welcome to bo"power lunch." coming up, another jobs number, 187,000 jobs added in the u.s. economy, that is a lot but not too many. the unemployment rate did move

higher, but not too high. markets off their best levels of the day but seem to be betting this won't force the fed into another rate hike. >> and summer may be over, but this recent rally is not green across the board with the exception of the nasdaq which is down just fractionally, all three averages finishing lower for the month of august though. nasdaq especially strong comeback in the last week from the mid month lows. we'll look at the september setup for software and semi stocks. and the ceo of walgreens is leaving effective immediately the stock has lost roughly half of its value since she took over. now trading at its lowest level since 2009. >> let's get further reaction to that sold goldilocks job rate. will these numbers keep the fed from raising rates at their next

meeting? let's bring in chief u.s. economist from bnp paribas, and also chief market strategy with dynasty financial partners. karl, let's begin with you. there was sort of something for everyone in this jobs report. there were numbers that went up a little bit to make you think that the fed will sort of pause in september. what do you say? >> yeah, definitely some hot and cold elements to this. so i think everyone will focus on their own angles of the report. but when we look into the details of the report, you see revisions but a longer workweek. so i think net/net this was stronger than expectations report. the rise in the unemployment rate was really just a flood of participants re-entering or entering for the first time into the labor market. it wasn't the kind of bad kind of rise in unemployment that would be softening of labor conditions. so this is just a flood of participants who didn't happen to find jobs, this shows that

the economy still has a lot of momentum. >> and so if this is a stronger than expected jobs report, does that then translate into the idea that the fed will be more aggressive in its interest rate policy and raise rates maybe in september? or do you think they pause? >> i don't think for the september meeting. i think that they will pause in september. i think that there is enough -- we said something for everyone and i think there is enough here for the moderates for make a case for the pause or they can build it as a skip like they did back in june. i think that this will keep the hawks on edge that maybe they need to do more, but they won't feel the urgency do it in september. so instead the market pricing will continue to toy with the potential for a november increase. but ultimately i think that we are losing momentum and by the time november rolls around, it will look like they have done enough. >> even if the fed does keep rates on hold, we're still living in an environment where interest rates are high. how does that get priced in to

the market and can it rebound as we enter the fall? >> well, i think it already has. if you look at the s&p, nasdaq and nasdaq # 100, we've already put in a year's worth of good work without altering policy. and i do think that the employment report this morning may have been a little weaker under the surface when you look at the house hold survey, over half a million people who lost their jobs. yes, they may have been re re-entering the workforce, but it is a different look. downward revisions were significant. i think that it will be a choppy market. with the vix at 13 and with still some, you know, existing concerns about where we go from here, the markets will probably chop around based on, you know, digesting the gains that we've seen thus far. but i don't think that the fed has much ammunition to raise. and again, i went goldilocks two

months ago and that is where i still am. >> and different picture than what we've seen from the retailers. from dick's, macy's talking about a cautious consumer. yet the economic data has held up a little better than expected especially when you look at those consumer spending numbers yesterday. so what should markets believe or lean on, economic data or what executives are telling us? >> i think it is a confluence of the two really. when we look at the data, july data for instance for consumer spending really showed not only strong consumer spending but stronger than discretionary category. so very much the opposite of what you hear from macy's and target. instead we saw a pickup in discretionary spending categories, they were some of the hottest components of that data that was out earlier in the week. so that tells you that there is still some fuel, maybe it is the last hoorah, last part difference the summer before people buckle down this fall. because i do think there are real headwinds.

we have student loan debt repayments resuming. excess savings story seems to be largely exhausted. and so there will be some headwinds that materialize later in the fall, but it is not happening just yet and gdp seems to be on a very strong footing right now. and if we look back a week ago when we heard from the fed chair, he raised the concern that even though we're starting to see some improvement on the inflation side, if the activity metrics continue to run hot or show signs of a potential reacceleration, the fed may feel the need to step back into the game here. i don't think that that is the case, but reports like today with a decent nonfarm payroll gain and aggregate hours worked showing some signs of reacceleration as well, this will keep some of the more hawkish leaning policy mmakers worried that they haven't gone far enough. >> but you also said that is

november heeike is no sure thin if you continue to get -- >> no sure thing, but the debate is not clear one direction or the other. so my baseline expectation is that they are done, but i think the hawks will see a lot of data including look at for example the atlanta fed. >> and that is where i was going, the baseline expectation, ron, is that they are done. you think that they should be done as well. >> and look, the atlanta fed gdp now number which shows 5.9% annual rate of growth, you have to dig into the composition. you are seeing better than 11% growth in investment, in manufacturing capacity, in infrastructure, in industrial capacity. all of which is quite good. yes, maybe it costs a little bit more to make things in the united states, but what they are making, products that are coming out of this are inherently disinflationary or deflationary over the long run. so the composition of growth is

actually quite good. i don't know why the fed needs to freak out about growth with inflation coming down, the labor market slowing and the economy settling into maybe a more sustainable rate of noninflationary growth. which, tyler, as you and see in a seema know, it will take a couple years to normalize. what we're doing right now is normal iz 00ing everything. inflation, growth, labor markets, all of that took time in a post pandemic world in which there was also a war going on in ukraine. >> all right, thank you, guys. have a good weekend. now let's look at the reaction to the report. rick santelli is standing by. >> and it has been a wild morning. it has been a wild week.

look at one week of two year note yields and realize there are 508 friday, down 24 basis points and unchanged on the day. now look at the 10 year, a bit of a different picture. they are up on the day by about 7 basis points and they are down 6 on the week. they have almost got back to unchanged. is this the top? my models show that the long data treasury yields could keep moving up, but if you look at the 20 year chart for long perspective, whether the two year or the ten year, they could both be double stops right now. so it is a very questionable time indeed for what is going on in the interest rate complex. let's go talk to jason, shall we? >> how you doing, rick. >> so what do you think of today's number from perspective of volatility in the markets and what any be ahead for equity and equity traders? >> the jobs number today really basically took any likelihood of a rate increase off the table for september.

the market responded positively. we were up 25 points this morning, we've settled back down to unchanged area right now. but overall i think it is really good for the market. we intercept which tends to be seasonality-wise a very poor performing time for the market. so i think with the rate hike off the table, it gives the market a chance to, you know, to go higher. >> and it gives a chance for the fed to look at more data points and when it comes to the fed and central bank, i don't know about you or the traders on the floor, i get a sense that they would like to be done. they really would like to be done. i'm not saying that they won't monitor the situation, but what bugged me is yesterday's year over year average hourly -- excuse me, yesterday's year over year numbers with respect to the pce core. they are sticky. we haven't been below 4% since september of 2021. are traders talking about stagflation component? >> that is a great question.

>> so not hearing it. that is great information. >> not hearing a lot about that. >> most of the sources that i talk to the banking side, that is what they are whispering. >> i think everyone just wants the fed to stay out of it and let the market go where it will go. the less tinkering the better. >> now, what about volatility? we all know that the vix, the big successful contract there, still a good contract, but zero days to expiration, i think some ways have changed the market. your last thought on how the volatility indices are painting the rest of the next four to six weeks. >> yeah, vix is extremely low. we're at 13 points in the vix. and we see a lot of interest in zero day expiration options. august saw ten of the most volume traded in the zero day expirations we've had so far. so people are still placing bets on where this thing will go. >> excellent. and it is a great tool to hedge. hedging is always a good thing. tyler, back to you.

and i hope everybody in englewood cliffs has a happy memorial day. >> labor day, labor day. >> oh, my gosh. >> labor day, my friend. but that is fine. appreciate it. the same to you. and so tennis fans were not feeling the love last night when they lost the u.s. open right in the middle of a match. now they are trying to figure out who is at fault ins did the put betwe dispute between disney and charter. y julia bouorstin has more. >> nearly 15 million lost access to the disney 19 owned channels including espn and abc as the two giants battle over licensing fees. disney says that the rates and terms we are seeking in this renewal are driven by the marketplace. but charter says that it is willing to drop abc, espn and disney perhaps for good because they say disney's offering their other channels directly to consumers on their own and that

they are also demanding higher license fees despite overall viewer ship declines. charter is proposing a digital partnership in which among other things disney will allow charter to offer its ad supported ddc apps as part of the linear tv packages. disney has not responded to the proposal just yet, but some say this is worse for disney. and raymond james writes we long suspected that there would be a huge number of customers that would gladly drop espn and other disney drop in their bill. but warn that we believe there will be a rather swift loss of cable subs and there will be a negative impact to charter revenue and earnings in at least the third quarter of this year as well as potentially into the fourth quarter as well. so the question is what precedent the outcomes of the standoff set for the other media

giants for negotiations and how consumers looking to watch the u.s. open or college football this weekend decide to react. >> it is amazing looking at those stock there, paramount down 7%, warner bros. down 10%, disney down 2%, our path company comcast down 2% as well. so as you say, it is a charter/disney spat right now, comcast down 2% as well. so as you say, it is a charter/disney spat right now,o disney down 2%, our path company comcast down 2% as well. so as you say, it is a charter/disney spat right now,c comcast down 2% as well. so as you say, it is a charter/disney spat right now, but its it is a tell for the cable market. >> and a number of analysts say this could be a watershed moment, this question of whether this really pushes the end of the tv bundle as we know it because disney is planning to take its espn direct to consumer. and we'll see if that dispute ends up accelerating the time line in which they do that. >> and another story we want your thoughts on, we have numbers on how many people want to see taylor swift in a movie

theater in october. >> we have preliminary numbers and they are massive. amc reporting that it has already sold $26 million in tickets. i had to check my notes because it sounds crazy. $26 million in ticket sales. it is already one of the top selling pre-sale movies ever according to fanfandango. and cinemark will not tell us yet how many movie tickets they sold. all the major chains are selling tickets. and this is a movie that won't launch until october 13. so massive numbers here. demand is so huge that the exorcist film scheduled to be released the same day has been moved up a week so it doesn't compete directly with taylor swift. >> got to love it. you just know she's surrounded by such a smart savvy business

team. >> taylor inc. >> i'm going. my husband was so mad that we didn't get, i told him it was way too expensive, about you now we'll go for 20 bucks to watch the whole concert in a theater. >> sure. >> julia, thanks. coming up here, august was a rough month for tech. if you are just going by the numbers, the vaneck chip index down 3%. what does it mean for september? >> and jim krarm'cramer's final to school episode airs tonight at 6:00 p.m. let innovation refunds help with your erc tax refund so you can improve your business however you see fit. rosie used part of her refund to build an outdoor patio. clink! dr. marshall used part of his refund to give his practice a facelift. emily used part of her refund to buy...

i run a wax museum. let innovation refunds help you get started on your erc tax refund. stop waiting. go to innovationrefunds.com you really got the brows. ♪ is it possible to fall in love with your home... ...before you even step inside? ♪ discover the magnolia home james hardie collection. available now in siding colors, styles and textures. curated by joanna gaines.

welcome back. tech stocks taking a bit of a breather in august with the nasdaq down 1.5%. can the2023 rally pick back up the fall? we've been seeing the market broadening out in terms of leadership. energy and industrials. is there is a chance we could see the same with tech? >> yeah, we could see certain parts of tech accelerate. we know so far this year chips have really had their time in the sun. so now investors may be looking to software for reacceleration. a couple of earnings last night underscoring what we've seen emerge the last month or so. software versus semis.

broadcom was up nearly 6% but on a strong beat. and the model boedes well for their peers. and also oracle and shop pify propelled the space. rotation of growth in stock where that could have lags. the bar for semis seems to have only gotten higher. nvidia's massive beat had more limited effect on the stock and broadcom's in-line outlook wasn't enough for the street. this could all suggest a shift in the hype cycle as well. it may already be priced in. so investors could be looking for leaders in cloud day management and new ai apps for software names. we showed you this chart a few

months ago ghoenwhen chips were getting all the attention. investors piled in to semis and then looked to infrastructure and then software and services. it seems to be playing out in the skrengenerative ai cycle as. so now we might be might be in the next phase where investors are looking in monetization of actual products in apps. >> an interesting call. what i hear you saying is that the brightest days for nvidia may have come and that the future is already priced in and that what we're going to see is software ascendant. >> software, infrastructure. infrastructure is sort of next in that chart and that would be the data dogs, the snowflakes. it could be a player that we don't even know yet. but you're right, maybe the pricing and maybe the up side has been priced in for chips. nvidia, you have to be careful because this may be the

exception. >> they are such a darling and they have so much market power that it would be very hard to bet against it. deidre, have a great weekend. and coming up, walmart's next frontier sending a message to rivals like amazon with a third party online marketplace. we have exclusive access to its first ever seller summit. we'll share the details.

ai has the power to generate solutions. but if it's using unverified data, it could generate problems. your business doesn't just need ai, it needs the right ai for your business. introducing watsonx: a platform designed to multiply output by tailoring ai to your needs. when you watsonx your business, you can train, tune and deploy ai, all with your trusted data. let's create the right ai for your business ...with watsonx. ibm. let's create. businesses need 5g solutions today. that's why they choose t-mobile for business. mlb partners with t-mobile to not only enhance the fan experience, but to advance how the game is played. aaa relies on t-mobile's network to stay connected nationwide, so they can help get their members back on the road. and we're helping pano ai innovate, to stop the spread of wildfires. now's the time to see what america's largest 5g network can do for your business.

since my citi custom cash® card automatically adjusts to earn me more cash back in my top eligible category... suddenly life's feeling a little more automatic. like doors opening wherever i go... [sound of airplane overhead] even the ground is moving for me! y'all seeing this? wild! and i don't even have to activate anything. oooooohhh... automatic sashimi! earn cash back that automatically adjusts to how you spend with the citi custom cash® card. [mind blown explosion noise] this thing, it's making me get an ice bath again. what do you mean? these straps are mind-blowing! they collect hundreds of data points like hrv and rem sleep, so you know all you need for recovery. and you are? i'm an investor...in invesco qqq, a fund that gives me access to... nasdaq 100 innovations like... wearable training optimization tech. uh, how long are you... i'm done. i'm okay.

welcome back. shares of walmart has been in a slow and steady gaining mood this year, up 13%. but now the company is looking to grow its marketplace business and hosted a summit. melissa was there. >> yes, i talked to both sellers who are signing up for the walmart marketplace and also a lineup of walmart executives who kind of pulled back the curtain on their strategy to grow online sales and the role that marketplace will play in that. one executive i spoke to is tom

ward, chief ecommerce leader. and here is what he said explaining their initiative. >> customers are continuous will i looking for more and more, they want more options, more choices, more value. and so the reason we're at a conference like this one is to help underline to both our seller community what walmart can bring to them and what together we can bring to our customers. >> tom ward spoke to me about how he really wants to expand what walmart sees as endless i'll. having more of that stuff that sometimes people go to amazon for, everything from clothing to things that they need around the house. all about having a ton of stuff and converting that into larger ecommerce sales. >> one thing i have done dealing with amazon is the notion that i can go on there with the number of a specific light bulb that may be for an outdoor light, it is this big of a bulb, and they have got it. is walmart trying to do that? >> yes, that is what they are

trying to do. and the value of doing a third party marketplace, they can take a little more risks with what they stock up on. so not only are they trying to get some of the obscure light bulbs and parts, but they can also branch out into higher price point options. even rolex watches are now on their marketplace. >> from walmart? no. >> yes, walmart. and they are not buying the inventory, they are relying on sellers. so if it doesn't do well, they don't have the same mark down risk, but instead an abundance of options that shoppers can find on their website and associate with the walmart name. >> so the rolex won't be coming from walmart proper, but a partner? because rolex controls the supply. >> exactly. it is from the seller. and those of course are authorized sellers and for a brand name like that, you're right, there is more control there. but here is the sweet spot. sellers that were at this summit being encouraged to expand their

assortment is also because they are with fulfillment services that are higher margin types of businesses. so they both expand walmart's potential online business but also paying walmart to pack and ship their boxes. >> is this all enough to really try to steal market share from amazon? walmart annual sales are one-fifth of amazon's last year. >> yes, they are still a distant second, but they are trying to make incremental changes. and one big differentiator is their stores. i spoke to walmart's head of marketplace, and he was telling me that, you know, one of the things that they are trying to do is lean into the fact that lot of third party sellers want to be vendors for their store and on the stage at the summit, one of the big surprises is they brought one of the sellers which sells fire pits and they said we're getting -- >> i have one. >> oh, yeah. there you go. i don't know if you got it from

walmart's marketplace, but pretty soon you can get it at walmart stores because they will become a first party supplier. and putting that story up there is something that amazon typically can't offer, having those stores where you can maybe make it on to store shelves. >> it is a smokeless outdoor fire pit. it is a really good product, i have to say. >> especially for the summer. >> right, when it is 90 degrees. melissa, thanks. got off the plane at 1:30 last night and still standing. time for our etf tracker. this week we're looking at marijuana stocks as the federal government moved to classify cannabis as less dangerous substance. that led to huge jumps and stocks and funds in that area. adviser shares etfmg and global a x focus funds all up big on the week. but when we switch to look of percentage off the highs, there is still a long way to go.

data comes from track insight. and let's now get to steve kovach for the cnbc news update. >> yeah, ukrainian president volodymyr zelenskyy is reportedly expected to attend the annual united nations meeting in new york later this month. albania's ambassador said zelenskyy will take part in a u.n. security council meeting on ukraine set for september 20th. meanwhile the ukrainian government said today its troops broke through russia's first line of defenses in several places and made notable progress on the southern front in the last 72 hours. also the pentagon unveiled a new website billed as a one stop shop for publicly available records about ufos. the site will house photos and videos about resolve cases as they are declassified. it briefly crashed when it went online thursday but back up and running today. so start downloading. and finally, canadian authorities told drivers to keep their windows rolled up and beware of a swarm of bees

accidentally released during an incident outside of toronto earlier this week. yikes. apparently crates carrying some 5 million bees slipped off a truck during transport wednesday. local beekeepers were brought out to the scene to help get the bees back to their rightful place. >> that is scary. that is like my worst nightmare. and ahead on "power lunch," tensions with china. the commerce secretary's trip ending on a positive note but concerns from american corporations looking to conduct business there remain. can our relationship be repaired and what would it take. we'll discuss.

♪ explore endless design possibilities. to find your personal style. endless hardie® siding colors. textures and styles. it's possible. with james hardie™.

it's possible. here's why you should switch fo to duckduckgo on all your devie duckduckgo comes with a built n engine like google, but it's pi and doesn't spy on your searchs and duckduckgo lets you browse like chrome, but it blocks cooi and creepy ads that follow youa from google and other companie. and there's no catch, it's fre. we make money from ads, but they don't follow you aroud join the millions of people taking back their privacy by downloading duckduckgo on all your devices today. chinese stocks falling this week and capping off a tough month as china's economy further slows. this as raimondo's trip to china ends with out concrete deliverables. lits b let's bring in the democratic congressman from illinois who

serves on the ranking member of the select committee. congressman, welcome. >> thank you so much, seema. >> we've seen over the last couple months a number of high ranking u.s. officials not to mention a number of ceos going over to china to mend the relationship between our two countries. but the relationship remains challenged. what do you make of that? >> i think that it will continue to be challenged unless the communist party curbs some of its economic aggression, there it is intellectual property theft or other irritating moves that really cause a lot of distress. on top of all of that, they are raiding american companies and detaining employees and making it hard to do business there. so given those challenges, i still think that gina raimondo's trip and others are very important because we need to continue the dialogue and communicating. all that being said, actions speak louder than words.

so i'm looking forward to more of those on the part of the ccp that help to improve the relationship. >> the council that you co-lead launched an investigation into black rock and msci on alleged funneling of investments in to can you tell me where that investigation is? >> the companies are cooperating and providing information to us about their investments. it you all started when essenti there were concerns about investments in certain companies in china where those companies could be harming our national security or by hurting our values by continuing their assistance in perpetrating the uighur genocide. and we look forward to more koopg corporation by these companies and others. >> and one of the issues discussed during raimondo's trip

to china was export controls covering sensitive chips or chip equipment manufacturing gear. we had a guest on earlier this week who said that the export controls are one thing, but don't lose sight of the licensing. and i'm no expert on this, so you will have to steer me through it, but that the licensing provides wiggle room to get around some of the export controls. am i on to something there, can you -- how can you enlighten us on that? >> you may be. i think that is why it is very important for the biden administration to continue to tighten their controls. chairman gallagher, mike gallagher, the republican chair of the committee as well as myself wrote a letter recently to go ee thina raimondo trying r the areas where the china sneeze are try doing workarounds with regard to our export controls. >> and it seems like your

efforts run counter to what the administration is trying to achieve, which is create a space for productive dialogue with the chinese. would you agree? >> no, not necessarily. i think the biden administration is walking and chewing gum at the same time. on the one hand, they are frightening controls, they are making it tougher for the ccp and its affiliated actors to use technology that we produce against us. and on the other hand, they are engaging in dialogue to see where we might be able to curb their economic aggression. and i think you have to have both. >> do you believe -- there are some people who say that the biden administration has been even tougher than its predecessor with respect to china. and certainly have held on to the tariffs or at least many of those. do you think that that is a good policy? >> i think so. we just had a field hearing in wisconsin at a semi truck

trailer equipment manufacturer. and what they explained is that they were basically getting driven out of business by the chinese dumping their chassis on the market at a cost less than the raw materials used to produce them. and so that is when the u.s. put tariffs on those chinese chassis products enabling the wisconsin manufacturer to then rebound and that is essential for them to thrive and for other industries to survive as well. >> as we watch for where this u.s./china business relationship goes, one area of interest i know for you as well has been a tiktok ban. we've been talking about this for over two years yet no action. what is the holdup do you think? >> i think that part of it is there are different committees of jurisdiction. and surprise did -surprise diff

committees have different ideas with how the legislation should be shaped. but that being said, i think a lot of people in congress want to see the ownership of tiktok changed from a ccp controlled entity namely bytedance to some other entity. i don't think that we necessarily want to see tiktok go dark, but we don't want to be controlled by an entity that must give user data to the ccp upon request and where the ccp is embedded within the company and its leadership. >> we'll wait for more on that especially when the senate returns next week. congressman, thank you for joining us. and coming up, turning the tables. corporations have been profiting off of our personal data for years. isn't it time that we started getting paid for it? a new startup says yes and is now making competitive offers for personal informaon.ti we'll hear from the ceo when power lunch returns.

we've got your back, road warriors. because we know you're picking up the pace, steering life at 10 and 2. you're hitting the road... and we're helping you get there with confidence. so skip the counter without missing a beat. choose any car in the aisle. and be the boss of you. go national. go like a pro.

your record label is taking off. but so is your sound engineer. you need to hire. i need indeed. indeed you do. indeed instant match instantly delivers quality candidates matching your job description. visit indeed.com/hire personal data is both the life blood of digital advertising and important ingredient in the future of artificial intelligence. but whatever happened to the dreamy idea that we could own our personal data and maybe even profit from it?

today jon fortt brings us up close with an entrepreneur whose ambitions almost killed him when he came out of retirement to make data ownership real. >> yeah, john roa is founder and ceo of a company with a tempting promise. what if you could curate a data dossier on yourself and get monthly payments from selling it? roa was annual to raise a $15 million series "a" round in this tough environment this month. and yahoo! co-founder and star wars co-founder are among his backers. roa has had startup success before. acta was bought by salesforce. but ross spiralled into a drug fueled party lifestyle that almost literally deleted him. >> i woke up in the hospital on a monday morning after four days of bad behavior and didn't know who i was, where i was. they thought i had a stroke,

thankfully i hadn't, but that is what i looked like and sounded like. had no memory whatsoever. i knew what the question was, i knew the concept, but i didn't know what mine was. they would say what city are you in, you can list it. sure, new york, miami, london. do you know which one you are in? no idea. and i was going through it is called dissociative amnesia, which is basically a defense mechanism of your brain to get you to stop when you are going to kill yourself, right, when everything is going wrong, this is one of those emergency brakes. >> he wrote a book about it called "a practical way to get rich and die trying." he escaped to a greek island, score off starting ambitions and drug, got engaged, new pr priorities and then this idea and wealthy backers said that they would invest. and this time he said that he would do it clean, do it right. there are other companies out there promising to let you monetize your data, everyone's data is clearly worth a lot.

argued though that it is really tough to accurately calculate what my data is worth. here is what he said. >> now to an advertiser, it is probably pretty valuable, right? if i know where you are traveling to next, i know you've bought a flight to paris and i can tell but a thoel that is probably worth a ton of money. but you're right, in general cases in the isolated kind of incidents of the user, it is not all that valuable. so what we had to solve for was figuring out how to not just look at it in the aggregate which has been done for 20 years, we had to figure out how your data can be worth 10, 20, 30 bucks a month to you. and therefore to us. or to us a multiple of that. >> and startups have different methods of monetarying your digital life and cutting you in on monetize it. john says cad event n has figured out the most healthiest

and transparent way to do that. >> so do i get paid if i'm on their register of -- >> yeah, the idea is that you plug in certain services say spotify, amazon, they monitor what you listen to, what you are buying. you get to pick though what is included and what is not. and based on the combination of how many things you put in, how much you are spending, your overall demographic, you get paid -- >> so they could monitor my instagram use or spotify or see what i pause on instagram, what do i click down on? >> the idea is that your name though, tlyler mathisen does no get -- they are not saying who wants tyler mathisen's data but saying there somebody out there -- >> makes me feel better as a consumer. if i am going to sell my data, at least not only am i getting paid for it, but it is anonymous as well. how far are we from a world where this becomes the norm? >> i think we're pretty far. you have a number ofcompetitors

and we're not yet at the point where it is approach whose method is the best. john roa has a track record of being an entrepreneur, he has good backer so is he could make a run at it. >> some prominent individuals and $15 million so far raised. >> did he say whether his experience with drugs and that episode ever came up in his negotiations for new funding? >> he has been very open about it. he wrote a book. and -- >> so everybody knows. >> everybody knows. >> he is an open book literally. >> laterally. and he went to a greek island, like opened up a restaurant, was like entrepreneurship is bad for me, i'm not doing it anymore. and had to convince himself that it could be done in a healthy way. when i asked him at the end of the interview what is next, he said next i'm getting engaged. so that is what is important. and so what is next for caden. >> love that. inspiring story. the maker of lucky charms is having an unlucky run.

shares of general mills hitting a new 52 week low today. consumers spending less time eating at home as they head back to office and school. we'll trade it in a fresh three stock lunch. copy that. make a hard left down the alley. network's got you covered. [please confirm requesting back-up.] -changing route. -go. roadblock ahead. ...back up, back up... reverse! reverse! next level moments, we're 30 seconds out. need the next level network. [north corridor, hurry!] -coming through! -or 3, let's go. the network more businesses choose. transplant received. at&t business. dad, we got this. we got this. we got this. we got this. we got this.

yay! we got this. we got this! life is for living. we got this! let's partner for all of it. edward jones new projects means new project managers. you need to hire. i need indeed. indeed you do. when you sponsor a job, you immediately get your shortlist of quality candidates, whose resumes on indeed match your job criteria. visit indeed.com/hire and get started today.

. let's take a look at where the market stands right now on september 1st. as you can see, after this morning's release of the jobs data, the markets are essentiaesse essentially flat. the dow industrial's barely in positive territory. the s&p and nasdaq a little lower, less than a quarter percentage point. the s&p into the green. we'll be right back. nce the cit® card automatically adjusts to earn me more cash back in my top eligible category... suddenly, life's feeling a little more automatic... oooooohhh... automatic sashimi! earn cash back that automatically adjusts to how you spend with the citi custom cash® card. let innovation refunds help with your erc tax refund so you can improve your business however you see fit. rosie used part of her refund to build an outdoor patio. clink! dr. marshall used part of his refund to give his practice a facelift. emily used part of her refund to buy...

i run a wax museum. let innovation refunds help you get started on your erc tax refund. stop waiting. go to innovationrefunds.com you really got the brows. you got this. let's go. gobble gobble. i've seen bigger legs on a turkey!

rude. who are you? i'm an investor in a fund that helps advance innovative sports tech like this smart fitness mirror. i'm also mr. leg day...1989! anyone can become an agent of innovation with invesco qqq, a fund that gives you access to nasdaq-100 innovations. i go through a lot of pants. before investing carefully read and consider fund investment objectives, risks, charges, expenses and more in prospectus at invesco.com.

welcome back. time for today's three stock lunch. walgreen's boots alliance among the top losers in the s&p 500 today and for the week after announcing its ceo has stepped down less than three years on the job. under her leadership, the drugstore chain made acquisitions to transform itself into a full service health care provider, but the stock not responding down more than 6% today. here with our trade is quinn ta tree, founder and president -- not a great day or year for the stock. >> basically it's never a good look when the ceo that's brought in to turn around the company least, leaves with a very short period of time. this is a difficult one. from a fundamental perspective this company looks good. it's now trading below book value, has an enticing 8% dividend. unfortunately, there just is no rush here, so i think if

somebody's out there and saying, hey, i want to buy this, you know, incredibly attractive valuation wise, there's no reason to be the first mouse. there's an old saying that the second mouse gets the cheese. we've got to see who comes in, who turns around the company, even if you miss the first initial move, it's okay to wait. >> in retrospect, did they over pay for village medical when they bought it for $9 billion, it's like an urgent care or quick serve medicine i suppose. >> it's hard to assume they didn't. there's no question. you look back and you say, you have to question all the previous decisions and all the financial maneuvers here. >> up next we have general mills, hit a fresh 52-week low today. not much crunch in this one, it's down about 2% for the year. the cereal maker lower by 21% for the year. what do you think of general mills, not the products. you got to love the fruit loops. >> this is a tough one because we actually own this in our dividend model, and we would

continue to add this here, unlike, you know, walgreen's boots alliance, this one gets more attractive the lower it goes. it has a decent balance sheet for a staple, a nice 3.5% yield, and the dividend payout ratio is healthy at about 50%. i would put my fundamental geek hat on for a minute. you look back over the last 10, 15 years. this company has been able to compound their return on equity by about 20% and since they're retaining half of that, that means they're growing their intrinsic value by 10% per year. this is a name, if you are looking for a good stabple witha decent yield, you can start nibbling, leverave some room. we like this one a lot. >> keep that geek hat a lot. we want to take look at l lulu lululemon. it upped its guidance for the year on strong china growth. the stock up more than 5%, the

top gainer on the nasdaq 100, and interesting to see a retailer talk about strong international sales. >> it's a shame we couldn't get the video working because i'm sitting here decked out in my lululemon outfit today, you know, just because of this. we're big fans. we own the stock. it was really nice to see the second, you know, quarterly earnings report. this ed a really nice report last quarter there was a lot of speculation because of the retail softness going on out there. you can look at this stock and say, wow, this isn't cheap trading 30 times forward, but the company has no debt. they've got about 800 million in cash. and again, what's happening? they're taking market share and growing those earnings and raising guidance. so in a soft retail environment, this is one where folks who have to have, you know, the exposure in their portfolios for allocation reasons, they're going to shift out of the laggards and they're going to go into this winter. so even if the 5% move today, i'd still be a buyer of the stock. >> quint, thanks for your time. and today's big move in l, lulu

moving into second place passing sullivan, they're all chasing charlotte flair up 50% thanks to nvidia. we have time for a couple more stories. after a strong start to the year, hospitality and travel stocks are giving back some of the gains in the month of august as occupancy data shows the number of americans checking in to hotels continues to moderate. f expedia, airbnb ending down 10%. among the worst performers, take a look at host hotels and sunstone, these are hotel reits that have high exposure to maui. both stocks falling 14 to 10% as we watch e those recovery efforts continue on the ground. >> i get maui. is this phenomenon? do hotel stocks and air b bnb

decline in august? >> part of it is people are traveling to europe, so the u.s. travel market has been treasured by that. seema, good to have you. >> great to be here, tyler. >> have a good long weekend, everybody. whatever you're doing, do it safely. we'll see you next week. thanks for watching "power lunch." >> and "closing bell" begins right now. welcome to "closing bell." i'm mike santoli in for scott wapner here at post 9 at the new york stock exchange. this make or break hour begins with the stock market unable to make too much of some made to order economic data on jobs and wage inflation, leaving the major indexes somewhat indecisive to start september. bond yields perking up. some big tech leaders under pressure today. those small caps and banks getting a nice lift. r rye detrick is back with us. why he thinks september could be better than many are predicting. our talk of the tape is a loosening job market is an