case. thank you. martina. martina. i'm going to well up a little. >> bit here. >> oh. >> you're. >> such a softy guys. >> i am it's. >> like sad. >> citibank. >> citibank. >> thank you. >> and thank. >> you, martina. and thank you for watching fast money. mad money with jim cramer starts right now. >> my mission is simple to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to help you find it. mad money starts. >> now. >> hey i'm cramer. welcome to mad money. welcome to cramerica. other friends i'm just trying to make you a little money. my job is not just to educate, but to teach you and entertain. so call me at one 800 743 cnbc or tweet me jimcramer. i got to tell you we got some real strange leadership this year. when you look at the quiet winters of

2025 the ones that don't belong to the magnificent seven. the ones that are unsung even as they got us where we are so far this year. it's a real low key hodgepodge. some are from yesteryear. others are invisible. still others go up incrementally. but you never think of them. they are the exact opposite of the giant stocks that we've gotten used to talking about every day. so on a day when the dow dipped 126 points, just be advanced, 0.3 6% and nasdaq actually gained 0.5 1%, why don't we take a gander at which stocks have led the dow jones industrial average higher, because it's the biggest and most visible index stock, with storied companies that often don't get much airplay, and very representative of what might be the new old leadership. well, let's start with the year's biggest winner so far. three m. this one's fabulous. conglomerate used to have new products that either created entire markets out of nothing or beat incumbents who became leaders. but then three m got caught up in forever chemical lawsuits that wouldn't go away. i was appalled by the way the

disclosure of these, because they were buried in footnotes. when a former ceo retired. then the new ceo, mike roman, came in. he herded those lawsuits. they consumed his reign. he managed to settle what looks to be all the major ones, announced the spin off of three m's healthcare division as solvent in 2022. i actually kind of wish he hadn't done that because that was a great business, but i was glad he took away the existential risk to this story company. now, in may of 24, bill brown, former ceo of l3 harris, took over at three m this guy is known as an incredibly tough hombre, a guy who's in a hurry to get things done. i think that the old 3m1 that my father once worked for is back. i await the innovations that will remind me of the halcyon days when this company used to be known as minnesota mining and manufacturing. in the meantime, wall street's getting reacquainted with three m, and the market increasingly likes what it sees. i got to tell you, i think it's terrific. now, second, second, there's jp morgan. jp morgan's stock is way too cheap. people at 14 times

earnings. this is the premier bank of our time, for heaven's sake. jp morgan has been it's got the biggest m&a and ipo businesses. it's got lending. it does everything. when you put it all together it does very very well in a slow rate cut environment. exactly what we have now. i think jp morgan could trade up to more than 20 times earnings. now of course there are other banks that have single big practices. goldman has the biggest m&a. stay with me on that. but when you put them all together it's jp morgan. and to get that for 14 times earnings makes no sense in the world to me. next ibm. all right. this one's a bit of a shocker. many missed it coming. what? what? you had to be watching. where? the integration of red hat, a powerful enterprise software platform bought a few years ago. the spin off of their old it infrastructure business as kyndryl. and the conversion of a once big hardware company into one that gets more than 40% of its business from recurring software revenue. those moves have transformed ibm into a

company with much more consistent earnings. and wall street's always willing to pay up for consistency. most investors had left this one for dead. if it didn't die. and fourth, another banker, the one i just mentioned is being great in m&a. also ipos. it's goldman. goldman is the prometheus unbound. under the previous president goldman's most lucrative business m&a went fallow tied to a rock with an eagle eating away its liver every day. that's prometheus, by the way. that's a kind of greek mythology figure. now, the eagle is lina khan. she's the former ftc chair. now, though, traders are betting that mergers are back and goldman will have a huge spike in business. meanwhile, with less regulation under trump, we're also likely to get more ipos. that's also great for goldman, but the stock trades at a meager 14 times earnings. that's ridiculously low, given that this company is about to have its strongest moment in years. it's why we have been buying it aggressively for the trust, which you can follow by becoming a member of the cnbc investing club. the fact is, it's been ages since people thought of goldman or jp

morgan as growth stocks. the biden administration was not exactly a friend of the financial industry. for better or worse, they no longer have to worry incessantly about the sec or the ftc or the justice department. those days are now over, and you can see it from the strength in their stocks. that's what's propelling it. fifth is amgen. and this this one has so many blockbuster drugs. i think it's absurd that the stock once again sells for nearly 14 times earnings. the flagship drug is repatha, which is the best medicine to lower cholesterol. they have studies showing that any amount of cholesterol is bad. so the sales just keep going higher and higher. why isn't amgen better known? i think it's because people don't know about its amazing anti-cancer franchise. when the company brings its weight loss drug, maritime to market, i bet that people will finally sit up and take notice. in fact, many clued in people have already spotted it, hence the recent gains. maritime looks like it helped you lose weight as much as the majors, but unlike ozempic or manjaro, it's only requires once a month

injection instead of once a week. nobody wants more injections when they have when they can have fewer. number six walmart. okay, now this one isn't hitting all right. everyone knows them as an inflation fighter. a company with cheap, low quality private label goods and a surprisingly great clothing department. my daughter outfits herself from walmart and claims that you can see by plenty of stuff there, similar to what they have on madison avenue ten times the price of madison avenue. here's one that drives me crazy though. visa. this stock and its doppelganger mastercard run payment networks that take no risk and make billions. everyone wants to buy now, pay later. that's what they want, right? you want the buy now, pay later outfits? hey, look, a firm is up a lot tonight. it's a great company, but a lot of people. i think the big institutions want the colossus. they want the kids, the credit card companies that can do no wrong with no risk and that are. those are visa and mastercard. next up amazon. now they reported a really great number tonight. better than expected sales up 10% year over year. monster 37% beat off $1.49 basis top line

beat was driven by the core e-commerce business, with the company calling this past holiday season the most successful yet for amazon. but all three of the company's segments beat operating income expectations for the quarter. the stock's trading lower in after hours, though, in part because the company's aws business missed revenue expectations in the quarter, mostly because the company guided very conservatively, though, for the current quarter and had a large capex guide for the year ahead, just like alphabet on tuesday. but we'll caution that the first quarter forecast includes a big headwind from the adverse foreign exchange exchange changes, which we don't think should necessarily be held against amazon. but let's remember, i mean, even with tonight's fairly meaningful pullback, the stock's only giving up about three weeks of gains. will we be thinking about it as a buying opportunity in a few weeks. but i will tell you like the other mag seven it's not where the action is. finally travel is the number one theme in this country. hotels just won't quit. this morning, hilton announced a true blowout quarter. expedia gave you a monster quarter this evening. it's one after another after another. but the best one is

american express. it's the ninth best performer of the year. plus, it fits the bill for 2025. after a fabulous last quarter, finally, a newbie added to the index. sherwin-williams a little odd here. paint company. this one's a tough it's tough. i don't get it. it's housing slowed 7% mortgages. i'm honestly shocked the stock is so high. still, it's not a tech stock. it's not a magic seven. in fact, it's a quintessential not tech stock. maybe that's why it's their bottom line. so far this year we've had many very big winners outside of tech, and i bet most of them can keep quietly working their way higher. let's go to james in connecticut. james. >> hi, jim. >> thanks for. >> taking my call. >> of course. >> jim, it's too. >> late. >> to buy. >> banco santander. >> no, banco santander is very inexpensive still and is doing a great job. now. admittedly, i did like it in three and four. i know, i just endlessly pounded the table, but at five i still think it's a great situation. let's go to oh, my old friend trey in texas. trey. >> jim. >> i can't.

>> believe it's been five. >> years and i'm. >> still wearing this. >> darn mask. >> see, the thing is. >> when i got my boxer puppy in early 2020, it was love at first. >> sight, but. >> i had no idea his natural gas production would. >> rival that. >> of exxon. >> i've had to repaint the walls in my house. >> a. >> few times, but on that note, i know you're bullish on lng, and. >> since you're the goat, so. am i. >> absolutely. >> question is. >> is exxon the goat. >> in the. >> omg space? >> no it's not. and i you know, frankly i'd rather see you in chevron if you could do that. sorry about your dog. i wish i had something for the dog. i'm trying to think. i mean, maybe zoetis has something i don't i can't doesn't come to mind, but i know we want to stay away from exxon. it's just it's not where the action is. let's go to david. also in texas. david. >> jimmy, chill. >> yo, yo. >> on behalf of all. >> nfl fans that aren't kc fly, eagles fly. >> you bet. go, birds. what's up? >> all right, so my stocks have been a dog since august. >> is there. >> any. >> hope. >> left for intel.

>> you know what. look intel does have a very good cfo. now ceo one of the two ceos. i wouldn't bet with it. i wouldn't bet against it. i think it is a great institution, but i don't want to be in the stock right now. look, this year surprised me. had a lot of winners outside of tech. and the one that we have in the top. well just amazon disappointed tonight. but i do think the others can keep winning. and that's where you want to be right now. on mad money tonight, shares of gaming stock roblox fell on some missed estimates and softer than expected guidance. i'm digging into the decline with the ceo. then how could rates in recent natural disasters affect the insurance landscape? i'm learning more from the hartford's top brass and later elf. beauty is on the move after earnings, but not in the right direction. stay with cramer. >> don't miss a second of mad money follow jimcramer on twitter. have a question. tweet

cramer hashtag mad mentions. send jim an email to madmoney.cnbc.com. or give us a call at one 800 743 cnbc. miss something. head to madmoney.cnbc.com. madmoney.cnbc.com. >> brian sullivan joins only the servicenow platform puts ai agents to work across your company. they deal with the small stuff that bogs you down. agents like secret agents? you know... i once played a secret agent. - oh... - oh i miss that one. i heard you were great. i was great. big tech stocks. >> while balancing growth and income. >> combining tech. >> growth with premium income. >> pepe offers. >> a unique investment opportunity. for more information, including the fund's standardized performance. sec 30 day yield and current distribution rate, visit rex shares mvp.

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getting a better entry point here. is there more to worry about? let's take a closer look with david bouzouki, old friend of the show, the founder, chairman and ceo of roblox to find out. mr. bouzouki, welcome back to mad money. >> jim. >> thanks for having. >> me on. it's great. >> to. >> be here. >> with you. >> well, i've got to tell you, you know, having looked at all the other gaming companies, the video game companies coming in, just to be sure it yours is just going much, you know, really great gangbusters versus everybody else. so i want to know whether you share my view that perhaps your stock was up so much that people then sold it down. >> hey. >> i think, jim. >> the last time we. >> talked. >> we shared an. >> ambitious vision. >> to get 10%. >> of all gaming content in the world. running on roblox. >> that's $187. >> billion market this quarter. we just showed we're well on the way to doing that. you know, revenue growth. >> 32% year on year, exiting december. bookings 25% up year on year. india, which is a huge market, and japan, which is a huge gaming market. both over

50% year on year. >> both daily active. >> uniques as well as hours and cash, which you and i, i. >> think. >> are both. >> fans of. >> in 2024. $640 million of free cash flow. that's up five x, as well as all kinds of great content on the platform. so we felt it was a stellar quarter. >> all right. so look let's just play with the bears. what they're saying the daily average users were up 19%. there were people were looking say 22%. now is that something we should be concerned about? >> hey. >> we beat every single guidance number we. shared and we beat. by a big amount our cash number as well. we exited december once again, 25% year on year bookings. >> growth. >> we have. >> there's a huge market out there. we saw nfl universe, which is a fully licensed.

sports game. >> show up. >> on roblox and get in the top 25. >> we saw. >> spongebob hit the top 25. we're only hitting 2.4% of the total gaming market space on roblox. >> that's a lot. >> of room. and when we get into brand integrations, five of the top ten grossing. movies in 2024 did. roblox brand immersive experiences, including beetlejuice and wicked. >> all right, well, those are all. wicked was really red hot. now i want to know, 24 hours from now, dave, i'm going to be in new orleans. i understand that you two are in new orleans, in a way, with the inaugural super bowl event. what is that going to mean? >> well, well, i. know all. almost every. sports league. is coming to roblox. >> it's where. >> all the people are. in addition to the nfl, we're seeing nba and other experiences. so our nfl universe

has a lot of people starting to experience that on roblox side by side, that mrbeast came to roblox. >> you know. >> beast games. >> is in real life on some various streaming platforms. the virtual version of beast games is on roblox. so it's all across. not just sports, but immersive gaming as well. >> could you possibly team with the president of the united states and buy tiktok? >> well, hey. >> i want to share one thing about roblox that we're really interested in safety, civility, and transparency. our creators on roblox really want to know how we do search, how we do discovery. is it fair and is it transparent? i am interested in safety, civility, and transparency across all media platforms. >> okay, now let's bring that up. you bring it up. so i have to go there. hindenburg is a tough outfit now. they're no longer they've dissolved. but nate anderson is trying to do

what is right. and i know that there were things that he found. it does seem like you've taken it very seriously. you've had guardrails, you use ai, you do everything you can to be sure that the people who are bad do not get near roblox and the kids, but it must be constant that you have to work against these people. >> yeah. >> i mean, we take everything really. >> seriously in. >> this domain. i've got four kids. they were on roblox. my niece and nephew are probably playing roblox right now. all of our many of our employees have kids. so we take this very, very seriously. we shipped over 40 safety innovations this year. we've been using ai to really take our safety and civility to a higher level for the last four years, and we don't just think about under 13 year olds. we think about every single user on our platform voice communication, text communication, the experiences they're in, it's really our top priority. >> i know it is. i also another priority you have is to help

small business. and i think this team up with shopify is not being talked about enough, because that is a really great opportunity for people to build a business that they might otherwise dream that they could do, but never be able to do it. >> yeah. take a step back, and there is a lot of fun. jim, if you and i were to go shopping in the mall and buy clothes together, that'd be a lot of fun, right? >> yeah, i like it. >> well, people are. >> yeah, people. >> are starting to experiment. not just with shopping by yourself, but thinking about 3d shopping with friends. we have experiences on our platform now that are making more money with shopify than other forms of either freemium payments or whatever, so we think this is a huge opportunity. >> have you ever talked to mark zuckerberg about doing that? you know, he was hoping one day to have the virtual mall be just like that, and it really hasn't happened. >> it's still early. >> shopify is a new experiment for us, but we really are

focused on this long term vision that immersive 3d is a new way for people to come together with safety and civility. and it's not just for gaming. it can be for shopping, it can be for learning physics at school. it can be talking to a virtual george washington to learn history. it can be going to a concert. so even though we're shooting for 10% of the gaming content system, we believe there's more beyond that. >> well, i think people are finally getting their chance. you know, dave, i always try to tell people when a company does well, but there's one of these little glitches and the stock gets crushed. that's your only chance. it's so hard to get into your stock. this is the moment to buy roblox. i sincerely believe that. and i'm glad you came on, because that convinces me that i am right. so i want to thank david mizuki, founder and ceo of roblox. hey! by tiktok. it'd be better if you had it. >> thank you jim, great to be here. >> oh, great to see you, dave. thank you. back after the break. >> coming up hot off a new logo

redesign. cramer's getting a read on the insurance space and interest rates with the ceo of the hartford next. on cnbc live. ambitiously. >> get a pulse check when the stock market every morning with our live morning meeting exclusively for club members. >> i admire. >> jim cramer because. >> of the. >> simplicity of what he. provides to the investor, unbiased views. >> and just making the. >> complex simple. his coverage. >> of. >> the stock market is. >> so broad. >> he brings the ideas. >> and he. >> tells you how to do your own homework and decide whether a stock is right for you. >> get invested. join the club today. go to cnbc.com. slash join jim. >> opportunities can be hard to. >> find like. >> catching lightning. >> in a bottle. >> in uncertain. >> times. >> it's tempting to retreat or simply. >> wait and see. >> at cme. group we. >> empower those who act. we

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those premiums in the bond market for some excellent returns. take the hartford insurance group, known by most people as the hartford. it's a major player in property and casualty insurance, group benefits, mutual funds, but a whole lot of other stuff. here's a stock that ran from 19 at the covid lows, all the way to near 125 last november. it's pulled back to 113. i like this level. this company has nearly doubled its earnings per share over the past five years, but with interest rates expected to come down this year, can the stock keep climbing? is that really the metric? last week, the hartford reported what i thought was an excellent quarter with a big earnings beat thanks to lower than expected catastrophic losses. however, the company had a larger than expected reserve charge that spooked investors sent the stock down 2% the next day. i always think reserve charge is a great way to judge whether somebody is being prudent, and today the hartford rang the closing bell here at the new york stock exchange, celebrating a fresh brand with a modernized version of the iconic stag logo. and i think this business is very strong. don't take it from me. let's check in with chris swift. he's the chairman and ceo of the hartford to learn more. mr. swift, welcome back to mad money. >> it's great to be here with

you, jim. >> i have followed your career since you took over the hartford. and it's amazing. i mean, it, and it can't be just timing. nobody's that lucky. i mean, you're good. could you please explain to us? first of all, i want to know about the stag, but i also want to know what you decided to do because your company is crushing it. >> well. >> you know, it's a team. >> effort, first of all. so, you know, i appreciate the. acknowledgment that the team is performing. >> at a high level. now. >> we're here. >> today, you. >> know, rolling. >> out our new brand. >> you know. >> we're becoming. >> a more growth and. >> innovative orientated company. >> we're trying to. >> be in tune with customer needs more. and we want the brand to keep up with that. you know. really what we're. >> trying to. >> do with. >> the brand. >> is make it much more digitally orientated. >> okay. >> changing the color. >> a little bit. being able. >> to use components and but still honor. >> the rich history. and you know, our. >> our brand. >> goes back. almost 215 years. >> it's really based on you know. >> trust stability. >> well confidence. >> so there's a.

>> lot the. >> power of the brand. >> we just. >> want it a little. >> bit more modernized okay. >> this is important for people because you have some personal lines and that's great. but the two things that are mostly hidden from individuals that are really matter group benefits, we know that somebody does, it turns out to be you a lot of times. and then commercial lines so people don't really understand. but you're the king of. >> well i would say, you know, commercial. lines are. >> the. >> largest, most. >> profitable business. >> it had an excellent year. >> group's top. >> line. >> 9%. >> that's very big for an insurance company. it's very. >> big. >> very good margins. >> very consistent. >> with 2023. which we guided. to a little bit in 24. >> so that's a powerful business. and you. >> of all people know our small business. franchise is. >> world class. >> it's fantastic. >> but we. >> fill in a middle and large component a specialty right? we do some international activities out of lloyd's. >> so and then the. >> benefits business, it is really a gem because it's a. diversifier our p and c. >> businesses are. >> exposed to property.

>> and casualty benefits. it's basically life and. mortality and morbidity. >> and you know. we're a. >> $6.5 billion business. >> number three. >> in the country. >> and a lot of people love doing business with them. >> okay. so you're also prudent, which of course i like. and one of the things you're prudent about is people might say, well, how about those wildfires you guys have been understanding of some places that may not merit writing anymore because they're just too dangerous. and you're a prudent person. you're a prudent company. >> well, you're you're you're true. >> we've worked hard. >> on. >> improving our. >> underwriting capabilities, particularly for all major perils, which i. put fire one. >> of them, but. >> only hurricane, tornado. >> flood. >> winter freeze, all of them. >> you're not a. >> climate denier, i know that. >> no. >> it's real. >> and we're. >> reacting to it. but i think in california. >> specifically, i'll. >> just give you one data point. in february of 24, we stopped writing new homeowners business. >> okay. >> we did because we didn't think we could earn. an adequate

risk adjusted return. >> californians had some. >> policy issues, i. >> would say, and. >> letting price and risk match up pretty well. so we took a pause. >> and since. >> then it's only gotten worse. >> and it's. unfortunate that. >> california needs some leadership right now. between the governor and his insurance commissioner legislature. they need real reforms. >> fast or otherwise. >> people should come. >> back in, jim. >> right. people should think twice about moving there. it's okay. i don't want you to be the arbiter of where people live. but at the same time, you can't be uninsured and live in a house. that's ridiculous. >> it is. >> particularly in california where there's a lot of expensive. >> homes and. >> it's beautiful, but. it hasn't. it hasn't from. >> a policy. >> side, kept up with. >> the sort of modern ways. >> okay. you have been phenomenal for your shareholders. so then the question might be when we see the cpi, it does seem to be that insurance has been something that we haven't been able to keep up with in terms of the

rate increases. typically what happens is as those rates go up, new guys come in and say, wow, i can make a ton of money. why is no one new coming in to go against you guys? >> well, i would say there's been some. >> new. >> capital coming. >> into property. >> and cyber and financial lines. so yeah. >> over. >> the last 2 or 3 years there's been some new capital. >> there's been the rates are higher than they've been. >> well, i've always said it's still. >> a good time to be a. property casualty insurer. i think you can earn good returns prudently. you got to be an underwriters underwriter, jim, which i know you know. >> oh, absolutely. >> you got to select risk. and in certain areas you got to just avoid. >> now i do want to talk about your culture, because i think that knowing you as a person outside of work, this is incredibly important to you. i also know that there's a lot of stuff about how dei is closed down in some places, but i know that you're a person who understands the need to have a great team. what are you doing in this new era where it seems that there are a lot of people

who are going at cross-purposes to what i know you are as a person are doing. >> well. >> you know, i would say our culture is. >> i. >> think, pretty special and unique. >> yeah. >> we pride ourselves on being team oriented, equitable. we like many voices around the table. with multiple, you know, ideas. >> we want empathetic. >> people and leaders to relate to customers, but also pick up and coach teams. >> so i don't. >> care what you call it these days. i mean, we know what works for our culture. we know what. attracts people, what keeps people in the organization. and i think from a shareholders perspective, i think shareholders like what we're doing, given what we've done the last. >> ten years. >> i think they should. if they don't, i don't know what they want. i want to thank chris smith, chairman and ceo of the hartford. thank you. >> chris. >> what's going to happen to your eagles sunday? >> i'm not worried. how about that. >> okay. >> all right. thank you very much chris. then we'll be back after the break. >> coming up is beauty in the eye of the investor. cramer sitting down with elf beauty's ceo fresh off the company's

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fine, except management disclosed that january was softer than expected, and they cut their forecast for the 2025 fiscal year pretty substantially. so what is happening here? let's dig deeper with tarang amin, who's the chairman and ceo of elf beauty, to find out more about the quarter and what comes next. mr. mean, welcome back to mad money. >> well, thank you for having me. >> so i've got to tell you, i was a little, i have to admit, distressed because in your conference call tonight, you talked about how, frankly, that january was not good. and i'm trying to get a sense of a softer january, what that may mean. and is the entire industry not doing well because you're kind of joining estee lauder and saying that things aren't that good right now. >> well, first of all. >> i'm proud of. >> our q3 that we reported. we reported net. sales growth of. >> 31%, over 220. >> basis points of market. >> share gains, and it was our 24th consecutive. quarter of net sales, growing. above 20%. you're right. >> we did. >> say. >> that january was. softer

than. >> we expected. we're seeing that across. >> the industry. >> and we. >> really. >> think there are. three factors. one, the category experienced declines. >> in january. >> two, we're. >> launching our biggest. >> viral launch. >> of 2020 for our lip oils. i think i. >> was on. >> your show. >> just last year as we were launching them. >> and then three. >> are some of our a couple of our new products. >> are off to. >> a. slow start, but it's still very early. i would say we still have. >> marketing activations. >> coming for those. our shelf resets won't be complete. >> until the end of february, including. >> picking up major space. >> at. >> target and walgreens. so i. >> remain bullish on the business. >> but our. >> approach is. >> always we have a high degree of transparency. >> if we. >> see something. >> we pass it. >> through, and i think it's one of. >> the reasons. >> why we've consistently delivered. >> why would a category have this kind of decline? i mean, people don't suddenly just decide they they're going to wear a lot less makeup. i'm confused. >> yeah. >> well, i think. >> there's two. >> things that happened. >> one is. >> the december. >> period was highly promotional. >> sometimes you. >> have like this consumer

hangover after they loaded up on a lot of product in december. now we're not promotional. the industry was and you sometimes have a trough after that. >> i think the second thing that happened in january is the. >> social commentary was much less. >> i think. >> down by almost 20%. >> and two. >> things happened there. >> one, i think with the wildfires in la, people didn't want to be tone deaf of posting things while that devastation was going on. and so you also had a lot of uncertainty on tiktok. it seemed like the only thing people were posting on tiktok is would it stay open or wouldn't it? so we think we see those things normalizing over time. we think the category is not nearly as promotional. that should help going forward. same with social. social really helps, really propel new products. and we absolutely see that also increasing over time. >> one of the reasons i have been enamored of your business is because you have the lowest price, but i don't think people can really tell the difference in quality. obviously, there are other people who disagree with that, but you do have a potential tariff problem, and i

wanted to know if the president goes ahead with or steps up the tariff, at what point would it hurt your ability to be able to compete against some of these bigger companies that, frankly, do charge a great deal? >> well. >> we have an. >> incredible price umbrella. if you look at our average unit retails on elf, they're $6.50 versus close to $10 for the legacy mask. players and over $23 for prestige brands. and so the. >> way i. >> answered the tariff question is we've been facing 25% tariffs since 2019, and we use a very balanced plan. we selectively price one third of our skus up a dollar. we had cost savings, supplier concessions, fx moved in our favor. >> and this. >> time around it's just an additional ten points right now. we could use that same balance plan. >> plus we. >> have greater supplier diversification and a much bigger international business. so i feel confident that we can maintain our extraordinary value and address. >> the tariff issue. >> i'm glad you brought up the international. your net sales grew 66% year over year. now, this could be a terrific way to

offset whatever is weaker in the united states and obviously wouldn't have the tariff. how can you how can you accelerate what the international business? >> well, we've been making great progress. >> as you. >> mentioned, the quarter, we were up 66% in international. and we had strength both in our existing markets of the u.k. and canada, as well. >> as some of the recent. >> markets we just entered. we entered back half of the year with rossmann in germany, atos in the netherlands, douglas in italy, and a number of other customers. and one of the things i'm really proud of is in all of those customers that we launched and we're already a top three brand, and so we're seeing pent up consumer demand for elf. and our strategy is very much a disciplined sequential rollout in additional countries. so we definitely see that as one of the major white spaces ahead, along with color cosmetics, where the number one unit share brand in the us, number two in dollar share with a clear line of sight to clear market leadership, we have two of the fastest growing skincare brands in elf skin and atrium. a long way to go there, and our digital business continues to be quite strong. >> now the i saw that you're in

dollar general now. i thought that was a little down dollar general right next to me i'd like to go to, but a little down market versus where you've been before. but i guess they have a huge number of stores. and i know that you do offer inexpensive cosmetics. how is that working out? >> you know, that's been. >> working out great. >> we entered a subset of their doors in the last quarter, and we've been really pleased with what we saw. and part of it is the strategy really aligns. dollar general strategy is to serve the underserved. 80% of their stores are in rural areas with less than 20,000 people previously. those consumers only could get the legacy brands. our ability to get the best of beauty at incredible prices is really resonating. so in fact, we're so happy with what we're seeing at dollar general. we're going to expand in the next subset of doors this spring. >> wow. okay, good. because i know that that look, i think it's a great market because they keep putting up stores constantly. i do want to ask you about your marketing expense and what's necessary for higher sales growth. would you have to start spending more if these

trends from january continue? >> well, we're really satisfied with our marketing. we have marketing rois well above industry benchmarks, multiples above industry benchmarks. it's been one of the ways we've been able to engage and entertain our community. how we're the number one brand amongst gen z, gen alpha millennials. so we feel great about marketing. i think, you know, we did debate. should we spend a little bit more on marketing given how effective it is? but i think with this broader consumer macro, consumerng cautious, maybe a little bit worried about inflation, maybe worried about the economy, we thought, you know, let's let's let the macro get a little bit better before we, we fuel even more marketing. but we love the marketing we're doing. we're constantly disrupting. we're constantly engaging consumers. and like i said, it's really working well. >> last question. i do hope that it's too early, i guess, to say it's only been a few days in february, but did the end of january get a little better as we got further from the fires? >> you know, it did start getting better, particularly on the social commentary. i feel like, you know, we're still up against that big lip oil launch last year, but we'll face that

from cycle to cycle. overall. if you look at our back half of our fiscal year, we're still projecting 14 to 16% net sales growth on a category that's down 5%. and we continue to build a ton of market share even in january, which was a weak month for us, we still built 90 basis points of market share. so i'm highly confident of our ability to drive industry leading growth and continue to take market share. >> excellent. that's turan is the ceo of elf beauty. thank you so much. good to see you, sir. >> good to see you. >> mad money is back after. >> the. >> break. coming up cramer takes your calls and the sky's the limit. it's a fast fire lightning round. next. take the bull by the horns every morning with jim's top ten. the biggest headlines earnings reports and jim's hot stocks right to your inbox. sign up now for free at cnbc.com. slash top ten.

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>> lightning round is sponsored by charles schwab. trade brilliantly. >> it is time for the lightning. i don't know the core of my staffers. play the sound and then the lightning round is over. are you ready, ski daddy? comes the lightning round. tony in florida. tony. >> hey, jim. >> i just want to thank you. >> and jeff. >> i'm a. loyal club member. >> since day one, and you. >> make everything. >> funny and interesting for us that don't know a lot. about stocks. >> all right. we're trying to get everybody to be better educated. i thank you for saying that. want some more people joining the club? how can i help? >> yeah, i have a. stock here. >> that basically i pay. >> to them. >> every month. and they're the top in renewable energy. and everything. >> and they're a. >> utility and give you a. 3% dividend. >> i would like to stick with.

>> them since i. >> give them. >> my money every month. >> what do you think. >> about terra. >> energy, annie? >> i like them, i think it's good. i think it's a great utility. i wish i had a little bit better yield, but that's because the stock has moved so much. i think you've got a good one. let's go to ryan in ohio. >> ryan jimmo! >> booyah! >> hey. >> brother i found a. >> stock that looks good. fundamentally looks good financially about to actually be cash flow positive. what are. >> your thoughts on fastly. >> no i mean they've missed a quarter too often. if you want to be in that you want to be in cloudflare, which just reported tonight, matthew prince doing an absolutely terrific job. let's go to doug in ohio. doug. >> good evening. >> jim. >> how. >> are you? >> i am good. how are you? >> good. >> thank you. i'm calling about danaher. >> the owner has been bad for me. i miss i've known the company for so long, but that last quarter was terrible. and frankly, they were very smug on the call talking about how good it was. and that was a very ill advised strategy that they adopted. and i don't like it. let's go to ben in wisconsin.

ben. >> what is up, mr. cramer? >> how's it going, man? what's going on? >> good. so i got a company i've been following for a while, and i'd love to get. >> your input. >> it's an electrical. >> communications and infrastructure solutions provider that is a major beneficiary of the data center buildout and long term theme of the housing market shortage. >> it just. reported another strong quarter. >> of earnings, 20% revenue. >> growth. >> 30% increase in operating income. >> and 45%. >> increase in eps. it has a great management team making strategic acquisitions and it's starting to buy back shares. the ticker symbol is. >> i e s c. that's that's. >> that's jeffrey dell's company. he is just an amazing man. he's had a long history in understanding about this kind of business, and i salute him. grendel is a buy. okay, that's the way i look at it. yes, it's gendell and he's a winner. let's go to joe in new jersey. joe. >> hello, mr. cramer. >> joe, how you been? my call.

of course. >> and go, eagles! >> go, birds. >> yeah. >> i've owned this stock in the past. >> and i. >> want to. >> know if schlumberger is. a buy. >> you know what. look, it's the best house in a bad neighborhood, and we don't want to be in bad neighborhoods. and i'm so sorry. really great company, but i don't want to recommend the stock. let's go to scott in florida. scott. >> hey jim. >> big booyah. >> from the sunshine state. >> oh thank you. what's happening. >> oh not much. >> long time viewer. >> club member. >> first time caller. >> oh thank you thank you. >> i've got a stock. >> i've been. >> in for a couple of years now. >> i've been able to. >> reap my. >> four expenses. >> out of it, and i've made some good money on it. >> all right. >> and i. >> was getting ready to. >> liquidate it on their last earnings report. and then it was on their conference call. >> and they've. >> got like. over $1 billion. >> in backorder. and it's a $3.6. >> billion company. >> ooh, interesting. >> interesting. go ahead. which

one is it. >> you've seen their work. >> you've been to the. >> salesforce tower. >> out in. >> san francisco. >> the company is techno glass. >> wow. that's theirs. i did not know that. and i did not know them. you know, i'm for the club. we've been buying home depot every chance we can get. every time it dips. i want to look at techno glass before i make a judgment. but that sounds like a very interesting situation, so stay tuned for that one. let's go to howard in washington. howard. >> hey, jim, how's it going? >> well, how about you? >> howard i'm doing great. >> i'm doing great. i'm hoping. >> you can make me. >> you can. >> do so. i got a10 networks just reported strong. >> q4 earnings, and the. >> stock is up about 40% since november, at a market cap of about. >> 1.5 billion. >> they aren't as big as some other. highly regarded. >> cyber or. >> ai stocks. i think they could have multi-bagger potential. >> and that it's with its which one. oh 810 810. okay, look, a10 is up in a straight line. it's a

parabolic move. it's a good company, but i can't recommend parabolic stocks. let that one come in a little. and that ladies and gentlemen, the conclusion of the lightning round. >> the lightning round is sponsored by charles schwab. coming up, are some investors getting things wrong? cramer is laying out some key points he's laying out some key points he's learned from the ceos of knock, knock. #1 broker here for the #1 hit maker. thanks for swingin' by, carl. no problem. so, what are all of those for? ah, this one lets me adjust the bass. add more guitar. maybe some drums. wow, so many choices. yeah. like schwab. i can get full-service wealth management, advice, invest on my own, and trade on thinkorswim. you know carl is the only frontman you need... oh i gotta take this carl, it's schwab. ♪ schwaaaab! ♪ have a choice in how you invest with schwab. most people don't realize how processed typical dog food is. at the farmer's dog, we believe dogs should be able to get their daily nutrition

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just want. >> you to succeed. >> it's going to. >> take a lot of cheddar. >> we got a deal. >> shark tank. >> coming up next. cnbc. >> if you want to manage your own portfolio, learn how i do it. >> one of the key benefits for me is knowing. >> where jean. >> is going to buy or sell before he. >> does it. >> get invested. join the club today. go to cnbc.com. slash join jim. >> look we got to stop getting obvious things so wrong. it's costing us too much money. this morning i interviewed venmo kapoor. he's the ceo of honeywell and renee haas the ceo of arm holdings spent a considerable amount of time just correcting the headlines. i read about both companies headlines that distorted everything. took you right off the scent. if you got up early this morning and you watched the crawl, the liner, the pictures that tells you what's trading, you might have seen honeywell trading at $235, fully $13 above where it closed yesterday. frank hall,

the excellent host of our 5 a.m. show, immediately said that the rally is because the company is splitting into three different businesses automation, aerospace and specialty chemicals. totally true. but somehow people went nuts when they saw this news. they didn't wait to see how the company was doing. the fundamentals. now, we've known about the breakup for ages. who was surprised by this? what? lunkhead brought it up in the 200 and 30s. i knew it could head right back down at the earnings or the forecast were below expectations. we've been telling that to club members for ages. how much down look, when honeywell reports it has an unfortunate habit of falling short of what the analysts expect for the next quarter. i wasn't on air, but i finished my early morning workout, took my shower, got dressed, and looked at the tape again. suddenly, the stock was back down to $211, and i knew the euphoria of the split was gone because it shouldn't have been there to begin with. replaced by the cold, hard facts of the guidance. shortfall $235 down to $211. that's a lot of money lost. and by the end of the day, it finished at one down, $12.53 off more than 5%. now, if they had simply guided

conservatively last quarter, i think that the stock would have actually ended higher. but they did it again with that overpromise. and then under-deliver signature reporting. now, when i got to speak to ceo vimal kapoor on squawk on the street, i asked him to explain how this breakup could be the next ge, one of the greatest splits of all time. in the ge scenario. you've got an aerospace company, a medical equipment company, and a power plant equipment company. for years, ge's power business had been a real dog. but thanks to the data center revolution, the whole world desperately needs more electricity. and ge builds power plants. suddenly, this fantastic company. how about the honeywell breakup? right now their automation division is doing poorly. i think that can change laser focus. the aerospace business where they make the cockpits for every major aerospace company, it's gm. plus they own a piece of a quantum computing company that's actually the real deal, and they get to sell that too. in short, i believe honeywell will be worth far more than the sum of its parts once it's broken up. it's a serious buy down here. i say at $205, you pull the trigger, that's when we'll come back to it and buy back what we

sold for the trust. all right. how about arm holdings? complicated story. the stock's been a horse ever since i pounded the table on it. after speaking to ceo renee hoss after the last quarter, i pushed it. i pushed it hard back then, but this time i just wanted to use the call to get a little more information about arm's close relationship with nvidia, which benefits both companies. nvidia you know, stock's been horrible. specifically i want lately i want to know how nvidia is doing. ever since we heard the deep sea that chinese ai outfit claims it can compete with the major players using far less hardware has explained that this situation is much better for nvidia's leadership. blackwell because that one comes with a software you need to take deep sea to the next level. this is something that ben, ben ben understands. he's a research analyst with melius. he told me it could be happening rather than doing badly. nvidia is actually going to be doing better with it. no wonder nvidia's stock went higher today, rallying almost $4. they just can't talk about it because they're in a quiet period. as for arm, terrific quarter. but the stock had run and the semis are brutal. if they have run ahead of the quarter this year

they have become a very tough group to own. so two interviews two perspective changers. it's why you must watch the interviews on our network, because how else will you know what you need to course correct if you're getting something wrong? i like to say there's always a bull market somewhere and i promise you i will find it and i promise you i will find it just for you right here on and tonight, alex rodriguez joins the tank. rodriguez: here's the problem with a lot of young entrepreneurs. as it gets bigger and bigger and bigger, it gets a lot more challenging. this baseball legend is also a business heavy-hitter with over 20 years of experience in entrepreneurship and investing. what is your competitive advantage? why do i want to invest in your business? like, we don't let any excuse get in our way. 'cause i'm scared right now, but i'm fighting it to be here in front of you all. what do you have in sales this year? $100,000. ouch! at some point, you got to have sales. -you need sizzle. -a deal with me will not stink. -i think you're a perfectionist. -perfection is the enemy of profitability. i'll give you the $500,000.