of them athletes, eligible to play by letting them take fake classes. four employees have been fired. and thanks for spending part of your saturday with us. cnn money starts right now. >> october was off to a spooky start. investors fears eased. this is cnn "money." exploding air bag, federal regulators urging car owners to get them replaced and it's not just one automaker's problem. a 15-second video of a holographic baby elephant has the internet losing its mind and later, the 28-year-old who sold his blogging site to yahoo! for a a billion dollars. how he keeps control of his invention and what it's like the work with marissa meier.

october has been a rough month for the major averages, but this week, fear gave way to buying and strong reports led the market to its strongest rally of the year, but now, ebola is in new york city and we're seeing a ripple effect in stocks. that leads our top five. our panel is here. paul and christina. you probably haven't had a correction in the stock market in three years. not a true correction in three years. is this streak going to continue? especially if we do have uncertainties about ebola out there. >> i think there's a decent chance we may avoid a full blown correction. yes, the news of the doctor in new york city really amplifies those fears, but right now, the more important point to make is don't focus so much on the indexes. so many stocks have fallen, more than 10%, some more than 20, so some are in bear markets. i think we have had a correction even if it's not in name only, so i think that is something

important here and a lot of buyers are scooping up these stocks that were probably oversold. >> corrections are a good thing because if you have to get in to lower stock prices, that's how you do that. you still have ebola in new york city, the corporate titans giving money away. 25 million in the case of facebook, 100 million in the case of paul allen, giving to the cause. you have stocks moving these hazmat suits. you have money in the market. >> absolutely t a factor. i didn't think i would be saying that. but now that it's in new york, you have this very big city that's a global entryway and it really hits home for a lot of people, so that could influence, it's the outlier that we haven't really focused on until now. i think new york changes the game, especially because it's the center of wall street. it brings it home. also, on a tech billionaire front, it seems like they are

trying to outdo themselves, one after another. paul allen recently saying he's going to increase his commitment to $100 million. that's a lot of money. especially consider the fact that you have industries like the chocolate industry, that is perhaps the one most exposed to this crisis because that's where they get their supply of cocoa. and they're only contributing about 600,000 to the effort, so this puts pressure on industries of other big billionaires to give more. >> from buying stocks to everything else, apple pay launched this week, but not without a few hick ups. some customers were charge d twice. apple says it only affected a small number of users. the company and bank of america worked to refund the charges. rollouts have glitches, but are we at the dawn of a cashless society here? >> i think we still need to see more big retailers adopt this. i mean, walmart is not on board. best buy is not on board.

that will limit the use of apple pay to a certain extent and even though yes, most of the big banks such as bank of america has adopted apple pay, i think there are a lot of people, particularly in middle america, that don't bank with one of the giants, so are we going to see community banks and credit unions adopt it as well. >> there have been other attempting to do this and it's been trying to change consumer sentiment that has been the hurdle. making people feel like it's safe and they want to use it. i've been asking all week how much money people have in their pocket and everybody does, so we are still this society using credit cards, we have the phone, the credit card in our phone. and also cash in our wallet. >> not sure the credit card companies go because i think they're going to be a big part. >> they're now, they are in the middle now. but the question is going down the line, are they even necessary. >> no questions, very different in just a few years. fresh off of gm's recall nightmare. another development for auto

safety. safety regulators are telli ini millions of car owners, replace them immediately. nearly 8 million cars gm, toyota, honda, bmw. this is urgent. when these air bags inflate, they can send exploding metal fragments into your face and neck. safety investigators know of six incidents. could there be more? >> one is very graphic, the woman in florida and there were stab like wounds in her neck after the bag exploded. authorities say the car crash alone could not have killed her, so it had to have been the debris from the air bag. >> initially investigated as a homicide. >> because the condition of the body. it was so bad. the recalls themselves were focused in areas of persistent high humidity and heat and some congress members have come out and said that's ridiculous.

this should be a nationwide recall because it is so dangerous to be in a car with one of these air bags. you know, the natural regulator shot back saying we don't have enough parts to address the entire nation. let's address the areas where this has hit most acutely and make sure those cars. >> gulf coast, florida, puerto rico. >> big surprise someone in congress wants to hold a hearing in midterm election year, but one of the thingses we need to keep in mind, the automotive companies have been recalling everything for the most, the slightest problem. >> this one matters. >> it's big and thest surprising the automakers are not out front more. >> i think one in five cars on the road is recalled and people have recall fatigue, but in this case, really important to note regulators saying it is urgent that car has to be fixed. investors fed up with amazon. shares falling sharp ly after te company reported a $437 million

quarterly loss. losing money, guess what? that's nothing new for amazon. sales jumped 20%, but it looks like shareholders maybe done waiting for amazon to turn profitable. investors loving microsoft. sales soared 25% on the back of cloud services, x-box. who needs windows? >> despite all the problems they had, the pr nightmare regarding women and asking for raises, he is the right person for the job right now. the cloud guru. every software company including amazon is going the cloud route. >> that is also a problem that you're going head to head with amazon because i have spoken to people in the marketplace who say that it is a race to the bottom with the cloud. >> without question. it's very price competitive. so, yes, revenue from this particular segment was up, but what are the margins like on this business? >> here are some toys that would never make it to a happy meal,

but did make it into toys "r" us. action figures from breaking bad upset a group of moms in florida this week. they started an online petition that got 9,000 signatures and thousands of likes. toys "r" us finally removed them from the store, but not before brian cranston chimed in. so bad, i'm burning my -- is this the power of social media or an overreaction by parents? >> would you buy one for your children? >> i would not buy a walter white figure for either of my sons because one is about to turn 5 and the other is 16 months. they're going not going to watch breaking bad anytime soon, but i think this might be a little bit of an overreaction. we've had this all the time, even before social media. remember when you had moms protesting married with children when that show first came on fox. yes, the toys are a little

insensitive. you could have had a tortuga figure or gus with half his face coming off. >> gross. >> i think social media gives people a voice where maybe this never would have risen to the surface. >> i do remember situations where moms or other parents had issues -- >> with a kind of barbie. >> and aaron paul tweeted about barbie, what's more offensive. >> those things were meant for 15 and higher. >> they might have been in a -- >> doesn't go to toys "r" us, by the way? >> does anyone go to toys "r" us? >> that's a better question. >> coming up, thanks, guys, nice to see you. is this baby elephant worth hundreds of millions of dollars? google thinks so, next.

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imagine an elephant in the palm of your hand. magically, florida based start up says it wants to bring technology to bring magic back into the world and some big companies including google are pulling big bucks of a hat to make it happen. rachel crane takes us inside the optical illusion. >> a 15-second clip of a float ing baby elephant has made the internet lose its mind. a mysterious florida based company is behind the dazzling display and it's a technology they're calling cinematic

reality. it seems to be a mixture between augmented reality and virtual reality on steroids. whatever it is, it's freaking cool and apparently, with a lot of money, the biggest name in virtual reality is ok las vr. now, magic leap says their technology could blow ok u las out of the water. magic leap just had one of the most successful second rounds in history, raising $542 million. the lead investor is none other than google. but everyone is asking, what is it. it uses digitized light to overlay 3-d images. it's not virtual reality which totally submerses the viewer in a totally artificial environment. instead, it's a mixture of artificial and real.

it's similar to augmented reality, but early users claim it's way better. one venture capitalist put it this way, it's so bad ass you can't believe it. lots of questions surround it. the biggest being will this stealth company actually deliver in reality? no baby elephant yet. >> how's this for a start up fantasy. drop out of high school, create a simple, but genius website. sell it to yahoo! for a billion dollars. that's david carp's reality, the 28-year-old wonder kid who created tumblr, next. prilosec otc. the number 1 doctor-recommended frequent heartburn medicine for 9 straight years. one pill each morning. 24 hours. zero heartburn. t-mobile's network has more data capacity than verizon or at&t.

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cool again. that's marissa myers' goal at yahoo!. the company beat sales estimates in the recent quarter, but it's core advertising is is still struggling. she's betting big on flashy acquisitions and most of that was on one company. tumblr. the blogging site founded by david karp in 2007 when he was just 20 years old. he sold it to aryahoo! for 1.1 billion. i sat down with him and he told me how tumblr is evolving. what has changed for tumblr over the past year plus since you've been under the wings? >> it's been changing for the last eight years. the promise was tumblr continues to operate as this independent company with our independent leadership and we get help from yahoo! and all of the places they're able to help us move faster. the big examses of that has been around the ad technology. we're building the technology part of that, the stack that

runs that advertising is is actually some really advanced engineering stuff we were going to have to build from scratch. >> you've got this vibrant community that's growing. 290 million now. this engineering talent, those are all the independent greed yents. how do you make a case that's proptable? >> the creators now have made more than 100 billion posts seem natural to say, all right, advertising guys, we think you can do this as well as any of us. you've got some of the most talented, creative resources in the word. we're now a couple of years into our ad business with hundreds of the biggest brands in the world now spending money on tumblr, now creating extraordinary campaigns on tumblr and doing stuff on tumblr they can't do, they don't have the space to do in those little blue links or banner ads they get everywhere else. the thesis is starting to prove true.

we have more and more of these brands that are starting to do really great. >> have to be creative. >> they are though. that's how you get to be a billion dollar brand. you don't get to be coca-cola without telling great stories, without ads that really move people. >> who do you look to for advice? >> lots of people, but that's the trick. there's one, maybe defining thing about my, how i see myself as a leader. it's just the acknowledgment or the acceptance of the fact that i haven't been through a lot of this stuff before. i've been incredibly fortunate to surround myself with incredible leaders, to work with incredible managers. >> how does that make you feel, to always have david karp? >> i hope they don't actually say that. >> oh, but they do.

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it's two works put together. costume play. for most people, it's generally really fun. could even be some costume you find at a halloween store at a discount price. you definitely have to be a little bit crazy. it's not the most usual thing for people to do. to wake up and say, hey, i want to walk around as my favorite character. that's not normal. my mom is actually a tailor and a seamstress. we couldn't really afford all the nice costumes, so my mom made our costumes for us. i wasn't super happy about it, but then i guess like i got used to it and then now, i'm doing it as a profession. if you're into cos play, generally, they're like, oh, you're into the sexy version of this, which is not a bad thing,

but for me, i generally go the art route. my character is death stroke. he is a bad ass. it's literally all armor. generally, people don't make a lot of money, but for the ones that do travel and take this quite seriously, they can make onwa onwards to six figures. the people that are hiring me yenly are toy companies in japan. i travel three to four weeks out of the month. sometimes, i'm never home. like this month, i just got the see my bed once. i really miss my bed. com comicon has changed a lot. prepare yourself for long lines. make sure that you have water and you have some food in your backpack because you're going to be hungry. the scene was a bit small before when i used to go to comicons, i

used to talk to my favorite artists. now, it's like it's so hard to even get a wave in. every year, it's getting bigger and bigger. it's nothing but love for each other. for me, cosplay is definitely not so much play because i take a lot of pride in my costumes that i make and they generally run up a really big bill for me. costumes cost about $200 onwards to $4,000. i would generally like to say i'm making a ode to the creator of the specific character. if the producer were to walk by one of my costumes, they'd be like, hey, that looks exactly how i designed it. that would be the utmost artistic compliment to me. >> all right, thanks for watching. you have invited us into your home every saturday. we've loved every minute of it.

cnn money is signing off from tv, but we're just getting started online. it's where business gets personal, delivering the money news that matters most to you. here's a peek at some of the amazie ining content we're buil. >> worst case would be the violation of humanity. >> we're going to ask eric sm smidt. what is twerking. >> a new form of dancing. >> that right there, that's a strain of plastic. >> air carbon plastic. >> they can get an accurate representation of how i move. >> i left my job driving motorcycles from argentina to los angeles. >> tech, luxury, media, interviews with titans of corporate america, you'll find

it all, plus, check us out on facebook, twitter and instagram and you can catch me every weekday morning on early start. this isn't good-bye. this is see you later, all day, every day on cnnmoney.com. have a great weekend. -- captions by vitac -- www.vitac.com thank you for joining me. a homecoming -- opens fire in a high school cafeteria. jaylen fryberg reportedly shot two of his own cousins, he also shot two 14-year-old girls, both in the head. police say he was a popular football player. just a week ago, he was elected homecoming prince for his freshman class. days ago, he was smiling and dancing at football practice. what lurked underneath that sunny