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tv   Around the World  CNN  January 31, 2014 9:00am-10:01am PST

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i think back to when you were 19. >> that's true. >> miley cyrus had some advice for the biebs on "the tonight show," how to party. >> you've got a lot of money. pay people to make sure you don't get in trouble. have it at your house. buy a house and add a club to it. >> how about this? lay low on the weekends. have a good weekend, everyone. thanks for watching. "around the world" starts right now. -- captions by vitac -- www.vitac.com amanda knox says there's no way she'll return to italy without a fight after being convicted of murder again, so can anyone make her go back? also -- >> you know, i'm not a traitor. i've never been a traitor. i've only done one thing, make people happy.
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>> up ahead, the interview with dennis rodman. welcome to "around the world." i'm susan malveaux. >> and i'm michael holmes. >> now, the nationwide debate about pot, it was reignited last week when the president told the new yorker that marijuana poses no greater health risk than alcohol. >> so that's where we begin. >> i stand by my belief based on, i think, scientific evidence, that marijuana for casual users, individual users, is subject to abuse just like alcohol is and should be treated as a public health problem and challenge. but as i said in the interview.
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my concern is when you end up having very heavy criminal penalties for individual users that vn v bebeen applied uneven in some cases with racial disparity, i think that's a problem. over the long term, i believe if we can deal with some of the criminal penalty issues, then we can really tackle what is a problem not just for marijuana, also alcohol, also cigarettes, also harder drugs, and that is try to make sure our kids don't get into these habits in the first place. you know, the incarceration model that we've taken, particularly around marijuana, does not seem to have produced the kinds of results that we've set, but i do offer a cautionary note. i said this in the interview. those who think legalization is a panacea, i think they have to ask themselves some tough
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questions too. because if we start having a situation where big corporations with a lost resources and distribution of marketing arms were suddenly going out there pedaling marijuana, then the levels of abuse that may take place are going to be higher. >> let's talk about areas where you might be able to make some progress. >> yeah. >> i know that a pathway to citizenship in immigration reform is very important to you and it's very important to democrats and others. it's possible that you might be able to get an immigration reform bill on your desk thats that legal status for the millions of undocumented workers in this country but not citizenship. would you veto that? >> i'm not going to -- >> the principle. >> i think the principle that we don't want two classes of people in america is a principle that a lot of people agree with, not just me and not just democrats, but i am encouraged by what
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speaker boehner has said. obviously i was encouraged by the bipartisan bill that passed out of the senate. i genuinely believe that speaker boehner and a number of house republicans, folks like paul ryan, really do want to get a serious immigration reform bill do done. if the speaker proposes something that says right away folks aren't being deported, families aren't being separated, we're able to track top young students to provide the skills or start businesses here and then there's a regular process of citizenship, i'm not sure how wide the divide ends up being. that's why i don't want to prejudge. >> i want to bring in our wolf blitzer live along with carlos lopez who's a correspondent on cnn cnn espanol.
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do you think it's going go by the stage by stage, step by step, this he's actually been talking about before? >> well, if you read carefully what the republican conference came up with yesterday, some of the principles they came up with, there may be some wiggle room there for a compromise solution that will satisfy both sides. not necessarily completely but will get to prove the process closer. what the republicans are proposing is enabling these 11 million or 12 million to apply for legal status in the united states, letting the children grow up here that. i would have that direct pathway to direct citizenship but letting the adults at the same time perhaps not necessarily immediately have that path way to citizenship but they could go to tend of the line and start with documentation process. so it's a little bit more complex, a little bit more difficult, but at least the 11 million or 12 million people in the united states that are now undocumented, they would have
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documentation. they would be able to live here legally, lawfully, and at some points, the kid, the so-called dreamers, they could begin that process toward citizenship. their parents would take longer, maybe a lot longer, but at least there would be some opening down the road. they're not there yet. there are still differences but they're getting closer. i think the house speaker john boehner and the president, they want a deal. >> true. >> carlos, let's bring you in on this now. during the "state of the union" address, the president called on house republicans to move this reform forward this year. what's the feeling in the hispanic community? would they support anything short of a lou that would grant status to undocumented immigrants or so-called dreamers? >> michael, what's interesting, is we have a bill. once we know the details, then we'll have a better idea of what could happen. but if you hear the president's interview, he was very specific about saying they're not going
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to stay with the immigrants but the immigrants themselves. the deportation is one that is very important for latinos, but there was a poll by the pew research center where hispanics prioritize legalization to citizenship. the priority would be to be able to work, be able to travel and i believe it would have a lot of support from the hispanic community. >> wolf, i want to bring you back into the conversation. we heard the president talking with jake about marijuana. he said it's no more dangerous than alcohol, he used to smoke it in the past. at least the emphasis, he's clairing fieing this. he wants to put the emphasis on easing the laws against people who smoke pot and there is a difference in terms of how people are treated, yes? >> yes, it's very different. if you go into the minorities or latinos or african-americans, you find if you're arrested for
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either possession or selling marijuana, you usually get a stiffer sentence than in more affluent urban communities doing the same things and he hates that and he wants to see change. it's not going to be easy. the attorney general of the united states would have to basically accept a dea drug enforcement recommendation that would ease some of the potential. right now it's a category 1 substance like heroin or lsd or crack cocaine or whatever. they could do that, the dea. the attorney general would then have to make a decision. the president suggested in that interview, congress could go ahead and change the controlled substances act which is the control of the land. congress could do it as well. there are various formulas that could be done, but the president clearly is upset, suzanne, the point you're making about the double standard if you will of
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criminal use of marijuana or possession or selling marijuana. >> wolf, thanks so much. >> appreciate it. >> woch britser there. >> and also juan carlos lopez from cnn espanol. thank you. >> also, dennis rodman talking to us. he's not a traitor and he doesn't hate the president either. >> also this, amanda knox said she will fight that new murder conviction, in her words, until the very end. she was found guilty of murder again in italy. but can anyone make her go back there? that's the question. we'll discuss it next. tdd# 1-800-345-2550 searching for trade ideas that spark your curiosity
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. all right. amanda knox says there is no way she's going go back to italy willingly. she, of course, the american woman who was convicted and acquitted and now convicted again of murdering her roommate in italy, meredith kercher. that was six years ago. >> the appeals court retried her without her present, decided yesterday to return a guilty verdict. knox told an interviewer this morning she's still in disbelief. >> i will never go willingly back to the place where i -- i'm going to fight this until the very end, and it's not right and it's not fair, and i'm going do everything i can. granted, i need a lot of help. i can't do this on my own, and i can't help people understand this on my own.
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like there are people who know better than i do the way these systems work, and the way that there was this entirely preventable thing that happened that was systematic, and i really hope that people try to understand that when you have overzealous prosecutors and when you have a biased investigation and coercive investigation like these things happened and i'm not happy. >> wow. sunny hostin is here. sunny, i want to start off with you. you can't hem but be compelled by the emotion that's coming from her. is there anyone who can force her to return to it will i? >> absolutely. the united states can force her,
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and there is this extradition treaty between the united states and italy, and italy would have to request extradition from the state department. and the state department, quite frankly, at that point in time, suzanne, can decline the request and the state department done that previously. if the state department says i'm going to forward this on to federal prosecutors in seattle, then amanda knox would have an opportunity to fight this in u.s. courts. my sense is, i understand really in europe most believe she's guilty. if the united states people are not comfortable with the three bites of the apple the system has had, the unreliability of the dna. i can't imagine given it, the state would approve the extradition. stranger things have happened
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but it seems unrealistic. >> i want to bring you in. you've covered this from the beginning. when it comes to the legal system, it can go on and on and on. this court, in fact, had ruled last time they didn't like the acquittal. what is the -- what was new about this for them? what was the evidence that compelled them to say the acquittal was wrong? >> well, this court has 90 days in which they have to write up their reasoning and deliver their opinion, and only then will we really know why they decided to uphold the conviction for both amanda knox and raffaele sew let sollecito. they can take a look at the knife. all they had was the knife, highly contested. the defense has always argued there's not enough dna attributed to meredith kercher, not enough to decide this is the murder weapon. this court chose to take a look at the knife.
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this court had discounted it. this court had revived it. wh what we're going to see is attention to that knife. they focused the testimony, some of the testimony, the witnesses we heard on the false accusations we heard against her former bar boss. she accused him, if you remember, back in 2007. she accused him of the murder. she said he did it, patrick. he didn't do it. and, you know, he spent two weeks in jail and amanda knox didn't say, oh, i was wrong, it wasn't actually him. i don't know what happened. instead she let him wither away in jail. and another man eventually was arrested. there were a cup of things the appellate court really wanted to hear about. >> sunny, i want to bring you back into this. some would be confused. how does this happen? in the united states you're not going to be charged for the same crime after being found not guilty. there's this protection of double jeopardy. does that exist at all in italy? >> yeah.
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you know, that's a great question because i think legal experts here are sort of divided on this. my position is, listen, double jeopardy, the concept is you can't be retried for the same crime. then there are some analysts who are saying, well, that's not really correct because she was convicted, but then acquitted by an appeal. so we're not really talking about double jeopardy. i disagree. i mean i think that the italian legal system certainly doesn't seem to contemplate double jeopardy the way we do here in the united states which is why we're seeing this bite of the apple, a bite of the apple, a bite of the apple. i don't know that that would ever happen in the united states, but i tlirng is an argument, suzanne, to be made that she was acquitted, she was sent home, and the case -- the evidence remains really the same. and so to have another court retrial her in absentia, she wasn't really there, using the same evidence and coming up with
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a guilty verdict just, i think, flies in the face of our system here in the united states, which is why i just can't imagine that the u.s. would honor an extradition request. >> all right. well, we'll see how it all plays out. it is really quite bizarre. sunny, barbie, thank you for your analyst. >> it's important to remember there are other people involved, raffaele, her ex-boyfriend. he's facing 25 years. he got picked up on the bordera. let's not forget meredith kercher. >> the victim and the victim's family who must be reliving this every single time there's another bite of the apple. >> they worry they'll never find out exactly what happened that night. we're also covering this. this is another cruise ship coming home early. lots of sick, sick passengers. it happened again for the second time this week. nasty stomach bug passed from
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passenger to passenger. i'd hate to be on that ship. >> is it the dreaded norovirus that we've been talking about in the past? we're going to talk to one man who did get sick aboard the "caribbean princess." that's coming up next. open to ambition. open to bold ideas. that's why new york has a new plan -- dozens of tax free zones all across the state. move here, expand here, or start a new business here and pay no taxes for ten years... we're new york. if there's something that creates more jobs, and grows more businesses... we're open to it. start a tax-free business at startup-ny.com. i takbecause you can't beatrning for my frzero heartburn.n. we're open to it. woo hoo! [ male announcer ] prilosec otc is the number one doctor recommended frequent heartburn medicine for 8 straight years. one pill each morning. 24 hours. zero heartburn.
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. well, it has happened again. just hours ago another cruise ship carrying sick passengers finally docked in houston. there was a lot more than sick of them. >> they were believed to be sick from the norovirus. >> yeah. that is likely the same nasty bug that sickened almost 700 people on a royal caribbean cruise ship earlier this week. now, that outbreak set a record for the most sick passengers on a single cruise in the past 20 years. you don't want to be part of that record. >> no, you don't.
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one of the passengers who fell ill, murray, he's live on the phone. just explain to us what happened. you and your wife were on the ship, on vacation, having a great time. >> we were having great time. left sunday, monday, we went to cau cozumel. monday night when we returned to our ream we were given an information packet that said the norovirus was onboard and we should take precautions. >> when did you know you were going to get sick? >> i didn't know. that was monday night. but then tuesday wu the problem. tuesday night was the start of mismanaged information. the captain got online and spoke to everybody and said because of what was expected, we had to turn the ship around tuesday
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night and head right back to port. >> wow. >> i'm sitting on my balcony looking at the port of houston and i can look out for a good ten miles and i see ships going in and out of the houston ship channel. >> what help did you get? i think you were quarantined in your room. what was offered to you? >> that was on wednesday morning. on wednesday morning i did throw up and didn't feel too well and got a little feverish. that was also part of the misinformation. we were told not to go to the infirmary. the princess now says 164 sick people went to the infirmary. did they include the number that they told not go to the in firmry. >> so you're stuck in your room there, murray, and your wife as well. did you get any help? did doctors see you? what actually happened? >> some nice young fellow from
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australia came in and took my blood pressure and temperature and said, oh, you have a fever and since i threw up, i had a gastrointestinal infection. >> and i understand they charged you. they charged you for the doctor's visit. >> and then they charged me $45 to come back. i did protest and it was removed. but that's a good game if you can make people sick and try to charge them. >> that's good that you've got your sense of humor. >> oh, sure. >> how are you doing now? >> the other nice thing -- i'm doing fine. i'm waiting to get off. they won't let me get off until i speak to the cdc, which will be in the next 15 minutes. and then another item that is interesting is that they did refund us for the one day that they cut the trip short. so that was reimbursement. >> would you use it, murray? would you get back on a ship and
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use the coupon? >> i don't think so. >> or are you thinking second thoughts. >> say that again. >> my wife is a lovely woman and she works hard and this is her one-week vacation and it didn't add up to what we want and that's the sad thing. >> yeah. maybe you'll stick to the land. >> all right, murray. thanks so much. murray sharkey. again, if it's the norovirus like we said last time, it spreads like wildfire. >> i never had a -- i don't know. i wouldn't have recommend it. >> oh, boy. now, remember that rant from former nba star dennis rodman right here on cnn? well, back to round two. >> an interview from a new jersey rehab center. we're going to tell you what he told our own chris cuomo next. n isn't always easy. first, i want a way to help minimize my blood sugar spikes. then, a way to support heart health.
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. former a star dennis rodman back in the air this time from a new jersey rehab center. that's where he is battling an alcohol addiction. >> yeah. you may recall earlier this month rodman went into a bit of a rant with our new day anchor chris cuomo over his trip. listen. >> we appreciate that and wish them well. >> i don't give a rat's ass what
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the hell you think. i'm saying, look at these guys. look at them. >> dennis, don't put it on them. don't use them for an excuse for the behavior you're putting on yourself. you're basically saying kenneth bae did something else. we don't know what the charges are. don't use these guys as a shield for you, dennis. >> today dennis talked again to our chris cuomo. this time it was face to face at an undisclosed rehab center in new jersey. >> among other things he admitted he had been drinking before that had been rumor and he invited chris go along with him to north korea to meet kim jong-un. >> i'm here now with dennis rodman. we're in a rehabilitation facility. you wanted to have this interview. you said you had some things you wanted to get off your chest. let's start with the obvious. why are we here? why you here, dennis? >> why am i here? i think it goes back a while, way back.
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i think about the things going back to a year and a half and certain situations, and i figure that this is a great time for me to come here, to reflect and try to put myself at ease -- at peace with a lot of things that have been going on for the last year and a half. i thought this was an appropriate time to be here, to try to, you know, gather my thoughts, gather my views about life, and which direction i want to go. >> how are you working on controlling alcohol? >> well, i wish that people wouldn't say it like that because i've always been a party animal and i've always said to the media and to the world that, you know what? i don't hurt anyone. i never carry a gun. i never had a gun. i never had a knife. i never damaged anyone's -- their future about what they do in life. that's not my job.
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my job is to do one thing, that's been a professional entertainer and the reason i'm on this planet is to entertain people and keep people happy and strong and spirits uplifted. i think i've done a great job at that. but i think for me, the reason why i drink is because i'm bored. >> you drink because you're bored. >> absolutely. i've been saying it for years. i've been saying it since 1993. >> so let's talk some redemption. the last interview we had, wither you drunk in that interview? >> oh, my god, really? >> that's what i've been told. >> i think the fact that when i was in north korea after the game and stuff like that, yes, we had -- absolutely, we had a lot of drinks. you know, we partied after the game. went back to the hotel. we sat there and had some wine and sake and stuff like that, absolutely. >> but during the interview were you of right mind? >> it wasn't about me being of right mind.
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i want people to understand that. it wasn't about that. i think when a certain person asks me a question when they're not supposed to ask me that question at a particular question knowing that at that particular time i wasn't in a state to properly answer that question, i think it was unfair, but, you know -- >> so your auns was the way it was because you thought the way i asked it was unfair. >> i figure if you want a story for this, you could have at least asked me first. i think this that was the proper thing to do. >> you've been to north korea, right? >> no. i wasn't there. i'll go with you. >> you can go with me. i'll give you this opportunity on national tv. i'll take yoifr there and introduce you to him. >> great. >> and i would love for you to come back here and tell the world, tell the world in person to person with him, is he a nice guy when you meet him, when you meet him. not politics. when you meet him, sit down and have dinner with him. i want you to come -- i'm giving you the invitation.
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>> i'll take it. >> that's -- >> i'll take the invitation. >> i will take you over there. >> i'll take the invitation. >> i'll take you over there. >> that's fine. >> you can see with your own eyes. >> yes. >> not politics. if he does over there, i'm sorry. i don't go to the -- >> they're there. >> that's a great. that's a great. i'm sorry. i'm sorry. >> you don't have to apologize for it. you don't have the apologize for it. it's not your fault. i'm just saying you have to understand why when you try to make this man into something he is not, it upsets people, that's it. i take your invitation. let's see how i feel when i meet him. i'll go with you whenever you want. whenever you want. i'd be surprised. i'll tell you this, dennis. as close as you are with him, as tight as you are, i'd be surprised if they let me come with you. you'll have to ask yourself, why? why won't they let him come.
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>> please, people, take this the right way. it's a great week for the super bowl. great weekend and stuff like that. but i wanted to come on and say this. i want people to understand this. i'm not a traitor. i've never been a traitor. i've about never been anything but one thing, to make people happy in the world. that's my whole goal, to make people happy. i've done everything in the world between the time i was born to 52 years old and i'm so happy with the fact that i'm blessed that i'm living. i'm so happy that i've got great people around me. >> people believe in you. >> people believe me and know the fact that i don't mean no harm. >> people think you have a great heart. >> guess what. my intentions are not bad intentions, and i want people to understand that. >> for any offense to the bae family, do you want -- >> i don't even know the bae family. i keep trying to tell you. i have sympathy for the fact that i don't want anyone to go in any country or anywhere in the world to be hostage for something maybe they did or did not do.
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like i say, i'm not in deposit. i document know how that works. but with the bae family, i feel for them. i feel for them deeply. if it was -- like i said -- let me tell you this. i would do anything, literally -- this is dennis rodman talking. if they said we'll take dennis rodman and let kenneth bae go, you know what? i'll do that. straight ahead, e'll do it. take me. that way -- >> now that offer is very generous. >> no, no, no. >> that offer should extend when i go with you to north korea. >> i should do that. >> when i go to north korea don't say take him and let kennett bea go. >> if they do that, i would do that. >> you would change places, 15 years of hard labor. >> like i said, i don't want to get in deft with that. that's for obama to address that to the people of the world. just to clear this up, you know, people think i hate obama. i think he's done a helluva job.
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i give him credit. you can't say certain things off key. like i said, it's my fault. like i said, i like the guy. >> and, chris joins us now from new york. i mean, chris, it's just -- you're glued to the tv listening to this guy. if for some reason it's compelling. you know this guy. what do you make of him? is he just delusional or does he really believe what he's telling you? >> you know, the reason i went to the interview, one, there was a big push to do it, to see what would happen, if he had a clear mind and to discuss the same things because for whatever reason, bizarre though they may be, it is relevant. look, he's struggling. he's struggling that while north korea may be a little remote for americans other than the bae family specifically and other persons who have been persecuted there, addiction is something all too familiar. much of what is coming out of
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dennis rodman is the most relatable stuff people have ever heard from him. well, i have a probably, but i don't. i can control it sometimes. we all have people in our lives. we've heard these things before. he's in trouble. why did i the interview him at rehab. it is unusual. it's not unheard of. i've done documentaries and followed people all the way through. it's unusual that someone in the middle would go but the doctors said denny felt it was important to his healing process to get this sense of guilt off his chest to say sorry for what he wanted to apologize for and to speak his truth about this situation, so that's what brought me there. you know, is he delusional. he's sick. he's got problems. he's struggling. >> and, chris, you and i talked about this before kind of joking about a round 2 here, but we're very good that you guys sat down face to face to kind of follow up on all of this. do you get a sense still whether or not he understands the larger picture, the bigger picture here because he definitely seemed to
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come part meniali compartmentalize that he's a good friend and discussing on stage he's guilty of human rights violations. >> i think it goes under the category of ignorance is bliss. he doesn't know, it's not his business to know, he's basketball guy, he only knows him the way he knows him, and, look, that is just naive to the point of only fooling himself. and we know that, and i think he knows that as well. so why do it? because he's a bad guy? no. >> because he's getting paid? i don't think not enough. i don't think that's the motivation. think he believes that he can go there and help people and expose them to basketball and america and, frankly, to dennis, you know, there is a little bit of a narcissistic complex there and that will be good for them. >> do you think he likes the notoriety on that, chris, that this is oxygen to his ego in a way? >> absolutely, absolutely. >> yeah. amazing.
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really -- i mean i didn't want to watch and i couldn't stop watching, and that say as lot. >> that's a great teamwork there. >> but you know what -- >> it's fascinating. >> chris, we will watch if you enup in north korea. we'll be all over that. >> i will accept the invitation. >> keep that passport current. >> yeah. well, we travel enough, as you know, my friend. the idea of you don't want to go there, you'll be a propaganda tool, you'll be used. nobody's going to use me in any way they don't want to be used, so i would take the opportunity. i would be surprised if it comes back around. i'd welcome it. i'd like to see dennis doing the kind of work there that he says matters and i would like him to be exposed to other things and see if that changes his opinion, but we'll see what happens. that was an interesting second round. it wasn't what suzanne wanted. >> i thought there'd be a fist fight or something. >> it was fascinating, chris. great stuff. good scoop there. >> thanks, chris. good to see you. >> appreciate it. there's a trial over phone hacking in the tabloids.
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big news in britain. now we'll get hollywood heat. >> yeah. a film actress testifying. she's well known after her voice mails go public. we're live in london next. these are good. told ya! i'm feeling better already. [ male announcer ] new alka seltzer fruits chews. enjoy the relief! take this simple test. press your tongue against it, like this. it moves! do you feel it? it can happen with every denture. these movements may irritate your gums. but you don't have to bear with it. you can try fixodent plus gum care. thanks to its formula, your gums become one with your denture. this helps stop movement
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to london now where today actress sienna miller testified in one of britain's most high profile court cases. this is a trial about all the phone hacking. this week it's focusing on a claim that tabloid journalists found out about an affair that sienna miller was having with another movie star by hacking into their private voice mails. >> this is something that has tumbled the highest levels of british politics, teen royal family.
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matthew chance is in london. tell us what you know? >> it involves a number of hollywood stars testifying in the court in the stern of london. that's sienna miller, british actress, appearing by video link in new orleans where she's apparently working or located at this point. she was there to talk about an alleged voice mail that was intercepted allegedly by "news of the world" with reporters, a now defunct tabloid newspaper most associated with the allegations of phone hacking in which she left an intimate message on the voice mail of daniel craig, 007. that time she was the girlfriend of another actor jude law so it's become very complicated and
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salacious. they say his own p.r. put it out there. so it's all very complicated and salacious. but it's focusing attention on these very sometimes illegal methods in which the tabloids in this country made it a news gathering. >> it's been a huge story and a lot of people implicated and hurt by what went on with those tabloid tactics. i'm curious, matthew. you live there. i haven't lived there since the early '90s. those tabloids were famous just for the benefit of the americans for their tackiness and their intrusions into private lives. how has all of this changed how tabloids behave now? >> reporter: you're absolutely right. i mean it's beening are astonishing the way in which the british tabloid press has been so vigorous in chasing down sort of the inty mat secrets of
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people in the public eye, hollywood stars, politicians, whoever else they choose to target. they've used private detectves. as we're seeing now, there are allegations they used phone hacking as well. yes, of course, there was a public consciousness that these are the kinds of methods that were deployed, but to hear it spelled out like this is particularly interesting. hearing the detail of how it took place. >> wow. >> the sleazy tactics indeed. matthew, thanks so much. thanks for sticking around on a rainy night in bailey court in london. after weeks of protests and clagss in kiev's independent square, ukraine's military says the government needs to reagts to restore some stability. it's now calling on the president take immediate mashing to stabilize the situation there. >> meanwhile the parliament has pass add bill to give amnesty to those who have been protesting and been locked up basically but
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only if those still in the square get out. they say that ain't going to happen. they've been out there since november when the president viktor yanukovych signed a trade deal and instead turned back toward russia. this all very much as a stalemate at a moment. secretary of state john boehner says syria has no plans of getting rid of weapons. this is some video from removal of chemicals removed from a ship. reuters has reported that syria has given up less than 5% of their chemical arsenal and will miss the deadline next week to get rid of all toxic agents. the deposit is blaming delays on security obstacles but it is committed to removing this completely. still to come on "around the world," a full roster of not football but commercials lined up for sunday's super bowl.
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out there paying top dollar to get their message out. >> a lot of dollars. some super bowl ad time adds up to 150 grand a second. here's cnn business correspondent christine romans. >> reporter: it could be the most expensive 30 seconds in sports and maybe in all of business. >> it's go time. >> reporter: super bowl ads sold out for weeks. some hitting a record $4.5 million a pop this year for just 30 seconds of v time. but the number of eyeballs, that's what's priceless to advertisetie advertisers. more than 100 million have tuned in. compared to 15 million for last year's world series. >> the super bowl is one of the very few television shows where you still get a lot of reach. you get people from all different walks of life and with all different preferences watching it. >> reporter: but are millions of viewers woer s worth millions o
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dollars for just a few seconds. market research finds recently only one in five super bowl ads motivates people to buy anything but sales aren't the only goal for advertisers. >> it's also kind of a great sort of badge to have. we were in the super bowl last year. that's how big the brand is. self-congratulation as well. >> 43 advertisers bought ads this year ranging from the standard 30-second spot to two minutes. some of the big spenders include anheuser-busch, godaddy, jaguar, dannon, wonderful pistachios and gm after being on a hiatus. also the big ads, teer ads. they help companies build hype and give fans a heads-up on what
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to watch for. much of it social media which brings more buzz and a lot more than a little spot on tv. >> don't you think it's time we all get our own places. >> star players, moneyions of dollars on the line and an audience who likes to play favorites. christine romans, cnn, new york. >> i will be watching. >> you will? i will be. >> for the commercials and the chips and the drinks. >> i'll be watching. i we've got to go. >> thank you for watching. cnn newseum starts right after this. well, did you know that just one sheet of bounce outdoor fresh gives you more freshness than two sheets of the leading national store brand? who knew? so, how do you get your bounce? with more freshness in a single sheet. and i know there are many myths out there about a reverse mortgage, so i want you to know the facts. there are currently no credit score or income requirements to qualify. you can get tax-free money from the equity in your home.
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-- captions by vitac -- www.vitac.com call to find out what a great solution this can be. right now, not going it alone. president obama says he's willing to work on immigration reform. cnn has the interview. also new questions about amanda knox's future. what are the rules of extradition

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