not resolve the issue of whether cuba whether stay on the list of state sfon sorried -- the process doesn't even there as congress will have 30 days to weigh in on the decision. hello, again, everyone i'm freed reek can whitfield in the newsroom breaking news it's what everybody has been anticipating now, hillary clinton announcing that she is in the race for the white house, we understand the video will be rolled out momentarily, we have our political reporters all over this story. jeff is outside the campaign or is in washington right there and our own john king so jeff we begin with you, we see a note coming from john pedesta making

it clear that hillary is running for president. we have been waiting for this very special rollout, this video, when will people see that? >> we are told this video is going to be released any moment now and it is going to be an outline of why she is running for president. this is not going to be a reprise of her video from 2008 where she says i'm in to win, this is going to say why she is nighting for voters and she's out there hearing the concerns of voters she will be traveling to iowa on tuesday and then on to new hampshire later in the week. she's going to try and kwings democrats that she is the person to lead the party forward. a lot of people challenging her way on this. first and foremost is succeeding president obama. no once in recent memory has a candidate of the same party succeeded a two term president. but she is going to announce this in a video.

she is going to say why she is fighting why she is winning. this john pedesta going around telling people to look at their e-mail. >> john we're talking about a third term for democrats and that's what jeff is underscoring, how unusual, rare how that is a huge challenge for hillary. so how does she distance herself from this current white house without really insulting her former boss someone who gave her an opportunity to be secretary of state, but at the same time incorporate the obama administration perhaps or her experience under the obama administration to her advantage? >> look fred think of all the nice things president obama has said about hillary clinton, including just in the last 24 hours during his trip in panama she wants to get distance from the president on some issues because she wants to prove she is her own person she wants to sound different, especially on economic areas, she'll talk about eyesing the government in a more aggressive way than

president obama has done. she will say that president obama was unable do do that because the republicans blocked him on these issues. look at the demographics of america, look at the two big obama victories, president obama wins two huge electoral college victories. in a presidential year she needs african-american voters that's the obama coalition, she needs young voters they were part of the obama coalition wrrks she thinks she can do better than president obama, blue collar wlithite voters, so she wants to embrace some of her husband's economics, some of obama's record. she has to establish herself, fred that's where the last campaign went off the tracks number one because president obama had an ideological difference in the primary. the iraq war, democrats don't see that right now, so the great advantage hillary thinks she has, as she announcements today, even she thinks she can raise

most of her money, $2 billion that's just the campaign. she can spend most of that shoring up her strengths, addressing republican weaknesses and running unless a democrat emerges running essentially -- >> at the same time i want to bring in a political kornlt and commentator gloria borger as well. at the same time we know that the obama administration at least the last run, we're talking about nearly a billion dollars, why would it be necessary for someone with this kind of name recognition, this kind of unconvention m rollout, but then she's getting huge attention by way of news organizations, by way of the video she's about to roll out, but the notion that she's about to enter the race. why will she even need $2 billion for the race.

>> at this point she's running against herself and an awful lot of republicans, so she's going to need the money for that. but right now, she's going to be out giving $100 a player fund raidsers she's going to be out with small groups of voters so that she can reintroduce herself to the american people as somebody who cares about them who cares about their problems and not somebody who's been around for three decades, which of course she has. >> and host of reliable sources, brian, understand you have actually seen the video that none of us have seen thugs far, do i have you? >> i'm here i think it is so different from her 2007-2008 video, and we'll be able to watch it here in a moment. but it's exactly what we're hearing and what we have heard in the commentary in the days leading up to this which is i'm hitting the road to earn your vote this is about families not about her. all the themes that were expected but it looks so

different from 2007. we talked about this yesterday, it's made for cell phone viewing u it's made for that social media kind of viewer ship. >> it really is made for the younger electorate in large part who is relying on information via cell phone, twitter, youtube, et cetera. >> it's made for the new media, it's made for the new electorate electorate. hillary clinton has been reintroduced so many different times, reintroduced herself so many times, first lady of america, then firstshe's trying to reintroduce herself again. part of it she's saying i get it i'm not saying it's my turn i'm in it to win it. i'm saying this about you, talk about middle class families who need 134b in washington to fight for them. she's saying i'll be your vehicle, she's not saying i'm

entitled. and that's a key point. but she did run an arrogant almost a smug campaign in 2007 at the beginning, when they realized that obama guy who didn't think was a threat was a real threat. but she also is who she is. she can't reinvent herself, she is who she is. >> we actually just received the video, so let's play it and then let's talk again on the other side of it. >> i'm getting ready for a lot of things. a lot of things. it's spring so we're starting to get the gardens ready and my tomatoes are legendary here in my own neighborhood. >> my daughter is about to start kindergarten next year so we're moving just so she can belong to a better school.

[ speaking spanish ] >> after five years of raising my children i am now going back to work. >> every day we're frying to get more and more ready and more prepared. >> a big boy coming your way. >> right now i'm applying for jobs it's about what the real world will look like after college. >> i'm getting married this summer to someone i really care about. >> i'm going to be in the plan i'm going to be in a class room. >> i'm getting ready to retire soon. >> retirement means reinventing yourself in many ways. >> we have been doing a lot of home renovations. >> but more importantly we just wanted to teach our dog to stop getting in the trash. >> we have high hopes. >> i've started a career recently this is a fifth generation company, which means

a lot to me. this country was founded on hard work and it really feels good to be a part of that. >> i'm getting ready to do something too. i'm running for president. americans have fought their way back from tough economic times, but the deck is still stacked in favor of those at the top. every day americans need a champion and i want to be that champion. so you can do more than just get by you can get ahead and stays ahead. because when families are strong, america is strong. so i'm hitting the road to earn your vote. because it's your-time. and i hope you'll join me on this journey. >> all right, there it is highly anticipated, that is the rollout of the hillary clinton i am officially running for the white house 2016.

it's 2:18. we don't even see hillary clirp until 1:35 in. so you have said she has re reintroduced herself many times, and she's showing a great sky versity and wide virtity of people who say they're thinking about, they're building toward the future. how effective in your view is this to reintroduce her, hillary clinton, somebody that everyone feels like they know, but now they're seeing a different side of her perhaps? is . >> the candidate and campaign almost completely controls your announcement. you get to write the script for someone who was viewed as distant, detached not a very good politician. i'm in it to win it what did she say there? this is about you, not about me. it's very cleverly constructed, it's a very smart political argument i want families to be

able to get ahead, i want to help you fight. you've come back a little bit, the government is not on your side the deck is stacked against you, so it's hillary saying i will fight for you. she says she's going to get out and fight for working families and look at those images you saw the entire obama coal licks, you saw a gay couple holding hands there, you saw a white retiree saying she's getting ready for requirement. those are places she thinks she can run stronger than president obama. so as a political construct, well done. >> and you saw families with babies on the way, so gloria she made it very clear there, i want to earn your vote i want to be with you on the road ahead? >> the last time she announced the presidency she was sitting in a sun filled room talking straight to the camera. it was all about her, sitting on

a couch saying i'm in it to win it. as john was just saying this isn't about her this time. that's what the campaign wants you to hear. this is about the voters this is about listening to the voters this worked for him clinton hen she went on that famous listening tour. i think that's what she's saying in this video, she's saying i'm going to listen to you, i'm going to try and understand your concerns and i am in the the inevitable anything. the inevitable didn't work in her last campaign strategy. she made a point of saying that doesn't matter i've still got to win you're vote because funny thing about the voters fred they actuallilike for you to reach out to them and stay what are you thinking about? what do you care about? they don't like anyone to be anointed and the clinton campaign knows that really well.

>> i know you saw this before we got a chance to see ill. but is this a precursor to other kinds of messages by way of ads, video messages that we might see from this camp? >> if you look at the video in the last few minutes, they have put it on their website. there's a lot of energy you see on the website, the message on the website is new adventure, next chapter. what we hear in the ad there, the main quote is everyday americans need a champion and i want to be that champion. the main take away i have from that video is the youthful part of it. as the campaign begins for to the first time they are going on the offensive and expressing an affirmative message. >> bill clinton is not in this video either, i might add, she is married to a former president of the united states who's got

56% popularity in this country, but he's not running for president, she is. >> right and he is hugely popular even around the world too. but there are two presidents really in hillary clinton's life. and jeff you've got her husband, bill clinton, the former president and you've got president obama, the sitting president who also helped to make her the secretary of state. so she has to in some way use those two men to her advantage, right? >> of course bill clinton, she is going to use him in every way possible but not out front, i'm told let's not going to be out campaigning with her. but he's going to be out fundraising her for, and he's giving her advice he wants to help her along the way. but don't expect him to happy side by side at any of her rallys. the biggest challenge here is president obama, not because he's not popular with half of

the country because he's not, but it's to the line she has to walk saying she's going to continue the things he's been fighting for. a few areas of foreign policy on iran perhaps and other things she will have to answer the same question that he is being asked and answered. that is her challenge to continue in the direction that the democrats want her to go but not arguing that she would be a third term for the president because history will show that that does not happen very often. but this video is exactly what her advisors said she wanted to announce like this she knew that she could not announce the exact same way she did in 2008 by giving sort of a speech on a sofa as she did in fwraigt2008 she's going to listen to voters she's going to a small setting in iowa. >> halfway into this two-minute video, she says i'm getting

ready too i'm running for president. so mark preston is outside the cam campaign headquarters in brooklyn. give us an idea of what hillary clinton's life is like today? when will people see her alive in the flesh after a rollout like this? >> no question we're in the 21st century of campaigning where you do not have to announce on a big rally. you can can announce on social media no surprises, we knew she was going to run for president, but there has been a lot of secrecy around this video. none of the details had leaked out. i spoke to cam pain firms and they were able to give me a little bit of background on how this video was done. it was shot all around this country in new hampshire and iowa. the folks we saw are, quote, unquote real people with real stories. and that's very tantamount with

how she's running her cam pain. now hillary clinton is here in new york she's not here at campaign headquarters her staff managing the phones and doing what they have to to get the campaign up and running. i would expect that most of her phone calls will be going in some of early states to iowa and new hampshire. but the cam pain is off and running and later this week we'll see her in a very important state of iowa a state she needs to do very well in. >> hillary rosen is with us. we're running out of boxes, it's getting very crowded, but it's kind of like the race to the white house, it's a crowded field right now. let me get your take on this rollout very unique and hillary clinton has received a whole lot of attention without having to physically and live in person answer questions right off the

bat. >> yeah which is not anything anyone in the media would particularly celebrate, right? i mean you would be hard pressed to find someone in the media who think this is remote campaigning, which is happening on both sides of the aisle is a good thing, when a can dan gets out there and makes an announce lays out a policy lays out any part of the vision you have to have questions about it. i think it was a smart video, it was very well done. a glaring acknowledgement packed into that message is however, that the economy haslem not improved for everyone for the past six years, that income inequality has widened, and how she'll have to explain if that's the problem she's identified why another democrat in the white house is going to solve that problem, when the democrat currently in the white house did

not. >> hillary roeszen what is your take on this? >> i think the video shows something we already know, do we really know hillary clinton, what are we going to learn about her? that video reminded me of something that's really important which is that hillary clinton really knows this country, she has really has from her time back in arkansas as first lady to all of the work she's done on education with children and families across inn country, and yes for the last couple of years she has focused externally across the country and i think this video is emblematic of a refocusing of hillary's priorities and i think is a great start. >> and chelsey clinton just tweeted, very proud of you, mom. we keep hearing these words, reintroduce hillary clinton and that she would try to portray herself a little bit softer remind people that she is a

grandmother, et cetera but do people really feel they know hillary clinton, she's been in public life for decades, they feel like they know everything about her. what is is enic mattic about her? >> she is a well known person everybody calls her by her first name hillary. there are young voters who have not thought much about her or who weren't arrange in the 1990s, but she's also going to try to run on her own terms, in 2007 and 2008 she ran on a message of strength that she was strong enough to be the kmarveder in chief, that she was the best person for the job, this time she's going to run for on her biography. and she's not going to be afraid of the history that she would be the first woman president. she's not going to explain it all the time. but she's going to lean into

that more. of course she's a grand mother now, so she's going to try to humanize herselves opposed to saying that she's the strongest candidate. she has more experience than she had in 2008, so she thinks she needs to reintroduce herself. so as this is going on republicans think they can make so much hay of all this experience. >> she's married to the bests transactional politician of our generation and i think we always compare bill clinton to hillary clinton. they know eshe's not great at these big speeches they know she's better at one-on-one she has been despite being in the public eye for 30 years. people rmpblt quite sure who she is. there's a little bit of a -- she's a little bit elusive and i think what they're trying to do is take away the veil of

secretary of state and get down to him clinton the woman, hillary clinton is person. and reintroduce her if you will from the ground up. they'll build up to the resume introduce her as a hue man being, a woman, and somebody with a huge a. of experience on a resume. >> but something i can say this video shows which is really a transformation in politics today and i think you and brian talked about it a little bit in terms 09 the tactics, social media and engagement and all of those things that happen. but i think really what has changed is just the lack of faith that a majority of americans have in government really being able to work for them and that i think is just overall the conversation that hillary clinton needs to bring to the table i think will bring to the table u the republicans are spending all of their time doing exactly what will hurt them the most in my view

attacking hillary clinton, talking about the big picture, attacking the president, but what voters really want to know is what are you going to do for me? what matters to me? i think this video out of the box is saying, you know what? we are going to recognize that politics has changed and that's what we really need to hear. >> john king talked about the transformation of politics, what about the transformation of hillary clinton, what kind of transformation are you an tis anticipateing hillary clinton will remind people about in term of her life in the public eye? >> this is not a political endorsement, but if you go back to hillary clinton when i first met her in 1990 and 1991 when she was less worried, less skeptical, less even worried about ken star about the monica lewinsky investigation, as a conversationalist, she's great to have a conversation with,

she's fun to have a drink with. she's actually very funny in a bob dole kind of way. humor approachability serves any politician well she pulled that back the question now is whether she's willing to be more of her old self-if you will while also learning more of the lessons she lempbed in 2008. the video is very well constructed, the advantage the democratic paerts has heading into presidential elections because of republican dysfunction, like issues on immigration, like the republican candidates are going to be fighting about same-sex marriage and if no democrat emerges, hillary clinton is goc to be running thinking about november 2016, we'll see if some democrat emerges, but you didn't see on the table riling now the rising star candidate to take

her out. and because of that, she has such a huge advantage. while the republicans fight it out the next few months she's got a very good team. including in her chairman john pedesta, who's not afade to turn to her or to bill clairnd say no i think you've got this wrong. that was missing a bit last time. she is who she is and she's always been the same person but when they talk about the children's defense fund the legal services corporation, a lot of the things she did in the '80s and '90s. at the same time congress wants to talk to her about her e-mails and -- as jeb bush says he says he wants to do it you usually, she looked in that video like she was joy oust at the moment let's see if it lasts. >> you talk about the and there have been lots of observations that the team in 2008 was too dysfunctional and her new campaign manager has

laid down the law, put out the memo and said we're going to be respectful with one another and there's a feeling that that might make a difference and that might i guess be conveyed to the voting public. >> it's very talented group of people. from top to bottom. some old gray beards with a lot of experience a lot of new young talent but frankly except for presidential elections, the midterms have not been good for the democrats. so some democrats have gotten their you know what handeded to them. that's a valuable lesson in politics. it's not to be underestimated what you learn sometimes from losing. i will say this i don't think anybody here who has experience in in group will disagree with many candidates reflect the campaign you can have the best stave in the world or the worst staff in the world. if you've got a good candidate, you'll do fine if you've government a lousy candidate you won't. >> there are two things that

hillary clinton has to worry about. one are her trust numbers and these are two ---this is an important number when you vote for president, you have to trust someone, the other one is a question we always ask, which is does this candidate care about people like me? and one of the benefits president obama always had when he was running was that people trusted him and that he cared about people like them. and what this video is about, is about people everywhere and showing that hillary clinton cares about people like them. they can't assume she's coming down from mt. olympus to their level. she's got to start out at the ground floor with everybody else. and so those are two numbers that the campaign is very well aware of and they're keeping in mind and i think we see it in this video. >> so how do her opponents combat this message, the scene is huge the anti-hillary

campaign machine, we already saw jeb bush releasing a video of me and he was quick to be anything but complementary to hillary clinton. as john was takes the point, republicans can't jump on the anti-hillary bandwagon, they have to present another message, will this increase the pressure on after different message, a message other than anti-hillary? >> she is the presumptive nominee, right? i think it's completely fair that they address their criticism toward hillary clinton and i think democrats in her circle makes a mistake in trying to portray her as a victim or the media who are right in criticizing very very long history in politics. but republican candidates rand paul ted cruz others absolutely need to present their vugss of the future and i think

that you've heard forward looking campaigns come out of rand paul and ted cruz so far and i believe that tomorrow when marco rub owe is announced, he will lost present a vision of the future. we have had two terms under democrats and republicans are going to need to point out the failures of the democratic policies as they see them. so they're going to have to look back a little bit. but i think you're going to hear very forward looking messages from all of the canning dats because they know that the people the people in that video that hillary produced they want to know what's next they don't want to look back they want to know what policies are going to help the middle class because the last policies weren't that great. >> and hillary, marco rubio set to make his announcement tomorrow certainly it might be a little challenging for him to really come out in front in getting his message ahead of

this big hillary machine now since she's going to be making her way to iowa for those face to face meetings. one of the obstacles for marco rubio. >> i think marco rubio would have some trouble anyway because of what hillary is doing just because the field is getting crowded now. and an announcement by marco rubio may not be as anticipated as the first one was. but his biggest challenge may be how are they going to resolve what with's going to be for the conservative base where are they going to fight? and the gop kind of searching for who's going to be you know the best candidate for their biggest block of voters which are the really hard core conservative voters is probably going to end up helping democrats, helping hillary clinton in the end, because she's going to be doing just the opposite she's going to not focus on a narrow slice of the

my, she's going to be focusing on what's going to be best for america and be much more focused on the general election message that the republicans can't afford to be. and they'll show up in the primary. >> but one thing i will point out there should where a split screen with a conversation between hillary clinton and marco rubio, he's definitely not going to get as much attention as her but he is a candidate of the future for the republican party. in fact i talked to a rand paul advisor, they were honing she could announce the same day that he announced. she is not a can-saw all those faces, everyone else in that video, nolts just her, she's trying to project that for the fooit, but senator rubio is announcing tomorrow evening, i think he'll get plenty of attention at that

moment. >> they might like the attention that they're getting and in fact because of hillary clinton, they may get some more attention, but i think that rand paul and marco rubio are going to have some trouble which is that republicans have been decrying the lack of experience of president obama, he's only been in the senate a couple of years, he shouldn't have run, marco rubio is going to have that same problem, the hypocrisy of those messages are going to be tough. voters are putting more emphasis on experience they actually want some experience because of what we have seen in the stand still in washington over the last couple of years. >> the all important state of iowa people have said they don't want to see a coronation they want to see ---first hand what people are thinking and feeling and now especially after the rollout of this video of hillary clinton, she is in the race for 2016 for the white house, joe, what kind of

reaction are you getting there? >> there's a very much wait and see reaction people are holding their powder they keep their powder dry until they sit down and talk with these candidates and that people are saying is going to be the real test of hillary clinton, how do you run a retail campaign in stateslike iowa and listennew hampshire when you are an international celebrity, you come with an entourage, media, how do you get down and touch people where they live and talk to them. we do expect hillary clinton to come here in the early part of the week. we expect small meetings not unlike her days when she was running for the new york senate. the listening sessions she had that she felt were so effective. we don't expect another larger event for several weeks. she's also expected to go out to new hampshire, another early

voting state, these are places where we know her aides have been for a long time. they say they want to point up things like her wit, her humor and herr ability to connect. so a big question is how do you do that when you're surrounded by so much kmimt. that is sort of the world of him clinton right now. >> and joe, when you talk about these intimate small meetings how big are we talking? three other people? ten other people. >> what people usually expect is small, restaurants where you can have 20 you can have 50 you can have even smaller than that in a room. it's anybody's guess and the question is how much are they going to control this campaign? i'm told bring democratic strategists that we should expect a very tightly controlled campaign a lot of message discipline and attempt to try to avoid some of the infighting the back biting and all of the

things that caused hillary clinton problems in her campaign of 2008. >> let me bring you back into that because you talked about humor, her wit, things that need to be conveyed. that her folks will try to use to their advantage, and in these small settings do you see that they'll be beneficial to her or will it continue on with a message of being too much of a control freak, so much of cooling the message too much of controlling the image. >> every campaign has the right, especially in the early bay days of the rollout to control their message. we criticize that in the media, when she does small tightly controlled events. so if she's going to get a tough question it's going to come from somebody who's relatively sympathetic

sympathetic. the challenge becomes hen the people of iowa, the people of new hampshire, they actually take the process quite seriously. the test of hillary clinton is is she ready to get in the room? she was an accomplished attorney before she became bill clinton's spouse. and do a town hall where not only do you know there are critics in the room but now know your political opponents have much three, four five people in the room to stand up and throw it high and tight. can she handle that? of course she's capable. let's see what happens, let's see what shechgs like as a candidate. she was not a great candidate last time. she's the candidate. they didn't expect the obama charge so it will be really fascinating to see how much she's learned and how they -- forget us we in the media whine a lot about access we should stop whining and go cover the

candidates and see how it plays out and ask our own questions when we can, and don't be afraid to shout them out. but the question is does she take questions from real voters people who are headedred ready to stand up and changes her. that's what makes iowa and new hampshire so special. >> and unpredictability makes a race interesting and fun and sometimes hillary is that spontaneous moment the unplanned stuff that actually could serve a candidate well. >> and as john pointed out earlier, spongetaneous moments serve hillary clinton very well. the point that john is raising about her really meeting the voters is something she has completely given in to. i don't think that she would be running for president if she didn't know that she was going to have to run a retail cam pain. that if she was going to get out

there and really talk to people and do frankly things that secretaries of of state don't do which is get back to hadn't to hand communication and engage engagement engagement. i she's ready, she's committed and she'll be good at it because she is very personable on that one to one basis. >> can i get back to this question about the elusive nature of hillary clinton. because she has been in the public spotlight for decades, and i think people around here understand that younger voters in particular have no idea of who she really is. those of us who covered you know the white house like john and there's a listening -- there's kind of a long history there, and there's kind of a hangover from all of that history. which the e-mail controversy brought out, the question of whether the clintons are paranoid or arrogant or

secretive or all of that stuff. i think what they're trying to do and i think they did with great success in this video is say, we're starting at ground zero we're lifting the veil on hillary clinton, she is as dianne feinstein put it to me she said she is a complete person. and what she meant by that is with all of this experience and everything she's gone through, she is a complete person and that person needs now to be shown to the voters in this country. so her friends are saying she's a lot of fun, she likes to have a cocktail or two. and that is the kind of hillary they want to break through right now before they get and as they get to the campaign message which will be about the middle class of course. >> i want you all to stew over

something because it makes me and makes other people wonder if she has to work harder than other candidates to von convey those things that you don't niecely see out candidate. while you stew that over i want to bring in mark preston. mark? >> reporter: i got to tell you, as we're trying to figure out what her strategy is going forward, it does seem very trangs parent in the way that she's making this k5789 pain about other people about american people again, that's why we sue her only come on to the video got a minute and 35 seconds into it. now her strategy her social media strategy was to put this out on twitter, that was the main place it went out. it then directed everybody to youtube where we saw that video. that video is also going to live on her website. hillary clinton right now is as we speak is here in new york we

expect her to be making phone calls to democrats all across the country, specifically you would think, iowa and new hampshire to talk about the campaign to talk about messaging, she will not be the only one making those calls, senior staff of the campaign will also be doing the same. hillary clinton had come under a lot of criticism by not taking about the campaign and being secretive and today we know that what what that secret is. >> you have been able to monitor the reaction by way of this video rollout and what is being said on social media, so what's happening? >> we should say first of all, a lot of people are going to see this video on tv 100,000 views online. obviously there's millions via cable news that said it's interesting to see all the steps they take.

e-mail blast, we saw governor cuomo come out and endorse the campaign this morning new york city mayor bill de blasio would not go that far in his sunday morning interviews, and rand paul with maybe the most clever response is a picture he's illustrated on twitter, it's a hillary clinton e-mail box her deleting all herr e-mails and then it says votes for rand not for hillary clinton. so you can see the rivals weighing in. >> i hope you guys have stewed over that thought, have you seen any other candidate have to work as hard as deliver thing all these demands, showing the wit, showing the humor, showing the control, show issing the ability to kind of you know let go of the reins from time to time. john i know you have covered so

many campaigns, is the standard different for hillary clinton? >> that means i'm old ux right? >> you're experienced. >> in any campaign i have a question for any candidate, how did they learn, how did they grow? bill clinton will tell you the best thing that ever happened to him was losing in arkansas, when frank white became governor of arkansas it was the best thing that happened to him. it made him think about what he had done wrong and he was a better politician for it. hillary clinton is a very proud person whether you like her or not, whether you think her views are right or wrong, she lost. that hurts. it's unique for her because everybody thinks they know her, none of us know her completely. hillary rosen knows her probably anybody that's stacking up with her right now. i covered her a lot in the 1990s, and then covering the clinton white house. you know what you know. there are parts of her she's

trying to reintroduce, a lot of people right now are saying i'm either for or against her and i'm not going to change my mind. her challenge is to fill it n marco rubio, ted cruz, rand paul they all have to over -- but they're trying to fill in the portrait they're painting a brand-new canvass. she's frying to essentially say, no your canvass of me isn't exactly right. that's a little harder because some especially in our polarized politics a lot of people are cemented they're left or right, she's good orb bad, she's good or evil. so it's a different challenge. but if it's her or anybody else, how do they grow? >> i think in many ways jeb bush might have some of the same problems although not all of the ones that his brother had.

>> yes, because he's part of a dynasty, he's part of a long line of politicians, as john points out with the clintons it's kind of polarizing. but he's going at it in a different way, he's kind of at the fundraiser doing all the money stuff first before he announces, so in a way, he's got to overcome some of the stuff that hillary clinton's got to overcome which is to say, you know what? i come from a long line of politicians, but i am my own person and maybe i disagree with my brother on x, y or z, but i'm proud of my family. and hillary clirp has a different challenge but her name has been around and her name is polarizing in the same way. >> gloria is right about that her bud is also a good opportunity for her, we are going to see that her experience is going to be one of the% attributes she has in this

campaign like her or not like her, most people think she would be a competent commander in chief of the country, but her experience is going to cut both ways but you would much rather have the name id and much rather be at her point in life than someone who is just starting out. i actually asked one of her top advisors this last week how is she cut? are we putting her under an unfair microscope. it's certainly better than the opposite in politics that's just one of the problems she needs to fight through here to the experience she has in some ways is a good thing, in some ways a bad thing. >> the difference between all the other big -- she just tweeted about her plans to go to iowa i'm hitting the trail to earn your vote, using that word

again earn but we won't see a big rally until may, it's such a difference from the candidates we have seen so far and the one we will see tomorrow with marco rubio in florida. >> no one would hate this psycho analysis and projecting of personalities on to her more than hillary clinton. she very much just wants to be taken for who she is and what she projects and i think that what she has come to and this goes to what gloria said about dianne feinstein's comments about her, what she has come to i think, in this stage is this country is going to like what i have to say or it's not going to but it's going to hear what i have to say and i am going to talk to people who need more from their government and need more of the kinds of things that i think we can do if i were

president. so those, you know she is going to run as if i believe she doesn't need to be president. that is kind of a big change i think she's come to a level of security and certainty about who she is and what she wants, she's very much going to go listen to people about what they're looking for and if the fit is right, it will be right. but i don't think you're going to see a kind of desperate hillary clinton. i think you're going to see a truly serious hillary clinton who's frankly kind of a policy won wonk. she really just cares the most about policy not scotch all of these other things and i think we're going to hear more about that as time goes forward when she's connecting individually with voters. >> you know her better than anybody else how go you -- what do you want to see her reveal to people that she hasn't already? >> you know i'll just sigh

whether or not i know her so well i don't know but i think that the thing that she will be revealing, i think you saw it in that video, i think we have seen it a little bit as she was secretary of state, you know the life she has lived is really who shows. and i'll just give one quick anecdote, which is after the 2008 scam pain, it was grueling and we sat there with hillary as she was frying to decide what role she could play as he entered the general election and moved forward. there was very much a sense of her that we have got to do approximate whatever we have to do to get these policies in the white house, and so of course we're going to do everything we can to

help president obama. that's why she became secretary of state and that's why she's running for president again, because she cares about those people in that video. and there's one thing that people need to understand about her is that she is extremely substantive thee ooh she's not about the pomp and circumstance. she could be a rich lady flying around in private jets whether she were president or not. what she wants to be is somebody of service. i think if that comes through, she'll be successful. >> so she's been in the public eye, public office, whether it be in arkansas or the white house, for over 25 years, so gloria and brian, to you, as we talk about this roll-out and appealing to a younger electorate the use of social media, and the question has come up over and over again with hillary clinton hb unlike it has with other candidates the whole age thing. is this an answer perhaps, to the whole age thing, not being able to connect or reach out to

the younger generation that she has chosen this way to roll out her campaign to make the official announcement changing her twitter page to now presidential candidate. >> she has smart people working with her. everybody understands how to communicate, and you think hillary clinton understands how to use social media as well. you know she hasn't been living under a rock for the last 30 years, so i think she gets that. if you look back to the last campaign hillary clinton ran only on her experience, right? and didn't run onunderer at all. i think what you're going to see this time is hillary clinton who will yes, run on her experience and the substantive nature of herself, but i think she's also going to run as somebody who is unafraid to say yes i can understand your problems and i care about you. maybe gender does play into that. i think that will be part of

hillary clinton's pitch to the american public. because, as paul begala says last time around they forgot to mention she was a woman. this time around they're not going to forget to mention that but it will be implicit in everything that hillary clinton does. sitting around the kitchen table, trying to figure out how people pay their bills, et cetera et cetera. those are images that women understand in particular because if you look at polls, you know women are the ones who say they pay more attention to their family's finances taking care of their parents, taking care of their children dealing with child care all the rest. and that's going to be part of what she's going to emphasize. >> so it sounds like you don't think the baking cookies and making tea, the comments that have haunted her along the way, those will not haunt her? >> of course they'll come up. everything is going to come up. we have already seen that already.

everything will come up from the clinton years, but again it's a different demographic voting and, you know you have to sort of gauge how important that is and we don't -- we just don't know the answer to that yet. >> brian, to your point fredricka, yes, it does reach young people but at this point pretty much every generation is either on facebook or twitter or knows how it works, so i do think it's intended to reach all americans. there was interesting sent misfrom staffers you don't we don't have the full staffing you would expect. >> maybe it's leaner is meaner. >> this is the safest way in the world to launch a campaign to not have a rally, tomorrow marco rubio will speak at 6:00 p.m. to abc, to fox cnn, the "today" show he'll be everywhere. this will be the lowest key possible launch it seems like.

can i tell you the most liked adopt of all on facebook so far -- clinton/warren 2016. just a reminder about the other possible candidates and some of her supporters already thinking about a vice presidential pick. >> wow. >> all-female ticket? >> let's see. >> why not? >> anything can happen. how do you see the attention she's getting, the way she rolled out the campaign how does that impact the next few roll-outs, whether it's republicans or democrats who are in the in the race? >> democrats are certainly glad she's in the race. one of the reasons she is a lot of republicans are trying to make names for themselves by criticizing her. it gets to a point she needed to go on offense. there was some discussion early on if she should start her campaign in the summer or start it now.

frankly it takes a long time to get things going here. one of the reasons she's in now is because there was in hankering from democrats, especially those activists in iowa and new hampshire, south carolina they wanted some attention from her, but once she's in she's going to do over the next few weeks, over the next six weeks, small events in all these early states and she's going to be on a listening tour of course, so all the other republicans will be announcing but it's a good reminder that there's still a democratic primary. somebodiless on the stage with her. if it's martin o'malley, or jim webb. they aren't in yet, but almost in. she knows she'll have a competition here. one thing i think you have to believe her advisers and her when they say she will not underestimate anyone this time. that's exactly what happened. eight years ago right now she was flying high in the race

barack obama -- we lined to think in hindsight he was always a great campaigner. that's not true. he had a pretty tough early part of '07, so she will not take anyone for granted, i do not believe in this campaign. she's going to fight hard in these early states. iowa and new hampshire are key general election states so extra incentive to spend more time there. >> fantastic. thank you for all of us. for those who have boxes, john king gloria borger jeff zelleny, hillary, and we'll have much more in "newsroom" right after this. big day? ah, the usual. moved some new cars. hauled a bunch of steel. kept the supermarket shelves stocked. made sure everyone got their latest gadgets. what's up for the next shift? ah, nothing much. just keeping the lights on. (laugh) nice.

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oh, credit karma! yeah it's actually free. look, you don't have to put in your credit card information. whew! credit karma. really. free. hello again, everyone. thanks for joining mess. i'm fredricka whitfield. we're following breaking news -- hillary clinton has now made it official. she is indeed in the race for

the president in 2016. the change of her twitter page with me now gloria borger john king host of "reliable sources" brian stelter, as well as jeff zeleny. jeff let's begin with you. the way in which hillary clinton presented this announcement and that she really is not the star initially, but she makes a number of other people the star first. >> that's right. good afternoon, frederickrickafredricka, we have been expecting this so long that hillary clinton -- how she did it as you said is a bit unusual. she's trying to drive the point home this is not about her. this is about listening to the concerns of voters. this