microsoft a grill, that seems like a performance, not great results, i would stay away. >> great having danny here for obesity week. >> great. >> and tesla, all-time high. >> what's that? >> it oftentimes is. >> on fire. >> thanks welcome to cramer. welcome to med money. my job is not just to entertain but to educate., 800 800-743-cnbc. we had some potentially devastating news that the u.s. is putting a new sanctions to the chinese when

it came to high-tech goods. and almost immediately, the chinese fired back with what is being called a mineral ban locking the key us from getting key metals like germanium like we need for electric vehicle batteries. holy cow. are things finally getting out of control? i heard it all day nonstop that they are. if so, the dow dipping 76 points and the s&p inching up pick the nasdaq, epicenter. advancing .4%. a new record high. how can this be? how can the market be so wrong about this drastic trade war between the role's first and second largest economies. or maybe just maybe it is a market know something we don't? as we get closer to the change in washington, we have to think on a dual track between our nemesis. one track punitive and the other track worse. at least if you own stocks. let's point out that the sanctions were unexpected even if you me sitting there heard

they weren't. when i first heard the school, i gulped a this the music that would be crushed by the punishment. cracking down on so my doctor and th makers were high. i figured, there goes the semi- neighborhood. materials, they should be obliterated. they make the best equipment. the biggest with memory company would just get clogged and i assumed amd and when the government hits china with trade -- hits china with trade sanctions, you know what happens then. but what did occur? every one of those stocks soared. the whole semiconductor capital equipment sector outperformed the market. micron has been a real drug. arguably the stock should have come down because the archrival until just ousted the failed ceo and any new see you might be a threat to the new dominance

. nvidia rallied too. not singled out by the commerce department. maybe it should have been fine regardless. after reading the entire announcement entitled close your eyes but don't fall asleep, commerce ranked the export controls to restrict china's capability to produce advanced semi conductors for military applications. it is clear the commerce department is smartly targeting its approach. looking at with the people's liberation army could do against us unblock this but nothing else. commerce secretary said, they are the strongest ever enacted by the u.s. to degrade the people from the republic of china's ability to make the most advanced chips they are using in the military modernization end quote. that is true. but they didn't hurt the tech companies. the sanctions were truly meant to be punitive, we would not have been so selective in what we are blocking. we would have just cut china off for good, hence the rally and the key stocks the matter. chinese response. again, despite what you heard,

they were targeted. where metals are not that rare because there are ample supplies. a lot of inventory. it sounds like a gigantic guillotine but in reality, it was more of a kitchen knife. they huffed and puffed but did not blow the house down. the question becomes, did the commerce department become the high water mark of sanctions you heard me. i'm putting that out there because i'm beginning to think that we will need president- elect's trump approach to china. notably mark rubio, secretary of state. michael walsh, the national security advisor. as it was pointed out and a great focal piece, elon musk, only those arguably much more important to trump might be a wildcard. as a sub headline, i asked, do the billionaires launch any ties with beijing represent a diplomatic opportunity or clash of political business interest? the shanghai accounts for more than 40% of the tesla manufacturing. and billions of dollars in

loans, subsidies and tax breaks from the chinese. elon musk is close to the government and is close to president xi. pretty cozy. almost as much as he seems to be with president-elect trump. for instance, where's the key person in the first administration? where's peter navarro, the former director of the white house trading council? and how is it possible that canada was among the first countries to be hammered by president-elect? canada had the prime minister pay a visit to mar-a-lago to state his case against 25% tariff the president-elect wants to put on. playing the role of jeff probst, the survivor. justin trudeau, got nothing for you. president-elect actually joked that if he didn't like the tariffs, you would like canada to be the 51st state. i don't think trump is over and sold to china like that. think about it. china doesn't hit hard back.

trump coming after canada. perhaps the greatest ally in american history. illegal aliens. fentanyl. we do $36 billion in trade with canada every year. it doesn't seem to matter at all compared to the hordes of illegal immigrants and fentanyl smugglers coming from the north, i guess. we do have a small problem with canada. the washington post reporting as many as 24,000 per your truck across the 5525-mile border. first number years of the biden is in see, 24,000 versus 2 million. astonished by that comparison. and the problem with canada. in 2023, federal -- the backpacks worth of fentanyl from canada but tons from mexico. i hope justin trudeau was sitting down when he got hit with that. let's put it together. on the one hand, we have the tesla ceo elon musk in china and we have trump savaging

mexico and not saying much about china at all. we have not heard a lot about mar-a-lago bashing president xi. but justin trudeau gets the 51st state treatment and an ugly reference that won't soon be forgotten. what is going on here? i will tell you what i think. you could say maybe this is an ongoing white house team rival situation like about lincoln. although the significance of trump versus lincoln is not lost on this host. could it be a haphazard bashing along an ally who is side-by side with us in afghanistan for many years or perhaps just perhaps, are we about to have a better relationship with china? restoration. with a pledge to be no embargoes in taiwan. all they can tell you is that with elon musk's involvement in the new administration, it is possible it would be seeing the high watermark intentions with china. and it is hard to believe but nixon went to china and he was the last person you would ever expect that from. we all know how horrible china has been. the bottom line, what happens

if relations with the chinese governor are going to get better? who is thinking of that? will that be one more reason to buy apple stock even as it hit an all-time high? surely we are thinking about investing in nike, starbucks, micron, disney or how about lululemon which reports on thursday. what can i say? i think the answer in every case might be a stunning yes. let's go to eric in michigan. >> jim, i love the show. >> thank you, buddy. what is going on? >> i just joined the club. present information i'm seeing so far. very helpful. >> thank you so much. >> you're welcome. >> the stock i'm calling on his general motors. i bought the stock at 46 because of the impressive quarter after quarter. the easy strategy and the share buyback. what do i do now that trump has warned of possible mexican tariffs?

>> you hold it. stock sells at five times earnings. that usually means earnings will come down next year. but this has defied all expectations. we talked about stellantis out. we talked about the volkswagen being in big trouble. here's what i think. general motors is better than ever and you buy the stock. especially if it comes in below 50. i am saying something no one else is saying. i am saying that this is a more optimistic piece about china. what if relations with china get better? think of all the stocks you want to buy? and we are worth investing in stocks that we have written off. i didn't go so far as today should buy chinese stocks but i am thinking about that. one of the biggest fresh massive holiday shopping weekend. getting a read on retail powerhouses. catching up with the sale hope -- salesforce. best quarter i have seen them do. stay with kramer.

we are at the point in the calendar year for brokers to post official outlooks for 2025. everyone is betting a more business friendly administration will make better returns. especially because things seem

to be going so well. i want to spend a few minutes thinking about what could go wrong with the market. you have to get a little skirmish. and if something drastic happens in the next to weeks, we are in line for the second straight year of 20% plus returns for the s&p 500. the first time that happened since 1999. the market has gotten expensive by historical standards. substantially higher than the 20 are average of less than 19 times trailing earnings. we are also technically overbought. short range oscillator from market edge that i swear by had a high of 5.9 yesterday. anything over four is considered overbought. meaning we have come up too for an too fast. nothing matters on the something goes wrong. forcing investors to back away from bullishness. and what could go wrong? my biggest worry right now is that wall street has gotten ahead of itself expecting more rate cuts from the fed then they are likely to get. ever since the lead started

lowering rates, we noticed something really unusual or short interest rates went down in the longer-term interest rates have soared. 10 year treasury bottom just under 3. 6% the day before the fed's first rate cut. and then the 4.5% on november 15. since then, long rates have pulled back. it is a major reason why the average has been so robust. are we sure that long rates are done going higher? i'm not. let's take a step back and think about what the fed is trying to accomplish. after raising the fed fund rate by 525 basis points, take a pause. and finally started sending signals and cuts to the summer. we had inflation under control. but always adamant that the next move depends on backs on the ground. so consider where we are now.

two and a half months into this year. if the fed was worried that rates her too high and they are running the risk of hurting the economy, i think they can relax on that front. they have a dual mandate. the need to maintain and fight inflation. >> we have made a lot of progress here too bringing the rate of inflation down the 2.5%. the fed needs to be careful to not undo the progress. back on november 13th, we learned the cpi had a take up. first increase since march. pervert preferred measure of inflation and exposures indexed amount came out last week and and showed a similar uptick. the october pc was up compared to september. the october corporation pc which is food and energy prices, sort of the largest year-over-year increase since april. that is not with jake powell wants to see nor does he want to see the gdp flesh at 3. 2%. >> and hitting 2.7.

no more. that is a big jump. too much growth. october is up. and worse, a slight setback from the fed. if we get cooler numbers for november and december, we will be fine. if president-elect trump follows through with these tariffs with trading partners, at the end of they come the tariff is a selective sales tax on imports. that is not helpful if you are worried about high prices. the fed needs to think about what happens if the trump white house supports 11 million people. many of them are working. we don't have enough people to fill the job openings. mass deportations will be highly inflationary. spec leading about trump's next move, you never know what the policy is and what is a negotiating tactic. the energy policy could bring down the price of oil and gas from these low levels. and so we can say whether it is inflation or deflation. i bring up the proposed tariffs. something the federal reserve will be thinking that when they make plans for next year. >> given that the economy is

solid and we are seeing slippage in the fight against inflation, i wouldn't be surprised if the fed decides to slow down the rate cuts. that would be a big problem for the stock market. because the bulls have been betting on much lower rates for right now the fed funds futures market is trading like there is a 70% chance of the rate cut at the next meeting in two weeks. it wouldn't shock me if we got a rate cut. but 70% odds seem high to me. what if we get a strong november jobs report this friday but what if we get another hot cpi reading next wednesday which shows we had two straight months of setbacks in the fight against inflation. that is too much. anything that derails will be bad news for the averages. looking at 2025, a real lack of the senses. looking at funds futures for december of 2025, a huge dispersion. people betting on anything zero, eight rate cuts. you in the fed rate futures, three rate cuts between now and december of 2025 and i think that sounds reasonable. even if that ends of happening,

would mean roughly 41% of the market currently expects too many rate cuts over the next year and that is a lot of disappointed moneymakers. too many in my book. this is the bottom line. given all the success, we need to guard against inflation and unplugging my biggest worry. that the market might be getting too aggressive for expectations for rate cuts. any real calibration to those expectations could car crash the average which is why you need to watch out for the friday jobs report and next wednesday's cpi report before focusing on the next meeting. things can still go wrong. right now i see a lot of people thinking that things can only go right. mad money is back after the break!

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so you can connect with them fast. visit indeed.com/hire the stretch from black friday to cyber monday in the rearview mirror, let's talk retail. holiday shopping season in full swing. the most wonderful time of the year for most stores. and we are starting to get real insight into what is working and what is not. the big picture, this should be a relatively happy holiday season. we have a strong labor force and everyone seems to have a job if they want one. inflation has come down from high levels pick the fed

gradually cutting interest rates to bring down the cost of borrowing. on the other hand, prices are up versus where they were before the pandemic of 2019. and consumers are sick and tired of paying up. the last six months, tremendous pushback from the customer. people want bargains and if they don't offer them, they will take business somewhere else. i think that goes double during the holiday season. we know in the aggregate, retail is doing great. according to mastercard spending and data, i love the data. black friday sales of 3. and for% year-over-year and online sales up an astounding 14.6%. competition has intensified. many people waiting for the deeper discounts that tend to show closer to christmas. regulars know i believe a few retailers truly have the skill to give consumers what they want in this environment. what they want is bargain basement prices on the brick- and-mortar side, walmart can do it because they are colossus and costco can do it because they focus on carrying a small number of products and extreme bulk and the probability comes from club membership dues. they don't mind selling the merchandise or even at cost as

long as they can grow their customer base. costco, walmart know what the customers want and constantly deliver on expectations with good service, quality merchandise and deep value pricing. they have been taking share aggressively this year more then i have seen another years running circles around the competitors that don't have the capacity to offer consumers the same kind of deals. they don't. just look at target and kohl's. dismal numbers. prices were not low enough to compete in this new value driven law when it comes to online shopping, it is all about amazon. amazon all the time. some of the companies are picking up businesses like williams-sonoma or even apple. if you want something at a low price, amazon is where you go. you know that. the one problem, stocks of walmart, costco and amazon have run dramatically in the last 12 months and they were in november. stocks have gotten way overbought. meaning they have come up too for too fast and that means it could be vulnerable to near- term pullbacks. could they still have more upside quick to answer that, we

have to go off the charts. we are going to the founder of the explosive options and author of to know your options. let's start with the favorite. amazon. check out. and was on released pull back floor of support at the 20 day moving average. and an area where stocks often give you sharp bounces. when you look at this, is an indicator that shows whether they are by their side. the average convergence to convergence indicator is an important momentum indicator. just made a bullish crossover right here where the black line goes above the red one, this is one of the most reliably positive signs we could have. at the same time, pointed out that amazon has had a strong bullish time since the start of november. you can see. starting to come up right now. is rallying hard on the up

days. we want to look at volume here. we see this one. this is what matters tremendously. volume is like a polygraph when you are looking at the charts. high-volume means it is telling the truth. every dip is being but with the stock with higher highs and higher lows since august. that is the textbook definition. amazon at 213 stock could easily go to $250 in the not too distant future. i think that is right. that is white is a core position for the trust. joining me in the cnbc investing club, we talk about it and write about it all the time. next, want you to look at the daily chart of walmart. this stock has been on fire since the company reported a magnificent quarter in mid- august leading to a massive breakout on high-volume massive breakout. ever since we have seen a ton of institutional buying, the proof of that is at the bottom. it slowed down recently. we were seeing a ton of buying pressure from this period of

august through november. and the slow down appears temporary. as a money flow quickly pushes back into positive territory right there. the problem with walmart is it has already had a monster run. looking at the relevant strength index, the rsi and you can see the stock is clearly overbought. needs to digest games and i agree with that. a couple ways of sideways consolidation before the stock makes its next move. i have to tell you something. he is betting on a higher move and i think he is right. right now walmart is a $93 stock. moving about $100 in early 2025 and then taking off to $120 in the middle of the year. at the moment, it is a very strong stock with incredible momentum. i would like it more fit spent the next couple of weeks marking time in order to cool down. that is what i'm hoping. i hope it goes like this before . i love what is known as consolidation. finally, the daily chart of long-term cramer faith and

costco. back in late october, costco made what was described as a perfect balance of of a 50 day moving average. perfect balance. and has not looked back since. a short move higher after two have month-long period where it was pretty much trading sideways. that is the consolidation. now that costco has broken out, there have been some bullish times in november and the stock making higher highs and lower lows. when you look at the money flow, cmf at the bottom is robust. like this. even during that long period of consolidation, you can see there was a lot of institutional buy in. you can see in the rsi, relative strength index, you can see how high it is. frustrating sideways move from these levels. and even a meaningful pull back. the comfy reports next thursday

and the stock has a history of reacting poorly to earnings. because people sell it because they don't understand the company. and then they resumed the march higher because the stocks are in good shape because the company is in good shape. we have documented this so many times. it is painful. what happens of costco sells 10%. link says you should be a buyer. even with that pull back, it would remain intact and recommend starting a small position now and buying tips. i disagree. i think if you don't own it yet, you have to wait for the selloff for the earnings. here's the bottom line. i suggest walmart, costco and amazon, the three kings of retail could have more room to run. that is given how much they have rallied. wants to buy them with weakness and you know what, i agree. fill in massachusetts. >> nine weeks ago, you told us

about home depot. up 17%. everything you say is doing incredible. should i pick up more home depot ? >> if there is any pull back, you have to buy it. why? this is the beginning of the earnings breakout we have been waiting for for years. we have been waiting. thank you. everyone told me to stay away from home depot. you on my trust made money. thank you for being a member. line suggesting walmart, costco could have more room. more mad money. talk about a bullish salesfnd i'm tracking some small business trends. and i will tell you where there is more work to be done. and all of your calls. stay with cramer!

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. salesforce delivered a solid quarter and some astonishing things to say about the early adoption of aging force which is the ai platform. and response, after-hours trading could have more room to run. today we spoke with the cofounder, chair and ceo of salesforce to learn more. i wanted to take a look. >> welcome back to mad money. >> great to be with you, jim. thank you for having me once again. >> i have to tell you that i was afraid. i was afraid that your asian

force wouldn't really kick in until a quarter or two. it is obvious that was wrong. it started and you crashed the numbers. and expanded. i do not know how this quarter was possible, mark. >> jim, we are witnessing the greatest transformation in business and our history. this is a moment in time that we are seeing the creation of digital labor. and it is amazing what has happened at salesforce. for over 25 years. what we have done for companies and helped them manage all of their customer information and sales and service in marketing and commerce and analytics. we have so many great ways for companies to help manage and share information. but now we have become a supplier of digital labor. and to see this digital labor opportunity as incredible, we

could not be more excited. the results starting in this quarter are already showing what could be possible for the future we closed over 200 deals in the first week of it being available. >> i remember being at dream force and saying, i have used the product. all i can tell you is that i think it is a job creation machine. definitely digital labor. but it is allowing companies to have so much money that they can hire real people that they never could have. i think people are misinterpreting what this revolution really means. >> jim, this is so exciting. even we are using it at salesforce. last night, we flipped the switch. i know you saw it. the entire support mechanism is now agent-based. we are an agent first company we built what we call a layer across the whole company. antigen take layer means that the comp -- customers are interacting with ages before humans. this means it will have a cost

application for how we are able to manage the company and continue to grow margins like you are seeing right in this quarterly result. >> i want to get right to this. we have had sharking and john. amazing company with incredible products. if you go to costco, you see them everywhere. i would never think. i need help. i'm not good with an ice cream maker. but spending millions of dollars trying to help me or they can hire agent force, correct? >> we just closed a huge deal with sharking and joe. know the slushy machine and all the amazing products, the amazing ceo named mark. they have a huge vision for the future of technology and how they will interact with their customers in a new way and that is by optimizing the customer interaction using agents. this idea that whether you are working with them in sales or working with them in service or acting with them in e-mails, everything will be enhanced through this mechanism.

and that is an incredible opportunity that you are able to harness the power of generative ai that we have seen and we are delivering something incredible. and shark ninja will be a huge success story based on this idea. >> i know they will grow faster. it is going to be a nightmare customer. no one will ever think they could be a customer because you say forget it. heathrow airport, a nightmare for travelers. i did not know you could get their help. they are offering help now? >> that is right. is one of the launching customers. when you interact with the airport or you need to know what gate to go to or where the flight is or where the potential problems are or snags are, the agent will be with you all the way through from the beginning to the end of your traveling journey. this will make everything so much easier going through what is the world's busiest airport.

another huge deal we have closed. i could not be more excited that this heathrow airport as part of the salesforce and now agent force. and i will tell you another incredible deal on the corporate was this amazing recruiting company which is called debt go. and you probably know it, jim. >> 300 million applicants. >> and agents will do everything from help you get your resume correctly to screen you and get you to the right employer. and the idea that we can help provide that digital labor, that is super exciting for us. another incredible story. and this is just the beginning of a chain of stories. a number of conversations i'm having with ceos all over the world about a restructure, the company, this is an incredible opportunity. like i said, salesforce is really customer number zero. we have turned on the whole help infrastructure to be agent first.

the idea of even at salesforce, the idea that when you are operating on help, and for us it is called help.salesforce.com and customers can come into the website or through the phone or through some channel. they will operate with agents before they get past to a human being. if the agent gets exhausted in terms of its ability to deliver. that is, all the content, all technical information, everything is now agent-based. we are even running an experiment on the front of the website where we put agent on the front of our website to help prospects understand the company more deeply. this is really an incredible moment for everyone. >> you have hired a thousand people. is that nearly enough? or do you need to hire another 1000 people to handle the business? >> you are right. we have expanded the opportunity. i think that is an incredible opportunity. we will be able to balance. we don't need as

many folks in support anymore. because we have agent force and we can move them into distribution expansion. as the ceo, am able to move the headcount from here to here. that is incredible, with that opportunity is for me. and i will tell you, jim that i have to contrast that with the approach from microsoft which i think you know they have introduced their competitor called copilot over the last two years. but i think you and i know that it has been a huge disappointment. the customers, copilot has been a huge flop. as evidence of that, salesforce is running the full company on agent force. all support is on agent force and many other aspects of the business are on agent force. i would challenge you to go to the microsoft website and talk to any of the employees and see how they are using it. i don't even think they can use copilot inside microsoft. this is an opportunity for all customers to go to another level using this incredible capability. >> last night we did the piece

about the pc revolution and how it has not taken off. and people have not been blown away by the copilot. i want to talk about a company -- >> what is missing on those pcs is they said the button was there. it is not even there. >> you can see that in the transformation of these customers. we are going to fill the gap with this incredible agent force. >> are you going to do commercials that would entice us to be able to look for people and go for an agent? you want to ask for the agent or do commercials that would drive companies to hire salesforce? which one will it be? >> we have to show all of our customers that there are two worlds now. the world when you are using the platform and when you are not using the platform. customers using agent force, amazing companies like you mentioned like opentable. and hear incredible success they have had.

>> the biggest travel agent in the world. will he extended to everything else? he seemed like he would do it in the fortune magazine piece, you know. >> i talked to him every day. he is a huge customer of mine. i think this is a tremendous opportunity for him. >> i know disney loves you. >> disney and saks fifth avenue has turned on agent force as well which has been a huge opportunity for the holiday season. and you will be much more well- dressed if you are a saks fifth avenue customer. you will be interacting with agent force and we will make sure you look better. >> will be going to healthcare and ask for the agent over the human? >> jim, on the way to the studio, i literally come to do this with you, let me tell you something, i got a phone call from my hospital for preoperative work and they're asking these questions. you know me too well.

when i hang up and like, i think that just cost them $100 or $200. i think we could do that for a couple of dollars. why isn't the hospital using this platform. it is a tremendous opportunity for preoperative and postoperative care. and that is another great example. let's just look at that. you will be healthier. you will be dressed better. you will get a better table at the restaurant. you will get through the airport quickly. every aspect of your life will be better and we will operate our cost of our businesses in a much lower, easier way. >> one last question. >> if i called the children's hospitals, what will happen? will i get this agent force or is it a lame-duck? >> are having that conversation now. >> fantastic job. cannot wait to see you in person. cannot wait to see you.

>> thank you and thank you for coming to dream force. you were there when we launched . they built 10,000 agents right in front of you and we are grateful to you, jim. >> , product user like matthew mcconaughey. another great product user. cofounder chair and ceo of salesforce. congratulations. great job. . >> thank you so much. >> we are back after the break. . coming up, a fast fire lightning round next. ♪ with verizon, trade in any phone, any condition. for a limited time, get iphone 16 pro with apple intelligence.

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do you think you miss the boat on the cyber monday black friday excitement? fear no more. this allows you to become part of the investing club. for the next two days only, you can take advantage of the best offer of the year. to join, sign up, simply open your phone, scan the qr code or visit cnbc.com/cramerclub to join today. i hope to see you at the monthly meeting on wednesday, december 18th. this truly is the best deal of the year. or i would not be talking about it. i don't want you to miss it. and now, it is time. it is time for the lightning round. and then the lightning round is over. are you ready? was go to mark.

>> dr. kramer, before i ask about my stock, i want to give a shout out to the memory of art cashin. i never got his commentary but he loved the sendoff this morning with a lot of humorous stories. the one i liked the best was when art would order pigs in a blanket for breakfast. he would call it irish caviar. >> there you go. >> he was a brilliant inspiration to many of us. let's hit it out of the park. >> what have you got? >> my stock is spec at $3 a share. semi conductor, vanguard and blackrock have been buying it. in bts. >> those buyers are index buyers and i have to tell you that that company is losing a lot of money. i think you could take a flyer at $3. but understand that it is losing a lot of money and it is

a flyer. looks cool to amil in new york. >> how are you doing? >> good. >> long time member. >> thank you. >> my stock today is a pharmaceutical company. one of my favorites. the ceos one of the first guests on mad money. he has been doing great. 200% for five years. but the last four months, taking a nosedive down. 40% of value. with eyedrops and medications as well. what do i do with regeneron? >> it is a quandary. i expected sales to be better. they are not. i don't want to give up on the stock down $749 but i do expect eli lilly at $900. and the $900 is next up. and it 8:13, i'm not sure. >> stephen in north carolina.

>> jim, i'm a grateful club member. >> thank you. >> i get into this and late june after it became public. it has since more than doubled. i sold enough to recruit my mission. what should i do with the rest of my land bridge? >> i would tell you. that is a winter. >> i think you let the rest run. and that will complete the lightning round. . coming up, kramer is revealing the driving forces for small businesses across small businesses across america.

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politicians love pandering to small businessesand we are constantly being told it is the backbone of the american economy. the one thing democrats and republicans seem to gree on. as a small business owner myself, i will tell you the markets are sick and tired of hearing about it. they propose these so-called tax breaks, something vice president harris brought the but most small businesses are losing money hand over fist. what can they do with the tax break? you can't pay taxes when you lose your shirt. but then something stops you dead in your tracks. something that makes more sense than anything you have heard from any political candidate or small business officer. the

president of this company helped make the cost of failure when you are starting a new business lower than ever. most small businesses fail. so the cost of failure is huge. we talked about how shop of my offers will help to those who had an idea of something people might buy. you have an idea. you have the materials. you call and they help you set up the business. but you say to yourself, shall but i won't get you any customers purchase facilitate online sales. great service but won't create demand out of thin air. not so fast. something else had eyes glazed over. we are sick and tired of hearing the small business backbone nonsense. they said tiktok and instagram have become incredibly important ways to get the word out. the cost of this, next to nothing. sure it helps if you have the right music for tiktok. it matters if you have the website and software. terrific if you can report the full firefly suite from the building. and then he could create a website that looks and operates like something from a fortune 500 company. the real take away is it cost so little to advertise

successfully and so little for the e-commerce site that the only factor is you and the idea itself. open. cheap book keeping software too they can save you a fortune. but so you have a passion. snowboarding. you think you can make the best ones. do know that is how shop of i started. the cofounder of the company is the chairman and ceo. all because you wanted to sell a lot of snowboards. i think people like the guys behind tiktok and meta- like mark zuckerberg with instagram have done more for small business than any government agency. they have done more because the biggest problem with being the backbone of the u.s. economy is you need the rest of the. this is what this has created. i wish that politicians with their cash credit for business with no profit are the ones that will say they will clean up the regulations when you wish you had enough business for it to be regulated. understood what these remarkable companies are doing. maybe it is best that they don't know. who knows how badly they can screw things up if they got involved.

president elect, i think the president's secret is safe for those it really is the cost of failure has come down dramatically when you are running a small business and all the software has made the odds of success much higher. >> investment will face theseright i'm jim cramer. see you tomorrow! own mon or fight each other for a deal. this is "shark tank." ♪♪ with a product she believes will help cat lovers everywhere. ♪♪♪ i'm rebecca rescate. i live in yardley, pennsylvania, with my family and my loving cat samantha. a few years ago, we were living in a tiny apartment in manhattan. problem was...as soon as you walked in our front door,