scantly sclad sydney sweeney, who i just learned is a fan of the show. >> google it, guy. do you have a final trade? >> marathon. >> sara, thank you. >> it was a blt.as "mad money" with jim cramer starts right now. right now. my mission is simple. to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. and i promise to help you find it. "mad money" starts now. >> hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. i'm just trying to save you a little money. my job is not just to entertain but to educate, teach. explain credit days like today happen. call me at 1-800-743-cnbc. tweet me @jimcramer. the newfound rationality continues. this market's punishing the weak while rewarding the strong.

it's no longer making excuses for poor performance. in some cases it's not even embracing good performance after the monster move we've had in the last two weeks. that's why on the eve of the big federal reserve powwow in jackson hole the averages got slammed. the dow sinking 178 points. s&p down .43%. nasdaq tumbling 1.67%. it's back to reality. and reality can sting. if you recall the bizarre unwind of the yen carry trade the market had a quick collapse and then a remarkable eight-day resurrection with pretty much everything. anything that could exploded higher and we figured anything bad was going to get good once the fed started cutting rates. but that was then. this is now. since the winning streak ended we're starting to get into what i call the buyer's remorse phase of this move. stocks that had a nice run based on nothing more than hope are now rolling over hard. and not even the knowledge the fed cavalry could be coming is enough to save them.

tomorrow's the fed speaking in jackson hole and wall street's also baked in the possibility of a september rate cut. can't get any better than that. maybe the bulls think we need some sort of impossible statement like jay powell promising multiple rate cuts. not going to happen. maybe the fed's already too late and the economy will get real ugly. or maybe traders are beginning to fear the possibility of a democratic sweep in november which should lead to higher corporate tax rate, bad for earnings, and a potential witch hunt for price gouging in the aisles of the supermarket and the drugstores. i've got to tell you i don't believe in the first two explanations. not everything gets saved by the fed because many companies simply aren't that sensitive to the economy. second, it is never too late for a rate cut for heaven's sake. the turn gets delayed but not canceled except for the companies with terrible balance sheets. the latter deserve to go down and even stay down if they've loaded themselves up with debt and have to start paying it back in a couple of years. but the third, politics, getting tricky. coming into this week i think most investors believed that president biden was no friend of the stock market. he's pro labor. he's not pro capital.

and i can count on two hands the number of executives he's regularly in touch with. biden seems tone deaf to most execs. vice president harris coming out of california, the home of so many tech businesses and with friends from business including her very close brother-in-law tony west, general counsel of uber, was perceived to be friendlier to commerce. however, this week's convention got a lot of investors now buzzing about how a harris presidency might be even more antagonistic to business than the biden administration. we know there's heavy emphasis on bashing the food and drug companies for raising prices even as the biden administration put through the first real attempt to have our government control the prices of some very heavily used drugs. we also know any harris initiative to stop price gouging will most likely be ill-fated. we need the retailers with scale to draw prices back down and for the most part walmart and costco have done exactly that, a terrific job of reining in the suppliers and urging them to take price back to post-covid levels. on the campaign trail harris has no incentive toing aknowledge there are a couple good actors

and bad actors. far easier to use a broad brush bash big business for collectively taking advantage of the pandemic to raise price they can't come down without the help of the government. that's the rap. these factors can explain some of today's weakness but what i'm most concerned about is the prediction we got this week from larry williams the incredible market prognosticator and historyian. i trust larry and i don't like going against him. larry sent us his thoughts on monday and used a term that may be concerned. he said the rally was kaput. mind you this was on the eighth day. the word kaput has some ominous connotations, right? especially because we didn't take out the highs of the averages despite the eight-day win streak. worse larry's charts showed tough sledding for the s&p 500 next week led by the most important stock in the entire market, maybe the most important stock i've ever seen. nvidia. given that the market's overbought on the oscillator that i follow the idea the rally's kaput has some res resonance. doesn't help nvidia's gone up rapidly in the quarter.

and the stock did a horrible reversal today just painful to watch. what's taking on the chin here that might have just been grazed in a more generous market? i want to give you some examples to tell you how tough this market has gotten even versus a week ago. why don't we start with last night's guest? snowflake. the data storage and analytics company. snowflake beat the numbers, raised its forecast. if you listened to the interview you might have thought the stock would be up big. if you're a bear you'd think snowflake has to spend a great deal of money to ensure its customers can store data in the cloud and also put it to work prosecuting the data. and that's what competitor is doing. maybe that's what snowflake has to do too. they're in a dogfight they might be losing and that's why markins are down so much. the thesis rocked the stock sending it down nearly 15%. who am i? hon about williams sonoma which delivered solid numbers but then got beaten up down more than 9%? why? furnishings. oh, man, that's a tough business

for anyone with rates higher. listen to what ceo laura alper, who's really great had to say. quote there is no doubt the home furnishings market is challenged you doo to the uncertainty in the economy coupled with slow housing. this leads us to believe that we may not see the back half of acceleration that we expected despite all the hard work we have done to improve our product offer -- and our customer experience. ouch. during the glorious eight-day run we would have just said that alper's being cautious and the fed's going to save the day when it starts cutting, ignore her forecast shade down just think about the positives. not today, though. today wall street was rational and the stock got hurt bad. how about b.j.'s wholesale club? b.j.'s worked hard to keep a lid on the customers' costs. ceo robert eddie pointed out the company has, and i quote, invested considerably in order to make our members make their baskets work within the confines of thur budgets. pretty good right? he said that's part of the company's dna but then he adds

these investments might pressure our short-term results. oh, no. during the fabulous eight days we would have ignored that phrase entirely people have been focusing on how terrific it is that bj's is fighting inflation. that era is almost over. now instead all we think is cutting numbers bj's and the stock gets pulverized falling nearly 7%. the bottom line, my hope is that we're somewhere between larry williams's kaput analysis and the days when everything goes up both good and bad. no matter what the market's still too overbought and we got too hopeful and now reality with its positives that get rewarded still and its negatives that get punished has set in. so the time for big gains may be behind us for a bit as we recharge and shed our panglossian rose-colored glasses. let's take some calls. mark in wisconsin. mark. >> caller: dr. cramer, thank you for taking my call. >> my pleasure. what's up? >> caller: got a merger for you in health care reit sector.

the company we owned in our i.r.a. position's realty trust was taken out in an all stock merger by health t properties, ticker doc. what say the good doctor? buy, sell, hold? >> okay, look, people are going to be really interested in getting yield. and that is a very high-yielding reit that's done quite well. so i'm going to say i endorse it. that said, look, it's at its high. let's take realty income. that's at its high. a lot of the ones that yielded 6 are now yielding 5 and they come to play. i think yours is one of them. let's go to eddie in texas. eddie. >> caller: good evening, jim. thank you so much for having me online and for all the great work you do for all of us. helping us get rich. my question is regarding starbucks. with the recent ceo change is starbucks a buy heading into

2025? >> yes, answer the is starbucks is a buy. you have to be a little more patient. brian nichol, he's come from chipotle, is fabulous. will it go straight back to 100? no. it's never going to be the same because brian nichol is that fabulous. ceos matter. we tend to treat them as if they're all the same. they're not. nichol's the real deal. i like what he's going to do. nathan in texas. nathan. >> caller: hello, jim cramer. i've got one question about carvana. >> sure. all right. go ahead. >> caller: inoticed that it's at a high price. should i hold my shares or should i sell? >> today it had what's known as a bad island reversal, went all the way up and came back down. i will tell you this. ernie garcia is kind of an unstoppable force and as rates go lower he will do even better. do not buy this stock right here at 153. let it come in. it's been hanging here for a couple of weeks. if you can get the stock in the 140s i would start picking some up. let's go to ann in indiana,

please. ann. >> caller: jim, i'm a club member. thank you for everything. i wish i sounded as smart as dave in illinois, but this abbott thing, are we just like monitoring this into lilly -- >> okay, i've got the whole lawsuit down. we've got one more lawsuit in september. it's going to be in the same jurisdiction as the bad one where they got the very big verdict. i think that verdict's going to be brought down. i think they'll lose the next one too. we're holding on to it for the trust. why? because abbott's a great company and in the end these are product liability suits. they are not mass port action like j&j. and i think we'll come out ahead of the game. they've got four great product lines that are selling fabulously. the market is still too overbought. we've got too hopeful. so now we might need to take a brief respite. there's nothing wrong with that. maybe a little buyer's remorse to throw that into. "mad money" tonight. how is gen ai shaping the fintech space? i'm checking in with the maker

of quickbooks to see how much credit we should be giving them in the latest quarter. you know how good they are. then cruise line viking has been sailing higher since its ipo. but it pulled ok on today's report. i'll talk more with the company's captain learn what's going on. and how could a rate check affect fortune brands? i'm sitting down with the ceo to get a better read on how the company's doing. so stay with cramer. >> announcer: don't miss a second of "mad money." follow @jimcramer on x. have a question? tweet cramer. hashtag madmentions. send jim an e-mail to madmoney@cnbc.com. or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com.

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after the close today we got results from intuit the software powerhouse you know as turbotax, quickbooks, credit karma and mail chimp. they're basically the king of book koopg. the company delivered a big sales and earnings beat with a better than expected full-year forecast for the new fiscal year it was a solid showing for a company that supports all sorts of small and medium size businesses and individuals trying to figure out how to save money grow their businesses and get the accounting right. if you are like me a serial starter of businesses you know how invaluable this company can be. we wanted to go straight to the source which is why we checked in with sasan goodarzi the president and ceo of intuit earlier today. take a look. >> mr. goodarzi, welcome back to "mad money." >> thank you for having me, jim. good to see you. >> i see many good things in this quarter and i want to go over them because indicate ir of the fact some people felt when you let's say move some people around or some people said a reduction in force that there must be some concern that the

quarter's not going well. that's clearly not the case, correct, sir? >> that's exactly why. we've got great momentum, jim. the company grew 17%. our small business group grew 20%. we've got great momentum in credit karma and we're excited about next year. we just guided 12% to 13% top line all segments strong growth. we're excited to deliver for our customers. >> a small business and self-employed group which i regard to be the backbone of the u.s. economy makes me feel very positive here. or is it also that you're just taking a lot of share and i'm feeling positive about your business? >> well, first of all, i want to start with where you did. small businesses drive the global economy. they drive the global hiring. they're special entrepreneurs. and really the reason we're accelerating growth is we now, jim, have a business suite and our business suite gives the ability for a small business to be able to grow and run their business all in one place.

and our ai capabilities are powering the work to be done for them. so we're creating campaigns for customers. we're helping manage their cash flow. and then it comes with ai-powered experts, experts by their side. so that's what's really driving our growth to field our success. >> i was going over with ben soto research director we were trying to figure out which is more important or maybe both, the generative ai that you use internally to make it so people are more productive and therefore you're getting more out of each person, or what you're showing your customers, which is clearly way above where you might have been even two years ago. >> i love the question. we believe both are critical. in order to actually he rer. reinvent experiences for customers we have to reinvent the work internal le a lot of our generative ai capabilities and data investments internally are to make our engineers more productive, to help our customer success agents, to help our marketing folks because the more

we make them productive with the tools they use the more they understand how to reinvent experiences for our customers. that's a lot of where our margin expansion is coming from because our teams are more productive and then we can deliver more innovation for our customers. so both are critical in our mind. >> okay. i want to just pursue this a little further because you know there are many people who say, well, they use ai. but your business is unique in that you have millions of pieces of data but we only have our own data. so we don't know how to use you. are you able to explain to people how you can take advantage of everything that intuit has and therefore make informed decisions? because i think people often shop to see who's the best. i know i always settle on you for every business i've started. but i now realize that you have the full panoply. you actually can advise me. you could always help me. but now the advice would be true to the cohort that i'm in. >> yeah, jim, first of all, as you know, but for your audience, we bet literally the entire

company on data and ai almost six years ago because we believed we needed to bring professional-grade services and capability to consumers and businesses of all sizes. and really the crux of what you articulated is spot on. and that is we have about 500,000 data points per small business and it's our customers' data, it's not ours. which means we see all of the money coming in, money going out. the vendors you deal with, the employees that you have, the contractors that you have, and we leverage all of that data and apply ai capabilities to do things like create a marketing campaign for you where you're in control to help project what your cash flow is going to be and how to access more money. or do you want us to remind your customers to pay overdue invoices? when you're on the road just taking a picture of a handwritten estimate and then we'll turn it into a digitized estimate in the platform for you. those are really about bringing

professional-grade services to hard-working businesses and we absolutely believe not only it's critical for today but it's the future of everything is done for you, you're able to focus on your customers, we bring professional-grade capabilities to you to power your prosperity, to power your growth, which ultimately powers the economies around the world. >> can i lower my accounting bill? can i lower my accounting bill because i can ask things that would cost me per hour a great deal as a small business person and i can't afford the up-front cost, can i use intuit, lean on intuit for that? >> i'll tell you, the short answer is yes. but i'll tell you what we hear from customers. they're spending less time having to do the work because we're doing the work for them. less errors. better ability to manage their cash flow. better ability to be able to grow their business because we're putting campaigns together for them that's based on their data, who's buying, who's not buying, which customers they should focus on. and it's actually making our businesses far more productive. they pay less for labor. they're getting more customers

at a cost effective way. all because we're digitizing their entire business. >> okay. now, i do have to ask, and i know it seems niggling in light of the large things we just talked about, i see total u.s. turbotax units minus 1% change year over year. this is the type of thing in the suddenly more negative market, some say i heard all that stuff those guys talked about, that's all positive but i'm worried about turbotax units. what do we say to people who are looking at one piece of data and making a decision about your company? >> that's a great question, jim. we're pursuing a $35billion total addressable market and out of that 35 billion 30 billion are those that have somebody else do their taxes for them. the majority of our growth opportunity. that actually -- our total flechb that segment grew 17% and our customers actually grew 11%. that's where the opportunity is that's where the growth is and that's what investors and your audience should be looking at

because that's what's driving the 7% growth we delivered this year and we think the upside is massive as we look ahead. >> and are you concerned at all that if the fed doesn't cut rates soon that there will be fewer small business formations? >> you know, jim, not at all because when we look at the history of the company smegt small business formations have been strong or when they haven't been strong it actually has not impacted our growth at all. and the reason is out of our 300 billion in total addressable market 200 billion are existing businesses that use shoeboxes, manual methods to run their business. and that's our opportunity for penetration. and of course there will be years where formation is strong, years where they won't be strong. net net we don't ebb and flow with that, but it's important for the long term. if you look at ten years from now, small business formation will be important. >> excellent. okay. that's what we want to be thinking about. you have to think long term. a lot of people have been selling things on quick draw stuff suddenly. i don't want that. it's how they lose instead of

make money. i want to thank sasan goodarzi. he is intuit's ceo. congratulations. and let's hope people see through a line or two that they might not understand for the forest that is clearly terrific. thank you, sir. >> thanks for having me, jim. >> "mad money" will be back after the break. >> announcer: coming up, set sail with viking? sea what waves the cruiseline made with earnings. next. ( ♪♪ )

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the stock of viking holdings the destination play best known for its river cruises in europe. today it reported wall street didn't like the results even though i thought it was a strong set of numbers management had good things to say about boolkings momentum for the rest of 2024 and 2025 however earnings per share came in light and also a slight occupancy miss. you can understand why people use this as an excuse to ring the register and that sent the stock down nearly 9%. earlier today we got a chance to speak with tor hagen chairman and ceo of viking holdings. >> mr. haigen, this is your firt time on "mad money" and i wanted people to be introduced to the great viking because you're quite different from the other cruise lines we may have been looking at. so tell us a little viking 101,

please. >> we feel we are different. as a matter of fact, we are so different that we have decided to drop the word cruise from our name. so we now call ourselves viking holdings. we're really different from the other guys. the other guys are great too. but we appeal to a totally different segment of the population and we're a very different product. so you can say we like to appeal to grown-ups. 55-year-old plus. with time, money, and above all curiosity. so we call ourselves the thinking person's, and i'm going to use the ugly word cruise, but we are a thinking person's journey really and that has served us well. >> we also want to point out there are no children running around. not that there's anything wrong with children. and there's no gambling. i also understand there's no nickel and diming. >> absolutely. i think many of these big guys they've made larger and larger

ships and added more and more features. and of course it's great to take your grandkids on the roller coaster and a car on a big ship. our guests are people who are tired of all that, tired of their own children. they're even tired of their grandchildren but they want to experience things. that's a trend in today's life. the modern luxuries that you can have experiences. and that's what we deliver. and we started on the rivers, of all places, in russia, 27 years ago. now we don't do a lot of business in russia today. but that was the start of viking. and i am in the ocean cruise business since i was much younger. but what we have been able to dlif is really quite spectacular. and our guests rate us number one by all means. >> can you give us a sense about whether the people over 55, the people who are signing up, view

you as a value offering or do they accept the fact that you're premium and don't necessarily come in at a lower price and they're willing to pay for it because it's such an amazing experience? >> i think you hit the nail on the head. of course it's -- you know, dollars off and all that attracts customers but we feel it's very important that when people go on viking they know exactly what it costs. no surprises. pay full price and we get fair value. don't get me wrong. but they shouldn't be nickel and dimed and they shouldn't come aboard a ship and experience that they are there to be fleeced. and that i think is the business model of few other people. >> i do want to mention the other cruise lines were really totally attuned to how booked they are. in a seminal moment in your conference call you talk about how sometimes you don't want to race your bookings because you

want to optimize, you want to keep some back. i'm not sure all the analysts understand that. but you actually can do that because there might be some latecomers who are willing to pay more. >> not only that, but we have been booking quite far ahead, quite frankly. and if we look into 2025 we have already sold out 55% of our capacity for next year. and you can say that's a tad on the high side because it's nice to have a little bit of goods on the shelves when you start a new year too. so i think we are happy. of course we're always happy when bookings are high, but i think it's nice to also be able to have some goods available as people make their decisions later on in the season. >> one of the things that i think is quite exciting is for this group of people that you're mentioning who don't mind paying full price world-class lecturers, cultural partnerships, these are things

that are almost antithetical to wall street. they don't think there's enough people who still want to learn. it's really quite the opposite, isn't it, sir? >> absolutely. i'm currently outside the target group myself, i think, on the high end of the group. but heck, i think we all like to learn. if there's a day we should try to be a little bit wiser when that is done. and of course we have been very fortunate to have a lot of cultural affiliations. i'm particularly proud of one we had in the uk, the downton abbey castle. but everywhere we've had these relationships where we have exclusive access. and this is something people want to experience. you don't always want to be a lord or an earl but it's nice to see how these guys used to live at least. >> i've got to tell you, when i look at what you're doing i realize, we all do, baby

boomers, people in the generation that are my generation, we have disposable income. but we don't want to just dispose it and we don't just want to take a trip to nowhere. what we'd want to do is learn how beauty but also meet other people, like-minded people. it does seem to be that you have a cultured group, of which i have to tell you i want a cultured group when i go on a cruise. >> yeah. i think you made the point immensely well. and i think when you've lived a long life you start to realize there's really one scarce resource, truly scarce resource. and that is time. and you think one shouldn't waste time doing stupid things. one should spend time getting something out of it. that's why we have such a great product to offer. i must admit, i took my first

vacation in 27 years a year and a half ago. and i'm a cheapskate. so i went on our own antarctica cruise. together with my neighbors and my best friend. and of course it was a phenomenal experience to be in once own -- on one's own yacht. but it's that type of stuff our guests want. and you can go along the rivers of europe. and of course that's where the civilizations developed. and have exactly the type of experiences one should have when one gets to a certain point in life. and our ocean cruises, which we started in 2014, we did it differently. as you said, no children, no casinos. people say you must be nuts. you have to get that extra revenue from the casinos. i bet you if you did the calculation of what the space cost and the croupiers cost and

all that, it's not so much left over. it leaves a lot of noise. our ships are quiet, subdued, elegant, and you can go there to relax. it's quite fantastic. we started with two ships in -- or one ship in 2014. now we have 10. and we are rated number one by all these wonderful magazines. and we have another ten ships coming. so we can't really complain. >> that's very good. i'm excited ab d about your co. i'm glad you came on first. it means a great deal to me. tor hagen. ceo. >> thank you very much for having us. you know where to go next. >> you betcha. thank you so much. "mad money" will be back after the break. >> announcer: coming up, fortune favors the brands. should investors feel at home with the security stock? find out, next.

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this is the point in the business cycle where you're supposed to buy the stocks of companies that will get a big earnings boost once the federal reserve starts cutting rates that includes everything that goes into a home because most of the stuff is paid for with mortgages or home equity loans. meaning extremely sensitive to interest rates. which brings me to fortunate brands innovations which makes all sorts of plumbing security and outdoor products when the company reported last month the numbers weren't perfect but the stock still rallied more than 9% the next day. i think because business is fairly strong and also because this isn't your father's faucet and lock company. so let's check in with dick fig, ceo of fortune brands and innovations. welcome back to "mad money." >> thanks for having me on. >> there would have been a time where i would have expected your stock to go like this because

you're connected to housing and now it's going like this because you're not as connected with housing as people think. you're connected to technology. >> look, we love the underlying housing market. it's underbuilt. we think there's huge opportunity there. but you're right. it does have some cyclicality to it. and where we've really focused the portfolio is one of the super charged parts of the market where we can dial things up. technology connected some of our products are ai driven is one of those places and we're starting to really see that come through the p & l now. >> i think the insurers and some states are recognizing the importance of, say, a damage -- shopping damage and also the need to be able to ration water and i don't think anyone else has the technology you offer that really will fit in with this new regime. >> well, look, it's as you know i a crisis of affordability and insurance and we have technologies that can literally

take cost out of the system. it's a win-win. i fundamentally believe ours is the best and we back it up with a ton of investment to bring this thing to life. but now what we're starting to see which is really breakthrough is insurers starting to mandate that these products go in and municipalities starting to offer enormous rebates for these products to go in so they can lower their costs. those get passed on eventually but they're trying to take cost out of the system and we have the tech to provide that. >> they can mandate what they want but if you don't have the technology it doesn't work. you have the technology. >> yeah. we were very careful when we acquired this technology, it was the leader, that was the kernel, and then we've invested in developing that technology behind it. and now you know, our connected products business in totality will approach annualized revenue of 300 million by the end of this year. it's profitable. it's got a couple hundred engineers. so you need that kind of scale to keep the technology at the forefront all the time. >> i think all of your documents would read so differently if you didn't have china.

and i feel bad because every time we talk we've had to mention china. and china, you're talking about down like 30, 35. it could have sunk you. you had a lot of business in china but somehow you've managed to make it so it's more of an asterisk than it is a cliff jump. >> china has been rough the last couple years. our business is hoffman china. our team has done a phenomenal job managing the cost of our business and reorienting the business to what will be an r&r market in a way that hasn't networkly impacted our shareholder. at this point where it is i'd say from a profitability perspective it's not enormously material so we're not too worried about the down side but it gives us a lot of up side optionality both when that market comes back but also it's an innovation engine for the whole company and we like that. >> they famously like to spend -- when things were good they spent to make their apartments fantastic. are there things that they like

that we now are using here? >> they -- yeah. you see a the lo of adoption of innovation, which is why it's an innovation engine. you think smart toilet. which only started to catch on here around covid. massive adoption over there. in fact, our mix is 40%, 50% smart toilet in our sanitary ware business. it's things like that that they're much fostered to adopt emerging technologies that eventually we bring across the pacific. >> the -- is it kind of hanging in there? where are you fitting in among those competitors? >> we've really focused that business on the upper end -- we purchased what was an entry-level business, mostly retail. we focused on building out the wholesale and high err why price points. we've done a really nice job of that. you saw that come through in the recent report. i think the next step for us is really to dial up the brand building and innovation which is what you should expect from fortune brands. we've spent a lo of time building out the supply chain, building out distribution that's

really the next step. >> and in the meantime home security, security safe, we have what you produce, and the locks, these are kind of the generic locks. everyone knows them. but you're making them in digital too. >> yeah. well, there's really a couple parts to that. a, just the connected lock. we acquired yale. so we now have access control with the best brand in that field. but a third of that business is now actually commercial, which is a safety business. lockout tagout. and we're going to digitize that too. we think that's a $3 billion addressable market we can go after as a leader in really taking manufacturing sites and making them a lot safer, leveraging a digital backbone. so we're very excited. >> the way i look at your company is you are doing well without the fed cutting but if the fed cuts you may not even need to worry about china. and we won't fortunately maybe have to discuss it next time. unless they get it right. that would be terrific. >> yeah. we're looking forward to it.

>> they could get it right. can't rule them out. that's nick fink, ceo of fortune brands innovations. one of my favorites because i'm always looking for housing plays you know that but i don't want to have my housing play fall through to the basement. "mad money's" back after the break. >> announcer: coming up -- hit us with your best shot. an electrified fast-fire "lightning round" is flex.

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"lightning round" is over. are you ready, skee-daddy time for the "lightning round" on cramer's "mad money." kevin in new york. kevin. >> caller: boo-yah, jim. >> boo-yah, kevin. >> caller: thank you for taking my call. last month i recently began a position in micron technology, ticker symbol mu, and this was before everything had a little meltdown. i wanted your take on that. should i buy more -- >> so micron bottomed it was straight down and when sanjay came out and reissued their buyback it hung at 92 then bounced back all the way during the period of euphoria now it's come back down. i think it goes 20to 98, 99 i would buy more there. steve in florida. >> caller: steve in west palm beach. >> fantastic. wish i were there. what's up? >> caller: we are fans all the way back to your kudlow and cramer days. >> whoa. dates me. thank you. >> caller: i have a beginning position in this 150-year-old small cap industrial company with a 36 p/e and that i pretty

good-looking long-term price chart. what do i do with crane company, cr? >> i was thinking of putting crane into our new industrial series that chief scientist and chief researcher ben ttodemeyer put together. it does very little metal bending. it's a high-tech company. i like crane. it may be up there soon. we're working on something in the hvac category that are actually interesting believe it or not. let's go to zach in louisiana. dach. >> caller: hello from new orleans, mr. cramer and thank you for what you do for me and my family. and shout out to the new orleans saints fans. who dat? >> like that. what's up? >> caller: professor cramer, three years ago i started a position in this data center and data life cycle management company now i'm sitting on 150% gains. 2.69% yield. what say you regarding iron mountain ticker symbol -- >> we liked iron mountain at 5% yield. we liked it at 4% yield.

now you're starting to get very little yield and you're going to require the growth. i suggest you actually sell some iron mountain, maybe take out your costs and let the rest run. that would be the wise thing to do right here. george in michigan. george. >> caller: hey, jim. thanks so much for taking my call. appreciate all your advice. quite some time ago you made a recommendation on altria harris. the july earnings report, it is kind of plateaued down and it's stayed pretty much flat since then. what's your read on it now? >> on l3harris i think it's terrific. i'll tell you why it's terrific, because it has that combination of high-tech and defense that are the two very strong long-term trends. the previous ceo is someone i know. i don't know this current ceo. but it's fine. let's go to henry in arkansas. henry. >> caller: boo-yah, cramer. i'm mi name is henry huntley.

i'm a law student at the university of arkansas in fayetteville. i've been watching your show for about ten years now and we're a huge, huge fan. >> we love j.b. hunt. we love walmart. we're all in. >> caller: you would think being from northwest arkansas i'm calling to ask about walmart but really i'm looking west to oklahoma city. devon energy. it's got a great price to erin aings -- >> i think they've put together a monster company. i like the acquisition very much. he knows the bocken very well. i'm surprised zephen low as it is. we've got natural gas and oil trying to keep out of the 60s. i would own devon but don't get excited okay? let's go to greg in virginia. greg. >> caller: how are you doing? >> i'm doing fine. how are you? >> caller: good, good. i had a question on intel i'm a long-time shareholder and obviously last month has been tough. big sell-off with them trying to

restructure. do you think they can take advantage of the ai market and where do you see a bottom for another buy-in on this stock? >> i think that intel is getting whacked by amd. i think it has nothing that can possibly lay a glove on nvidia. and i've got to tell you, i much prefer arm holdings. and that, ladies and gentlemen, is the conclusion of the "lightning round"! >> announcer: the "lightning round" is sponsored by charles schwab.

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when amazon reported three weeks ago the quarter was widely panned with sellers focusing on how management suggested that consumer sales could be weaker, although they also said one day they might come back. crazy news cycle from the

assassination attempt on a presidential candidate to the olympics could cause daily spending to drop. according to critics overall spending must be slowing on amazon so you just had to bail. >> sell sell sell! >> they also didn't love the spending on essentials was higher because that stuff carries lower margins. next thing you know this $184 stock is bumping down to the $160 level. all mentioned in the analyst obituaries about amazon. we bought it for our charitable trust after the collapse. it didn't take long for the stock to recover and now we're looking pretty good but the stock did drop $4 today. now, did we just get lucky on that rebound? no. it's just that the reports of amazon's death were premature. let me go through the reasons why it's so difficult to part with ams ochb stock starting with point one it's difficult to part with amazon itself as much as i love walmart plus it's the sack of pack ngz from amazon that greets me when i get home almost every evening it's no different than how i have to check my instagram feed every day how i use microsoft outlook

and now chatgpt or how i wouldn't part with my iphone. and i wouldn't even know what to do on football sundays without youtube tv. necessity is the mother of higher stock prices. second i've been adamant that the consumer wants lower prices costco tjx target, ross stores tonight and walmart. they give them to you. but nothing comes even near amazon prime day. nothing's cheaper. nothing. third, i believe amazon's alibi for missing sales. it makes a ton of sense there could be more shopping on some days than other days, right? and these guys need to keep the flow going. that's why they pushed the nfl to have a game on black friday. this f. they can get you to stay home and order during halftime rather than go to the mall that's a win. maybe they shouldn't have the jets this year. why not believe amazon when they say the olympics were an at attempted sachks interrupted ordering? ams does not stand still. if you don't think they can cut the cost of spending for sending

you the cheap essentials you don't know the way amazon works. getting costs down is what they live for i believe they'll figure it out pluts historically it's been a huge mistake to count these guys out let's get this straight, if amazon takes over the essentials market the consumer habits change you might just cut out the local supermarket or walgreens or cvs entirely. we know drugstores are channeled already. they can't afford a price war with amazon for heaven's sake with its incredible scale and convenience on its side. sure nied to wait for your package but that's less frustrating than wait forget a cvs sales associate to open the case where everything worth buying is locked up. finally we all know this, while amazon's retail forget is big their cloud business is getting stronger and stronger and stronger. it was fantastic this quarter. i'm not going to sell this stock because it had a couple of tough shopping days. no, the stock isn't cheap but when has adamson's stock ever been cheap? amazon was down with the rest of tech today even as it's still up significantly from its post-quarter lows. i think it's worth buying into weakness the tech titans always have a way of coming back.

you need to buy them when they get clocked and really only when they get clocked. it's really the only time you can buy them for a bargain price. maybe it's not as much a steal as amazon prime day but i think it's still pretty darn fabulous. i like to say there's always a bull market somewhere and i promise to try to find it for you right here on "mad money." i'm jim cramer. see you next time. investment will face these sharks. if they hear a great idea, they'll invest their own money or fight each other for a deal. this is "shark tank." ♪♪ first into the tank is a unique addition to the beverage industry. ♪ hello, sharks. my name is brandon zavala, and i'm the founder of apollo peak, and i am seeking $100,000 for 10% equity in my company. sharks, you know how it is.