>> i'm long. >> it's been right. >> i think it goes much higher. >> carter advertising and marketing company magnet money up and out guy. >> apparently there's some ice storms coming so. >> be careful. >> out there. >> gilead gnomes. >> all right. thanks for watching. fast. mad money with jim cramer starts right now. >> my mission is. >> simple to make you money. i'm here to level the playing field for. all investors. there's always. >> a. >> bull market somewhere, and i promise to help you find it. mad money starts now. >> hey i'm cramer. welcome to mad money. welcome to cramerica. my friends i'm just trying to make you a little bit of money. my job is not just to educate but also to entertain you. so call me at one 800 743 cnbc or tweet me jimcramer. this market has the memory of a mayfly. that creates a ton of opportunities. so today where the dow gained 317 points. s&p advanced 0.39%.

nasdaq climbed 0.19%. and by the way looking truly awful this morning. i want to help you find them. time and again i've seen growth stocks just get pummeled on some little bitty bit of bad news, some downgrade, some niggling nonsense about a quarter with less hair on it than i have. and the punishment doesn't fit the crime if there's even a crime at all. this morning, for instance, disney reported it was a terrific quarter. theme parks much better than expected movies, fantastic tv and sports a real positive. but there was this one line involving disney streaming property. when it raised prices, there was some churn and subscribers dropped by 1%. oh no, the genius trader said to themselves. netflix had no churn when it raised prices. so let's bury this stock. sell sell. >> sell sell. >> sell sell. >> these wise men and women sold disney down into oblivion. not thinking about two things one, netflix is a beast. the best. the best without compare. and two, netflix doesn't have parks or cruise ships, or even a fraction of disney's intellectual property. i bet that in a few weeks, people will

forget why they sold disney stock down and the stock it will be higher. same thing with uber. you see, uber won the war of pickup and delivery. the numbers reported this morning were extraordinary, but the experts found a line or two they didn't like. next thing you know, they kick it to the curb and you get an opportunity to buy some at a discount. i am confident about this one. after interviewing ceo dara khosrowshahi this very morning on squawk on the street, we'll give you a little more on uber's prospects later. but i think this is a good one. now we see this pattern constantly. tesla will sell off over something i don't know. maybe it's german numbers. it's california numbers china business. i heard today that people have stopped buying teslas because musk turned out to be a trumpist. i say, so what? he's going to solve the self-driving conundrum. of course, tesla always has some accolade loving person who comes on our air and blesses it and says it's worth $1,000 and it's off to the races again. and that will happen. that will happen. now here's an easy one spotify. this is a subscription business like netflix that keeps on growing and growing and growing. it's the ultimate beaten race stock, but there's always

someone down there giving them the business. i saw today when an outfit said spotify has run too far. it's peaking. to which i say, based on what? i didn't see a thing in the piece that was convincing, but the stock still got knocked down in the morning. it gave you a great entry point before it rallied and ended the day in positive territory. and we saw this with abbott labs abt not that long ago when it lost a lawsuit involving a special infant formula that seemed to agree that some aggrieved parents thought harm their baby. the formula was made by abbott because women sometimes just can't produce enough milk. abbott only made $9 million a year on it. i think they actually own this formula. i think they do it at the behest of the government, or they just out of literally out of their hearts. but it doesn't matter. they lost a $500 million lawsuit. 500 million. and now i told you to dismiss it, not worry about it. sure enough. what happened? abbott stock is now up more than 30 points from that event. i've seen this happen endlessly with american express axp, too. it'll creep up. and the fact that the millennials and gen whatevers love it. and then it reports on a sleepy friday, which reports

on friday, and everyone runs from it like it's got the bubonic plague. but two weeks later, american express is up from where it was before the quarter, and people have forgotten why they sold it. same deal with marriott growth hotelier. it heads down after reports, then soars when people realize it is the best hotel chain out there. i even see this with costco and walmart, the two best retailers in america. when costco reports people tend to be repelled by the quarter, it could lose 100 points, only to start the trek higher again as there was no reason to sell the stock in the first place. someone will always find fault with walmart or say it's run too much and they'll sell it down. week later, another analyst will remind us of the buying opportunity that it is, and we'll jump at the chance. they both hit all time highs today. finally, cyber security. just over six months ago, a glitch caused by crowdstrike seemed to stall the whole world. then the ceo, george kurtz, truly an indefatigable gent, visits 130 companies in 100 days for a genuine apology tour, and all is forgotten and forgiven in response to stock quickly takes out its old high. can you believe this? cloudflare and palo alto networks their

comeback kids to every time. oh, and let's not forget the ontologists at palantir. those guys can do no wrong, especially in the eyes of their buddy buddy investors. now, if you buy these every time they get hit, you'll do well because they shouldn't be hit in the first place. so you're probably saying, can it really be that easy? i mean, why aren't i a millionaire? well, i'll tell you why. because there are landmines. real landmines in the yellow brick road. times when the dips are merely the beginning. so i'm going to spell those out for you, too. first, you have to ask, is it dependent upon china in any way, shape or form? that's been the kiss of death for really good casino company wynn resorts and for estee lauder. the mess of a cosmetics company, the one sharp people, sharp as a tack people actually danaher who've lost their way and don't even know it have been bashed by china. oh, and let's not forget how well merck could be doing if the chinese government didn't slow play the rollout of the gardasil vaccine for no particular reason other than forget it, jake. it's china, it has china. i mean, honestly, what the heck happened there? we're worried about apple now, which has to be one of the

largest employers in the entire people's republic. the chinese communist party is now going after apple for the service stream, almost as hard as the us justice department did under biden. oh, and anything chemicals. those need chinese orders desperately. second, can the gop just one drug stop the craving for their product? hershey bars, donuts, candies, all the johnnie walker's, jack daniels, casamigos oreos, twinkies, lay's potato chips, frosted flakes, froot loops if it tastes good, the stocks of these creators are out there. department stores of any kind. doesn't matter. kohl's. oh boy. try saving that one. macy's no thank you. although i sure wish it weren't. so let's expand it. does it sell in department stores capri pvh tapestry. sold to you. so nothing's foolproof. i wanted to put a video on the always right story, but what if amazon says tomorrow that it's developed its own chip? the lessens dependance on nvidia after the deep sea scare? i thought ferrari might work, but that thing's got way too high in the end. it is a car company to fit the bill because of its data

center affiliation, but that's become a battleground, too. we don't need no stinking battlegrounds. bottom line always remember that the r&d teflon stocks in any market, the key don't buy them unless and until they get knocked down. and then remember, they'll get up again. you're never going to keep them down. i need to go to chuck in north carolina. chuck. >> booyah jim. >> booyah. >> chuck thanks. >> for taking. >> my call. with the recent. >> market volatility i'm looking. >> to add a stock with a sustainable dividend. >> and if not this one maybe you could. >> recommend another. but i'd. >> like to have. >> your opinion on adding. >> cvx chevron to. >> my portfolio. >> yeah boy that's a great one. i'll tell you why. mike worth is just the ceo. he's committed to that dividend like no other. they've got giant cash flow. it is not a problem. it's one of the safest dividends i know. i blessed that investment. sharon in minnesota. sharon. >> hey, jim. >> i hope. >> your family is doing well. >> absolutely. >> good question. >> that's great. >> the question that i have is.

>> about salesforce. >> it's going to. >> report soon. >> it's almost. >> to. >> its close. >> to its high. >> and i'm wondering. whether it's a good time to buy now. or to wait. >> until after. i actually think it's okay. there was a really terrific piece out by morgan stanley yesterday about what the clients are doing and how great it's been and has been for them. it's such a winner that i smiled. i said, oh my god, marc benioff is going to do so well, i think just stay in the stock and if it gets hit, i would buy more. that's how much i believe in their aging force. it's terrific. and thank you for the call. how about lindsay in my home state of new jersey? lindsay. >> hey. how are you doing, mr. cramer? >> first time caller. >> i've been. >> following you since. >> my financial. >> class back in 97. >> i love. oh, my god, i've really been around. wow. well, let's go to work. >> hey, man. >> just wanted to know. >> what's. >> your thoughts. >> on on marriott. >> and are they the top dog when. >> it. >> comes to lodging and hotels? >> they are. and i don't even mind that. the stock is three points off its high. you buy some and then you let it go down. it is at 30 times earnings. that is a high

multiple for marriott, but the travel thesis is so strong you don't know when you're going to get in but you buy some. you don't buy all of it right now. you buy some. that's the prudent way to do it. all right. listen to me, people. nothing's foolproof. but some stocks are more teflon than others. the key is to buy them when they're down because they won't stay down for long. on mad money tonight, alphabet is down 7% after crossing the tape last night. i'm buying the tech giant capex commitment and how it could affect the stock moving forward. then what's the road ahead for uber? i'm getting a read on the ride sharing company after the stock slid on the report. and later i'm checking in with the ceo of columbia sportswear to hear if today's post earnings dip could be a chance to buy and a turnaround story. so stay with cramer. >> don't miss a second of mad money follow jimcramer on twitter. have a question. tweet cramer hashtag mad mentions. send jim an email to

madmoney.cnbc.com. or give us a call at one 800 743 cnbc. miss something. head to madmoney.cnbc.com. >> this is my. >> legacy. >> welcome to reinvented. >> with accenture. >> today i'm here with. >> margherita della valle, ceo of vodafone. you were employee 25. >> in vodafone italy. >> today you're the ceo. >> of vodafone. >> what is your strategy and vision for. >> the future? >> we are changing our culture to really. focus on our customers. we need to acknowledge that change is hard. >> but if. >> people understand. it's for the right. >> reason. >> then you get. >> the power. >> of the organization with you. >> opportunities can be hard to find, like. >> catching lightning in. >> a bottle. >> in uncertain. >> times, it's tempting to retreat or wait and see. at cme group, we empower those who act.

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xfinity internet customers, cut your mobile bill in half vs. t-mobile, verizon, and at&t for your first year. plus, ask how to get the new samsung galaxy s25+ on us. now with code tr20 for 20% off. terms apply. >> last night. alphabet, the parent company of google, reported a seemingly disappointing quarter. and the stock just got slammed today, down 7%. that's the headline, but when you dig down to the details, what really freaked people out is that they're planning to shell out $75 billion in capital expenditures this year, yet they're being punished for investing heavily in growth, which is a big change from last year. of course, that's not the only reason the stock got hit first. keep in mind that alphabet stock had run up nearly 25% from the end of september through yesterday's close. it was really charmed. jen psaki the third best performer, the magic seven, so

the expectations were certainly not low. but then alphabet reported the quarter was mixed, to say the least, with slightly weaker than expected revenue and a marked deceleration in growth, even as they also delivered a two cent earnings beat thanks to better cost control. no one really cared about that, though. their core advertising business is still doing great, both search and youtube. wow. youtube was great. outperformed expectations. the top line shortfall from its google subscriptions, google cloud and the company's catch all other bets segment. and the google cloud weakness was particularly surprising in the previous quarter. this business put up great numbers, but its growth rate slowed substantially in the fourth quarter. now, that was a key pillar of the bull thesis and it's been kicked over. it needs to return to torrid growth now to make up for all the data spend that's been going on in the earnings statement. ceo sundar pichai boasted about all the things that are going right search, ai, youtube. then it went on to drop that $75 billion bomb. while this company doesn't give much in the way of formal

guidance, they mentioned that they expect revenue headwinds in the current quarter thanks to currency fluctuations as well as some tough comparisons for google services and uneven revenue growth for google cloud. but it really seems like it was the $75 billion in capital expenditures that truly freaked people out. looking at the action today wall street sure didn't like that number, did it? yep. alphabet got hit because it's investing too heavily in growth. and that represents a huge change from what we've been seeing very lately. now that $75 billion it's capex. it's a commitment. it represents a big step up. and this was what was really important from the 52.5 billion they spent last year. a lot of people were hoping that was going to be the ceiling. and in 2022. and now much of the. i. >> important. >> infrastructure like gpus and orders from broadcom. hence why those two stocks were big today. but we've been seeing major capex commitments from many other tech titans in recent weeks. and to date, the market loved it, lapped it up. microsoft kicked things off the

first few days of january by announcing $80 billion of investment in ai data centers. this fiscal year, stock gained more than 1% that day. microsoft was up nicely for the year until the company gave soft revenue guidance last week. in late january, meta platform ceo mark zuckerberg announced that his company was planning for 60 to $65 billion in capital expenditures this year, mostly on ai infrastructure. meta ai pretty good. this. and then the stock jumped 2% that day. it's still up 20% for the year. it's terrific. then there's the big one, the stargate ai infrastructure venture that oracle's larry ellison, softbank's my son and we well, son and openai sam altman rolled out at the white house on january 21st. that was trump's full first full day in office. they're spending 100 billion up front and could go up to 500 billion over the next four years. now, some have questioned whether these companies even have that kind of money. but hey, you know who didn't care? i mean, wall street oracle stock

gained 14.4% over the next two days. and while it's since given back, much of that move, clearly ai spending was not seen as a problem two weeks ago. so you can imagine you've got this one company spending far more than we thought. and then what happens? its stock goes up now. something big changed in recent weeks though. and that was the arrival of deep tech. that's a chinese generative ai tool that seems to be performed nearly as well as any of the leading edge, expensive us ai systems and was allegedly developed with far less hardware, meaning a heck of a lot less money. deep seek was actually launched last year, but it fully broke into wall street in silicon valley's collective radar the consciousness about two weeks ago, after the chinese quant hedge fund that created deep sea released a white paper explaining how it was made. on january 20th, the collective angst about deep sea caused a huge, nasty tech selloff. i mean, like. >> step, step, step, step, sell, sell, sell. >> that was just last monday. it demolished the stock and the market still hasn't fully recovered from this development.

there's still unanswered question that deep tech has forced investors to ask is whether or not developers of ai applications still need to spend huge amounts on infrastructure in order to get the best results. but so far, the tech titans have stood by their major capital spending forecasts, and they haven't been punished for it. specifically. last week, both microsoft and meta formally reported and reiterated these big capex budgets. i mean, sure, microsoft sold off its quarter, but that was really because of a soft revenue number and discouraging revenue forecasts. metaphor reiterated its capex budget and the stock soared. they were reveling in it. but now alphabet's announced its own large capex number for the year one. that's right. in the same neighborhood as that of meta, microsoft. boy, the market hated it. and that is the biggest takeaway from alphabet's quarter. and we have to see if this is an exception or if it's the new normal. maybe investors simply trust meta and microsoft to spend the money more wisely than these guys. it doesn't seem to be the case for me, though. now, i don't think this should be considered bad news for all of tech. in fact, you could argue it's somewhat bullish for nvidia and other ai hardware makers, which sounds like

they'll continue to get robust orders from the tech titans. although after arm tonight, which wasn't that great, i'm sure people say, wait a second, maybe spending is cooling. i don't think it is. we'll find out more tomorrow. these huge companies certainly don't seem to be taking deep seat seriously, though. that said, if the market is becoming more skeptical about these types of massive ai investments and even punishing companies that commit to that type of spending as it did with alphabet today, then maybe the hyperscalers will start dialing back their hardware investments. that would be bad for a whole lot of companies. now, the next big event here is amazon's report thursday night. now they have not yet pulled out their we don't know what their capex guidance could be for 2025. so we'll see what they say. and more importantly, we'll see how it's received. i doubt it can change overnight, but i do think that alphabet has put the big time spenders on the defensive. so you know what, you think this way to think about this number when you see it tomorrow night. bottom line though, we've gone pretty quickly from a world where major investments in ai infrastructure are cheered. i mean literally cheered by investors to a less certain

world where it seems that the investors don't like it and are starting to get skeptical about some of these big spending commitments. now, that's a huge change, people. and if it continues this way, we might need to rethink our top picks in tech going forward. and you know how i feel about this. so let's watch amazon on thursday and go from there. mad money is back after the break. >> coming up, uber's latest quarter sent the stock into reverse in today's session. cramer is digging into the numbers that move the ride share giant lower next. on cnbc live. ambitiously. >> i started the club to make you a better investor. >> the value. >> you're going to get from. making better investments more. >> than outweighs. >> whatever the cost of the membership is. >> get invested. join the club today. go to cnbc.com. slash join jim. last chance to be on the disruptor 50 list. is your startup disrupting the status quo. scan this code or go to

cnbc.com. slash disruptors to apply now. entries closing soon. >> most power. >> players on wall. >> street rate. >> nvidia a strong. >> buy today. >> yet why then are so many legendary investors quietly ignoring that advice. >> and instead. >> selling the stock hand over fist? every billionaire on your screen has recently sold nvidia. some have offloaded millions of shares. and mark my words, this is bigger than nvidia. hedge funds are quietly selling all of their tech stocks at the fastest rate we've seen since 2016. it begs the question what do they know that you don't? my name is mark chaikin. >> i help build. >> three indices for the nasdaq during my 50 years on wall street. that means i know how to recognize these signals from the tech market and exactly what they mean for you and your money. i explain everything in my new market briefing,

including the truth of what's going on with nvidia today and the specific stock i recommend you buy instead. i'll give you its name and ticker when you visit the website below. nvidia has been the most talked about stock in the market, and for good reason. it's led the ai revolution that has taken the us stock market by storm since they announced their ai powered computer chip in 2023. nvidia stock has been on a history making tear, officially surpassing microsoft to become the world's most valuable company today. however, many investors are worried the tide is changing. nvidia's day in the sun may soon be coming to a dramatic end. >> and as a result. >> i predict a different, under-the-radar stock is primed for big potential gains from this moment on. to get its name and ticker 100% free, simply visit the website below.

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a copy for free. get your free copy while they last at. it's not an option.com it's not an option.com. >> today. uber technologies reporting the stock just got completely slammed, finishing the day down 7.6%. that's a hideous move, especially as the rest of the market was up. but honestly, like i said at the top of the show, i actually thought the quarter was good. i mean, like really good. now here's a stock that, after roaring for years, started selling off last october based on worries about autonomous driving, specifically robotaxis. uber's all time high was set on october 11th, one day after tesla's big cyber cab event. that event was originally considered underwhelming. big on hype, short on details. so uber stock popped more than 10% the next day. but that was as high as it got. less than a month later, president trump won the election and given all the support he got from tesla ceo elon musk during the campaign, investors started taking the company's cyber cab ambitions

much more seriously. look, i think that was the right call. but you know what? i vehemently disagree that it's bad for the whole rideshare industry. when uber reported its previous results at the end of october, the stock did get hit. even though this was a beat and raise quarter. investors nevertheless seized on an oh so slight miss for rideshare bookings and the stock sold off. so i was looking forward to this morning's report from uber, because i wanted to see if the company could set the set things straight. long story short, we got the solid numbers that we were looking for, but it didn't mean anything for the stock, which just got pulverized. i mean, like, obliterated. what the heck. happened here? well, first i want to reiterate that uber gave us very strong overall numbers. gross bookings grew 18% year over year, substantially higher than expected. revenue was up 20%, also higher than expected. the cash flow results were excellent. net cash provided by operating activities grew by 130%, way ahead of expectations. free cash flow up 122%, also a huge beat. other operating metrics like monthly active platform customers and total trips exceeded expectations too. the worst thing you could say

about the results is that the earnings before interest, taxes, depreciation and amortization that is a key profitability metric here were merely in line. okay. uber's two main businesses mobility and delivery, meaning ridesharing and uber eats, both beat expectations for gross bookings. uber's small segment freight did have gross bookings miss, but it doesn't matter. uber also provided some guidance for the first quarter of 2025, and i call their outlook for the current period in line with expectations, though perhaps a bit short of wall street's elevated top line expectations. the company expects gross bookings to grow 17 to 21% year over year, which was below the consensus estimate at the midpoint. importantly, though, uber said it expects a huge 5.5% currency headwind. that's not their fault. uber also expects adjusted ebitda to grow by 30 to 37% year over year. that's in line with expectations. i think it's pretty super. now, to be clear, there were some small issues with the quarter. i mentioned the freight gross bookings miss and the slightly lower than expected gross bookings guidance for the current quarter. even as the latter can be explained away because of those currency fluctuations just mentioned, there was also some noise with

the company's operating income result. like i said, adjusted ebitda is really the key measure of profitability for uber. it's what they guide for and it's what the analysts care about. but the company's operating income result of $770 million was meaningfully below the 1.19 billion number that wall street was looking for. and some some pointed to that as a reason for the negative response to the quarter. but wait a second. so i'm not buying that. uber's operating income only came up short thanks to a $462 million expense for legal, tax, regulatory, reserve changes and settlements. that's a one time item it does check out as the reason for the disparity. again, there was some hair in the quarter, but was it enough hair to justify the stock 7.6% decline today in the midday reaction? no to the uber quarter, melius research analyst connor cunningham said the following quote the issue facing uber is the earnings beats. revisions are less intense now, and the bear case around autonomous vehicles can't be disproven quickly. basically, the magnitude of uber's beats for key metrics like gross

bookings and ebitda are declining, and that big, scary, long term threat of autonomous competition looms. i think that's exactly what's holding the stock back. but i'm just not convinced that the robo taxi competition is a serious problem for uber right now, or even in the near term future. see, this morning i got to speak with uber ceo dara khosrowshahi on squawk on the street. he was right there with me, and there was a lengthy discussion about how the company is thinking about the autonomous vehicle threat. as he explained it, this is less of an existential threat to uber, more of an opportunity. putting aside all the obstacles to self-driving cars, once people are finally building them at scale, how are they supposed to make money as taxis? well, keep in mind uber crushed all the old car services, so once these things exist, the people who buy them will want to partner with a rideshare app. when kozari was asked if the introduction of waymo into the san francisco market has resulted in a meaningful market share loss, no, it's still too small to matter. in fact, uber's rideshare business accelerated in san francisco in the fourth quarter. more importantly, uber and waymo are going to be partners in some new markets like austin and atlanta. and by

the way, uber's been partners with waymo for a while in phoenix, enabling tens of thousands of rides there. no reason they need to compete against self-driving cars. now there was something else that the man universally known as dara, said during the interview that i think is important. a couple of times, he emphasized uber's excellent free cash flow results over the past few years, including the record $6.9 billion result for 2024, which was up 105% for the previous year. at the end of the interview, when i expressed some dismay about the fact that the stock was down, dara said, quote, you know, while the stock is cheap, we get to buy it back. and that is not a bad thing. he is right. around this time last year, uber announced his first buybacks, a massive $7 billion authorization. and we knew from this morning's report that they only ended up spending 1.25 billion of that last year through the last month. uber also announced that it completed a $1.5 billion accelerated buyback. but some quick math tells you that the company has plenty of money left in that program. and it sure sounds like uber's ready to put that cash to

work. i like that. so here's the bottom line is this today's quarter was not the clearing event that i had hoped it would be for uber, but i'm still not ready to give up on this terrific stock. i think wall street's way too worked up about the threat of self-driving, which might not even be a threat at all. and this stock is worth buying into. the weakness. eric in michigan. eric. >> jim i love the show. i'm a long time listener. >> and. i'm a club member. >> so there. >> thank you. >> eric. thank you very much. thank you. how can i help you? >> i'm calling. i'm calling. >> on. >> general motors today. i'm a longtime shareholder. i love the company. i love the products. i know about the tariffs. and i love the share buyback. what do i do with this stock right now? >> you own the stock. and mary barra is better than the four times earnings p e that you're getting there. i think that's reflecting every bit of the bad and not a lot of the good. keep in mind ford disappointed again tonight that could move gm stock down i would be a buyer. nicholas in california.

>> nicholas what's. >> up jim. this is nicholas. live from east palo alto, california. first off, i want to say thank you for initiating the buy in goldman sachs. and my question today is about crowdstrike. i recently trimmed half my position in palo alto networks, been in it for a couple of years, and used that profit to get into crowdstrike. but i'm wondering, because the palo alto networks has been in the doghouse for a while. >> palo. >> alto should be fine. yeah, there's a three analysts who downgraded it now in the aurora believe it. he's the ceo. he will tell you he's going to confound those haters. there's no way that guy is going to take sitting down. the three different guys took it to a sell that straight. how about this crowdstrike. i mean it burst out today. it's now past where it was when they had that outage. and i say george kurtz is the real deal. i want to go all the way down to james in texas. james. >> hey cramer a big hello from texas man. hey all the guys.

that hashtag green room love your show. got a question regarding soundhound. is it a. meme stock or is it something more. >> and also are. >> you talking about this? i was talking about this with jeff marx today. it's very funny you mentioned that because soundhound is the stock that my friend dan ives likes, and i don't like to go against dan. i think he's terrific, but i think the stock is a little elevated. how about that, dan? don't get mad at me. you know i love your pink and your green jackets. although i wear brioni. all right, look, i'm not ready to give up on uber. i think if anything, it's worth buying into weakness here now. much more mad money ahead. i'm hearing how the latest tariff headlines could affect apparel and footwear stock. calm, ceo of columbia sportswear. after yesterday's earnings, then i'm laying out a packaged goods playbook that you're really going to like. pepsico, clorox. they've been going well. what the heck is going on? oil calls rapid fire tonight's edition of the lightning round. so stay with cramer. >> after a strong jobs report in december, will the january jobs report continue the trend? what

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my work here is done. excuse me, which way back? i'm not happy with the way that pg&e handled the wildfires. yeah. yeah. i totally, totally understand. we're adding a ton of sensors. as soon as something comes in contact with the power line, it'll turn off so that there's not a risk that it's gonna fall to the ground and start a fire. okay. and i want you to be able to feel the improvements. we've been able to reduce wildfire risk from our equipment by over 90%.

that's something i want to believe. [skateboard sounds] >> okay, what do we make of these numbers from columbia sportswear, the outdoor apparel and footwear company that you know is at columbia, sorel, prana and mountain hardwear brands. now last night this report is seemingly mixed quarter with slightly higher than expected sales. but a nine cent earnings miss off a $1.89 basis full year forecast. and their guidance for the current quarter also came in light. and that's why the stock got clobbered today, down almost 6%. however, columbia looks like it's going to return to sales growth this year. so if they deliver this could be a turnaround story as the stock just got quite a bit cheaper. it's got a fantastic portrait's balance sheet. let's take a closer look with tim boyle. he's the chairman, president and ceo of columbia sportswear. get a better read on the quarter and what comes next. mr. boyle, welcome back to mad money. >> thanks, jim. it's great to be here. >> with you. oh thank you tim. now i'm going to just quote from

what you said about yourself because i think it's important because you're a man of great integrity. you said while we made progress in many areas, our 2024 financial performance was short of my personal growth and profitability goals. can you tell us what would have been something that would have made you happy and not feel like this? >> well, you know, frankly, for me, we've historically been in the high teens, both in the growth area and in operating margins. and frankly, when we're below that, my personal goals are not met. so we have to be a little bit more circumspect about, you know, the fact that at that at those lofty times, we were a smaller company. it's a bigger time now. but frankly, when we're not operating at a high level in the upper quartile of our competitors, that's that's a problem for me, especially when you think about the company's balance sheet. you know, it's an embarrassment to me to be talking about an anemic growth pattern when we've got,

you know, 800, over $800 million in cash and we should be doing better. so if we think about historically when we've underperformed in an area, let's call it china and europe underperforming areas from a historical perspective. and we've worked diligently on those areas. we've seen growth. and frankly, frankly, we need to be putting the same sort of rigor around our north america business, which at the end of the day, is the one remaining economic geography where we aren't performing as high as we need to. and so we've we've bundled a number of issues and strategies together in what we call accelerate. and we're just going to be spending an incredible amount of time and effort on our north american business to get us back to growth. >> well, tim, what gives me hope here is that i'm a big retail guy, and my parents were in retail, and all i ever think about when i come into my head was inventory. inventory is the bane of your existence. excess inventory. it looks like to me

that that is not your problem. >> no. we've been we've been working diligently to work our inventories down, which got bloated during covid. and frankly, we spent arguably too much time because we concentrated on profitably liquidating those inventories, which has had a dampening effect on the whole business. but we were able to successfully move the inventories down. we again, had a down quarter in terms of our inventory perspective in q4, and we think we can operate the business even with less inventories than we ended with, with the at the end of the year. it's going to require diligence. and we we're capable of doing that fully capable, but which has to be a focus. and that's where we're going to be spending our time and effort accelerating the business and lowering the inventories. >> right now. you mentioned brick and mortar, but you also mentioned that you had these, i guess almost pop up stores. i'm not sure to get rid of the inventory, but brick and mortar and high traffic areas. what is a high traffic area for columbia

sportswear? >> well, i would say in some of the best malls in the united states and in canada, where there's very high traffic, where we can have 8 or 9 million people in a in a particular mall, and we get great positioning, and that's going to be part and parcel, really of our marketing efforts, because we expect that those kinds of traffic figures will allow us to show off some of our technologies, which are complex and require an explanation. and also our footwear business, which we believe we have very high quality footwear and great products with great technologies. but it's tough to get adopted in the kind of way we would like it at our wholesale partners. so we're going to. >> well, it's interesting you say that i've got your footwear and it's very warm on really, really cold days, but it doesn't look like it's not they're not cloudy, but they i had to learn about it. i mean, you know, you

can't you know, i had to learn about it because of the show. i wouldn't just buy it without learning about it. that's kind of a problem. >> i agree. in fact, you're not the only one who's been critical of our efforts in marketing. so that's part and parcel of what we will do. we'll have these stores which will have a. a minimal impact on the population where we're going to be spending more time and frankly, more money will be in our.com business and marketing efforts, as well as talking about with tv ads and a larger, more mass media budget. >> oh, terrific. >> we're going to be putting yeah, it's going to be important. and we need to be thinking bigger about how we talk about our product. >> i totally agree. now you are a bit of an anomaly. your business in china is very strong and your business in north america isn't that strong. plus, you're one of the most outspoken people about tariffs where you recognize that tariffs are not a

way necessarily to do business. now, since you straddle both countries and since you're doing very well in china, again, an anomaly, why don't you give us a view of why one that is that you're doing well there, and two, about how it doesn't help if you tariff them. >> well, as you know, tariffs are designed to raise the price of imported products. and so columbia is one of the largest duty payers in the united states. and the reason that's true is that we are in a commodity, but we're in apparel that's very highly tariffed already call it in the mid, mid teens area in terms of import duties, but some of our products carry 37.5% duty. so they're very high. it's a dampening effect. but more importantly we need some surety about what is going to happen. what's the future. we import very little into the us from china. china is

an important part of our business where we produce products in china for distribution in china and distribution in other parts of the world. but we have to be incredibly cautious, in my opinion, about how we go forward, because we don't know where these tariffs are going to appear and frankly, how much they're going to be. >> and it doesn't seem like that. it's going to bring back the seamstress business, the textile business. those are long gone. we're not going to not going to restart. right, tim. >> no. you know, in fact, it's interesting when we have a factory in asia, forget the, the particular jurisdiction. but if we have a factory in asia making either footwear or apparel and a and an electronics factory opens up next door, everybody rushes away from the textile products into the digital environment. it's just a more highly sought after environment. so yeah, it's a challenge and it's one that

we're we're frankly very good at navigating. but, you know, we need some surety about what's going to happen so we can plan. >> well, i sure wish people would talk to you because they would understand better than anyone because you actually have lived it and breathed it. i want to thank tim boyle, chairman, president, ceo of columbia sportswear. you heard that the inventories are down. you heard they're going to do campaigns. the stock is down. a lot of fortress balance sheet. i think the stock is very interesting here. thank you so much, tim. >> thanks, jim. great talking. >> to you. >> yeah. >> yeah. >> nice back here everybody. it all started with a small business idea. it's a pillow with a speaker in it! that's right craig. pulling in the perfect team to get the job done. i'm just here for the internets. at&t, it's super-fast! you locked us out?! and when thrown a curveball... arrggghh! ahhhh! [crashing sounds]

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buy buy buy sell. everybody is playing in this one. and then the lightning round is over. are you ready, ski daddy? time for the lightning round. we're going to start with ben in florida. ben. >> mr. cramer. >> you got your spikes packed in case. >> kellen moore calls. >> you in. >> yes, absolutely. >> absolutely. >> thank you. and by. >> the way. >> happy happy early birthday buddy. >> oh thank you, thank you. >> yeah. thank you. thank you. what's up? >> i just try to invest. i don't. >> trade, really? >> i'm betting on my kids inheritance. and so i'm coming to my sensei for some advice. >> i have a moderate position in. >> stocks that. >> recently beat earnings, revenues. >> etfs in line. looking good in 25. about 1,150%. >> versus prior. >> year, stuff like that. >> unfortunately. >> it's in. >> a. dicey spot. >> in the evolving dc policies. >> okay. >> but i think that karp needs a wingman. so i'm flying with ba.

what do you think? >> i think that there are a lot of people fleeing this stock because of doge, and i think that they think that this is somehow going to be front and center. the problem? i don't think that's the case. i think it's going to be the big military contractors that they're really going to go after. i'm with you on this one. let's go to ty in arizona. ty. >> professor cramer, how are you? >> i am professor. fine. how about you? >> doing good. i'm at the waste. management phoenix open. i wanted to give a big bubba bubba. >> booyah birthday. >> shout out. >> to. >> my beautiful girlfriend amara i love you. >> good for you. and that is some tawny that you're out there with i know we got to get there one day. we have to. >> it's out. >> cramer we'd. >> love to. >> have you. >> thank you. last week you spoke about. >> two companies that are really like marvel and rh. insider buying recently. yes i noticed some insider buying on a stock that i like. i want to get your opinion. stock ticker symbol m a n h. >> that stock got clobbered. i mean, they really crushed it. if there's insider buying in that,

in that we're going to do some homework and find out because wow, i cannot believe how much that thing went down ugly. let's go to trey in minnesota. trey. >> hey, jim. >> thanks for taking my call. and best of luck to your eagles on sunday. >> thank you very much. >> so you put this name on my radar a few weeks ago. and then later that day in davos, trump. >> had mentioned the need for coal. >> to power. >> i data. >> centers in our country. >> with the new china tariffs. >> on coal. >> this company operates 100%. >> in the us. >> the stock has a 10%. >> dividend yield. >> the stock i'm asking. >> about is are lp. >> it's intriguing to me because i think the president doesn't believe in in traditional global warming. if that's the case, then he must really like coal. i'm not a big fan of coal, but that has to do more because i believe in the science. and but therefore i think if he. i'm not in charge, he is. i would buy the stock. let's go to kyle in wisconsin. kyle. >> booyah jim. >> i'm a jets lloyd austin births. but i'm flying right

beside you in the eagle so you can beat those. >> i appreciate that you're a very good man i appreciate that. thank you. what's up. >> well jim i'm a huge fan of the show, a. >> viewer since i was. >> 12 and a first. >> time caller. >> all right. good to have you on. what is up? jim. my stock is up over 130% over the past year, but it's reeled. back in recent months. >> cramer is at the house. >> of pleasure or the. >> house of pain. >> for bitdeer. >> technology. >> i'm going to do this because i'm a huge believer in bitcoin. okay. i think you should just buy bitcoin. that's what you want to do. we don't fool around. we buy the best. we leave the others to the rest. let's go to let's go to alan in virginia. alan. >> well yeah. >> professor cramer. >> thank you for the tenure. what's going on? >> i'm a very satisfied investment club member. i've just renewed. >> my membership for. >> a second year. i want to. >> thank. >> you and your team for everything you do to help. >> thank you. we got. >> a good team. we're trying to

teach. we're trying to teach. we're all small investors. how do i help? >> my question is twofold about the same stock. what's your medium or long term prognosis. and can you please explain whether interest rates affect the stock. the stock is sofi technology. >> okay. the reason why sofi has moved from where it was to where it is, is because it is much more of a service provider. stock fintech than it is a lender these days. but i do think it needs to digest. i would not buy it at this level. maybe you put a quarter of your position on let it come in. it's been perched here precariously for a while. i think it can go down from here. let's go to nick in maryland. nick? >> yeah. >> what's up? jim? >> big fan calling in from maryland. good. >> hashtag nbc. so, yeah. grew up watching the show. my dad and all. i got to say, keep doing you, man. you're truly the goat. >> thank you. thank you. >> so, yeah. stockton calling about his red wire. >> rw. >> well, okay, so red wire is part of a company. it does space work. and professor ben stoto, who works with me, we both are

kind of skeptical of space stuff. and i think we just have to kind of hold off. that said, we've done some work on this, and i'm not going to say that we're thrilled. i'm looking over at the professor right now. it's not necessarily one of our favorite stocks, red wire. i think that we're going to have to hold off. and that, ladies and gentlemen, conclusion of the lightning round. >> the lightning round is >> the lightning round is sponso carl: what's up, carl nation! it's your #1 broker with the best full-service wealth management skills in the biz. tech asst: actually i'm seeing something from schwab. (uh-oh) producer : yeah, schwab lets you invest and trade on your own. and if you want they can even manage it for you. not to mention, schwab has a team of specialists for taxes, insurance, and estate planning. both producers: all with low fees. carl: we're experiencing technical difficulties... uh, carl... schwab! schwab. a modern approach to wealth management. business. it's not a nine-to-five proposition. it's all day and into the night.

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have the strongest principles and clearly you have that. this is the best solution i have ever seen. i'm going to make you an offer. >> you have a deal. >> shark tank coming up next cnbc. >> we're not about trading. we're about investing. >> jim cramer is an excellent. >> teacher for someone. >> that wants to learn how to manage. >> their own money. he teaches how to invest versus just what trades to make. >> it's more than a club. >> it's an experience. >> go to cnbc.com slash join jim. on. >> the recent decline in the consumer packaged goods stocks i find it breathtaking. the other day pepsico got crushed in weaker than expected earnings. clorox got walloped after a quarter that was not up to snuff. mondelez reported quarter that verified why the stock's been falling, though, after a lower opening and dip buyers did come in. the stock ended the day higher. that was more about the bond market. i think kimberly-clark gave you a pretty darn good report last week, but people still weren't happy. it goes on and on. why is this

happening? the truth is, there are a host of reasons, and every time you think that things have gotten better, they seem to have gotten worse, much worse than you've imagined. so take pepsico. i don't know if people realize how excellent this company really is. the stock always carried a premium price earnings multiple, meaning we're willing to pay extra for its profits. they have terrific brands that pepsi, mountain dew and frito-lay, the latter being one of the most dependable of all staples. but now pepsico has got a problem because frito-lay is not delivering the consistent numbers that it used to. why? management says it's because the younger generation is fixated on health, and there's nothing particularly healthy about potato chips or cheetos. they'll buy smaller portions. that's what their hope is. me? look, i'm sure that a part that's part of it. but i do think that pepsico is in somewhat of a denial about the impact of glp one weight loss drugs from novo nordisk, which reported a terrific quarter this morning, and eli lilly, which reports tomorrow. i know the threat is real because these drugs eliminate your cravings for junk food, and they could ultimately be taken by 40 million people in this country alone, although that might actually be a lowball number, considering the 42% of

americans the adults are obese. for mondelez, the problem isn't just the gop desk one soaring demand for its candies and its biscuits. there's also the cost element. the price of a key ingredient, cocoa, is incredibly high right now. most people thought that would be temporary, but it's held an astronomical level versus where it used to trade. cocoa is now about four times the price that mondelez has had to pay historically. that's devastating to the margins. plus, they can't get away with the endless raising of prices like they used to. oh, and let's not forget about the problem of tariffs. you're getting some sudden price increases for many goods. someone has to pay for the tariffs. these companies hope it will be you because if it's not you, it's them. third problem if you're in the consumer packaged goods business, you have a hard time raising prices because when it goes up too much, you're going to get bushwhacked by an amazon or costco, both of which offer really terrific private label products that many shoppers know that are as good as the originals. we buy costco kirkland brand toilet paper. we're comfortable with amazon trash bags. we know from the former costco cfo, richard galanti that if these companies charge too much, it's easy to

bring them down simply by creating a homegrown competition. the excellent kirkland brand walmart has private brands under this great value name that compete in the paper goods pantry, staples, and cleaning supplies. as i like the stuff. hey, you go to chewy for cat litter and you find fresh step. that's the clorox brand. then you see frisco, the chewy brand. and if the clorox stuff gets too expensive, well, you might just easily go to frisco. how much are you really going to pay up for kitty litter? now, i know that private label is not growing all that much right now, but it's a force that keeps all prices down, including the branded ones. there were so many price increases put through during the era of covid that the consumer is now desperate for value. and there's a reason why walmart and costco keep hitting new highs. they put a ceiling on so many products, both by forcing the suppliers to keep prices down, or by blitzing them with house brands that seem just as good at a lower price. i don't know what turns around the consumer packaged goods stocks mergers would make sense. this new antitrust department will probably bless the concentration. maybe the companies that slashed prices the deepest ultimately win, no

matter this moment is untenable. the stocks can't find their footing. just too many forces against them. these used to be safety stocks, for heaven's sake. but they're safe. no more. i think there's always a bull market somewhere, i promise. i've just for you right here on i've just for you right here on narrator: it's been 10 years since "shark tank" ignited america's entrepreneurial spirit, and we're still blazing a trail. for those who take their fate into their own hands by working hard... we cracked the code to the perfect soup. -...by working smart... -when it comes to investing, nothing's hotter right now than cryptocurrency. narrator: ...by thinking big... i opened my first one in 2012. now we are all over manhattan. narrator: ...and chasing their dreams... our dad invented the cup board pro, and it was his dream to pitch it on "shark tank." ...and tonight, co-founder of rse ventures and vice chairman of the miami dolphins, matt higgins, joins the tank. we're gonna make this a very big company. i can help you get into airports and stadiums. don't take any encouragement from matthew. -well, i disagree. -that's on a soup business! no soup for you!