welcome to "power lunch" alongside kelly evans i'm dominic chu in for tyler mathisen today coming up on the show, rates are rising ten-year yield above 4%. it was at one point. mortgage rates jumping 7% and fed officials saying higher longer how will this play out for the economy and the stock market, well will report. and former until wil player from crying to catch the ball to trying to catch them all how did someone make millions on pokemon cards? we'll talk to him. and all three major averages looking to end the week with gains. nasdaq leading the way un1.7's%.

and a look at nasdaq trade and the day's big movers good friday afternoon, kristina. >> happy friday. talk about shares of apple, because they are moving higher up almost 3% higher after morgan stanley raised its price target to $180 a share. that's 20% upside from last night's close. shares about $150 now. over the next 12 months apple will benefit from pent-up iphone demand two new product launches improved service growth and potential introduction of an iphone subscription program which is rumored to mean rent the latest phone and pay a monthly fee. rumors so far. shares, up 3%, but still down roughly 9.7% just over the past year c 3 ayei shares up over 30% enter applies ai firm post add

loss revenue beat the street and a cash pile. spending wiggle room while it trying to capitalize on this ai mome momentum lastly shares of networking chipmaker marvel roughly 6% lower. one of the worst on the nasdaq revealing working through inventory corrections, storage and enterprise leading to weaker than expected foreign guidance ceo said on the earnings call expects headwinds to subside later in f er in fiscal 2024. >> all anybody is talking ak doing this yesterday matching >> it is a sign of great minds great minds. >> i agree. >> think alike. >> bertha and i matching reds yesterday. it happens vibes that we get. >> we're around each other so often. inevitably it happens. >> too early for st. paddy's day.

>> great for the markets. >> true. kristina, thank you very much. >> say that. right to the eye anxiety over high interest rates ten-year yield and mortgage rates up, bostic a fed member hawkish. larry summers calling for a half point hike at the next meeting adding to higher for longer narrative and for cnbc editor with us and yet as we reach a fever peek, ten year reversing today. >> markets trying to figure it out. bostic dovish yesterday. set markets on fire. interestingly enough markets paid attention to a guy not a voter and ignored a guy who is a voter, chris walter. came out said, look, i'm really getting scared of inflation data very good chance we play need to be higher for longer and get more aggressive with rates like the old simon and garfunkel song, what the market wants to hear disregarding the other. >> applies last couple of

sessions bostic comments, could have read it differently waller, you said, shrugging off and dropping a little weird. >> a crazy thing i think the big thing, fed reading coming up in a couple weeks. hopefully will sort this out i think fed officials now are kind of trying to get markets away from this idea of 25 versus 50 what are they going to do? getting people to basically look, check out the doc clock, what that will be. matters where we're headed long term a hawkish shift maybe and put holes in this risk-on narrative in markets. >> also about the long-term versus shorter term. right? talk about the ten-year yields, and you bid up the prices, and yields fall. you bid up prices because maybe you don't have as much fear of inflation, or growth for that matter, longer-term down the line meanwhile play that two-year side of thing es one-year side. going to be where the terminal rate will be by the time this is

said and done. so you wonder if it's a push and pull about whether there is going to be an neconomic slowdow and is it beyond this year >> thinking fed will blink see data, can't go high as we want to go interestingly enough a year ago at this time fed put the smplt ep out and terminal 8.2% markets pricing in almost double. >> and still think it's going to blink? biggest development since jan 1, market coming up to where the fed really was, and yet like saying we believe you and understand going as high as maybe going 6% at some point a downward trend >> at least the market gotten away from pricing in great reductions we think they've realized that and still don't think the fed's going to go high as they say they're going to go and certainly some precedent for that sort of look at fed guidance

over about the last three, four years. we're going to keep raising rates until we tame inflation, where we want to be not raising rates more and jay powell saying long way from neutral. on autopilot so much skittish fed policy and so much skittish guidance it's marred for markets to -- john taylor saying, starting to look at things like the taylor rule again. so much confusion. hear from the fed chair next week steve reminded me. >> and op-ed today in the "wall street journal" calling for a half point rate hike saying if the fed was data dependent going up 250 basis points from here and doing something really crazy. there's so many different voices that these guys have in their ears now, and the markets just -- you know, market want to go higher, going to go higher. >> this is wisdom by the way dan suzuki thinking last hour saying fed a lagging indicators that reacts to lagging indicators all i worry about.

inflation data, why get to 9% cpi? stimulus, 6, 12, 18 months ahead of that date feels we're overreacting to the recent past. >> the thing to do seems i talked about this, you and i credit spreads blowing out who knew still a credit cost market for treasury bonds out there, and there is. up to pricing in according to msci up 13% validity of default? >> yes. >> all those newly minted treasury mom and pop owners across the country. >> bond insurance. >> watch maturity. appreciate it. stocks fell higher for the week dow's first winning week by the way, if it holds this way in a month. stocks moving after bostic favors more 25 or one quarter point rate hikes but can stock

continue higher if the fed keeps its foot on the gas? or the brakes? i guess i was going to say, seems like the brakes these days right? joining us now onset ron insana co-ceo and cnbc contributor. familiar face for years. didn't want to say -- didn't want to date you there remotely, eric friedman, chief investment officer for u.s. bank asset management gruoup. thank you both for being here. set the stage on a macro level with you, ron. a market, had this debate among many different people on this network about whether or not the fed is being enough proactive in terms of its approach or still reactive to what kelly points out rightfully so backward looking? >> i'm in kelly's camp she knows. what i heard from jeff from larry summers missed this morning, missed the op-ed and follow them on twitter, putting up phillips curve graphs on

twitter, wage inflation and fed needs to be more -- weeks ago larry summers said shouldn't commit one way or the other. >> two u-turns in a row. >> coyote moment, economy falls off a cliff. i don't get what's going only. got a piece coming out talking about fleetwood mac and the fed, never going back again hired higher for longer, wanting to fight inflation overdoing it on inflation front and starting to gets hints from a lot of businesses consumer is slowing down real estate and manufacturing in recession. look, from market persecutive choppy, we've said before. >> eric, these are all interesting points, and reason it's so important in ways when it comes to how market professionals are helping clients navigate these waters and their money, comes down to whether or not there is a strategy, put into place for this even. i wonder from your standpoint what is that

wh what do you tell clients, who don't know what to do with themselves >> a question we get quite a bit. not to invoke another fleetwood mac zhsong but "hold me. what do you do with cash's in 6 month and 12-month cash an opportunity for clients to grab yield. doesn't happen often the way we've approached it with clients, a little more of a defensive bias in terms of risk assets skew the portfolio towards more cash flowing investments smack in the middle of a very well-defined range for both the s&p between 3,800 and 4,200 and kelly's point from an earlier segment. concerned about envinversinvers that consistent talking to clients about helping drive real returns in portfolios.

>> interesting, just want to point thise conversations with folks in the last call it maybe month or so about people talking about laddering certificates of deposits and laddering treasury securities three months, six month, one year, two year notes and bills. do you feel as though that's maybe almost a contrarian sign, if all of these people are talking about whether or not they want to go and ladder out their fixed income risk-free investments? >> dom, a great point. there's really what i would say not a mutual exclusive conclusion what this means for people's risk appetites. for years i think we have been in a period where savesavers punished keeping optionality in a form of cash actually paying a return i think is a good thing. to your point, there is the overreach that can always happen that pendulum can shift way too far.

actually what we're looking for. we think economic setting in later this year riskier asset classes probably get cheaper but if people wait too long, of course before the data turns they're going to miss it we think being tactical is added in portfolios. the risk people get too complacent >> welcome to the chop, he says. exactly what you said as well, ron. choppy period that as we try to figure this out. chop a good thing based and what forward data suggests. >> i'm not in the camp that thinks we're in a new bull market by any stretch of the imagination. we're working off the bear market and this could go on. second bull market requires the fed to be friendly and much better, earnings improvements, better quality movements currently that are headwinds have to subside and turn into tailwinds for the market to get a secular head of steam.

>> great point ron and eric, thank you both of. coming up, silvergate capital once a darling of the crypto community now the stock plummeting down nearly 60% this week some are wondering fw it will survive. tackle that in "techcheck," all the headlines coming up on "power lunch." te themselves. right? uhh...nope. intuit quickbooks helps you manage your payroll taxes, cheers! with 100% accurate tax calculations guaranteed. go. go air that runs factory. go sensors and software. go find leaks. go fix-em. emerson technology detects compressed air leaks to save manufacturers, like colgate, over 20% in energy costs. go brush your teeth. go boldly. emerson. [office sounds] ♪upbeat music♪

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all right. time for today's "techcheck" out to deed bra bosa for moring on the drama and saga silvergate and its very, very bad no good week deirdre? >> indeed. put it in context. ftx biggest to fall, silvergate may never present potential failure of banking piece of crypto kicking off a fresh new crisis in the space. shares absolutely plunging this week after the bank had to delay release of its annual report and ability to continue as a growing concern. so solvency a crisis rippling across the sector and silvergate functioned at the so-called rails of crypto connecting u.s. crypto industry with the traditional financial system plays a major role here and major players on all sides quickly pulling away from that

infrastructure circle. coinbase, paxos and jpmorgan, readjusts downgrading rating to under weight and withdrew its price argument raising the question yet again how many more dominoes will fall and how much more money lost? stablecoin, entire value derived from confidence. a belief one circle or one tether, one ust worth one u.s. dollar amade the many crises of confidence in crypto, tether, take a look. largest stablecoin from $70 billion shown cracks see in this chart unpegged from the dollar a few times over of the last 12 months circle remained relatively more stable, but as we await their long promised audit they remain vulnerable in a still very vulnerable industry and silvergate the latest to show that. >> deirdre, if you look at the

way sentiment played out here. we know that silvergate has been a huge catalyst for this if there is something else, if you're going to look at this something else to keep a close eye on besides the stablecoins, how about the more established ones talked about bitcoins and others showing signs relative strength we've seen, that bull rush we saw at beginning of this year starting to run out of steam is this the beginning of this or is this just maybe some churn and chop like we talked about in the last segment >> well, i think the failure of so many other tokens has kind of underlined in a way legitimacy of a bitcoin and ehere to rhum and what a lot of folks in the industry would say ethereum decentralized coins and you talking about, those failing centralized things a lot of irony i some argue at least the

evangelists argue ftx silvergate going down because exchanges, banks, lenders tether is an interesting one in stablecoins. also centralized but argue derailed more than silvergate and how people get money in and out of coins bitcoin and can't answer you directly i think chop, who knows. so many more things that could fail in this system, but you would hear anyone in the space argue at least will be around and could go further down. >> struck by the fact this is really the first time talking about crypto transferring to the real financial system. up until now seen extraordinary drop of wealth without much ripple effects silvergate a clear example of ripple effects i wonder are there others? >> i point back to stablecoin again. money market funds holding huge

amounts of short t-term debt and treasury the black swan of the industry you could see these ripple effects in the traditional financial system, because they are integrated again, we don't really know the full extent. they have remained relatively stable, but there are huge questions. even a piece in the "wall street journal" today looking at some of the -- untoward practices that the company that owns tether ensgached in over the years. we know it's under investigation by the department of justice certainly one to look at more integrated than any of the things mentioned in the traditional financial system. >> excellent point deidre bosa. further ahead on the show, island of riches amid a housing slump. motor expensive real estate in america climbing talking talking palm beach we'll be there for a look necessary. focusing on the human and human resources. a start-up that helps provide cost effective and meaningful benefits to employees.

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lunch. stocks moving towards fresh session highs with 90 minutes left until the "closing bell." got caught up on stocks, bonds, commodities. begin with bob pisani. whoop what do you see in action? >> a powerful rally. moved 90 points since this time yesterday and stuff quiet showing momentum show you tesla strong recently, but meta on a general down trend in february it's doing well. ford generally awful this year it's been up every single day this week, ford. general motors showing life today here we see new highs there a small group but almost all industrial stocks. ge great run, ingersoll-rand and united big internationals at new highs and some other groups in cyclicals. material stocks popping up and a gas manufacturer, mosaic,

one of the big fertilizers companies in the world not quite a new high, almost new core lens, steel dynamics new highs and moved 90 points. that's 2% in 24 hours for s&p 500. breaking out of that dtrend we'v been into. the vix, droppeds below 19 called volatility friends why isn't the vix strong with all of this anxiety because s&p isn't moving fast enough to get anxious and drive the 6vix up unusual to be below 20 long-term average for that and getting into complacency territory, my opinion. just not volatile enough, not big enough moves in the s&p to cause a lot of panic and why the vix is going down. >> bob pisani with the latest on the markets. rick santelli out of chicago. at least for today, yields are falling. there's a bid for those

risk-free assets rick >> yes we see stocks in the green we see treasuries in the green, and that really comes at a time where many at the fed are only seeing red markets don't seem to agree. look at the two day of three year why did i pick three year? a good reason. because today and yesterday both have intraday highs higher than 4.65%, real important. open the chart up to october what you see is the cycle high yield close going back to october 20th it was right around 465. why is that key? well, because two years, the only one taking out fall highs at a time where every piece of guidance from the fed is higher rates. the market is bucking that trend and to some extent inverted curve. look what's going on in fed fund futures this october fulcrum, price going down, start going up, basically going to close on its contract lows close to that, which means pricing in most it has in the entire kriscycle.

finally all about jobs, jobs, jobs friday next week. traders talking about it year-to-date chart everything going up? yeah, last jobs report can't tell you how important it will be. and one report really can change everything as evidenced by that chart kelly, back to you. >> rick, thank you rick santelli. turn now to energy prices. oil slightly high er natgas up, too, and a little bullish on oil and we do know it's been so surprisingly bearish so far this year. >> yeah. very bearish and today's action actually driven by more opec between uae and saudi arabia earlier today saw prices fall when the "wall street journal report"ed uae thinking about leaving opec and then prices rebounded turned positive when reuters reported it's not true beyond whether or not the report is true or not true it speaks to a tense relationship between the uae and saudi arabia, going on some time and really not showing

any signs of improving moving over to hnanatgas above the but utu chart on the cooler side, march, and of course weather a key driver of this market also freeport ramping up and also more call activity that can be a leading indicators where futures are headed a bit of a boom here for natgas up 22% on the week, and kind of using you in a number of ways on the energy front got to bring up what's happening with solar stocks. first solar, earnings report, forecast that went along with it upgrade today. what exactly -- >> kbiggest beneficiary. >> of the ira. >> big effort and most obvious beneficiary of the ira up 200%

is it looking stretched at this level and all bulls point to visibility of the future, but we already over in what's going to happen and ramping up output in ohio building another factory already know that. is that already reflected there? >> see the future, priced in. >> yeah. it's there available information. >> exactly >> thank you very much for the look there. now get up to bertha coombs for the cnbc news update >> hi, dom what's happening a powerful storm hitting eastern third of the u.s. with severe thunderstorms and strong winds a suspected tornado caused extensive damage around paducah, kentucky, today ripping up trying damaging some homes more than 400,000 houses and businesses do not have power at this hour it's tennessee, alabama, texas and mississippi arizona's democratic governor says her administration will not carry out an execution even though the state supreme court

scuttled it. saying a man convicted of a murder more than 20 years ago cannot be put to death until a review of the state'slethal inj drugs is completed. and one of the first black veterans leading special ops receiving medal of honor rescues soldiers during the vietnam war. lost paperwork delayed colonel harris davis' award for nearly 60 years. an honor delayed certainly very much deserved. >> well deserved for sure. thank you, bertha coombs for that. still ahead on "power lunch," on "three stock lunch. diving into stock stories and gets the trades coming up. plus, from footballs to pokeyballs, not to be confused with pokey bowls speaking to a pro ttg beinbig on

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welcome back "three stock lunch" served family style and team of reporters giving news and welcome to our trader, danielle and giving us our trades welcome, everybody start with you in z scaler falling today but they had a beat what's going on? >> yeah. you would think top and bottom line beat would help z scalers stock price. a great indicator for health of a business and only grew actually 34% year over year with manager points ow customers are paying closer attention to budgets. sales cycles getting longer and faced with lower deal close rates. cybersecurity company seeing a lower contribution from new customers. not a good sign. on the positive, federal deals are growing and bringing in higher price points. a driver for the future. and the like other firms on a hires stream, laying off 3%.

about 177 employees. end on this. important to talk about it accounting finagling adjusted basis earnings number, stuck with gap, common set of accounting rules see a loss of 40 cents per share for the quarter. a little less of a beat. >> billings growth as well for the current forecast came in pretty light. >> danielle what would you do with the stock >> kelly, when you look at the stock under a lot of key reap zivs t resistance and continue to break out to the down side i like this one for a trade down to about $100 a share and think ultimately it's going to wipe out all pandemic gains bringing it back to about $88. >> danielle, the trade on z scaler, and also a trade also wearing green. >> three major takeaways from

costco net sales up 6.5% year over year unfortunately the company missed revenue expectations despite that growth. renewal rates for members hit an all-time high nearly 93% in the u.s. and canada. also good news for the company more of those numbers opting for costco's top tier membership plan with a higher fee and morerevenue for cost owe monthly sales trends slowing and weakness with big ticket items like electronics and the jewelry. one interesting area seen a jump is jasmin rice costco said prices down on 25 and 50 pound bagging of the rice customers stocking those up. >> interesting consumer staples on sale. >> danielle, what's the trade for costco >> so when looking at costco, i like this one for a long-term pick look at weekly chart you see a beautiful trend, increasing dividends over time and normal for costco to fall on earnings

out of the last 12 quarters only traded higher three quarters when i look at this stock i say, know what? i think this is a great bear market long-term buy slow and steady growth take stock up to $600, $650 a share. >> wow $472 now meta finally shares up 6% why now, julia what's going on? >> kelly, meta did slash prices on vr headsets cutting $500 from the cost of its meta pro to $1,000 quest 2 costs falling from $500 to $430. all of this as meta hopes to drive adoption of vr, of course, part of its metaverse plan meta shares actually were already much higher before that vr headset news on two analysts notes. the name meta, a top company that will benefit from generative ai. barclays writing meta along with

snap, pinterest youtube and pic tok able to take advantage of ai generated content boom to improve the experience and monetization efforts noting that meta is likely working on a chatbot-like service for messaging apps morgan stanley calling ai a $ trillion opportunity saying meta has a path for 6% plus ad revenue because ai will improve it's engine increasing engagement and ad impressions. kelly? >> all right meta up 9% this week danielle, like it here >> i do like it here particularly coupled with a short sweep ongoing in the nasdaq meta overall, a nice break away gap. consolidation and a nice bounce on a technical perspective breaking out now we have overhead targets at $200 a share and then again upwards about $205, $215

i like to do in options market is trade this on a momentum basis up to at what i like to call the easy target, previous resistance zone at 200 and if we can break further, trade it up to about it 210, 215. >> all right at $185 today. thanks for your time and trades today. danielle. >> thank you. also point out both julia and i didn't get the memo about the green today. >> it's okay still time. >> julia in pink i'm in red and blue. anyway, up next on the show, jon fortt bringing us his interview with a ceo of a start-up expanding access to women's health services. that is our "working ing lunchr this friday, after this break. that can track inventory, manage schedules- and customize orders? that's what u.s. bank business essentials is for. (oven explosion) what about a new oven, can u.s. bank help us there? we can serve loans in as fast as 12 minutes. that would be a big help!

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the economic data is choppy but broader labor market tight and employers want to provide meaningful benefits. officially in particular, today jon fortt brings us up close with a five-time founder expanding women's health services for this edition of "working lunch." jon? >> founder and executive chair of kindbody running fertility and wellness clinics yesterday announces $100 million debt raise in a $1.8 billion

counting corporate clients, 42 clinics across the country and plans to use capital to build out ten more this year used to being told, no, and kindbody, fund-raising grueling and you hear that a lot from women founders before her career started told no about something else. her dream of being a sportscaster. >> went to chapel hill program radio television motion picture, r tv and p and i have a southern accent. not going to fly on national news find something es to do. graduated college, in advertising media business owned a magazine publishing firm in atlanta. my first into women's health and fertility an online digital magazine called "fertility authority. >> went on to found fer tility

and other ventures and at kindbody finding strong demand for services in areas outside of the largest urban markets, and when companies start funding fertility even more demand materializes. >> already opened a new location in rogers bentonville area of arkansas that clinic off to the fast evident start of any of our otherclinics supported by patient population from partners at walmart at that location we also see about 50% of patient population coming from other consumers not affiliated with walmart. wep we see a pent-up demand. historically underserved what we call fertility deserts so you're going to see, again, this need from the fertility population to seek more servic s supported by employee population, walmart wm and other

employers underwriting the benefits. >> and fertility benefits market is going to get hit as we get more slack in the labor market will employers feel less motivated to offer services when aren't trying to hold on to every employee and trim costs? she thinks demographic shifts including older parents and non-traditional families are going to put a floor under that. >> makes sense. >> she's right a question of competition. >> a lot of providers out there. she's got a track record made it easier for her relatively speaking to get funding and interesting. talking about this debt funding. said it was the best way to go, because they're in position of having gotten large clients with cash flows actually consistent and comfortable. now can use that to pay back the debt rather than give away the equity >> having walmart is like a founder's dream. >> yes. >> amazing jon, she said, thank you very much. >> thank you, dom.

>> thank you as well. >> thank all of us. >> see you in an hour or two. coming up next on the show, demand for palm beach homes higher than ever even amid this tougher market as we just referenced million dollar homes are getting snapped up, including what could be, again, could be, the most expensive home ever sold in the state of florida robert frank, of course, is on-site with the tour. robert >> dom, there are 40 billionaires in palm beach only one lucky enough to have this the only private island in palm beach. just came on the market. we're going to take you inside give you the whole tour and more importantly give you the pce g mi up after the break. ♪♪ ♪when the day that lies ahead of me♪ ♪♪

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welcome back time for weekly etf tracker. utilities this week. funds net inflows of about $328 million according to our partners at track incite stocks poured in, utilities didn't follow. worse s&p sector this week and this year. rates obviously a big part of that you can see the big etfs in this

space. spdr, vanguard, fidelity hire e today but down since monday. even amid a potential housing recircumstance palm beach, florida, remains the most expensive real estate market in america. robert frank is live, of course, he live -- of course he is, our wealth editor from palm beach. we're going to show him to you very big, because he's in front of a very big house, robert. >>. >> reporter: dom, palm beach is a rare area of strength. the average price now lo to $13 million, that's up 25% in the fourth quarter, and the inventory of homes for sale right now, still running about half of normal levels. >> there are no signs of anything slowing down here we've had record sales that happened this week, off-market sales that shattered records

that we have never seen before that all points in the same direction, continuation upward. >> reporter: guys, the best test of this mark will be this property, the only private island in all of people doom 25,000 square feet of living space, 11 bedrooms, 22 bathrooms, two boat docks, a tennis pavilion, a gym, a salon, and not one but two pools, including this 98-foot-long pooled behind me the asking prime -- $218 million. if it sells for that, and dom, you said it, if, it would be the most expensive home ever sold in florida. >> c'mon, it's not a flip exactly, but 85 to 200-plus in that amount of time? is there anything that -- i'm just skeptical is there any reason why you would think somebody would get

that in that kind of time? >> reporter: remember, he bought it for 85 a year and a half ago, the current seller, who is an investor, build a new house. tommy hilfiger just bought one for 37 three weeks later he's tells it for $48 million. this market doesn't make any sense. people thought it would start to slow down. we've seen the stock market slow down, decline in real estate markets, but palm beach is just not getting the message. it's kind of an anomaly. does he get 200? we'll see, but it's not out of reason, given what we're seeing in some other recent flips >> how do you get there, robert? real quickly. >> there's a bridge or brit in your yacht and dock here one of two docks. >> the yacht, of course, i didn't think of that. >> or a helipad.

>> robert frank, thank you very much after the break, from pigskin to pikachu, we'll hear about the business of card collecting from a former football pro i think i'm ready for this. heck ya! with e*trade you're ready for anything. marriage. kids. college. kids moving back in after college. ♪ finally we can eat. ♪ you know you make me wanna...♪ and then we looked around and said, wait a minute, this isn't even our stroller! (laughing) you live with your parents, but you own a house in the metaverse? mhm. cool...i don't get it. here's to getting financially ready for anything! and here's to being single and ready to mingle. who's ready to cha-cha?! ♪ yeah, yeah ♪

i know you're working with companies like national grid to assist in this energy transition tell us about your experience with it. >> national grid has a clear vision for house to work with our customers on the energy transition just as we de-carbonize the part of our business, we can also decarbonize the natural gas

part by doing that and using existing networks, we with deliver safe, clean, reliability and affordable energy to our customers in the fu. >> thank you both for sharing your expertise. >> thank you welcome back you may know our next guest, but since retiring from the nfl, he's tackled a completely different career

we're packeding about blake martinez, he started up a bill selling pokemon cards. he was featured in an argue recently blake joins us now, a former new york giants linebacker, former packer, stanford cardinal guy, but your kids might know him as the found of the blake's breaks. take us through how you got into pokemon and what is the model? >> well, there you go with the big hitters. i started back when i was 6-ye6 years old. every san trading cards in general skyrocket, so i went to my mom and where are my poke

month cards? i think i have a million with -- and she hits me with, i gave it away. >> that happened to my dad with his comic book collection years ago. >> yeah. pretty much i had to start from ground zero, started watching people do box breaks, where they open a vintage box saw them doing this, and i thought i could do it myself i think it's way more fun. as i started doing it, i started to be more successful. i worked for myself about a year and a half, did about 3 mill revenue, and paired up with one of my partners, robby. we started a business together and hired whoever said yes at the time grew the business from 6k, turned that into 15k now you see actually at the end of this week, we'll bring in $6

million of revenue as a company, and we're just moving full head of steam forward. >> is it as simple as just buying or sourcing cards, and then getting somebody else to buy them is there a marketing effort that has to go along with it? is there a scarcity value? how do you manage around that? >> yeah, i think that's kind of where he winter different business models when i first started. i had a huge abundance of vintage boxes that i kind of sourced across the last cup the years. as those things were getting sold and shows, and things that i was doing, i had to figure out a way we can have this self-sustaining for a long time. i started getting into more of the modern product, and finding different ways that made that more entertaining and fun to do. the things we do right now is what we call progressive bounties, so we're selling these

$5 retail packs, and you have a chance to win $7,000 to $8,000 in every one of our streams. so it allows us to sustain the very valuable 20-year-old packs, but also have an abundance of modern packs to continually run. then sourcing product, it's just doing things like this, being able to market myself out there. certainly people that didn't think about the products that they had in storage bins, or their basement, whatever it is they'll reach out to me. i closed a deal with somebody for about 50 grand of vintage stuff. it's one of those things where you keep finding little things here and there that you can slowly throw in over the next couple months. >> blake, you played with both derek war and aaron rodgers. which one should go to the jets? >> ooh. >> ooh, now, here we go.

this is a question i get every day. >> in 20 seconds. >> i think aaron rodgers will end up there, in my honest pin. >> getting the thumbs up from brian over here. >> he's like, yes. >> a pleasure, sir thank you. best of luck. that does it for us on friday. >> "closing bell" starts right now. kelly, thanks so much. i'm scott wapner this make-or-break hour is up. the nice bounce around this time yesterday. as you can see, it's continuing into the final stretch rates importantly, as you can see at the bottom, backing off a bit, too taking a bit of breather apple and meta are as well tech a pretty good day that brings us to our talk of the tape the big week ahead, the jobs report