be the same thing with cars there are a myriad automakers who can't deliver all the components car companies need. but if you moved from the city to the suburbs to the country you need to buy i acar to get around, you can't use public transit. that surge of demand for vehicles is unprecedented. of course if you look at the macro data this looks like an overheated auto market that the fed needs to act aggressively to cool down. i see these issues everywhere. so many people took big buyouts at the beginning of the

pandemic why shouldn't they come back to work we bought off a huge part of the workforce. they're enjoying their freedom the fed can't entice them back to the office by making it too ppsive for them to buy a house or a car with borrowed money but if you don't want them to come back, you can either train a machine to take their place or you have to pay up and educate new people of course at a certain point the people who were bought out will exhaust their savings and come back to work but who knows what that point is will they run out of money if rates go to 5% and i do want rates higher i just don't know how high they should be and when they'll come back and that is the problem the fed faces. if i were jay powell i'd put together a team of behavioral psychologists to help them figure out how people behave after a war or a pandemic. the euphoria i saw today on the norwegian cruise ship was almost eerie. they're ready to do things they wish they'd been doing before the pandemic before the pandemic. they're changing their behavior.

they don't care about higher rates. they have savings because they did nothing for two years. my biggest worry is the aggregate data can't capture the nature of this one it's all on a one time only euphoria behavior. people who survived the war are not the same as they were before the war. they want to go out and spend like crazy because they lived. they want new things they want a car. they want a better house a year from now there probably will be no euphoria. it'll be over. they'll have spent their excess savings. that's exactly what interest rates will likery be at their max because the two-year treasury simply can't measure the joy of people on a cruise without a mask the data's inflated. but it's a heartless beast, unaware of the person who stopped me on the ship and told me how great it was to be alive again. measures some amorph's heartless brois pryce that might be too high because we feel different sure, efrpg's inflated now but so much of that's because we're coming out of the covid era. all i can say to jay powell and

cannot is that yes, keep raising rates but nothing lasts forever. andrew in new york andrew >> caller: hi. big fan. actually, my 13-year-old son is here and he has the question so i'm going to set him on thank you. >> excellent >> caller: hi, there cramer. this is moe. thank you for taking the time to talk to a 13-year-old giants fan. >> well, 13 yes. giants fan, no but that's okay. go ahead >> caller: i have a couple of thousand dollars to invest and i was hoping for your opinion of what i should do with it i was thinking of either inflation-adjusted bonds or an index fund if you think an index fund is a good idea, in which sector and should i wait until the market calms down >> no. you're 13 years old, you should be in the most aggressive index fund possible that has a lot of high risk high growth because you've got your whole life to make back if you make a mistake. not bonds. those are for much later and i can tell you've got horse sense because you put that idea of an index fund in your mix but let's make it a high growth

fund that would be the best and thank you for calling. and good luck with the giants. 3-1. but to me it's ephemeral let's go to ricky -- google. ricky in texas ricky. >> caller: boo-yah, amigo. our fellow mezcal connoisseur started a position with google, alphabet, back in the stock split. i want to know should i continue building on this position -- >> it's like -- i think it's like my wife's mezcal. i think it's a buy i want to be there i want to buy some we have it big for the charitable trust and i think it should be bigger by the way, let me throw in amazon, two for one. how's that inflation is everything now. and we know that we want rate hikes but so much of what's happening in inflation is just because we're coming out of the covid era and you've got to incorporate that in your thinking all i can say to jay powell and company is nothing lasts forever. constellation struggled with today's tape, so is it time to take a sip of the bore and wine's kingpin at a lower price?

i think yes but let's check with the ceo. then earlier we had a chance to go on board the brand new norwegian prima as i mentioned firsthand look at the latest of the cruise companies too and by the way, mercedes is on a mission to become maybe one of the most sustainable car companies on earth i'm learning more about the pursuit for a clean future with the company's top brass. so stay with cramer! >> announcer: don't miss a second of mad money. follow @jimcramer on twitter have a question? tweet cramer #madtweets send jim an e-mail to madmoney@cnbc.com. or give us a call at 1-800-743-cnbc miss sometnghi head to madmoney.cnbc.com.

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what the heck just happened to the stock of constellation brands this morning the beer and liquor company best known for corona, modelo, pacifico reported, i thought it was a great quarter top and bottom line beat with sales up 10% year over year. while it wasn't perfect, what quarter is, with wine and spirits coming in a little light, management only raising the high end of their full year earnings forecast by ten cents, still pretty darn good yet the stock actually fell more than 1%. at one point it was down huge. we own constellation for our charitable trust if it weren't restricted we would have bought it hand over fist but don't tabling it from me bill newlands, the president and ceo of constellation brands. welcome back to "mad money." >> thanks, jim, good to be here. >> all right, so bill, when you do a number that's as strong as your beer depletion number, 8.9,

can you please put that in context for every other beer company's number >> i think it's a great point, jim. i think we'd be hard pressed to find another company that's put up the consecutive growth profiles we have over the last several years. and frankly we extended it in this quarter we grew our share of overall beer 1.8 share points and 2.5 share points in the high end so it's unprecedented the kind of growth that we're seeing. and it's really driven by great consumer demand. and we couldn't be happier with it >> so how do you think the consensus got a little bit higher the reason i say that is because to me there may have been actual reasons why you could have done maybe 11, 12 and just maybe didn't have enough >> no, we had plenty we were in very good shape on inventory in this particular -- in this particular quarter we were very pleased when you look at the individual brands, modelo was up double digit. chell addas were up 60%.

modelo cheladas. pacifico up 37%. corona extra was up 6% pacifico 37. our business excelled on almost every dimension in the beer category >> yeah, i guess -- i mean, sometimes i'm just confused. i also love the fact that you sold some of the lower end spirits, which will then raise your gross margin going forward. i read all the analysts, no one seemed to care about that. >> we believe that reformulating our wine and spirits portfolio toward the high end is something we've been working on for quite a while now. as you point out, we sold last year some of our brands to gallo, we sold some of the mainstream brands again today. but we're also investing in higher growth, higher margin businesses, which is really where the consumer is. in the past year we've added booker, leng wa franco, we've added austin cocktails, brands that are in higher growth

sectors that are also going to have a higher margin profile than what we disposed of >> is there a reason why you just raised the high end and didn't bother to raise the lower end? >> there's a lot of volatility still on the market, jim, as you know and admittedly, we're being careful. but certainly our depletions in the month of september were very strong and very consistent with what our year-to-date growth profile looked like. so we remain very confident that we're going to have a very strong year and one that delivers against what we've called out you'll also note we did raise, particularly in beer, both our top line and our bottom line expectations for the year. >> now, was the cadence good through the quarter? >> it was. it was very good we see great consumer demand there's always been the question of how is the consumer reacting? well, we've seen heavy inflationary pressure. one of the things that excited us was the buy rate both in our beer and our higher-end wine and

spirits group were up. so people were not only going to the stores more, they were buying more while they were there. and we view that as a strong testament to the success of our business chelada, the growth there is unbelievable it's not one i'm as familiar with, and obviously i need to be more familiar with it. >> a chelada's a traditional mexican beverage and it started out frankly with beer with added tomato juice and we've added a number of other different flavor characteristics intothat line. and it's gone great. as you point out, it was up 60% in this quarter. we own 60% of the market so we have a 60% market share. and what it's really doing is it's competing with that -- with those fmbs and we're really excited about the potential for it all of that had been done historically with only one side, a 24-ounce can we're extending it into new use

occasions by adding 12-ounce cans or by adding variety packs. so we're very, very excited about where that could go in the future >> bill, i want people to understand, if you looked at the universe, what percentage of the growth of the beer category is constellation? >> well, we're virtually the entire growth of the category. you know, the category overall is relatively flat there's been some green shoots here in the most recent past but virtually all the growth is us as you point out, our growth profile in this particular quarter was almost 9%. and it clearly leads the category modelo was the number one share gainer corona was the number three share gainer limoni sell, one of the cheladas, was number 15. and pacifico was in the top 15 as well. so we have all of the brands that are really driving the growth in the category >> one last question, i know

it's an afterthought before because of something the president did today about about pardoning some people for cannabis it did make me feel once again that people are hopeful about canopy you just this quarter put it to bed. you said we don't know what's going to happen. and you're certainly not making a strong case for it is that the moment when you should make a strong case for it >> we still think it's going to be a big category. and canopy certainly has positioned themselves well the ecosystem that they've set up in the u.s. with wana and chevy and acreage is second to none and obviously, we'll all feel much better if the legal situation was a bit better than it has been. but we certainly feel like they're well positioned if things begin to move along even though it's taken way longer than any of us had anticipated >> in the same way that unfortunately the way that you have to buy out the special -- that's november. that could lead to some positives too, though, right

>> i think it can. i think this is going to create a very strong governance improvement within our business, and we're very much looking forward to that passing in november >> excellent the cash flow of course is great. don't even need to go into that. that's bill newlands, president and ceo of constellation brands stc, whose stock is just very cheap, people. my charitable trust will be in the market buying some bill, it's great to see you. >> thanks, jim >> "mad money's" back after the break p. >> announcer: coming up, need a vacation keep up with norwegian as this stock hits the open waters next

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pitch to investors aboard their newest ship, the norwegian prima. i got a chance to speak with frank del rio, the sxrnt ceo of norwegian, on board. take a look. >> frank, it is good to be back. no masks we're really in person where are we because we want people to know >> jim, welcome aboard we are on the pool deck outside of our haven complex as you know, the ship within a ship concept where we have luxury villas, luxury suites your own private restaurant, lounges, bar and this is the pool deck. i mean, isn't that -- don't you want to jump into that pool right now? >> yes, i do and it's a gorgeous day. and i think -- i know you had an analyst meeting today. >> yeah. >> and i wanted to ask you what you told them about the haven and about your new ships and about occupancy. >> you know what i told them was stop throwing norwegian cruise line holding in the same pool as our other competitors. and i think, you know, what i mean by that, i stress the differentiation. it starts with the hardware. but it doesn't end there

it's the itineraries that we operate. it is the market to fill strategy, not discount to fill, market to fill strategy. and that makes all the difference in the world. >> so people understand, you have been adamant to hold price but then again you're not in some of the areas your competitors are where they're not doing well at all. you're in good areas and the idea of not holding price -- is ludicrous given what you have >> the cruise industry's always been about the value proposition. >> right >> and even with our higher price, i mean, our pricing is up to 80% higher than some of our competitors. and we fill our ships, we make more ebidta and everything else you could want from a financial perspective, and customers love it these ships are full this vessel just did her trans-atlantic, it was her debut in north america the on-board revenue that this ship generated has all of us aghast more than double our average in the trans-atlantic >> you draw a -- is it -- it's

pretty much of a bargain i don't see how much you can even pay for >> well, you'd be surprised. shore excursions, spa treatments, specialty dining more wi-fi but look, we attract a high-end customer >> right >> not just at the norwegian brand but we also do that at oceana and regent. we have three brands as you know each one is at the very upper end of its respective category there's three categories in the cruise space, contemporary premium and luxury we have one on each of those and that's why collectively at the consolidated norwegian cruise line holdings level we generate more revenue per person per day than our competitors by a wide margin. more ebidta per capacity day so this vessel -- and i've got five more of these coming, jim, one every year for the next five years. two oceana vessels coming the first one next may and the region explorer series the premium that these vessels command in the marketplace is astronomical >> let's talk about that

i was in in one of your state rooms. it's got a living room, a beautiful bathroom, fantastic bedroom. what is that versus, say, when i go to a four seasons value versus this? >> you must have sneaked into our investor presentation because that's one of the slides i showed 44% difference between a cruise on this vessel and a comparable land resort in the caribbean, a comparable hotel in miami beach. 44%. and so i think if we're going to go into some turbulent economic times people are still going to want to go on vacation, jim. >> well, that's what everyone's saying how do you do it in a recession? to me you go for value and -- in other words, you want to have the best value and to me that is, as you know i feel, is cruising. now, i do worry, taking on a lot of debt because of what happened with covid so you have to eat away at that debt, which you've done once before so i'm pretty sure you can do it >> look, we've delivered this

company from 14 times back in 2010 to we were fighting off moody and s&p to not promote us to investment grade right before the pandemic we're going to get wack back the it will take time. this industry generates so much free cash flow we've got to pay down some of the debt we incurred and then we're going to focus on buying back our stock hopefully our stock won't be -- there's one side of me that says i hope it is because i can buy back a lot of it >> that's right. now, let's talk about covid. what's it feel like without being masked and tested? >> feels great koefd's over, jim. >> a friend of mine on arrival, another ship, another company, a friend of mine just got back and there was some covid on the ship and they put that person in the room but they made them wear maxz what's your protocol if there's covid on board >> if we have covid on board we

have similar protocols as you know, dr. scott gottlieb, the former fda commissioner, is our consultant you know scott well. we follow scott's instructions but let's face it, covid today is not covid two years ago we've got 80% of the u.s. population is vaccinated, about a third boosted. we have medicines now to cure you, so to speak, if you -- it's not what it was. it's not the fear that it was. and that's why we've led the industry in getting rid of our protocols. because there is a society -- >> the other way too, and that's fantastic. how are bookings given this? and will 2023 be a year we start talking about profitability? >> yes there's no question -- >> yes you're just saying it. >> yes without any qualifications i just finished an investor event, as you know, with 200 investors, analysts, and we said the following. 2023 will have record yields, record pricing yields is what drives the bottom line in this industry because at the end of the day it is a

primarily fixed cost industry, fixed cost business. >> so what kind of -- are you talking about a dollar per share? >> i can't give you that kind of -- >> you and i have been friends for a long time. >> if you want to know that, i can't do that, jim record yields is going to lead to record ebidta i'll give you that that's what we told them this morning. record ebidta. >> how can you be sure that you can get the staff? i mean, everybody says it's too hard -- >> staff is not an issue >> how is that possible? everybody says staff is not an issue. >> the majority of our crew members on board are foreigners and it's just not an issue at all. the question i want you to ask me is frank, how can you be so sure you're going to have record ebidta >> that's what i said, it's about money, not friends how do you know? >> what's in the books today, it's not that i wish that i have record ebidta -- >> things softened >> well, not all cruise lines are created equal. that was one of my themes today.

that's the theme today, jim. they're not all created equal. don't throw me in the same pool. this company is run by a bunch of entrepreneurs we started with nothing, we've created all this, and we know how to do this differently, and it starts with our go to market strategy we market to fill, we don't discount to fill so today we are better booked for for 2023 than we were at the same time in '18 for '19 '19 was a record year. and at materially higher prices. >> and if i were to stay on this, where would i end up three days from now? this cruise? because this one's boarding what -- >> well, this is not a normal cruise this is an introduction cruise for our travel agent partners, some of the media. >> what about me i don't want to pay full boat. >> okay. >> another time. >> give me your credit card. >> you know my wife and i were going to go full boat right before covid broke out >> this is a fournight cruise. it's a quickie we're going to go up the coast

to halifax and back. it's not your normal cruise. >> no, it's not. but halifax is a great place to go been there i want to thank frank del rio. we'll go around the ship president and ceo of norwegian cruise line. it's great to see you outside, no mask. coming up hit the road to luxury without gassing up. cramer maps out the electric future of mercedes-benz. next

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eventually this market's going to put in a sustainable bottom at which point you want to buy the beaten down stocks of companies with the best long-term stories. companies like mercedes-benz group. the huge german luxury carmaker

that's putting out some compelling electric vehicle offerings. earlier this week we got a chance to speak with o ola kalenes, ceo of mercedes-benz. this is a very rare interview and it's part of cnbc's esg impact event take a look. ola, this is one of the most major announcements i've ever heard in terms of the environment, in terms of your company, and you are a 136-year-old startup tell us about this >> jim, great to be with you today. when we made up our mind a few years back to go what we call for ambition 2039, we really first mentally flicked the switch to go all in on decarbonization. vision 2039 is all about taking krmt co2 out of everything we do it's about going electric on the

product but it's more than that. it's our whole value chain working with suppliers turning our operations co2 neutral. but also making sure the product in use, the electricity that is used for them driving the future electric mercedes, comes from a co2-free source. and to do this ten years ahead of the paris agreement ends ambition 2039. >> the one thing i know is you have the best engines, the best cars, but they're internal combustion and you have fantastic people working on internal combustion. will you get their buy-in to go electric >> well, in fact, our founding fathers, daimler and benz, were the first guys to come up with the idea of putting a combustion engine into back then a horse carriage and they invented the automobile and that technology has served us well for 130-plus years but we've all realized that climate change is real the co2 problem needs to be

solved and where does that problem end? it ends on the desk of our engineers. so it is obvious that going towards the co2-free future we've got to switch energy source and thereby using then electric motors is the natural choice for the vehicle of the future, even though high-tech electrified combustion engines will co-exist with the electric vehicles for several years to come >> do you think your average customer is focused on going electric or average customer focused on mercedes-benz being the best regardless of what it is >> well, if you get a mercedes-benz, you still want to go from a to b, but in our case you want to go from a to b in style. so it's all about that experience and have the latest and greatest and best technology but blend it with, you know, timeless luxury that just makes the product feel right and now step by step we see the market turning and i really believe that in

this decade we will flip from being based upon high-tech combustion, internal combustion engines to going dominant electric if not all electric in the luxury segment by the end of the decade and as long as you give the customer a superior product to what they had before they're open-minded for a switch >> now, when i look at what you're up to i say to myself that you guys are so far ahead of everybody else, but i still question whether, say, your grid in europe, i'm reading about all the crises you have, that maybe you're so far ahead but the near-term problems in europe with russia could make it so that things don't work out as well as we all want. >> an energy challenge in europe as a result of the terrible war in the ukraine. and this has been a wake-up call

for europe and also for germany in particular to diversify in terms of energy security so in the next two to three years, maybe four, of course this is a challenge, but i see a potential silver lining here maybe this will also be a catalyst for speeding up the process going to alternative energy sources co2-free energy sources. in fact, we as a dcompany announced only a couple weeks ago we're going to invest in a massive wind park in northern germany where the wind pressure is pretty good that one investment will cover up to 15% of our electricity needs in germany alone so maybe if we take this into a mid to longer-term perspective that this very unpleasant wake-up call could give us a strategic advantage in 2030 or beyond >> i want to take this a little more philosophical i am a huge believer that business, not government, but business is the greatest force

for social change. you are so far ahead of the paris accords. you're so far ahead of what governments want it just seems like private industry should be saluted a little more in the sense that you don't have to do this. you're doing this because you think it's right >> we do it because we think it's right but we also do it because we think it's going to be the better business. i don't think there's any question for a modern company, a forward-thinking modern company that he with need to decarbonize. in fact, when i speak to our most important investors, whether they're european investors or american investors, they're telling us go as fast as you can. and that's what we're trying to do the policy makers, they set the framework but then let the market do the magic. we certainly have made up our minds. and i think that capital markets are going to put more pressure toward decarbonization and maybe some politicians in some countries. >> one last question i myself, and we are on "mad

money" very concerned about worldwide economies. you're bringing this to market right now. you're talking about it right now. at a time when europe could be in a very bad recession. we had the federal reserve in this country trying to make it so we all spend less what do you do with the fact that the governments around the world have not been able to control the economic situation but you're offering a very expensive vehicle, albeit one that is ev is the environment right to bring what you want to bring >> we have always experienced economic cycles with stronger economies and also perhaps cooler economies and needless to say, with the interest rate hikes and what's going on in the world right now one has to be prudent and maybe 2023 will be a slightly cooler environment than we have experienced up until now but that shouldn't change your overall plan to invest in the future so we're not going to -- we're not going to stop investing. in fact, we're investing on the

highest level ever in the company history for those future technologies electrification and digitization and at the same too many you've got to work on efficiency, control your fixed costs, make sure you're ready for an economy that maybe is a little bit weaker so that you can also navigate through tougher times i think that is something that every company needs to do. >> well, ola, i want to thank you so much for beiing a visionary that can iran spire us as i say, business is the greatest source of social change and what you're doing is social change the world needs very much ola kallenius, ceo of mercedes-benz. thank you. >> thank you for having me >> coming up, cramer takes your calls, and sky is the limit. it's a fast-fire "lightning round," next

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go boldly. emerson. it is time it's time for the "lightning round" buy buy buy or sell sell sell -- my staff prepares the graphics on the fly we play until we hear this sound and then the "lightning round" is over. are you ready, skee-daddy? i'm going to start with rick in massachusetts. rick >> caller: jim, boo-yah! >> how are you, rick not bad. i'm 4-0. what's up? >> caller: i'm calling you about a stock i've been in and out of over the past five years

axsm axm therapeutics >> they're trying to cure pain the holy grain is pain we know they didn't do it well and i'm not going to mention it because they were so horrible. i don't want people to take those drugs after day two. just use ice let's go to carl in tennessee. >> caller: hey, jim, thanks for taking my call the hometown of lowe's ceo marvin ellison always look forward to your discussions with him >> i do love him and what he's done how can i help >> caller: icon industries >> i love icon, the problem is you don't know what's in it. and if you don't know what's in something then you can't make a good judgment. and that's how i feel about that stock. let's go to john in california john >> caller: boo-yah, jimmy chill. first-time caller. >> boo-yah excel excellent. >> caller: go eagles >> yes everything you said makes me feel good. it's been a tough couple days.

how can i help >> caller: new qi is on ticker symbol fsk i want to get your opinion on it. and is that dividend sustainable? >> it's a business development company. you never know what's going on with those companies is the dividend sustainable is the real problem i have no way to know. and if i have no way to know then what i do is i say pass >> don't buy, don't buy, don't buy. >> let's go to adrian in tennessee. adrian >> caller: hey, jim, just want to tell you from an old army gunslinger thanks for your insights over the years. my question is about gxo logistics. comes from a high of 105 beat down to about 36 what are your thoughts -- >> first of all, thank you for serving. i think it is absolutely -- listen, adrian, this stock is ridiculously valuable. there are many stocks ridiculously valued. this is one of them. eve had them on a number of times. buy some here, buy some a little

bit lower. we're going to fred in california fred >> caller: jim, thanks for taking my call >> oh, my pleasure >> caller: i wanted to ask you with fertilizer and lithium, what's not to like about sqm >> not much. i do like it maybe the chilean government getting a little too liberal versus the old days. but i've got to tell you, fertilizer's in short supply, so is lithium that makes that stock a buy in my eyes. let's go to tom in michigan. tom. >> caller: hey, boo-yah, jim thanks for take mig call >> boo-yah my pleasure. what's happening >> caller: long-time, first time really enjoy your show thanks for everything you do >> thank you >> caller: about a year or two ago i picked up one of the growth darlings, encino, ncno. >> the problem with encino is beginning in november of last year i changed my mind on a lot of stocks. those who were members of the investment club understand i said i can't buy money losers

anymore. as much as i like encino, it's losing money, so i can't buy it. and that ladies and gentlemen is the conclusion of the "lightning round" >> announcer: the "lightning round" is sponsored by td ameritrade coming up, looking for value and looking good doing it? try this on for size when "mad money" returns thinkorswim® by td ameritrade is more than a trading platform. it's an entire trading experience. with innovation that lets you customize interfaces, charts and orders to your style of trading. personalized education to expand your perspective. and a dedicated trade desk of expert-level support. that will push you to be even better. and just might change how you trade—forever. because once you experience thinkorswim® by td ameritrade

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coming up, tensions rising with north korea the fallout from yet another missile launch plus the new accusation and

denial in the herschel walker controversy. "the news" minutes away. >> the facts the truth. "the news" with shepard smith. next, cnbc we often talk about something called the channel, meaning the place where inventory ends up when retailers can't sell goods remember, when a store can't sell its merchandise they still need to unload it before they can bring in new stuff especially seasonal stuff. finding where the channel actually is, though, can be very difficult. we know for apparel it tends to be off-price chains like t.j. maxx and marshals. both part of the company tjx which is why we own so much of it for the charitable trust. i like to describe these stores as the preferred channel for dumping unwanted clothes these days they're practically overwhelmed with merchandise they can practically pick and choose, which is fantastic because that means they can pick the best stuff and sell is it at

a price. tjx, i would buy it aggressively >> buy buy buy >> sometimes you can do field work on channel checks but they're never perfect. even expert analysts who do cham checks on apple the biggest company in the world often get it wrong and they do it for a living now, my favorite, though, is a bit of an oddity i do a channel check by monitoring what's for sale in a place called olly's bargain outlet i'm a proud member of olly's army which is a discount club, not a paramilitary organization. i always find myself buying much more than expected when i go to one. last time i ended up buying a cooler and a bunch of books too. they were so cheap, they were attr attractive that's because olly's bought this merchandise from companies who were desperate to get rid of their excess inventory that's why i love to look at weekly olly's army weekly flyer because it shows you by its discounts what's in the channel. the stuff that traditional retailers just can't sell.

of course that dunceoesn't mean products themselves aren't selling in some locations. and it doesn't mean the quality's no good. it just means there's a general lack of demand for the items in question so those items had to be dumped into the channel and the channel is ollie's and what i saw in this week's bulletin from ollie's just kind of crushed my expectations for a couple companies the lead item this week was the keurig coffee maker. the same one i recently bought op amazon. but if i waited i could have gotten it for 50% less from ollie's. i know that a major keurig downgrade last week. maybe they knew there was too much inventory and this stuff wasn't selling at full price or maybe bed bath & beyond which is loaded with kooirg, saw them with my own eyes in my recent store visit, decided to dump them from the stores they're closing. either way it's not good for the stock of keurig dr. pepper i don't want to own it then i saw a host, a host of products that are made by newell --

>> sell sell sell sell sell! >> including ridiculous discounts on yankee candle i'm going to pass on that one too. both haines and gildan have half the price of meds on amazon. hard pass there. i even sue black & decker paint for price that were so low i feel compelled to go to ollie's and buy some this weekend. how about webber's spices? yes, the grill company for one third the price you'll find at walmart. not much weber left to sell. then there are these s.o.s. steel wool cleaning pads by clorox but there's nothing new those have been for sale for a while and i'm not sure clorox is right to dump anymore. so what do you do if you own the stocks of these companies that can't move their merchandise at full price it's an important negative data point. and you have to include both the purveyor and the product you're thinking you have to guess at the purveyor you know the product if the product's not selling you probably don't want to own the stock. this is all part of the homework i do before we buy anything for

the charitable trust, and you should do the same kind of research before you're pulling the trigger on any stock especially in what we know is a tricky if not hazardous environment. i like to say there's always a bull market somewhere. i promise to try to find it just for you right here on "mad money. i'm jim cramer see totomomou u yoyorrow. a deadly stabbing spree on the vegas strip. kim jong-un is at it again. i'm shepard smith. this is the news on cnbc. tensions with north korea reach an extraordinary new level. >> these actions are provocative , they are dangerous. >> u.s. and allies a show of force, and missile-defense capabilities. now, and aircraft carrier deployed. the concerns amid heightened alerts. murder rampage at a daycar . a man with a knife and gun kills 24 children and 13