the twitter elon musk and he's tweeting stuff about russia and ukraine, he talked to putin or not or whatever. i still think, you have four up on in twitter and 5420 that is how i'm playing it. >> thanks fo my mission is simple to make you money, i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to help you final it "mad money" starts now. hey, i'm cramer, welcome to "mad money." welcome to cramerica other people want to make friends, i'm trying to make you money. my job is not just to entertain but teach. call me at 1-800-743-cnbc or tweet me don't be nice, @jimcramer. we talked about a weaker team we

call it an upset and if you're a g gambler the payoff can be upsetting. betting on an underdog is risky. it can comecan crumble in the ce it roared with things looking good before the whole thing collapsed at the close the dow inching up 36 points but the s&p sinking 6.5% and nasdaq tumbling 1.1%. >> sell, sell, sell. >> sure, the dow did okay but investors care more about the s&p and nasdaq that's where the real wagering is, not the antiqued dow some people give them an excuse to gol leisure on the economy. we could get bullish data,

couple good points here and there and big enough, it gives us a glimpse what the market will look like when the fed is done bringing in the pain. >> the house of pain. >> today we got a temporary upset. let's go on the first day of upset. why? oil was down low you like that if you're a bull it stayed down all day even better crude has been a mainstay barometer. any time it rallies it drives policy makers just bonkers given that opec plus recently cut production, today's decline in crude says maybe we shouldn't panic the price is going back to 100. it was a very good sign. now, i acknowledge the day to day moves can mean nothing but you have to remember that the bears, not the bulls are in charge right now so when the bears see oil plunging, they get nervous short sellers have made so much money in this market betting against stocks that when they

see anything going against them, they're quick to want to take profits and short to ring the register by buying the stock just like the longs make their money when they. >> sell, sell, sell. >> stocks. >> the bears would be less nervous if it weren't for the producer price index tomorrow morning.ponents have stayed fla stayed we have these guys on the show to get the mosaic of the economy. the fed only cares about the consumer price index at this moment and that comes thursday those numbers are potential bombs. still, the p.p.i. is more like a land mine and the bears don't want to step on it we have terrific in quotes news about housing today, too bank of america's institute reported that it's and i quote growth rate in wire payments to

escrow and title companies has been slowing and turned negative in 2022 end quote. in other words, fewer home builders that dove tails from what we heard from the new york fed that talked about household spending expectations falling sharply with the largest one-month decline since they started collecting this data in 2013 home price growth is declining the lowest since june of 2020. stop me if you're in real estate and sell it and buy it but otherwise keep listening what does this translate to? it means home sellers must be ready to start banging down big. >> sell, sell, sell, sell. >> remember, the fed is on a crusade against housing inflation and they can't win if there is a wide spread belief if you buy a house, it's going to go up. however, you think your house may be losing value, and it's for sale, you're going to do

something people have been doing for years in this country. you're going to lower the price of your home to make it move now, the fed is desperate to break the cycle of housing prices as homes have gone up 40% in two years, we know how the housing segment works. when there are too many homes. the fed cuts rates and buyers step in and prices go up and a lot of volume trades, the home builders of course when they see that they add capacity and get to a point where mortgage rates go up and new homes keep being brought, the sellers used to ever rising prices wait to see if there is another level. greed. at that very moment, amazing thing happens. just like with stocks, the dreaded equal lib yum is reached and greed turns into fear. homeowners start getting nervous they're being too pricey they will miss the top it's a big game of chicken where some stay high and others give up and start taking the offers

and then the cycle turns it always does and prices start coming down and then start going in the more inflated areas this is exactly what happens if the new home builders aren't stopped in time, there will be an industry correction that takes stress out of the system you must know the fed has a severe industry correction they want your home to be worth less money that's okay. we know that home products companies had a negative preannouncement last night in that company has little to do with auto but a monster home builder embedding. that's a lot of good news that plays in the play's fed book we see we got encouraged not disco discouraged, it means it's bringing down the house crusade. here is the issue with all this. everything i just gave you is from the first half, the morning

when it looked like the bulls are winning and the afternoon went on, game points to make the fed ease up. wait a second, maybe they're absolutely terrible when it comes to the earnings of companies involved is it really good for home depot or lowes or macy's if people spend less money on the homes? do you want to own stock in a paint company? how about whirlpool? they lose that original equipment and money. how can way fair do well it can't it's almost impossible to imagine plastic or chemical building plays with a paint company is doing well if the economy is slowing enough to make the fed scale back. the skiddish tech owners can't take pain and at the end of the day, whoever owns these tech stocks, there is xanax, there is different medications. i took one on a friday and woke up on sunday today is the day the fed wins.

always, okay once they get aggressive about tightening, all sorts of companies start doing badly and let's throw in bobs. we know this administration we hear big economy workers like those who work for lyft or uber making considered contract employees entitleded to bigger benefits, that's the biden administration and the stocks of uber and lyft and the white house to do anything prostock. maybe it's the side effects. by the way, the cast of bridges is as bad with finance both because there is some pension rules in a happenless government and led to a big reverse on our bonds nothing is good at the end of the day. in business i say there is no give without a get right now the give is that you get your portfolio all going down, feds bringing the pain and

you will eventually be worried we're very much phased, the good phase. we're giving up earnings gains and upside surprises this is the phase we get excited when business is weaker because it means the fed might not have to hurt so badly the question is how long do we wait before the give and get the gauges for the lower price, let me get to the bottom line on any given sunday or monday night, the raiders beat the chiefs and the chiefs come back roaring big and make a huge disappointment today is the day when the raiders were in charge in the first half but holy cow, the figurative chiefs, yes, the absolute over dogs, the favorites won. despite the raiders, they lost please, can we please go to char lean in pennsylvania, please, charlene. >> caller: hey, here i am. >> how are you doing >> caller: very well go phillphillies. >> go birds. >> caller: go birds, also.

>> couple of phillies talking. all right. what's up? >> caller: well, just wanted to know what my future was with docusign >> pain. we don't want to bedocusign. they don't know what they're doing. they don't know how to run the company. this is a pandemic play and the pandemic ended except for its back but nobody is using docusign peloton, docusign and the atlanta braves sorry, i'm in zoom mark in iowa, mark >> caller: jim, i hope you're doing as well as your eagles are. >> well, i'm as well as my eagles and my phillies you know, it's kind of a great time to be a phillies -- a philadelphia fan as coach nick said the other day in a great press conference how can i help >> caller: well, i'd like to know what you think about a stock of a company that's back down to the prepandemic price

level. i do know that the feds will raise the interest rate to the point that the wfh factor is lower. so what indicators should i look for price point should i look for that would tell me that the dividend would be protected during these times for pg proctor and gamble >> proctor and gamble has one of the best balance sheets. they're an amazing company they're in free fall by travel trust. we think they have come down and be able to keep up the price i got a piece later in the show to demonstrate right now it's hated as if they preannounce any data i'd tell you it not expensive versus the previous years. in business, i always say there is no give without a get right now the give is pure giving up gains in your portfolio and the fed is bringing the pain unless and until we make less money the get is you'll be worried with lower inflation followed by l lower rates and higher stock

prices yesterday we covered the best and worst of the dow and tonight taking a closer look at the a a -- s&p to get a sense what is working and not and volatility i'm a fan of individual stocks so let's do this, let's go off the charts on a hand full of names that could actually work in this environment and cnbc julia boorstin is out with her book "when women lead" and i'm learning more about what she learned and how it could apply to your investing strategy so stay with cramer ♪ ♪ >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter have a question tweet him #madtweets or call us at 1-80 1-800-743-cnbc

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bear markets really play with your brain. they love to mess with you, yet short falls from great companies like amd and nvidia get cyclical stocks trading at three or four times earnings but turns out to be expensive when the economy falls apart higher because the earnings collapse. earning stocks that look like great investments right up until they cut those dividends the dividends are paltry versus risk free treasuries and they tantalize you with something so simple, so obvious, they say that was the thinking. trying to use traditional analysis and all you have to do is look around and see the future so as we look over the best and

worst performing stocks, the s&p 500 for the third quarter, we need to be captain obvious despite the winner, constellation energy fortunately, i am -- that's what day call me. back in the day, i recommended constellation energy because it seemed taylor made for all those esg funds. a utility with 90% carbon free assets this company is a dominant nuclear power play and if you care about climate change, nuclear is the only thing to replace fossil fuels at scale. constellation is an old news story. utility spun off by exxon back in february seemed perfectly crafted for the movement not just because they can use their nuclear power to help clients reduce their carbon footprint but also because it's been a generally good corporate citizen when it comes to the environment. constellation stays in the top of the heap because it hasa nice consistent business with

10% of the clean energy on the electric grid. honestly, i'm surprised it was only up 35% given the autility where the works in a market the utility is back in style same deal in the end phase the stock rallied 42% because it was clean home energy and convert solar power into electricity and storage solutions. even better they make money. wow. and it almost 1.4 billion in revenues last year and installed 25 million units i told you at scale. the stock is volatile. it's been a great buy on every dip. i bet that continues a real blow to the republican state treasury pull funds from esg movement putting politics aside, it's a bad investment sometimes you have to admire day's like today etsy up over 36% in the third quarter at the peak of the bull market last november, etsy

traded at $307 and plummeted to the high 6 0s and it's lows this summer, since then it rebounded back to 95 inclouding a monster move because it was over sold. sales increased and earnings lag. the uniqueness of the platform and shrewd management of the ceo josh silverman made etsy the amazon of hand crafted goods it's a must for a generation of wall avoiders. netflix had a swan dive you wouldn't wish on your worst enemy falling from $700 to $162 in the lows in may in part because the market turned against growth stocks but mainly because its growth really did slow dramatically. more verecently, managed to jum start the stock and rallied 34%. netflix never deserved really to be traded. you know that? as is the case with so many stocks, the pendulum swings

brutally i'm optimistic it keeps turning in this one as long as they don't botch advertising launch, i don't think they will. some numbers are as high as $600 million they could bring in. that would be a total needle mover. i look at these and wonder, i never told you about the jim's none better pickle labels i bought from etsy they said -- she told me i was one of the best of the none better pickle people finally, there is the s&p fifth best performer, bio gen up over 30% related to the anti alzheimer's drug we owner ely lily. i have a lot less confidence in biogen to be honest, the whole category is a long shot how about the biggest losers in the s&p over the same period the downside is a lot more brutal because there is such high risk here

even after the declines, that said, the fifth worst performers is intriguing. it's called vfcorp it an apparel company with an amazing brand name vans, timber lland, north face it's out of style and vans has slowed dramatically. it's 32% decline in the past quarter seems too over the top at these levels, it's got a nearly 7% yield but disa disappointing numbers from lie v -- levis i have the disappointment to rally. it not about want or hope or money. hey, ford's worse than cadillac down this is a contract manufacturer for drugs and vaccines ran a foul of the fda. i think it suffered guilt by association. a similar company developed vaccines for j&j and cursed by

fda problems as i see it, catalent's decline is big against the aggressions but the vaccine was ouch moderna booster shot you can't do that, right? so it's fresh in people's minds. even as the fda seems to have moved on kind of an interesting stock all right. third worst performer, not surprising lumen technology i always say you can't reach for yield in these situations because it will be very dangerous and that's how i feel about lumen formerly said century link which i also hated. a phone line company failing to learn new tricks so i can't trust the 15% dividend yield it don't protect you from the 33% decline in the third quarter. this thing should be in the penalty box given the declining revenue and heavy debt load. i thought nathans leaves investors uncomfortable. i'd say that's an understatement the leverage is terrifying i wouldn't touch lumen with a

ten-foot pole and i'd bring one to illustrate except for the last time i did that on the set, i chipped my front tooth the second worst performer is fedex down 34% makes perfect sense. anything shifting related is going to get hit hard in a fed mandated recession especially if it's a worldwide recession. sure enough, fedex preannounced one of the worst earnings i've ever seen. very grim commentary i like this company. after that kind of short fall, the stock goes in the penalty box for three to six months until we see better numbers. that's in all my books and how i feel how about the biggest loser in the s&p? charter communications off 35% in the third quarter charter has a real predicament it's a cable company in a market that really hates cable. it's saddled with no growth so the stock isn't going anywhere and another tape the more merger friendly white house, maybe charter would get acquired for cash flow but in this one, i think the justice department

would say no and it would be an uphill battle. wouldn't even bother bottom line, this is a harsh market with harsh criteria constellation energy and end phase to meet but everything else in the winner's circle seems capriceous and the losers not enough there to take a risk like v.f corp and catalent seem due for a bounce "mad money" is back after the break. >> announcer: coming up, open your hearts, cramer is going off the charts keep it here on "mad money."

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lower profits for the companies makes for a truly horrific market, one that temperatures you to come in back every single day we get over sold and burns you a day or two later as the bear quickly reemerges from the nation right now, this market has an ocean of bad sharks there is very little to like. also got very positive rare islands and all strange, frankly. that's why tonight we're going off the charts with the help of caroline she's a brilliant technician teaching at im.academy.fx. the stocks and futurest academy. i norm early highlighted her for an account but somebody suspended her for impersonating herself. zest she's back now when we asked if there is any bullish charts, she hesitated. she says she's a potential winner even the s&p 500 might put in a low but she did not jump to the conclusion there is a buy, buy, buy situation.

i think there is a specific example and you'll know why i really mean it when i say she doesn't really have a lot of ideas you want to buy because the first one we'll start with is twitter yeah because she is broad minded enough to consider wait a second, the chart even when the company is giving her a headache could work check out the daily chart. twitter has made a pattern of higher highs and higher lows at the same time, the important averages are on the side of the bull twitter is trading above the 200-day simple average that's important and likes to watch the five-day moving average and 13-day moving average when the five day crosses above the 13. that's her favorite buy signal and we got them here this is every single box checked. more importantly, twitter held above the key report becaused on the methodology they could go to $54.87 sounds like where it needs to be bought

she can make the case go to 60 i'm not buying that. my caveat can twitter is this is all about elon musk being dragged kicking and screaming into buying twitter for $54.20 up $4 from where it trading. i think it is capped at the level and something goes wrong, wow, the stock will plummet in the mid to high 40s at which point she says you need to go bearish because the pull thesis is toast i think it's really the chart of a hilarious ego maniac with a box of crayons what was that one? remember that this weird one next up, take a look at the daily chart of valero, the big oil refiner. this is a cleaner story, ha, ha, ha, because we have a shortage of refining in this country. they like the valero trading above the average and five-day trading is above the 13-day meaning the stock, it's a buy. after breaking out above a prior

swing higher last month, va lar owe -- valero pulled back to a cluster of support right here brodin likes to measure the size of past swings in the stock and runs them through the prison of ratios with valero there is a cluster of support from 106 to 108 down a few dollars from where it trading. brodin believes there is ten points of potential downside before it breaks down meaning it could go to the mid-90s. as long as the floor holds she could see the stock rallying at 123 with the next stock at 127 and a longer term price target at nearly 133. you know what? that is what i call a solid risk reward for what i think is america's best refinery. next, take a chart of warren buffet favorite. oxy for short has become a lot more attractive now that opec is

moving to property up oil prices brodin says they made a low support level, the symmetry is weird and the given stock moves in a ink isingle direction is o at scale this same analysis would never work there is no logical reason why stocks should trade like this but we don't live in the same world. all the charlts all the time like a lot of things involving technical analysis you don't need to know why it works. it tends to be surprisingly reliable with oxy the stock had a $19.74 decline in may and in june and had decline from late august to september. it took it down $19.70 brodin expects that gave us the sustainable bottom doesn't hurt the lows over lap with two other fprice

replacements and give it a nice score in the high 50s. the stock ran to the low 70s but pulled back down to 64 today brodin helps it pulls back more and would be a buyer one caveat, she also wants to wait for the five-day exponential average to go back above the 13-day she's like that each time. meaning the buy trigger has yet to be fulfilled. however, she does expect oxy to bounce as long as last month's lows hold she would see oxy running to $82 or even $89 on the other hand if the late september is violated, she needs to throw in the towel. finally, let talk about something that's really intriguing to me the broader market the s&p 500. right now brodin is watching for crucial timing levels in the s&p. she says we have a group of time cyclical coming due from now

until thursdays. that means we're due for a real bounce and i caution you to the no get too excited given how uneven advances and decliners were all right. here is the bottom line. the chart is interpreted suggest twitter, valero and oxy could have upside. i'm more cautious on twitter but the other two wouldn't be some if the s&p caught a bottom here. let's go to kush. >> caller: yeah, my son has a question for you guys. >> yeah, absolutely. maybe kid has horse sense. take a listen. what's up? >> caller: my question was on the stock exxon like opec has cut down 2 million barrels per day of production and gas prices are steadily rising and so is the barrel of crude oil. what are your thoughts on the stock exxon. go patriots. >> i like the stock exxon. the kid does have horse sense. told you

kush is smart. i'll tell you why i like exxon it got more aggressive management you're fine in exxon i buy some here and then if it goes lower glen in connecticut. >> caller: big boo-yah from connecticut and i love your show. >> thank you, partner. what's going on? >> caller: my question is about twilio, i'm averaging mid 70s, buy sell or -- >> i'm not recommending any stocks losing money. that said, it's got a chart bottoming and a company run by a terrific guy i would no longer sell the stock at 57. nor would i biuy it. it's a hold. chart is interpreted by carol suggested twitter, valero and oxy. nice up side here. i'm cautious but the others have my attention much more "mad money" including julia boorstin out with her new

book "when women lead" and finding more about what she learned and why it's so important more than ever then, something rational is going on in this market and i'll reveal why your cereal bowl could be behind the gains and then the lightning round stay with cramer maybe the only way he can die... is if i die too. [ screaming ] with powerful, easy-to-use tools power e*trade makes complex trading easier react to fast-moving markets with dynamic charting and a futures ladder that lets you place, flatten, or reverse orders so you won't miss an opportunity ♪ icy hot pro. ♪ ice works fast... to freeze your pain and your doubt. ♪ heat makes it last. so you'll never sit this one out. icy hot pro with 2 max-strength pain relievers.

in a tricky market like this one, it's tricky every day we're always looking for an edge that can give us a leg up but maybe there is one advantage right in front of us the whole time cnbc's julia boorstin has a new book really terrific called

"when women lead." i got to steal it from my wife showing how women are uniquely equipped to lead and grow businesses but also navigate them through times of crisis i think better than men but don't take it from me. let check in with the fabulous jewel your boor sstin so great to vhave you back on "mad money." >> so great to be here. >> i'm always looking for an edge i realized and done work but this really is the definitive if you can find boards that have more women than men, particularly in consumer product companies where women are big shoppers, those companies tend to out perform you know, you've done so much work from this book, it really does verify that view. >> yeah, there is so much data companies with boards that have equal numbers of women or more than a small tiny number of women tend to out perform. management teams that have more women tend to out perform.

startups led by a woman or a coed team, they tend to out perform. even vcs, an industry that's incredibly male dominated if you add a couple women, those grow profits. >> why are only 13% of the people i learned from your book, vc women led that is outrageous. >> the numbers are tiny but starting to change and i'm hopeful because there is so much data, i know you love data and i believe the data will continue to drive change. >> here is what bothers me data is what i call dispositive. so if i'm a board member and look at the board and selling consumer products and it's led by a man and the board is dominated by men, i have to say what are you clowns doing? >> yeah. i mean, it makes sense if your customer is a woman and if women make 80% of purchasing decisions, it makes sense to have leadership of a company, the employees reflect your customer base. >> at the same time, there are just phenomenal cfos who are

women. one of my absolute favorites when you say they're your favorite and you say jim, you're playing favorites. i don't care ruth, amazing. i've then for years. christi mccarthy, the bedrock of disney amy hood, i don't think microsoft would be the same without her. what is it about the cfo position that attracts incredibly qualified women >> what is it about the cfo position or companies that feel comfortable elevating women that have proven themselves time and time again a ceo is tricky and boards that put leaders into that ceo role and you have to wonder how much bias, stereo types and what a leader looks like, do people think a leader is supposed to be a man? they have an impact. >> we know it's not true one of the things you say definitively in a crisis, there are certain people that have been through a lot you say your 33-year-old mom, that that -- there are learning

lessons you pretty much how can i handle it? come on, i'm a mom i know how to do it. >> one of my favorite statistics is that women tend to be more adaptable in a crisis you want to be adaptable. you don't want to be stuck with your ego and worrying about the plans you made before. you're going to be following the data and using the data to look around corners and women are rated as more adaptable and that's essential in a crisis also, really willing to get information from their team. not make decisions top down but pulling perspectives from across an organization. >> we saw that away from your book with secretary from the commerce department willing to reach across the aisle why? i said how do you handle the crisis she said i'm a mom what do you want from me obviously she can. let's drill down to amazing things you have managers in crisis who have just great case studies give me one. >> i got to tell you about the ceo of a company called clear. if you remember, clear was the company you'd see going through

airports before the pandemic. >> i'm a happy customer. >> yeah, a lot of happy customers but it was entirely relying on airplane travel she was watching the data, watching the travel numbers and in february, weeks before the pandemic was declared, she said this will be bad i know it. i'm not holding out hope she slashed her entire marketing budget for the year and cut $24 million in marketing, didn't wait around to see how it would go she said i need to be decisive now. a key characteristic of women incredibly valuable in crisis. she adapted. she pivoted and started using clear as a health pass and using that same technology for an entirely new use and here we are at the end of the pandemic and clear is used in so many different offices, so many different buildings and it's not just a travel company. it's a true bio met trricmetric >> i'd like to think i talk and walk, our producer has been running the ship for years

80% of our team is women the reason is because i want the best and it turns out who is the best women. >> women leaders are impressive. >> so let's go with them and win, which is kind of in the end the goal of business. >> of course. >> thank you. >> the book is "when women lead" those of us, not just i have women in my family that are dominant players but this is a great book. >> i interviewed over 120 and there is 60 in here. >> your work ethic is incredible and you do a fabulous job. >> inspired by you, jim. >> oh, please. julia boorstin and author of "when women lead." "mad money" is back after the break. >> announcer: coming up, cramer takes your calls and the sky is the limit. it a fast fire lightning round, next

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champion your skin. it is time, it is time for the lightning round. take your calls, rapid fire, play this sound and then the lightning round is over. are you ready, ski daddy time for the lightening round. let start with allen in alabama, allen? >> caller: hey, how are you doing jim? >> i'm doing well, allen how about you? >> caller: not bad at all. >> all right not bad. not bad. >> caller: i want to ask you about mgm resort. >> sure, i think the stock is very over sold but i don't care for that group i think anything can bounce in that business. let's go to andy in california,

andy >> caller: boo-yah, jimmy. how is it going? >> couldn't be better. thank you for asking how about you? >> caller: not too badly thank you. the other day you and david were having a conservation about the consumer basically going through all their money from the stimulus and covid so i'm wondering how that would reflect on my position in take two interactive, buy, sell or hold. >> take two is run by a smart man but i don't think that group is doing well unless you do fortnight. i think the single shooter game is the way to go and take two is going to mark time let's go to rich in new york, rich >> caller: boo-yah, jimmy chill. long time investor -- >> chill man is trying >> caller: club member. >> we're working so hard what is going on >> caller: i'm curious about

rio? >> too low it represents great assets whether the stocks reflect that in the near term i don't know the assets are real. let's go to beige in massachusetts. >> caller: hey, jim, how are you? >> hey, what's up? >> caller: i want to ask you about this canape stock -- cannabis stock -- >> look, it's irwin simon off and on with sarah. he used to gcome on with me. i must have hurt his feelings. he won't like this the cannabis space is still what i call too early too early. and canape growth too early. have i stressed the moment okay let's go to andy in pennsylvania andy andy andy, you're up.

andy from pennsylvania andy andy probably was too busy watching that phillies game. turned it off too soon let's go to tim in texas. >> caller: hey, jim, how are you? >> very good how about you, tim >> caller: doing well. i wanted to ask about pub ticker symbol. >> this is an absolutely terrific one of those platforms. it's so expensive. it's come down it's no longer as expensive as it was i think it's fine, not great, not bad. i do not have a catalyst for it. let's go to chris in new york, chris? >> caller: yes, boo-yah, jim honor and congratulations with the new home at the exchange. >> thank you very much i do love it here. how can i help you >> caller: yes, i'm looking at sci. good-by buy or house of pain?

>> no, the death care business is a very reliable business and i think that that is a good stock to own sci and have for many, many years and that, ladies and gentlemen is the conclusion of the light chbing round. . >> announcer: the lightning round is sponsored by t.d. ameritrade coming up, cramer carries the any given sunday to wall street. look for the big upsets with "mad money" next

good luck. td ameritrade, this is anna. hi anna, this position is all over the place, help! hey professor, subscriptions are down but that's only an estimated 15% of their valuation. do you think the market is overreacting? how'd you know that? the company profile tool, in thinkorswim®. yes, i love you!! please ignore that. td ameritrade. award-winning customer service that has your back.

you know what you're looking at right here? you're looking at a table of pricing power. sure, you might think you're looking at beloved cereals like

cocoa puffs, scinnamon toast crunch and wheatys how did that guy get on the box? blue buffalo chicken and rice. all natural. we love our pets more than vrp and we got a lot more during the pandemic what all these brands have in common is the term pricing power. these are products made by general mills, the incredibly c. mills was getting crushed by the perception that made too much shelling out $8 billion for blue buff in 2018 they had to do a big stock offer well below trading when they bought the company it haunted them for years. nobody talks about that now. blue buffalo is the premiere food for dogs and the natural food alternative and nobody comes underneath them with a better offering at a lower

price. that gives them plenty of pricing power or how about these ser cereals there are a lot of knockoffs. everybody has a store brand trying to copy but these private label offerings are simply -- let just say they can't make a lot of headway against the winners. the premium nature of these cereal brands is simply un unass unassailable good luck getting your kids to eat the knockoff cocoa puffs general mills can put in price increases to meet their cost and these costs are considerable what is happening now? we're beginning to see the main reason for the cost increase stabilize even going in the opposite direction general mills may have locked in higher cost but when you strip a box of sercereal, you have cardboard, a plastic sleeve and cereal the price of grains peaked for, i don't know, awhile ago a couple months ago. commodities are weaker

they're using the spot price but when they negotiate the contracts, they're paying less the actual ingredients are cheaper than what holds it the big expense here is the packaging and box of plastic portions and they are coming down hard. paper is in free fall as are the chemicals that make plastic. we know that because we read research every day that makes it clear the cost of the building block commodities are going down of course, general mills didn't have that solid a margin on the portfolio but the price increase did stick. they're in heaven going for the raw cost headed down, the price of advertising is coming down and there is no trade down whatsoever they can maintain the recent price increase as the cost comes down that's anymornirvana. 2023 will be a tremendous year for gis. no wonder the stock has 52-week highs. that's where it belongs. nice to see something rational

happening in an irrational market even if it means paying for at the register i like to say that there is always a bull market somewhere and i promise to try to find it just for you right here on "mad money. i'm jim cramer see you tomorrow the"the news with shepard smith starts now store mac store mac a racist recording of any the city. and abetting politics four weeks before the election. i'm shepard smith. this is the news on cnbc. heartbreak and anger. >> i am reeling from the revelations of what these people said. >> fit la city council and labor little stepping down. he said los angeles city hall in