something like that, stephanie back in ec doing an amazing job with the brothers alman. psx in the energy space like courtney said. >> nice. all right, thank you for watching "fast money." "mad money" with jim cramer starts right now my mission is simple to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now >> hey, i'm cramer welcome to "mad money. welcome to cramerica other people want to make friends. i'm just trying to make you a little money my job is not just to entertain but to educate and teach you so call me at 1-800-743-cnbc or tweet me @jimcramer the consumer's going on a cruise norwegian, royal caribbean,

carnival no she's actually flying long distance, choosing delta, united oh, hold it, she's spending like crazy on luxury goods overseas at least according to the mastercard data. she's going out to dinner after work from home says american express. oh, wait a second the consumer's shopping at lowe's for black and decker because she can't sell her home because rates are too high so she might as well refurbish the darn thing with a new deck, maybe throw some sherwin williams paint on it but she's not working out as much as before drinking less. according to planet fitness and diageo at which point i say wait a second, hold it. these data points, which is what i live with every single day, every minute of my life, these data points, they're driving me crazy. and that's actually somewhat easy to do but they are the market's reacting to every twist and turn of the consumer right now and it seems to have the memory of a mayfly the market started weak, turned positive, sold off again, dow dipping 67 points, s&p backsliding .25% nasdaq declined .1%.

but a lot of this flopping and chopping is precisely because people can't figure out if the consumer is retrenching or out of gas, maybe already beyond her means. none of that's good and it's got people wondering if this market has moved up too far, too fast now, look, i think it is time to admit something. this is hard for strat jifts to admit, analysts to admit but perhaps we just can't game the consumer right now maybe it's just too difficult. maybe it's not fruitful. i know my views -- sometimes you've got to know when you don't know i get it there's endless won tiff kaigs about what the consumer's up to. we're i consumer-oriented economy. some 70% of our economy is based on consumption you'd better believe it's worth your while to figure out the consumers on the couch watching netflix, ordering on door dash or eating at olive garden or hitting the road to go to disney world. although dz ni stock's trading at a level that tells me that nobody's going but sometimes you have to recognize that we just don't have a bead on the consumer and

we can't force some interpretation on a confusing set of facts because that's how you end up losing money. i don't recommend selling tesla because ford's not making as much money on the mach e i don't recommend -- because electronic arts missed a quarter you can't extrapolate from a single company to the rest of the industry, especially not an environment. so what do you do? this one's tricky. because like so many different pursuits and plans everything major was driven by covid for a long time. that's why we're endlessly contrasting 2023 to 2019 as if the years were contiguous. like everything just froze during the pandemic and we can just asterisk the whole period but let's look at what really happened during covid people hunkered down, stopped going to the office or even the store they decide to make a room in their home into an office and felt safer outdoors except when they were on zoom. they cleaned everything with clorox, we've got them on tonight. and they got vaccinated pfizer and cvs and all grooenz. they used the pfizer vaccine and

they were docusigning, buying a lot of furniture, even a second car. food prices went up, people started snacking like crazy. people started paying student loan debt, older people went to williams sonoma. as soon as the pandemic was over almost any one of these companies their stocks collapsed. we called it the covid hangover and many of these stocks like pfizer, walgreen's, like zoom have yet to recover. they've become pariahs at the same time when covid ended we'd seen enough we recognized we were long on money having saved enough and gotten enough from the government and we were short on time because over a million americans just died in a pretty short period of time sew r. so we started traveling like crazy and stopped buying goods. we did that he until everyone went on a cruise or got priced out of a cruise and it got too expensive to fly overseas. so present day, here we are. 18 months after the last real wave of the pandemic and many analysts keep predicting that we're in the twilight of the post-covid plays and that the consumer is out of

g gas. car sales slowing, travel receipts slowing going out to dinner slowing. shopping for clothes slowing we're even hearing that there are credit cracks. last night paypal said there were some payment issues we'll talk to etsy later tonight. i think the stock's very cheap but the greatest craft site on earth is saying they're seeing some of the less well off customers spending less on gifts and more on essentials so what do we do what's a stock picker like me to do what are you listening to me for if you just heard that how about going to what we do know instead of guessing about what we don't? i absolutely love to extrapolate more than anyone more people are gambling on draft kings. more people are grilling on kingsford, says clorox but i like to get down to the real nisy g nitty-gritty of mak money. specifically i care about two of the largest companies on earth that reported this very evening. i care about what was just said

about amazon and apple in many ways they themselves are the economy. in part because the two names combined make up 10% of the s&p 500 but also because they're two of the most important magnificent seven members and they're the most top of mind companies on earth, with the possible exception of tesla. tonight amazon reported the kind of numbers that i would have considered impossible just a couple of quarters ago, when the whole company seemed to be frankly in disarray, and i called them out for that how's the consumer amazon had its biggest prime day ever with more than 375 million items sold north american segment sales were up 11% year over year that's double-digit numbers for a gigantic company almost inconceivable speaking of double digits. how about amazon web services? the big profit center for amazon growing 12% in the quarter technically consensus estimate was 10% growth but there was a real fear, and i know i had it that aws could actually fall to the mid single digits. i said it on air

and it's not easy to generate $7.6 billion in operating income when wall street was only looking for 4.72 billion ♪ hallelujah ♪ the costs that i was so worried about because i thought they were spending too much, those almost seem to be things of the past thank you, andy jagentljassy. ceo. amazon's on fire amazon says stop fretting about the consumer amazon, which spoke an hour ago, is telling us she's fine i'm taking them over everybody else i mentioned and then some now, how about apple a little more complicated because the stock has had a big run. once again, it was a quarter of outstanding performance, which makes people yawn these days except for me. it was a tremendous theme of share take worldwide with an incredible service business. this quarter services records came in at 21.2 billion. nearly 500 million above expectations so many people are signing up for so many products that you now have a bridge until we get to the next iphone model that's right, we're still dealing with the 14.

i got to speak to ceo tim cook this evening and we can get all granular about a multitude of superlatives from the excellent china phone sales to the astonishing number of devices now installed worldwide to the customer satisfaction scores which are unheard of to all of the countries that just are shooting the lights out, and there's a lot of countries that's not going to help what you need to know and how i feel after speaking with tim and his team, if you're going to own this stock and not trade it is there's a level of excitement brewing right now for a new device that could make it so we're going to have to stop talking just about handsets and watches and services and ipads and macs they may not be what we're talking about 18 months from now, which is the time frame i care about i'm talking about the vision pro, which is nothing other than an explosion of senses that will be coming to you in 2024 this headset, which i've had the

good fortune to try, will blow your mind. you will go to an apple store and you will check it out. and you will say this is incredible this thing allows you to go to places and see things that are impossible to imagine. i can just see watching that last episode of "hijack" with idris elba lying down on my couch, in my bed, because that's how great it is. talking to my spouse lisa in fact, when tim and i talked, i explained the one thing i'm most worried about is the inability for people, millions of people to see how amazing this device is that's what his stores are for, though how's the meta stores, the facebook stores? i don't have -- i got the bad mall the stores will be the teachers. they'll show you why this vr headset is, i'm going to use this term, don't get mad at me, a bargain at $3,500 when you get all the sports you're going to see, might be tied in with espn,

when you get all the concerts you're going to see, when you get the mls you're going to see, global football as they call it. it may not be as expensive maybe there could be a buy now pay later option anyway. i think there could be maybe a phone company might subsidize it as a way to get you to change carriers i don't know but i can tell you this device is coming and people will find the money to pay for it and i want you to own the stock and bridge it, just bridge it. do not i think sell the stock until we see this thing in the stores and then you can make up your own mind. the bottom line, how the heck can you doubt the strength of the consumer if apple can put up such incredible numbers during a so-called off-cycle year and amazon can just shoot the lights out? own apple, don't trade it. and for heaven's sake buy amazon because their consumers are doing just fine. and their consumers are practically everyone mike in texas. mike >> caller: boo-yah, jimmy chill. what's going on? >> chill man is thinking about making some tomato sauce this

weekend and pickles. i'll be chilling in my garden. i'm doing speed gardening. it's going to be really good it's kind of like demolition derby gardening. i've got some other people who will compete it's going to be excellent >> caller: oh, i love that long time, first time here we're talking about a consumer staple company things are falling off the back of the truck left and right but this stock's been resilient. q3 earnings up almost 20%. but looks like it might be breaking out of the technical pattern to the down side i need your help here. hold or cell costco >> man offers me two options, he offers me hold and he offers me sell does he offer me buy does he give me a chance to suggest that i think i would own the stock? no he closes me out and even though i like mike in texas and texas is a very big state for those who don't know, it is a huge state, i have to say this if costco came down even a little bit i'd buy more for the charitable trust that's how great it is but because he said jimmy chill i'm going to excuse his myopic nature and tell him thank you for calling. all right. bet on apple bet on amazon. and bet on the consumer.

etsy report a better than expected quarter but fell today after issuing weaker than expected guidance for the third quarter. what's going on there? they have a big motor on their business i'm going to talk to the ceo then we're wrapping up chart week with resident commodity expert carly garner. with inflation cooling should we be buying gold a little counterintuitive. and clorox made a big move higher after a smart move, fantastic move why don't we get to the top brass and find out how clorox went so high and how it may not be done going higher so stay with cramer. >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter have a question? tweet cramer #madtweets send jim an e-mail to madmoney@cnbc.com. or give us a call at 1-800-743-cnbc miss something head to madmoney.cnbc.com.

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all right. what do we make of this quarter that etsy reported last night? it sent the stock down 13% at this point the stock i think has been obliterated, punching from just under $150 in february down to just under 83 today. it's repealed all its gains from last year's lows i can understand why some people would think that way it's tough for an online marketplace for goods in a world where consumers want experiences rather than things but i think today's massive sell-off was a total overreaction there was plenty of good news here etsy delivered a nice top and bottom line beat they had higher than expected active buyers and sellers for the quarter. and even though their gross merchandise sales were down again, management said they're up over the period from may

through july unfortunately wall street decided etsy's guidance for the current quarter was a little weak i thought it was perfectly in line maybe a tad concerned. is that enough to consider bottom fishing here for a great american company that we talk about all the time why don't we take a closer look with josh silverman? he's the president and ceo of etsy to learn more about the quarter and how his company's navigating the environment. mr. silverman, welcome back to "mad money." >> thanks for having me. >> i will say your job is to run a great company and i saw a great quarter from a great company. >> thank you i really appreciate it and you're right, my job is just to do the best we can to lift up our sellers and buyers and deliver good numbers and etsy experienced extraordinary gains during the pandemic and unlike so many other companies we've held almost all of those gains so now the next step for etsy is to show that we can grow on top of those enormous gains from the pandemic and what we said was in may, june and july we've experienced year over year growth in gms

revenue's been growing nicely. gms to grow as well. and we guided at the mid-point to growth in the third quarter as well. so i'm really encouraged >> sometimes you just do the schematic in your brain. what words triggered it? and we have the words stiff headwinds in consumer discretionary spending i know you for a long time, and i think stiff headwinds is a term that a lot of people could use, and i would say you know what they're being conservative i know you naturally as someone who doesn't want to set expectations too high. so to me this says hey, you know what we see some difficult things out there. i did not take stiff headwinds as meaning business is falling off a cliff. >> well, we guided to growth in the third quarter. we said may, june and july have grown. so we're feeling really good about where the businesses, the trajectory, and there are so many positive data points we have in the call and i'm so glad you took the time to read the call i know you do. and i really appreciate the time you invest in reading my whole script but you know, highest active buyers ever.

91 million active buyers international growth doing really well. households with over $100,000 of income spending more on etsy and seeing solid growth there. we're seeing improving trends in our three biggest categories, home and living, apparel and craft supplies we're seeing really strong performance during occasions, things like mother's day, father's day, gifting, so many encouraging trends but we are seeing for households under 100,000 that their spend is weakening a little bit. and i think for them they're having to trade down to really just focus on essentials they're really focused on food and shelter at this particular moment >> let's talk about them as being potential not just customers but creators we have full employment but i know there are a lot of people who still want to augment their income the best way to augment your income is to show your true self and demonstrate your skill set and that means you put things on etsy how's that going

>> yeah, we're at 6 point -- over 6 1/2 million sellers on the core etsy marketplace now. we've added a million sellers in the past year. as the you said, if you're a creator, and the market is moving more and more to people wanting to be creative entrepreneurs. and there's more tools to allow everyone to become creators. if you're a creator, you can create things and then for 20 cents open a shop on etsy and sell to the whole world. there's no better place for creative entrepreneurs to be, and we're seeing that. >> how do we stimulate, as people who can't necessarily be stimulated because of their income, because i think you can augment your income by being on etsy but i also am concerned that if things are going to get tough how do you bring those people back in? you've had some remarkable creative ads i think everything i buy on etsy, i'm on it pretty much every week, it seems very inexpensive to me. i know they may not be essentials but they are essentials of life on a holiday. will that come back?

do you see that happening? >> yeah. again, at the mid-point we said we're going to grow in the third quarter. and a lot of the things you buy on etsy are things that are essentials they just are made just for you on etsy by a real human. so we're focused on a number of things one, we've got some awesome marketing campaigns to make sure people really know all the things etsy can do for them. also we're doing a lot to make sure you can get to the very best of etsy easily. there's 115 million things for sale on etsy right now so our job was to bring the very best of etsy to the front and beer doing i think a really good job and we've got really exciting projects to make it easy to find the very best things on etsy help our sellers to make sure their items are priced right none of the things on etsy have an msrp. so we can give sellers better insights on what's the right price for their item some probably sell a little too low. some probably sell a little too high and then doing things to give them promotional tools this is a promotional environment right now. a lot of our sellers want to put

things on sale and that's going to help them sell. >> the analyst community wants you to raise prices for sellers. i like the fact that you make it all affordable do you feel that pressure or is it just like look, this is business as usual, we don't need to do any -- we don't have to make it so we're charging more for our people >> you know what i'm proud of is over the past 6 1/2 years we've done a great job to offer optional services to our sellers that they choose to use to make their business more successful, and that's getting etsy's revenues to grow so etsy ads is an example where sellers who want to get more prominence can invest in etsy ads. etsy payments as an example. we're expanding etsy payments through more parts of the world. and those are the areas that have really been growing the take rate and that's a win-win for both the sellers and etsy. >> one last one i recently took a deep pop vacation with my kids, and my kids, they think landfills are the worst thing in the world, they think secondhand is the greatest thing in the world. i have to believe i know brazil didn't necessarily work out but i have to believe that dpop is about to have a ramp too bullish? >> we're seeing really positive

signs. i think dpop's got its mojo back and the injection of patel goyal and her leadership team doing a great job. the whole team's doing a great job and etsy's able to add a lot of expertise that i think is helping that team. they're doing fantastic. >> look, i don't know whether the stock bottoms here or five points from now. but boy, i'll tell you, this business is very strong and anyone who thinks it isn't, just go read. if you read, you'll know it is that's josh silverman, president and ceo of etsy, brooklyn's own. and yes, i will have my jim's tomato sauce and i can p'll signs as i always do because nobody makes labels boater than the people on etsy "mad money's" back after the break. >> announcer: coming up, beware the deep end the charts bite back check into chart week when we return s.

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for the end of chart week we're consulting with our old friend carly garner. she's the co-founder of carly trading author of higher probabilitytrading and our resident commodities expert. she's got a history of making bold calls on the show she recommended copper everyone thought that was going to fall off a cliff jumped 10% june and july. tonight garner wants to talk to us about something we hardly ever talk about that i happen to love personally which is gold. you might think precious metals make no sense with inflation receding no she believes it might be ready for a breakout to the upside maybe a big one. let's hear her out carly, welcome back to "mad money. >> it's a pleasure to be here. >> let's start with the first chart. there's a number of reasons why you're bullish in gold but the first thing is something called seasonality. you look at data from the past 30 years what's it show >> the data's telling us that gold more often than not -- and again, this isn't fail-safe but more often than not gold bottoms in late july, early august

and so obviously we're past the late july period but we still have a couple of weeks of seasonality ready for us the tricky part is it bottoms this time of year but we don't know from when and where and there's usually a big washout before it bottoms. what we're looking at is a place that perhaps gold could find support if it does wash out in the next couple weeks, which i think it might >> fair enough another factor that could impact gold, we always talk about is the u.s. dollar. now, your less bullish on the dollar but that actually may be good for gold. tell us why. >> exactly i have beaten this dead horse all year the dollar is driving all assets what the dollar does matters we held 99 a few weeks ago i think the rally falls short at about 103.50, 104. so we have a little further to go on this corrective rally but ultimately i think we're going to the mid 90s in the dollar and i'm not -- all i'm using here is very simple trend lines you can see. keep it simple kiss this has been my mantra. if we do see a breakdown you can see this is where gold broke out it's where russia invaded

ukraine and it triggered that big rally. that's been holding gold back nor a couple years now if we do fall back into the prewar range, the 9 a 5s that gives traders and investors a green light to buy gold and i think that's what we could see >> all right to make a call on gold you're always looking at interest rates. you know that rates have kind of shot up in the last couple days some because of fitch, some because people realize there may not be a recession what are you seeing? >> for clarity, investors only have a couple of assets they can look at and purchase, retail investors. when interest rates are high it takes money away from gold because gold does not earn interest correct? so this obviously is not ideal what we've seen in the last couple days -- >> with rates suddenly going higher >> with rates going higher that works against gold. but i believe that treasury are probably bottoming the chart's a little -- >> really? that's important because boy, they've just been vicious. >> the chart is dicey. i saw bill ackman is piling onto the trade. but what i can say is in the futures market on the 10-year note specifically there are more speculators short the 10-year note now than ever before in the

hef history of treasuries. >> is that true? >> that's true >> they've made money the last couple of days is it time for them to go ka-ching >> i think so. i think i'd take profits if i were them. >> all right here it is the big enchilada. weekly chart for gold. could you walk us through what you like about the chart and what does it say about the direction of gold? >> so gold, it's basically the market where dreams and hopes go to die, right? anybody that tries to buy gold on a rally -- >> always fails. i've done it myself. it's just been wrong >> gold is the only -- well, not the only market. it's a market that you want to buy on really big dips, otherwise just let it be gold tends to trade sideways and then make big moves. we saw a six-year consolidation pattern here i think we're seeing something similar. i don't think it's going to be six years. i think it's maybe two or three years. we've gone through most of that, now we're trading in a sideways pattern and we actually have an up trend line that's mostly held it got a little bit messy here earlier this year but that's how

markets are, especially gold and commodities. they do that now we're back up above the trend line and i'd say somewhere around 1870 and december gold futures is the place you would consider being a bull we could dip to 1790 but somewhere in that ballpark is probably a place to give it a shot this will be the third time. >> we don't have a roaring inflation market but they're not -- >> it could happen >> and we can't find a lot of gold we're not really replacing gold. this is the most important one younger people tell me, jim, stop talking about gold, it doesn't matter so it's worth charting a quick comparison between gold and bitcoin, the token crypto believers -- they call the digital gold and some people think it's taken the place of gold, carly >> well, for an entire year it seemed like maybe that was the case crypto started out as like a transactional currency, and that really hasn't worked out too well for it. then it went into an era where everybody thought it was the new

gold this is gold right here in the yellow red is bitcoin and you can see bitcoin outperformed and held its own with gold for a little while but eventually that faded and now we're in a situation where bitcoin is way underperforming gold gold's only a percent or two off its all-time high and bitcoin is 50% off -- >> i want to explore that for a second what do you think in the last -- ukraine has been going on. we know inflation's coming down. we know that historically there's not been a lot of -- you and i have loved gold. okay and we talk about it this move has happened without any hoopla how is that possible >> it's been a quiet rally honestly i think we would be closer to 2500, 2600 -- >> that's monumental, carly. >> oh, it's huge we've tested 2100 three times in the last few years fourth time's probably the charm.

but we need interest rates to settle down. if the treasury can bottom out and interest rates go lower i think that opens the door for gold >> one of the things i like to do is meld my work with yours. what i'm hearing is that the gold producers that i talked to, they're having a really hard time the costs are great. they're having a harder time finding it there seems to be a little more scarce than usual and gold stocks are not acting well, in part because they're not mining well could this be maybe a period where we're finally seeing that it's just not available in the safe areas that people like to drill? >> absolutely. we all know gold is a boom or bust market in many ways whether you're talking about mining or investing or trading it's boom or bust. and i think we're looking at a boom >> people always know, 10% of your assets should be in gold. i am not against bitcoin i think that everybody has a right to be in bitcoin, carly. but i think you and i see this is kind of something that we don't talk about enough, which is that this thing's done nothing. >> nothing >> nothing at all.

i want to thank carly gardner who's straight shooting as always and by the way, these are unemotional charts they're just the facts, ma'am. thank you so much. "mad money's" back after the break. >> announcer: coming up -- investors are cleaning up with this stock does an earnings beat indicate a fresh future for clorox? stick with cramer.

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did you see that spectacular run in one of my absolute favorite companies, clorox, up 9% today the consumer packaged goods giant you know it as clorox bleach, pine-sol, brita, glad,

kingsford and my personalities favorite burt's bees among many other brands is on fire. after wum r coming out of the wilderness post-covid why was it such a great number? the quarter they reported last night i'm calling it incredible. the analysts expected 1.17 per share. they actually earned 1.67. up 80% year over year. organic sales double digits up 14%. wall street was just looking for 6. that's not just price increase but that's brand and that's consumer love. best of all management's full year forecast handily beat estimates across the board i've been saying the consumer packaged goods companies are headed for the promised land where they've got high prices they can get that stick. but only if they have great brands clorox clearly has the great brands to do so. don't take it from me. let's check in with linda rendle, the ceo of clorox, to get a better sense of these amazing numbers. congratulations on the quarter welcome back to "mad money." >> thanks so much, jim, it's great to be back >> linda, when i see these numbers, i've got to tell you,

health and wellness plus 14, household plus 14, lifestyle plus 14. these are remarkable i do want to start with health and wellness because your profit was extraordinary. cleaning sales now, this is a little prosaic, professional products. why is business on fire for things we kind of i thought took for granted? >> you know, jim, we focus on the fundamentals in this last year we wanted to make progress on driving top line momentum while rebuilding margins given the incredible inflation our business has been exposed to over the last 18 months. and we did just that not only did we make progress on margin, growing 360 basis points behind very strong pricing actions and record cost savings, but we did that while investing in our brands. we invested in innovation. we invested strongly in advertising and sales promotion. and that led to being able to grow while rebuilding margins at the same time. >> are you in new channels that i have not -- are you in advertising? tiktok is it insta? is it youtube? there's got to be a whole new generation of people buying your stuff. you can't get these kinds of

numbers with the same old same old. >> we're on all the same platforms, but what we're really committed to is getting to know people better. so jim, we soet our goal to get to 100 million people in the u.s. so we could deliver them personalized content we've nearly met that goal and that's led to record high rlis from a marketing perspective and that is contributing to the strong sales results we've experienced. >> a lot of this is self-evident you've got the best cat litter someone who was once the spokesperson for a major cat food company i understand that. but there's one thing i think is unheralded that i've got to drill down on which is food. i happen to be a big hidden valley ranch user. and i didn't see it mentioned per se in this but i'm starting to think that the food channel could be bigger for you guys do you have things up your sleeve that i don't know about >> we love hidden valley ranch and consumers do too it has been a terrific business for us that has grown year after year we've grown share steadily for multiple years behind a great product and a great brand, and our team continues to find ways

to help consumers use it in new and different ways they're using it on salads they're using it on other different types of foods and we've launched a whole new set of flavors over this last year that have contributed to that strong growth >> now, i think that a lot of us came out of covid with something that's on our desks that we never used to have before, which is something on your upper right behind your head, which is wipes. i guess this just became a habit that we got used to and your supply chain issues have come down, and so therefore it's a very lucrative product that really didn't matter five years ago. >> well, i don't know if it didn't matter five years ago it's always been a star in our portfolio. we basically created the category 20 years ago. it makes cleaning more convenient and certainly during covid we saw people want to use wipes even more because they wanted to keep themselves well and they wanted that convenience. and that business continues to perform for us we've grown share steadily over the last 18 months, and consumers are continuing to look for that convenient clean that a clorox disinfectant wipe offers. >> last time we spoke you know i was concerned about something i

take every day i take the renew life. i've taken it ever since you bought it. but i also know it's a fungible category, it's a tough category, and i like it when you have brands that are so unassailable that no one's buying some other charcoal i can't name another charcoal. there's just kingsford i see you moved it over to another division i don't want to get too inside baseball but do we not have to worry about whether this business does well or badly anymore? >> you know, jim, it's about 3% of our sales and we bought it to have another growth run for the company and it hasn't performed on our expectations what we're focused on is getting the brands as healthy as we can and improving profitability. and that's what you saw in our results. the move of the division is something we need to do to ensure we have the right segment reporting. but really it's about focus on getting that business healthier and ensuring that it's delivering the profitability the company needs and ensuring that we're investing in higher value opportunities across our portfolio and not overinvesting in something that is not yet

delivering the growth that we hoped it would >> he who defends all defends none that's what i wanted to hear i did not know it was a huge grilling season. we weren't able to do anything in new york with you i wish we had. where we had some sort of bake-off but it just turns out that when it's -- it's a monumental grilling season. and yet -- how is that possible? >> well, jim, people love to grill. and i think people are getting together again after covid, which is wonderful, and there's nothing better than getting around the grill with a bag of kingsford to grill people's favorite meals so we saw that in the results in q4 the performance we saw in retail was very strong. and kingdomsford was one of our fastest growing businesses during the pandemic, and it's good to see that growth continue in a strong result in q4 >> what has been the biggest innovation in the next quarter and one that you think between here and year end could drive an even further organic growth? >> you know our portfolio really well, and we have a lot of brands consumers love, and we're dedicated to innovation across all of those so we actually launched innovation in every major brand

at clorox. i'm excited about quite a few. we have some great invasion in our glad trash bags. as you mentioned hidden valley we have new flavors that are coming out so it's hard to pick my favorite but look for innovation across all of our brands. >> i thought you were going to do burt's bees because you know i like it. are there going to be new things the standard burt's bees is everywhere the brand is perfect everyone knows the brand is natural. it is organic. what do you have for vegans? what do you have for vegetarians? what do you have for people who are sensitive to the environment? >> burt's bees is great for people who want to take a more sustainable approach to natural personal care. and we have some really great cool sustainable innovations including refillable lip balms that are doing very well that i think fully meet consumers' needs in terms of everything that they want from a natural personal care brand, great formulations and great packagings that help them save waste. >> well, look, i want to congratulate you i knew it had to happen because the brands are great and you're doing too good a job i'm so thrilled for you.

this is really great i think start of many, many great quarters linda rendle is the ceo of clorox thank you for coming on the show, linda. >> thanks so much, jim great to see you >> "mad money" will be back after the break. >> announcer: coming up -- cramer wants to hear from you. your calls on the thunderous "lightning round." next

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i have talked to the heads of almost every single one of these firms in the last 72 hours and he has no idea what it's like out there none and bill poole has no idea what it's like out there!

my people have been in this game for 25 years and they are losing their jobs and these firms are going to go out of business and he's nuts! they're nuts they know nothing! >> well, 16 years ago today as carl tnt niiia pointed out babies who were born on that day are now old enough to drive. my rant has earned a place on our "mad money" board. >> they know nothing >> that was because i saw the great recession coming i got that right got a lot of things wrong but i knew that they knew nothing. and now it is time, it is time for the "lightning round" on cramer's "mad money. buy buy buy -- play until you hear this sound. and then the "lightning round" is over. are you ready, skee-daddy? time for the "lightning round" on cramer's "mad money." start with les in california les! >> caller: hello can you hear me? >> sure. you sound great. >> caller: hello >> yeah. >> caller: okay. great. so i'm calling about uctt. ultra clean holding.

and hoping to get your view on -- >> i like ultra clean holdings very much. but the problem is i really like the industrial gases that are delivered by ultra clean and that means you should buy lindy, which is owned by my charitable trust. i like it more let's go to mike in minnesota. mike >> caller: hey, jim. thanks for taking my call. >> my pleasure >> caller: i took a position in a trending industry and it's starting to get a little traction just wanted to get your thoughts on it. nicola corporation >> it's a meme stock it's a controlled stock. it doesn't have anything to do with what's really going on at the company. it's got a very big short position it can continue to go or not just take a look at tupperware and you'll know exactly what i'm talking about. let's go to robbie in texas. robbie >> caller: thanks for taking my call, jim. i have a question about a company that had an earnings beat two days ago, has traded up roughly three bucks a share since then it's a low-cost finder in the permian basin, trades at less

than ten times earnings and currently yields just north of 7% what are your thoughts on pioneer natural resources? >> okay. pioneer reversed at one point it was up six pioneer's a charitable trust name they had a fantastic quarter i know that the opportunity is very vast because it is the lowest cost producer of oil in our country. so i am a buyer of pioneer at 229. already have it for the trust. rob in washington. rob. >> caller: hey, cramer rob from d.c >> what's up >> caller: love your show. >> thank you what's going on? >> caller: stanley black & decker >> stanley black & decker had a quarter where they got rid of all the high-cost inventory and are doing incredibly well. i can't believe the stock's back under 100 because i think you -- >> buy buy buy >> and they put out some really good bulletins i suggest you go to your bulletins and we did an analysis of stanley black & decker. we tell you why it's a terrific

stock to own we send out a lot of bulletins our bulletin on stanley black and decker was better than anything on wall street. cnbc investing club. lucas. >> caller: greetings, professor cramer second day of lent boo-yah to ya i was wondering how you feel about alegia microsystems. >> it's expensive. i know everyone wants to buy anything involving any kind of semiconductor. i don't like that. i want to hold off and let that group come in. the only one that i think is still right now at this very moment worth buying is i thought that advanced micro had a really good quarter and did not get its just desserts. it's just too good a company by the way, larry williams last night noted chartist also said he thinks it's great too let's go to edward in pennsylvania edward >> caller: jim >> yes >> caller: i own total energy for dividends. do you think it's going to take

off -- >> i think total's okay. i don't -- if i want income i've got to tell you, i think it's good by the way, i do like pioneer more than total. i think pioneer's a better-run company and i would rather see you in pxd let's go to rob in kentucky. rob. >> caller: dr. jim the chill man. >> i'm right here for you. >> caller: greetings from louisville, kentucky, home of the 2024 150th kentucky derby. >> i love louisville >> caller: the greatest two minutes in sports. jim, i have a large position in blackstone, and every time i sell a little it just continues to go higher it is 23% of my i.r.a. with a true double return >> okay, that is a little -- here's a real conflict i love it. i think jonathan gray does a good job but you've got to cut that position down. it is too big for you. and that ladies and gentlemen is the conclusion of the "lightning round" >> announcer: the "lightning round" is sponsored by td ameritrade

coming up, shopify, adobe and etsy three tech stocks that have put small businesses first cramer's take on an a-plus ai application. next

we spend so much time showering praise on companies that come up with ways to use artificial intelligence to make other businesses more efficient. and we spend way too little time on their clients it's a shame because the story of those clients is often a heck of a lot more exciting than the story of the ai tools they've been given maybe we're missing the forest for the trees? what's the forest? quite simply it's the wonder of small business which is one of the major growth engines in this country. we just learned from the u.s. chamber of commerce its small business index hit its highest level since it was started in 2017 the index measures both hiring plans and revenue expectations very impressive. despite not yet tamed inflation and the fed's relentless rate hikes the level of confidence among small business owners is sky high i think this may be the prime reason why this economy refuses to slow down how is it possible that these smaller companies can thrive in an environment of ever higher interest rates the answer lies in the much larger companies that we interview around here. this morning, for instance, i spoke to harley finkelstein, president of shopify, the e-commerce enabler

he told i atale of all sorts of new check-out methods that are far better empirically than you can find anywhere else on the web. before shopify -- people might prefer to go to smoother big business version even if the product that they were buying isn't as good. shopify could also provide you with an audience that might be much wider than you can get with your instagram page where many of these small businesses currently show their wares shopify reported, up 70% for the year, it's a great story then this is etsy which we heard from earlier etsy's enabled each entrepreneur to list their wares, sell them in a frictionless way. etsy turns a hobby like my killer tomato sauce into a business now, what we're making right here as you know is jim's none better tomato sauce. i do it all by myself. and it's really rather amazing okay well, maybe i have help. anyway i order the labels on etsy and i get the ball jars from true -- you know, whatever i have a business that looks as

professional as my product is delicious. again, the stock got hammered today. but i think at these prices etsy's a plain buy i hope to catch some downgrades tomorrow and feast on the stock. maybe you worry about how your site works, that it looks like an amateur did it and people crave professionalism or won't risk amateurs. then your small business just needs to order firefly from adobe and you can create a digital ad that looks just as good as every other ad on the internet because it's all about artificial intelligence. maybe your ad's not reaching the right people, you can change it with ease. adobe claims it helps small business to look like big business is just plain fact. everybody's got a story to tell. adobe lets you tell it the small business person is soon going to be armed with all the artificial intelligence that these big companies are going to give them. when that occurs you will wish you can own stock in the millions of little companies that take advantage of it. i guess we have to be satisfied buying stocks of adobe etsy and shopify. at this point you can argue small business has a lot of advantage over big business.

shopify, etsy and adobe among others haven't just leveled the playing field, they've tilted it in favor of small business, to which i say -- ♪ hallelujah ♪ i like to say there's always a bull market somewhere and i promise to try to find it just for you right here on "mad money. i'm jim cramere e sese you next time. "last call" starts now. i'm contessa brewer, in for brian sullivan tonight. warren buffett, now elon musk weigh in on the great aunt debate of 2023. as rust piles up, and empty offices, which parts of the country still refuse to return to work? draftkings shares and earning feet, how america's appetite for sports betting seems to be growing relentlessly. former president trump arraigned in the nation's capital. it actually help them raise money? a plus, our earnings call outdated? how some companies are exploring new ways to share

financial results and some are