some s&p puts today. >> a lot of noise in the crowd. shoutout to the folks at st. thomas aquinas here in the house. medtronic. >> thank you for watching "fast money." see you back here torr at moow 5:00. do not go "fast money." see you back tomorrow at 5:00. "mad money" with jim cramer starts right now. my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. i'm just trying to make you a little money. my job is not just to entertain but to educate and teach you. call me at newsom or tuite me @jimcramer. well need to talk about how professionals buy and sell stocks because they don't do it like regular people. if i am the teacher i claim to

be, i have to make you understand this stuff. let me use the impact of these glp-1 weight loss drugs as an example. now these medications made by novo nordisk and eli lilly has multiple uses, and they've become one of the most powerfully disruptive concepts i've ever seen in all my years in this business. i call them concepts because they're not yet a reality. that doesn't seem to matter to wall street. we own eli lilly for the charitable trust and talk about it endlessly and do so with a reason. its drug might become the greatest selling pharmaceutical of all time. >> the house of pain! >> all aboard! >> well, you know, i'm excited. it just hit an all-time high today of $605, up $25 in this one session. so after a day where the dow gained 66 points. the s&p climbed 0.43%, the

nasdaq jumped.71%, the way concepts seem to get ahead of themselves in the stock market. let me set the stage. weekly injection drugs that help people with type 2 diabetes by lowing their glucose levels. novo nordisk's drug called wegovy has also been approved to help with weight loss because it suppresses appetite and curbs hunger. it is a runaway success. it's always being used off label because it has the same mechanism as novo nordisk. it's in very short supply because of demand. we've known that these glp-1 drugs could impact many different industries, but nobody thought that would happen any time season until walmart, one of the nation's largest grocers last week mentioned them as a reason for a decline in some food sales, which i have now learned are junk food sales. that was all she wrote for the food and beverage companies considered a junk maker, which is pretty much all of them, because there has been so much

money made in snacking. remember, snacking went up during covid? so they invested heavily because they thought it would be a lifestyle change. now it looks like it has been a big mistake, even with the work from home cohort. now let's understand that this panic is off of one comment from walmart. no food company has seen a decline. conagra makes a lot of snacks. they haven't seen a slowing. pepsico no, they didn't. they told me things are accelerating. quizzical. so the nonprofessionals might say walmart, but the food companies say no, no, no. so let's go with the companies. they're reliable. they know more. who the would know better? that's not how the professionals think. they know the stock market is a prediction machine, which means the present is less important than the future. that's what you're supposed to know. see, they're not going the wait around for the future. they can't wait. it's too late when the future comes. so what do they do? they take action. they are crushing the stocks of

hershey's. >> sell, sell, sell! >> big snack food company part of kellogg -- >> sell, sell, sell. >> hormel, pepsi, conagra and jm smucker. >> sell, sell, sell. >> which has the unfortunate distinction of having just bought hostess, the ultimate junk food. if you're a brave soul, you may say it's over done and now is the time to start buying. they won't be all that hurt. i get that. however, i need you to think about this. if you know candy is bad for you and you don't particularly crave it because of these new drugs, why would you eat it? you're going to eat less candy, the vibe is going to be lower, and that's what matter, volume. why not wait to see? the answer you can't. by the time there is definitive proof, the stocks will already have been obliterated. sell, ask questions later. they know walmart is seeing weakness in snacks. that's enough for thome get out of every one of the companies i

just mentioned. why is this still salient after we learned about it last week? i say it's because we keep finding new uses for the drugs. last night we learned novo nordisk had to stop a study that it was clear it stopped kidney failure that it was unfair to people getting the placebo. baxter, a very good company. davita, the stock collapsed. the decline was so pronounced that they circled back to and have already been sold aggressively for months. so dexcom and abbott labs got affected too. only their stocks have been impacted. abbott, for example, is adamant that the glp-1 drugs are positive for blood sugar monsters. weight loss drugs such as glp-1s will not eliminate the need for other tools people use to manage diabetes, such as glucose monitoring systems. in fact, it's the opposite.

the tools work better together. abbott went on to tell me, quote, new data demonstrate that more people are relying on both weight loss drugs and continued glucose monitors to make short and long-term behavior changes. get this. a recent analysis of the retail pharmacy data in the u.s. shows people have better adherence, wear their sensors more days when using free-style libra systems in combination with glp-1 therapies. it's the red hot glucose monitor. maybe it's not so hot anymore? my head is spinning. i don't even know. the market is saying all those things that abbott, they could all be true, absolutely. but if someone is obese and prediabetic, these drugs let them lose weight and avoid diabetes entirely. that's the catch. in that sense, sellers think abbott and dexcom haven't seen anything bad so far, their future growth will be impacted. and again, they can't wait around for future.

resmed is a really good company that makes machines for sleep apnea. right now people are using ozempic for sleep apnea. it hasn't been approved yet, was it's thought to work against sleep apnea because like many health care problems it's partially caused by obesity. a study is expected to be completed in march. given the surprise kidney data for the glp-1s, money managers don't want to wait around for the official news that drug also combats sleep apnea. so resmed gets clogged. intuitive surgical, isrg comes down though bariatric surgery for weight loss. doctors consider this invasive surgery. they ask you to get your heart checked out before you do it that has led doctors to prescribe wegovy instead. intuitive surgical admitted it's hurting in growth, just a tad slower. it's the kiss of death.

no one seems to wait around to see if the medical device stocks will be ill packed. what if there are fewer heart attacks? time to sell boston scientific, medtronic even j&j. again, money managers don't want to wait around for the next press release how these drugs are great for your heart. doctors will tell you if you're a heavy drinker, you should be taking the drugs because they stop the craving for liquor like candy. is there any other reason that the maker of jack daniels has seen its stock just get obliterated? institutions don't want to wait for definitive proof. it's too late. they got to get out now. which brings me to the point of the story. an institution's goal is to anticipate not the action itself, but that there will be others reacting soon. and they have to get out ahead of those late reactors. bottom line, i know it seems superficial, knee-jerky, but money managers are knee-jerk and

superficial people. and in the wild cases of wegovy and lilly's mounjaro, the more superficial and the more knee-jerk they were, the more money they saved. whew. mike in louisiana, mike? >> caller: hey, jim. this is mike from shreveport, louisiana. >> i love shreveport. i've been there a bunch of times. it is so much fun. great place. >> absolutely. thanks for taking my call. >> sure. >> caller: so jim, i'm holdiing cortera, i'm thinking about buying elg. what's your take? >> all right. this is a great question, because i talked to them in the conference call how we're going to be selling the pioneer as a position for the charitable trust. and the one i was thinking about was eog. we're actually thinking about that because it is so well run. great call by you. shreveport rocks. crystal in maryland, crystal? >> hi, jim. what a pleasure to be able to talk to you. >> you're very kind, crystal. >> caller: i'm just wondering

about johnson & johnson. i'm 80 years old and have had it for a long time, had tremendous profit. and i'm wondering whether where the company is going and whether it's time for me to jump ship. >> well, it's a fabulous company with a 3% yield, aaa balance sheet. but it's in the crosshairs of the plaintiffs bar, and the plaintiff's bar wants to take it for everything it is worth. and new they bought a heart device company. and the people who make these weight loss drugs are threatening that whole monopoly of what they've got. look, j&j is a good company. i don't want you to blow it out. but understand the forces of anti-j&j are very powerful. a professional's institutional goal is to anticipate, not the action itself, but that that there will be other sellers that are about to start selling you. have to get out of the reactive sellings, out ahead. piper sandler is out with its annual teen survey. which retailers are hip with the youths and which are the stocks worth buying? and then intuit is making the

case for why it's the leader in ai, but do investors believe the hype? i'm talking to the ceo and the latest fed minutes came out today showing the data really important to the fed heads. but what about the theory higher for longer? i'm taking a closer look. stay with cramer. don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer, #madtweets. send jim an email to madmoney@cnbc.com. or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com. (♪♪) in this clinic, we pride ourselves

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yesterday morning we got one of our favorite sell side research reportings of the year,

the fall edition of piper sandler's semiannual taking stock with teens survey. this is terrific reporting. most are boring, but not this one. it's something i keep an eye on every spring and fall, because it tells you exactly what teenagers like. the latest round surveyed 9200 teens across 42 states. this is the northwest notoriously fickle demographic out there. i'm too old to know what they're thinking. i used to rely on my kids, but now they're too old too. and that's what makes the survey so indispensable to anyone thinking about owning anything in a consumer-facing business, whether we're talking footwear, apparel, food, entertainment, every business wants to own the teenage cohort because there is a chance you can win these younger customers over for life, because our preferences tend to fossilize as we get older. with a big thank you to the dozen or so piper sandler analysts who contributed to it led by global lifestyle brands analyst abbey and edward aruma,

because the taking stocks with teens covers a lot of ground, i'll go sector by sector. footwear and apparel and retail. then i'll circle back to more groups after the break. footwear and apparel. this business is hostage to teenager preferences in a way that really most aren't. you're fraud if you try to guess this one. you know why? first of all, nike reigns supreme as teens' favorite brand in footwear and apparel, earning the number one spot, get this, for the 13th straight year. to give you an idea how much they love nike, it was a staggering top choice of 61% of the respondents in footwear, 35% in apparel. the second most favored shoemaker converse with 9% also belongs to nike. by comparison, adidas, i don't know if you have seen the becker thing, he calls it adidas, came in at third place at %.

on apparel runners up were american eagle and lululemon. nike scored 35%. they own the sector. of course, their numbers weren't much surprise, but here is an interesting nugget. nike's website came in at the number three spot for favorite e-commerce site behind amazon and the chinese online fast fashion retailer xian, which i've got to do a ton more for the show to get in front for you. that's down a spot from spring, but still pretty good. nike's stock had a nice bounce thanks to a better and that feared quarter. you have my blessing to own it if you're not worried about the company's explosion in china. buy some tomorrow and buy some if it drops. what else jumped out on the footwear apparel? on rung. one of the stocks we talk about all the time, one of my favorites, it was the eighth most favored footwear brand from teens, up from 12 last time.

on was also the number five athletic. and crocs held steady at number 6. hey dude, was number seven. and my wife just bought yesterday also had a good result, climbing to number three in athletic footwear among upper income teens. that's very good numbers. last on footwear we got new insights on birkenstock. holy cow, did that deal stink, which the german sandal maker that came public. i don't want to be too pejorative about something that cost people a lot of money. piper listed them by name. the name listed name withheld because they participated in the ipo and they're in the quiet period. now it's down to number 10, despite the barbie movie, though it was doing better with upper income boys. no wonder the stock collapsed under its own weight. i told you it was too expensive. piper sandler mixed for lululemon, which surprised me. it held its number three spot in

the overall apparel category, but lost a bit of share, down 30 basis points from the spring. i think the numbers still look pretty good for lulu. number one for upper income girls. now the continued ascent of this xian, all over the report, on multiple lists of favored brands destinations for teen girls. shein and another e-commerce platform, the pde owned ta'amu are becoming a powerful force in online shopping. they deserve more attention than i can give them here. they're taking share and taking names. now there were also some very negative stories in footwear and apparel, and i'm not saying negative, i mean real negative. the first one starts with vf corp. this is painful. their once beloved vans fell from one spot to the fifth most favored footwear brand. it's really troubled with 150 basis point decline from the

spring, 350 basis point decline from the fall 2022 survey. fsc also owns the north face which fell from number 6 to 8 in athletic apparel for rich teens. i am rooting, and i want him on for logitech ceo -- well, former, bracken dowel, because he took over this company, vf. and he is really, really good. but he's got his work -- after the quarter he should come out. he has his work cut out for him. >> was stunned and how bad this company. i remember when it was really great. tried to classify the under armour results mixed. it's tough to butt a positive spin. it claimed the top spot in the category no one really wants to win called top brands no longer worn by up income male teens. 27% of the respondents classifying under armour that way, up from 20% in the spring.

of course two other doppelganger, gap and old navy made the no longer worn list for rich teenagers, both boys and girls. this is one you don't want to aksel. in but what about where teens are shopping? there was a huge jump in mind share for the offpriced subsector, especially among upper income teens. looks like even rich kids are trading down. great news for tgx. you got to catch the replay of this meeting we had today. it was dynamite. plus fellow travelers ross stores, not my fave, the rack. although the piper analyst preferred tgx as i do. outlook stores, same trade down story. outlet centers one of our favorite reits. on the other hand, after hearing regularly young people were flocking to secondhand and retail marketplaces over the past several years, those platforms continue to lose momentum, especially amongst upper income teens.

that's bad news for thread up, the real real. but also etsy, which has exposure here after a quite deep pop, back in 2021, which i thought was doing good until i read the survey. the only major takeaway is amazon is number one by a mile, which should come as a surprise to no one. 59% of upper income teens listed amazon as their favorite e-commerce site. by the way, leina khan was not included. i don't think she responded to this. up from 57% in the spring and 52% last fall. drilling down, 64% of upper income male teens prefer amazon, which is nearly six times the second-place finisher, nike at 11%. 54% named amazon again, roughly fife times the second-place finisher shein. i'm poking fun at lina khan. she is the head of the ftc. i keep coming back to the fact that when you read these things, people love amazon. so don't break it up. it's loved by all who use it.

here is the bottom line. even the best footwear and apparel place might struggle in this tough environment. but the offprice retailers work in a world where consumers are feeling the pinch from inflation and also radically higher interest rates. nike is out for me, is good. and tjx is definitely good. and amazon. we'll learn what teens prefer in food, restaurants and entertainment. it's going to blow you away, and it's not what you think. "mad money" is back after the break. >> hallelujah! coming up, cramer continues to hunt for where gen z is moving the market to. the young money favorites that could help keep you current, next.

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piper sandler's annual taking stock with teens survey. footwear, retail. now i want to drill down in this extremely important vary of what teenagers like. first, let's talk cosmetics. the category as a whole is strong. average female spending on cosmetics was at the highest level since prepandemic, and up 33% year-over-year. even spending on fashion was down 7% year-over-year. cosmetics did better than the broader beauty products, up 23%. in terms of individual companies, elf beauty extended its lead as teens' favored cosmetics brand that was up from 22%. the stock just sold off 20 bucks. i think it's a pretty interesting situation. it was up 16% a year ago. now this is one of the most aggressive mind share expansions i have ever seen. and the guys who run this company really -- remember, they offer great value and very similar quality in my mind. now there are also some negative result here is for my charitable

trust, because estee lauder, two of its brands, too faced and mac fell out of the top ten, mac being really important for them. lauder did better in skin care. how about shopping channels for beauty products? ulta continues to bleed mine cheri lewising to sephora. as recently as the spring of 2022, 48% of teen girls said ulta was their favorite destination for beauty products. that's now fallen to 32% versus 37% for sephora. that's a rather remarkable change. the food and beverage space has been crushed under the wait of this hammering about a new class of weight loss drugs. even since walmart blamed them for softness. the teens are the least likely to take these new drugs, though. so even if there is loss volume from people who no longer crave snack food, it's the younger generation who will praise this.

in the beverage space, one of my absolute favorites, i'm doing a piece about it for the club, celsius moved up to third place among teens in energy drink at 16%, which put it only behind monster and red bull. hue johnson the ceo of pepsico, they own a stake in celsius. he said it is as hot as he's ever seen. they're clearly doing better among teens, which boepds well for their future, because that's the key demographic. celsius needs to get younger people before they graduate to coffee. how about snacks? they're still the best source of growth in the food industry. so how do the teens feel about these companies? pepsico did best, earning the top spot for snack companies with 29% mind share. and that's thanks to frito-lay business, whether it's lays, earning two, three and five spots. campbell's soup jumped to number

two thanks to a strong performance from goldfish. they got a lot of new extensions. and mondelez, fourth spot with an 8% market share flat from last survey. real strength in the newly acquired clif bar which continued to gain shares. 77% named it as their favorite snack brand and plan to eat more of it over the next six months that is the better for you snack that walmart is telling me that things are -- let's just say that's where the sweet spot is right now for everybody. now remember, this group is persona non grata on wall street because of the revolutionary weight loss drugs. so don't think this is an influx. it could be. the piper survey has data on teens' favorite restaurants, but there wasn't a ton of movement here. for at least the fifth straight survey, the top two restaurants were the privately held chick-fil-a and then starbucks, whose stock was down badly today, and i think is attractive. in that order, that's how they finished. so they both gained a bit of share in this iteration. mcdonald's and chipotle have been battling for the number

three spot for the past several years, making the jump this fall. both gained share. finally, raising cane's chicken fingers jumped darden's olive garden to round out the top five. i don't know a ton about this one, but they just opened their two spots in new york city. this tells about how teens feel about social media platforms and entertainment. on the social media front, cramer fave meta killing it. meta owned instagram, gained a bit of share in overall usage and as the platform teens named as their favorite. you know i think this stock is fabulous. facebook which is the same under meta, held steady on use. you know i'm liking that one. the uses continue to trend steadily higher say thanksgiving used the platform in the past month. not many people named pinterest their favorite app. just 2%. they got some work cut out for them. that's okay. as long as usage climbs somewhat and the company is successful with its modernization efforts,

i think pictures are going to continue to be a good winner and a great stock to watch. tiktok was strong again for at least the fourth straight survey. it was the platform teens most frequently named as their favorite. that's discouraging to me because i don't want tiktok getting so much data on american teens. but its popularity is hardly a surprise. i still favor realism owned by meta. the big loser? sna snapchat. not a shocker. there is a reason the stock stuck around 10 bucks for the past year and a half. in the video streaming, youtube finally surpassed netflix. that's a big change as the leader in daily video consumption among teens. i've been focusing on youtube in recent years, telling you that platforms are arguably the leading franchise in all of media. now we have some empirical evidence that backs it up. amazon's prime video and display anyplus are gaining share with teenagers. 77% of teens surveyed that used the platform for the past six months, up from 68% in the last survey.

and 46% of teens now pay for spotify, up from 44% previously. the analyst knows 96% of teens use a music streaming platform. but there is still opportunity for companies like spotify to convert free years to pay, which people really want to see. now kind of interesting, we need to talk about apple. always apple, right? piper's teen survey had strong results for the iphone, which a near record 87% of teens own and a near record 88% of teens intend to purchase. i say own pple, don't try it. the piper sandler analysts also anticipated that the solidly entrenched iphone could be a catalyst for further services growth for apple as the company is still base grows and grows and grows. i agree. which is why i say own it, don't trade it. i think invasion comes out tonight. i like it. it's a good one. you might want to check it out on apple plus. on top of, that apple pay has become the most used payment app for teens by a pretty wide margin.

55% used it in the past month. holy cow, that's way up from the other guys versus 37% for cash app block, square, and one-time great stock that's no great anymore. bottom line, there is a lot of the survey to tell you whether teens like it or not. teenagers are the future and this thing makes you a lot of money. thanks again to the analysts of piper sandler who made this stuff happen. your stuff is really great. let's see if the results this earnings season confirm what we saw in the survey. let's go trey in california. trey? -- i'm sorry, troy. hi, terrorism. >> caller: yeah, troy in california. i made good money in aal, but is it time to get back in the airline? >> no. i'm not going recommend the airlines right now. we have -- we have fuel a little too high, and it's going to make it so it's just a difficult thing to recommend. so i'm not going to do that right now. . every wiz wants to own the teenaged cohort because there is a chance you can win these younger customers for life.

i'll be interested to see if the earnings season confirms the results from the survey, and i bet you the survey is more accurate than a lot of other wall street data. intuit has been heavily investing in ai. why is the stock still below its 2021 levels? i'm finding out. and mortgage rates are still at a high. gas price, they're not coming down. so are investors crazy to think the fed might pause in its rate hikes? and all your calls rapid-fire in tonight's edition of the "lightning round." so stay with cramer. (birds chirping) go. and go and go and go. ( ♪ ♪ ) but what if you... stop? you work hard, it's time for a bank

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♪ all sorts of companies love the claim that they'll somehow

benefit from generative artificial intelligence. but future most ai just a buzzword. how do you pick out the real winners? how about looking at the companies that were talking about ai before it was cool? take intuit, the massive financial software company. you know them as turbotax, credit karma, quick books and mailchimp. intuit started talking about ai over five years ago. they use to it help people do their taxes and help small businesses balance their books. but in the past month, they have upped their game with something called intuit assist. that's a new regenerative aye power digital assistant that they unveiled at an innovation day last month. could that give us another reason to buy the stock that has been trading steadily higher for the past year, even as it's still well below its 2021 highs? let's check in with sasan goodarzi, and he is the president and ceo of intuit to get a better read of the situation. mr. goodarzi, welcome back to "mad money." >> hey, jim. how are you? great to see you. >> okay, your presentation was the beginning of what i realized

is the next level of ai. everybody tells me they're going to use it. i think that you have actually made so that if you're a small business you have four or five employees that are intuit, because you just don't need four or five employees. you are -- you are the most forceful multiplier company i know. i'm going give you the floor to tell people what your ai platform does, because it is very real. >> well, jim, your tf was amazing. when we set out five years ago to help small businesses and consumers, what we said is we need to tip the odds in their favor. and what we need to do is create an assistant that can deliver intelligent assistance in ways that small business disease grow their business, get more customer, retain customers, know where their profitability is coming, from and then to be able to manage their cash flow. and that's certainly what intuitist is. it's a combination of five plus years investment in data, in ai,

and particularly generative ai, where now we are truly the assistant in the pocket of consumers and small businesses where we will do the work for them. they're always in control. they can always decide what things that we want to evolve. for instance, take a marketing campaign. if you want to develop a marketing campaign focused on a segment of customers selling new furniture that you just came out, we will develop the entire campaign for you with images, with the content, what should go on the omnichannel, inclusive then of segment reporting is and what the performance and follow threw should be. that's a game-changer for small businesses. we're truly excited about the possibilities ahead to truly power prosperity. >> you make the point that small businesses are hurting. you said there are about 90% of where they were, but because i think of what you do with your ai investments, and also, by the way, let's incorporate what mailchimp does in your suite.

you make it so they may be spending less on things that they don't make money on because of you. >> yeah, that's exactly right. the essence is bringing all our platform capabilities together. mailchimp. >> quick book, credit karma and turbotax. what we're creating for small business is they can sit behind their keyboard. they can look at their app and be able to say hey, this is the marketing campaign i want to run. these are my cash flow targets. and i want to run this campaign for a week. and we put together not only the whole campaign and cash flow projection for them, but we'll execute it on their behalf while they're always in control and then make adjustments. i think that's key. in life you make assumption around how a campaign is going to perform. but the most important thing in a campaign, well, what were the insights? what was the data, the pivot? now we in essence have an entire marketing team and marketing agency that is there on their behalf in an app. and they're able to actually get

to the outcomes they want by spending money very smartly and actually put their employees to even better use to more value added work. and that's what's really exciting for small businesses. >> let's drill down on that. so many cynics tell me listen, ai means fire people. i look at it another way. ai means being more productive, therefore being more profitable, therefore being able to hire more people. >> yeah, by the way, our view, and i think technology over the last 30s 40 years has proven this, it ultimately the role you play as an individual and as a human being will evolve over time, but we actually believe people will be key to the success of consumers and small businesses. the example i would use for you is our intuit assist leverages data and ai to provide the assistance that's intelligent and personalized that i just shared with you, but there is always a gateway to live expertise. there is always gateway to a human to help do their bookkeeping, their accounting, to help do their taxes, to help

them with marketing advice. we believe humans are actually a very important part of the future. it's going to have to add value differently, but it's the key to success for small businesses. >> but also at the same time, i want hume man, but what i like was you documented your success rate. if a company uses you, it is far more successful than a company that doesn't. i think some of that is because your generative ai actually gives people a panoply of what works and what doesn't. i think so many mistakes because i didn't have this information, mistakes you would have secreted me on in every small business that i ran. it seems like the success rate is based on the data. >> yeah. and by the way what you just shared is our ultimate compass. 50% of businesses go out of business after five years. and the goal that we've said if you're on our platform, we want that to be 20 points better than industry. and right now if you're on our platform, your success race is 19 points better than if you're not. and it's because we're leveraging your data with your permission and all the ai capabilities to help you figure

out where to do you find customers? what customers to target? how do you get more wallet share? what segments are profitable? and where you have opportunity to sell more of your services and what state, what country, and it's profoundly impactful for small businesses, because, again, it's tipping the odds in their favor. >> okay. until i read your deck, i wasn't sure where credit karma fit in. but it's very clear that you need that. small businesses are desperate to know how they are doing, because it's one person, it's two people. so suddenly saw it as part of the platform, it made a lot of sense. their eyes were opened why you made that acquisition. >> yeah. by the way, there is really two big things we're trying to accomplish. one, becoming the source of truth and the center of small business growth, which is bringing together mailchimp and quick books. the other is we really want to be the destination, the consumer destination and the consumer platform, bringing turbotax and credit karma together. when you think about credit

karma, it's over 100 million members. we know everything about the customer. and with your permission we can help you, connect you to financial products that are right for you to help you safe money, to be able the get your tax refund and know what to do with it within hours. so it's profoundly impactful with bringing turbotax and credit karma together. and this season is going to be a fun season as we integrate more of those applications together to create one consumer destination for consumers. >> i wish i had that platform when i started some of my businesses, because i would the mistakes that i made were probably to evident to the data you had and the assisting. sasan goodarzi is the ceo of intuit. i tell you, i have loved this company from two ceos ago, and they have a great bench, by the way, because they are, if you're a small business, you can't live without them. "mad money" is back after the break. coming up, cramer takes your call, and the sky is the limit. it's a fast fire "lightning round," next.

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it is time! it's time for the "lightning round." cramer -- [ buzzer ] and then the "lightning round" is over, are you ready, skee-daddy? time for the "lightning round." let's start with peter in oklahoma, eter? >> caller: yeah, how are you doing, jim? >> i'm doing well, peter. how about you? >> caller: good. i'm calling from yukon, oklahoma. i don't know if you know where that is. >> i'm not that familiar with it, candidly. >> caller: it's the momentum home of the great garth brookings.

i'm giving you and garth a huge boo-yah from the great state of oklahoma. >> i know he is addicted to the show. so i'll do the same. go ahead. >> caller: all right. i'm a huge fan, first time caller, long-time listener. mys question is about solar technology. >> it's interesting. down a lot. i want you to take a look at first solar, which is doing so well, and i think it's a strong buy. right here. how about rob in pennsylvania, rob? >> boo-yah, jim. >> i am doing well. how with you. >> caller:? good. hey, i know you've been a little up and down with this stock the last year or so, but it had a good round up the last day or so. what's your take on plug power now? >> you know, i just can't be a fan of a stock this lose -- the ceo told me he would be making money, but he is a phillies fan. let's go to tim in maryland. tim? >> caller: boo-yah, jim. >> boo-yah! >> caller: first time long time. >> oh, fantastic.

how can i help? >> caller: i'm looking at brookfield infrastructure. what do you think? >> brookfield infrastructure. you know what? i like it so much i'm just debating whether that 5% yield is going to protect you. no, no, we can't. it's not going to protect you. in the old days it would have. let's say no go right now. evan in virginia, evan? >> caller: hey, mr. cramer. boo-yah. >> boo-yah. >> caller: my puppy maggie is a big fan of yours and she loves chicken. how do you feel about tyson food? [ barking ] >> two dogs, your dog and that dog. let's go to ricky in florida, ricky? >> caller: boo-yah. >> oh, man, i was chilling yesterday. what's happening? >> caller: not much, not much. thank you for having me. two quick questions. the first is i own about 300 shares for key corporation.

>> key is such a good bank. i come out here and oh, god, do i have to tell people to sell? gorman is really good. key is really god. i'm going make a stand and say you should own key. 7.7% yield. i am going out and saying i like key. it's a tough move for me, but i'm doing it. let's go to bob in florida. bob? >> hey, mr. cramer, how are you doing? >> i'm doing well. how you doing? >> caller: good, good. thanks for having me on. i heard you saying a coup of shows ago you want to invest in companies that make real things with a good balance sheet. >> make things and do stuff and make money. that's my thing. >> caller: absolutely. what do you think of monster. >> i have to tell you i think monster is a very good company. it's not gone up as much as i think because a lot of people liking celsius, and celsius could make money next year. i like them both. that, ladies and gentlemen, is the conclusion of the "lightning round"! [ buzzer ] >> the "lightning round" is sponsored by charles schwab.

coming up, have you had enough of the fed games? cramer cuts through the interest rate chat were some good news on the economy. when "mad money" returns. boo-yah, jim. your integrity makes you the boo-yah saint of wall street. >> boo-yah, jimmy chill. >> ba-ba-ba-boo-yah, jim! >> quadruple. that's a lot of boo-yahs. in the u.s. we see millions of cyber threats each year.

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here is a game that is getting a little long in the tooth, what will the fed do next? as i see it, this parlor game is driven by fatuous thinking and laziness. several forms of inflation turning into deflation, interdon't matter. the fed minutes from a month ago, they mean absolutely nothing. because what matters is the current data. i'm dismissing it entirely. the late important data point from the september employment growth showed high growth in hiring but low growth in pages. it's not dispositive. what would be dispositive? first we know that the long end of the yield curve is more important than the short raises controlled by the fed. most price off the long end which is no longer artificially low. so we do have to watch the long end of the curve more than the short. second, no fed chief wants to be the guy who stops raising

interest rates and gets a blast of overheated numbers. having one encouraging numbers does not a streak make. you need perhaps as many as six monthses in a row before you can be certain that the coast is clear. hence the higher for longer stuff. jay powell doesn't want to repeat the mistake his predecessors made in early '70s. he is a historian, by the way. why do we parse the word whenever the fed opens its mouth? people hope they'll off a viewpoint that will help you figure out whether there will be a pause or rate hike. i think it's a hollow exercise. you want to know what jay is going to do and what he thinks or what matters. while i do think he wants to pause, he wants to know he needs to beat inflation. he is not seeing that. i don't think he's got enough positive data on that front to feel comfortable. if he hasn't seen it, then we don't care if others have. for example, homes have barely come down from their highs. when you add in mortgage rates, they're the least affordable in history. [ booing ] there is roughly still up 40% before covid. [ booing ] we talked used cars last night with carmax bill nash.

that's going the wrong way [ booing ] we know that gas is going higher. should it be going lower by now, not yet. rents aren't coming down. no meaningful decline in the supermarket, at least they have stopped going higher. restaurants haven't collectively cut prices. you and i know it costs much more to go out to dinner than it used to be. that'sing not right. poll afterpoll shows that inflation is considered the greatest scourge of our time. it is no coincidence that the teen survey we covered earlier showed a newfound love for tj maxx. and that's because you can afford it. that's why i think it's absurd to believe the fed is done. but i also know this. the rate hikes hasn't had a chance to work their magic, which is why it's right for the fed to pause and see if they will. i just wish we could stop the darn parlor game of what the fed will do next. they told you what they'll do. rates will stay higher until there is meaningful data that shows some deflation from the highs, not just the slowing of inflation. the good news, inflation can be brought down without doing too

much damage to the economy. the bad news, we have to sit through endless stories and chat what the fed is going to do. you want to know what it's going to do? watch to see if he can get actual declines in price, because not much else matters. i like to say there is always a bull market somewhere. i promise to try to find it just for you right here on "mad money." i'm jim cramer, see you tomorrow. "last call" starts now. \s. wall street tight are notes lashes out. over the responses to the israel-hamas war. kyle bass will be here. late-breaking developments on the uaw strike, and phil lebeau will be here with those. the wildest day for the sam bankman-fried trial, includes a bribe to china. crushed by weight-loss drugs, a new stud with on the benefits hammering yet another history. soaring car sticker sh