>> i don't think i've eaten a rib so good. >> wherever you stand on this issue, it will all be over soon. come in november, the mcrib will disappear just as mysteriously as it arrived leaving us with nothing but the gut-clenching indigestion. this is a sandwich that is the cruel mcmistress on the ridiculist. that's it for "360." thanks for watching us. erin burnett "outfront" starts now. we're on the front line in turkey to celebrate, as they pull a two week old baby from the rubble. a moment of joy after a devastating earthquake. herman cain's smoking new campaign ad. there is something you don't know about it and we can't resist telling you what it is. bottom line, rick perry's tax plan. let's go "outfront."

hello, everyone. i'm erin burnett. "outfront" tonight, a flat tax from presidential candidate, rick perry. >> it is time to pass a tax that is flat and fair and frees our employers and out people to invest and grow and prosper. >> he calls it flat. but the bottom line is it isn't really. the right word is sort of lumpy. here's why. a true flat tax would mean all americans start paying a flat tax of 20%. that's perry's rate on their income with no deductions. that's not how this works though. you keep your current rate or pick his new 20% rate. by allowing people to remain in their current tax bracket, americans will continue to pay different rates. there are six federal income tax rates now. perry's new plan, because we don't have a 20, will make it seven. that's lumpy. a poor flat tax doesn't allow for deductions, capital dividends, state and local taxes.

we're joking a little. we all want bold ideas, and politically, you can't wake up and throw out and old system and go to a truly flat tax if you wanted one overnight. to tell you the truth, there is something appealing about this. >> the best representation in my plan is this postcard. this is the size of what we're talking about right here. >> does this plan go in the right direction or not? >> david, one of the architects of the plan, ran for senate in new york. david, great to see you and appreciate you're taking the time to come and explain this. let me start with the big question, why did you and governor perry make the decision to allow people to pick between the current tax system and his new flat tax rate? >> hi, erin. we want to make sure no one is going to pay a higher tax amount than what they are in the

current system, so the easiest way to do that is give them the choice. a lot of this program is about freedom, giving people freedom to choose with their own money. >> is there any situation a wealthy person would pay more in taxes than they do right now or sounds like you're saying no increase for them at all? >> actually, if they make more money, which i think they will, under this system, they will pay more tax. the same is true of somebody who's unemployed right now. this kind of a plan is going to create millions and millions of jobs. all of those people will pay more taxes than what they're paying right now, which is nothing, if they're unemployed. >> i know in all of these plans, it comes down to economic growth and jobs. that is an unknown in one situation. it does seem, david, the people will comparison shop, pick between the old and new and pick the one they pay the least, the rational thing to do. if most people get a tax cut, we are going to have less revenue, right? >> i think most people will choose the simple program because they will pay less taxes under it and it will be a lot easier.

the savings in terms of paperwork is gigantic. i don't think that's actually going to become a big problem in this kind of a changeover system. i think people will say, well, it won't collect enough money. that gets into do you really want washington to keep collecting? they already collect over $2 trillion every year. that's the argument we need to have. the whole concept of this program is, cut spending and tax, balance the budget and get the economy to grow. cut, balance and grow. that's a powerful concept. you put all those things together and you create millions and millions of jobs. >> right. so you're saying there will be less revenue, you just think you'll make up for it in terms of the spending cuts that you've

put in here i know was $100 billion in year one. >> i don't think there'll be less revenue because i think there'll be more people working. i'm sorry. i'm disagreeing a little with you on that. people will pay a lower tax rate than before, but there's going to be a lot of loopholes that are closed on the corporate side included. a huge number of the complexity of the code is just going to go away, those loopholes. that means the people benefitting from those, largely it has been washington d.c. that's benefitting from the loopholes are not going to make as much money as they did under the current complicated system. >> where do the cuts come from? i'm curious. because in year one, the year the governor gave the 100 billion dollar figure. based on last year, about 3% of the total budget, interestingly half as much as we will spent on interest on our debt, but it doesn't sound like much. i'm wondering where the cuts are. you said non-defense discretionary, which does leave you with programs that affect the poor, veterans and homeless.

>> i focus mostly on the tax side, as you think where budget cuts can come, i think we need a real upheaval in washington in the culture of spending. that means every cabinet department. i think what president obama should be doing is calling in his cabinet and asking each one of the cabinet officers to propose 15%, you know, a big number cut, and then weed through that because there's a huge number of redundant agencies. the u.s. government now has 200 independent agency, meaning they're out from under much oversight. that's very dangerous. so it's an out of control organization. i don't think it's right to -- i think there can be lots and lots of cuts right off the bat, in the first hundred day savings. >> bottom line is the principal, philosophy you have, fair to say, a classic economic argument, you think by cutting tax, economic growth will grow so much you will make up for the

lost revenue in rate in terms of economic growth, correct? >> remember, it's not just cutting tax, cutting spending as well. that's a critical part of this mix. and also the regulatory component. the economy, we have a wonderful economy that's being weighed down by friction. so it's called. the idea is to release that economy and that can be done with tax, spending and regulation, all three together. >> david malpass, good to see you. thank you for taking the time and making a case for it. when you took a poll, almost half of americans have a favorable view of the flat tax. 47%. 36% hold a favorable view of the 9-9-9. is this plan dough to be enough to save perry's candidacy? i brought along, just in case the postcards.

to be fair, the postcard does expand. when i compared the font, i have it over here, it really is the 1040 ez. this is very little font. you have to use a magnifying glass. all jokes aside, what do you think? >> i like a one page. i like a flatter simpler tax code. the fact he made it optional makes it an easier sell, and it doesn't bother me he kept a couple deductions and i think politically the right policy. >> he did address the inevitable claims of saying i will not tax social security benefits anymore. he is trying. do you think he will succeed? >> i don't think it will succeed in a general election but will help him in the republican primaries. the conservative base will like this plan. many conservatives always wanted a flat tax. i think it's a bold and radical plan and will help his campaign. he's brought on strong advisors now.

having said that, the left will go after this with pitchforks. what they see is, what are you doing? you're lowering taxes on the wealthy. after all this debate about whether we should raise taxes on the wealthy, he comes along, lower taxes on the wealthy. with all this deficit, how do you pay for it? cut services on middle class and poor? is that a plan you think the majority of americans will rally to once they understand that? that's the politics of it. i think it will help them with republicans in the primary. we do need tax reform in this country. he's bold to go after it. at the end of this day, we have the most unequal country we've had since herbert hoover. the gap between wealthy and people at the bottom is the biggest we have seen. we have the greatest inequality than any developed nation. will we really pursue a policy to make things more unequal. we have to wait, one last thing, we have to see the economy assess this.

if it really brings a lot of growth. that will help. >> that's always the big question. the jobs created is always. >> every tax cut does not pay for itself. the big achilles plan is it's geared for primary voters not general electorate. the tea party was all about dealing with generational theft of deficits and debt. this is about tax cut. tax cut theology is winning the policy republican debate and primary. >> he will cap the budget 13% and 18% gdp. i read that and we know about the budget we didn't have one this year. $882 billion is how much we had to cut it out to cap the spending at 18% gdp. you won't get there through cuts in discretionary. >> you won't. it will come out of medicare. you have to go after medicare. >> they've all been gun-shy

about specifics on entitlement reform. if this is an opening bid about tax reform, great. if his rhetoric about closing is to help the super committee find courage on this, great. this is not a balanced plan in terms of dealing with deficit and debt and largely silent on entitlement and pleasing to the base. i think it's a good plan politically and a good opening bid to move us towards tax reform, not a general election bid. >> thanks. we appreciate it. out next, a two week old, yes, baby rescued from the rubble in turkey. the latest in the michael jackson trial. a witness got sick on the stand. what does herman cain have in common with a mobile phone salesman? we cannot resist showing you. the number tonight, 153. ♪ [ cellphone rings ]

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the number tonight, 153. that is how many miles per hour over the speed limit formula one racers will be driving when they race down imperial boulevard in new jersey.

on average, f1 cars travel at speeds of 188 miles an hour. speed limit on that road is a paltry 35. the formula 1 grand prix of america court imperial will take place june 13th. an amazing rescue today at the site of the devastating earthquake in turkey. emergency workers pulled a 2-week-old baby girl from the rubble. reporting from the scene, i spoke to diana magnay a couple minutes before the show. i asked her to describe what was a miraculous event. >> that's exactly how it felt to witness this. a little 14-day-old baby girl taken from the rubble, basically what happens, it was about 8:00

or 9:00 this morning. the rescue workers on this site behind me heard noises, heard sounds. they managed to make contact with the mother of this little baby girl. they found out that the baby girl, the mother and the paternal grandmother were all trapped in the same spot. so they worked to try and carve a tunnel through the debris to the three of them. they only managed to carve a small narrow tunnel through which the mother gave the rescuer the little baby girl. the rescuer was chosen because he was so thin and small and able to make it through the tunnel. we spoke to him. he said, i've done this job for 12 years. i've never pulled someone out alive from the rubble. this was an amazing moment for me. when the mother handed me that child into my hands, it felt like i was having a child myself. he already had a little boy. they worked to trying to widen the tunnel where the mother and grandmother were trapped and after a couple hours able to bring them out in fairly quick succession. it was an extraordinary moment. >> it is. to think of a child that lung, being able to survive without having had food, such a miracle. obviously, i see the work going

on around you. it's 24 hours. we're all well aware, a lot of the buildings not built for this sort of thing to happen and the death count keeps going higher. do you have any sense from the emergency workers you've spoken to, how much longer they can keep going or they will survive and the death toll going to? >> reporter: cold is a complicating factor also. i spoke to one rescue worker today brought in from istanbul, and is overseeing these sites and said i have been sent around the world and people can still be brought alive from the rubble between 17 and 20 days after an earthquake like this. there is no reason to give up hope at this point. although the rescue workers going through debris are more often than not pulling out dead bodies, there is still hope they can bring out dead bodies. and at another site yesterday, a 10-year-old little girl was dragged out. i want to add one more detail

about the baby, phenomenal. she was actually born premature. she was three weeks premature. she still theoretically should have been in her mother's stomach rather than survivor of a huge earthquake in her hometown. extraordinary. >> diana, thanks so much. hope you are able to get a little bit of sleep. i'm feeling really dizzy. i'm sorry. my vision is a little blurred. if you can just give me a minute. >> the nurse who treated michael jackson for insomnia took more than a minute. the judge let her leave the stand for an hour. she became ill during testimony. ted rollins joins us from los angeles. i assume she's okay, right? >> absolutely. she needed about an hour to

compose herself, and then she got back on the stand, and was on the stand a good part of the morning. >> the judge used this delay to make a pretty crucial ruling that means jurors will not see the financial terms of jackson's comeback concert. how serious is that decision to the defense? >> they wanted to establish that michael jackson was under excruciating financial pressure here because the contract he had signed with aeg was he would perform these concerts and if he didn't, he was on the hook for all of the production costs up to the point where the concerts were pulled. at that point where they were having these discussions and things were going badly, some 30 to $40 million had been spent. not only would jackson not have made a lot of money, he owed a ton of money and had financial problems. they wanted it in, the judge said no. >> ted, thank you very much. we'll see if the testimony finishes this week, gone longer

than people thought. still "outfront," herman cain's new ad and why we can't resist showing you. and president obama getting antonio banderas to help out court the hispanic vote. and talking about sibling rivalry. we're making tomorrows like clockwork. ♪ for all the different things our customers planned for. like a college education. or, the perfect wedding. ♪ ♪ i love ya, tomorrow! [ male announcer ] we're making them a better financial future. what can we make with you? transamerica. transform tomorrow.

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now, a story we can't resist. herman cain released a strange knew campaign ad this week, via youtube. in the ad, one of cain's advisors, mark block, is seen advising the candidate before taking a drag on a cigarette and blowing smoke. most people thought it was strange that someone was smoking in a campaign ad and then just how familiar the ad seemed. we realized why that is. there is a marketing duo that creates commercials for struggling businesses around the country. one of the commercials they produced in 2009 was for a mobile home company in alabama called coleman liquidation. we put the two ads side by side, mobile home and herman cain, we noticed a number of striking similarities. we're not sure if it's an eerie coincidence or the same ad company helped herman cain with this one. the cain camp won't confirm who did the ad. we can't resist showing you the two edits and letting you decide. >> mark block here. since january, i've had the

privilege of being the chief of staff to herman cain and the chief operating officer of friends to herman cain. tomorrow, is one day closer to the white house. i really believe that herman cain will put united back in the united states of america. and if i didn't believe that, i wouldn't be here. we've run a campaign like nobody's ever seen, but then, america's never seen a candidate like herman cain. we need you to get involved, because together, we can do this. we can take this country back. ♪ i am america one voice united we stand ♪ ♪ i am america >> we just couldn't resist. still "outfront," the "outfront" five. obama's must win. >> what happens in this year is going to be more consequential, more important to the future of

our kids and our grandchildren than just about any election we've seen in a very long time. where is baby lisa? >> i do not think she had anything to do with it or him at this time. oldest, youngest or middle child? do you have any guess as to what i am in my birth order? >> all of this "outfront" in our second half. ge of more than 540 miles per tank. so you can catch morning tee time in monterey and the afternoon meeting in los angeles, all without running out of gas. just make sure you don't run out of gas. ♪ but my nose is still runny. [ male announcer ] truth is, dayquil doesn't treat that. really? [ male announcer ] alka-seltzer plus fights your worst cold symptoms, plus it relieves your runny nose. [ deep breath] awesome. [ male announcer ] yes, it is. that's the cold truth!

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we start the second half of

our show with stories where we define rick perry's flat tax. he calls it flat. it isn't really, it is lumpy. one reason why, a true flat tax means all americans start paying a flat 20%, perry's rate on income with deductions only for dependents. that's not how this works. perry allows you to keep your current rate or pick the new 20% rate. by allowing americans to pick tax brackets, they can pay seven different rates. the plan is popular. hurricane rina is gaining strength off the coast of mexico and wind speeds shy of category 3 and will make landfall tomorrow night near cancun and lose strength heading towards the florida keys this weekend. number 3, stocks fell sharply, especially pronounced in the last hour of trading. the dow closed sharply and nasdaq down by more than 2%. the focus is all on europe.

tomorrow, leaders there supposed to reveal a plan to fix the region's debt crisis. there are doubts they can get a deal done in time. we know this feels like deja vu. too bad, the whole world needs europe to get it right and get it right now. number 4, prices of previously owned homes grew a little bit. the housing market has moved up a little bit but still has a long way to go. detroit stood out with 3% gain in prices last year. we found the median sale home price in detroit in september was $52,000. well, it has been 81 days since america lost its top credit rating. what are we doing to get it back? right now, not even enough to make consumers feel good about the economy. consumer confidence fell to its lowest level since 2009 this morning. president obama says he

likes being the underdog. judging by his appearance on jay leno tonight, he's not afraid of the competition yet. >> have you been watching the gop debates? >> i will wait until everybody's voted off the island. once they narrow it down to one or two, i will start paying attention. >> and while he's playing it cool on tv, he's also spending a lot of time trying to spend a lot of time rebuilding his numbers with one group he used to be able to count on, hispanics. a gallop poll shows 49% approve of the president's job. that's down from the population that voted for him last year. could their frustration cost him the election? former governor of new mexico, bill richardson is here to help us break it down. good to see you. hopefully next time in person. are you concerned about the president's polling numbers among hispanics? >> i'm a little concerned.

in the end, i believe i am going to hope he gets close to 70%. a republican has to get over 35%. the reason they won't get over 35%, all the republican candidates, except maybe governor perry, are very harsh on comprehensive immigration. they appear to be against the dream act that gives educational help to kids of immigrants. they appear to be closing the border and sending very negative messages, while the president has taken some positive positions on reforming immigration, like president bush did, like the dream act, supporting educational benefits, jobs for latinos. he's very strong with the latino community. i think that approval rating once the election gets closer, is going to move up. >> let me ask you about this. you point out the dream act and things like that. i was talking to someone this weekend, a diehard obama supporter, and really frustrated with him on immigration.

president obama has deported more than 1 million illegal immigrants since he took the presidency, 300,000 more than george w. bush over the same timeframe. forgetting the impact that those numbers may have on votes, is the president doing the right thing? >> well, he has significantly changed that policy to basically say we are drastically reducing the number of deportations. i was concerned about that. in the end, erin, what the president has said is, look, we have to increase border security. there's a lot of problems, cartels, violence. secondly, that he's for what is called a legalization program. 12 million illegal immigrants in the united states. what are you going to do? you're going to deport them? that's not going to work.

you give them responsibility like make sure they learn english, pay back taxes, go through a background check, get rid of those that have background problems, that have criminal problems, a lot of these deportations were people with criminal backgrounds. i think he's got a good record. the republicans have a terrible record, except for governor perry, who has lost votes with republicans by saying he's for the dream act for educational benefits for immigrants. all of that is noticed. let's say if governor romney is the nominee, i can see all these anti-immigrant positions he's taken in debates played back in the general election. that's not going to help in key states like florida, north america -- new mexico. >> what if he put marco rubio on his ticket? does that matter now that you have a new generation of hispanics some prominent republicans? >> you know, you have to give the republicans credit. they have three elected officials on a state-wide basis, rubio, they have one governor in my state and a governor in nevada. yeah, i think putting rubio on,

i'd be concerned about that. voters vote on the presidential candidate. if it's romney versus obama, i believe that obama, because of his positive stance on latinos and hispanics. he's appointed a lot of hispanics in his administration. he's taken a lot of positive position on jobs, on education. the health care bill will be a plus. and he's on the right side of the immigration debate. the problem is republicans in congress have blocked on any action. you can't really blame the president for taking these principle positions. >> thank you very much, governor richardson, always a pleasure to see you, sir. >> thanks. nice to see you. here's another one thing the president is probably interested in. almost half americans have a favorable view of the flat tax idea.

it's from the abc news/"washington post" poll. 36% had a positive view of the 9-9-9 plan. the data came out a few hours after rick perry unveiled his plan. we're bringing in two people who know all the math and are used to sparring with each other. austan goolsbee, economic advisor to president obama's 2008 campaign, former chairman of the council of economic advisors. i miss seeing your two heads like this. we had to have you back. austan goolsbee, does it surprise you that 47% of americans have a positive view of a flat tax? >> no, not especially. i think in these polls, they are confusing radical simplification with reducing the top marginal rates. we've known this for 20 years, we're back to the future on this stuff. when you actually show the top

1% of people get a gigantic tax cut and 90% of people's taxes go up, suddenly the support for the flat tax goes way down. >> he raises a really good point. the whole point of his plan, as david malpass, one of the architects of it, to lower tax, that includes lowering taxes on the wealthiest americans. i guess rick perry is trying to make up for that by not taxing social security benefits and people under $50,000 won't pay income tax. does that feel like a drop in this bucket? >> i think the key is going to be two things. number one, the degree to which the democratic party regains its roots. it was democrats who passed the '86 tax reform top rate in the u.s. senate. how does governor perry address progressivity on the spending side and ultimately we see it in the federal budget. there are always two sides to this equation. the flat tax has always been popular because it meets a standard of fairness and it does in fact address one of the pressing needs of the u.s.

economy, a tax code and policies in general at the margin favor growth. without growth and jobs, none of the other objectives are going to be met. >> austan, from the president's perspective, he has to be frustrated. he came out this year and said i want to close tax loopholes and now republicans are saying it and now he's not getting credit politically, it doesn't feel like, for massive tax reform proposals. >> i can't speak for the president. i'm back in chicago. if republicans want to broaden the base, get rid of loopholes and deductions and get the corporate rate down to make it more competitive internationally, the president is absolutely on record for that. they ought to do that in a bipartisan way. in some of the proposals you've seen coming out of the republican side, they don't actually do that. what they do is they start with gigantic cuts to the corporate

rate not paid for by eliminating loopholes and therefore they lose something like a trillion plus dollars over the budget window. we clearly can't afford that when we have a deficit like we've been running. >> i saw you got all excited there. i thought you were going to jump in on it. >> no. i'm trying to be polite. i think what the president's paying for, paul volcker led a commission which delivered a report, erskine bowls led a commission and delivered a report. both of those reports are collecting dust. they were specific plans with specific reforms that would have addressed these issues. the president has talked but had the opportunity for action and passed on it. i think that's what he's paying for. >> thanks very much to both of you. we appreciate it. thanks for coming back. next time, there is no need to be shy. >> we're pals. >> that's why i love it. you fight but with kind spirit.

thank you, guys. "outfront" next, gadhafi is dead and now buried. what was the reaction from the people in libya and what does it mean? the latest in the baby lisa case. three weeks since the baby disappeared. we'll talk to a private investigator on that case tonight. and the sibling effect. jeffrey kluger tells us what we can learn -- no. the brunettes, three girls. kardashians. i'm with scottrade. i'm with scottrade. i'm with scottrade. and i'm loving every minute of it. [ rodger riney ] at scottrade, we give you commission-free etfs, no-fee iras and more. come see why more investors are saying... i'm with scottrade. today i own 165 wendy's restaurants. and i get my financing from ge capital. but i also get stuff that goes way beyond banking. we not only lend people money, we help them save it.

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world through our sources. the libya council announced gadhafi and one of his sons had been buried. this video just in, 20 people praying before the body of the dictator and his son. dan rivers was in tripoli. what were the circumstances around the burials? >> reporter: as expected, gadhafi's body was buried in secret in the desert and members of the family were allowed to pray before it was buried at that location and new we're going to see them try to draw a line around an awkward few days surrounding the capture, killing and gruesome public display of the former dictator. >> thank you. now, to neighboring tunisia, two days after an historic election, an islamic party claims victory.

ivan watson is in tunis tonight. there has been there. there's been a lot going on. what can you tell us about this party? are they radical or moderate? >> reporter: erin, i'm here at the party headquarters, where, as you can see, victory celebration under way. the party leadership insists this is a moderate party, inclusive and that will reach out to all sorts of secular parties across the political spectrum to organize an inclusive government in tunisia. the big test will be going from decades of persecution and exile to the ultimate test, trying to write a new constitution and actually govern this country. now to saudi arabia, where they had the funeral for the death of the heir apparent to the saudi throne.

rima maktabi is in there tonight. >> reporter: he was regarded as a conservative inside the saudi royal court, he is known to fought terrorism inside saudi arabia whatever the decision is, it has to be taken in a few days only because the king's health, king abdullah of saudi arabia is weak. erin? there have been police searches, extensive family interviews and $100,000 reward, still, no sign of baby lisa irwin. the 10-month-old went missing earlier this month. her disappearance has captivated the nation. there's been no sign of her. one of the people brought in to help is bill stanton, former new york city police officer and consultant now conducting his own investigation into what happened. thank you for being with us. >> thank you. >> you were brought in by a

friend of the family. why don't you look at this? >> anonymous benefactor. >> you were skeptical and said, if i think the family's guilty, i will bring them to justice. you looked into this and don't think the family. >> i went in just like everybody else. even statistically will tell you, mom or dad. my team and i went in with every reason to believe. right now, going through our filters and analytic, i am now -- still have an eye on them, but i am strongly looking outside the home. and what reaffirms this is this new independent witnesses corroborating the same story of a male with a small child walking away from the house at 12:00, 2:30 and 4:00 a.m. >> interesting, yesterday, we had a private investigator, i don't know why you're looking at that grainy video, a guy at a gas station at midnight, probably going to the bathroom. >> right. if you took that in and of itself, now you add the other

components of a linear fashion, witnesses right next door, then like one or two miles down and three miles away, that is chilling to me. i'm thinking what is going on? all eyes need to be on that, that there was a male with a 10-month-old. i heard on another network an investigator said it could have been a small man. unless he's one of the lollipop three, they don't make people the size of a 10-month-old child. we need to pay attention to these type of things. >> what is the chances this baby is still alive? that's another thing people are assuming, a child of 10 months old, lisa irwin is not alive. you're also not convinced about that? >> statistically again, things look bleak. the more searches are conducted and come up negative, negative, negative, that heartens me, tells me there is a shot this baby is alive. >> what about the cadaver dog

that smelled a decaying human body on the floorboards by the bed. >> i'll let joe speak to that. >> joe is -- >> the defense attorney and one of the best i know. you have to give me more compelling information. i have to hear more from my own metric. i won't talk bad about the kcpd or the feds. baby poop is decaying. i haven't heard anything compelling enough to convince me she is involved. >> have you had a chance to extensively speak to the mother, as the kansas city police have said they can said the family has coop operated they want that extensive one-on-one interview they say they haven't gotten. have you gotten into and are you comfortable when you look her in the eye that all these skin nair yos people run through, whether she was drinking, fell asleep with the baby in the bed, she is least not the case?

>> i'm not going to go with the the quote unquote gut feeling we all say that we bring our own inherent prejudices to those interviews. i will say i have gone beyond that and my personal opinion and my professional opinion, i may get new evidence today or information today that may -- >> change your mind. >> right now looking outside. i do not think she had anything to do with it or him at this time. >> the reward, $100,000. >> $100,000 reward. someone calls up right now or gives information where that kid is, they will get 100 grand, i want someone to collect their money, from their heart or pocket book, tell us where that baby s >> bill, thank you so much, appreciate it. i hope you find her. "outfront" next. in my family when "the princess and the pea" was done as the play, i was the pea. what does that say about our birth order? jeffrey cluinger is here to talk about "the sibling effect." i hope my sisters are watching.

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jeffrey kluger wrote the book "the sibling effect." i spoke with him about a few days ago about whether siblings are more important than parents. >> exactly. and that's something that surprised researchers, because siblings were always seen as sort of fungible. you can have any number of them, as many as parents can choose to support and have. you have one mother, one father,

if you do marriage right, you have one spouse per life. but siblings are the full-time, total immersion dress rehearsal for life. what you learn in the play room about conflict resolution, conflict avoidance, compassion, loyalty, confidences, all of those things are rehearsed again and again before you take them out into the world. >> you notice that this whole discussion that we all love to play, birth order, is highly relevant. >> it is highly relevant. one of the fascinating things about it is it's one of the rare areas of science in which lay people came to this before scientists did. the more the scientists looked at it, the more they found that the beliefs that we had are true. first borns really are more confident, they're physically taller. >> and you say often smarter. >> and often smarter for the first borns. >> higher iqs. >> three point iq advantage. one between the second and third, then it attenuates after that. >> the youngest is the dumbest? >> the youngest is the dumbest -- no, well, the youngest is the funniest, the most charismatic, the most charming, the most disarming. this is what scientists call low power skills.

you're the littlest one in the play room, you're at the greatest risk of getting slugged. you learn these subtler ways of manipulating people around you and anticipating their behavior to protect yourself. >> then there's something else, which we all know again as lay people, that's not necessarily a bad thing. but there are favorites. parents have favorites. maybe at different points in life, one's a favorite versus the other. >> that's an important point. while it is true that over the course of an entire childhood, there's almost always going to be one child who comes out on top for one parent. now, parents may have different favorites, but as long as throughout the course of the childhood, all of the kids are favorites in different areas what the scientists call domains. as long as they feel like in this case -- >> like we're dogs, we each have a tree. >> and as long as we have our own, we're fine. it's only when a child comes out and says, i was never favored, that's the one that's going to have a problem. >> does it matter -- some people are very close with their

siblings and some aren't as all. some say it doesn't really matter. but it would matter a lot, in terms of what kind of person you are, how happy you are. >> exactly. it is not only true during childhood, it's true in later life. because, again, siblings are the people with whom you have shared history, the archives of your life is shared by only a handful of other people, and your siblings are those people. it's true you can get along well without a sibling if you have to and siblings can get divorced easily, just stop picking up the phone. but if the relationships are good, they should be kept that way. if they're even salvageable, you should try to improve them. >> i've had my share of fights with my sisters but they are my best friends. quick question, you know more about this than anyone. you're the youngest, right? >> no, the middle child. >> bruce was the youngest? >> bruce was the youngest. >> and the favorite? >> mom's adored favorite. >> so any guesses as to what i am in my birth order? >> oh, boy, that's so hard to tell. but the fact that you're in the