week >> that's right. bank earnings, delta, ppi, claims on thursday, which are in focus, given some of the jobs and labor data we've seen, perhaps more important that's going to do it for us here at "overtime." >> "fast money" begins right now. right now on "fast," gearing up stocks stuck mostly in a holding pattern as investors get ready for key data and inflation and the earnings season kickoff with banks at the end of the week. your market checklist before the july juggernaut kicks off. plus, prime time amazon prime day starts tomorrow is this the start of the epic back to school and fall retail rush and, could this be the beginning of the end of the consumer spending spree we're going to go inside the numbers. and later, the big lift for rideshare stocks disney's bummer of a summer rolls on, and is now the time to bet on the sports betting boom i'm courtney reagan in this evening for melissa lee, this is "fast money. on the desk tonight, tim

seymour, courtney garcia, steve grasso and guy adami markets bouncing back from a losing week. the dow jumping 210 points, snapping a three-day losing streak and the s&p and nasdaq closing higher the top performers, industrials, health care, and energy. industrials now up almost 6% over the past four weeks the gains come days before a key inflation data read this week, and the kickoff of earnings season wall street hears from delta and pepsi, and then friday, the banks. so, how should investors position themselves ahead of the key numbers. tim, what do you make of today's trading, a little bit of a hangover from last week as we wait for the cpi numbers, more details from some of the keyen banks? >> yeah, i think it's been directionless. we are reflecting more on the move in the last couple of weeks. the bar is probably reasonably low, but we all know that operating income and essentially margins are probably flat to down small we know sequentially that eps is

supposed to come in about 4%, year over year down seven. if you think about the banks, we actually have a lot of banks that i think are much better than their fundamentals, and the valuation for that sector, as opposed to some other sectors looks interesting. we've gotten some green light in terms of their capital return programs, buy-backs and what not, and i think jpmorgan and bank of america are places where investors can actually find valuation upside, as we look at the broader dynamic. look, it's everything from the fed that was out there very vocal today and still hawkish, to interest rates that aren't going to change, even though cpi wednesday is probably going to be dovish. >> you named some of the biggen banks, any of the regionals look attractive they've been all over the place. any opportunity there ahead of hearing more of the details of what's going on below the surface? >> well, i like at some of the names, even a truist, who is now maybe at this point grown into money center bank.

but i own the kre and i do believe valuations got to a place where even though it's impossible to assess the plight, essentially the capital flight in the digital world we live in, valuations are pricing and recessionary corredit trends across the group >> steve, some people could say, maybe we are already in a recession -- >> i agree with that i think we could have already been in a recession. if you look at fact sets numbers on earnings estimates for q-2, they're looking for down 7% or so q-3, 0.8%, and then q-4, plus 8.2% that would be the recession pro probably already took place. if that happens, maybe it was masked by the energy outperformance last year i think anyone is so crowded on the bear side of the trade that maybe they missed the trade going forward? and if you look at, i think their prediction for the s&p is up 9% from here.

that would upset everyone's dance card, so to speak, on the portfolio side so, i think we are in for something we're not expecting, which is higher markets at the upper end of a range right now >> that's interesting. courtney, what do you make of everything you've seen in the last couple days and how the fed may be putting all of that into place, plus the number we get on inflation, knowing the market is 8 2% chance the fed does hike in july >> we got job numbers last week, so, you could take either side of the coin here, but i think we really need to see how the inflation numbers come in. if we continue to see inflation coming down, they're going to have to follow the data, and that's what the markets have been pricing in. but ultimately, you're still not going to see any sort of cut this year, likely. and that's what people need to get onboard with, because people have been rushing into all of your high valuation companies. when you look at it, the s&p 500 versus the equal weight s&p 500,

which is not as concentrated, trades at a 20% discount right now. and i think that's where you do want to take the idea of, there's plenty of areas in the stork market right now that can take advantage, even if we're in the higher rate environment, which we very well might be. >> guy, investors saying rates need to move up further, given stubborn inflation, looks like we're going to get another rate hike, no cut any time soon >> yeah, i'm with courtney on that mary daily, san francisco fed chair president, i guess, said, you know, the lag effect is longer than we thought, couple more hikes that's pretty hawkish stuff. in terms of the banks, i think they're important. i'd say tim makes a great point, valuations i start too look at it, should they be trading at historical norms or rachet it back? jpmorgan at 145 is probably closing on two times tangible book, maybe 1.5 times book

value. that's historically not ridiculous the stock has traded well, but the run up in banks into earnings, i don't know it looks like maybe a little too much too fast. i think the regional banks, and tim's made this point, as well, are interest, and in the absence of bad news, which we haven't had now for quite some time, they've start to lev state higher the problem, i think, there's bad news coming. >> and speaking of bad news, tim, citi, a 9% pull-back in s&p. >> i don't think that's that extraordinary of a call here, given the move we've had and it's been -- this has been the least liked market, we talk, i talk a lot about where sentiment and kind of positioning indicators are telling us, and they're pretty much near the bullish side of the ledger the reality is, most strategists had the end of the first quarter being a, you know, a point where stocks were really going to get killed and that the seasonal stuff that took over in the second quarter, some of it spurred on by what should have been a banking crisis and was,

in fact, a catalyst for the s&p. if you are looking at a forward multiple, look i think it's very difficult to pound the table on stocks here i think we are going to get a pullback you have a dynamic where valuations in the second quarter are going to show that companies, look, a lot of companies, not the ones we're talking about, in the banking sector have difficulty with pricing power. it's the case of disinflation coming back into the market. and yet there is still margin pressure from higher labor costs. so, i think there's higher interest rate costs. corporate america is going to struggle on the operating margin and i think that's something that's going to be more under the gun, but again, we know that sequentially, we're going to be down 4%, so, at some point, you have to say, where have we priced a lot of bad news in versus where stocks have taken us the last three weeks have been -- last week was down small, but it really wasn't. and megacap tech is still, you know, apple is just off all-time highs. hard to say equities haven't had

a huge run >> value getting bid very recently everyone talked about seven, eight stocks that have been leading -- it's been more than that but you're starting to see energy sort of tick off the trading range. health care tick up. so, maybe you're starting to see a little bit broadening out of that bullish case. not so sure if it lasts, but we're starting to see that >> a little bit broadening out from the seven stocks, guy, that everybody wants to pile into all the time what can we do to share the love >> yeah. well, look, carter is going to talk about energy in a second, i don't want to steal his thunder, but there has been a rotation. the stealth rally in some of the energy names, specific wlally i all services health care is a place where you want to be, and industrials have traded well. and airlines -- well, delta, specifically, breaking out so, there's clearly some rotation going on. of course, the problem is, the seven games we mention seemingly every day, most of them, facebook not withstanding, are pretty excessive given their

historical norms microsoft right now is trading close to 31 times next year's numbers, on a company that quite frankly still great growth, but growth that has been slowing over the last few quarters >> you guys teased it, let's go there. let's look a little deeper the s&p 500 energy sector is one of the worst performers so far this year, but the chart master sees the tide turning for commodities and the broader market let's bring in carter braxton both >> courtney, thank you there's so many things to consider when trying to determine if a real laggard is finally an opportunity but the really curious thing is, is it even a sector? we fwhoknow that the entire s&p0 sector, three stocks are half the weight of that 4%, right exxon, chevron talk of the sector independent of all the jobs it is responsible for, it is a very

small part of the market nonetheless, i think there's an opportunity and let's try to figure it out together the first of four charts, this is a ratio chart we're simply looking at a line that depicts the relative performance of the energy sector to the s&p 500 and we know, of course, that you have that massive ral wli coming off of the covid low and energy outperforms for two years, but where does that outperform stop, it fails to the penny to that down trend line. if we look at the same chart with the second set of lines, you'll see that the selloff leaves us essentially, this give-back of the past eight months, at the 1999-2000 relative low which is to say, with the exception of covid, when there were no cars driving, no planes moving, nothing was happen, we're at an all-time relative low not seen since the dot com peak and i think you get a bounce here, hence the arrow that you see. now, as to the sector itself,

absolute so, this is the xle, the sector itself, and it is an uptrend line we know that it, indeed, has bounced to the penny off that trend line repeatedly over and over and over. final chart, same chart, just putting in the downtrend line, the intermediate downtrend line in effect over the past six months we have converging trend lines here are we going to breakdown or move up and out? i'm in the latter camp i think one wants to be overweight energy. >> carter, what is your timeline on this trade? >> now >> now so, be overweight right now and -- >> so -- which is to say, i mean, when you're trying -- when you buy something, you think it's going to happen now does it have to happen today or tomorrow if i thought it was three months from now, i thowould hold off but i do think now >> had a strong day today. thank you so much.

guy? >> i agree with him. that stealth rally that we talked about, from 248 to 310, i think todayish, over the last month and a half or so, i think that's caught a lot of people offguard i think it continues, because you can make a very reasonable cogent case on valuation for all the components of it, specifically halliburton and slumber jay. aime i think wolf, on july 10th, downgraded exxonmobil to pure perform, which is fine it was the exact wrong time. i think exxon into earnings, who had a great quarter last quarter, is probably going to rally in earnings this quarter >> exxon was a leader today in the group. >> what is interesting, carter reminded us that the s&p, energy is 4.2% or 3% of the s&p, i've been saying, i think that's going higher so far, it hasn't. but guy's talking about services, gummer w they beat orr the last 17 quarters they have a balance sheet that's

as good as it's ever been. we have seeing significant drilling demand in some of these far flung places that at least at times during bull markets in the energy space, you actually have seen oil services names rally, so, i've been long this name for a long time i feel really good about the consistency of the earnings profile and the margin profile it's one of the few places where margins are improving. their costs are coming down. and i think you can own it it has moved, as guy said, it's been a 25% move from june 1, so, pick your spots here and, you know, maybe it's even some, you know, a more conservative guy than the earnings number, but you want to stay long. >> courtney, do you think you have to be careful when you're choosing these names, as we're kind of uncertain about what's going to happen in the economy when you're looking at a broader fundamental analysis for this group. >> well, i think that's why this group has been lower, and their valuations, the supply and demand constraints really justify they should be, because everybody is expecting this recession to happen and people are expecting demand to fall off a cliff. you are going to find people

rotating back into this. i love everything carter had to say. i think tim brought up some really great points here, but i think you want to be in energy right now. coming up, big names catching our eye why schwab and lyft shares are in the green, and how you should play that. but first, looking for a used car prepare to pay up. why prices are dropping, but not as fast as you may hope. our traders are kicking the tires on that one, when "fast money" returns ♪ ♪ the biggest ideas inspire new ones. 30 years ago, state street created an etf that inspired the world to invest differently. it still does. what can you do with spy? ♪ ♪

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welcome back to "fast money. used car prices with the largest drop since april 2020, but the pace may not be as fast as some has hoped for. those looking for a used car phil lebeau has more hi, phil >> hey, court. you know, when you look at these numbers, and show you what we saw in june according to cox automotive through the used vehicle index. they track the data every month. in je a decline of 4.2%. compared to june of last year, down more than 10% however, the retail inventory, it did come in a little bit.

it's a little tighter market in the used market. 45-day supply was 49-day supply in the month of may. when you look at new vehicles, this is the determining factor right now, in terms of what's happening in the used market and the pricing remains strong why? because it's still a relatively tight new market that said, when you look at general motors, ford, toyota, really all of the automakers, they have been gradually increasing their production and as they increase production, it gives people who are in the market a greater choice. and that's why we see the declines that we've seen on the used market. as for the auto dealer stocks, four of them today hit 52-week highs, and in the case of both auto nation and group one, i think they're at about all-time high they've had a heck of a year this year. remember, they do well, both in the new and the used side of the business, and they're benefits right now. that's why these stocks are

all -- not all of them, but almost all of them, at 52-week highs. bottom line is this, courtney. this is welcome news, because people wanted to see these prices come down, but i'm not sure we're going to see big declines like this as we go into the rest of the summer, in fact, the folks at cox think we're likely to see a more normal market when it comes to used vehicle pricings, so, it's going to stabilize here over the next several months, but certainly, for the month of june, it was welcome news >> and what's going on with profit margins for a used carver us a new car >> well, i mean, it comes down to how good you are in terms of what -- is selections you're making the profit margins are always going to be much better for the dealers on used cars that's just the way it is. they don't make much money on new vehicles the profit margins are clearly on the used side if you are as smart as some of the folks like at carmax the reason they had a great quarter is because they were really stocking up on those vehicles under $20,000 and those are hot right now. people are looking for that, especially in this interest rate environment, so -- if you've got

a good team and most of the dealership groups are good at this, some are better than others, you can really do well in this market >> thank you very much, phil courtney, what is your take right now? >> i think -- kind of same argument where everybody thought also home building was going to fall off a cliff, because everyone said, oh, interest rates are higher, nobody is going to buy a house, nobody is going to buy a car, but you're seeing the interest rate fatigue. inflation is going to be higher, interest rates are going to be higher, people aren't going to put off buying a home or car forever. but what you're seeing is, especially now there are more new cars out, people are going to the new cars and houses if you have to pay extra interest, you don't want to pay for an upgrade in the near future i think you're going to see a lot of demand here too many people needed new cars. you are starting to see that demand pull forward. that's likely going to continue. >> steve, what is the play here on the car space >> so -- when you look at the used car prices, the biggest

fact that effects an avis or hertz is their fleet pricing that goes into the profitability, or, i should say, the value of those two stocks. so, if those prices come in, then you want to be a seller of those two stocks rental car companies the problem is, what phil touched on late in that piece, interest rates so, if you can't afford to buy a new car based on the interest rate, that's why used car prices haven't come in as precipitous as people would like them to come in, because you can't -- you go to buy a car, it's double what you wanted to lease it for two years ago, a year and a half ago. so, that's not a market anymore. so, the used car market is still pretty fluid on that side of the equation i've been making bet on rivian, which is a different deal, but it really comes about with the supply chain issues freeing up so, if supply chain is open, these companies will do better >> tim, you say hmm? >> well, i tell you what, i think in other places -- i'm

long gm and they're not getting a lot of credit for their ev business, but they are getting some upgrades on their oem business, and that's interesting. getting into the retail side, look at o'reilly over the last six months, a stock that's run 49%, a stock that's actually growing margins, and they have some of the best distribution out there. the consumer, at least in the auto space right now, you mentioned housing, and i would also bring up airlines, because these have been -- what tend to be kind of early cycle cycles, coming through and coming through on the late side, so -- again, i think o'reilly is a name you can continue to stay with, margin share gains and a valuation that makes sense to me. there's a lot more "fast" cotom. here's what's coming up next. schwab brokers some gains. and lyft levels up both names in the green. so, should you be a buyer? the traders are digging into those trades next. plus, retail's last resort all eyes on amazon

as prime day gets ready to kick off. will the consumer make a dent? and where will their dollars get spent in you're watching "fast money," live from the nasdaq market site in times square. we're back right after this. - [soldier] take a look at this! - they've left us a gift. - [soldier] i think we misjudged them. - i love horses. (birds chirping) - [soldier] we should open the gate. - let's see what charlotte thinks. - [narrator] at crowdstrike, we monitor trillions of cyber events to detect threats and prevent breaches before they happen to keep your business from becoming history. we stop cyberattacks. we stop breaches. we stop a lot of bad things from happening. crowdstrike. protection that powers you.

welcome back to "fast money. an upgrade for charles schwab is our call of the day. upgrading the stock to market perform, as it seens the firm benefits from stabilization. analysts also saying the downward revisions to guidance may be behind us jmp setting a $73 price target that's 25% higher than today's

close. steve, what do you make of this one? >> so, here's the problem i have with this. i love schwab, i love -- i love what they do, i love the segment that they operate in, but the problem is, when you look at all of these stocks that were dragged down, when we had the mini crisis, or major crisis, however you want to look at it, they haven't bounced back as much as you would think they would bounce back. so, even the ones that were saved or the ones that you thought were going to be okay haven't really shown great performance. to me, what that means is, a, there's going to be a higher regulatory burden, we all knew that b, when you can transfer a fund from our ios device, whatever device you have, like that, that's scary for these groups of stocks so, the majors seem to be the only ones that you can set and forget and buy them. these are a little bit iffy to me, even if they're a great quality company. >> so, they haven't bounced back like you thought they might have, guy, do you think they should bounce back and therefore

agree with this call >> i loump schwab in with the regional banks march this year, schwab went from 73 down to the 52-week low, 45ish, maybe on the screws it has bounced, but not nearly commence rate with the broader market, number one i think, like i started the show, in absence of bad news for the regionals, schwab will do this revlevitation it doesn't mean their problems are over, the regional banks problems are over, but in the absence of bad news, on valuation alone, these stocks will continue to levitate. >> okay, stock was higher in the session today. meantime, lyft topping the tape today, surging 9% at the company's new cfo assumes the roll aaron brewer coming in and david richer took over as ceo in april lyft has struggled to keep up with uber this year. the stock's flat in 2023 compared to uber's 73% rally tim, lyft is in your lags trade. >> it sure is. and it's been lagging, i mean,

it's been, you know -- we've had so much fun with this. there's a picture of me they show every time, where i look particularly happy, which must have been the day i thought it was the smartest idea. it's down 8% on the year not been that bad. and i would argue this change is very important i think lyft's had a -- they've done a terrible job communicating to the market and i think the confidence in the management team is part of this underperformance the dynamics in terms of their core business really aren't that much different than uber and if you think about where they are and we talked about this dynamic in new york city last week, the places where the there is growth and this normalcy in this post-covid normalizing environment, they are seeing margin accretion. they are seeing drivers come back so, i think you can stay long here i think a change in management and a change in communication with the street means as much to this stock as fundamentals right now. i think there's been no confidence in the communication. >> courtney, do you think this could make a difference, new management, a new ceo,

relatively new, at least >> i think it can make a difference, but one of the bigger concerns i have right now with lyft is just the fact that they are in such competition, everyone puts them with uber, side-by-side and uber has a much more diversified revenue stream when you look at their business. and they just have a lot more cash on-hand they can really put a lot more into marketing, they can keep their prices better than lyft, and that's the problem. when you are on your phone, you can look at lyft versus uber and pick whichever is cheaper. when uber is able to have that pricing pressure, i don't know if liyft can compete with hat. well, coming up, amazon primed and ready what the two-day shopping event could mean for the retail space. and if consumers are ready to spend. more on that next. plus, teeing off at takeoff. how you can watch liv golf tournaments while waiting for your flight. grab your 9 iron, we're swinging in on that one when "fast money" returns. get your trades to go with the "fast money" podcast catch us any time, anywhere. follow today on your favorite

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welcome back to "fast money. stocks closing out in the green, snapping a three-day losing streak as investors await key inflation data later this week the industrial sector, that led the gains today, up nearly 1.5% and with a number of names in the group hitting 52-week highs. meanwhile, shoppers counting down to amazon's prime day event. deals will begin rolling out a 3:00 a.m. eastern time set your alarm but will retailers benefit from a rush of demand from the consumer we're joined now by simeon siegel, specializes in retail and e-commerce thank you for joining us just to start off, let's set the table for what consumers are expecting and who could benefit here on one hand, i could see consumer really clamoring for dis discounts. on the other hand, because we're living in this very high inflation environment, i could see consumers not wanting to

spend at all so, what's going to happen this year for prime day for spending for amazon and other competing retailers? >> dun dun outlining the next latest show out there. i think you're totally right the seesaw here is just this nonstop back and forth i think what you and i know, to set the table, the consumers will get deals whether that is good as a company, i'm a retail analyst, i'm also a consumer, i think that will be the question you have to ask. but i mean, listen, we can see, not only are you going to get the normal tech-related deals, but plenty of the companies you and i talk about, gap, victoria's secret, they are being profiled for prime deals so, i think we know they're going to come. i think to your point, the question is, will people spend and i can tell you, earnings in this group generally ended about a month ago, people are still spending you give them a reason to spend and they are so, i think that's the interesting dynamic that's

there, as well >> what do you make, though, of where we are in this world of promotions seems like for awhile, we were able to wean consumers off needing a discounted order to buy. but now, it seems like maybe they are creeping back in. you have this big event, obviously, that's now become annual with prime day, and shoppers sort of waiting to buy at this time what does that mean for margins going forward? >> you know, it's the topic near and dear to both of our hearts we talk about this a lot i think what the pandemic allowed for, there were a lot of those silver lining comments and one of the ones that was there is that after a decade-plus, since 2008, retailers gave us all of their pricing power in in three months, they got it back so, the question was going to be, who was going to hold onto that, even if that meant selling less who was going to realize that price elasticity, you can make more money if you focus on your price? and so, i think the problem is, it's much easier said than done and i get that, so, a lot of retailers jump into that promotional fray and so, you are absolutely

right. that hurts margins couple years ago, we saw the best gross margins we will probably ever see. and now the question is, people are trying to make sure they don't have too much. this past quarter, we started inventory get back in shape. so, i think what's happening now, the consumer is regaining their power which is happening not because they want to, not because of the consumer doing well, buzz they are suggesting they need to that's when you're going to see the real retail managements put to the test. that's when you're going to see, who can say, i built a healthy business, i have healthy brand eck wety, i'm not just going to chase the 60% off sale to drive another unit and it's hard to do, most will fall into that game, but i think you're absolutely right, the ones that want to protect their margins will say, let's get through this and let's do healthy promotions, not reactive ones >> it's courtney garcia, the other courtney, not to confuse you, but i'm curious, too, with the retailers, amazon is having

prime day, macy's is coming out, target is coming out, and how much is that, they have to keep up with the joneses? is this really them chasing a consumer that can't handle higher inflation, or just the fact they're trying to compete with their competitors here and having to make the same price cuts is it a problem with the consumer or just this snowball effect, once you have a promotion, everyone has to have a promotion? >> i think it's such a great point. i was just talking to my team about this historically on this day, we would look and see how many other companies made a reference to prime in their email and they tried to do it in a puny way so they weren't literally saying, here's a prime deal, but it was very clear and that number definitely feels a lot less a powerful. i think people are looking at this -- i think prime day stands for something else than it used to i don't know if it's more transactional, but i think that retailers right now, brands right now are looking at their business and saying, we are

walking into, we are in the summer period, we're about to hit back to school in a little bit. let's decide where we're going to chase and where we're not and i don't know that they feel as much at the whim of big events like prime day. i think that in the paes, it would have been, we need to price accordingly, we need to buy accordingly. i think right now, it feels at least, there's more a wholistic persp perspective. doesn't mean they don't participate. doesn't mean that those brands aren't going to run deals right now, but it doesn't feel as much of a sense of 0 urgency. it just doesn't seem to be as much of a catalyst that they are rolling behind i don't know if that says something about their approach or the perspective of the day in general. but i think what hopefully people are taking, what the companies are taking out, that right now, there is -- all of this should be wholistic there is never a scenario where no promotions should exist, but thinking about it tra jejicily

is important, opposed to being pulled along by a competitor's approach to discounts. >> we know that's easier said than done. simeon, thank you for joining us we'll check in with you again soon tim, you were looking at the names in retail that were strong today. ralph lauren, lowe's, much stronger than the tape >> it's been extraordinary i would put lowe's and home depot into a slightly different category, but i look at a ralph lauren, which is -- had a heroic run, and it's really been about the global brands, kind of elevation, and where they are actually raising margins, but more than anything, they are raising free cash flow the rerating in this company is something that is a result of the stronger getting stronger. there's really been a very efficient focus on inventory and some of the brands that are ahead in this are doing well if you look at some of the apparent retailers, if it's urban outfitters, a children's place, a couple of these have been on massive runs, because i think there's been significant short interest out there and the

retail sector, all this resilience we're talking about in the consumer has been a reason for some of these to really outperform over the last not six months but probably six weeks, and it think you have to be careful on a couple of those, because a lot of this is really just getting back to expectations that were slightly better than terrible so, again, ralph lauren is a name that i think you can stay with >> that is an interesting case study. they worked really hard on rebuilding that brand. >> did you just correct me i'm kidding. >> she -- >> i could be wrong. >> just kidding. it happens. coming up, a new deal for the saudi-backed golf tour, liv. the details behind the partnership and the thinking behind this plan we'll break that down, coming up next. plus, a surprising summer slowdown at disney world and we have the data to prove it more on that, when "fast money" returns.

welcome bark saudi-backed golf tour liv trying to grow exposure and tv footprint by signing a new deal that will bring its content and tournaments to reachtv reach and liv announced the deal last weekend, the first tournament aired over the weekend. it would seem an odd time for a

deal of this nature to get done, as the details of pga/saudi public investment fund partnership is still being ironed out here with me, reachtv founder and ceo. obviously, this is not the first sports partnership that you've signed why is sports so attractive for reachtv? >> i mean, thank you for having me, first off. you know, live sports is the thing that everybody wants to watch right now. if you look -- >> and news, of course >> of course of course. especially for travelers you are on -- when you're traveling, you're stressed out, you want to see something that entertains you, takes you away, and it kind of whisks you away and if you look at the top -- 90 of the top 100 broadcast shows this year, they were live sports so, when we see that, we look at -- we go where the puck is,

so, we focused on turning our network into a live sports network, premium entertainment and live business, so, that's what we're focused on. >> why go with liv it seems like a controversial move to dip into golf this way >> if you look at our audience, our audience is golf, tennis, country clubs, so, golf was always premium, and always a focus of our audience, so, we focus on what does our audience want to see? and liv golf is different than pga, because pga is individual, and liv is team. so, we looked at liv as really cool, interesting way of bringing team golf with great names. the names in there have 25 majors, so it was just exciting to bring those people to our audience and focus on, what can we do uniquely so, having the exclusive -- not exclusive on the entire thing, but having live on fridays was a perfect day, because when you go with the nfl, we have sundays

already locked in, having that friday live, having cnbc in the mornings, i mean, we're really bringing experience to the audience one that they want >> what happens to this deal if the merger does go through are you able to still keep this broadcast? >> of course i mean, the whole goal is to keep going we -- i have a lot of friends at pga, i work with them, i like the pga, i think they both can coexist. they are very different. as a golfer, it's amazing to see the team aspect of it. i played this weekend at their pro-am with bubba watson, by the way, awesome -- >> dropping names. >> it was amazing. i'm not good but it was amazing to see the team format. you are so used to seeing the individual format. i think they are both great, they are different experiences and the energy at a liv event is kind of like the waste management open for pga, it has that -- >> it's young, it's hot. >> but what happens if liv goes

away and looks more like pga >> i don't think liv is going anywhere i think the audience, who they are bringing, think about who they are bringing to it, it's younger, more energetic, they have djs at it it's bringing a different energy and it's going to bring a younger audience overall to golf and i think that's the win for both pga and liv >> so, how do you do that, on the cw, there's not the high viewership rates how are you going to do it differently? >> i'm not we're going to focus on what we do our audience is there. we have our audience for over 70 minutes. they want to be entertained. golf is -- we do surveys, we ask questions, golf is extremely important. tennis is important. so, we wanted to bring them the kind of live sports they want to see and we're focused on our audience what cw does, we can't control, but i think they're going to get better, too. i think people are gravitating toward that local audience once they know it's there, it's more about awareness once people know it's there and experience it, they'll be there.

>> why not go after the pga instead? >> pga is a friend, too. it's out there it wasn't one or the other i think both of them are great we started with team sports, we're going to keep expanding with team sports, and it was -- i like the uniqueness of having -- bringing something to our audience a little different. >> all right, very interesting thank you so much for being here what do y'all make of this team, what do you make of this deal >> reachtv, the nonexclusive part of it is someone like reach, who is in airports and kind of everywhere, they're adding something to the distribution to sports, so, for the nfl, for major league baseball, whoever, but in this case, for liv liv golf. full disclosure, guy and i have a streaming relationship with reachtv. this is a case where i think they have the ability to keep the customer kind of close to home and i think that's part of why the nonexclusive works for them and other leagues. >> guy >> air travel is now higher than

2019, which was historic levels. i think it's 4%, 5% higher and 90 airports, i think, what is it, 2,500 screens and 31 million monthly watchers i mean, this is a captive audience you have to keep -- to tim's point, we have a relationship with him, but you have to keep t them on the radar screen they have the con ttent. let's turn now to disney the entertainment giant falling today, despice ubs reiterating its buy rating on the stock. one concern, a quieter than usual holiday at disney's parks. according to thrill data, disney world saw its slowest fourth of july in ten years, while average wait times at magic kingdom dropped versus last year is this a cause for concern? steve, i was surprised when i heard about this data? >> yeah, it's odd. and we'd be remiss if we didn't at least touch on the fact that there's been a political debate between disney and the governor of florida, so, it's -- trace

the stock price, it's definitely reflective in the stock price, when that political debate started to happen. there's been a decent in the stock price. having said that, i own the stock for a long period of time. i thought that we were around the pandemic lows,

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i think you own wynn and they report second week of august >> maybe they're not going to disney world, they're going to ma kyou a. mike khouw has more on the action what are you seeing >> yeah, looking at draft kings this traded 2.4 times its average daily options volume today. calls outpacing puts three to one. those are trading throughout the day and considering the stock ended up on the highs of the day, these are actually profitable already, these traders believe the move can continue to week's end >> thank you, mike for more options today, be sure to tune into the full show friday, 5:30 p.m. eastern time tim, bullish there >> i think a lot about "oa," i'm going to think about that. and i'm long for draft kings i've been enjoying the renaissance. this has been a rationalization in the build model they are not cutting each

other's legs out anymore there's some profitability there. the addressable market, this has been the argument all along for online sports betting. the market continues to grow how profitable can they be they are starting to show that profitability. >> up 8% here today. coming up next, it's already time for your final trade. good luck. td ameritrade, this is anna. hi anna, this position is all over the place, help! hey professor, subscriptions are down but that's only an estimated 15% of their valuation. do you think the market is overreacting? how'd you know that? the company profile tool, in thinkorswim®. yes, i love you!! please ignore that. td ameritrade. award-winning customer service that has your back.

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it's time for the final trade. let's go around the horn tim? >> here's to ohio where i hear they're selling a lot of whirlpool appliances whirlpool getting back market share they lost during covid stay long this one >> oh -- courtney? >> jpmorgan. going into earnings, it's a name you want to own. a lot of the concerns leave them largely discounted here. >> steve >> trinseo, followed up friday guy likes to say, price is truth. i think it goes higher >> guy >> we learned that our page emily and you, courtney, will from the same -- what are the

chances? what -- >> centerville elks, elk pride never dies >> i felt that the minute i walked in today. >> right you wish i were part of it >> marathon oil. mro kind >> thank you very much and thank you for watching "fast money. "mad money" with jim cramer starts right now my mission is simple, to make you money i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica, i'm just trying to make a little money, my job is not just to entertain you, but to educate and teach. call me at 1-800-743-cnbc. wall street's endless confidence in the people's republic of china never seems to stop no