and the transports hitting a fresh 52-week high, joining the move higher we've seen >> industrials doing quite well, too, but yeah, cpi, going to be huge you know, the jobs numbers surprise a lot of people see what cpi does. >> "fast money" starts now right now on fast, shaking it off from industrials to housing names to high end retail why a host of stocks and sectors are suging off rising rates. we'll break down the head-scratching trend. plus, obesity overload investors have been fattening up on shares, but will new scrutiny of their weight loss drugs bring those stocks back to earth and later, streaming higher, thanks to shopping from your coach. an upgrade on one real estate stock, and the barbie effect i'm melissa lee, this is "fast money. on the desk tonight, tim se seymour, karen finerman, guy

adami, and katie stockton. we start off with the prime day palooza. it's currently under way prices may be down for shoppers, but shares are up for amazon investors. etsy, nordstrom, gap, kohl's, eco chewy all up what's interesting is that prices have gone up. >> as long as nothing breaks, and when i say breaks, it's typically the stock market, consumers will spend it's not to suggest everybody own stocks, but the market goes up every day, people feel better about things, i can go out there and spend regardless of whether or not i should be never underestimate the u.s. consumer's want to spend we talk about tjmaxx, i think karen brings it up, that stock's

made an all-time high late last week, earlier this week. continues to trade higher. the flip side of the coin is -- >> target. >> retailers that can't figure it out so, you have to -- you can't just sort of paint with a broad brush here you have to pick the right companies. >> is amazon the right kind of retailer for this day and age, karen? >> well, we -- we don't know what the real value of the retail business is, right? they spend so much money to build up that business and it seems like any time they want, they can take that spend down and we can see real operating margins as opposed to the really thin ones here but it's just so dominating, it's -- i mean, i'm sure they're going to come up with massive numbers. i don't know that it's so much what amazon does, what does it take away from everybody else? and so, you talk about a target, i think target is unfortunately not the beneficiary, and then with the consumer being a little bit strapped, you know, walmart's food business is so much better for walmart, so, target has been disappointing.

i think that higher -- the sort of higher margin goods they sell are not really what's working right now. >> it's not just what they take, but the pressure they put on the other retailers to put p those sa sales. >> maybe it's really the competition between them all that's maybe the most important thing. and if you think about where we're going to be for this year's prime day, some of the numbers i'm reading is that the promotional kind of discount percentages are going to be pre-covid level. they were holding the line in q-1 and obviously there was a huge inventory correction they had to go through. a lot of what's happened, and they're going to be aggressive and i think some more aggressive than others, so, it's fascinating, in fact, katie probably has a view just on the relative outperformance of what retail -- retail, we're going to talk about industrials and fedex next block and -- but retail's outperformed them all. >> it's been outstanding, especially from amazon, which had a very sort of distinct bullish reversal, and you talked about target, too, of course, that's a downtrend, so, we still want to as technicians always go

with the leaders, follow the momentum and it's obviously behind amazon, both in absolute and relative terms >> so, when you say it is behind amazon, that means there's not much left to this stock rise at this point >> no, meaning the momentum is behind it. so, it still has good momentum rebalance news seems to have impacted it, and the other megacaps, to some degree, short-term, but that should give us an opportunity to add exposure right around earnings >> right i mean, it's got a.i. -- >> yes >> you whispered that. hushed tones >> because we're -- we're talking about prime, but obviously it's a beneficiary of a lot of other trends out there, including the cloud services -- >> they know what i'm doing. especially you, guy. >> i don't do anything, it's easy for them. they've had it forever they were probably on the forefront of this. we had jim on the show month and a half, two months ago and he talked about stocks split up and i think tim has talked about this, as well. the breakup value of amazon here

is probably really interesting i'm not saying it's happening tomorrow, but this little stealth rally, more and more people say, maybe there's a chance that they spin out aws, maybe sum of the parts becomes an interesting story and by the way, maybe they have the tailwinds that katie just said >> i was talking to somebody from forester research this morning, and she said she believed that north american prime subscribers, that's basically saturated. so, at this point, what does amazon need to do, in your view, to move that needle on the retail side? >> i don't know, really, what they need to do. i think they are pretty sort of saturated, right i don't know how many subscribers there are. raise the price. there's probably some, you know, in eelasticity to raising the price of prime that would go right to the bottom line. to me, it's more the a.i. thing that's really moved amazon and aws -- i don't know how much is the value, we don't see it, but it's got to be most, if not more than all, and we'll see if cloud can reaccelerate, but it

actually has been slowing, and i think with a.i., there's a good chance it reaccelerates. >> i own amazon and walmart, i own amazon for aws i'm not saying that amazon's retail business is not something i'm interested in, and i do believe their ability to know what we're thinking and adjust very quickly makes them, you know, maybe most aggressive. but the one that's really pushing people on price is walmart and always has it's exciting that we've got their ex-ceo about to come on and talk to us, because if you look at the year over year growth in e-commerce, and this trend we've been talking about for five years and like so many of those trends that were accelerated during covid walmart's up 17.5% on their e-commerce the other ones aren't even close. you think about the investments walmart's made into their digital business, and those are things that are part of margin accretion story at walmwalmart. and part of why you can stay long this name >> walmart, too, i mean, especially compared to target,

right? there's a proper trend there, has good momentum, good relative strength, especially for consumer staple stock. >> is target showing any signs of life? >> you know, the indicators, there is a countertrend signal, and they have been time little in the past. implications are for a two-month countertrend move. >> if we can do a longer term chart of walmart to speak to this, we're up against levels we saw in the spring of 2022, this 158 level, i think it closed at 155 or so. momentum is here you get a close above that previous all-time high, at 22 times earnings, which sounds expensive, but it's probably not expensive in terms of what walmart's been this stock could actually accelerate into earnings, i think, in the middle of august or so. >> what i'm hearing from you guys basically is that prime day is nice, it's great, but not really going to move the needle in terms of your view on the stock. it's immaterial. >> yeah, kind of i mean, when you look, what is the margin of that, right? >> right >> and relative to the overall size of the company, yeah, it's

an eh. >> and everybody's -- sorry, everybody's piggy backed this is not amazon's day this is everybody's day. so, walmart's got their own sales, target's got their own sales -- >> best buy. >> target doesn't charge people on their loyalty program and so people are just kind of in i think, you know, this is going to be the best prime day since pre-covid, it's going to be up 3%, i don't think it moves the needle on amazon it's more about retail >> and if you are a value conscious shopper, as many people out there are, you are trained to look for these sales. you know prime day is coming up. if you are looking to buy your phone chargers and pillow protectors last week, you're going to wait for july 11th to 12th >> what -- >> pill locow protectors, guy >> what are you protecting your pillow from? >> do you drool at night >> how would i know? >> keep your pillow clean. you don't like clean pillows >> it 's clean >> i would hate to know what a dirty pillow -- >> you brought it up >> it's just an example of what

one might wait to buy. how much is pull forward, how much is robbing it from the past that $12 billion, would that have been -- a portion of that been made at other parts -- at other times, maybe at higher margin >> let me ask, let's say prime day's a bust do you think that would change the amazon story >> i don't >> it will tell us something possibly about back to school and about the holiday season so, i think we're watching this for different reasons and the consumer is doing -- is behaving differently now. we've heard this from all of them walmart's benefits on the merchandise mix change, and target's toughering. and so, i mean, i think that's really what it comes down to, but i can't get over the pillow protector concept here, guy. >> are you telling me -- look at your pillows tonight when you go home -- >> my wife -- >> take the pillow case off -- >> my wife is absolutely disgusted at times

you cut, scratch in the middle of the night -- >> this is going down a road i didn't anticipate. >> you've ruined it. >> eating dinner at home for more on amazon and likely challenges ahead for retail, let's bring in bill simon, former walmart ceo bill, great to see you what will you be looking for out of this prime day? what are you looking for in terms of clues on what that tells you about amazon or other retailers? >> yeah, i think what we got is a really nice, good old fashioned retail food fight like we hadn't seen before covid. we've got prime day, we've got walmart week, we got circle weeks, everybody's trying to, you know, deep discount and get the consumer to move the consumer knows, as you guys were just talking, that this is the time for deals and the discounts are quite deep i expect to see amazon do -- put up some real nice numbers. they're not going to miss, at least their top line, they've got the algorithm to make sure they get the sales out of it i think what we really need to look at are the margins and how they do coming out of this from a margin perspective

>> hear a lot of talk about downturns, bill, hanes brand, darden, you have the finger on the pulse here who is best positioned, the second half of the year, we see this much anticipated downturn in the economy >> you guys were just talking about it, walmart's mix really gives them -- that food business gives them the traffic and the trip and the opportunity to sell general merchandise products better than really anybody else, particularly target, so, i like walmart in the back half >> bill, it's karen, thanks for being on so, what do you think -- i know we can't break it out, but what do you think amazon's margins are for the retail side of their business >> yeah, you know, they don't tell you, that's the -- that's the interesting part, right? never really get to figure that out. you look at the earnings and you break it down, and globally, they're probably breaking even on the retail business, making all their money on aws and on advertising. and so, i'm not sure there is a splitup value. i think the whole thing only works together >> when you see this food fight

going on, bill, who are you most concerned about in terms of feeling the real pressure as amazon, you know, cuts their prices and they're forced to cut their prices, too, and see margins dwindle? >> well, i think the consumer is the big, you know, will be the biggest benefactor you know, right now, you guys were talking, target's struggling, they're trying to find some traction, and their choice is either lose the sale or lose the margin and keep the sale, and that will be what i'm looking for, to see how they handle that whole interaction. are they going to go deep, deep, deep and keep the customer or are they -- and sacrifice margin, or are they going to, you know, let the business go somewhere else >> bill, it's tim. take a step back and give us your thoughts on back to school and the promotional environment and who is going to be more aggressive and how does this bode for holidays? what's the forecast here >> yeah, i think back to school will be pretty good. relative to where we've seen it. it will be very aggressive in pricing.

last year, inventories were iffy, you know, they were -- oversupplied in certain areas and undersupplied in other areas. this is really the first year they've got the merchandise they want with the lead times that they needed them, and i expect that you're going to see everybody be aggressive, because they got to get through the merchandise, so -- i think the consumer will be the winner, you know, again, i think the pricing power of amazon and walmart probably trumps the, you know, the convenieconvenience, the sh experience of target >> how would you stack up walmart plus versus prime and whether or not prime is taking away from -- excuse me, walmart plus is taking away from prime subscribers? i think they're really two different plays. you know, the walmart plus is really an intense loyalty program with wall smart shoppern an attempt to bring in you this shoppers amazon prime started out as a shipping -- free shipping piece at $79 and has gone up 76% in

price, i think they're 139 bucks now for membership, and now, you know, they justify that with prime video, which, by the way, half the time, you have to pay for the video anyway, so, i don't quite get it, but i think they're different plays. i think amazon prime is this, you know, all encompass ing, you know, self-contained universe, and walmart plus is really targeting walmart and retail shoppers >> all right, bill, always great to get your take thank you. >> you bet >> bill simon. katie stockton, which chart looks the best in the retail world? >> of those, i would say amazon's probably the winner, because it has that megacap benefit of having turned around and exhibited very strong momentum and relative strength, and we're always looking for those relative outperformers what we've noticed in this market environment that we're seeing a lot of basing phases, and when those are completed, we tend to see upside follow through, so, that's the kind of

setup that i'm interested in supplementing the longer term uptrends with. >> longer the base -- >> it's funny you mention that, because -- >> we were talking about that on the call >> talking about the parthenon. >> that's why she's on the -- we wouldn't invite non-parthenon people to the show >> home depot has a similar setup. bearish to bullish reversal pattern. home depot now at a market multiple which is cheap for them and i think they report in the middle of august that chart looks really good >> costco had a breakout, too. >> these are long-term formations that are being resolved to the upside and that's what's different now than in the first half >> we have a market flash on coty, and kim kardashian >> oh. >> bertha? >> melissa, kim dkardashian

looking to buy back the 20% stake coty acquired in her beauty firm three years ago. that, according to "the wall street journal" citing unnamed sources. at the time, the business then known as k holdings, was worth $1 billion kardashian wants to expand the beauty offering. coty invested in kardashian's sister's line, kylie jenner's cosmetics firm how would she pay for this well, kim k last summer also happened to launch a private equity business, skky, so, that's likely where the fund-raising is going to go first. melissa? >> a lot of ks bertha, thank you, bertha coombs karen, what do you make of this thing? >> it's interesting. they do have a lot of debt it's probably good for coty to

get some cash. i don't know how integral the business was to the coty story you hope they're not selling -- >> weakness out of weakness. >> right, or -- yes, the crown jewel or something like that, but i'm kind of impressed with kim kardashian, who is really building a, seems like a -- her own brand, obviously, is gigantic, but a private equity business that i think, i mean, a lot of people want to work there. it's interesting >> we'll refrain from making, you know, rounding bottom jokes, because why we would do that >> i've never been part of this. >> karen is -- look at her trade into ulta at the end of may. look at the bounce-back in ulta. this, i think, i think, might create a little tailwind for ulta, as well. a couple industrial stocks hitting new 52-week highs. so, do they have more room to run? ate layer, katie has a

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welcome back to "fast money. huge slate of industrial names hitting nehighs today. fedex, ge, rock well among the high flyers. the sector's really broken out, up 13% since the start of june is this a sign that the market rally is broadening out? we've been sort of flagging this for awhile tim, you are excited about fedex and the lot. >> i think it's interesting, since we saw the relative underperformance, or the end of the qs and the semis outperforming the s&p right around june 1st. you've actually seen, we talked about retail, it's done the best, but you've seen the xli up 6.5% against the s&p, the iyt, the transports up 8.5% and to me, look, we had fedex numbers recently it's a case, you talk about a ge, you talk about a fedex, people, investors needed to see major changes before they came around i think some of it is just the tailwind from the entire sector. some of it is prices coming

down, supply chain easing up and valuations, i i mean, we're at this place where you're rotating fedex is a story that i think continues to be a bottom up story of improvement and one that i'm having trouble at some point thinking about their macro, i don't think it's great. >> a lot of these defense companies have become sort of indu industrials, we talk about rtx, look at the pattern there, katie, you've seen this recently they report, i think, next week on the 25th, but this stock continues to bang up against its all-time high, trading less than a market multiple, and they have a pretty interesting mix so, i think -- and they have great commercials, have you seen those commercials with the jets flying >> can imitate it? >> i get motion sickness but they're very good. but it's interesting here. >> how do the charts look, katie? >> good. in fact, we have an etf and we just added the industrial sector, so, that's to leverage the momentum, to leverage the new-found relative strength. and the xli has new all-time

highs. and with that breakout, you see upside followthrough, at least in this environment we are there's nothing bearish about new highs. as hard as it is to buy into those, it is often the right thing to do. we are getting more questions from clients about the industrial names, so, ge, boeing, both today i got questions on, so, there's a renewed interest and it feels substantial to me. >> so, united rentals is my main industrial play. since that bottom that tim talked about, where tech was everything, stock was $325, it's now $457 nothing has happened in the underlying company of any great consequence, just, you can see how out of favor it was, now to your point, it's very in favor, it's getting a little bit away still from all-time high, but nothing's really changed but the multiple is still cheap. the story's still there. in infrastructure, reshoring. bullish. >> there's a lot more "fast money" to come here's what's coming up next pharma flop.

stocks taking a hit on concerns weight loss drug users may not be sticking around as long as hoped. so, will the prescription run out on this trade? the details ahead. plus, sun valley shining bright media and tech execs coming together to discuss all things entertainment. and we're honing in on the digital ad space, next you're watching "fast money," live from the nasdaq market site in times square. we're back right after this.

welcome back to "fast money. weight loss drug makers lilly and novo nordisk falling

the research from prime they are putics found that annual health care costs spiked 60%. karen, you flagged the moves lower, particularly in lilly today. >> yeah, both. that and novo nordisk. we talked about it on the call it was also this issue about whether or not lower dose applications are available, which seems kind of odd to me, versus if higher dose is available. that would -- you know, we talk about whether a sale is denied or delayed i would think that would really be a delay, not a deny but i had heard different -- i mean, i'm sure prime therapeutics, they do, it's a real business, so, that is interesting, because part of the bull story is, you are going to be on this for life. >> right >> and a third of patients are on it for a year or less, that is kind of a big difference. we'll have to see how this plays out a little bit lilly, i've sort of missed the last, i don't know how many points, maybe i'll get a chance

to buy it cheaper, if there's a little more, i don't know, negative publicity around this >> it's -- a year is still a long time to be on it, however many months, given the cost. >> yes >> expectations about how big is this -- >> addressable market. if other side of that is, if it's only a year and the broader health benefits, they're not just that come from weight loss, and we've talked about that. it maybe means that there's a bigger addressable market for this stuff, so that you might have someone that's not necessarily obese or even that overweight, but doing a little bit. i think, you know, when you lookal lilly and you look at the multiple, i just get back to that on a trailing basis, why would we care about a trailing multiple, but it gives you perspective on what this company, how far it's come and it's trading 70 times trailing and so, the presumption here is that it's a brave new world for this company, and it clearly is, they're in the two hottest parts of the market, but that is -- a lot of that is momentum and still a lot of unknown >> katie, you've been watching

bio tech >> i have. so, the pharma, of course, have been under pressure, because of the risk off, you know, sort of nature of the stocks typically, so, that hasn't helped the likes of lilly, but now we're finally starting to see lines of life in bio tech this is a brand new development. they looked lower just very recently, but just yesterday, they had one of their best days since april and may. if we look at xbi, an etf in the space, it has that kind of shape of a basing phase with a higher low, it doesn't yet have a breakout, but we have some short-term indications there that are widespread, and with just that one upday, makes the charts feel better, so, i'd be bracing for some breakouts there, as positive catalyst. >> amgen's had a significant selloff. we saw the selloff in eli lilly in september, but you don't run too far. if this was the only drug they had, there's a concern obviously that's not the situation. valuation is a concern, so, it's sell first, ask questions later,

but amgen, if we can throw up chart real quick, that's had a significant drop, down to levels that's theoretically should be support into their earnings release in early august. so, to katie's point about bio tech, if you want to get granular, i think amgen is cool here. coming up, joey will vin will join us for an interview. what he says is in store for the digital ad market. plus, overruled. a major update in the microsoft/activision saga. what the decision means for that deal, when "fast money" returns. get your trades to go with the "fast money" podcast catch us any time, anywhere. follow today on your favorite podcasting app we're back right after this. i'm so glad we did this. i'm so glad we did this. i'm so glad we did this. i'm so... ...glad we did this.

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welcome back to "fast money. stocks closing near sessions high as investors await the cpi report the dow jumping 300 points the s&p and nasdaq up half a percent. shares of boeing jumping the plane maker handing over 60 aircraft and wracking up hundreds of new orders with air india. that stock is up 15% this year and shares of roku and shopify going higher roku customers will be able to

buy directly from their tvs from shopify stores. let's go to julia boorstin now sitting down with joey levin. >> thank you so much, melissa. joey, thank you for joining us kicking off the sun valley conference with this interview we really appreciate it. >> my wpleasure >> we know that a.i. is going to be a huge focus. we saw sam altman coming in. there's going to be panels your chair, has taken out agait a.i., saying it is bad for publishers talk to us about your perspective on a.i. and what it means for your business. >> yeah, there's lots of great things that are going to happen with a.i one of them is not a positive impact on journalism, at least now today, the way they're presenting information when you look at these interfaces, search was originally designed to find the best of the internet, and these

llms or gai are designed to steal the best of the internet they have to make the ui work in a way that rewards content creators, rewards journalism, and rewards people who exist on the open internet. >> there's been some talk about the potential to be part of a coalition of publishers to fight this impact of a.i. and try to set ground rules what are you working on right now? >> we're talking to everybody, as you'd imagine, and a lot of people share the same thoughts and same concerns, and trying to figure out the best bath forward. i mean, wrangling a big group of people together on common goals is always challenging, and -- but i do think people are motivated to make sure that journalism survives. >> what kind of regulation would you like to see? >> i think the -- there needs to be a framework, as there has been in other contexts, for

rewarding content, and making sure there's an incentive system that continues to allow people who create content, a copyright system, that needs some updates and that needs a system of payment that works for everybody. >> beyond the dot dash meredith business, this is a broad conglomerate you have an investment in mgm, not angie's list, it's just called angie how do you see a.i. as a tool to improve those businesses >> yeah, the ability to find information, and in particular, like the one right answer, is, i think, very, very useful in these stools the issue is when there isn't one right answer and when there's many answers and you want many perspectives and you don't want to sort of singular, monolithic response, you want a host of responses with -- that reflect tastes, demographics, reflect different desires of different users, and that is

what we need to see out of journalism on the other businesses, helping to get to the one right answer when there is one right answer, i think is really helpful. like helping customer service, or helping engineers find the right piece of code or things like that is really helpful. >> another timely topic here, amazon prime day happening now, and you are a big partner of amazon what's your outlook for spending this amazon prime day and what is your sense of consumer spending in general right now? >> consumer spending still looks very good from what we can see and we're really optimistic about prime day. we're partnered with amazon and we drive just generally a lot of commerce i think there's over a billion dollars of commerce that close directly through our platform and that part of the business has been very strong in terms of consumer spending and everywhere that we can see consumer spending seems to be pretty healthy right now. >> consumer spending is healthy.

what about the advertising market we're still hearing about weakness, what are you seeing at your propertproperties >> you'd think that would pair with a good ad market, but the ad market is still weak. i would say, weak relative to recent history, but stable, meaning it doesn't seem to be getting worse. whoa who knows, but right now, it's sort of what our team has referred to as stable weakness seems to be the tune >> stable weakness we'll remember that one. another topic that is front of mind, because you've spoken out against google, is the actions that google and meta are taking in canada, and the decision to block links from being shared, because of canadian regulations about compensating publishers. what is your take on those moves from these tech behemoths? and what do you think that means going forward as the way they're going to be handling the sharing of content >> i really hope they can work it out i think it's a cowardly move to pull the content off the

platforms. i have to imagine there's a system that -- these companies, google and meta, are fantastic companies, they're incredibly well-run, strong, powerful companies, and they ought to be able to figure out a way for that to work for all constituents i would hope so. i think pulling their content would be an unfortunate and sort of cowardly outcome in that. >> melissa, you want to jump in here >> yeah, joey, going back to the health of the overall ad market, how quickly would you see advertisers turn the dial down or turn off the switch when it comes to buying advertising? i mean, if the economy turns quickly and we see the long and lagged effects of the fed tigh tightening, you know, quickly, will we see that in results very quickly? >> it can happen very quickly. i mean, when we look to last year, it was around this time, late q-2, that sort of people stopped spending, advertisers stopped spending very quickly, and that can -- yes is the short

answer, it can happen quickly, but we don't see that happening, but anything's possible. >> we're going to have to leave it there, we'll let you get back to the conference. joey, thank you for joining us today to talk ad spending, consumer spending, amazon prime and so much more melissa, back to you >> y you julia, joey, thank you. what do we think of the digital ad market? >> i'm sorry, quickly, i mean, look at this stock first of all, caleb silver, they own, i think, i'm pretty sure -- >> ic owns it's cheap here. and this stock has gotten crushed, but now it has this, sort of again, we talk about rounding bottoms and bearish to bullish four mrmations if they can integrate these brands better, this stock is just too cheap at current levels >> how does that chart look to you? >> it's surprising to me it's cheap, because you have this very big upmove and fresh breakout, sort of a higher high, higher low setup, so -- it's quite attractive and it does follow a turn around, so, it's

fitting in with that theme >> sometimes a holding company or a con gglomerate trades at a discount, and that's kind of what's going on here people don't know what to do with some of the pieces. dot dash is growing pretty quickly and there's a view there's economies of scale here, so, on valuation, there's no question, if you look at multiple, it's hard to find. ahead on "fast," looking for some names to bounce higher this summer grab your pencil and paper, because we have a breakout list coming your way. but first, check out shares of activision/blazeizzard why is this megar name surging higher we have some answers next.

welcome back to "fast money. some major deal news today a federal judge in san francisco denied the ftc's bid to stop microsoft's $68.7 billion acquisition of activision/blizzard. the deal has to clear hurdles in the uk before it can actually go through. karen, you are watching this does it matter to microsoft? >> ah -- which part, does the deal matter? >> at this point, microsoft is all juiced on a.i. and it's not necessarily about gaming or selling consoles or anything --

i mean, it's an important part of the business, but it's not -- >> it's not moving the story in the short-term, but you know, thinking about -- this could be an important part of their business one day, the a.i. magic won't be there anymore, and so, to continue develop parts of their business that they can this makes sense i think the broader implication is, the ftc, or -- >> not so much >> has swung so far -- >> yeah. >> and this is really kind of a slap in the face, we've had a couple, there was the time warner deal, to say, you know what you just are kind of out of control, and so, for all of the big tech companies, the idea of doing a merger like this, i mean, they tested it, i'm surprised they're going to win, which seems like they are, they'll cut a deal with the uk maybe deals are back on the table for them >> yeah. which opens the gates to what potentially? >> well, tim's probably going to say the same thing electronic arts is on the -- >> it's in the game. >> it is >> and i don't think it's all that expensive, given its

history and given where some of the valuation, so, electronic arts, ea, i believe is still the similar poll, i think that could trade higher from here, as well. >> i agree in fact, ea's been dead money and lost money for five years, and the valuation keeps kind of getting better, but the growth hasn't been there, at times, we thought this was the answer within the media space, because the interactivity of what's going on, except for these media companies can't afford it. that's the part of this. this -- it's a microsoft or amazon or a megacap tech company that could swoll low this up in a second, than is still something, but it's not going to be traditional media >> and now maybe it's open, so, aredly -- >> google or whoever >> any holdings that you have you would like to see make an acquisition, like a meta or an apple? >> yeah, right meta, um -- i think i mean, what was the deal they just had blocked, gify, a small deal, a tiny deal, but you know, there's going to be a land grab for a.i. -- >> yes >> products.

and i think that's going to be where they're going to look. one trader won big in activision's options today mike khouw has the action there. mike >> yeah, the merger arms are active in the options of activision and they have been over the course of the last month or so, but it did trade more than seven times it oovrj daily volume today, the third busiest stock overall. and the trade that really stuck out to me was a purchase of 2,000 of the 85-90 call spreads that expire this week. they paid $1.20 for those. they did so ten minutes before the news hit the tape. so, this thing was $600,000 to the good in just an hour after the trader purchased it. and to guy's point, i want to say, electronic arts saw more than three times its average daily call volume. some options traders agree with him on that one. >> you said ten minutes before the news hit the tape, mike? >> yes >> seems kind of suspicious. >> well, you know, david faber was saying that, you know, they might expect a court ruling this week he didn't expect it today, but said wednesday or thursday this trade was a bet that paid 3

to 1 if they announced in their favor, so, it could just be lucky timing it could be. >> could be. mike, thank you. mike khouw for more options action, tune into the full show, friday, 5:30 p.m. eastern time. coming up, the -- with the word stock in her name, we couldn't let katie stockton leave without giving us a few stock picks. she's got a list of names that could bounce higher. stick around f tt miorhacong up after the break.

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welcome back to "fast money. stocks staging a big run this year, but there are still lots of names more than 50% off their all-time highs and katie stockton is looking at stocks that are breaking out let's start off with coin bbase still 70% off the high it made in 2021. what do you see here >> and that is important, because this advance comes after what was a pretty prolonged trading range. and if you look ate, y it, you' heard of a head and shoulders formation. this has an inverse head and shoulders formation, and a breakout above the neck line

so, to me, that's very promising. we're seeing better action, as you know from the gcr crypto-currency market bitcoin has resistance of just shy of 30,000. if that can get through, that can add extra value to the breakout >> up next, zillow piper sandler upgrading the stock to overweight today, citing a more favorable setup for the housing trade. shares are 75% all their all-time high made in february 2021. think zillow is good representation of the high growth arena right now a lot of these look very similar. so, it seems to be more of a topdown move than anything else, but still being a great way to play it. it bottomed in 2022, and it's just been kind of stair-stepping higher off of that low very gradual uptrend, but a gradual uptraenend can be sustainable. >> and mshares of mattel are up. tim is very excited about the

movie. still, the stock price is less than what it was a decade ago. >> this is a newer breakout and has the shape of a double bottom pattern. you have a successful support, followed by around momentum. it seems to be around the movie. looks like a real breakout to me >> you don't own mattel -- >> i own all three of these companies. >> yo so you're happy to hear ts >> zillow's had a tough one. coinbase, i'm under water. mattel, i'm perpetually under water. barbie is the savior, and digital presence, you know -- this company has yet to really transition into the modern land of a digital presence, and really going with where their intellectual property is the new management has promised a lot. maub we're getting it here >> i thought of you when i heard about the zillow upgrade >> yes zillow, which was the z in my zombie from last year, which -- >> emphasis on zombie. >> which i still own, and i owned it last year, where it was

bottoming out. i love the zillow story. we all know about the history of their disastrous foray into buying homes, and what a terrible use of capital it was and good for them getting out. now it's an asset light business and we're seeing a lot of sort of, i don't know, i think some floor in home building, obviously, they're related to home sales, not necessarily new home sales, but they also have a nice rental business i think they've done a nice job. >> tim has the rugged looks of, like, a g.i. joe, but then the steely blue eyes of, like, a ken. he's some -- >> i don't know what we're doing here, but -- >> perfect sense being honest >> very kind >> what did we talk about? let's see if you're in my head let's just zen it real quick robin hood, you're real quick. we talked about it beginning of june, this stock starting to look interesting, think mizuho is winning to coinbase robin hood's at 12 bucks today and they report earnings in a couple weeks this is one with the momentum.

>> is that a breakout, katie, in your view? >> i can't picture the chart, so -- >> we have it up, but -- >> i wish i had my glasses on. >> a double bottom >> looks like a breakout to me >> going back to how you picked all these stocks, it goes back to the notion, technical analysis, that you want to see a long base. what is the expression >> the longer the base, the higher in outer space. >> version of that and it's true. it gives it a chance to undergo accumulation, so, typically, when they move sideways, you'll start to see higher lows form, and that's your accumulation it sets it up, when sentiment does shift, like it has recently that's where you get the breakout >> all right >> well, i was going to say, louise is one of the greatest. a legend and in terms of technical trading, a woman on wall street, a pioneer, and good for her. >> yeah. >> absolutely. >> i know she's watching

>> she is. >> she might be-- an hour ago, you said people eating dinner? that's louise. >> why would you say that? >> i know she's having dinner, at an ihop or something. >> i'm sure that's where she is. up next, final trades. you got this. let's go. gobble gobble. i've seen bigger legs on a turkey! rude. who are you? i'm an investor in a fund that helps advance innovative sports tech like this smart fitness mirror. i'm also mr. leg day...1989!

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it's time for the final trade. tim? >> great having katie here today. >> yes >> and talking charts. the chart on boeing is interesting, because for awhile, it was really breaking out, but more importantly, the cash flow is starting to break out and the airline industry should be a tell on what's going on with boeing's business. >> karen >> yeah, so, last time i was on, my final trade was jpmorgan, going into banks, also in the same space, morgan stanley >> katie stockton? >> i have to say microsoft, we saw apple break out to new all-time high. it feels like microsoft wants to follow its lead and go to new highs on the back burning. >> by the way, great to have you here >> great to be here. >> guy >> shoutout to kim kardashian. >> huge fan of the show. >> more so we've mentioned her name med fans have not had a lot to cheer about. last night, the koala bear really let them down >> at least our guy was in the

game and playing and not on the reserve list >> but maybe he might -- doesn't really matter, he was eliminated quickly. not a lot of baseball being playing in flushing these days but we mentioned bio tech earlier, amgen wants to turn >> just get off the where it's . >> "mad money" starts now. my mission is simple -- to make you money i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people make friends. i'm just trying to make you some money. my job isn't just to entertain but to put it in context, so call me at 1-800-743-cnbc. or tweet me @jimcramer. we take calls on the show. nobody else takes calls. i like it. when the