how does the joke begin? three men in a bar? but it's not a bar. imagine the bronx. a corner bodega, maybe a luncheonette, a diner. three men strictly by coincidence find themselves in the same place at the same time. sitting at the counter and across the room. door opens and who walks in? the deejay. three men who created the musical style which has become the sound track to, well, the whole wide world. do they nod at each other, la meant how all of them got screwed over and got a cut of the money or laugh at the

absurdity of it all. hip-hop came from nowhere else, it could have come from nowhere else but the bronx. ♪ i took a walk in this beautiful world ♪ ♪ felt the cool rain on my shoulder ♪ ♪ found something good in this beautiful world ♪ ♪ i felt the rain getting colder ♪ ♪ sha la la la la la ♪ sha la la la la this is the bronx. you've probably heard about it.

you may even have a pretty solid image in your head of what it looks like, what it is like, or maybe you can't picture it at all. the south bronx sounds familiar as a bad thing. and the bronx at one time was said to be burning, wasn't it? for the most part, the bronx is overlooked. the never visited borough in new york city, which is a shame because the bronx is a magical place with its own energy, its own food, vibe, and rhythm. you've been to brooklyn. maybe it's time you took a look at the bronx. >> in august of 1973, the sister of d.j. kool herc was holding a birthday party for herself in the district avenue. as kool herc was playing the

music on his two-disk turntable, he began to slow the music down, slow the record. people stood up and took notice, and they began asking him to do it again. he did it again. they asked him to do it again and again. he did it again. he attracted more and more people to his performance, and people began to imitate him. and that was the beginning of hip-hop music. it started in the bronx. >> moody's records. inside, rummaging for records just like he used to do is the man, the legend, one of the select few who created it all, who created the sound that millions of people now claim as their own. google who created hip hop. go ahead. you get dj kool herc. >> we're working on it. it's still the birthplace of hip-hop undisputed. because i didn't start it with four guys in a club. i started it inside a residential building. at the time it wasn't really

received in the building. we had a watchful eye over the recreation room. she was watching for any disturbance, and it never happened. that's how it survived. good music sells itself. good drug sell itself. good anything sells itself. and this was something good. >> was there a moment when you realized, whoa, this is big. this is going to spread way beyond my neighborhood? >> i never look at it like that. i saw it spreading, you know, i see fred flintstone dressed up as master j, the dmc fellas, when i see that, the commercial i knew it was going. it was going. it done took a big lift. let's say i don't have money and all that. i'm rich in other ways. but "time" magazine said you got louie armstrong for jazz, elvis presley for rock and roll, that could be between him and chuck berry, but for hip-hop, i got that. >> feel good?

>> very good. >> historically, from the last third of the 19th century into about 1920, the second language spoken in the bronx was german. from about 1930 to about 1960, the second language spoken in the bronx was yiddish. from about 1965 onward the second language spoken in the bronx is spanish, and that's the way it is today. >> it's got a reputation as a tough place, crime, street gangs, a lot of which goes back to the way it was and some of which, well, like i said, it's got a reputation as being tough. the bronx is, let's face it, a big blank space in a lot of people's minds, even people like me who live, what, ten minutes away? we don't know anything about that big area between yankee stadium and the bronx zoo. what you should know is that the

bronx is big, really big. it is a patch work of ethnic enclaves. it's a cross-section of the whole world. any immigrant group you could think of. ♪ justin has taken it upon himself to serve as the bronx' culinary ambassador. an evangelist for the cause of splendiferous. he has a show on the tv and throws parties that would make andrew zimmer turn gray and slump unconscious to the floor. an explorer and gourmet. >> bronx is so multi-faceted,

but for some reason this is the first place i take people. it oozes that flavor of the bronx. >> and he knows what i like, places like this. 188 cuchifritos. old school new york puerto rican good stuff. get within 20 feet of this place and prepare to lose your freakin' mind. >> it's basically fried pig. ears and tongue chopped up and deep fried. >> chopped up, deep fried. the shank there? >> yeah, the shoulder. you're going to get that in there. the skin just chopped up. >> skin and fat? >> yeah, like a meat candy bar. >> amazing.

what else? puerto rico, i miss you. >> need some more. the bronx became the place i could engage my sensibility. you could really come here, eat, drink, wine, women and song and indulge. >> this is pretty much the pork universe in new york. i don't know anywhere else porkier than that. on this is the kind of thing i thought we lost in new york. all along, all along it was right there under food, a gusher of porky goodness. >> there's a great line which they say, cele-bronx. what, you think this is the bronx? the music is really loud and it's a mess. to me, i take that as a point of pride. bronx is where the music gets loud, the men are tough. the women are sexy, the food is

spicy. >> so the bad reputation is what protects it. >> i think the perception of it being a place where the funk is alive. >> incredible spread. >> yeah, man, it's good. >> it is one place you'll dream about. is now business strategy. and a partnership with hp can help you accelerate down a path created by people, technology and ideas. to move your company from what it is now... to what it needs to become.

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yo, love for my haters, forgiveness for my enemies. move spectators on the day they shot kennedy. i'm from the bronx, new york. and i don't beg your pardon. i was 12 or 13 when hip-hop was started. >> go and take a minute to listen to what these young fools

preach. it's pure uncut garbage. feel my energy up. >> no logic, a bunch of false prophets, pushing a poisonous product. >> i'm not hard to find. i'm right by the zoo, by the gorilla cage. holler at me, baby, hoo, hoo. watch it. ♪ [ dog barking ] ♪ >> first, t. call himself an emcee. he and grandmaster flash wrote and recorded "the message." an album that was a complete

groundbreaking departure from the kind of lyrics and content up to that point. >> before we started doing hip-hop music there was no hip-hop, so we played everything. disco reggae, rock, watched heehaw. that was like a favorite in our house. "hee-haw." and all of those things kind of became the components of what became hip-hop music. ♪ to the burnin' sand ♪ here i stand ♪ the weapon in my hand is a mic in my hand ♪ >> i started out as a break dancer. i used to break dance. my brother used to do graffiti. in all of those individual elements, it wasn't really happening anywhere else. so it was just something that could only have went on right in that area. >> okay. you may be thinking about what

about the sugar hill gang? what about them? they were an industry band like the monkeys or the archies, built to catch on quick. they were a fad and they did cash in. >> the most popular record was rapper's delight. i used to live on a fifth floorwalker, they were playing it on the fourth floor, third floor, second floor, first floor. somebody had a boom box outside playing it. a car that drove by had it on. you could hear nothing. it was like a plague. it was like locusts. and that's when i realized, you know, it's something that was beyond what we was doing out in the street. critically, it's not a great record, but if you play it right now, it's still a good record. >> in this case, at least, history has come around. today, nobody looks back at the sugar hill gang as having been originals or innovators.

people know who did what. >> as far as hip-hop now, these guys are not trying to tell a story of their time at all. okay. they've popped a lot of bottles, had sex with a lot of women and drove a lot of expensive cars and nothing else happened. you would never know that there was a black president. you would never know there was two wars. you would never know those things, because it's not reflected in the music. and at some point, somebody was supposed to step up and make those songs. 20 years from now they'll still be talking about the message and planet rock and all the classic records, you know what i mean? that's what it is. >> robert moses has been dead over 30 years now. and people in the bronx, for the most part, still hate him. his role as master builder, he rammed the cross bronx and cross way straight through dozens of working class neighborhoods, seemingly uncaring about the destruction of whole communities. massive housing projects conceived as utopian solutions

to stacking the poor in centralized vertical ghettos were also his bright idea. he did leave some impressive works behind him like the bridge, and the park. ha. the bronx happens to be the home of the two largest parks in new york city. pelham bay and van cortlandt. and you see stuff here you probably ain't seen in central park. this group comes from honduras, guatemala, and belize. they trace their ethnic group to a single slave ship that crashed off st. vincent. where is home for many of the garifuna community living in the u.s.? you guessed it, the bronx. >> living in the bronx, you're able to travel the world without leaving the borough. it's like an addiction. when you go to another country

and this first day in the market and all your dreams and smell the diesel. you're looking around, where is that one thing i'm looking for? to be able to do that really in your own back yard is really -- >> cool. >> we have an hudutu, that's coconut soup with fish. over here we have tapo, with banana, malanga, in coconut soup. >> well, that sounds good. neck bones and flat head, let's do that. >> in garifuna cuisine, mashed plantains come with just about every dish. >> plantains, you never with it without this. same method, same right hand. same everything. >> there's fish and coconut soup. >> what kind of fish is this? >> blue fish. >> oh, awesome. i love bluefish.

>> and some nice smoked neck bones with bananas. >> that's officially awesome already. ooh, that's tasty. that's really good. underexploited fish. one of my favorites. you know what i've noticed already? the bronx is big. how ludicrous and shameful is it that i can literally see my house from here and i basically have no idea where i am. >> no fault of your own, but that's what keeps the bronx so amazing is that you have all these untouched ethnic enclaves. >> i didn't know there were hondurans here, nonetheless, 200,000 garifuna. no clue. >> right.

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people from all over the world reside in the bronx. as a matter of fact we have residents from every continent on the earth. and if you count the penguins in the zoo that includes antarctica. ♪ ♪

♪ give it to me baby ♪ give it to me baby the wellspring of hip-hop is right around here, a mostly jamaican community in the bronx river and south bronx. jamaicans began arriving here in the '50s, and still today, the music, the culture, the music is all over. sundial international headquarters, makers of traditional herbal tonics and remedies. a bronx institution since the '70s. >> this is one of the ingredients. this is the mahogany bath. this one is used for any type of body weaknesses.

>> baba rashan abdul rakim, or pops baba, a grassroots bush doctor, healer. he uses recipes passed down from mothers and aunties. blends of roots, spices, herbs, barks, and woods. >> if you use this you will show improvement. >> whatever ails, he's got a cure. wood root cure for the blood, the body, the nerves. tea, an intestinal cleanser. he helps to get your manhood back, among other things. >> about 1956 when i came to america. so i can make it in the apartment in the bronx river. and when i'm boiling the whole project smell up. it would drive them. hey, what are you doing in there, what kind of hocus-pocus are you doing in there? i would sell it in the bronx. the bronx is the best place in america. nowhere like the bronx.

>> in the yard out back, some freshly roasted coffee and this man. a tyrannosaurus rex of music. a man who changed the world for generations. africa bambada. they go back to the same housing projects. >> that's big baba. that's great. ♪ >> he and his associates in the zulu nation were absolutely instrumental in shaping what became hip-hop culture, break dancing, graffiti, deejaying, and rap. >> you took the label off? >> we put tapes on it or we soaked the label off. you know, you had spies in each other camps, trying to figure

out what was their beat. i used to soak it up, put on tape to cover the records. and we was digging in the crates hard. >> you were unusually voracious in your musical taste. of all the records in the world, how did you come upon craft work? >> i came upon digging in the crate in the village. i said this is a type of weirdo here. so when i took it home and i heard the sound, i said, whoa. i said, this is some funky hmm. man, this is some futuristic type of funk here. the miami base sound. and since the beginning we always play tribute to james brown, sly and the family stone. for bringing the funk, which the hip-hop came, and to, you know, all the pioneers of hip-hop. >> up north a ways in west

jamaica, another working class community where subway service is pretty limited. and yet people have to get up, go to work and often make the long hump to another borough. afterwards, a person could use a drink. and if you're a jamaican person, you can use the everyday drink go-to drink of back home. any time day or night, wray and nephew. >> a very strong rum to make everything. here in this bar you get it with cranberry juice with milk and water. that's what wray and nephew is to the bronx. >> desus is one half of a group. deezus versus kid marrow. it is a very fast free-form rift diatribe of what is happening in the rest of the bronx and the city. he knows what's happening in the news or what happened last night. >> bronx is isolated from the

rest of the city. the other city has like city bright. the bronx is kind of abandoned up here. people get on a boat and ride up to staten island before they ride up to the bronx. >> i got to reluctantly happen to be part of that problem. >> yes. they say the bronx will be gentrified. that's not happening any time >> it's not? >> it's not. >> he made today possible. thank you. >> i am happy here and i will drink more regardless of what it might be doing to my brain. but then i will eat. >> is that the pork foot? >> pigtail. awesome. i love this. oh, man, that looks good. people sort of stop on their way to the bronx when it wasn't burning anymore.

when ft. apache was something we have to think about. >> let's just say this is the neighborhood where they perfect the stop and frisk. >> you remember your first time? the stop and frisk? >> i cried. that summer, 15 times, stop and frisk. for just thrown up against the gate, you remember that. you remember your first time. when you lose your stop and frisk virginity, you remember it. >> i've never been stopped and frisked. >> i wonder why. is it because you have a cnn show or is it just -- >> i've been arrested. >> if you hang around here long enough, i can get you stopped and frisked. >> they talk about diy culture, do it yourself. and you better be able to do it yourself in the bronx because often nobody else is going to do it for you. >> when you go to the bronx you basically go back in time. there are certain crimes that will happen here that are not going to happen in manhattan and brooklyn.

purse snatching. >> really? >> no. >> they're still crackheads? >> there are literally crackheads in front of that over there. they are getting their crack and they're not bothering anyone. they are respecting parts of this community. you see them every day. there is a crackhead that has been here for 25 years. >> that takes some determination. >> if i could be a crackhead, i would be the best crackhead possible. >> i was a crackhead, and -- >> we've all been there. no judgments. >> hey, what's up? >> all right. look, i'm thinking curry goat. >> desa's uncle vernon used to own this place. but that was three owners ago. now it's lammy's. and lammy took over from someone who put too much curry in their goat. we all know that is a sin against god. lammy fixed things. curried goat and stewed ox tail with rice and peas collards and, yes, mac and cheese.

i can't resist. >> correct me if i'm wrong, there's a lot of good food in the bronx. >> there is. there is. if people would get over their bias and come above 96th street they would find out. >> if the bronx were a neighborhood in manhattan, sort of shunk down, you'd have hipsters crawling all over you. >> oh, my god. if you live in the bronx, you're not necessarily going to leave the bronx because everything you want, everything you need is in the bronx. so why would you go past 149th street. so all that right in my neighborhood, the ethnic pride. and all that stuff, people would definitely hold on to that. and it's true of rye lander avenue. the italian doo-wop, all that sort of stuff. even this neighborhood was all white until the '50s. it's very recent, the whole immigrant experience. >> who lived here in the '50s? >> all white people. >> what kind of white people? >> white, white. like we enjoy milk white, that kind of thing. kissing dogs on the mouth. but it moved forward. now you have this. i'm from 223rd.

you're from 225th. every ethnic group that lives in the bronx has that. the next group that is going to take over here is mexicans. the thing is, it's an immigrant neighborhood. it is not a matter of who owns it, it's who owns it at a particular time. i enjoy that. and they're next. and i'm looking forward to that, because i enjoy a good quesadilla. but i made a good decision coming to lammy's today. >> good move. >> i'm always here. i live right there. i'm always here for the curried goat and mac and cheese. can a business have a mind?

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the twos and the fives here are the greatest trains because they go from bronx, through manhattan all the way to brooklyn. it's the only number lines that will get three boroughs visibility. >> bronx, still here. >> still hire. but like even then, that brings me back, tony. that sound. >> do you remember the first time you put spray paint on a wall? >> yeah.

>> when was that? >> summer of '70. >> back then, seemingly overnight, they were everywhere. princes of the city. their pieces stretching across city blocks, whole trains, ever more audacious. some, like this man, were artists. >> in the late '70s, to be on a rooftop like this with a brew or whatever, hanging out, we're waiting for somebody to come through with a cool letter, like oh, my god, look at that t. kids are screaming, oh, my god, here it comes! here it comes! >> there's mine. >> there's mine. but what if you thought the train you painted was on the left side and you messed up. it's on the right side. no, you're not screwed. you just wait until this train goes all the way to brooklyn and comes all the way back. >> this was the audience that you had in mind? the audience that mattered? >> i think all of us spoke to each other back then. >> other artists? >> it was just the rush of the event and the accolades you'd receive, not from the public but your peers.

>> futura 2000. his style and that of a few of his colleagues spread across the globe. i miss those trains. others, not so much. i get it. it went on and on until it seemed there wasn't an untagged, unmarked, unscrawled bit of wall in new york. but for a while it was a golden time. >> the whole point of being here was what the bronx was about. not just the music and the scene and coming up here to parties with the likes of van and kirk and everyone in that era. it's watching trains. it's what we called benching. >> you were watching each other's work go by. >> absolutely. >> art lovers. this was his museum, where he and his fellow artists came to watch and work. it is jarring to learn all those years later that it was really all about this. about a few seconds, as their pieces rode by to be evaluated by peers.

there for a moment, then gone. like, well, all of their work from that time, long-since removed or painted over. >> ultimately, the legacy. here's our legacy. you know, we don't have a movement anymore. the movement has been given to the world. and if you go to trains in milan and paris or whatever, certainly not the russian system, but if you go to some of these other cities around the world, they're bombed. their rail systems are destroyed. i mean today, if i could have a train running, it would be epic. and i think any artist, if that concept was available, like, here's some public art, guys. let it run through our countryside.

♪ [ bike horns ] [ horns ] >> take the six train to the end of the line. ten do the same with the number 29 bus. technically, you'll still be in the bronx, but it kind of won't feel like it. city island is a fishing village turned what? a parking lot for pleasure boats and a long established

restaurant row for new yorkers. >> picked the perfect day to come out here. >> desus says this place, and desus is always right. >> how far from the neighborhood by car? >> by car? 15, 20 minutes. seems like a world away. >> i want to buy some nautical bric-a-brac while i'm here. this is new york city? >> this is cape cod in the bronx. many of my childhood memorys, get out and the beach is closed for medical waste. it's not a day that goes by that you don't go in the water and come out with a maxi pad stuck to you. >> you were here yesterday? >> i was here yesterday, for my sister's graduation. every time you have an event of note in the bronx, you have to come celebrate at city island. >> i noticed all the big catering halls. >> if you get married, arraigned. if the baby is not yours, come here.

>> seashore restaurant. a massive fish factory on the water i'm familiar with, having started my cooking career in one just like it. i'm also a sentimental fool, and i love this kind of thing. steamers, the true taste of childhood. boiled striper and snow crab and a nice cold beer, yes, thank you, desus. >> it's like a knighting ceremony. just sit up, and, wow, like, take it all in. >> thank you. i could have done that myself. >> it's part of it. >> it's part of the ambiance. it's the perfect place for a date, but it's the worst food for a date. it's either a huge turnoff or a huge turn on. you might give a lady a preview of what they're about to get into, a little bib, little sucking action. just let them know, you know, in an hour, this could be you. >> wow.

what have i been missing all my life? this is pretty awesome. >> saturday night, city island, that's where people are going. vs listed on our app. or that you could book them right from your phone. a few weeks ago, you still didn't know if you were gonna go. now the only thing you don't know, is why it took you so long to come here. expedia. technology that connects you to the people and places that matter. selling 18 homes? easy. building them all in four and a half months? now that was a leap. i was calling in every favor i could, to track down enough lumber to get the job done. and i knew i could rely on american express to help me buy those building materials. there are always going to be unknowns. you just have to be ready for them. another step on the journey...

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the first european settler to come to the bronx came in 1639. his name was jonas bronck, b-r-o-n-c-k.

in 1874 all the areas west were annexed to the city. and in 1898 the city decided that the two areas previously annexed should also become a borough. but what is it called since it never had a name before? they looked at the map and right smack in the middle of the territory ran the bronx river, so they named it after the river, the borough of the bronx, and that is why it is called the bronx, and not just plain "bronx." if you have a question about the bronx, chances are lloyd altan has the answer. born and raised here, he's never really left for over seven decades. this is a disappearing aspect of new york for sure. the real thing jewish deli.

liebman's is one of the last. there used to be dozens of places where you could get your brisket, and chopped liver. a good pastrami. there used to be lots of places to get your reuben or cherry soda to drink. >> howard cosell is on the air. suddenly, you see a tongue of flame licking up into the sky. and he says, this is the kind of thing that jimmy carter saw, ladies and gentlemen, the bronx is burning. the old image of the bronx as middle class, healthy area had survived up until 1977. this shattered it. >> the bronx was burning like the story, and that stuck. politicians making the south bronx a poster child for what was wrong, hopelessly be wrong, would never, we were told, get any better. >> so you now have a slum lord, essentially, snapping up large numbers of buildings. >> yes.

first of all he takes out a huge fire insurance policy. so he goes to the junkies and says you see that apartment complex, i'm going to turn my back. you take all of the lead pipes in there. but i have one request, please. before you leave, turn on the water. and the water comes down driving everybody else. they then hire an arsonist. sets fire to the building. they collect all the money and they leave. >> i remember it well. i remember those few years. things were bad. are things getting better? >> is the bronx better? absolutely. there is more home ownership in the south bronx than ever existed in history. that doesn't mean we have reached utopia. we have not. how long will it take? i'm a historian. i look in the other direction. i would say my crystal ball is cracked. >> i got four cheeseburgers!

>> is it the best hamburger in the world? far from it, my friends. is it even, strictly speaking, a burger? i mean, it's small and square and steamed. it can be, especially when you eat a lot of them as one tends to, a hate yourself in the morning experience. but if you grew up like i did with white castle like i did, this connects with some deep dinosaur part of the brain evoking a powerful emotional response. >> these are a great cultural part of my childhood. we'd come here 24 hours a day. guys on their dates. there was a bunch of punk rock kids. so along with that potpourri of humanity i just described, you had these guys from the mental institute. >> that's community for you. >> that was the bronx, man. it was great. >> maybe you know handsome dick from such prepunk legendary

bands, the dictators. he grew up where else, the font of art and music, that is the bronx. and back in the day, like me, this was his special warm and happy place. >> i can go by and eat a full two and a half hour meal and be stuffed and see somebody eating a white castle, i still want one. you can forget mickey d's, if you need a white castle scratch, none of the cheap places will do. i can't stop eating these. i don't want to live with the uncertainties of hep c. or wonder... ...whether i should seek treatment. i am ready. because today there's harvoni. a revolutionary treatment for the most common type of chronic hepatitis c. harvoni is proven to cure up to 99% of patients... ...who've had no prior treatment. it's the one and only cure that's... ...one pill, once a day for 12 weeks. certain patients... ...can be cured with just 8 weeks of harvoni.

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♪ the bronx academy of letters is something of a cause for me, an institution whose mission i see is absolutely vital, if kids like these kids from a tough neighborhood often coming from tough family situations are going to do the things they're capable of, of having the things they want. i believe that there is no way to realize your dreams if you can't articulate them, if you can't, with words, convince others to give you the opportunities, the chances you need to grasp. >> i wanted to talk today, really, i wanted to tell you in a short period of time everything i know about writing. today i'm dropping by in my role as substitute teacher.

i'm from manhattan, and i don't know anything about the bronx, really. i'm ridiculously, shamefully ignorant. you think people knows what it's like to grow up in the bronx? >> everybody sees the bronx as the emergence of hip-hop and all that, the culture. apart from that, the bronx is lively at all times. at night, in the morning. you hear people screaming outside your window. >> i grew up with that since i was, like, 7. >> yeah. >> you know. it's happened that way. the sense of community is a thing. >> i have been teaching here for eight years. i think that what people forget is a lot of times we talk about this in class. they focus on lots of health issues, lack of education, but i can be out walking to the train to go to a field trip and they say hi to at least 30 people. they know everyone. >> what other bronx specialties should i be paying attention to? >> mcdonald's.

>> that works for you? >> yeah. i like bacon, egg, and cheese sandwich. >> that's a classic. that's a new york classic. a bodega classic. love that. >> i can walk outside and have an italian icy. as soon as the weather gets nice, you can cohito. $1 sz. >> what is chopped cheese? what is chopped cheese? i have to see it. where does this come from, this mutant cheese product? this thing, whatever it is, it will do just fine. as long as you're reading orwell's essays while you're eating it, kid. >> i think somebody experimented in their house. it's such a simple thing but it tastes so different from a cheeseburger, which is what it kind of it. but it's really uptown or downtown to say i want a chopped cheese. and they're, like, what?

>> here, okay. >> so this is a regional, indigenous specialty? >> and it's newer. it hasn't been around that long. >> i've been just about everywhere in the world you can think of, as beautiful as many cities around the world are, it's really in your blood, particularly if you grew up here. you're living in paris, you'll want a chopped cheese sandwich and will be angry that you can't get one.>> so there i. a peek, a narrow slice of an old, deep, and noble subject. ♪ >> sitting right there, relatively unexplored, a across section of the tasty, original good stuff. a dish for talent, culture, the great unknown. go look.

bx, home again. >> and vacation over, as we headed home to our regular beds, our daily lives of school and homework and ordinary things, maybe my little brother would wake up and look out the window at the night sky and suddenly it would fill with stars. and golden mist and we'd pretend for a second we were somehow deep inside the milky way. a million winking lights, but we knew where we really were. we were almost home.