taking his place is jimmy fallon. >> we will talk to a man who helped shape leno's voice on the tonight show. that is coming up in the next hour. be sure to stay with us. we are back at the top of the hour. >> we have "your money" next. behind the scenes of the business of being peyton manning. from high atop super bowl boulevard in times square right now. big game, big business. welcome to a special edition of "your money" from a cold and windy super bowl boulevard in the heart of times square. nothing is stopping the fans. i'm christine romans. think there is nothing left to say about the super bowl? from counterfeiting to controversy and media moguls on the side.

i'll take you behind the business of the super bowl like only cnn and we can. of course, we start with the quarterback and that means the business of being a legend. this jersey, number 18, as we go inside the business of being peyton manning. are we hours away from the last time he will be wearing this to the office? >> football is a family business for peyton manning. business is good. peyton's dad archie and eli played for ole miss. he passed up to play for tennessee. in 1998, manning was selected first in the draft by the colts. he signed a six-year $48 million deal and turned the team around. in 2007, manning finally silenced critics and won his first super bowl ring. even peyton manning is expendable in football. after signing a five-year $90

million in 2011, manning went under the knife for a neck injury. the quarterback who never missed a game went out for the season. and as manning was nearing the $28 million bonus. >> i will leave the colts with nothing but good thoughts and gratitude. >> this is not an unemployment story. manning joined the broncos with a $96 million deal. >> i'm excited to begin the next chapter of my career with the broncos. >> and the broncos got what they paid for. a trip to the super bowl for the first time in 15 years. >> that guy is pretty good if you like 6'5", 230 pound quarterbacks. >> you don't have to be a football fan to get your fill of peyton. ♪ football on your phone >> commercials for directv and oreo and sprint and buick. >> i appeared in over half of

america's television commercials. >> the quarterback brings home $13 million in endorsements a year. add that to the $18 million, number 18 makes on the field, that's $31 million. making manning the eighth highest earning athlete in the country. >> move. get away. >> and manning doesn't keep that wealth to himself. he started the pay-back foundation to help at-risk children. the peyton manning children's hospital in indianapolis and scholarships to tennessee students every year. manning is 37 years old and rumors of retirement grow louder. what a swan song it could be. the mannings hope the business of being peyton is once again, super. >> manning made millions on the field, his opponent tomorrow, russell wilson, brought in one of the lowest salaries for any nfl starting quarterback. don't feel bad.

he still made $526,000. that is a little more than the league minimum. all right. that's what they get paid to throw the ball. we wanted to know how much you would pay for the chance to catch it. that's what philadelphia eagles superstar receiver desean jackson is paid to make those catches. we hit the streets of super bowl boulevard to find out what these fans would pay to catch a pass from peyton in the super bowl. desean, check this out. >> maybe. >> five grand. >> why? >> because it is peyton manning. >> how much would i pay? $2,000. >> i'm not a fan of super bowl. sorry. maybe $1. >> about $100. >> what about you? >> about 10 grand. i want that winning catch. >> i would take a second

mortgage out. >> $2,000 or more. >> i'm not sure about $20? >> you pay a couple thousand. you catch a pass in the super bowl, how much will you make after that? that is where the notoriety comes. that is the best investment in town right now. >> talking my language. business. desean jackson is an nfl superstar, but not played in a super bowl yet. what would you pay to catch that winning pass? >> what would i pay? i don't know. i would pay some pretty good money. maybe some thousands to catch that winning pass. some thousands. >> maybe you would pay all that workout time in the gym. everything in your career to get there. >> i think that is well said enough. we work hard to do what we do. you know, any opportunity i am able to do that, i love it. >> desean, you have been a strong advocate for

anti-bullying. maybe people know this clip of you on "the view." i want you to listen and watch again the surprising reaction of the little boy who was the victim of bullying. >> first and foremost, you are brave. this happens every day and people are not brave enough to stand up and take this on. you know, man, bro, you are doing it. i want to say, i appreciate you. >> i'm telling you, desean, a beautiful moment. it really is something we try to, as parents, you want somebody to stick up for your kid. a new book out, "no bullies in the huddle." why is this cause so important to you? >> three years ago, 2011, go on "the view," sitting there with nathan, i hear in the world a lot of kids getting bullied. you know, myself, i figured me and my cousin and dr. holstein

came together with the book. we go on speaking engagements and middle schools and high schools and keeping kids away from bullying. i want to be the advocate and say it is not positive to do that. anything i can do to have people help. you can go on www.nobulliesinthehuddle.com. we are raising awareness. >> it is not the right thing to do. great to have a voice role model telling kids that. you are starring in a documentary of the making of the nfl star. you have a rap career. can we listen to it? let's listen to the rap. ♪ i got that on my neck and straight for my boy ♪ ♪ i ride around with that ego and that ice receiver got the money ♪ >> are you building a media empire? can you sing me a bit?

>> i'm not a singer. i'm a rapper. the song is featured by snoop dogg and diamonds on my neck and hanging with my boys. it is more coming in to words and off season is more time when i have to rap and hanging out with my friends. i keep my football career first and foremost. it is an interesting thing to do. just rub elbows with the arti artists. >> you know where your bread is buttered. your small business is desean jackson. let me ask you this, you are a west coast guy. what do you think about the cold? >> it is freezing. this is my seventh year in philadelphia. i adjusted to it a little bit. you never get used to the cold. i don't think being from a warm weather climate. >> if there is a bit of rain before or after the game, is that the worst condition?

>> you see that? it is terrible. i would rather play in snow than rain. once the rain starts hitting the ball and it gets slippery and your gloves get slippery. hopefully we don't have to worry about the precipitation being a problem. >> so nice to meet you. best of luck to you. >> make sure your kids read that book. it's good. >> thank you. coming up, i have two tickets to the big game here in my hands. these are super bowl tickets. they are going for big bucks right now. will they be worth anything after sunday? les gold joins me. and coming up, priced out. >> $300. that is pricey. >> the jerseys are real, but you can get knockoffs for a fraction of the cost. who is ultimately paying the price next.

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it's a problem waiting to happen. check your credit score, check your credit report at experian.com. welcome back to a special edition of "your money." we are all about the big game and big business. we are broadcasting from super bowl boulevard in times square. the host committee says $550 million will flow in the metro area from tourism. an estimated 500,000 tourists are flooding the zone behind me. think of all the hotel rooms, flights and tickets and transportation. is that merchandise an investment for the future or keepsake from the big game? there is no better man in the country, nay, the world, to ask

than les gold. he is the star of "hard core pawn." les, so nice to see you. what is truly collectible? what will increase in value? i tell you, there are tchotchis all around here. what is valuable on monday? >> the stuff you see on the streets is not going to really gain interest and get you to make money on the merchandise. what will be valuable? if you can get your hands on a super bowl ring, that will be collectible. anything that was worn during the game, helmets, shoes, shirts, pants, doesn't matter what. that is the stuff that will be valuable and give you interest on your money. >> so i don't know if you can see me, les, i'm holding in my hands two actual super bowl tickets. the most valuable thing you could have is the ticket. you cannot make others. there are only a certain number

of tickets. how valuable is the ticket stub? >> there are. i have one around my neck that i'm showing. we went to the indianapolis game. as you exit the stadium, people are spending $25 -- there are people in the parking lot trying to buy the tickets for $25. a lot of people are selling them. you know what? the shirts, hats, isn't going to increase in value. i'll keep my ticket. it is not about the $25. it is the emotional part of it. when we walk the streets of new york, we talk about emotion. you look at the merchandise in the stadium. people are in the event. it is a happening. everybody gets caught up in the emotion. all of the merchandise is normally sold out before halftime. >> tell me, how valuable are the rings? >> depending on who wore it. there are a few of the super

bowl rings. players' rings can go between $25,000 and $200,000 depending on the player. >> thank you, les. the real price is pricing things out. macy's has a shop here for fans and moddells here. jerseys are going for 300 dollars a pop. you can get knock offs for less. >> along with the game come big bucks. >> no upcs here. no hologram. >> you have nfl stuff? super bowl stuff? >> federal agents getting a leg up on criminals pedals fake jerseys and hats and fake super bowl tickets. this undercover agent is texting a seller. >> he says yes, i have them. >> in jersey city. >> at least 500 pieces. >> are these real?

>> no. >> did you know they were not real? >> just ordered them. >> hundreds and hundreds of fake jerseys and fake super bowl gear for sale in plain sight. >> this should have been lasered on at the end. substandard product. >> how many did you sell? sgr about 100 dollars. >> he bought these for $15 a pop and sold them for up to $70. the real deal will cost you hundreds. why is this worth taxpayer money? why all these agents out here take this guy down? >> taking away jobs from the american public and money is being moved through criminal organizations and funneled back for use of drugs and weapons. >> why are we seeing more criminal enterprises involved in the counterfeit game? >> getting involved in the counterfeit game because of the profits. >> higher profit margin than drugs? >> absolutely. >> sweetening the deal for

criminals, much less if any jail time if they are caught. >> i think having harsher penalties is a disincentive. >> anastatia leads the property for the nfl. >> some of the stitching is coming off. >> this is fake? >> i believe it is fake. >> it is not just jerseys. fake super bowl tickets scam people out of thousands of dollars. >> first line of defense is the hologram. this is pointed in thermochromic ink. if you heat it up, it will disappear. >> online, the fight is even harder with the multibillion dollar market for fakes. >> a fast delivery. anyone selling genuine product is not worried about safe delivery. if it is too good to be true. it is. $28 for a jersey that is typi l

typically $200. >> these are the real deal. you saw the security measures in the piece. look for the hologram on the back. the nfl says the security measures are as full proof as they can get, but not perfect. always buy straight from the nfl or ticketing exchange. if you buy tickets, do not buy them on the street. >> thanks. coming up, thousands of fans in times square. millions more watching the game tomorrow. some will tune in just to see the commercials. is it worth it for advertisers spending millions for seconds of air time?

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prices have been climbing for years. this year, a record. a new some hitting a record $4.5 million a pop this year for just 30 seconds of tv time. but the number of eyeballs, that's what's priceless to advertisers. more than 100 million viewers have tuned in for each of the past four years. compare that to $40 million for the oscars, $28 million for the grammys. about 15 million for last year's world series. >> the super bowl is one of the very few television show where's you still get a lot of reach. you get people from all different walks of life and with all different preferences watching it. >> are millions of viewers worth millions of dollars for just a

few precious seconds? market research furm finds recently only one in five super bowl ads motivates consumers to buy anything. but sales aren't the only goal for advertisers. >> it's also kind of a great sort of badge to have, you know, we were in the super bowl last year. that's how big our brand is. and a lot of advertising is about self congratulation, as well. >> 43 advertisers bought ads this year, ranging from the standard 30-second spot to two minutes. some of the big spenders include, anheuser busch, do go daddy, dannon, wonderful pistachios, and gm. the big trend this year, teaser ads. >> don't you think it would be nice to try something new? >> they help companies build hype. >> surprise. >> and give fans a heads up on what to watch for, much of it

driven through social media which brings more buzz and gives advertisers a lot more than one little spot on tv. >> don't you think it's time that we all get our own places? >> super bowl advertising becoming a game of its own, star players, millions of dollars on the line and and audience who likes to play favorites. believe it or not the super bowl isn't the only money story this week. facebook is crushing it but has the company lost its cool? that's next. okay, listen up! i'm re-workin' the menu. mayo? corn dogs? you are so outta here! aah! [ female announcer ] the complete balanced nutrition of great-tasting ensure. 24 vitamins and minerals, antioxidants, and 9 grams of protein.

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start a tax-free business at startup-ny.com. there's a lot of fruits and drinks that have acids in them that you might not know about. salad dressings, raspberries, strawberries... they all have acid in them, and it's working at your enamel. once the enamel is gone, it's gone. you can't get it back. i would recommend using pronamel as your regular toothpaste. pronamel will help to re-harden the enamel that is softened by the acids in our daily diets. knowing what i know about pronamel, i use that every day twice a day. and i know that i am protected. we've got more on the super bowl in 60 seconds but right now, it's money time. it's taper time, the federal reserve is winding down its historic stimulus from $75 billion in january to $65 billion in february. it was ben bernanke's last move as fed chairman, janet yellen now runs the show.

>> the social networks -- >> facebook is kind of crushing it right now. record sales and profit. that's good for investors. the stock up 40% since the ipo. but is it still fun for users? it's adding users at a slower pace, especially teens. fraud alert. watch out for a mysterious charge of $9.84 on your debit or credit card. you could be a victim in a huge worldwide scam. thieves hope that such a small charge will go unnoticed. google's vision is coming into focus. it's offering prescription lenses to its google glass. trying to make a more fashionable and consumer friendly before releasing it broadly at the end of the year. low cost airline tropical destinations. southwest launches international flights including routes to aruba, jamaica, and the bahamas. it's part of a slow moving merger with airtran. coming up on a brand new "your money" at 2:00 p.m.

eastern, the super bowl promises a financial windfall but does it deliver? new york giants co-owner jonathan tish, new york jets woody johnson and former super bowl champ jerome "the bust" betes the will join us. i had no knowledge of this, of the planning, the execution, or anything about it. >> what did he know and when? that's what many are asking this morning after a new letter challenges the accuracy of some of what governor chris christie said in that two-hour long news conference. the claims and the political implications, that's ahead. and one day away from the big game. i know you're counting down. while so many of you may be consumed with party planning, law enforcement has a laser focus on protection right now. and did