probably want to look at morgan stanley and homage to. >> the who. this evening. but brian, it's always an homage to you. it's a joy having you join us. as always, newmont mining should really get on its pony and go higher from here. >> tony i do love it guys. thanks for taking it. this is not this is so much more than just an eminence front. mad money starts right now. >> you're not playing. >> by. >> my mission is simple to. >> make you money. >> i'm here to level. >> the. >> playing field for. >> all investors. >> there's always a. >> bull market somewhere. >> and i. >> promise to help. >> you find it. >> mad money. >> starts now. hey i'm cramer. >> welcome to mad money. >> welcome to cramerica. >> if you're. >> my friends. i'm just. >> trying to save. >> you. >> a little money. >> my job. >> is not. >> just. to entertain you, but. >> to educate. >> but days like today in context. call me one. 873 cnbc or tweet me jimcramer. you might believe. >> you own a portfolio. >> of. >> totally diversified stocks. >> but if you. >> lost a ton of money. >> today you're. >> probably not.

>> as diversified. >> as you think. >> that's because high. >> flying stocks are a. >> category by themselves regardless of what sector they belong to. >> and on days like today the. >> high fliers well. >> they. >> all get slaughtered. they fare much worse than the averages. >> so after the sell. >> off with the dow. lost 431. >> points, esp declined 0.343% and the nasdaq shed 0.47%. i want to prove that. >> you need to think twice before you. >> pile all of your money into the most volatile stocks. >> out there. >> the momentum plays. i mean this especially for some of you younger investors who use options and. >> etfs to. >> make what amounts to bets on these stocks, because i know you got your clocks cleaned today. see, you never want to lose a huge amount of money in any one day. because the real challenge in this business is convincing yourself to stay in the game. and nothing is more discouraging than seeing everything you own get clobbered. so let's talk about speculation. informed speculation that can lead to big time investing. as long as you

are disciplined and don't roll it all into the highest of fliers and nothing else. the most popular stock in this entire market right now is palantir. that's the data analytics and artificial intelligence company that is loved, loved, loved, especially by young people. i'm basing that speculative crown on its ridiculously high valuation, with the stock selling 197 times this year's earnings. and that's after falling nearly 15% over the past two trading sessions. now, i am a big believer in palantir as a decent spec. i listened to alex karp, the charismatic, borderline messianic ceo, talk about how the company should be valued by the abstruse rule of 40, where you add its revenue growth rate to its operating margin. and if you get a number north of 40, well, then you've got a good business. well, in the last conference call, karp said palantir sales growth rate and its operating margin together added up to 81%. 81. 81 is the best in the entire market. does that mean it's worth 197 times earnings? not on a day like

today. this consulting and data interpretation company, among so many other things, does a huge amount of business with the defense department. and we're now hearing chatter that defense spending could be cut back by 8% in each of the next five years. now, i can make the case that elon musk, the head of doge, might actually appoint palantir to cut the fat. or you could easily argue that congress and the courts will never let the defense budget get cut without an actual piece of legislation. but today, that didn't matter, did it? the stock, which had gone up for weeks, gave back a huge amount of money in the last two days. why? now, some of us, the defense department, but some of it was simply that palantir gotten too expensive, which is why we're starting to hear chatter about insider selling plans. it actually doesn't bother me, though. see, most of all, what really happened is about the shareholder base that turned tail. palantir is mainly owned by retail investors who are true believers. they love karp and its irreverence and his braggadocio about how everyone at palantir is much smarter than you and i. they think this stock

belongs to 1000, not at 106, where it went out today. is there some metric to justify that that price? none whatsoever. for the owners, the traders, it's all about charisma and brilliance and take take their word for it. they do tremendous work for customers. work that pays off soon after you hire palantir. now, most of these kinds of shareholders don't intend to sell, but it gets a little too dicey on days like today and yesterday for most owners. that's because there's another cohort of owners, red hot mutual funds, who are addicted to stocks like palantir. there are managers who are mesmerized by things like the rule of 40. they buy into every cockamamie method of valuation. they have total contempt for those of us who like to have some rigor, some methodology that can make it so you can buy a stock and justify buying more on the way down as it gets cheaper. these managers are not investing, they're simply taking chances. and as long as they do so somewhat wisely with a plan to buy more on the way down while measuring each quarter for the showmanship. well, then maybe they got a winner. but on days

like today, let me tell you, they are your worst enemies. if you own stocks like palantir. because when i see all of these kinds of stocks go down at once, i know that some big time money managers are bailing out. they've gotten bearish and they are taking every one of your stocks down with them. remember, i have no problem with this kind of speculation. i've been telling people to buy palantir on every dip if they're willing to take the risk. including, by the way, this one. i actually am encouraging you to pick 1 or 2 speculative names. that's all. and own them. have no illusions. if they don't work, you'll be up speculation creek without a paddle. which is why i don't want to own 5 or 6 of these. then why am i even countenancing this kind of activity? well, because when it works, it works spectacularly. take amazon. hard to believe now, but for years i heard that amazon was ridiculously overvalued. endlessly. i was willing to go long after spending some time with them. publicizing confessions of a street addict in 2002. i saw that they could easily wipe out the bookstore industry, maybe even the rest of retail, but i recognize it was

speculative. if you had conviction, it made you a fortune. netflix and tesla is no different. they looked incredibly expensive the whole time. at certain moments, you had to suspend any sort of sense of rigor or prudence and own the stocks, and you had to hold on for dear life on days like yesterday and today. most investors i know can't do it, or they do it in options. and now they're done. they're done. they have nothing left. yet there are some amazing opportunities all over the place if you're patient. take carvana, which reported last night, saw its stock plunge 12% today in response. at no point could this stock be justified on the basis of any metric. earnings. sales. rule of 40. nothing. but when i use it to buy a new car, which we didn't like, when we got it, they took it back. they said nothing. i was sold. carvana was in single digits back then without a good balance sheet. it took a restructuring and infusion of capital to turn things around. but last night, the company reported a quarter that many thought was weak enough to sell. i disagree. and even after this decline and settled at $247 and change. nice run from the single digits of years past. how about cava group, the restaurant chain? that may be the next big thing

because it sells fresh, healthy mediterranean food for reasonable price. of course, the stock trades at 191 times earnings. who can possibly justify that? only a person who believes the cava could be the next chipotle. one of the greatest performers of all time. you put $1,000 worth. went into chipotle when it came public 120,000. now how about applovin? here's a company that links mobile game advertisers with players. it was the best performer in the nasdaq 100 last year, up over 700% for the year. it looked like the most expensive stock in the universe. but then when we saw the quarter not that long ago, it turned out that it was making a fortune. it now sells for just 68 times earnings. sure, that's a lot, but it's much cheaper than it used to be. you have to stick with it through days like today when it closed down. most cannot do that because they own five or 6 or 10 of these kinds of stocks. and those people were obliterated and they don't know what to do other than turn off the tv, stop investing. and there you go. now, let me go back to what i said at the beginning. if you believe in these companies and you can stomach dicey balance sheets, you should buy, by all means,

own a couple of speculative stocks. keep in mind many of your fellow shareholders will want to cut and run when they see all their stocks clobbered. meanwhile, there are professionals who own nothing but speculative stocks, and if they choose to liquidate all at once, as is the case we saw in the last few days, you can be annihilated. that's why, even though i'm the only person i know who comes on tv and actually recommends speculation, albeit in an informed way, i urge you to diversify your portfolio beyond speculative stocks because these things all trade together. bottom line here. my primary goal in this show is to keep you in the stock business. i want you to stay in the game. i can't do that if you own nothing but palantir, carvana and applovin and all the others that trade and you trade nothing but options and etfs include them. at the end of the day, you simply won't know what hit you. which means the next time we get a daily. today, i don't want you to sell everything and possibly give up on the entire asset class. if you have just two of them, though, you'll make it through and be able to buy more into weakness that everyone else is fleeing because they can't take

the pain. but you'll be able to. let's go to masud in maryland. masud. >> greetings, mr. cramer. >> how are you? >> i'm doing great. it's kind of cold. i'm previously from. >> miami, so. >> it's. >> all right. sounds good. >> sounds good. >> i'm a long time. >> listener from your era of. >> co-hosting with larry kudlow. >> first time caller. >> thank you. >> i really appreciate all the knowledge you share. >> with your audience. >> thank you. >> and i have a pretty good portfolio of about 31 stocks, and i'm up. >> about 38%. >> in 18 months. so wow. >> that's fabulous. >> i've been taking your advice of easing into buying the stock, like 25% of what i want to buy at the time. perfect. done my due diligence. the chart looked good, so i bought five shares of blackrock on february 4th for

$1,049. it went up a couple of days to all time intraday high of 1084, and immediately started going down almost every day. >> yes it did. yes it did. and we own it for the travel trust. and jeff marx and i talked about it extensively today when we did our meeting. we had our club meeting. it is online. we feel and we just bought more. we think it's a great price. we don't think this stock can underperform that much longer. it's that good a company. but thank you for your call and for your confidence. look, i'm all i'm all for owning a couple of stocks, but you have to make sure your portfolio is diversified. it's the only way, after a day like today, that you'll stay in the game. anybody can. coffee chain dutch bros. oh, there's one up. just like the ones i just talked about. can that stay caffeinated for the long term? i'm checking in with the top brass after last week's post earnings pick me up, then denim maker kontoor brands just announced an addition to its apparel portfolio. i've got

the ceo to talk through it, the deal and its preannounced quarter. you will not want to miss it. and later safety signs player ul solutions. you might know them as underwriters laboratories pulled back on today's earnings beat. i'm taking a closer look because i think this might be an opportunity. so stay with cramer. >> don't miss a second of mad money follow jimcramer on x. have a question. tweet cramer hashtag mad mentions. send jim an email to madmoney.cnbc.com. or give us a call at one 800 743 cnbc. miss something. head to cnbc. miss something. head to madmoney.cnbc.com. carl: what's up, carl nation! it's your #1 broker with the best full-service wealth management skills in the biz. tech asst: actually i'm seeing something from schwab. (uh-oh) producer : yeah, schwab lets you invest and trade on your own. and if you want they can even manage it for you. not to mention, schwab has a team

of specialists for taxes, insurance, and estate planning. both producers: all with low fees. carl: we're experiencing technical difficulties... uh, carl... schwab! schwab. a modern approach to wealth management. how hungryroot. >> hungryroot delivers. >> healthy groceries. >> with. >> easy, four ingredient recipes so you can have a healthy, home cooked meal in minutes. with hungryroot, you. save hours planning, shopping and cooking. that's why 96% of customers feel less stressed after joining hungryroot healthy groceries and simple recipes. plus, get free veggies for life. >> thanks for calling. >> consumer cellular ranked. >> number one in. >> network coverage. >> and customer satisfaction. >> hi! >> my friend linda has you guys and gets. >> way better coverage than i do. sounds like. >> linda has you beat. >> not at bowling.

>> you're breaking up a little. >> are you really ranked number one in coverage? >> yep. >> and plans. >> start at just $20. >> oh, we. >> could afford. >> lessons for linda. >> you're embarrassing yourself. >> at least my phone works. >> switch to the carrier. ranked number one in n

dude, i really need a new phone. check out my new samsung galaxy s25 ultra. it's got galaxy ai. imagine this thing running on our superfast xfinity mobile network. and i also heard that it can do multiple things with a single command. —with google gemini. let me try it. add recipes with overripe bananas to my “dessert ideas” note. that's what you chose to ask it? i had other things planned. ask how to get up to one thousand dollars off the new samsung galaxy s25 ultra with xfinity mobile. now with code tr20 for 20% off. terms apply. >> what can i even say about dutch bros. the oregon based coffee chain with a hyper

caffeinated stock. when dutch bros. reported in november, its stock shot up 28%. in response. when reported again last week, it was deja vu all over again. this time 29%. thanks for a tremendous set of numbers. now, i've been telling you to buy this one for ages. everybody knows that. but now the stock has more than tripled over the past 12 months, including a nearly 57% gain year to date, which might make you feel a little squeamish about pull the trigger. but how many players in the restaurant space are actually doing this? well? i wouldn't be surprised if this one's got a lot more room to run. let's don't take it from me. let's check in with christine barone. she's the president ceo of dutch bros. get a better sense of the quarter and where our company is headed. and welcome back to mad money, jim. >> thanks so. >> much for. >> having me. okay. so, christine, when did you know? when did you know it was all coming together? because this is a remarkable acceleration in same store sales, maybe the most i've seen in a very long time. >> you know, i. >> think. >> it's because we start with such a strong foundation. we are in a category of our own, with our people, our service and our

awesome quality drinks coming together with just fast speed. and so i think all of that foundation and then building just some great tools on top of that, having awesome innovation. we've got a paid media strategy that's really working. our dutch rewards program is going quite well, and then we fully rolled out mobile order and saw the fruits of that in q4. >> well, who comes up with these drinks? i mean, for instance, the cinnamon swirl. i know spoon required savors the flavor of cinnamon sugar cereal flavored mealt boy, if they hit, everyons going to t really an art and a science. so we are watching what's going on around us. we're always in tune with our customers. we have customer panels where we're testing things. we have an awesome group of folks who go and open all of our shops, and we bring them in for tastings to try. so we see

what they love and what hits with them. and so i think it's just this awesome collaboration of figuring out what do people want now? what is that fun thing that's going to bring you back into the shop? what do our sisters love? because barbara does love it. they love to sell it. >> now, when they're funny, like the ones i just read. i can imagine that your paid social media must be a huge hit. >> so i think the social media is really to continue to engage our customers. so we don't only only do it with drinks. we also do merch drops. in fact, today we've got a sticker drop to celebrate pet owners. and so we've got some really cute dog stickers. we have a number of sticker collectors out there. so our innovation isn't just with our beverages. we're also doing merch drops and sticker drops with which folks really love to collect. >> yeah, it's funny, my daughter's pc is covered with your sticker drops, and i was. so i was mystified until of course, we went and realized that it's part of it's just part of the zeitgeist for dutch bros. now 1000 stores in incredible.

but you've got a goal of 4000 stores. is that realistic in any particular timeframe when you or is it just going to be well, when we can get it done? >> so we share a couple of years ago that we were going to get to 4000 shops in the next 10 to 15 years. and i'm really excited about that goal. but you get there one at a time. i was in orlando for our 1000 shop opening. unbelievable how far we are away from our home in grants pass to see that line. we had someone waiting in line at 11 p.m. the night before, and it was so cool to welcome our customers. we had some come from other states to visit us for that opening. and the energy that our teams have for those openings is just unbelievable. >> i was kind of amazed. you just have a you have a way about you guys. i mean, for instance, your new chief technology information officer was was at lululemon athletica. i mean, i just think that's brilliant. how did you know about spotting the synergy between a really

fabulous clothier and dutch bros. >> so binky is awesome. i just just finished a quick meeting with him. and what it starts with is actually finding folks who really fit with our culture first. that is what is our fuel. that is why we have the permission to grow. and binky is just such a wonderful culture fit for us. and so he's come on board is not only does he have an incredible set of capabilities. so looking ahead for what we can be, how we want to engage with our customers online, how we want to engage with our customers through the dutch rewards program. but most importantly, he cares about people. he's done a shop training. he passed his flow check so that he knows how to make all of our drinks. and we have all of our new leaders who come on board really start with that in-shop training, because that's what it's all about. >> i bring him up because when i think about what brian has to do at starbucks, i mean, you've got to do mobile order. you have to do making it so that those

people don't come in and create a mosh pit at your place. they also have to you also have to do drive through. it's really incredibly important and you still have to do throughput. obviously your throughput must be magnificent or you wouldn't be able to get all these customers. >> so our throughput is something that we focus a lot on. so about 90% of our transactions go through our drive through. so we've got to be really fast at greeting folks, smiling, having that connection, bringing out a drink to you or handing it to you at the window. and it is something we focus on a lot as we launched mobile order. the throughput was super important to us, but what i would say was even more important was getting that service exactly right, so that when you came. our goal is that you come to dutch bros. and when you leave dutch bros, your day is a little brighter because you were with us. >> now, when i first saw you in oregon many, many years ago, you'd be in a parking lot. there was always some place that was open. it was just natural. now you must be bumping up against some of these. these chains of which i know you know, because

of your background. are you fighting over real estate? are still plenty of fighting to be done for dutch bros. >> we have so much of the country still to go. we're only in 18 states right now. we just reached 1000 stores. so we shared that 4000 is still we still have a lot to go. and so i would say real estate is competitive, but it's something i think landlords understand how important we are to be a part of the community. i think when we go into a community, we make awesome connections with our neighbors around us and, and are bringing people in. and so others like to be near us as well. so i feel like although it is tough, it is something that we're really successful. >> i hope next time you come here and we get to taste some of these fantastic drinks, it's too much to ask for you to open a store in new york. i pressure you already enough on that. but i love what the. i love what a marshmallow dream cereal. sounds like a chocolate covered strawberry mocha, because i want the most creative and a lot of the new guys. by the way, a lot

of the struggling guys can't make them and they don't have the baristas to make them. and it's just too difficult right now. you're still making the greats. and i think it's so part of the like i said, it's a cult following and i absolutely love it, but it's blowing out 4000 stores means it's much bigger than cult. christine baron is president and ceo of dutch bros. i told you over and over again that i love their drinks and i love their stock. christine, thank you so much. >> thank you. jim. >> this is a regional national story. people there in 15 states, they can be in 50 states. there isn't anything about what she makes that can't travel everywhere in this great country. and then overseas and money back into the. >> break. coming up. is this company as rugged as the denim it sells? a look at the company behind wrangler and lee next. brian sullivan joins. >> kelly evans power. >> lunch weekdays. >> two eastern cnbc. >> get vested join the club. >> the cnbc. >> investing club is for everybody i joined to achieve

financial freedom in retirement. >> jim cramer. >> is. >> the. >> benefit you get that you can't get. >> anywhere else. it's a great value. >> jim cramer gives you much more than you would ever get from any advisor. >> he teaches. >> how. >> to invest. >> versus just. >> what. >> trades to make. return on investment for the club pays for itself. >> join the club new member savings and soon go to cnbc.com. join jim now terms and restrictions apply. >> in the world of investing, a beast lurks. >> between the numbers. some watch from the safety of the sidelines, but others saddle up and ride that one ton rowdy ribeye for all he's got. if that's you, join us on tasty that's you, join us on tasty trade, named best with powerful, easy-to-use tools power e*trade makes complex trading easier. react to fast-moving markets with dynamic charting and a futures ladder that lets you place, flatten, or reverse orders

so you won't miss an opportunity. e*trade from morgan stanley. business. so you won't miss it's not a nine-to-five proposition. it's all day and into the night. it's all the things that keep this world turning. it's the go-tos that keep us going. the places we cheer. trust. hang out. and check in. they all choose the advanced network solutions and round the clock partnership from comcast business. powering more businesses than anyone. powering possibilities. when i started walton goggins goggle glasses, i had no idea what i was doing. but godaddy airo does. using ai to build a logo, website and social content. so i can let the world know, if your goggles ain't goggins, they don't belong on your noggins! how easy is it to play the lottery with jackpocket? step one grab your phone. step two download jackpocket and start ordering tickets for your favorite state

lottery game. step three let the good times roll. jackpocket is so easy to use from home or on the go, and there have been over $500m in total prizes won. so now the easiest way to enjoy the lottery is right in your pocket. jackpocket. download america's number one lottery app today. new projects means new project managers. you need to hire. i need indeed. indeed you do. when you sponsor a job on indeed, it's easier for talented candidates to find it. which makes it easier for you to hire them. visit indeed.com/hire inside and out. >> stop. this is simplisafe. >> stop. this is simplisafe. >> whoa! ♪♪ amazing. jerry, you've got to see this. i've seen it. trust me, after 15 walks, it gets a little old.

ugh. stop waiting. start investing. e*trade ® from morgan stanley. after last month's massive solar flare added a 25th hour to the day, businesses are wondering "what should we do with it?" i'm thinking company wide power nap. [ employees snoring ] anything can change the world of work. from hr to payroll, adp designs for the next anything. >> yesterday morning we learned that contour brands, maker of wrangler and lee jeans, is buying helly hansen. that is a global outdoor and workwear brand for roughly $900 million. this is a major move for contour, which was spun off by vf corp back in 2019, spent the next few years trying to stabilize its denim business during the pandemic. terrific business after years of cost cutting. they're back in growth mode, and that includes making acquisitions on top of this deal. contour preannounced the fourth quarter results, delivering a comfortable top and bottom line beat. there's a

reason this stock shot up three and a half bucks yesterday and a bit more today. so can it keep climbing. let's dig deeper with scott baxter. he's the chairman, president and ceo of contour brands. learn more. mr. baxter, welcome back to mad money. >> hey, jim, how. >> are you? it's good to be back. >> i'm so glad you're here. all right, so i have to tell you, i pulled everyone in the office. everybody knew about this company. everybody. everybody had either some foul weather or they had some ski, or i had some jackets. i never i saw h.h. many, many times. never even knew what it was. just knew that i liked it. how did you spot this one and how did you get it? >> well, i'll tell you. that's great to hear because, you know, jim, it's a small market for us in the united states. one of the reasons that we got it was because it's about $140 million business here, and it should be much bigger. it's $100 million in canada. we got it through a relationship with ctc. and you know those folks up in toronto, just a terrific group of people. greg hicks and his team have been absolutely wonderful to deal with. we knew that we wanted an outdoor and or a

workwear company, jim, and here we got both in this acquisition. so it was a really nice fit for us. and now we've got a growth opportunity. you know, it's growing a little bit faster than the denim business. and i think the other thing for us, jim, is i've got a strong background in outdoor, as you know, and our cfo, joe l'ecuyer, has a really strong background in outdoors. so it'll be a really nice fit for us going forward. >> now, in terms of the price points, i looked at it on amazon. i mean, you've got stuff that's inexpensive that frankly is terrific and stuff that's a little more expensive. but this is really a brand new kind of category for you. i mean, we're talking about some 300, 400, $400 stuff. how do you have the right people? you have you have denim people. how are they going to do this? >> well, i'll tell you, one of the things that we're going to do, jim, is we've got a really good technology platform, and we also have a really strong back end of very experienced people around the globe. we're going to go ahead and merge the back end and the technology piece, and the business itself is going to be a standalone sbu that's going to report directly to me. but we're going to let the business

day because we have such a good team. they're very seasoned team that's been there for a very long time. they've grown the business now three x over the last ten years, and we think that's one of the big advantages and why we bought the business. >> i know it's sensational. how about europe. what's going to happen there. >> well it's about half of the business is in europe. you know about 75% sport and about 25% workwear. and we're going to continue to grow that business. we think that the big opportunity is here in north america. so that's where we're going to go ahead and put some assets in place to make sure that we help that and aid that along. but we think that we can continue to grow about $650 million business, jim, and there's no reason it can't be $1 billion business. >> i thought. >> the same thing. i really felt that this is the biggest thing that could have happened. i also thought, by the way, there was a moment. i said, oh my god, did they have to fight against vf corp to get this? this is what vf corp needs to. but obviously you know at brack has got he's got his hands full. he's got to get that balance sheet a little better. but your balance sheet was superb. you could handle this very easily. >> yeah very easily i mean you

know we're going to probably put 200 million or so down on it and borrow about $700 million. puts us in a rlly good position. you know, our balance sheet has been very strong for a few years now. i think, jim, most people want to know what we were going to do with our cash. we already pay a healthy dividend. we've been buying back stock. but we were patient. jim. we've looked at a lot of deals here in the last few years, and this one came and we moved really quickly. and like i said, it was a really good transaction with a really good group of folks and we made it happen quick. >> now, i know a lot of people focus on denim. i bought a lot of your stuff on amazon, a lot of shirts. i mean, you know, shirts that i think i'm going to mention a competitor, okay, that i'm going to mention carhartt. i think they're every bit as good as carhartt. and they're usually not half the price, but maybe only a third of the price. there is some i mean, there's a car has got a huge markup, but there's plenty of room for you to actually have a little bit higher price. >> you know, we do a. >> really nice job going all the way from, you know, maybe 20, $22 all the way up to 75, $80. some of our western shirts are very expensive relative to the

marketplace. but but they're worth it. you know, they've got great style and great design. so we run the whole gamut in most respects from a shirt standpoint. but we also, jim, like i've said before, and you and i have talked about it, we just offer a great value. you know, one of the things about our brands is they're a value and a brand that you can trust. and that's why our consumer likes us so much. >> absolutely. now, i do think there's one thing steve will put out a piece today which talked about you being perhaps the most sensitive to tariffs. now tariffs are tricky. we don't know what all that's going to happen. can you ameliorate it. do you have room. that's one of the reasons why i said your price is low if you have to. i know you don't want to pass it on, but you'll be okay. >> we'll be okay. we've got a really strong back end. we have a plan, you know. we know what we're going to do if that does come in place. and we're in a really good place with our consumer right now. so i feel real confident no matter what happens. jim. >> all right. good. because i know when you pre-announced it i said, oh, they must be pretty darn confident. i know you are. now what is? when i look at the stuff that i have in my i have

in my closet right now, why did i never know who h.h. was? this is what's so interesting to me. i know timberland, i know columbia sportswear, i know patagonia, this company is so under marketed in our country that we don't even know if we have. we own any of it. >> see, that's exactly it. and again, back to those green shoots. i mean, just what an opportunity for us to go ahead and grow this market. you know, this is far and away the largest outdoor market in the world, right. and here we've got a small business that we can make much larger. i'll give you an example, jim. canada is $100 million business for h.h. in the united states is $140 million business for h.h. we know how big that business should be in relation to the canadian market. and we think that that's one of the one of the key reasons why we were very interested in the brand. but it's really popular. jim, it's funny when you go to europe and you go to canada, it's extremely popular. >> well, i wanted to know where it's going to be. i mean, is it going to be like north face where you have some standalone stores? it's going to be

wholesale, obviously, dtc you guys are unbelievably good at dtc. for those who don't know that, where am i going to spot it? >> all of the above. >> you just nailed it. so everything they have about 50 stores right now, big wholesale partners around the world, you know, dtc e-commerce will just go ahead and make sure that we bring those to life in a little bit more, bigger view. >> and now when you talk to your friends at vf, i mean, you kind of really outperform them mightily. i know it's not really a contest, but do they look at you and think, well, maybe we just should have kept you? >> i'm not so sure about that. i don't think they'd ever tell me that. but i'll tell you this. we're thrilled that we were spun off. we're thrilled that we're an independent company because we can do great things for our employees, and we can buy these great brands, and we can do great things for our customers. and i got to tell you, jim, it's been it's been a lot of fun. it's been a great journey with a great team, and we're having fun. >> and i do want people to know that i met scott right when it happened first, and he had a vision of what could happen. a

lot of us were thinking, oh my god, that's not the jean company. it's what i might have worn when i was growing up, but i don't do it anymore. you had a vision of what it could be, and it's exceptional. and i really, i really applaud you for what you've accomplished, scott. it's just pretty amazing. >> well, thank you, jim, and thanks for having us on. >> of course. >> great to have you on. that's scott baxter, chairman, president ceo of contour brands. this is a terrific company. and what they did with this is just going to be great for years and years and years. mad money is back after the break. >> coming up, ul solutions might be known for its safety marks, but does the company have cramer's stamp of approval? his post earnings exclusive is next. >> get invested. >> join the club. >> the value. >> you're going to get from making better investments more than outweighs whatever. >> the cost of the membership is. >> join the club, new member >> join the club, new member savings and soon go (grunting) at morgan stanley, old school hard work meets bold new thinking.

( ♪♪ ) partnering to unlock new ideas, to create new legacies, to transform a company, industry, economy, generation. because grit and vision working in lockstep puts you on the path to your full potential. old school grit. new world ideas. morgan stanley. take your business from launch to legendary with shopify. sell more with the world's best converting checkout. turn analytics into opportunities so you can scale further faster. take your business to a whole new level. switch to shopify. start your free trial today. hydration. scientifically formulated with electrolytes, formulated with electrolytes, vitamins and zero artificial when i started walton goggins goggle glasses, i had no idea what i was doing. but godaddy airo does. using ai to build a logo, website and social content.

so i can let the world know, if your goggles ain't goggins, they don't belong on your noggins! invests in. >> leading big tech. >> stocks while balancing. >> growth and income. combining tech growth with premium income, fap offers a unique investment opportunity. for more information, including the fund's standardized performance. >> sec 30. >> day. >> yield, and current distribution. >> rate. >> rate. >> visit rex shares. only servicenow connects every corner of your business so people can do all their work on one platform. no more mindless swivel chairing between platforms. or swivel chairing between apps. no more swivel chairing! i don't feel so good. what does he do here again? mostly that kind of stuff. will you push me back? no.

consignors get $100 extra terms apply.

>> i've been a big fan of ul solutions, a global leader in safety science that handles all sorts of product testing ever since, became public back in april. and from the ipo price, the stock is now up more than 90%, also up 55% from the close of that first day. but this morning, the company reported what i thought was a strong quarter. upbeat with in-line guidance somehow. look, maybe the market had a lot of profit taking in it because it fell almost 3% in response. so could this be one of the rare buying opportunities i've seen in the stock? or maybe there's something else to be worried about. let's take a closer look with jennifer scanlan. she's the president and ceo of ul solutions. find out more about the quarter and what comes next. miss scanlan, welcome back to mad money. >> thanks, jim. >> it's always. >> great to see you. >> thank you so much. you know, when i look at your quarter and what drove things, i come back to something that we hear typically when we have a tech company on what's driving things. global energy transition, the electrification of everything, digitalization. so these are so pervasive that they are directly impacting your quarter and your company.

>> absolutely. >> and we are thrilled about our quarter and. >> our first. >> year as. >> a public company. i mean, we. hit 2.9 billion. >> in revenue. we had 8.7%. >> organic growth. >> in the year. >> and you. >> know, jim. >> i think. i'm feeling. >> as good. as you probably felt when the eagles. >> won the super bowl. >> well that. >> but let's. >> i don't mind you saying that okay. that means you're pretty excited. then how about we leave it like that? >> yeah i. >> am and i am. >> excited about. >> these mega trends. >> i'm excited. >> about the global energy. >> transition and the way in. >> which it's. >> really changing. >> everything in our industrial. >> customers, all the innovation. >> that they need for, you know, power. >> and. >> controls and. >> industrial automation. >> and that then trickles down into the built environment and the ways in which you. have to build. >> buildings to ensure. >> that you don't have problems, like thermal runaway things that can happen when energy storage systems go awry. and then you

think about how it's changing the materials and the cables going into all of this equipment. it's just a constant set of innovation. and then you go to our consumer side and you look at the ways in which, you know, sustainability is affecting raw materials into products. and you look at the way in which energy consumption needs are changing, you know, processing, hardware, storage systems, it's just across the board. it's just an exciting time to be in this industry. >> and how about that software division, which i saw for an advisory, which i think could get to be gigantically, given how much, how much of a software controls our day to day life? >> you know, we were really pleased to report that organically, our software line of services grew 9% in the fourth quarter. and where we're really seeing strength is both in the esg data reporting and also in product regulatory compliance needs, helping our

customers maneuver all of the different requirements that they have to fulfill all over the world. and then the derivative ways that they use that data to promote their own businesses. >> let's talk philosophically for a second. i know you've got china, and china cares more about safety than i think people realize in our country. we're beginning to hear businesses talk about, you know, what, we are going to be deregulated. it's going to be terrific. does anyone ever, ever push for deregulation of safety? >> i don't think that anybody pushing for things to be less safe is ever a winning proposition. you know, let's start with consumers. you know, we all want to keep our families safe. we want to make sure that our work environments are safe. you go into, you know, the manufacturing facilities. people want to make sure that they leave work in as good or better condition than when they came in the morning. and all of this requires, you know, safety of that built environment, safety of the equipment, safety of the

processes that people use every day. so i am not concerned that the focus and emphasis on safety will do anything except increase. because, you know, jim, you can't have innovation without safety. failed safety means failed innovation. >> and a lot of a lot of people get hurt. a lot of people lose their job. now president trump is pushing this america first agenda. we know that trying to reduce our reliance on others overseas, including chinese manufacturing. is this shift also a tailwind for ul? could it drive more demand for testing certification here in america? >> you know what we've seen throughout tariffs that, you know, really started in the first trump administration continued through the biden administration is that our customers are smart and they make smart decisions about what's best for their businesses. so those decisions could cause a change in raw materials value, engineering of

components, a shift in manufacturing locations. and certainly in many of those situations, you need to retest products, or you need our help in getting that new factory certified. so for us, you know, we did see a bit of a tailwind in 2018, leveling out between 2018 2019. you know, mid single digits in growth. and we're confident that we'll be by our customer side as they work through this round of tariffs. >> i know that you are intentionally focused on battery battery testing. i don't know i mean we're starting to hear a lot of the love for evs seems to be over. can that impact your business? >> you know, evs are more than just automobiles that consumers drive. and it's vehicles across the board. you've got busses, you've got commercial vehicles, you've got construction equipment being powered electrically. you've got agricultural equipment, forklifts across the board. this shift to the electrification of

everything continues. and additionally, our focus on battery testing is also focused on the batteries. the very large scale batteries required in industrial environments. so you think of these new ai powered data centers and the ways in which they're changing that source of power. and in many of those cases, they need very large scale batteries, these energy storage systems, to help power or to back up that data center. so we see no shortage in demand for battery testing. >> well, look, another great quarter. just consistently good numbers from you industrial. very very exciting. i want to thank jennifer scanlon, president and ceo of u. l solutions. jennifer, just another just terrific job. thank you so much for coming on mad money. >> thanks, jim. >> thank you. all right guys, consistent graciousness came public. so many different trends going their way. this is the kind of name you can own this stock and just kind of i don't wanna say forget about it. we

can never do that. but just keep it in your keep it in your portfolio for a long time on your back. >> today coming up cramer takes your calls and the sky's the limit. it's a fast fire lightning round next. tomorrow booking holdings ceo glenn fogel in a first on cnbc interview breaking down quarterly results, travel demand and how i could transform the industry. stay ahead of the market squawk box tomorrow, 6 a.m. eastern on cnbc. >> did you know taking. >> xyzal at night relieves allergies. >> while you. >> sleep so you wake refreshed for a more. >> productive day. >> get 24. >> hour. continuous relief. >> that. >> that. louis! cut! more mud! action! louis, louis! cut mud on her face! louis! okay everybody, that's lunch! (♪♪)

(♪♪) mud mask? no, no, no! compare hotels in the hotels.com app ethereum and at a fraction of the cost. whether it's fueling meme coin mania or building infrastructure for high frequency trading networks on wall street, developers are choosing the solana network. and now osprey brings you a tradable ticker for solana. don't let solana fly by. you can start investing in it right from your brokerage account or ira. osprey funds your trusted guide to select crypto. >> shopping online comes with digital threats, so turn on nordvpn and encrypt your online traffic. get 72% off nordvpn and traffic. get 72% off nordvpn and up your record label is taking off.

but so is your sound engineer. you need to hire. i need indeed. indeed you do. our advanced matching helps find talented candidates, so you can connect with them fast. visit indeed.com/hire outdoor. >> cameras and live agent monitoring? >> stop. this is simplisafe. >> whoa! i didn't even see those guys. there's no safe. like, simply safe. >> our to do lists can feel never ending. but i don't. >> have. >> to stress about. >> meal planning or eating healthy anymore. how hungryroot hungryroot. delivers healthy groceries with easy, four ingredient recipes so you can

have a healthy, home cooked meal in minutes. with hungryroot, you save hours planning, shopping and cooking. that's why 96% of customers feel less stressed after joining hungryroot healthy groceries and simple recipes. plus, get free veggies for life. consumer cellular is lowering the price for those 50 and up. get two unlimited lines for $30 each. that's just $60 a month. so switch to the carrier ranked number one in network coverage satisfaction. >> visit consumer. >> cellular.com today. >> lightning round is sponsored by charles schwab. trade brilliantly. >> it is time. >> it's time to light. the planet sound. and then the lightning round is over. are you ready? let's start with jacob in alaska. jacob.

>> yeah, jim. >> booyah! long time. >> listener. >> investment club member. >> second time caller first. >> thank you. great to. >> have you. >> opportunity to personally thank. >> you for the knowledge and wisdom you shared today. >> your insights. >> have had an. >> indelible impact. >> not just. >> on my own investment journey, but. >> on the retirement accounts and portfolios. >> of my. parents and countless friends. so thank you. >> you're a good man. thank you. you make it worthwhile for me. i really appreciate it. make it worthwhile. let's go to work together. >> suck. >> he. >> he dropped. jacob dropped. what a bummer. oh, bummer. let's go to scott in illinois. then. scott. booyah! >> jim. what do you think about anheuser-busch? >> i don't like the beer business. if i had to do it, i'd be in molson. but i got to tell you, alcohol is still. >> don't fight, don't fight, don't fight. >> now we're going to go to ian in florida. ian. >> hey! booyah! >> jim. >> how are you doing? >> i am doing well. how about

you ian. >> i'm doing all right. third time caller and. >> a club member. >> as well. >> oh fantastic. hope you like today's conference we got. everybody can go listen to it. it's online. let me. let me help you. let me help. >> i thought it was phenomenal. >> thank you jim. >> oh thank you man. thank you. my daughter likes you jim. yeah. >> yeah, i was looking at. it's kind of. >> an energy stock and. >> slash nuclear. >> it's been. >> in a. >> range lately. what do you think about the. >> okay. i do believe that there's an energy shortage. but i must tell you that i think that the speculative stocks are all trading together. i think this one should come down. and i want you to wait until the 27th. that's when they report. and i think the stock could be weaker. now we're going to go to robert in new york. robert. >> hi, jim. >> i want to. >> thank you for 20 years. >> of apple, for helping me through. >> 20 years of apple. >> growth and just. >> turning 59.5. >> and i'm looking for a safer stock. >> with a better dividend. what do you think about sunoco? >> i like motor fuel business

very, very much. i know it's unexciting. i don't care about excitement, i like that. let me throw in that. i like realty income now. they boosted the income boosted the dividend tax. you got a two for on that one i need to go to jackson, south carolina. jack. >> hey, jim. how are you today? >> i am well, how about you, jack? >> i'm good. >> hey. >> i'm. >> calling from. >> south carolina. >> but. originally grew up. >> in ashland, oregon. >> i know. >> that's near and dear to your heart. >> thank you. >> hey. >> calling about novo nordisk, which is down 40%. >> from. >> its high, and i. >> know, i know, but let me tell you something. this is a problem, jack. i know it looks so much cheaper than eli lilly chapel trust, but at this point it's about war chest. you have to be able to have the ability to build these factories, to be able to have the injectables and do the big tests. and lilly has that more than novo. so it's going to leave novo behind. and i still think lilly goes higher. let's go to michael in tennessee michael. >> mr. cramer. >> happy belated birthday. >> oh you're very kind. thank you very much. considering ast

spacemobile. >> current financial challenges and your previous concerns about its speculative nature, what specific milestones or. financial improvements would you need to see from the company to reassess your position? >> i need to see that burn. i need to see that burn go down. i cannot put that is a stock that has to be really down and it's down much, much lower for me to be able to say that you're fine. and that, ladies and gentlemen, is the conclusion of the lightning round. >> the lightning round is sponsored by charles schwab. coming up is on holdings on the right foot. cramer is trying on the sneaker company for size ahead of earnings. next. tomorrow, kick off the trading day with squawk on the street live from post nine at the nyse. >> i'm also going to be severely

critical of a company that i've liked very, very much, one where i'm going to suggest that. maybe it would be ill advised not to change management. and i typically do not, on a conference call suggest that. and i know it's going to rankle some feathers, but i don't care. >> it all starts at 9 a.m. >> it all starts at 9 a.m. eastern. carl: believe me, when it comes to investing, you'll love carl's way. take a left here please. driver: but there's a... carl's way is the best way. client: is it? at schwab, how i choose to invest is up to me. driver: exactly! i can invest and trade on my own... client: yes, and let them manage some investments for me too. let's move on, shall we? no can do. client: i'll get out here. where are you going?? schwab. schwab! schwab. a modern approach to wealth management. balancing growth

and income, combining tech growth with premium income, pepe offers a unique investment opportunity. for more. >> information, including the fund's standardized performance, sec 30 day yield and current distribution rate, visit rex distribution rate, visit rex shares. trying to analyze stocks. that's what vectorvest is for. our simple metrics let you know at a glance if a stock is a good value, safe investment, and market conditions are right. plus, vectorvest's proprietarys put all of the best stock picks right at the top. so you can keep building your portfolio with ease and hit on the real moneymakers, the ones you can win big with. all right at your fingertips. timing is everything, so make the smart investing y and download the vectorvest app for a free trial.

>> and i'm. frozen from. >> the start. >> frozen through the sky. >> sales are 6.1 million.

>> the sweet. sound of success. >> that sounds like a real business. >> i just. >> want. you to succeed. >> it's going to take a lot of cheddar. >> we got. >> a deal. >> shark tank coming up next, cnbc. >> get invested. >> join the club. >> one of the key benefits for me is knowing where jim is going to buy or sell before he does it. >> join the club, new member savings and soon go to cnbc.com. jim. now terms and restrictions apply. >> to. >> buying shares in a sneaker company can often be an act of faith. i've seen more than my share of footwear go in and out of style. they can be faddish, they can shimmer and flicker and then go out of fashion faster than any other billion dollar company. that's why i blanched momentarily when josh from arizona called yesterday, said he wanted to buy shares in one holding the hottest of the publicly traded sneaker brands. then he caveated his pick with some important points. first, he was familiar with the tried and

true methods of peter lynch, the legendary portfolio manager from fidelity, who famously adopted a position of keeping his eyes open for intriguing ideas, especially in the mall. once he spotted something that was selling well, he'd then begin the research. but when you go about buying a stock from observation, you have to recognize that it's the beginning of the process, not the end. of course, josh understood the sports business, and he'd done more than just spot a hot shoe on a couple of fish. but let me give you exactly what you need to do before you pull the trigger. step by step in situations like this. first, just because you see it on a lot of people's feet doesn't make it a winner. otherwise, we'd have been buying vf corp all the way down or sunsetting a vance. we might have stumbled on hoka after many others had already spotted it. you can't say you're early on the growth path holdings 21 bucks two years ago. now it's at 51. you may have spotted it too late. second, you need to recognize how hard this particular part of the retail world is. just look at underarmour. they got into shoes. still really haven't recovered. footlocker is another testament to the degree of difficulty here. and of course, nike is the elephant in the

room. it was a juggernaut until it wasn't. although i think this new ceo, elliott hill, really does get it. but new balance and adidas have suddenly come on so strong. i don't know if i want to bet against hogan now that the stock of his parent company, deckers, has been crushed. third on trades at 50 times earnings. that's very, very expensive. leaves very little room for error. all but two of the 22 odd analysts who follow the stock have a buyer strong buy on the darn thing when the analysts are collectively that bullish. you're definitely not in the early innings anymore. and there's no one to upgrade and create a floor if the company stumbles. everyone's already in. those are all solid objections. but against that is the caller, self-professed knowledge of the sport business and the sheer popularity of this shoe. this is a performance shoe with a performance pedigree backed up by the support of tennis great roger federer, who is said to be very active in the crafting of the shoes. so what do you do with this? i cannot get super comfortable with own holdings at these levels. we know the company reports on march 4th, and i'd be willing to miss some of the potential upside just to see how it might be doing now.

but this is a well run company with grand ambitions and well liked shoes. so what i'd recommend is putting on a small position and waiting until the stock comes in before i would buy more, or certainly wait until the quarter seen. i don't like the idea of just saying, all right, i've done my homework. let's go buy. i think you need to increase the odds a bit. augment them further, either by seeing another quarter or by waiting to get in at a lower price. doesn't help that the stock sure does act poorly right now. i'd be less circumspect on this one if i hadn't experienced so many athletic footwear and apparel crashes and burns dating all the way back to british nights, fila, la gear, k-swiss all of which drew huge interest from buyers at one time or another. the recent downturn of vans, the decline of the once red hot allbirds. they don't inspire confidence either. and of course, while i believe that under armor can eventually turn it around now that kevin plank is back at the helm, it's moving to sneakers. over the last decade, it's been pretty disastrous, even though it has steph curry under contract, for heaven's sake. that should be impossible to screw up, but the sneaker business is really hard. so while i applaud josh's power of observation, i can't go all

in until i see the quarter. wish i could nail this one down, but footwear is one of the biggest battlefields out there, and it's littered with fallen brands that were hot until they were not. i'd like to say there's always a bull market somewhere, and i bull market somewhere, and i promise to try to find >> welcome to the shark tank, where entrepreneurs seeking an investment will face these sharks. if they hear a great idea, they'll invest their own money or fight each other for a deal. this is "shark tank." or fight each other for a deal. this is "shark tank." ♪♪ oh, my god, i can't believe we're doing this. walk in the park. this is crazy. high five. narrator: first into the tank is a business hoping to make life with a new little one easier. [ dramatic music plays ]