>> bonnwin. >> high beta leverage downside. >> mike? >> take advantage by selling vertical threads with limited risk. >> that does it for us on "options action. meanmedo nti, ot go my mission is simple, to make you money i'm here to level the plays field for all investors. there's always a bull market somewhere and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends, i'm just trying to help you save some money. my job is to entertain, educate and teach you and explain days like today so-call me at 800-743-cnbc or tweet m me @jimcramer. when you have run away

inflation, a cycle you can't bleed, you know the fed will step in to try to stop it. and when inflation is speeding so fast it smashes through every barrier the fed has set up, that ma ma means we're looking at a huge amount of havoc because the fed has one tool at it disposal to cool down the economy. they raise the cost of borrowing money and it always has a chillch chilling effect on business. the dow plunging and s&p 2.8% and nasdaq nosediving 3.8% because we got a flaming hot non-pharm payroll report that made it clear the inflation train is full speed ahead. these numbers flew in the space of everything the fed has done and they've done a lot jay powell hit us with three triple rate hikes in a low yet

the september unemployment rate dropped from 3.7% to 3.5%. that should be good but we're not in that environment. we had the labor sector on "squawk on the street" and he seemed unenthused because of the consequences of inflation on these numbers and what the fed has to do. we all know why because ultra low unemployment means the federal reserve has no choice. they have to find a way to derail the inflation train and mandating a series of rapid fire rate hikes this time maybe we're talking some are saying about 100 basis points, not just 75 and the two-year treasury indicates well every time we get seemingly positive economic data, you have to eremember it's terrible because it gives the fed more reason to bring on the pain. good news sinis indeed bad newsd this was great news so the

inverse is at play and that means the hawks are right and more rate hikes are easily assured and justified. then and only then will it become too expensive to get a mort mortgage or hire new people and the torture session will come to an end today's numbers made it too hard to anticipate. today precipitated by the employment number and exacerbated by a hideous short fall from amd a reliable semi conductor. it was unnerving because they did everything they could to please clients with the latest and greatest chips unfortunately, those chips aren't needed anymore because we're fill up in this country with p.c.s for the moment and amd didn't see it coming but i might ask who did? i can't blame amd. it was impossible to know how quickly the business would fall off when the home offices were

built and people were returning to the office. that's the issue with this moment there is so much that is just plain unknowable where did all the workers go how could demand stop for some goods and be for others. why does it not dissuade spending and how could the labor market stay this strong when so many businesses are struggling we just don't know on days like today we know the fed will hit us with substantial number rate hikes so we're taking our medicine ahead of the illness and boy, does it taste horrible i don't expect an emergency rate hike but would be easy to justify. the inflation got a ton of ammunition and they're going to use it why don't we start the game plan with exactly this issue? we have talks from two major fed officials on monday and i've got to tell you, historically, he's

been one of the most dubbish numbers but expect her and evans to out hawk each other if only to keep pace with loretta master who speaks on tuesday. the cleveland fed president is willing to destroy the economy to save it she's the one that said she'll keep raising rate sboos a recession. much harder to say she's wrong after today's numbers. she got the ammo and she has the mike i expect her to bemerciless. there is a possibility this is the red hot number and the damage could be catastrophic well, if that's truly the case, then perhaps this producer price index number will help us or maybe the consumer price index numbers. these are the two big numbers for the week they could send with the train running out of fuel when we see them on wednesday and thursday respectively and that means you don't need to blow them off to save them but as with everything else in this crazy moment, who the heck knows soft numbers mean it is not too

late to catch our collective breath but we haven't had any. at least earnings season is about to begin and it's going to allow us to get a handle on when somethings might be in the control of corporate executives it will be terrific to hear them come out wednesday morning and say our costs are coming down so we can hold the line on pricing and give you great returns that would cause this $161 stock to jump and the negativity that smothers the bulls in the pins before they can get in the skprring and we know what happens there we'll hear from places that should have short falls, taijuan semi, delta airlines, walgreens and domino's pizza have been downgraded, which means wall street's prep for disappointment and then again, i thought amd was prepped for disappointment

too with the stock down nearly 100 points from the high of last night but after the company preannounced results 50% taijuan semi, the number one manufacturing, delta scott speaking about the new founder and workers to expand and walgreens and they have got to and open the locking shells and dread and we're about to go to amazon for it. the perspective star of the week might be and might be the ceo of black rock we have to hear what he says he's because smart and level hooded and he's tirelessly working to be better than the others to get it right, i bet his company is navigating this moment well. i'd be a buyer friday we have other companies

that could offer surprises the big banks. we've got wells fargo. okay that's a gigantic position as well as morgan stanley for our -- the charitable trust. why? well, because we think that banks whether it be morgan stanley which is a gatherer or wells fargo can do terrific. make deposits and j.p. morgan does everything everywhere, same thing. banks are tricky rates hikes but with employment red hot, grprogressively this cn do higher with better rates. club knows we'll give total break downs of every one of

these and better break downs than you get from anybody on wall street. we'll get the best from the health insurer, which is united health this is a machine that almost never misses i prefer human thata now. it might pull back on less than a perfect quarter. i want you to think about this the real pain in this market has been in technology and the worst areas of tech are pc and gaming. unfortunately, these are very large subsectors when will amd and nvidia come back i was asked that all week. is it time to dig into the non-p.c. tech stocks or maybe the down and out retailers or the beaten up industrials? after this week, no, no, after these last two days, i have to tell you it is too early to make a judgment anybody who bought at the

beginning of the week, by the way, the market was up felt they were doing great until today let me give you the bottom line. if you own stocks, you must know the fed is indeed your enemy and you are fighting it. you are fighting them tooth and nail this economy is a run away train. it's smashed through the fed's blocks today so they may blow up the tracks and derail the whole darn thing when they detonate, it will be safe to buy. until then, i am urging you not to be a hero let's go to debine in california. >> caller: hey, jim. big boo-yah. this is debine from california. >> thank you so much big boo-yah back to you from jimmy chill. what's up? >> caller: i've been a long-time follower of your phone you're doing a good job. >> thank you >> caller: my question is to you is about semi conductor stock recently having a lot of announcement about the pipeline and automobile and promising growth beyond 5g

still the stock is trading low and what's a good expectation? i'm talking about qualcomm. >> qualcomm is done by the travel trust we own it in part. we have too many semis i've been saying that, jeff marks and i were batting that. we have too many but we cut them back big and qualcomm has tremendous 5g and great auto and sells ten times earnings but not been able to hold these levels i am a believer in qualcomm but ten down and 30 up it's down very badly in the last month but i don't want to quit on it because it's too inexpensive and thank you for the kind words we need them robert in maryland, robert >> caller: hey, jim, long time viewer, first time caller. you've taught me a lot about the market maybe you could shed some light on gold. i've always been advised that gold is a good hedge against inflation. it seems to me if you look at

the last six months, there is a lot of inflation but gold prices have fallen. i've got a position in barrack and gld and they're down 30% in the last six months -- >> yeah, robert. great quandary to a lot of people it's not working right many things are not working right in the market is gold is not reacted well to run away inflation. is gold finished i think gold is a tremendous value over multiple years versus say bitcoin has fallen that means rate hikes are overwhelming gold itself it won't always be that way but it is right now. if you own stocks at this moment, the fed is indeed your enemy. the economy is a run away train. the fed may have to blow up the tracks derail the whole thing and when they detonate it should be safe to buy unless we have softer

numbers and then you don't have to worry about being a hero. on "mad money" tonight, hertz electfied strategy then in the fact of a volatile week, we have to play am i diversified and i'll see if i can help your portfolio handle whatever this market throws at it and levis got hit i didn't think the numbers were bad. should investors try the apparel company on for sale? the dividend is good balance is better. i see a lot to like so stay with cramer >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter have a question? tweet cramer #madtweets email us at cnbc.com or call us at

1-800-743-cnbc m miss something head to madmoney@cnbc.com.

zero-commission trades for online u.s. stocks and etfs. and a commitment to get you the best price on every trade, which saved investors over $1.5 billion last year. that's decision tech. only from fidelity.

millions have made the switch from the big three to the best kept secret in wireless: xfinity mobile. that means millions are saving hundreds a year with the fastest mobile service. and now, introducing, the best price for two lines of unlimited. just $30 per line. there are millions of happy campers out there. and this is the perfect time to join them... see how easy it is to save hundreds a year on your wireless bill over t-mobile, verizon, and at&t. talk to our switch squad at your local xfinity store today. our internet isn't ideal... my dad made the brilliant move to get us t-mobile home internet. oh... but everybody's online during the day so we lose speeds. we've become... ...nocturnal. well... i'm up. c'mon kids. this. sucks. well if you just switch maybe you don't have to be vampires. whoa... okay, yikes.

oh sorry, i wasn't thinking. we don't really use the v word. that's kind of insensitive. we prefer day-adjacent. i'll go man-pire. in an ugly environment, what do we do with the stock of rental company hertz the stock is not getting the respect i think it deserves. people are terrified about a fed mandated recession that's why hertz stock trades at a ridiculous six times earnings estimates which are much lower than what they're supposed to earn this year i think it's intriguing that they can make the numbers and i like the management. at the same team hertz -- this is exciting, made a bunch of electric vehicle moves buying 175,000 electric vehicles from g.m. over the next five years and partnered with b.p. to set up a network of charging

stations i think this is the future but who knows if it's enough to help in the present let's take a closer look with the ceo of hertz global holdings i know him as the cfo of gold man sacks before this. welcome back to "mad money." >> thanks for having me. >> i have a theory, you, are mild mannered former ceo of goldman sachs is maybe the most the most important person in getting our country to go e.v. i want you to tell our viewers the commitment level you have and how this is a dream job for you? >> the commitment level is twofold and very real. we bought 100,000 teslas, 65,000 poll stars and as you said, 175,000 gm cars. we're going -- we are going to take our fleet to about 25% electric by the end of '24 that's a very big move and it will be a great entry point for people to get in and get a taste of what it is to drive an electric vehicle. but the other part of this equation, which is big, and i

think it is going to be among the bigger infrastructure plays in the country is nationwide charging and our aim is to be everybody's big customer on a network. we signed an agreement with b.p. there will be more of them we want our customers to be able to go to any network, seamlessly, get the charge they want all across the country and move on. >> at the same time, we're losing gas stations. i mean, i think it's easier to have electric vehicle with a charger at your garage in manhattan than it is to have an internal combustion engine are there other places like that and is it easy to go up and down the coast? >> think about this. okay hertz is in proximity to 90% of the u.s. population. just our locations take airports, take local additions off airport locations so we have the real estate to put to work. we know where the cars are going. it is why a partnership with the likes of b.p. and others makes

sense. b.p. by the way thinks about it in terms of just the linking of what they generate to what they transmit to what they serve but the software they develop with us will be super valuable. you can load balance electricity. you can charge at reasonable price times and so it's quite real we'll take any anxiety out of the electric vehicle user and by the way, many of these charging stations will be open to the public not just simply the hertz customers. >> okay. that's great because what i think is you need to have younger people, other than people watching the show, if they know your commitment and also know you're not just for hertz but hertz for everybody, i think that you're going to win out even if they were thinking about buying a car, that's how strongly young people think. older people don't realize the way younger people think. >> here is an interesting thing about the younger demographic, the way they think about using a car is different different than you and me and different than where our parents

were it used to be you owned or leased a car. >> absolutely. >> it doesn't have to be that way anymore. people subscribe to a car, lease or own a car or own a car. we can create that experience to get into the car they want if they want to go into a big muscle car and combustion engine vehicle, it's there. if they want an entry point on an affordable basis to get into electric vehicles, it's us by the way, jim, think we're renting cars to ride sharing, to uber and lyft. we have rented cars to 25,000 uber drivers generating 5 million rides in an electric vehicle. so the business is not just about the individual renter it's about putting uber drivers and ride share like lyft into these electric vehicles and this makes a lot of sense for cities including the one we're sitting in where mayor adams has big ambition to what to do to make new york city electric. >> okay. inflation reduction act, what does it mean for you

>> there is credit available for cars we purchase after january 1. a lot of rule making to go on but there will be about $7500 of credit available both to individuals and to companies like us that are buyers of these cars. >> corporate resistance, the corporate travel, do they want internal combustion because they're worried here to there, not thinking about the environment? >> no, quite the opposite. the corporate segment of the business want the employees in electric vehicles. they're satisfying their own carbon footprint you look at consultants -- >> so free you really are >> that's right. they want them in there. think about our customer set individuals are going into electric vehicles. corporate customers are going into electric vehicles and ride sharing like uber and lyft into electric vehicles. and the opportunity set is going to be fed not just because we have the cars but because we have the charging network available to our customers and again, more broadly offered to the general public.

>> at the same time you just came back from florida. >> i did. >> you were terrific about hurricane ian. devastating. >> devastating our head quarters is in florida 20 minutes south of ft. myers. fortunately, our headquarters was in tact and we're blessed all of our employees were accounted for but it's devastating down there particularly out at the beach. >> people have to think about that because they may not even know how bad it is one last thing this is really important. >> sure. >> maybe in someways because i'm from philadelphia. tom brady. time to retire there is a guy number one philadelphia eagles. you know what his name is? name is hurts. can he beat your spokesperson? >> are you his agent >> i'd like to be. >> well, then let's talk after the show. >> all right that's exactly what we're going to do. that's the ceo of hertz and -- i don't want to tell you how cheap the stock is it's too ridiculous but it's a bear market but how about the things he's doing for the

environment? it's great. >> announcer: coming up, survive the unknowns, thrive in any market cramer invites you to the game of games, play am i diversified next

♪♪ age before beauty? why not both? visibly diminish wrinkled skin in just two days. new crepe corrector lotion only from gold bond. champion your skin. the hiring process used to be the death of me. but with upwork...

with upwork the hiring process is fast and flexible. behold... all that talent! ♪ this is how we work now ♪ (vo) the fully electric audi e-tron family is here. with models that fit any lifestyle. behold... all that talent! and innovative ways to make your e-tron your own. through elegant design and progressive technology. all the exhilaration, none of the compromise. the audi e-tron family. progress that moves you. lily! welcome to our third bark-ery. oh, i can tell business is going through the “woof”. but seriously we need a reliable way to help keep everyone connected from wherever we go. well at at&t we'll help you find the right wireless plan for you. so, you can stay connected to all your drivers and stores on america's most reliable 5g network.

that sounds just paw-fect. terrier-iffic i labra-dore you round of a-paws at&t 5g is fast, reliable and secure for your business. the market surged monday and tuesday and spent the rest of the week steadily moving lower until today was just total chaos. we're going to play am i diversifyed to see if your portfolio can with stand the decline. call me, tell me your top five holdings, i tell you if your portfolio is diversified enough? let's start with atweet from mike who asked @

asked @asked @mad asked @madmoney @jimcramer a lot of good portfolio names from the charitable trust. we got auto and ford and i'm biting my time sold it twice. we want to buy more soon amd today's disaster unfortunately don't really -- not calling it bottom yet morgan stanley we had james on not that long ago, the ceo i think he told a great story. eli lilly has the best weight lose drug in the world and thermal fisher we have an auto company and a tech and a financial and a drug and we have an engineering company and that portfolio is about as perfect as you can possibly get even with this horrendous environment all right. next up is a tweet from badabing 1960 who asked @

asked @madmoney @jimcramer, disney, ford, sirus, petco pa paypal this is more work. we have an auto company. we have a fintech company, a retailer not doing as well as i'd like but better. we have an entertainment company and believe it or not, this is linked to this this is a satellite radio company that does well if you sell a lot of cars but if you don't, it doesn't do well so we're actually going to get rid of this name and we're going to put in, yes, we're going to go back to eli lilly this will be done monday morning. next up, we have inmid va from omar. >> hey, jim, omar in new york. long-time fan. thank you for what you do for the retail community my top five portfolio holdings are united airlines, ual, apple, aapl, jp morgan choice, jpm,

advanced micro devices and coca-cola, k.o would you say i'm diversified? thank you. >> first of all, thank you for the kind comments. i know i'm usually under attack for the retail investor. that's why i do it i'm a fighter and fighting for you. that's what it's been about for 22 years on this network apple you own it, trade it i understand the stock is going down there are times it goes down and you get to buy more. that's how i view apple. jp morgan are going to report soon i think it's going to be a good number i just hope the commentary is positive because the ceo tends to be too down beat. coca-cola, what a remarkable job he's doing and a good yield. amd, yes, lisa sue did not get the right amount of inventory, she did guide down very substantially but i think it's now the guidance can be made and united which is a quality airline probably the second best

day for delta, which reports ai, beverage, tech and tech. is that good no, it's not i have to say apple you have to keep so what do we say about this oh, boy, am i getting repetitive saying eli lilly i don't care and i don't mean that to offend lisa sue apple versus amd at this point i do prefer apple, maybe next week i'll prefer amd because apple might do something it's so crazy out there. let's take another video question from p.t. in texas, p.t. >> caller: hey, jim, p.t. from texas. bobby says hi. am i diversified, jim? my top five stocks are etsy, trade desk ttd, chipotle mexican grill, cmg, adeebo and amcl, bi

jim, am i diversified like bobby? >> that was one my favorite quart quart quarterbacks he's making fun of me. that guy looked like the start of the bear. the bear, that really cool show. you probably didn't watch it i liked it so trade desk. some people think you must own this this is a company that does organized advertising on the web. it really a good company chipotle we know that one of my favorites. let that stock come in and buy it a real co-mmodity. it makes money but lily valuable we'll stick with it. etsy is an alternative to the brick and mortar retail and i've loved it forever and adobe is ae company. we've got -- we unfortunately we have four companies here that

are linked to tech, four all on line and that's too much first we'll add a financial company. we'll take morgan stanley because it's got that nice yield and it can handle a downside we know that we have a retailer we can't need a retailer we have a restaurant we don't need that i actually want to add something a little controversial i'd like to add lockheed martin. good yield it's anything but played out and i'm going to let -- i can't keep adobe and trade desk i can't. it's not right to do that. let's get health care humana isy travel trust name. let's use humana so much more "mad money" after the break. sorry i got so involved but you know how important diversification is particularly

when you're over weighted in technology which is doing so poorly right now in the market we'll be back in a moment. >> announcer: coming up, is the stock as rugged as the jeans cramer revisits a stock that will wear the pants in your portfolio, next.

(vo) is three hundred and ninety-one thousand four hundred and thirty-four square feet... enough space for your ambition? loopnet. the most popular place to find a space.

how bad is the situation is this right now we have it all over the place discounting apparel and moving it off the shelves last night levi strauss reported a quarter that went down 11%

technically the earners were ahead of the expectations. yes, there was a sales short fall management did trend their full year forecast and they talked about a 43% increase in in inventories which is the last thing you want to hear with the environment. at these levels, let's thing e - think about this 3.4 % dividend if they can meet the newly lowered earnings, the stock has to be tempting i think they can pull it off despite the glut let check in with the president and ceo of levis welcome back to "mad money." i'm taking the other side of the trade here i think there was remark shl th - remarkable things in the quarter including you have enough inventory for the holiday season. >> thanks for having me, jim and good afternoon maybe i'm a glass half full kind of guy certainly our results this past quarter clearly indicate we're

not immune to some significant macro economic pressures but despite the headwinds that we faced, we posted, i think, you know, pretty good results. our revenues were up 7% on a constant currency basis. the levis brand is still remarkable strong. it was up 6% in constant currency and we actually had the strongest third quarter on levis in the last decade and, you know, pretty good strong broad based results by channel our men's business was up. our women's business was up. some softness in europe and i think this inventory situation was another thing that concerns some investors but a lot of the inventory build, frankly, was planned. when we were hitting supply chain issues, you know, back over the past year or so, we pulled forward inventory

intentionally as is mostly here in the united states and most of our inventory in the united states most of the product that we sell in the u.s. is not seasonal product it core product. stone washed 501st carries over season to season and 75% of the assortment in the u.s. carries over from season to season so we made the decision to pull forward inventory so that we would have inventory for the holidays and we're also cutting over to a new erp system in the first half of next year so we're intentionally pulling forward inventory in advance in that, as well so most of it was planned and, you know, we think we're very well positioned to continue to win long term. our brands are incredibly strong and we got a very diversified portfolio that has allowed us to put points on the board despite this tough environment. >> chip, i totally agree with

you. here is what threw me. at the very beginning of the call, you said as we move through the third quarter, a confluence of pressures from inflation to falling consumer sentiment to rising interest rates begin to result in softer consumer demand and when i read that, i said you didn't back that negativity up with actual figures. now, you did do -- i didn't think a serious trim i think that you did a doover. why am i saying these things you say at 22, chip, everything you said makes sense for me. at 14 it doesn't make sense. with that yield it doesn't make sense. you are being treated as if you are going to have a failed holiday season and i think given the fact we have strong employment, it's entirely possible it could be a great holiday season. >> absolutely. in fact, you know, recent credit card data and the forecast that the credit card companies have

put out as well as industries suggest holiday could be up mid single digits and the consumer is still in a reasonably good place our consumer in particular and we'll have the inventory for the holidays and have levis under every christmas tree i hope this holiday season. >> i think that there is some diverse if case going on here. some people say jim, he's a poor man's lululemon. if he thinks there is a market here, he's going to put chips behind it and this will be in the next two years as a power house brand. am i too optimistic? >> i think you got it right.

we made this acre session, it's a small brand today under $100 million this year and we just opened our first store literally a week ago in santa monica and we're roff to a greatdistinctiv. it has buttery soft feel women are loyal. we have to build brand awareness and we think retail is a huge opportunity. the e commerce business is very, very strong since the acre session. the last quarter they had a strong quarter as well and so we think there is huge opportunity. we didn't buy the brand because it's a $100 million business but we believe it can be a billion dollars brand for us and a big global brand i'm really excited about the opportunity. it's going to be a creative. it has great streakuctural economics and strong gross m

margins and an intense loyalty we need to build brand awareness and increase access to the brand over time but i think it's got a ton of potential for us. you know, our portfolio is more than just a brands that we've got, too within even levis we have mens and womens and huge opportunity on tops, on dresses, on categories we are way under developed. we have the geographic portfolio, as well which allows us to, you know, absorb the shocks when one part of the world hits a little, you know, hits a bump in the road we've got other parts of the world that are stepping up asia had an incredible quarter up over 50% versus a year ago. latin america was incredibly strong, which all of these helped to offset the softness that we experienced in western europe in particular. >> right well, i tell ya, chip, i'm a bel believer i like the deleveraging. i'm thrilled you came on the

show ceo of levi strauss. great to see you again. >> thank you, jim. good to see you again, too. >> "mad money" is back after the break. >> announcer: coming up, cramer takes your calls and the sky is the limit. it's a fast fire lightening round, next. another busy day? of course - you're a cio in 2022. but you're ready. because you've got the next generation in global secure networking from comcast business. with fully integrated security solutions all in one place. so you're covered. on-premise and in the cloud. you can run things the way you want - your team, ours or a mix of both. with the nation's largest ip converged network. from the most innovative company. bring on today with comcast business. powering possibilities. ♪ ♪

♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ (vo) hi. we're visible. a different kind of wireless company... ...running on a big impressive wireless network. ♪ ♪ how are we different? we exist only on your phone. so you get unlimited data for just $30/mo, taxes and fees included. plus we have a new plan with 5g ultra wideband. switch today at visible dot com. thanks to avalara we can calculate sales tax on almost anything, anywhere, automatically. avalarahhhhh. what if tax rates change? ahhhhhh. filing sales tax returns? ahhhhhh. managing exemption certificates? ahhhhhh. business license guidance?

ahhhhhh. does it connect with accounting? ahhhhhh. item classification? ahhhhhh. cross-border sales? ahhhhhh. what about? ahhhhhh. ahhhhhh. do you have those budget markups? thank you. mmhm. [bubbles] you love closing a deal. but hate managing your business from afar. you need to hire. i need indeed. indeed you do. indeed instant match instantly delivers quality candidates matching your job description. visit indeed.com/hire

>> announcer: lightning round is sponsored by t.d. ameritrade ♪ ♪ >> it is time, play this sound, and then the lightening round is over are you read y ski daddy?

let's start with brian in louisiana, brian >> caller: what's up, cramer boo-yah from the big easy. >> i miss it i miss it down there. >> caller: man, it's fan un it's fun who dat? i want your sirrus satellite. >> it's not good because car sales are not good with the shortage of cars so i'm neutral let's go to billy in washington. >> caller: jimmy chill, how is it going >> all right how about you? >> caller: doing good. big boo-yah from washington state. >> thank you thank you, what's going on >> c >> caller: anyway, i was washing my dog and got a call from my buddy brandon. he said he found a stock that

might be the next tesla. i looked into it but had a short flow of 20% in an industry i think will be the future what do you think about dm, desktop metals >> 3-d is going to be the future but i don't think they'll be the ones to lose it. they are losing money and i don't recommend companies that lose money on "mad money." that's my view take the inverse and enjoy you yourself peter in nevada, please, peter >> caller: hello thanks for taking the call. >> no problem. what is going on >> caller: just wondering about zim. >> people said listen, jim, recommend. unsustainable. unsustainable yield. unsustainable numbers. don't touch it i think things are going to be slowing radically. richard? >> caller: hello, mr. cramer.

>> hi, how are you >> good. >> thank you for being a cnbc pro. >> absolutely. great job. what's up? >> caller: xvo, nice profitable company -- >> look, both xpo and gxo, these companies can't win but they are so cheap if you can put away a stock, just own something, keep it up with the fundamentals like i do, i think you'll make money. you're not going to make money now. that's the way this stock market is let's go to suleman in new york. >> caller: hi, jim, how are you today? >> good. how are you? >> caller: good. good good i want to ask about band width. >> voiceover internet losing money. listen to me people want to take the other side of what i do. own all the money losers if you do that. i will not recommend companies that are losing money on this

show if they're losing it hand over first and that, ladies and gentlemen, is the conclusion of the lielghtning round. >> announcer: the lightening round is sponsored by t.d. america trade. coming up, what lesson can a couple of chip makers teach about long-term investing? a dog gone important one next good luck. td ameritrade, this is anna. hi anna, this position is all over the place, help! hey professor, subscriptions are down but that's only an estimated 15% of their valuation. do you think the market is overreacting? how'd you know that? the company profile tool, in thinkorswim®. yes, i love you!! please ignore that. td ameritrade. award-winning customer service that has your back.

no matter how much you like a company, you have to adjust your position in the stock or it could blow up in your face everybody loves to preach the gospel but my mantra is buy and homework because the companies you adore are the rones that wil break your heard amd announced a hideous short fall with 5.6 billion in sales when they guided for 6.7 billion and took $160 million charge i got to tell you, in my world, because i live in this world, that is just plain awful the graphics, no, the company loves nvidia and announced the downside in their case for the second quarter saying they missed by 1.4 billion and took 1.3 billion in charge at the time, too. people, these are huge short falls and a nightmare for the shareholders because they demonstrate management is unable

to forecast their own business naturally the stocks are down huge nvidia traded at 346 down. that was off of amd's pin action as for amd, it's come down from 164 to 58 including a monster 14% decline today. ladies and gentlemen, we are looking at totally unsustainable losses amd and nvidia are the best in the industry they make the finest graphic cards in the world, chips essential for gaining, the data center and autos they're at the heart of artificial intelligence and machine learning, the heart. nvidia's hardware allows amazon to infer what you like i've repeatedly praised ceo founder, ceo as a visionary from the leonardo of semi conductors. amd had always been the poor man's intel. okay then lisa took over as ceo and

turned the tables taking tremendous market share in p.c's and high performance computing let me put it this way in the old days i joked amd was being kept alive by intel to avoid the wrath of the justice department under sue's leadership, it's been running circles around intel. so what then the heck went wrong? simple both companies misjudged demand. during the pandemic, there was an explosive need for personal computers and nvidia's chips for gaming at the same time the crypto currency said they were buying high end kd gpus hand over fistn changed the rules eliminating the need for nvidia's cards. i made no secret in my respect for the companies and leaders and not diminished one bit i got on board the amd train at $6 after seeing the road map

i became enamored of nvidia of $25 and told me how much he loved the chips. that's my philadelphia accent. it actually aldi the man who runs aldi said listen, these chips are not just for gaming they power everything. given how much both stocks rallied, these were a great long term and i'm very proud of them. but honestly, my best call with amd nvidia is telling you to ring the register on some stock at the highs we sold a great deal of these stocks for our travel trust at these levels although not everything because i'm still very much a believer in both stories. nvidia and amd are clobbers before it difficult to get back and near the bottom because when they turn, they turn fast and i don't want to leave these companies but here is the rub. a lot of people seem to hate this approach to investing we were vilified for selling some on the way up and vilified for holding onto the rest

because of the long term belief in each business the bulls despise me and the bulls treat me as a moron for not selling everything what can i say i'm not all knowing. maybe i'm the last person you want to hear this from but you got to invest and accept annuity. for me, amd and nvidia are situations where discipline trump conviction and if you're a believer, this can save you from enormous losses because you have to ring the register when the stock is up huge bulls make money, bears make money and hogs slaughtered but the conviction is still there, which is why we didn't dump everything for the travel trust because we do believe, we do believe in lisa sue and again son and that's the hardest part of investing getting it right means making logical decisions when they fly in the face of your believes that's tough to do especially when you're doing it in public as i do and you got a legionof haters who you wish would quit

but sometimes the only right choice is to take a page from king solomon and split the metaphor baby and i ain't going anywhere i like to say there is always a bull market somewhere and i promise to find it here for you on "mad money. i'm jim cramer see you the herschel walker accusation just added a brand- new chapter. fears of escalation in ukraine. i am shepard smith. this is the news on a cnbc. president biden warns of nuclear armageddon at its highest risk since the missile crisis as russia's military retreats in ukraine. what u.s. intelligence is reportedly saying about putin's inner circle. a strong jobs report and falling.