17 days later, the gun was fired at the president but the bystander grabbed her arm and she missed ford. ford is the only american president to be shot at by a woman. thanks to all of you for being part of my program this week. i'll see you in ex-week. stay tuned for "reliable sources." cbs' "60 minutes" took one minute and 15 seconds to correct its report on benghazi. correspondent admitting she was misled by a key source who claims he was there. >> the most important thing to every person at "60 minutes" is the truth and the truth is we made a mistake. >> for some the apology and retraction were not enough. dan rather who was ousted after his own "60 minutes" firestorm several years ago was quick to point fingers skyward. >> whatever happened and whatever any blame there is to assess, it starts at the

corporate top, the top of the corporation and runs through the top of the news division. >> everyone is playing the blame game when it comes to president obama's health care reform. if you asked the president, he thinks some of it falls on the news media. >> part of this job is things that go right, you guys aren't going to write about. the things that go wrong get prominent attention. that's how it's always been. that's not unique to me as president. and i'm up to the challenge. >> and speaking of blame, when it comes to climate change, most believe humans are responsible. more than 190 nations met in poland to discuss how to address the problem but who gets the blame when a topic this big gets so little attention? and finally, media attention of another sort. >> the great ones always return. when they do, one thing is for sure. their hair will be perfect. >> we haven't seen you in a while, america.

you haven't changed a bit. >> ron burgundy is back in the anchor chair here in washington in a museum. as he knows so well, it's all about ratings. i'm frank sesno and this is "reliable sources." good sunday to you. sometimes the best arbiter of prime time news is late-night tv and last night's media rode kill w was rob ford. he wasn't the only victim of "saturday night live's" drive by. >> i'll go on a show where people will believe anything i say. >> mr. mayor, what show would possibly believe you? >> i have never done crack. >> i believe you. >> i have also never smoked pot. >> i believe you.

>> harsh. it's been three years since "60 minutes" broadcast it's discredited story on the be benghazi attack but this week's apology left more questions. how could a show like "60 minutes" get something so wrong and why has it not been more forthcoming about what actually happened? to discuss that here in washington, terence smith, former cbs reporter. and errol lewis and dylan byers and also lynn sweet. this has to be tough for you to watch. what does cbs need to do? >> they need to rereport the

story and explain what happened. not just say that we're sorry. mistakes were made. that's not good enough. i think you have to go beyond that to preserve the credibility of cronkite. >> one of the things we learned is within the investigation inside cbs, al ortiz is supposed to do the investigation and he's investigating maybe his boss. is that an investigation? >> it has very little power here. for instance, jeff at cbs is executive producer of "60 minutes" and chairman of cbs news which means whatever ortiz finds in this investigation, he has to bring back to his boss, which is jeff. how do you conduct an investigation. the smart move would be to bring in someone from cbs corporate and therefore you can have perspective. >> or someone from the outside if you really want to get serious about it. >> lynn sweet, some people may think this is media naval gazing. when i posted on my facebook page that we would have this

conversation, i asked for questions. an old friend who used to be a cia spokesman said here would be my question. if cbs were doing an investigation of malfeasance, would they accept an answer of we made a mistake. sorry. obviously not. why is this a sufficient response for them? >> i agree. it's not sufficient. you don't need an investigation to know certain things already. the source that they relied on was writing a book for one of the cbs publication companies. they didn't reveal that. i don't think we need an investigation to know that that should have been revealed and/or should have weighed heavily on them when they evaluated him. and the reason why the show is the gold standard is they have the luxury that a lot of reporters don't have which is time and resources and that makes the bigger they are, the

harder they fall and it makes everything they're saying so much more important and they have to say what happened. >> there is and should be -- this is important for people to realize. a higher standard when you are alleging wrongdoing in your journalism. >> that's exactly right. and, you know, lynn's point is very important. it's not just wrongdoing or a mistake. when you have a year and time is not an issue. when you have the reputation of "60 minutes" and resources of cbs news, it's not like you ran short and didn't have enough money for a fact checker. there is something seriously wrong. there's something they need to explain to their shareholders and viewers and public at large if they want to keep that position. on one level, you know, people have the freedom to say i think nbc or abc is now more reliable than cbs news and to a certain extension they may imagine that but that's how this gets resolved. if you don't like it, don't watch us as much. >> the obvious question in this case may not actually have the

obvious answer. lynn raised it. did they vet this fellow, this main source, properly? no. why? was it because he was writing a book for a cbs subsidiary. i don't think so was this supposed to sell books? i doubt it. something went wrong here and they ought to explain it. >> go ahead, dylan. >> one of the things that might have gone here is an institutional problem which is that "60 minutes" exist in a silo at cbs news. >> is that what dan rather meant when he said follow this to a top or is that just sour grapes? >> you can throw someone out there under the bus and in case in 2004 it was dan rather. >> no one is under the bus now. >> the suggestion you put out logan and maybe if you let the water go under the bridge for long enough everything will be fine. there's actually a big problem that goes to the top and part of the problem is that they are in a silo and didn't rely on resources of cbs news. >> one other thing you started this segment showing how

"saturday night live" lampooned real life, this is real life repeating what happened in hbo's newsroom where they had a bad source on an important international story. >> let it be shown that the source they used and story they were telling actually originated here at cnn and a problem that cnn had years ago where there was ultimately outside investigation to look at what went wrong in the interest of explaining to the public and understanding the role and responsibility that journalism plays and transparent it should be. terry, on that point, one thing we haven't heard is who's responsible for what? in bbc, they call them news presenters. these are producer driven stories. shouldn't we know who did research and writing? we don't know. >> particularly if as they said this was the result of a year of reporting, a year of reporting and you don't find that your

principle source is false, is wrong in this case. so who's responsible? they all are. dan rather may have sour grapes. it may or may not be but his point is valid that responsibility goes up to the top. >> we'll take a quick break. when we come back, we'll take up other topics in the news. right now, there's extreme weather out there. cnn is watching that very closely and candy crowley has that. >> there is some potentially dangerous weather that could develop today in the midwest. meteorologist samantha mohr has details. >> yes. we have a particularly dangerous situation developing here across much of the midwest in through the ohio valley today. right now our main area of concern is right here in wisconsin where we're seeing some tornados and funnel clouds forming right now. a report of one that has made it by a trained spotter has seen

the funnel cloud here. we'll take it out wide. this tornado warning will be in effect until 10:30. this storm is rocketing to the northeast at 50 miles per hour. it is really moving at quite a pace here. we'll see large hail associated with it. once again, with this cell a trained spotter has reported a funnel with this particular area of circulation, this particular thunderstorm. and this larger area here. that's the dangerous situation area. you can see we're looking over the chicago area. chicago is included in this watch area. the severe thunderstorm watch area for this particularly dangerous situation until 4:00 this afternoon. this is the area we are most concerned about here. as we take you into the midwest, you can see that this explosion of thunderstorms is happening with all of the moisture heading in ahead of this very cold frontal system so this is the

first time in a long time since 2005, candy, that the storm prediction center has issued a high risk for severe weather development including long track tornadoes where you see this pink color here. we've only had it six times in november in the past 25 years. that's how rare it is to see this type of severe weather outbreak in the month of november. so we'll continue to watch it as things unfold. >> thank you so much, sam. cnn will be following this story throughout the day and bringing you updates as they become available. back now to frank sesno and "reliable sources." >> when we come back, we'll rejoin our panel and we'll look at an apology from the media that took 150 years to make. at humana, understanding what makes you different is what makes us different. we take the time to get to know you and your unique health needs. then we help create a personalized healthcare experience that works for you. and you. and you.

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welcome back to "reliable sources." i'm frank sesno. we were talking about cbs and the apology from cbs before the break. we would be remiss in our jobs as media watchdogs if we didn't acknowledge the gettysburg apology from the patriot news. patriot news editorial in 1863 talking about lincoln's gettysburg address. we pass over the silly remarks of the president, they said, for credit of the nation we're willing that oblivion should be dropped over them and no more

repeated or thought of. then just the other day, the patriot news editorial board said the patriot and union failed to recognize the timeless eloquence of lasting significance. the patriot news regrets the error. >> i tell you, if anything they did not go far enough. frankly the body of it in addition to getting it wrong about the eloquence and significance and whether it would be remembered, they were accusing lincoln of pandering of playing for short-term political gain in everything that he was doing with regard to the conflict with the south. it was an extraordinary blown call. >> i think it's nice to know when you screw up, you have -- there are a lot of people that called for romney and supported the iraq war are happy to know they have 150 years to correct that error. >> they do say that newspapers are the rough draft of history. it's instructive to say what you

think is important today may not be important in the future. >> just on this point, seriously for a second, that's also something about the written word and what happened. you wonder if all of the noise and all of the talk of cable television, is anyone going to hold us to account 150 years from now? >> i totally love what this paper has done. it's wonderful. if every editorial board started correcting its errors, it would take up a lot of space. in their explanation, they said it may have been strong drink. >> you know, it really does take us directly to what president obama said this past week talking about obama care and doing this news conference. he said, you know, the things that go right you guys aren't going to write about. the things that go wrong get prominent news coverage. the next day new york post unmi.

the whole issue of media coverage of obama care making it worse or better piling it on. your take? >> i think that the role of the fourth estate is to challenge the president. i think there's a lot that has gone right with obama care. i think in today's media environment you can find that news. that news is often on the front page of "the new york times." it's also the role of the media to challenge obama where he's made mistakes. the white house will be the first people to admit obama care rollout has been an unmitigated disaster. >> i want to roll in the ed schultz comment that he made the other day. i want you to respond to that. this is right in your face. >> the mainstream media i believe wants obama care to fail. they look for every negative number they can find. they're afraid to do a positive story because they're afraid that somebody might not watch.

the media is just cherry picking the bad facts that are out there, repeating them over and over again and in many cases they are making stuff up. >> i mean, my friend, ed schultz, i think he has a good point. >> the media wants -- >> i mean, look, there are elements. he held up "the new york post" where this is not something -- so there is that. i mean, there is a public service requirement here. we're talking about gettysburg retraction. when social security came out, when medicare came out, when medicaid came out, there's a media responsibility to explain this to readers and to audience and viewers. this is important. it will help people. >> it's not sufficiently happened? >> no. i mean, the fact is there are many people who want obama care to fail. they are mostly on the other

side of the aisle. the media, you can't throw them in the same soup. i think, in fact, in this case, the president has a point, however. headlines like that, disaster, you're labeling obama care before it has a chance. >> lynn, let me lean on you. you have been reporting on obama care the affordable care act, call it what you want. isn't it true that your stories like most of the stories certainly coming from this town are obsessed with the politics of it, criticism of it and what's not working opposed to explaining to people the policy and particulars? >> which we've done. let's look at the whole picture here. that's where i think president obama should have quit while he was ahead at that press conference. this is a story that local papers throughout the country have embraced. come october 1. i bet almost every local outlet did something to try to educate people, go to the website, do this, do that. people, i think publications and reporters, knew of obligations

that you are talking about to help the public no matter your politics. my columns have been reflecting the story. botched run out. >> politics and policy are both things that get covered. if you want policies, there are places to read about it. if you want politics, there are places to read about it. politics of this are disastrous about the obama white house. >> the technology is daisastrou. signup has been disastrous so far. >> if it gets better, the coverage will change. >> and then history will judge it not this first month. >> we'll come back in 150 years and see if there are any apologies to make. it may be the biggest story facing the planet, but where is the urgency and attention span from the media? we'll turn up the temperature on the coverage of climate change with thank to our panel when we come back. [ imitating engine revving ]

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earlier this week, nearly 200 countries from around the

world gathered in warsaw, poland. the raging typhoon that slammed the philippines prompted many to ponder the storm's power. >> it may be the most powerful in recorded history. here's a question. is climate change to blame? >> because some people suggest maybe there's a link to climate change. >> scientists can say whether climate change contributed to this particular typhoon, they believe global warming is making storms stronger. >> plenty of coverage about the typhoon and questions about climate change. what to do about it. how to adapt to a changing world. those often get fleeting generally superficial coverage in mainstream media. what responsibility do journalists have to report on the global climate change? joining me to discuss this in washington, cnn's special correspondent philippe cousteau

and chris jones and also senior fellow for environmental understanding at pace university. and full disclosure, i created and i host planet forward, a nonpartisan web to television project based at the george washington university where i work. planet forward solicits ideas. philippe, first to you. all of these questions when we see the typhoon here. scientists cannot say for sure but. you do this for a living on cnn international. what do you make of climate change that we're seeing in media? >> it's very interesting today that we're still having this discussion and debate in the united states about climate change, is it happening and skeptics have a powerful voice in this country. evidence is overwhelming. 98% of scientists agree the ipc international panel on climate

change just came out with a report talking about the fact that unequivocally human beings are contributing to climate change. it's happening now. yet we're still having this debate primarily in this country about climate change and is it even real? i think that's caused a lot of real problems and long-term lasting negative impacts on the health of our planet. >> andy, the report that philippe just referred to talked about among other things a more rapid climate increase. it talked about potential that food production could shrink through the 21st century while food demand increases. it talked about in other reports, world bank talked about sea level rise of 2.5 feet potentially. is this story -- you spent years at "the new york times." is it getting the urgency and attention that it should because if you believe this story, which i do, it's not. >> well, the background story

has never gotten adequate attention but the problem is that it's a bad fit for media norms. this is something that happened today and nearby. unless it's event like what happened in the philippines when we dive in but the problem there is if we only focus on climate change when there's a hurricane, then you get in trouble. the report -- this report is more uncertain about the role of global warming and driving hurricane patterns and intensity going forward. so it's unfortunate that we have media and public generally where we focus on dramatic extreme weather events but they are kind of like the hardest place to look if you want to explore basics of climate change that are completely undisputed. we're warming the world and humans are a big driver of that process. when you get into details of it hurricanes, there is real

uncertainty and there are other drives of what happened in the philippines that are clear cut. growth, poverty, coastal development without any kind of controls and so you have poor people living in a crowded area. triple population in the city at the crux of this. >> this is part of the big problem which is that there are so many stories and i think one of the issues is that there are related stories and we know by the middle of the century we'll have 9 billion or so people. that's going to require twice as much energy. 70% more food. 40% more water if we stay on the course we're on now. i want to show you both a chart that was produced by research from the university of colorado boulder on media coverage on climate change in this country. you see in 2007 coverage peaked at 450 plus stories for the five newspapers that they charted and it peaked again in 2009 as barack obama came into office

making climate change a big issue and then there are other charts from other parts of the world and while our stories peak here, if they look at australia for example, four times the amount of coverage in the top five newspapers there. >> it's a huge concern. not only is it the amount of coverage but the type of korchl. a lot of play recently talk of a pause in warming trends. the problem is this is complex science. a lot of talk if you look at 1998 forward, the average temperatures have been flattening out and this is been getting a lot of press. 1990 was warmest year on record. that throws off statistics. if you go back two years earlier to 1996 forward and look at trends, again the warming trend is continuing. it's also that the quality of coverage because this is complex science that journalists sometimes opt for the easy answer and not really doing due

diligence and work to make sure the reporting is accurate. >> what would you have any news organization do they're not doing now? >> i would focus on what matters which is energy innovation as we have both targeted in the past. you can't get there from here with our menu. when you look at the social science numbers, what people think and worry about and what people get resistant to, there are a lot of libertarians who are concerned about energy efficiency. they are on my blog all the time. and so if you have an area of enterprise and initiatives where you know you have a lot of commonalty, i would focus there. >> we talk about doing with planet forward stuff where we focus on innovation. some of the answers focuses on the solution and cast the new in the conversation in a little bit different way. >> if i could add one more

element if we have time. >> five seconds. >> okay. vulnerabili vulnerability. there's implicit vulnerability in tornado zones and places like the philippines that can be addressed right now. >> andy rivken, philippe cousteau, thank you very much. coming up, rethinking pg-13. new research suggests those movies you think are okay for preteens might as well be rated r and may be harmful. my customers can shop around-- see who does good work and compare costs. it doesn't usually work that way with health care. but with unitedhealthcare, i get information on quality rated doctors, treatment options and estimates for how much i'll pay. that helps me, and my guys, make better decisions. i don't like guesses with my business, and definitely not with our health. innovations that work for you. that's health in numbers. unitedhealthcare.

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>> that was a scene from "indiana jones" 20 years ago. the outrage over the rating introduced the pg-13 rating. a bridge between r rated materials considered unseatable for children and the label that replaced it. a study found that frequency of gun violence in pg-13 tripled since the year it was

introduced. in 2009, they have contained as much or more gun violence as r rated movies. what caused movie gun violence to shoot up and what should we make of a rating system? i stepped into the real world this weekend with film critic ann hornaday. ann, great to see you. this report about tripling of violence in pg-13 films, are you surprised? not at all. anyone going to the movies in the past few years has noticed an escalation. you see it more migrating from those strictly adult movies to more family fare and it's not just gun violence but even with these comic book movies we have seen last summer, the mayhem and chaos is escalating. >> that's what the motion picture association says. the compute generated violence is not the same and not as

brutal and not counted in the same way. does that make sense to you? >> we have to be more sophisticated viewers. >> more pretend violence i guess. >> i think what people are responding to and i think as a parent and talking to a lot of parents myself and viewers, aggression. whatever the form, whether it's actual gun violence and naturalist or realistic, it's still aggression that has consequences whether we see them or not and that's what i think people are noting a disconnect with. >> when you say we need to be more sophisticated as viewers what do you mean? >> kids especially. the kind of substext is childre and children being exposed to these imageses with video games, online, we're living in a media age. so media literacy is more important than ever. we have to sort of sort through images and talk it through as parents. it's crucial that people watch these movies with their children and talk about it later and then we also have to have problem solving that isn't -- we have to

have courses in nonviolent problem solving. >> this avalon theater has been here for decades. it was here at a time when ronald reagan said in his day of films they never said hell or damn. it's changed so much. pg-13 is about violence. somehow that's okay. sex is not. i don't get that. >> that's the glaring contradiction with some of these ratings. >> who do they serve? viewers, parents, kids or the film industry? >> they serve the film industry. i don't think there's any bones about that. the mpa is the lobbying arm in washington representation of the hollywood studios. in their defense, i think they've done a much better job in recent years of for example, not just -- we don't just have rating but content. they give information to consumers to make informed decisions about what movies they'll go to. then we have a wonderful website

and resources out there so it's incumbent on us as consumers to educate ourselves. >> what about responsibility of washington? does government have a role in this? >> sometimes is goes into congress to lobby which is what their mission is. does washington have a role? you get into first amendment issues. we live in a democracy. we have a first amendment. we also live in a global marketplace. a lot of this violence that we're seeing has its roots in movies meant for a global audience. explosions don't need subtitles. i think -- i always come back to let's educate ourselves. >> as a movie critic that has seen hundreds of thousands of movies, is there a pg-13 that made you cringe and think why would a parent want a kid in a movie like this? >> the one that leaps to mind honestly is "white house down." the mayhem and gun violence in that movie did make me cringe

and as it happens, it turned out that it is pg-13. i heard of different families going to it. it takes you aback. i just think that underscores my point. we can't control every single thing. i mean, sometimes we're going to -- our children are going to end up seeing with their friends and with their friends' families that we might not have sanctioned. it's more important than ever we arm them with critical thinking skills. >> i don't hear you saying that the pg-13 rating should be tightened and restrictions increased. >> i'm always going to air on the side of more information. i think that maybe one thing the study brought up for me was that even though the ratings world has done a better job of sharing content information with viewers, i don't think you can say too much. they might want to fine tune that content information even more by saying gun violence or just being more detailed in terms of the images that people are go to see.

>> and our thanks to ann hornaday. november 22nd, 1963, a day seared into the fabric of america. a new account brings it vividly painful to life inside air force one after john f. kennedy was assassina assassinated. i'll talk to a journalist that pieced it together next. ♪ norfolk southern what's your function? ♪ ♪ hooking up the country helping business run ♪ ♪ build! we're investing big to keep our country in the lead. ♪ load! we keep moving to deliver what you need. and that means growth, lots of cargo going all around the globe.

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in last's month issue of "esquire" magazine, chris jones put together a time line of events from air force one from the day that president kennedy was assassinated. chris jones joins us now from ottawa, canada. thank you so much. i have to say, this was one of the most dramatic pieces of writing material i have ever read and in places i almost teared up as i was reading this. that's how powerful you have put something together here. you build it around the pilot, colonel james swindle, whom you describe as handsome 46-year-old carpenter's son from alabama. why? >> i think writing about the kennedy assassination is a tough

trick. it's been so not overcovered but so covered and so dissected, i was looking for something new. maybe a window into that world that gave it a more human scale again and james is one of those small characters from that day i thought people should get to know. >> you say he sat there on the tarmac with his roast beef sandwich as the president's valet, another character you introduce, and you have this scene and lays out a carefully pressed shirt, polished pair of shoes, a light-weight blue suit for the next stop, austin, a stop that would never take place. >> those moments of realization for me are some of the most dramatic parts of that. everyone who was alive then can remember how they heard and in this instance, it was just another day. they were flying to austin later that afternoon. like you say, george thomas was laying out john f. kennedy's clothes no the trip to the johnson ranch and slowly this

word trickled into that plane and you can imagine that day they had flown into dallas and they had watched their president leave in a limousine and now they're hearing over radios that he's gone. >> he's listening to charlie frequency on the radio surroundeded by $2 million of the highest tech communication gear on the planet. explain what he hears and what starts to happen. >> he can hear the secret service agents so he can hear the motorcade as it winds its way through dallas. what he immediately hears is the secret service agents saying to cover johnson. everyone has code names. all of the secret service agents have code names. johnson's code name was volunteer. he hears cover volunteer. he doesn't know why. he thinks at that moment that john f. kennedy's back had gone out and that the motorcade had to stop

he had no idea at that point the situation. at that point >> you walk us through a lot of things, the zra ma on the plane when they learn the news, the president's valet, george thomas, goes back to the room and hears the president is shot. he puts the clothes away. later on lbj and lady byrd arrive. jackie comes back to the plane. of all the things that you learned about that took place on the plane, what was most striking and disturbing to you? >> i mean, there's a thousand different moments. that's a really good question. i mean, i think the interactions between jackie and johnson and lady byrd were fascinating to me. the fact that both the camps, the kennedy camp and the johnson camp ended up on that plane, because the plane was for the president. depending on your point of view, both kennedy and johnson were

the president at the moment. james swindall, the pilot breaking down as he flew over america. jackie's blood on -- her refusal to clean herself up, to take off the stockings that were still soaked with her husband's blood. >> she kept saying, i want them to see what they have done to jack. >> she understood, there was radio transmissions between the plane and washington that she would be coming off the back of the plane away from the campus. and she made up her mind during that flight that, no, i want people to see what's happening here. i'm 39, i wasn't alive when this happened, and for someone my age, these characters are also mythological in some way, this was my way of making them human again. >> kris jones, you made them human. i was in second grade and you

took me back here and there. it's an amazing piece and i commend you for it and recommend it to anybody who hasn't read it. thank you so much. >> thank, frank, very much. >> thank you. up next, a lighter note, the museum stays classy by paying homage to ron burgundy. so there i was again, explaining my moderate to severe chronic plaque psoriasis to another new stylist. it was a total embarrassment. and not the kind of attention i wanted. so i had a serious talk with my dermatologist about my treatment options.

this time, she prescribed humira-adalimumab. humira helps to clear the surface of my skin by actually working inside my body. in clinical trials, most adults with moderate to severe plaque psoriasis saw 75% skin clearance. and the majority of people were clear or almost clear in just 4 months. humira can lower your ability to fight infections, including tuberculosis. serious, sometimes fatal events, such as infections, lymphoma, or other types of cancer have happened. blood, liver and nervous system problems, serious allergic reactions, and new or worsening heart failure have occurred. before starting humira, your doctor should test you for tb. ask your doctor if you live in or have been to a region where certain fungal infections are common. tell your doctor if you have had tb, hepatitis b, are prone to infections, or have symptoms such as fever, fatigue, cough, or sores. you should not start humira if you have any kind of infection. make the most of every moment. ask your dermatologist about humira, today. clearer skin is possible.

yeah. i heard about progressive's "name your price" tool? i guess you can tell them how much you want to pay and it gives you a range of options to choose from. huh? i'm looking at it right now. oh, yeah? yeah. what's the... guest room situation? the "name your price" tool, making the world a little more progressive.

from the hbo series newsroom to tv stuff is in mission movies and masquerading journalism, ron burgundy and his tv personalities nailed it ten years ago in "anchorman." and they are about to try again in the sequel. they are being immortalized here in washington. peeling back the curtain of local television newsroom in the '70s to show us that reporters are people, too. >> i look good. i mean, really good.

>> reporter: from an anchor to alcohol issues, to emotional meltdowns. >> i'm in a glass case of emotion! >> reporter: the cast of "anchorman" taught us there's more to anchoring a news show than just a mustache. with "anchorman 2" today buy next month, the museum in washington, d.c. and paramount pictures decided to create "anchorman" the exhibit. visitors can pick a story and read from a teleprompter. the museum is hoping this piece of hollywood can help with the desperate finances and deficit spending. it is washington, after all, but carrie kris christopherson says this -- >> we are giving you the humor as part of the "anchorman" exhibit. it is about veronica cornerstone coming into the newsroom, a woman finding her way behind the

anchor desk. that was very few in the 1970s. there were very few women behind the anchor desk. >> it is anchorman not anchor lady, that's a scientific fact! >> women are really coming into their own in the newsroom. >> diversity in the newsroom isn't the only storyline "anchorman" explored. ratings wars between tv stations were legendary and drove coverage decisions. still do. >> they take this issue of battle for the ratings, which is a serious thing, it's true to life to a certain extent, who is the winner in the ratings helps what the advertising rates are and that relates directly to profit margins. but it takes it to a whole new level in the movie, which starts with one punch in a back alley and ends with a trident flying through the air and being killed. >> reporter: it features the back alley scene where luke wilson loses one of his arms cut off by a roving reporter.

news usually doesn't make people laugh, so when it does, why not lead with it. >> for us, at the museum, it is really important to have a really solid mix of story-telling here. we know that so much of the news is very heavy, very dark from the 9/11 exit to the pulitzer prize winner photograph exhibit. these are areas of intense permanent exhibits here. so to be able to have an exhibit that's a little bit lighter gives people a little bit of room to breathe so that they can, you know, really take in very well all of the seriousness that's happening as well. i think that we strive for that kind of mix. >> reporter: take it from someone who has spent a lot of time in front of the camera but never sported a mustache or the flammable suit. some of the sat fire in "anchorman" cuts pretty close to home. the exhibit is open to the public and visitors can try out the channel 4 news desk and their best burgundy one-liners or visit the class case of emotion. or even take home their own sex

panther cologne. >> anything for the ratings. that's it for this edition of "reliable sources." if you missed any of today's program, you can find it on itunes. if you have suggestions or comments, tweet us at cnnreliable and use the #reliable. it's my passion to be with you over the last few months. congratulations to brian steltzer to become a reliable host at cnn. it's an important job to hold up a magnifying glass and mirror to the media. brian will be working with a terrific team here, too. join us next sunday morning at 11:00 a.m. "state of the union" with candy crowley begins right now. competency, credibility and confusion. >> i'm head of this team. >> today an administration shaken. will president obama's signature achievement undermine the rest of his term?