more than 30 people reported killed in the latest fighting between pro government forces in syria. crowds of people rushed the cars of arab league overseas.

they were desperate to tell the monitors about the government cra crackdown there. opposition activists say regime forces have surrounded the city for three days and that power and water have been cut. this was said to be the scene in the city. they cannot verify the images, but they are said to be of an opposition rally in support of military defectors known as the free syrian army. a message was delivered to bashar al assad during a visit to lebanon. >> today i say again to the president of syria, stop the violence. stop killing your own people. the path of repression is a dead end. >> meanwhile, syrian media

report al assad said he's granting amnesty for the crimes. it's the top of the hour. the cnn newsroom starts all over again right now. we're following two major developments in the cruise ship disaster on the italian coast. two americans are among the missing. that's according to to the state department. 120 were reportedly on the ship. only 118 are accounted for. dan rivers has spoken to the rescue crew looking for them. more on that in a moment. the company that owns the ship is pointing the finger right at the ship's captain for allowing the ship to run aground on an island. cnn received a statement reading "while the investigation is ongoing, preliminary indications is that there may have been human error on the part of the ship's captain, which resulted

in these grave consequences." the captain is now under arrest and could face charges of manslaughter. he's defending himself saying the rocks the ship hit weren't on the map. sadly, crews found two elderly people near the ship's restaurant life vests strapped around their bodies. that brings the death toll to five now. rescuers did pull out a south korean couple who were trapped for more than 24 hours. they are newlyweds on the worst honeymoon of all time. 17 people are still missing. here's why it's tough to stop a cruise ship of this size. it's 951 feet long and can move as fast as 26 miles per hour. that's quite fast for a vessel that size. when it was christened in 2006, it was believed to be the biggest cruise ship in all of italy. it's owned by cost ta cruises.

they had a bad 2010. one of their cruise ships slammed into a cargo ship in china injuring three people. another ship smacked into a dock in egypt killing three crew members. we're getting more dramatic stories from passengers who were on board the ship. here's how some describe the rush to get to safety. >> the crew was so young. and you would have thought they could have handled it better. you would have thought they could have handled it better on the shore. you would have thought they could have handled getting people off the boat. warning people. >> when the ship started taking on water and i saw the water gushing n i started to panic then. that's when we started sprinting. >> we wanted to abandon the ship, but the crew, although they it tried very hard to do their job, they were telling us they had no information. they had no information. >> we were misled. i really agree with you.

>> we were the lucky ones. >> that 30 seconds in that lifeboat, slamming into the ship and being thrown away and free fall was the scariest point. we were fortunate. we boarded early enough. we were taken to shore early enough. >> the fact that the captain abandoned ship and everything, and he wasn't informing anybody. the crew did really well in evacuating people in a situation where their boss was gone. >> we were being told everyone to stay calm. we're going to get off. but what happened is it start itted to tilt rapidly, like sink. one of the crane was about three yards off the water. then the next thing we know, it's in the water. so it was that dramatic. >> dan rivers has been reporting from the scene. he has new information about the state department, who has confirmed the two americans are among the missing. here's a report from cnn's dan rivers.

>> reporter: with an open gash surrounding the length of her port side, the costa looks like it's been gut ted by a fisherman's blade. it's lying on the shore of italy, dwarfing the town behind it. we were taken on a tour of the wreck by a local diver and shown a reef he thinks the ship hit, one he swears is on every chart. >> over here, this is not on the chart. every rock here though is on the chart. that's why i think should be there. >> reporter: he's planning to dive to see if there are traces of paint on the reef from the ship's hull. but the ship's captain, who could face criminal charges, insists he wasn't too close. >> translator: it was marked just as water at 150 meters from

the rocks. and we were about 300 meters from the shore, more or less. we shouldn't have had this contact. >> reporter: but officials running the rescue operation disagree, suggesting the ship came too close as the crew wanted to wave to friends on shore. >> reporter: as the frantic search for survivors goes on behind me, a picture is emerging of the chaos on board the ship as panic spread through the passengers who were sdes des prattly dry trying to scramble to shore. the company is still trying to figure out what led to the accident. this was what it was like in the dark chaos as passengers fled the ship in life jackets, battling against gravity to get out. >> translator: the lifeboats

weren't upside down. they were slanted and that made it hard to get on them because of that. >> reporter: these photos were taken by two american passengers as they tried to escape. >> we were one of the last ones. pretty much the chaos happened for everybody to get on the lifeboats first. we just didn't get there early enough for whatever. it was so crowded. there was no room for us. we ended up waiting the last few people. we were just holding on to the railing trying not to fall. >> reporter: these honeymooners were rescued after 24 hours trapped aboard. >> translator: at first, we were very scared. as time went by, our fear grew and grew. we lived with the hope of being able to survive and above all with the strength of being near the one you loved. we did not get hurt. >> reporter: even though the search and rescue operation

isn't over, already it's clear this accident will result in litigation and criminal prosecutions. the death toll remains uncertain with passengers still missing. now everyone is wondering how on earth this massive ship came so close to this treacherous shore and how many more bodies will be recovered from the wreck of the ship. >> dan rivers joins us now. 120 americans reportedly on. 118 accounted for. we're hearing from the state department confirm iing that. >> reporter: that's right. and that opens the possibility that two u.s. citizens could still be out there somewhere on the ship yet. and it's now been almost three days and nights. so this is the third night now. it must be shared that things are looking pretty grim for those still unaccounted for.

there is a possibility we're told that survivors could be aboard. that's why they are not giving up. they are going through the night, as i speak. there are divers and firemen out there risking their lives in very hazardous conditions to search 2,000 cabins across 12 or 13 decks, which are all now turned the other way up on their side. you can imagine how difficult it is. they say that the glass on the outside of those cabins is too thick to break. they have literally got to work their way carefully along those corridors trying to get into each cabin. and some of them are under water. you can just imagine how difficult and dangerous it is out there. >> dan, you have been speaking to the rescuers. >> reporter: that's right. they have been here just been the last hour and confirming they have 120 people at the

moment on board trying to look for survivors, including six cave rescue specialists. effectively, this is a bit like a cave. it's dark, it's wet, it's dangerous. it's almost like a skyscraper, in fact, in its size and complexity. a skyscraper that is now half submerged on its side and still very dangerous and unstable and something they want to check as quickly as they can. but they are not going to give up until they know they have everyone out. >> cnn's dan rivers, thank you for your report. in politics now, six days before the south carolina primary, and jon huntsman picks up an endorsement. a live report from south carolina is next. and later, a nasty legal battle over the burial of an african-american christian woman in a jewish cemetery. and i'm thinking, "shouldn't you have more energy than me? you're, like, eight!" [ male announcer ] for every 2 pounds you lose through diet and exercise alli can help you lose one more

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just a few weeks ago, a lot of pun dants thought rick santorum didn't have a prayer. now it's a different story after a conference in texas with less than a week before the key primary in south carolina. peter handby has been following him on the trail. is this endorsement having an effect in south carolina? >> reporter: it's a little too early to tell. i think he's been getting big crowds in the last few days. i expect that it will have an impact here. as we know, things broke late for santorum late in iowa. they have the potential to again today. santorum is going around the state saying he's the most conservative choice in the

field. basically, setting himself up as the strongest contrast to mitt romney as he tries to rally conservatives to his side. he needs to to break out of the pack. take a listen to what he said at a campaign stop in florence today. >> and unfortunately, the man who is leading the polls here in south carolina, if you believe him, is someone whose plan was the basis of obama care. an election where this is the central issue, freedom, the traditional values of this country of free people, free markets, free enterprise, not top-down government control, why would the people of south carolina put out there someone who we lose that issue with? who who's wrong on that issue. >> reporter: what you hear from santorum is a real aggressive attempt to puncture that

eligibility argument that mitt romney is putting out there. if mitt romney is the republican nominee, he will lose because he can't rally the republican base and represent a strong, bold contrast o to barack obama. rick santorum is saying he's that choice. this endorsement from the social conservative groups in texas f these organizations go to work for him, send out mailings, it could be enough to make him the strongest alternative to mitt romney. but mitt romney still has the lead as we head into the primary next saturday. >> before we let you go, i have a question. you have been spending a lot of time with evangelical voters in south carolina. in 2008, that vote had a big chunk of the turnout. what's their main concern in this primary? >> reporter: you know, you talk to voters. they say the economy is still number one, which is frankly one reason why mitt romney is winning here because he has a strong message on the economy and jobs and debt and spending and those things. i was in the upstate of south

carolina the last couple days. a very conservative part of the state where most of the republican voters are going to come from. you ask, do you guys care about abortion and the issues we have been talking about in the media? and they say, yes, those are important to us, if the candidate is right on those issues, it's like a box they have to check before they will listen to their arguments on the economy. but primarily, jobs and the economy are the number one issue. they just want to make sure the candidate's heart is in the right place. >> thank you very much. we appreciate your reporting this evening. let's bring in our go-to guests for all things politics. goldy taylor, she's the manager of the goldy taylor project. let's stick with south carolina now. primary next saturday. there are a couple big candidate events between now and then, including the one here on cnn. what does romney have to do to pull out a victory there?

even he has admitted he thinks it's going to be a squeaker. >> sure. romney has to do one thing. he has to close the deal. if he doesn't close the deal, it's going to be a bloody primary season and much longer than i think he ever imagined. will he be the nominee? likely so, but he's going to have newt gingrich and santorum on his heels. >> okay. don't go anywhere. we're going to take a quick break. we'll be back. we're going to hear what rick perry had to say about those marines captured on video urinating on dead taliban insurgents. note that you have been getting a lot of feedback on this. you're a former marine. we'll talk about that next.

goldie taylor. let's revisit the video that surfaced this week on u.s. marin marines urinating on taliban fighters. here's what rick perry said. >> what i'm saying is what's disturbing to me is the rhetoric from this administration and their disdain for the military it appears, whether it's the secretary of state or the secretary of defense. these kids made a mistake.

there's no doubt about it. it's bad. but to call it a criminal act, i think is over the top. >> so first word is criticism. now we're seeing the reaction to the criticism. >> it is a criminal act. there's no question about that. geneva convection, it was a criminal act. there's no question about that. was it a stupid mistake on behalf of four marines? absolutely. does it have security implications? absolutely. >> what kind of pushback are you getting? what are people saying? >> it's a mixed bag. some people are surprised that i was a marine and i served and went to paris island and went through boot camp. and then there are people who are chiding me and others for blowing this out of proportion. what would you do if you were on the front line and put under that kind of pressure? well these laws were put into

place because we're under that kind of pressure. it is there to protect and the people that we serve. >> all right. let's move on now. dr. martin luther king. already some observances this weekend. what do you think he would think of politics? >> he has to be rolling over in his grave. not necessarily because there are strong republican ideas, strong democratic ideas, but he's got to be quite upset about the, what i call, the uncivil discourse in this country. we are fighting over things that have less to do with the common good than with our individual good. i think that's where the real issue is here today. we can't think about the least of these for all of this bickering back and forth on issues that at the end of the day don't put any food on anybody's table. >> you're just assuming, but what do you think he would make of the president's performance? >> i think he would be proud we

had our first african-american president. he would be proud that african-americans had more access to the ballot box. i think he would be sad we didn't exercise that right the way we could and should. but to say about the president's performance, i think he probably would want more focus on the least of these. i think he would ask that of any president. and so has barack obama done enough on that? i think he's done what he could. i think dr. king would respect that. >> goldie taylor, why don't you say how you really feel. >> every once in awhile. >> maybe won't get in trouble for this appearance. thank you. i'll see you in south carolina next week. i'll be there. you'll be reporting there as well. >> absolutely. >> an african-american woman is buried in a jewish cemetery and a nasty legal fight is erupting. -hey, dave. -hey, dave. hey.

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announcer: chill raw and prepared foods promptly. one in 6 americans will get sick from food poisoning this year. check your steps at foodsafety.gov. a connecticut man is fighting for the sister he recently buried. her wish granted. she was laid to rest in an interfaith part of a jewish cemetery. a member of the congregation says she shouldn't be there. that person is suing to have her e exhumed. >> reporter: paul steer followed his sister's wishes when he buried juliette, a christian, in this jewish cemetery. she was 47 and died of lymphoma. >> what did your sister like about this place? >> it's nice, peaceful, quiet. >> reporter: there's been little peace since congregation board

member did what some consider the unthinkable. suing to get juliette steer's remains dug up and moved out. >> she's not supposed to be buried there. she's not jewish. >> reporter: paul was flabbergasted when her lawyer called him. >> what's this about? well, she doesn't believe your sister accepted the faith and must be exhumed. >> reporter: she's also suing her own congregation, even though they say she voted to create an interfaith section. >> this to our right is the jewish section. and to our left is the newly-opened interfaith section. >> reporter: but she says this section was never to include nonjews without any ties to the congregation. >> i will never approve that.

>> reporter: paul is troubled that she hasn't objected to four other plots reserved by white families. >> what about the other plots? >> you think that the woman who is behind this lawsuit is racist? >> well, my belief, yes i think so. >> are you racist? >> no. >> reporter: the other four plots by white families have ties to the jewish congregation and her long track record as a social worker helping black teens speaks for itself. >> i do not want to hurt the family. i'm fighting for those who approved that. >> anybody of any faith should be buried here.

>> do you think juliette should be moved? >> absolutely not. >> i know my sister will be at peace. >> reporter: next month, a judge may decide whether the religious objections will force juliette steer from her final resting place. susan candiotti, cole chester, connecticut. >> coming up, a cnn special investigation. doctors you pay to examine your x-raies may have cheated to become board certificaed what tt could mean for your health.

two americans are among the missing in the concordia cruise ship disaster along the italian coast. 120 americans were reportedly on that ship, but only 118 are accounted for. the owner of the ship is blaming the captain saying significant human error on his part led to the ship running aground. the captain is now under arrest. he could be charged with manslaughter. the death toll stands at five. for a fourth straight day, protesters in romania demonstrated against recent measures. these pictures are from saturday

from the most serious protests in years. police had to fire tear gas to dispense the crowds. these demonstrations were sparked by a proposed reform on the health care system. the russian fuel tanker bound for the snowed-in town in alaska has finally arrived breaking through 300 miles of ice. the crews will begin to pump the fuel through pipes and into town. the voyage is the first attempt to bring fuel to an arctic alaska settlement through sea ice. crowds celebrated the birthday of martin luther king jr. today for the first time today. the national park service will change a quote on the memorial. critics felt the quote made the icon appear arrogant. he was assassinated in 1968. you know, it is a critical specialty in medicine. talking about radiology.

doctors who examine x-raies and other imaging to diagnose if you have a serious disease. a cnn investigation has found many of those doctors have taken shortcuts along the way like getting exam questions from doctors who had had taken the the test before. it's been going on for a long time, and there's even a name for it because the doctors memorize the questions and write them down. now a national crackdown is underway by the group that certifies radiologists, which calls the practice cheating. here's drew griffin with preview of prescription or cheating? >> this is absolute definitive cheating. >> reporter: dr. matthew webb is a 31-year-old army doctor accepted into one of the military's largest radiology residency programs. a san antonio, texas, based

complex that includes the place he trained as a resident. it wasn't long before he learn about a stunning secret about most of his fellow doctors. they were cheating to pass medical exams. >> it wasn't until i took my physics exam that i found out that the way the residents were studying for the exam was to actually study from verbatim recalled back tests that had been performed by prior residents. >> reporter: to become certified by the american board of radiology, or abr, doctors must pass two written exams and an oral exam. webb took the the first exam in the fall of 2008. to his surprise, he failed that first test, which focuses on physics. he says he went to the director of the radiology program at the time. >> he told me that if you want to pass the abr physics exam, you absolutely have to use the

recalls. and i told him, sir, i believe that's cheating. i don't believe in doing that. i can do it on my own. he then went on to tell me, you have to use the recalls. almost as if it was a direct order. >> drew is here now. he hello, sir. first off, what is the military saying? >> the military wouldn't talk to us on camera. they acknowledged the shared questions in the past. they don't encourage cheating. they also admitted that some faculty members and program directors were aware of the use of these recalled questions and even that a smaller number of faculty and a leader encouraged the use of the recalls. they said as one of several ways to improve medical knowledge and prepare for the exam. the military says they are not going to do that anymore. they pulled this stuff off their website and that the residents must sign a statement saying they are not going to use them. >> okay.

so then do these -- who oversees these? >> a lot of the doctors that we talked to don't consider it cheating. but the american board of radiology absolutely does consider this cheating. at the same time, the board insists just because doctors may have cheated on this, it doesn't make them a bad doctor. they have to go through some other testing. they also are residents for four years or so. they had to go through oral exams. but the american board of radiology changing their tests. they say they will be much harder to cheat on. we'll see. >> just because they cheat doesn't make them a bad doctor. it makes them a cheat. >> the abr says this is cheating plain and simple. it shouldn't be condoned or done. even though if you watch tonight, you'll see it's done across the nation. >> can't wait to see it. thank you, drew griffin. more at the top of the hour.

prescription for cheating. that's at the top of the hour at 8:00 p.m. eastern. next, who will be taking home one of the golden statues? we'll go live to the red carpet for one of hollywood's biggest nights. coming up. and had them read it. no, sorry, i can't help you with that. i'm not authorized to access that transaction. that's not in our policy. i will transfer you now. my supervisor is currently not available. would you like to hold ? that department is currently closed. have i helped you with everything you needed ? if your bank doesn't give you knowledgeable customer service 24/7, you need an ally. ally bank. no nonsense. just people sense. mathis team of guinea pigs to ty boanso to save some y, d inea pig: row...row. they genatectry, wch le me rf t. guinea pig: row...row.took one, 8 months to get the guin: ..row.ow...row. they genatectry, wch le me rf t. lile cbby one to yell row! guineaig: ro's kof strange. guinig: row...row. such a simple word... row.

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questions. what is everyone wearing? who did they bring as their date? these are live pictures from the red carpet. who will be the big winners? ricki gervais returning to host the show. the question is which celebrities will get roasted? i have to say to a.j. hammer who is live on the red carpet, will you stay out of ricki gervais cross hairs? he will get ya. >> reporter: i to a lot of people who are nerve about what he might say. that's why they are already drinking champagne on the red carpet. that's the thing here at the globes. it's lose. it's formal, yet casual. nominated for best supporting actress for one of the better movies to have come out of the last few years. i just saw it for the first time about two weeks ago.

it's fresh on my mind. for you, we know you from "the secret life" on television. you're nominated because of a film you did with george clooney. were head spinning around and around? >> totally. i have never been to anything like this before. i'm just along for the ride. i'm so grateful to be here. i have no idea what to expect. i'm just going to sit back and enjoy it. >> reporter: have you noticed people are walking around with bottles in their hand? >> so true. >> reporter: only at the globes. has anybody tried to hand you one yet? let me wait until my award is done. >> yeah. exactly. i'm going to be smart and intelligent tonight. >> reporter: i have high expectations for you. did you see george clooney yet? you and i spoke when you received your nomination. we spoke on the phone that day. you said george has been nothing but unbelievably supportive.

did you have a few words with him? >> he's incredible. he told me get prepared. it's an hour and a half carpet. >> reporter: you are nearing the end of it. let's talk fashion for a moment. there's a great deal of pressure. i believe george is right nearby. >> he is. and stacey looks beautiful. >> reporter: there's some pressure. you said you had nowhere to begin. you look spectacular. >> thank you. this dress is comfortable and i can breathe in it. >> reporter: are you nervous at all about seeing the paper tomorrow? there's a great deal of scrutiny at the golden globes. people will be talking about what you're wearing. >> everyone is entitled to their opinion. they can say whether it's positive or negative, it's positive in everyone's eyes when they write it. everyone's opinion varies. >> reporter: i wish you the best

of luck. enjoy your first experience. >> thank you. i totally am. >> as you see, in my opinion, one of the more important stars heres tonight to head off looking stunning. i think she's going to have a surprising evening. >> good luck to her. we have to say you have the best assignment of this evening. congratulations on that. good luck to the nominees. a.j. hammer on the red carpet. it's as big as 35 football fields and has every kind of tv or gaming console that plugs in and powers up. if you're in the market, don't spend a dime without hearing about the trends from this year's consumer electronics show in las vegas. that's straight ahead. but first, american classrooms are become more diverse and many schools are challenged with educating children about different cultures. some say they can't spare the time in their crowded curriculum. steve perry offers this

perspective. >> reporter: one of the biggest challenges for america's public schools is to meet the diverse interests of our country. and i don't care where you are. i don't care what school you run. there's always going to be a group that feels like their perspective wasn't engaged. it's not just about gays and lesbians versus native americans ver vus white people. we have it all wrong. we need to understand that our children need to learn about cultures, as many as we can, but understanding we're not going to be able to do a deep dive because there's so many cultures. there's always a group that feels like their culture wasn't represented effectively enough. this is where the community comes in. the sooner we understand that, the better. schools can do what they it do. let's get them to do something well first, which is to teach children how to read, write, and compute. [ kimberly ] when i was 19, i found myself alone

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if you're going to buy a computer, a tablet, a tv, gaming console, anything electronic in 2012, listen up. pay close attention. this week las vegas hosted the consumer electronic show. a space as big as 35 football fields. i'm not kidding. crammed with every gadget imaginable. our tech reporter katie lynndal just got back. this must be what heaven looks like. i know it's true.

i glanced at a monitor and i saw you there live. i said she's losing her mind. her head is going to pop off. my first question is, what should we be looking for? and why didn't you take me? >> i missed you terribly. i'm still coming off my ces high. but i want to talk about the main trends and what you should be looking for in coming from w and what you should be looking for in 2012. every year with ces has a notable theme. this year, we had a few different themes. and two i want to focus are on thin and connectivity. starting with thin. people, of course, always want thinner, but they still want to pack that power. and a perfect example of that, don, is ultrabooks. get used to hearing this word bused around a lot in 2012. we saw a few ultrabooks in 2011, but 2012, we're going to see a ton more. a acer and also dell debuting their ultrabooks at ces.

around $1,000 in price for the consumer. and also very thin. less than 1/8 of an inch thick. and intel estimates that 40% of all laptops will be ultrabooks this year. but one of the showstoppers was the samsung oled 50-inch tv. you have to see it in person to see the dynamic picture quality, but really amazing in sheer size and also in contrast, but also thousand thin it was. lg and samsung will be announcing those later in 2012. that was a big show-stopper. we talk about connected. have to get this one in. one of the big themes, connectivity. it's all about having our devices better connected. now, i have to tell you, in the past, ces has showcased a lot of different home appliances and it was kind of a snooze fest. we've seen these before. this year, home connectivity really stepped it up. smart washers and dryers, smart tvs, smarter robots with cameras on them so you can actually monitor and clean your floors

when you're not even home. the show-stopper in the connectivity front, don, was actually this lg smart fridge. it was a second generation fridge. here's the deal. scan any bar code on any product or scan your repeat after you purchase food, it will monitor your freshness, tell you customized meals for each user. there's also a little drawer inside the smart fridge that is a chill blaster. you can put a wine in there, a can of soda. it will actually freeze it in a few minutes. so all about connectivity and thinness. >> does everything but snuggle with you. i know, things now can't be too thin or too big when it comes to television. you were talking about how clear that the tv is. i have the -- you and i talked about this, that lg smart tv. it's so clear, my show rebroadcasts and i don't watch it. i'll flip it off. i'm like, oh, my gosh, you can see -- it's clear. >> it's amazing in terms of picture quality. people were astrouounastound. they've never made an oled that size with that kind of clarity. people very excited for tvs in

2012. >> interesting. good stuff. you can never be too -- it used to be too rich or too thin. but you can never be too thin or too big or too clear now. that's the message, right, katie? >> right. >> thank you! share the bounty when you come back. we want to see some of that new stuff right here in the studio. katie linendoll. up next, the american classic that was actually created by mistake. mm! we find out how the cheeseburger was born. that looks delish. yum. [ male announcer ] the inspiring story

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check the headlines. two americans are among the missing in a concordia cruise ship disaster along the italian coast. that's according to the state department. 120 americans were reportedly on the ship, but only 118 are accounted for. the owner of the ship, costa cruises, blaming the captain, saying that significant human error on his part led to the ship running aground. the captain is under arrest. he could be charged with manslaughter and abandoning ship. death toll now stands at five. denmark is celebrating the 40-year reign of its popular careen. margarethe ii, and this evening a dinner was held for dignitaries and the royal family. got to see the pictures of this. two fury ambassadors named happy and chubby arrived in france

today. the two giant pandas are a gift from china. they landed at the charles de gaulle airport earlier today. they'll spend the next decade at a zoo in central france as part of the joint conservation and research program. china has sent china pandas abroad as gestures of political goodwill since the 1950s. they're so cute. cheeseburger, cheeseburger, cheeseburger. they're an american classic and now come in all shapes, sizes, and flavor varieties. but who invented them and why? cnn's casey wian shares the story of the 90-year-old favorite. >> i don't think i should, but i could probably eat it every day. >> reporter: not far from the landmark pie n burger, the cheeseburger was born. a cook named lionel sternburger working at his dad's restaurant accidentally burned one side of a hamburger.

>> rather than throw it in the trash, he flipped it over and put a piece of cheese on it to hide his mistake and served it to a customer who was delighted to have it. >> almost 90 years later, successors are thriving. pie n burger serves 250 a day. >> reporter: since the mid-1920s, the cheeseburger has gone through too many modifications to count. one came about a decade later when bob wian, my dad, opened a hamburger stand in nearby glendale called bob's pantry. it's there he invented the first double-decked cheeseburger, which came to be known as the big boy. mcdonald's introduced the big mac in the late '60s and now cheeseburgers are adorned with just about anything a customer can dream up. so pasadena is hosting cheeseburger week, a restaurant competition to crown the best in cheeseburger paradise. >> first you've got to start off with great beef. >> reporter: at noir, the beef is infused with tarragon and placed on a fresh ciabatta bun.

>> it looks an awful lot like thousand island. >> no, sir. we can charge a lot of extra money just by calling it remilad. >> have you done a calorie assessment of this particular cheeseburger? >> we don't care about calories here. you drink enough red wine, i think you'll be fine with calories. >> reporter: we skip the wine, but not the burger. that's amazing. even more extravagant is the beef burger. it has a port wine reduction on a homemade carmelized onion brioche. >> i kind of like to think of it as an artist sees a painting in his head, i got flavors in my head. >> reporter: there's even a mexican restaurant entering a pulled pork burger. >> we roast it all night in the oven. this is what we do to make it different and compete with those great burgers out there.