with the cost of obesity reaching epic proportions, do americans need the government to outlaw unhealthy foods? "your money" starts now. 204,000 jobs created in october, but what kind of job growth could we have seen if washington was actually working? i'm poppy harlow in for christine romans today. this is "your money." once upon a time, there was talk of a big deal. it would reform medicare and social security and tax code all at once. do you remember that? >> a larger agreement. a grand bargain. >> we are happy to do the grand bargain. >> we support a grand bargain. >> the grand bargain. that was then. these days, a goal less grand as the members of the house and

senate try to hammer out a budget agreement trying to replace the sequester. the cuts have enemies on both sides of the aisle. democrats don't like cuts to head start and meals on wheels. republicans don't like the cuts to defense, which military leaders argued hurt the readiness of the armed forces. just ask former secretary robert gates. >> there may be a more stupid way to cut the budget than sequestration. if there is, i have not been able to identify it. these across the board mindless cuts that make no difference between what is important and what's unimportant is a crazy way to try and deal with the budget issue. >> so, can congress find a way to fix it or is washington's dysfunction destined to doom this effort as well? let's bring in two exerts. john avalon and my friend from

cnn money. i appreciate you joining me. i hope it is better this time around. to you, john, sequester was supposed to be the poison pill. what about this time? >> that is right. every time we set out the self-imposed markers designed to scare congress, they have been managed to blow past it. the impulse to charge into the bayonette was a super fail. there are public polls, we have to do something. bottom line, this is not rocket science. this is a budget reconciliation committee. this used to be done. whether patty murray and paul ryan can get it together, that is what the country can focus on. >> there is no real last-minute deadline here. the december 13th date. >> there is one deadline. january 15th. if they fail, we see more sequester cuts in 2014.

>> the congressional budget office. the number saying how many jobs could likely be created in the next year if we did not have sequester. what are they telling us? does it look like republicans and democrats are finding something to replace it with? >> the cbo has basically said it won't be for jobs. if we got rid of sequester for 2014, we could create up to 1 million jobs. the range is 800,000. can democrats and republicans get over themselves and pass something good for the country? yes, they can. they have to pay for it. everyone wants to replace the sequester. democrats don't love the defense sequest sequester, but they don't love the other cuts. add to both sides of the equation and replace it by raising user fees. as opposed to cutting deeply into the budget, try to raise revenue that is not actually taxes. they may change the way pension

funding rules are to raise revenue. stuff that will not feel tangible. >> john, to you, if the sequester keeps going, reduces deficits by more than $1 trillion over a decade. is that a victory of sorts for republican? >> you just stumbled upon the und underlying issue here. senator mitch mcconnell pointed to it. we have ideological victory baked in the cake in the baseline. they don't have the numbers in the senate to put forward the perfect vision. they have to feeind a way to se to their base. this plan is opposed by everybody. because it is painful and massive long-term deficit, it has the constituency reality.

this is where the creativity needs to come and this group needs to grow some cojones. >> guys, thank you both. getting to a deal. we hope they get to one, but we know it won't be easy. no one ever said washington had all of the answers. our christine romans looks outside the beltway for a way to get to yes. >> this is no way to run the world's largest business. >> both sides deserve a spanking for this. >> washington leadership to the rescue. >> i do not like green eggs and ham. >> they're not provided by ferries. >> he probably drank. >> before you give up on change, listen to stalemates for a living. >> you cannot negotiate. >> the american government held hostage. what would a former crisis

negotiator do? >> focus on a common goal. >> you don't have conversations. >> what does america really need to move this marriage forward? >> think of obama as the never before married bachelor who marries a single mother with an angry step child. the problem is these two are for getting about the rest of the children, which are us, the american people. >> makes sense. could the president be doing more? >> he is not good at the small talk and chitchat. how was your day? >> communication is the key. >> that is what saves marriages. >> how do you communicate when things get nasty? >> you don't come up with one single idea. >> that never stopped les gold from making a deal. >> four nail guns, golf clubs. >> they need to get the emotion out of it and understand what did they really want to accomplish? >> get the emotion out and get to that grand bargain. is it that simple? >> i don't think anybody knows what they want.

that is the problem. >> how about a budget? america hasn't had one of those in four years. the high profile deal sports agent lee steinberg specializes in. >> no one negotiation. >> now $17 trillion and counting. just like the pot annie duke. >> it is like moving all your chips in. >> all in. >> playing high stakes poker. >> the debt ceiling has led to the loss of america's credit rating. >> this is the 11th time. >> those threaten not to raise it time and again, could they be bluffing? >> i will not negotiate over the full faith and credit of the united states. >> how does one side know when to back down? >> that comes from reading your

opponents. >> problem solved? >> this is not some damn game. >> politics is tough. >> christine romans, cnn, new york. tweeting the president of the united states. exciting for kids, right? >> who do you think has more followers? katy perry or president obama? >> katy perry. >> katy perry. >> the kids have spoken. are some celebrities misleading their twitter followers or do they just hold the key to making companies profitable? [ male announcer ] when your favorite food starts a fight, fight back fast with tums. heartburn relief that neutralizes acid on contact and goes to work in seconds. ♪ tum, tum tum tum tums! ♪ [ male announcer ] more room in economy plus.

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see who does good work and compare costs. it doesn't usually work that way with health care. but with unitedhealthcare, i get information on quality rated doctors, treatment options and estimates for how much i'll pay. that helps me, and my guys, make better decisions. i don't like guesses with my business, and definitely not with our health. innovations that work for you. that's health in numbers. unitedhealthcare. twitter went public on thursday. if you see one of these rich guys, congratulate them. they are richer now. you, probably not so much. making money off twitter is not for stars and silicon valley, celebrities like katy perry have taken advantage to connect with their legion of fans. >> i love katy perry.

she's my favorite. >> who do you think has more followers? katy perry or president obama? >> katy perry. >> katy perry. >> with everyone questioning whether twitter's popularity can translate into dollars, christine romans are looking into fans reading genuine tweets from celebrities or advertisements. >> reporter: justin bieber gives tips on where to buy flowers. how did kim kardashian's fans know if she is getting paid or if she loves her chapstick? >> it is really important for the audience to understand when someone is endorsing a product and saying positive things about it, whether they have been paid to do that. >> how long has it been since your mom has fixed jell-o pudding? >> reporter: having a famous

spokesperson gets a brand more credibility. now social media has opened a world for advertisers. they can access a star's millions of followers with one tweet. that attention doesn't come cheap. from hundreds of bucks for thousands for one tweet. the federal trade commission requires them to disclose. >> we don't have words to be used, but it is very clear. >> reporter: some are using the disclosure. like halaryduff wished her husband a happy father's day. >> the beauty of the ad is two characters long. >> reporter: with only 140 characters to spare, some say there is no room for an extra hash tag. @christineromans. >> our thanks to christine for that. take a look.

all this food could be off shelves. are trans fats so dangerous to your health. it is time to make them illegal? our dr. sanjay gupta is making a house call. he joins me next. we' ere to talk. od, 'cause i don't have time for machines. some companies just don't appreciate the power of conversation! you know, i like you! i like you too! at discover, we treat you like you'd treat you. get the it card and talk to a real person. afghanistan in 2009. on the u.s.s. saratoga in 1982. [ male announcer ] once it's earned, usaa auto insurance is often handed down from generation to generation because it offers a superior level of protection and because usaa's commitment to serve

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the fight over fat continues. the fda this week took the first step in a possible ban of trans fats. saying it is no longer considered safe. take a look at this spread. cake, microwave popcorn and coffee creamer. these all contain trans fats that drives up bad cholesterol. it is such a mall amount, it is not listed in the nutrition facts. you find it in the ingredients. the cdc says getting rid of trans fats from our diets could save up to 7,000 lives a year and prevent up to 20,000 heart

attacks. a want to bring in zane asher. i want to talk about the cost. if you take them out, if this does get banned -- it will cost a lot. >> absolutely. when you look at trans fats, you are looking for partially hydrog hydrogenated oils. there are costs to food companies in terms of finding a substitute. that substitute might cost more and that might be passed on to consumers. if you remove trans fats and you find a substitute, you have to relabel the product. the total cost is roughly around $8 billion. >> that is what the industry is saying? >> that is what the fda is saying. the other thing to mention is the health cost for society for keeping trans fats in the foods. it can cause non fatal heart attacks. the total costs of that is roughly $700 million a year

according to the fda. a huge amount of money. the other thing i mentioned and interesting, when the fda or government comes out and says something is unsafe, that does represent a huge marketing opportunity for food companies, believe it or not. back in 1990, when the surgeon general said trans fats are unsafe, there is money to be made. no trans fats. there is money to be made in that. if a company can say gluten is unhealthy, we can say we are gluten free. there is money to be made. >> i want to talk about the companies out front of the fda saying this for years. not using trans fats. mcdonald's is a big fast food organization. they stopped frying french fries in trans fat oils. companies may be anticipating this. >> absolutely. there are only 30,000 package products that technically contain trans fats. 12% of our food supply.

companies have been doing this for a long time. the surgeon general report came out in 1999. here in new york city, in 2007, a ban and i actually asked them about this. we've known about this for 23 years, why now? their response was it was only back in 2006 that they made all companies label trans fat on their foods, and so, this is a continuation of that. a lot of research goes into this. >> i appreciate it. great reporting. i want to bring in dr. sanjay gupta to talk about trans fat health concerns. thank you for coming in. >> sure. >> let's talk about the long-term health benefits to being totally trans fat free. how big is this? >> it's pretty big. this is a pretty big step for the fda. heart disease remains the biggest killer of men and women alike in this country.

as much as we've talked about cutting fat out of the diet overall, we haven't seen a huge dent in those numbers. so this idea of targeting now what may be the worst kind of fat, these trans fats, worse than saturated fat, certainly, worse than unsaturated fat, it could make a big difference. you gave the numbers in terms of preventing heart attacks, some 7,000 lives could be saved a year. that's a pretty big impact. but i think there's something else, as well, poppy, and the eye do that we don't pay close enough attention to our foods. so the idea that people would actually go look at the ingredient list, try to pick foods that have lower trans fats, certainly wasn't happening as much as we would like, even though -- even the industry agreed we needed to curb the use. now you don't have to think about it as much. a lot of the foods will be out there, but you'll accrue a lot of the health benefits unwittingly. >> do you think, sanjay, this will result in a ban? is that what this indicates? >> i think right now they'll go through this 60-day period where

people can relay their questions and concerns. yeah, i think, as you said, you know, the fda has been a little late to the table on this. the medical community has known for a long time. the impact of trans fats. but, also, industry. i mean, look, industry's already been doing their part in some ways. if you look back ten years ago, poppy, on average, we ate about 4.3 grams of trans fats a day, and now we're down to a gram a day. that's good news. we've done a lot of this on our own. but even the gram a day, people say, is too much. so i think there's a good chance that it'll -- it will be banned. it may even be replaced a little bit with saturated fats, a lot of the fats we used to cook with, the comfort foods, if you will, from when we were kids, or when i was a kid, i'm a lot older than you, but the idea you get the saturated fats back, but not so much, you know, exacerbates the problem. >> really quickly, what do you look if trans fat is not listed in the nutritional information, they look down at the ingredients, what else is it called? >> it will be listed -- usually,

some sort of hydrogenated oil. >> okay. >> it might say trans fat. you don't want more than 1% of your calories coming from that, a small amount. >> appreciate it, sanjay. thank you very much. for our viewers, don't miss your appointment with the good doctor this afternoon, 4:30 p.m. eastern, and tomorrow at 7:30 a.m. eastern, right here on cnn. coming up, met life reportedly pays 17 million bucks a year to keep its name on the stadium in new jersey, home of the jets and the giants. levi's will pay 11 million a year for the naming rights to this new home of the san francisco 49ers. and one enterprising fantasy football manager took a queue from the pros and sold the rights to his team name. we'll tell you how much he's getting paid, coming up next. [ male announcer ] at northrop grumman, we've always been on the forefront of innovation. when the world called for speed... ♪ ...when the world called for stealth... ♪ ...intelligence... endurance... affordability...

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at uwe know you can't afford wrong turns on the road to your future. that's why we build tools like our career guidance system. it's kind of like gps, you know, for your career. it walks you through different degree possibilities and even lets you explore local job market conditions, helping you map a clear course from the job you want, back to you. go to phoenix.edu and get started today. are still high in acidic content. if your enamel is exposed to acid and you brush it away, you know, then it's gone. i would recommend that they brush with pronamel. they don't need to cut out those foods but you can make some smart choices. almost 24 million americans are managing a fantasy football team this season, that's according to the fantasy sports trade association. but there's only one manager

that we know of who's actually winning money from a sponsorship deal. here's the score. a fantasy football team owner posts an ad on his facebook page looking for a corporate sponsor for his team for $100. the sponsor gets full naming rights, some general management duties, and doubles the sponsorship fee if the team wins the league. endless waters, the company, stepped up. it's owned by a friend of the team owner who told "washington post" the deal was, quote, a bargain, and to turkey, finally, tiger woods hit a golf ball from asia to europe this week. well, kind of. it was part of a promotional stunt on a bridge in istanbul, turkey. tiger played in a golf tournament there. he was reportedly paid $3 million in appearance fees. for more stories that matter to your money, give christine romans 60 seconds on the clock. it's "money time." men aren't pulling their weight at home. data shows women are working more outside the home, but

they're still doing the bulk of cooking and cleaning. in the u.s., both men and women work about 50 hours a week, but if you break it down, men spend most of the time on the job, while women spend it working at home. more bad news for blackberry. they fired the ceo this week and is giving up the search for a buyer. black friday, try thanksgiving thursday. kmart is opening the earliest at 6:00 a.m. on thanksgiving day. and it will stay open for 41 straight hours. macy's, sears, jcpenney, kohl's, toys "r" us, will also open on turkey day. german authorities have recovered 1,600 paintings uncovered by the nazis. it includes masterpieces by picasso and matisse. it was found in an elderly man's munich apartment. you could soon travel like the jettisons. the airmobile is a hybrid vehicle that can drive on normal roads or transform into a two-seater airplane. you can now indulge in chocolate covered potato chips.

lay's hopes to get the attention of millennial women with the new snack. [ buzzer ] on a week in which all of the tech talk was about twitter and its future, late-night host jimmy kimmel used cnn legends past and present to illustrate the warm relationship many fans share 140 characters at a time. >> i saw larry king at dinner. but it might have been just the run of the mill goblin. >> nothing mean, but why does anderson cooper remind me of dinosaurs? [ bleep ] and you can check out jimmy kimmel live on the web, if you want to catch the full version of mean tweets, or if you have something nice to say, you can tweet me at poppyharlowcnn. i'll be back with you at 2:00 p.m. for a brand-new "your money." jobs are coming back, but are there enough for those who have risked their lives fighting for america's freedom. >> these young men and women, mostly young men and women, don't want sympathy, and they sure as heck don't want charity. what they're looking for are

meaningful careers. >> coming up at 2:00 p.m., a frank conversation with starbucks ceo howard schultz and former u.s. defense secretary robert gates about jobs for vets. "cnn newsroom" starts right now. we, the jury, having reviewed the evidence of the testimony in the case find the defendant as to count one, murder, guilty. [ shouts ] >> an early morning guilty verdict for the utah doctor accused of killing his wife. good morning, everybody, i'm christi paul, glad to have you with us. >> i'm victor blackwell. you are in the cnn newsroom. we'll get to the verdict in a moment, but we don't want you to miss history in the making, and that's what we have now at the international space station. >> it's really cool. look at this. the olympic torch is on its first