smarter about that now than when i first came to k-town in the middle of the night to discover a strange and fabulous and delicious slice of america i had never known was there, but i'm trying to figure it out. ♪ ♪

♪ ♪ ♪ ♪ i took a ride in this beautiful world ♪ ♪ felt the cool rain on my shoulder ♪ ♪ found something good in this beautiful world ♪ ♪ i felt the rain getting colder ♪ ♪ shah la, la, la

♪ shah la, la, la ♪ ♪ i dream of me wrong me tong me don ♪ nearly a year on the road, all those miles and all those airports, infinite variety of awful plumbing. it was time for something low impact. so off to jamaica. ♪

this is the first time i've ever driven a car on the wrong side of the road. i mean, knowingly. how hard can it be? oh, i get to pass on the right too. whoo! thankfully we have a roll bar. but this time a different angle, you probably know of jamaica has a vacation paradise, it's worth mentioning, this is a divided country and has been in one form or another since the days of slavery. there's a small minority who control almost everything and then there's a poorer, darker-skinned majority, less connected, left out. jamaican cuisine, a lot of it still reflects this conflicted history. red fruit, salt fish, this was slave food, cheap, long lasting, filling. introduced, basically, as feed. ♪

day one, first order of business, get my -- some jerk chicken. ♪ can you blame me? no, i think not. ♪ oh, that's good. yeah, yeah, i know this routine, believe me. it's brown, it's murky, and it burns, mommy, it burns. and there are still all these years later, two jamaicas. there's the jamaica that most jamaicans live in, cook in, struggle to survive in.

the real jamaican. then there's the jamaica which you're probably more familiar with. ♪ but tourists have been coming to jamaica for a long time. when this part of the island, particularly port antonio threatened to become an international jet set location. local legend has it that erol flynn was shipwrecked on his yacht here in 1947 and promptly fell in love with the place. before flynn, it had been an empire of bananas. a huge industry that later became united fruit. bananas went out, tourists came in. the banana business eventually

went elsewhere and when tourism shifted to the other side of the island with the construction of an airport at montego bay, that was pretty much it. the northeast coast was largely forgotten. ♪ it has the feel, still, of a forgotten paradise. there are those who believe that the area can come back, that it must come back. that the future is in hotels and resorts and restaurants for wealthy visitors as it once was. ♪ take this place, for instance, the trident hotel, luxurious, expensive, luxurious. best of all, i'm the only guest.

oh, did i mention it comes with a castle? what kind of person would own a building like that? who? why? then, this man arrived and kind of answered that question. all of this belongs to michael lee chen, local boy turned billionaire, one of the richest men in the world, and my host. he's invited me for dinner. >> we'll try some rum before we go crabbing, right? right, yeah, that sounds like a plan. but first, we need crabs for that dinner, i'm told. caught in the traditional style. a drink is in order. >> cheers man. >> crab in. >> crab in.

♪ >> a lot of crab holes. this time of year the port antonio is crawling with crabs, i'm told. it will be really easy, just scoop them up and it's back to the pool. >> i'm looking, a lunge at them. it's hot. >> i think it's that rum. >> it's sweltering freaking hot, and dark. >> did you find something? >> yeah, yeah. >> awesome, man. >> but it doesn't seem to bother the hotel chefs who risk dismemberment for a tasty dinner. >> we want him alive. we have questions to ask him. where are your friends? >> yeah. >> one crab down, 49 left to go. >> we've got to get some more tonight. >> i'm frankly anxious to get this over with, so when the opportunity arises to stick my paw down into a hole where there's probably a pissed off

crab looking to clamp down on my pinky with its pincers, i could care less. nothing. nope, nobody home. >> oh. [ expletive ]. >> are those fire ants? wonderful, please attack my nut sack. anything to get this over with quicker. >> he's running. hey man. >> i don't to want kill the little guy. >> that's it right there. right then left. right then left. whoa. >> expert. >> nice one. >> next. >> what seems like several sweltering hours later, it's mission accomplished and it's back to home base and time to get ready for dinner at the castle followed by a party i'm told. >> do you recognize these? >> i put this guy in a bag. i'm joined by billionaire michael, his partner john baker, music producer and hotelier,

john's wife, luke flynn, and his wife sky. you grew up in this -- >> yes. >> in this area, what was port antonio like in the '50s? >> port antonio was -- it was vibrant, banana, lots of wealthy tourists. so port antonio was a happening place. ♪ ♪ >> you're a man with a diverse financial interest. >> uh-huh.

>> banks, communications. as a veteran of 30 years in the hospitality business, why? why would you do such a hard and probably unprofitable thing? i mean, usually unprofitable? >> you're being very kind. >> it's really -- business. well, i thought you were smart and you're brilliant but your behavior shows that you are dumb. >> no, no, i know the answer. are you a romantic? >> great things will happen when you romanticize, you dream, you aspire. you see a vision and you settled to achieve that vision. trident is here to capitalize people to conquer and discover. wow, wow, and wow again. >> where does he cross over

where all of the things you love about this area, where all of the villas are spanking new and people are building 400-room hotels. is there a threshold where things start to not be the things that you loved about the place in the first place and how do you guard against that? >> you know, tony, port antonio is a long way from getting there. it has not progressed out of the '50s. it has had very little tourism in recent years. >> why isn't there lots of -- everybody loves ray gay. everybody loves bob marley. everybody loves spicy, delicious, jamaican food. what's the problem? >> because you don't get off a plane and go a hundred yards to an all-inclusive. there's no real lift. you have to get here. >> it's that simple? >> it's as simple as a lift and simple as we're surrounded by

the blue mountains and it's an effort to get here. so it filters out certain form of travelers. so we have to make it a little bit easier to -- >> you get beat out by a lot of lame islands. >> exactly. even in jamaica, lamer areas for me, i say, if someone says i've been to jamaica and they haven't been to port antonio, i'm like, well, really, you didn't get a real feel of jamaica. >> you can't go many places in the world and find natural beauty, people who are genuinely warm, where there's a strong culture of food, a strong culture in terms of music and at the same time, be able to be a part of a community and you can be a visitor without being a part of a tourist industry. ♪ ♪

♪ ♪

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hello. during world war ii, british naval intelligence officer ian fleming came to jamaica on a secret mission to investigate possible u-boat activity. like the legendary character he would later create, he was a spy. the mission came to nothing, but fleming fell immediately in love with the island and vowed to return. which he did. buying this place, golden eye. at the time considered very spartan, a cottage, single room really, few smaller rooms in the back, but an incredible view. he spent much of the rest of his life here writing a book each year at this desk. you know those books. ♪ today, fleming's cottage has been enlarged and made more luxurious as a hotel, but the original house still stands

along with some improvements. grotto, eh. what did every young american boy want? what did every male want born in 1956? they wanted a grotto. it sounded good to me at 12, as i got older, who was in the grotto before me becomes a concern. luke, like, did ron jeremy just leave the grotto? am i the first one? someone changed the water? these were concerns later in the life. this was it, i wanted a grotto. i still kind of do. ♪ thank you so much. this is totally better than the playboy mansion. you know that the playboy mansion totally smells like old man ear stink.

the current owner of golden eye is another unusual man, chris blackwell, legendary music producer turned hotelier. over the years, blackwell expanded the property into a resort, gates reaching right up to the fishing beach. blackwell has big plans for the area. ♪ the next day i live golden eye's luxurious embrace, headed into town for something, well i just had to have a long time favorite. what do we have here? oh, ox tail. >> yeah man. >> goat. >> sweet. >> i don't care whether it's the bronx or kingston or wherever i can get it, ox tail, and of course rice and pigeon peas.

got to have that. god, i love the food in this country. >> it's the best. >> it's such a mix. african. a lot of -- people totally miss out. goat. east indy is what they used to call it. >> that's true. >> chef chris's cook shop became something of a local institution, a thriving business in a town that's seen better days. how long you been open here? >> i've been open, in this little shop, for 13 years. >> 13 years. >> yeah, man. >> the town changed in that time or stayed the same? >> right now, our economy is not good right now. >> why not? it's one of the most beautiful areas in the world. >> for real. we have a beautiful waterfront. >> beautiful weather. >> what more could a guy ask for? >> what do you think went wrong? i mean, why would people stop coming? >> i guess the guys in the top

seat messed it up, they're trying to correct it now, you know? >> it's expanding fast. >> yeah. it is. it is. >> you're going to be building all the way -- >> all the way down there. >> all the way around. >> so that's thousands of tourists. >> thousands. to be honest, i'm waiting for the moment. i don't want to think. ♪ we really need that, this town was dying fast, real fast. chris blackwell came back and he's booming the town. that's a good step in the right direction. >> oh, thank you. oh yeah, see now, now i'm happy. that is just beautiful. nice place to grow up? >> it is. >> what is it like being a kid? >> my childhood days, i used to spend it on the beach. >> that's good. who gets to do that? >> well, i guess only me and my friends. >> do you ever take it for granted, like do you get --

>> we do. >> you do? >> we do, we do. see, the thing about it, when we really need it, that's the time we can't have it. a lot of our waterfronts have been gone. we have very little right now. you know, it's okay. we have james bond beach like ten minutes walk from the house. we're one of the lucky ones. ♪ i could get used to this. now you can, with the luxuriously transformed

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♪ it's inevitable of course that next door to golden eye, there would be a james bond beach. >> all of the bond movies were conceptualized and written here. ♪ >> when blackwell heard i wanted to visit the local fishermen, he hit me up with his good friend carl for good company. i'm here to hit a local rum bar where one can indulge in a fishermen's breakfast, rum. so we drinking rum here, beer, rum and beer? >> all i know is hard core. >> but you're recommending just like beer and rum together? >> better now.

>> all right. >> right. then one part of rum. >> yep. >> and four parts of beer. no water. no ice. try that. steel bottom. meaning -- >> good. >> and you could take it to your dimension. >> so who fishes here? you fish? >> yeah. >> what are you fishing for? >> multiple fishing. >> yeah. >> snapper, your parrot. >> business better or worse? okay, worse. >> fishing is a problem. >> this is a fishing village for now, at least. all throughout the caribbean, fish stocks are in decline and making a living from the sea is getting harder and harder. >> so right here, it's actually the fishing area. we're trying to revive the fish stock around the island. >> so if this becomes a protected sanctuary, what are

you doing for a living? >> we'll have to go further out to sea. >> that means more gas. >> more gas, and less fish. so it's a strain, right. >> is there a future for the traditional fishing industry in jamaica or do you think like every place else in the caribbean, is it going to end up an entirely tourist economy? >> it's going to belong to the tourist. this place, i can tell you something, i live up the road, love the spot. blackwell, i cannot fish in there. >> here's what i'm kind of getting here, rich people want to live what they see as a simple life, in their minds, they want to live the life of a jamaican fisherman. they want to live the life of somebody that doesn't have a lot of money. but the people who actually do that now are giving up their living and essentially given the tourist sector? there's weird irony at work here. who gets to live in paradise?

>> nobody. because guess what -- >> you have a point, there's a lot of things going on here, right? i read a piece of paper a couple months ago that's going on down here, all right. native here, there are no beaches. >> this architect's model sits in one of golden eye's offices, showing what the coastline will look like if all goes according to plan. >> they are going to come inside here. >> i'm no expert on local politics, whatever is going on here has clearly stirred up some strong emotions. >> the school kid, they also want to own that.

>> wait a minute, i'm talking -- >> wait a minute. >> stop that. >> stop talk. all right. big man, stop talk. >> why? >> come here, come here. >> sit down. >> don't do that. don't do that. sit down. >> which is better, to be your own man, uphold family tradition in a dangerous, evershrinking, ever more difficult business trying to catch fish in the sea or carry a golf bag for a wealthy tourist?

i couldn't tell you. i was in the service industry cooking people's food for most of my working life, so it's not like i have anything against it, but i don't know. >> let us find the spirit in man and travel. because we are here in the present, this is coming. and we are going to go on into there. if one man die, all man dead. and if one man live, all man live.

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cortizone 10 gives you the strongest nonprescription itch medicine, plus seven healing moisturizers. now i'm itch-free. [ male announcer ] cortizone 10. feel the heal. who gets to live in paradise? it's jamaica, let's accept as a basic premise this is as close to paradise as it gets, right? this place i'm staying was built by a guy who lived here two months out of the year. that place down there, probably the same. and two months a year. sad to say, i think it's

unlikely that 50 years from now, anyone but the extraordinarily fortunate, the extraordinarily connected, and the extraordinarily rich will be able to even look at a vista like this. that is my personal theory. look, here i am. fully aware of the irony of the situation. it's like the whole preservation thing, preserved for who? save the reef, for who? save the beach, for whom? not you. probably. ♪

later that evening, blackwell invited know his private bar just down the cliff from fleming's old villa. there are very few pieces of land anywhere on earth like this, especially with this kind of legendary status. >> legendary status, yes, bond's best space. >> chris blackwell is the founder of island recorders. he's credited with discover, bob marley and spreading the gospel of reggae in the mainstream all across the world. to the extent that one person can sort of be responsible for the sound track of your life, you are responsible for much of the soundtrack of my life. he signed brian both -- >> yes. >> did you have any idea signing bob marley, the extent to which his image alone would blow up to, you know, the level?

>> bob somehow managed to touch people in every corner of the world in different cultures, different societies. no, i never could have imagined. i don't think anybody could have imagined, it's so unbelievable. >> having sold island recorders for some rumored to be in the hundreds of millions of dollars, blackwell spends his time, well, doing whatever he wants. you have a number of hotel properties, rum business -- >> uh-huh. >> what's the master plan? or are you just having fun? >> always is to have fun. that's part of the master plan. i only live one time. i'm very excited about here. what i'm doing here. i'm trying to break a little resort town into something that

filters into the town, filters into the parish, filters into the country. >> lately the project at hand is the fish sanctuary, set up to protect the local fish habitat and breeding grounds. the noble cause, but one that has put blackwell squarely at odds with some of his neighbors. it seems to me that most people who come to jamaica pretty much stay within the compound of, you know, sandals or whatever, and don't really get out there much. >> it's a business model, and that business model works well for people. ♪ the market that i'm going for are the ones on the high level, in terms of high cost level. >> is it inevitability that all of the caribbean will end up as a service economy?

>> yes, i think, yes, i think mainly so. and then it's based on tourism. it's based on people -- >> tough balance. the engine that's going to preserve or safe is depended on who's coming to look and what they're willing to pay to come and look. >> uh-huh. >> can there be a balance do you think? can a place this beautiful be unspoiled? forever. >> i think it could be a couple hundred places like this in jamaica. as long as there are people who can go and spend some money in communities, go to little restaurant, go to a little bar, go to, you know, shopping. that's essential for jamaica to really thrive. >> if life were a bond film, who

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♪ what we're all looking for, isn't it? the perfect beach. remote, uncluttered, cold, local beer. the perfect end to a long, and well, bumpy road. winnerford's beach is that beach, mostly locals, a few clued in visitors, bright sand, clear, warm water. and of course, local food. >> this is aki, jamaica favorite dish. typically in jamaica, we use it as a breakfast.

>> cynthia and dennis run this place and come highly recommended. i'm told this is the spot for the got to have it or you ain't been to jamaica aki and saw fish. rehydrated and cooked, it happens to be toxic if you don't handle it right. now they say the best -- >> in jamaica. >> anywhere. >> and yeah, also some banana. that is delicious. cynthia's friends joy and margerie have restaurants on the beach, here too it's in danger of redevelopment. and all this might disappear into the everchurning wheel of, ♪ >> it is a public beach.

it has been one of the best beach in jamaica. the beach was left to give the poor people of jamaica. >> so the government takes it over, supposedly to make it a public space, but they want to sell it to, what a hotel group? >> yeah, they want to make like a resort. >> there were a lot of islands on the caribbean where you're not allowed to own a beach. meaning all beaches are public. even if it's an exclusive hotel, at least theoretically, anybody can go. >> right. >> here it's different. here if you can buy a house and the beach, if you, you're a hotel, you can make it a private beach. meaning, they don't let the locals or venders. they can keep people out. >> right. >> how many public access beaches are there in this area? >> just one. >> one. >> this one.

no more. no more. no more beach. >> we have other beaches around, you know, we have like blue lagoon which is a private beach. and this is the only public one. you know. >> yeah, what happens if, i mean, that would be sort of ridiculous if jamaicans can't go to the beach in jamaica. >> exactly. >> there are two sides to every story, of course, and the government claims they will still have access. ♪

>> freedom. >> thank you very much. >> we feel like we are in prison. >> yeah. because when the time is hot, you have nowhere to come and swim. so the people we are in court with the government because we do not want them to take away the one and only beach that we have in jamaica. >> what do you think your chances are? >> do you think your chances are good? >> i'm not giving up. >> let's face it, there are only so many beaches in this world. even fewer beaches like this. >> i mean, that's one of the things that is nice about this area, is that it's not a big resort area like some of the other parts. and the food is amazing.

>> delicious. >> you can't get this at the hotel. >> not that dish. >> that is so fresh. >> really, really, really tasty. i'm going to have to come back here, like tomorrow. >> whenever people come here and they have a problem, they go to the sea and they look over there in the ocean. and when they are finished, they never have a problem again. it goes right in the water and down. >> and i hope that the world can see what is going on at that beach and the beauty of the beach eight nature and the love of the beach. >> right. i don't want to live with

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oh, yeah. ♪ hi. wow. what a spread. i'm not going hungry today. thank you. beautiful. i'm so excited. that is actually quite delicious. i'm not missing out on starches. you have the yam, rice, peas, beans, corns, carrots, dumplings, festival. the like man said, eat dessert first. life is uncertain.

that is good the way the world turns seems to indicate that places like this and people like this get plowed under, pushed aside, paved over. who owns paradise after all? who, in the end, gets to own paradise, use paradise or even visit it? that's a question that is probably worth paying attention to. before there's none left at all. ♪ how do you do this and be a good person? i don't think you can.

like, if you wanted to do this regularly for the rest of your life, i would like to spend three months out of the year in a hammock looking out at the caribbean in a secluded beach like this. you'd have to do bad things to do this, right? james bond doesn't get this. james bond is a hustler. he gets this for a couple of days before he moves on to the next location. the guy who lives there is the bond villain. not james bond. ian fleming was much more closer to, like, hugo dracks. those guys had lots of leisure time, sitting around in hammocks trying to figure out how to take

over the world. a lot of down time in the world domination. bond was a working classman. that's what i've been missing. all right. summon the robot piranhas. where is my cocktail? i went looking for the dream of africa. i woke up in tanzania. ♪