on united health i like selling upside call spreads and buying call spreads into september. >> brian >> sell puts in delta. collect for premium out there, and i like that stock. >> carter? >> profits in spy. take some and >> welcome to this edition of "techcheck," on cnbc i am jon fortt. after the momentum of a monster run to start 2023, the nasdaq had its best first half in 40 years. up 39% here today. those gains have been mostly one of the biggest players. as discussed, the magnificent seven of summer.

semi conductors have been doing pretty good. but cisco and ibm trailed. and big tex emerging companies. what do you do now? that is the big themed. new today, data from the jobs report that kansas a bit of a better picture of the environment. the number came in below expectations but the employment picture came in robust. wage growth remains high. i sat down with amazon ceo andy jassy yesterday. he described the road forward as still uncertain for the economy despite the sticky labor market and the big hire for equities early in the year. take a listen. >> i do not think any of us believe we are out of the woods with the economy. i believe there is a lot of

uncertainty and nobody knows what the next several months are going to be like. like everybody, we have got a plan. and we had a plan the last few years, too. but things changed. we spent a lot of time as a company -- we continue to spend time looking hard at all of our businesses and trying to be lean as we can be on costs while making sure we preserve the key investments that can immediately change customer experiences in the customary long-term. i think so far we did a pretty good job of that. >> ben evans, senior portfolio manager and head of fixed income and david katz. ben, you're here with me on set on a friday evening. i appreciate that. so this jobs number, not that you do not care, david -- we care about you s well. but let me start here with ben. what does this jobs number mean

for -- not the big tech companies, but for some of the smaller caps and the names that are sort of in the middle. >> yeah. this was a good report for the smaller caps. it shows a broadening in the strength of the labor market. all of these job gains, some of them are even more than before. then construction or manufacturing for example. we talk a lot about manufacturing in the recession but we're not really seeing that in the jobs. even tech had not had big losses this time after all those layoffs. then a look at the labor force's participation. that was for women and men. that tells you there is a lot of people coming back nto the labor market and finding jobs quickly. that is a very healthy labor market. >> david, what is your take on what, if anything, investors need to change coming out of the first half into the second

half? if you are rebalancing, you are doing what? >> as we say in hockey, you need to skate toward where the puck is going and not where it is. we do not expect to have a repeat of the second half. we think some the things that did poorly in the first half are going to be much better in the second half. we think there is going to be voluntarily and rotation. healthcare did weekly. we think that is positioned to do very well. financials had a gruesome first six months. we think the stress results in the fact they were allowed to increase their dividends is a good thing. you are also seeing very significant insider buying there. and with in technology, there are a few stocks that lead in the first half. we think they will play catch- up with companies like fall calm, which is in semi conductors. we think that is going to be the next leg within technology. we do not think you want to chase the first six month winners. >> david, why?

the overall smart phone market has been weak but the overall growth for qualcom have been strong. will they get some evaluation credit for that but they have not been getting this far in 2023? >> great point. they have not been getting any credit for that right now. the inventories are going to be corrected in the phones. you'll start to see phone sales pick up. then when you start to see the automobile pickup, there are a lot of technology companies with 30 to 40 times earnings. qualcomm is also in artificial intelligence. the chips are going up. the microsofts and the amazons. you're going to need a 5g upgrade. they're going to be in the sweet spot of that. that is generally about 6-12 months out.

but as the market often does, it discounts that in the future. >> i know this is a "techcheck" special, but we would be doing the viewers a disservice if we do not talk about treasuries and t-bills. especially people in higher tax brackets. you have got some yields where i imagine if you lock them in -- you're thinking longer-term in your portfolio already, there could be some reasons to do that whereas all the numbers i have seen the surveys suggest that even older investors our way leaning towards equity. so how do you play it now? >> yeah. you could very much take fixed income into a portfolio. yield incomes from this year to last year and probably with some more yields ahead of us. this report, once again, tells you the federal reserve probably has to raise rates a few more times. if you think about retirees in terms of tax exams, both of those terms are attractive.

you're talking about a 4-6% range. that is significant. even if you think about corporate bonds and high quality yields, you're talking 6-3 percent. there is a lot of new income in the income market. it is exciting. it is attractive. a good balance against this equity position. it is a good position given the strength of the economy. you have to balance that if yields go higher. >> put a little bit more details on that. jump bonds have been doing well but everyone has been saying, stay away from those and go to high-quality. what should investors think about as they build out those fixed income positions? >> yeah. we start with high yields. there is a certain part of the market that is quite risky. interestingly, that is up quite a lot this year. if you think about telecom or other communication services that have high-quality high-

yield, that is attractive to invest in. take that against taxable or tax-exempt units, we are talking about 4-5% yield tax equivalents. it is more like 7-8%. i think if you make that comparison you could have a nice portfolio here and balance out. >> that is what i was hoping you would get two. that tax equivalent yield. david, as you look into the second half we all know holiday season is in that final quarter. that matters a lot. what are some of the signposts that investors should think as we look at how the macroeconomy is going to shape up and how long consumers will be able to keep spending? >> the critical thing is does inflation keep going lower? we think that it does. if that is the case, we think

the fed will eventually pause. whether it is one increase or two increases, when they pause that is going to be coming to be critical. today's labor number was still good even though it slowed a little bit more than expected. if that is the case, companies are doing well. we look towards a better 2024 economy. a lot of the stock market is selling at 12 to 14 times earnings. that is going to be pretty good for stocks. right now, again, the market is at 19 times earnings but if you ask out those largest companies it is at about 16 times earnings. >> all right. i think we gave viewers a lot to chew on. go through your playbook and rewrite it over the weekend. david, ben, thank you. all right. do not go anywhere. "techcheck" is just getting started.

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what would that reality look like? well i guess i would've gotten us xfinity... and we'd have a better view. do you need mulch? what, we have a ton of mulch. welcome back. top amazon executives telling cnbc yesterday we are about to see the substance behind aws and artificial intelligence. i got to spend time with a 13 year aws veteran who gets to see many data and a.i. efforts. she says the combination of aws's custom chips in the data customer base give them an advantage in a.i. >> i would also say when you're training your data set you have to look at different aspects of

performance. it is not just the custom silicon. it is the ability to take data out of storage and get the best performance out of that. and we have services or shared filesystems we use for amazon where that is using a managed luster service. and luster is a technology that has been used for supercomputers and simulations. and that kind of performance is what customers are using out to get the data and to use with their custom silicon which is located together in the same availability zone. you just do not have a chip to storage performance benefit anywhere else like you do in aws. >> do not worry. we are going to translate that. kanye, it is great to see you. part of what she was talking about is, hey, we have already got this customer data. we have got these a.i.-tuned

chips and we have a pathway to be able to get that data into the system to train up these models. she is arguing they have an advantage when microsoft has had the narrative with opened a.i. might we see a shift here? >> it is going to be extremely competitive. first of all, great to see you again, jon. there will be an open question on whether the model will be the most important in serving and driving great results and whether it is the highest- quality. whether it is going to have orchestration to figure out how to get data into these systems and get the data all the way through or whether it is actually going to be a matter of whether it is in simulating or in computer itself. and every player who has skill is come binding in different ways to try to figure out advantages. microsoft is working great,

mostly in their agile cloud, snowflake, to try to find out how to make the snowflake data warehouse work more seamlessly. it is going to be a very tough battle. there are very well-funded and competing players. >> what s do this in three layers berkeley have got the infrastructure base with the chips and the infrastructure models in the middle and then the applications like chat gdp and others on top. cost performance wise, he was arguing they were going to be better than nvidia, even though nvidia is seeing this massive premium right now. is that possible, and therefore because it is, investors need to think about how long nvidia maintained that valuation premium and how long amazon gets, sort of, shrugged off. >> there is two inputs on that. one of the inputs is the fundamental underlying

technology. and nvidia frankly does have a twenty-year advantage in graphic processing units. they were the ones who invented the category and perfected the system. there is a second component which is very important. that is how those graphic processing units are applied. i think the orchestration and how you set luster up is going to make a big difference. where i continue to think at least today that nvidia had an advantage is that so many of the companies that are building foundation models , like an inflection a.i. or openai, are actually organizing their clusters with nvidia gp use. that will create a good distribution advantage. that said, there are people who are building processing chips that are in fully integrated solutions like apple. i do think that being fully vertically integrated can also deliver positive advantages. it is not just a matter of how the technology is designed but, today, because of nvidia's

advantages, actually think they have an advantage in a.i. and you make a very good point they have a mutual advantage layer above. >> because investors also need to think about how much of this is priced in. one more before we let you go. it seems to me very often it is the applications that end up driving the story. that certainly happened with chat gdp. you can see what i can do. that sparked all this to talk about investment. building these new features into consumer enterprise applications. how much do we need to look at who is able to deliver the case studies and applications on top of their chat? >> there are two things that i think are most important and they are intimately related. they ultimately have to do with the manned. i think demand is going to be a fundamental generator of value here. the fact that chatgpt became

one of the first applications to reach 100 million users last year is indicative of the fact they were able to have this extraordinary stripe. the second thing though, this is where we are going to have to look very closely into how a.i. continues to integrate and become embedded across an equal ecosystem where there is proprietary data. once they start crawling through proprietary data, and they are more and user-friendly with data will make a fundamental difference as well. >> all right. thank you for helping investors to understand and get a jump on it in the second half. that was kanyi maqubela. coming up, twitter's enemy threads is becoming the most downloaded app in history. all that is coming up next.

welcome back. big tech is competing head-to- head in the second half. metas twitter competitor threads threads already has 70 million users. that is compared to twitter's 238 million daily active users as of last summer. apple's recently released vision pro headset will take on oculus. the explosion of a.i. continues with the ceo of microsoft saying earlier this year when it comes to a.i. powered search, he wants you to know that microsoft made google dance. what could these matchups mean for the leaderboard in silicon valley and what is in store for social media stocks in the second half? julia? >> well, hello, jon. the second half of the year has been marked by the surprising debut of mehta's threads. with this, mehta is showing its ability to leverage instagram's

reach to launch this new textbased twitter alternative. twitter, while struggling on the desktop platform and with user blowback to tweet limits or showing concern by threading mehta with legal action for launching threads. no, mehta shows are about 140% year to date, far outperforming its rivals even works to cut costs in its self-proclaimed year of efficiency and as it readies its next generation oculus headsets to compete with apple's vision pro. still, meta is likely to want to be one -- which could be the one to be when it is released next year. meanwhile, the other players in this space, google and youtube on her alphabet is up 30%. snap is up more than 30% year to date which is pretty much up in line with the nasdaq gains this year. now, every single one of these platforms is facing the same

key challenge. a contracting advertising market. they are also facing the same opportunity. the ability to use a.i. to use for targeting and also measurement. these companies are also weighing how to compete for creators, how to use e commerce, and how to navigate criticisms about their potentially negative impact on kids and teens and what they are doing about potential regulations. a privately held tiktok is at the center of a regulatory firestorm. that is this year. whether tiktok will be banned or forced by regulators to spin off from its chinese parent company. so, jon, a lot of potential changes in the rest of this year, especially coming off the big surprise of threads. >> thank you. joining us for a broader look at the threads debut is rachel

carton. and alex contrawitz. rachel, were you surprised? threads is like the exact opposite of the meta-verse. it is text on a two-dimensional screen. it seems like something facebook, when it was called that, is something they were resisting doing for a long time. and now it is growing. >> i am surprised and i'm not surprised. then i think the timing is right and i think it was a fairly, almost, low left addition i would say to instagram. i think it is a smart idea and i am very, very curious to watch it closely. >> alex, i wonder if mark zuckerberg's attention shifts away from some other things like the meta-verse, which i know is a long-term play, but

to this really interesting, somewhat strategic, but also tactical move which is threads. historically, the guy loves growth. he is addicted to growth. this looks like it is going in numbers and engagement off of facebook. meta-'s existing social graph. this is like old school mark zuckerberg stuff. >> absolutely. i think his focus is going to need to shift to this area but maybe not all for good reasons. let me put this out there. what threads is doing is building an algorithmic feed of social media content. it sounds a little bit like twitter but a lot like instagram. when you view this in context with meta's big war against tiktok, which is the battle of its life, this could, a. distract executives away from putting instagram and facebook front and center there but also take some energy away from instagram in terms of user focus.

and once that happens, all the sudden facebook's plan to take on tiktok looks very different. i think this is a very underappreciated risk in the spite. >> i mean, there is plenty of investment that meta can afford to shift around. doesn't have to go away from tiktok competition? couldn't it come from the meta verse? couldn't you take like 30% of those resources and say, okay. maybe that is a few years out. let us spend that money on making threads robust and monetizing it that much sooner. >> euclid. but the other side of this is the product side. that is what i'm trying to say. threads consume be an underappreciated competitor. if it takes potential growth away from reels and every facebook competitor that instagram has, you could eventually have an issue or does not matter how much resource you fill at the thing. you end up competing with your self more than others. no one is talking about that

and i think it is a very important thing that could end up hamstringing meta as it tries to reach off the ground. >> is this classic facebook meta using his existing string to leverage it to another product, which is how they help go instagram on the back of facebook to begin with? or is this a potential distraction and our brands going to move from instagram to threads and spend new money there? >> well, i think it is going to be very interesting. we are in day two right now. it feels chaotic in there. weeks out, how are people using this platform? are people posting a lot of photos there? are people posting downloaded tiktok's or is it really text- based? is it feeling like status updates? i think the proof will be in how people actually end up using this platform and not just how they are using it on day two. >> rachel, are you telling your

clients to jump in now and stake out their space or are you telling them to wait because there are so many, now, different platforms that you could be posting on. is this one at 70 million or maybe it will be 80 million by the end of the show. is it worth getting into now? >> look, normally with a new platform i say sit back and see what happens. this one -- this is how i know there was a shift -- i am like let us get in there. meadowlake get -- not leaked it -- but announce it to a few brands. netflix was already in there. there were brands that really actively participated and it almost felt like as a brand you do not have that time to wait. he had to get in there and involve your self. that is the first time i saw it in a long time with a new platform. branch jumped right in and were having a lot of fun in there. >> mr. beast was already having a lot of fun in there. rachel, alex. coming up, we will discuss

the latest developments with amazon. do not go anywhere. there is a lot more ahead on this special edition of "techcheck." >> coming up, clean light for ali baba? that stock is soaring today on a hefty fine from chinese regulators. and ce-ko. is it a new age for the alpha in tech? next on cnbc.

welcome back to this special edition of "techcheck."

we are taking a look at all things tech and artificial intelligence. now, that was the under performer of the major averages. the russell is up 1.2% after yesterday's big drop there. the dow finishing off almost 2% compared to the s&p and nasdaq's slimmer losses. the dow seeing its worst week since early march. ev stocks, tesla, jd.com, and rivian almost up 50% just this week. meanwhile, healthcare and chip stocks are finishing the week lower in the nasdaq 100. astrazeneca is down on mixed results from a lung cancer story. now, let us get back to the consumer and the macro. let us bring in amazon senior vice president of devices. dave, i just out there yesterday but missed you. i'm glad we could talk here. how are you?

>> i am great, jon. thank you for bringing the good weather. >> absolutely. it was very nice. your devices, prime day is next week. the consumer still seems to be spending, but andy jackson was telling me there that there seems to be a lot of trading going on. what about when it comes to amazon's own devices next week? >> we are beasley had two big days next week. we started our leadoff sales and it is off to a good start. but i do agree with ndy that people are looking for value. and one of the things we have really stood for -- and i should've known for a long time with our devices -- is to try to build premium products that not premium prices. then we can discount them for our prime customers, there are just values left and right to be had. >> so what are you doing within the supply chain and within the designer products within this

kind of tricky period within the economy to make sure you deliver that value? you have got scale so i imagine you have some advantages versus the competition. >> yeah. you know, we have shipped over half 1 billion devices that are alexa-enabled to over 00 million tvs. there is demand to build things at scale. when you do that, you cannot engineer cost out of your product. when you can get a fire tv sticker $30 or an echo pop for $30, these are incredible values with a lot of technology packed into them but they are engineered to be that way and the scale the business allows us to deliver those savings and deliver them onto the consumer. >> tell me about those cuts. the health line of devices and services. but astro, that robot that you showed me up there a couple

years ago is still alive. you just did not update in september. even though that thing is still north of $1500. what are your priorities? why did you do it that way? >> we want to invent a lot of things and i think we do. when you invent something, you inherently take risks. the nice thing about this organization, amazon as a whole, as we are willing to take on risk. but i think what people forget is when you take on that risk, not everything is going to succeed. people assume we have this perfect track record at amazon. we do have a good track record but it is not perfect. halo is a good example. they listened to the customer and tried to deliver things but there was not enough customers that the product resonated with. when you recognize that, you shut it down and put your bets on other places, and we have lots of those. i am confident we have a lot of successes to show customers out there. i believe robotics will be one of those areas.

i cannot imagine a future 10 years from now -- especially with all we see going on in a.i. -- where every household will not have at least one robot. i certainly want that house. and astros are our starting point there and i think there will be more to come. >> you have any sense that consumers are starting to have paid-service fatigue, subscription fatigue? >> i think different products have different business models. you know? but the most important thing that often our industry forgets is, you cannot just have a subscription for subscriptions sake. a subscription has to provide real value for the customer. if you are doing that, and we have really good subscription dynamics in our prime business and in our ring business as an example. then customers see the value and it allows you to price them

very affordably and give oversight value within that envelope or umbrella. and when you do that, you see very low churn and very high customer satisfaction. it is when you're not putting that customer first and you're putting oversight value that that fatigue starts happening and you start seeing very high turn, atrophy, and nonuse. and that is not what we want to do as an industry, i think. >> give me an update on your strategy on kindle, which is the original amazon device. yeah. we have got echoes now and robots, but it was really about e-books and kindle where amazon first got confident about building out devices. so, right now, in this economy where people are trading down, are they still buying kindles? how do you demonstrate value in that device? >> yeah. the kindle business, i think a lot of it is because it is a

brand that customers love. it has been extremely resilient. and, i think, the first half of this year we were up double digits in a place where a lot of consumer electronics -- look at phones and tablets, they are not doing that. and it has been incredible to see the response from customers. but we want to build a device that is very purpose-focused. it is great for reading and it also now has some writing capabilities. but it allows you to get lost in the author's words. it disappears when you're reading it. you do not think of it as consumer electronics but a vehicle to bring you into the story that the author tried to deliver. and the team continues to invent and bring prices down. and by bringing prices down but packing it all with that technology, now at a ever lower

price point in our core kindle product, it is resonating with customers and that business is growing. >> so, dave, as an executive with a massive portfolio of products and services, looking out into the second half, what is your biggest question about the holiday season? right? what are you going to do what the supply chain? what are you going to do about demand? what is your biggest question? >> i think the biggest question is really the macro economic uncertainty. you know? i have to say i am surprised how resilient a number of the economies around the world -- the u.s. included -- have, kind of, stayed stronger than i would have predicted. but i still think when you look at some of the fundamentals and where this could go over the next 6-12 months, you have got to have a little bit more of a cautious profile. you know? in our business, that takes the form of making sure that you are

building the right products. the products that customers really want and not overbuilding the ones they don't want. you are thinking about price points. you are trying to get more value in your products because, as andy mentioned, people are out there looking for deals right now. if you concentrate on those fundamentals and build products that customers want -- that is probably the most important thing that resonate with our over four-star products. then you can go into the holiday season with confidence. we obviously have a big weekend i had with prime day. with the lead up how it is, i am cautiously optimistic. >> well, we are looking forward to seeing what you find there next week and beyond. dave limp, senior vice president at amazon devices and services. thank you. >> thank you, jon. coming up, china's tech crackdown. it is not just for american companies now. they are finding alibaba for

millions of dollars. why that is actually good news for allie bevis stock. and why this era of competitive ceo is different in the same. >> there are a lot of opportunities that come with being a ceo. but one has not been prominent in tech. cage matches. am i going to see you challenging anybody to a cage match? >> i don't think so. >> if you were to get into one, i would bet on you. >> you have not seen me fight before, jo n. >> i have not seen any major ceos fight.

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stocks closed the day at lower. the dow, the under performer of the major averages. the russell 2000 up 1.2% after a big drop yesterday. a similar story for the first week of the second half. the dow finishing off about 2% compared to the s&p and nasdaq's slimmer losses. again, i mentioned it before. the worst week for the dow since early march and ev stocks to do particularly well. this week, tesla, lucid motors, the top two. meanwhile, shares of ali baba have dropped today. china's central bank slapped the group with a nearly $1 billion fine for violating government's consumer protection and money laundering violations. you would think that would be a bad thing but maybe not.

first of all, i loved your report this morning on squawk on janet yellen and the reception to her there. i was just getting home from a redeye flight from seattle and got to hear that. let's talk about this ali baba group situation. is this just the last step before letting and group just fee and finally grow and do? >> yeah. exactly. this is really seen as the end of a three-year long probe into it. even though this fine is really big, there are some positives there and that is one of the reasons we saw alibaba's shares rally. the other reason is that the spine was a little bit less than expected. it is $985 million. so a little bit less than the

1.1 or $1.2 billion that people were expecting. however, ant was fined and 10 cent was also fined. what was interesting was the commentary around it where the central bank as well as other regulators said that, now that they see the whole situation -- the issues that they saw in the intake industry have been rectified. that language has signaled that, perhaps, the authorities here will ease off of it in the industry after, you know, a very tumultuous period. >> that would be a very big deal. because we have the education and tutoring. for a while there, it looked like chinese tech stocks were on investable. if they are saying, okay, now we feel better about things, that could be good.

but i am also hearing about high unemployment and worker issues, kind of fundamentally, in chinese tech. so is chinese tech itself ready to actually grow, even if the chinese government is ready to let it? >> i think it is really difficult to say at this point. the leadership years trying to message to the chinese tech industry as well as to private enterprise more generally that we have your back. we are going to support you. you need to grow and we are going to help you to expand. but the problem is, what we have seen over the past three years and all the crackdowns that you mentioned, and especially the weight that the ant ipo was pulled , it was just a couple of days before the ipo. it was really dramatic. so that has had a big affect on the mentality among private enterprise here. so it is still unclear as to

exactly how quickly they will want to grow. then you have to fill in the whole slowing economy as well. that is not necessarily because of domestic issues. it is domestic issues plus what is happening globally. >> i was wondering your take on something that andy jassy asked yesterday. i asked about the u.s. government's potential move to try to keep chinese companies from having access to a.i. resources in the cloud and he said, well, actually, there are chinese cloud companies with plenty of a.i. capability. it is not a big deal. it is not even worth the u.s. trying to seal off that access. how big a deal is a potential move and kind of choking off of access to high-end a.i. chips from nvidia, how big is that from the government's perspective? >> from a chinese government perspective as well as a

chinese enterprise and tech perspective, it is a huge deal. while we are seeing here is that after the u.s. had announced this from the hinese perspective very aggressive export controls for advanced chips, some of the companies here were trying to find workarounds to be able to still access, kind of, this computing power that you would need that was provided by and videos chips as well as other high- tech chips. so one of the workarounds was to use cloud computing, and that is one of the reasons why we have been hearing this rumbling that the u.s. could be trying to target that industry in order to really close off what has been seen as a loophole by the u.s. and an opportunity, frankly, by a lot of the tech companies that want to compete in a.i. and from a chinese government perspective, one of the long term goals has to become a dominant player in technology.

as you can see with is, for example, if you dominate a certain space, i mean, especially in china, you could dominate globally. >> it is good to see eunice with the sun so high in the sky. >> i know. is there a son here? >> coming up, are we are aren't we in an era of tech bro ais. were going to take a look as to why things are getting so physical. all this when "techcheck" returns. to help you see untapped possibilities and relentlessly work with you to make them real. ♪ lily! welcome to our third bark-ery. oh, i can tell business is going through the “woof”. but seriously we need a reliable way to help keep everyone connected from wherever we go. well at at&t we'll help you find the right wireless plan for you. so, you can stay connected to all your drivers

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welcome back. the launch of messed up's threads app is creating a new competition between mark zuckerberg's meta-platforms and elon musk's twitter. income several days after he challenged him to a cage match fight. is this a new era of pop culture macho ceo? let us bring in andrew reiner, a lecturer in men's studies at the university and author of the book, "better boys, better men." i believe that was out in 2000. so, andrew, is this just a one off of two superrich, high performing guys who have some aggression to work out or do you think there is a broader

cultural ceo narrative here? >> i do not know. i do not know, jon. i do not know that there is a ceo narrative but i do know there is a broader story here. you know, we are living in a time when -- five or six years ago there was this viral image of vladimir putin riding around on a horse shirtless with his rifles strap across his chest and we all rolled our eyes at it. now, we are seeing a lot of young guys, you know, on social media and dating apps shirtless. everybody is going for their, you know, mr. america torso and there is a big, huge problem with a lot of older boys and men using steroids and getting bigger rex cl. there is a huge rise in boxing and mixed martial arts. >> well, that does not sound all that. certainly the steroids parked. but at least they are getting outside.

maybe in the healthy way. exercise is good. we are all locked up for a long time. so what is the line here between healthy and unhealthy? >> okay. speaking just to elon musk and mark zuckerberg, i cannot help but wonder if this is not a bit of some showmanship and gaming ship. there is a little bit of caulking going on here. >> a little. >> a little. you know? were these guys have been calling each other out on social media. we all know that any line has been crossed. what are you going to do then? i think that they want cultural relevancy. you know? they want cultural currency. they want to seem like they're relevant. part of that is by the more bad ass they can seem and a little bit less cerebral and a little bit less wonky, this is the

ticket for these guys. >> there is also this affect where you have elon musk who just likes to court danger, whether it is rockets and then threatening to buy twitter, and then have mark zuckerberg who is giving himself these yearly challenges where he was out hunting animals i am brian sullivan. tonight, red hot rypien, they had a big week. 70 million and counting. meta has become the fastest of all time, should we buy all of these numbers? >> lights, camera, no action. fears of a summer box office bomb. defect friday.