the biggest tour in the world ever, taylor swift, $1 billion. who else is touring? foo fighters, beyonce, ed sheeran, live nation is how you get paid on that. >> i will see you at the closing bell. the exchange is now. >> i have not been to any of those shows. >> there are two more potential customers. here is what ahead this hour. headwinds hitting consumers. it is not just student loans. she also says a rate hike in november is still very much in play. less market haney pins it to win it. they will join us to make his case. one stop that could be a winner

from the new "barbie" movie. it is not mattel or cinemark. the name and the reason why is just ahead. first alert, start with today's markets, i will say it, they look pretty familiar. >> they look familiar. another high for the year, as always. across the screen, it was not like that all day. but we were marginally lower at one point. to kelly's overall picture here, it has been decently higher. and the momentum has been slowly to the upside for quite some time now. the s&p 500, so we keep going more and more about the 4500 mark. we are up about 20 points. one half of 1%. 66 points, about one half of 1% as well. 14,000 in the last trade there. you want to keep an eye and what is happening with the dow jones transportation index.

this particular doubt transport come up 2% right now. more importantly, this is a high going all the way back toward april of next year. it might lend yourself to some talk about whether this market has legs. we will see if that pans out. one place to watch the second best referring sectors of our today in the entire s&p 500 is the financial. it was a mixed earnings report for pnc, by the way. the ny mellon up 4%. and charles schwab up for a half percent. all of these earnings stories, bank of america, morgan stanley, record wealth

management, pnc financial, milling, and charles schwab. by the way, kelly, this is interesting. deposit actually felt sequentially quarter after quarter and were down 31% over the same time last year. but management at schwab's think they could be on target for potential growth the end of this year. by the way, kelly, charles schwab is far and away the best performer in the s&p today. >> 12% pops. huge move today. meanwhile, sales moves were bumpier than expected in june, still positive. homebuilders confidence did decline for the seventh month. focus on the consumer. the trifecta of headwinds still might not be enough to prevent rate hikes. let's bring in the chief economist, along with her very own reporter. welcome into both of you. diane, kick things off. we have heard a lot about student loans coming due and

that kind of -- i like how the journal put it the other day. a 5% pay cut for a lot of workers. but what do you see is the real risk out there? >> well, there are a lot of risks, unfortunately. the good news is the resilience of the economy and labor market. that is by far the most positive news. we are seeing headwinds start to pick up, in terms of everything from student loans coming due, which we will start tuesday in august, i am sorry, in october. but also, a tightening in credit conditions. we are seeing people now turned down much more readily for everything from car loans, credit card loans, mortgage refinancing. i'm not sure who is doing mortgage refinancing right now or who is doing it, given the rates we have. but that said rates are at the highest rejection rate that we have seen since 2013, when the data started. that does not give us a good sense of whether or not, you know, this is really, really worrisome, or

just a little worrisome. but i do think it s headwinds in terms of growth going into the second half of this year. >> not to use market terminology, but are you bullish or bearish? it has been more resilient than expected. what do you think is going on here? >> i am cautiously optimistic. a softer landing than i thought possible, but it has never happened. a lot has been humbling about this post-pandemic economy. a more optimistic about getting a soft landing. but that said, i think it is important to remember there are some kinds of inflation that we will see later this fall that i do think the fed is going to be worried about. could we ignite some cooling embers? i will not completely take november off the table, i hope they will be done in july, but i think the jury is still out on november. the defendant thinks they will have to raise rates again,

given what could be a re acceleration toward the end of the year. >> you know, retail sales, i do not know if it is worth spending any time on. we all know about the cardboard box recession. josh brown was just talking unlike nation about this. i do not know. how telling is the goose egg for retail sales? >> i was at one of those lice nation concert over the weekend in san francisco. let me tell you, there were 50 or 60,000 fans out there who did not see a recession. they saw a lot of revenues is what they saw. they were buying hotdogs, beers, all kinds of things. it was a little crazy. but here is the thing. i would acknowledge diane's headwinds, but i would also point out that, you know, planes land all the time into headwinds. it does not stop them from landing. sailboats go into headwinds. it depends how you two are the mass, so to speak.

what i would point out, i think diane would acknowledge this, another aspect of what is going on is that real earnings are positive at this point. one of the biggest bumps in real weekly earnings that we have had in a while. so, against those headwinds, which i acknowledge, they are real. especially the one about social security payouts running out for student loans, all of those are true. but there are offsets to those headwinds. there is an engine out there that has proven to be resilient. i have been in the no recession can for a while, just as well as a monitor, kelly, you know, all they can do at this point is to push ahead their forecast for when the recession begins. and how strong growth is in the second quarter is both objective and subjective. it is subjectively week, but it is subjectively strong relative to recession that had been planned. so i am seeing a forecast of 1/2 to 2 1/2%. but guess what? it is on the right side of the zero line and have a whole number in front of it.

and that is women it -- way better than many expected. >> dan, you are also keeping an eye on the strikes. why is that? >> there are a huge number of strikes. there is potential strikes and then the sag strike the sag strike does not affect as many people who are covered by the sag contract. but it does include a lot of spillover effects in hollywood. 157,000 people at work and will be in production industries directly, and another is the indirect spillovers as well. we will not see the effects of that unless it last for a really long time. and we will not begin to see it until after the first full week in august, which is the week of the survey week for employment data, which is right before the fed meets in september. i think it is very hard for the fed, given the kind of noise we

will see. some of those things, to be in the level of thinking about raising rates any further. i also think the fed want to get more news on the cooling inflation. i think july will come in another good number on inflation. i worry about the end of the year. we are starting to see some reversal in the medical care clause. that was a major driver of inflation in the 1990s and so many decades, as a matter of fact. that picking up again could be something that the fed, especially in the service sector outside of shelter, that is something i would be very concerned about again. >> is this because of nickel ball again? are you a pickle baller? >> i'm not. probably the only one on the planet. i still run every single day. i run 40 miles a week. maybe i just do not have -- >> do you really? >> yes, i do. that is how i got through cancer. >> let me tell you, every day i wake up and think my life is hard, and i think, you know, diane has suffered a lot more than i do. >> you have children.

you have more to juggle on your plate than i do. but the economy, you know, i am more optimistic than i was. i absolutely lean into that. and i would be glad and happy, absolutely, to be wrong on the bumpy parts of the soft landing. i still think there are some bumpy parts of the soft landing, but you are right. you can still land a plane could i have been on some of them that were not very pleasant. >> kelly, there were a couple things in this report, the retail report that made me a little concerned. i'm not really sure what to make of them peered for example, gas sales went on for people that they would go up. carson went down, people thought they would go up. i wonder if maybe those comeback in the second quarter, i'm not sure we are getting the truest read on what is happening. i think the general idea is the consumer has yet to give it up.

if diane is right, by the way, if the only reason i am right is because i have had the luxury of listening to diane's analysis over many decades and learning from that. but the key thing here is that as inflation comes down, earnings power gets restored. we will not go back to the price levels we had before, and people may never be happy, but we have them for a long time. i do not think we are to rolling back the current price, that is not an objective. it is perhaps a discussion for another day. but the key here is that as inflation goes down and wage rates state relatively robust with gains, that means people's earning power will be restored. the extent to which that is an offset to the headwinds that diane laid out, that really is the question for an the economy in the months ahead. >> quickly, diane? >> yes. i just wanted to add to that. the sustainability of wage hikes are dependent on productivity growth. we have not had a lot of productivity growth.

although, we had less churn in the labor market today than we did. and more people staying in two jobs. i could have boosted it a little bit. and that might be one of the arguments in favor of that, steve. i certainly lean into that. >> diane, i have been on this train for a little while. i think a big productivity boost is hard. it is hard to have people be productive when they all join like they did, something like 2 million new workers in the workforce here. they will get trained up and they will be productive, because that is what the american worker does. >> and then on that, we can agree. >> thank you both very much for your time today, as always. we really appreciate it. my next guess is sticking with this rally, but he believes the mega cap outperformance we have seen is not sustainable over the rest of the market. joining me now is david capp,

the major asset adviser. it is good to see you again. welcome. you know, i'm all for the rotation, it feels like a natural part of rallying out. but i worry if $7 trillion in market cap, what does that really mean for the whole index? >> basically, you may 31st, you have people doing spectacularly, the market was flat. since that time, since june 1st, the broad market has rallied with the magnificent seven to the equally weighted s&p 500. it is ahead of the s&p 500 over the last month and half. we think that could continue. you could have a mega cap, the magnificent 72 good to as great as they have. but a lot in the market right now is still attractively priced. there are a lot of things out there with 12 or 13 times earnings. the season has started out a little better than expected.

we think there is a lot more left over the next 6 to 12 months in that area. >> give us a name, a medic of where laggards will start to catch up. >> healthcare has been miserable this year. we think it will be a good place to be. companies like pfizer and medtronics are due for a very significant balance. morgan stanley reported today, think of america have reported today. they had surprisingly good numbers. a little better than expected outlook. both have jumped a lot today, but they are still pretty inexpensive. if we are right, this financial will catch up. >> morgan stanley up 6% today. you also mentioned a name like qualcomm, there are a couple others in here. for people who say, well, can't i have it all? would you be worried about the performance of mega cap? >> we do not think it will crap out, but we do not think it will be a repeat.

so now is not the time to be throwing monies at this year's biggest winner. we do think that technologies can continue to be a good place to be. it is the second derivative artificial intelligence, but things are getting much more and check in terms of cell phones. they also participate in automobiles and industrial. we are getting 12 times earnings and about 2 1/2 or 3% yields. this is one you can buy. we think it will catch up in rallies over the next year. >> i will not ask you for your barbie take, we will get that in another segment. coming up, the new "barbie" movie is tracking for a new hundred million dollar weekend. there is one under the radar stock play that could also be getting a boost. you are looking at the chart right now. we have the name and reason why straight ahead. a 35% rally in pinterest from

here. what makes him so bullish? he will join us to make his case. as we had to break, a quick check across the market. the dow has gained just shy of that help. have percent rises to the s&p and nasdaq. 45/47. the 10 your note below 380 exchanges back after this. >> this is ""the exchange"" on >> this is ""the exchange"" on cnbc 30 years ago, state street created an etf that inspired the world to invest differently. it still does. >> the biggest ideas inspire new ones. ♪

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>> welcome back to ""the exchange"". the "barbie" movie hit theaters on friday and it is on track to bring in $80 million-$100 million. while mattel is an obvious thing that could benefit, my next guess is getting in under the radar stock that could get a boost as well. gus has got it right on twitter again. it is five below, the iscount retailer. already up about 12% of our this year. here is more is david bellinger, senior analyst at frost mkm. i mentioned five below is up 12%. so, far from this already being priced in, it's not like they could use a little bit of a catalyst. >> yes. i would agree with you. like you mentioned, a little

behind throughout our broader market. i think this barbie release could be a nightmare turned positive. like you said, the movie was initially subjected to a $50 million-$60 million opening weekend. now it is pushing closer $200 million. i think once we get into that, that is the level, you know, a nice pop in shares. >> yeah. you mentioned this was not an accident. they had a strategy of buying ip for a lot of these movies. they had other examples, super mario brothers i think was one of them. so this is -- is it worse? i have to imagine it does not come cheap. >> guess. five below, they've got this great trajectory here. right? so, 1400 stores, right now, on their way to 3500. they are, basically, they are suppliers. they have a lot of nice margins

around it. they want to be part of this gross trajectory. right? the company is only about 40% towards their long-term targets. so, you got these suppliers investing and getting a great product in the process. mccue also mentioned barbie, whatever people think of the movie, you know, they've got exclusive products and social media influencers, they've got prime hydration drink backed by logan paul. bluetooth speakers priced at $20-$25. and five below finds is a huge hashtag on tiktok. why is the stock not, you know, it could be off to the races right now. what does the valuation look like? >> yes. i would say over the last two months, they get lumped in with dollar stores. dollar general, those types of names. to me, when you peel back, there is definitely a different customer base. a more affluent customer base. so i think they got caught up

in that trade. what you think about this, the growth algorithm they've got here, the stock does not screen all that cheap. you are talking 30 times earnings or higher. but if i do not get some of the other names that are not in my coverage, but things like alter beauty, i do cover tractor supply, floor and the court. if they do not get the earnings multiple in relation to their growth, this peg ratio, those names trade at two times or in north of that. versus five below here, i think it was 1.4 times at last check. if you dive more into that and look at where this company can go over time, that multiple does catch up. i think we could potentially talk more $300 stock than a $300 one today. >> finally, it was super mario, that was almost $150 million opening weekend. but i believe it may have had a

pg rating, this movie is not necessarily a kids movie, as you pointed out. and we did have a little disappointment with mission impossible opening last weekend. >> yes. i would agree with you on both of those. i think five below will tell you that they have been surprised by that. based on my check, you know, they have a lot of barbie merchandising in stores today, i feel like they are leaning into this release a little harder. so, you might see a nice fundamental balance here in the numbers over the next few months. this potentially attracts a new customer. five below is this a home sense for kids. you never know what you will find, there is a great discovery feel to it. it keeps customers coming back and spending for years to come. >> yeah, we have certainly been among them. david, thank you for your time today, i appreciate it. >> david bellinger on five and below. >> canada has made it easier for u.s. visa workers to leave and work there instead. the fallout on u.s. businesses and the economy.

there is one surprising thing builders are cutting back on. we will tell you what it is ahead. as we had to break, here is the dow map with her soft leading the way, up 5%. in closing at a record high after the company announced a new ai feature of their products, a $30 a month pricing boost for customers. analysts are loving it. honeywell and visa meantime are your flaggers. we will be right back here on n' the exchange tpeople sell their policies for cash. even term policies. i . can't believe they're just sitting up there! sitting on all this cash. if you own a life insurance policy of $100,000 or more, you can sell all or part of it to coventry. even a term policy. for cash, or a combination of cash and coverage, with no future premiums. someone needs to

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welcome back put a cluster of home builders earlier today. homebuilder sentiment came at its highest level in june of

last year. dan olick here is more. and with details on what they are not doing right now, julia. sorry, not julia, diana. >> estimations homebuilders continue to see improvement in the market, but they are warning about higher interest rates. the home builder sentiment rose one point in july to 56. this is the seventh straight month of gains, and the highest level since june of last year. anything above 50 is considered positive. the resale market is driving demand for new construction. but higher mortgage rates and high cost for materials continues to put pressure on potential sales. a mortgage rate on 30 years as over 7% recently. some are saying 7% is the new normal of the index is three components. current sales conditions in july rose one point to 62. sales expectations fell, and that is her interest rate and

affordability are having that effect. that was the highest reading since june of last year. now, despite higher mortgage rates, builders are using fewer incentives. just 22% of builders report cutting prices in july. business down from 25% in june and 27% in may. kelly? >> thank you. appreciate it. let's get to tyler mathisen for a cnbc news update. new details emerging this afternoon about a u.s. soldier now in north korean custody. a military spokesperson said the soldier willfully cross the border into north korea. one officials said the soldier was on a tour of the area when he voted across the border, and at the u.n. command chased him, but could not catch him in time. police found more than 200 guns inside the home of the suspect did bill go beach serial killer, rex halloran.

police say investigators found weapons in a vault downstairs. investigators also recently searched a storage unit in the area. they say it is linked to the investigation. but a police spokesperson said they are not releasing anything further about the items or the evidence seized in those locations. first, taylor swift ticket problems, now the coliseum in rome. authorities are investigating inflated ticket prices for the country's top tourist destination. doors are complaining it is impossible to find regularly priced tickets to rose coliseum because ticket operators are scooping them up in advance and marking them up. and these companies repackage the tickets as more expensive guided tours. kelly? that is the story from rome. >> the. thank you soon. workers from around the world may soon be walking up north. what got that could mean for the u.s. next. let's get a check on a pair of

restaurants, starting with cracker barrel. 5% after the company announced former to executive will be taking over as ceo next month. josh brown said he doubled his position in a 52-week high. he warns people not to follow the tre yadifou cannot handle volatility. but i just like he had line. the exchange will be right back.

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>> welcome back. the feverish pace of tech layouts have cooled from earlier this year and last year. but cuts continue. finance, microsoft, and google are names that have announced cutbacks in recent weeks. that creates a lot of anxieties for visa holders. many work in the tech industry and have just 60 days to find a new job or risk losing their status. but now canada has launched a new initiative to attract this talent, as well as so-called digital nomads and failed american workers.

here to give us those details, along with benjamin bergen, president of the council of canadian innovators, and kevin o'leary, chairman of o'leary ventures at a cnbc contributor, who is here to react and give us some context. welcome, all of you. we are so glad you are here. kick things off for us. >> this program is a potential loss to u.s. companies, not to mention our economy. immigrants on this visa contribute nearly $77 billion u.s. businesses every year. advocate say visa workers play a critical role in filling jobs that native americans can't. if you like artificial intelligence, a new study shows immigrants have founded or cofounded nearly 55% of ai companies in the u.s. according to the economic institute, top employers include meta-, amazon, tesla, including others. however, after left, 80,000 visa workers have lost their jobs. a lot of immigrant families here have exactly 2 months to find a new opportunity, or risk getting deported, the backlog of green card approvals also is

a key factor as well. so canada is providing a very attractive option for many who want to now stay in north america. we go to venture capitalists, who invest in immigrants. he said first choice for highly skilled workers is to come to the u.s. the u.s. does not fulfill that choice, people will look elsewhere. kelly? >> thanks. it turned to benjamin bergen now. thank you for joining us not to talk to this impacts but how big of an impact do you think this program will have? >> yes. so, it actually has already had a huge impact. the government announced a few weeks ago that it went live two days ago, and it is already full. 10,000 spots that the government had allocated for visas has already filled up. so, i think this has met everyone's expectations, and maybe more some. in canada, there are 250,000 positions in the tech sector that are currently not being filled. so, the government really was

smart on this specific challenge that the u.s. is facing in terms of some of the large tech companies. because this is really going to try to help fill a bit of that gap in our own economy for finding highly skilled workers that have some of the, you know, the most unique and special talents to fill the economy. >> also, we should note that the u.s. process seems to have gotten the even more mired down the last few years. there is concern about fraud in the program and concerns any program like that. do you think they would raise the worker cap? if they have to fill 250,000 positions, why not allow more people? >> yes. great point. my office has already reached out to sean fraser earlier today saying, you know, let's try to raise this number and get that up. so, teams will be looking at this carefully, i think the government will be as well. and i think one of the things that is really great about this

program is that it is 14 weeks. sorry, 14 days. in terms of you getting an actual determination on whether you can come. that will allow you to live and work in canada for a minimum of three years. it also allows you to bring your family as well. so it is a really generous program to try to help attract and bring the best and brightest to this country. >> remind us. canada has not always had, or maybe you can say it has had a friendly approach to immigration. what is the history here and how big of a deal is this? or do you think it keeps with a different attitude that canada has generally taken with the u.s.? >> yes. canada has a very different lens of immigration and almost anywhere else in the world. it is an extremely well developing country. last year, we welcomed 1 million people, our largest number ever, into canada. and canada's view growing our people as a positive sign. so, you know, this is just doubling down on the government realizing that, you know, immigration is a strength. and immigration that is

bringing highly skilled workers is a strength. forbes published last year that of the top 500 companies, 80% of them have a foreign-born leader or somebody in their senior leadership. so, you know, bringing in really talented individuals is definitely a tool that canada has been using to deploy an economic stimulus. >> that is fascinating. thanks. it brings us to our grand finale, the business and economic impact on both countries. and do we think it is simply a good idea or not. we turn to mr. wonderful, kevin o'leary. kevin, so glad you could be here today. what are your thoughts about this program? >> this is a policy error on behalf of the american administration, and a chest move of brilliance on the canadians. it is not just the h line, this is a personal opinion i will make here. but watch what happens in graduating classes of

engineering cohorts. this will happen next. i teach at harvard m.i.t., notre dame, temple, and other colleges with guests lecturers. over the last three years, i have noticed that the cohorts have been changing dramatically. a lot were women in classes. but a lot more other people that have met the standards, let's take m.i.t. for example. you need almost a perfect math score. the institution does not care if you come from a rogue nation.

there are currently more than 750,000 unfilled cybersecurity jobs in the u.s. the google cybersecurity certificate was made to fill that gap and help grow the workforce that's keeping us all safe.

i remember being on aau trips,

high school games. my mom would always say, "you need to fuel the body and you need salt." i would always be the kid not cramping, ready to go. fast forward 20 years and i go from eating salt out of my palm to drinking lmnt. >> welcome back. the airlines taking a breather after a sharp early start to the year. delta down 2% the last week.

3000 fights have been canceled within come into, or outside of the u.s. air travel has been worse this summer. phil joined us now with the numbers. hello, phil. >> the numbers show that if you just look at new york, the reason we are focusing just on new york is because it had so much attention last year. a reduction in flights from the big four airlines. look at what the numbers show us. that they reduced those flights, which started on may 15th, all the way through july 10th, right away, i ran the numbers for us, there has been a dramatic drop in cancellations, and also, a sustainable or sizable drop in delays, certainly at laguardia and jfk. keep in mind, as i mentioned, you've got american, united, delta, and jetblue. they all agreed with the faa request to bring down their flight schedules into the new york city airports by 10%. and this is coming at a time

when we see the number of people flying across the country back to pre-pandemic levels. almost back to pre-pandemic levels. in fact, when you look at the number of people scanned by the tsa on a regular basis, the average is 2.2 million people we should point out that for the month of july, on average, 2.5 million people are flying. so, by the end of the year, we could see that we are back at 2019 levels. we are not quite there yet, but it could be there by the end of the year. this comes as we see airlines reporting at delta last week, we will have delta tomorrow, and then on thursday, before the bell, we will hear the results from american airlines. expect something similar to what we have heard from delta. very strong revenue. and if not, the best quarter

for earnings, pretty darn close to that. so that is a snapshot, if you will, a snapshot of what we are seeing right now when it comes to cancellations and delays. i know it does not always match up with what people are saying in terms of, i had a problem getting into newark or laguardia, but the numbers to show that we are seeing fewer cancellations. >> i was shocked that the newark numbers were not worse with what just happened a couple weeks ago. tyler just had to go through baltimore and rent a car. you know, i do not want to say i do not believe the figures, but what am i missing? if airlines have reduced their schedules by 10%, i don't know. my response -- >> kelly, here is what you are missing. look, a couple of weeks ago, i was on a flight that got canceled because it got caught up in the home is with united airlines. i know almost everybody probably had a similar story there. the problem is this. because there are fewer flights, when a flight is canceled, they replace those flights with larger planes, but almost all those seats are

filled, so there is less of an option to rebook people. so the result, when there is a major weather event or something that causes a bit of a mini meltdown, if you will, it is tougher to but get back on schedule. that is what we saw with united airlines a couple weeks ago. when you hear people saying i got a flight canceled and i cannot get out for a couple of days, yeah, that is the environment we informed phil, thank you, as always our phil lebeau. still ahead, facebook parent meta soaring this year up nearly 160% while pinterest is up merely 24% by comparison ever core says it could be at an inflection point we'll discuss that call next ♪ ♪ opportunity is using data to create a competitive advantage. ♪ ♪ it's raising capital that helps companies change the world. it's making complicated financial concepts seem simple.

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are you ready? -i'm ready! alright. xfinity rewards creates experiences big and small, and once-in-a-lifetime. ♪ welcome back shares of pinterest up 4% today after an upgrade from evercore isi. in fact, pinterest is 1% below his four week high why he's bullish including a recovery in digital ad spending. let's bring him in it's great to have you back. welcome. >> hey, kelly. >> digital advertising since this applies to much more than pinterest. let's start with the positive trends you're seeing >> well, some companies are seeing it more than others meta clearly is, but there's a

couple of very specific company specific product cycles behind that name. look out across digital advertising, it's tentative evidence that brand and performance marketing is starting to pick up in the back half of the year those online retail data points this morning from the department of commerce, i thought those were incrementally positive. if that occurs, if we have this sustained sort of improvement, there's no doubt about it, online advertising demand has been depressed year to date. but as that starts to improve, you'll get names like pinterest that should fundamentally participate in that. >> why does this jump out to you? because it's been left behind. do you see more particular things they could really benefit from >> yeah. so, there's also been a lot that company has done one, they need the macro environment to improve there's evidence of that but also we had management team and usually takes a new ceo at least a year to really kind of start fixing things and getting things in the right direction. we have seen under ceo bill ready a series of product

improvements caused user growth to improve and engagement to improve. there's been a couple nice improvements they made on the advertisers side, too, that started to unlock more spend so as those two things come together, the macro environment and then the company specific initiatives, you have the setup for the third reason behind the upgrade which is this fundamental margin valuation is reasonable at these levels that's why we upgraded the stock. >> why are they at an inflection point? i always -- not always i love pinterest and use id it for over a decade kind of sporadically but my biggest frustration is one of the things people said for years they're about to do, ironically i wish they would make it easier to buy the things i like i'll see something on there, a cool mirror, rug, other than a couple obvious brands i'm not interested in, it's very hard to find what actual product is being featured every time i hear people say -- they'll roll out the shopping. every time i get on there it's

the same old experience. >> well, hopefully it's improved you know, you're talk about the guts of this is all about product improvement. that's what bill ready, i hope and the team he brought in, i hope is really starting to lay out at pinterest the idea of shopable pins kind of more commerce on the site remember, this is not your day to day online retail experience. this is project driven people go on to pinterest to kind of run projects whether that's redesigning a backyard or a home categories like fashion and beauty are major on these. and may be getting into travel that's what i find myself using it for but those projects, the extent they lead to inspiration and lead to purchases, the extent they can close the loop on that, really interesting and unique side to pinterest that's this visual search experience. >> yes. >> and the advantage of pinterest is, by the way, it's a tiny company 3 billion in ad revenue. that's pretty tiny when you get these turns on these businesses, they go 10,

15% revenue growth, they do better than that it's not estimated or priced in. risk/reward is really highly asymmetric to the upside. >> i love it before we let you go, i have to ask you quickly about netflix. we are about to hear from the company. you're bullish dr the price target is maybe lower than where the shares are now people think it will be a good quarter for bad reasons because of the writer's strike give me your thoughts. >> it better be a really good quarter. i'm cautious about netflix going into the print our pitch is we would rather buy after the print than before. two major initiatives cracking down on password sharing and ad supported service, i think they'll end up being huge home runs it will take a little bit of time but they really will the only question is why didn't they implement these a few years ago. but that's the past. fundamentals improve and past peak competition, near term the writer's strike and the actor's strike probably helps netflix relatively but not a good thing

for the industry as a whole. just isn't i like netflix it's not as compelling as it was at the beginning of the year it's a small buy for me. i prefer youtuber. i prefer amazon and meta. >> and pinterest thank you for coming on. appreciate it. >> thanks, kelly. >> that does it for us next on "power lunch" shares up 51% this year but goldman says there's more room to run. tyler is getting ready i' jn m t oeridlloihionheth se of this break. a prime target for cyberattacks. but the same ai-powered security that protects all of google also defends these services for everyone who lives here. ♪ (man) what if my type 2 diabetes takes over?

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