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tv   Agility in Action  CNN  September 10, 2016 11:30am-12:01pm PDT

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welcome to "agility in action." our world is connected through people, through business and now more than ever, technology. we often take for granted everything that's right at our fingerti fingertips, how we eat, how we shop and how we connect. progress isn't always instantaneous. industries are facing new challenges that aren't always so obvious. >> we need to produce more. >> we need an answer for that. >> hi, megan.
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>> hey, leroy. >> you look lovely today. >> i don't think we'll think about businesses in terms of s distinct channels. >> i think we're on the edge of real armageddon. >> with today's best innovations in technology, companies now have the agility to take action and solve the problems that effect us all. we traveled the country to find those businesses propelling us forward and making our world even more connected. our first story takes us to san francisco where virtual reality is changing the way we live. buying a home can be one of life's biggest milestones. how many square feet is this home? buyers might look at dozens of homes before they settle on the perfect one. it can be a long and laborious
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process and even more for out of town buyers. >> the price of real keeps going up. consumers get more discerning about their choices and sellers want to present their properties in the best light possible. >> typically real estate companies use photos and videos to sell homes online. it's only a 2d experience. that's why real estate companies are investing in virtual reality. >> open houses are only a couple of hours a week. when you have virtual reality, we can be open 24 hours a day, 7 days a week, 365 days a year. >> they hire the vr company to film their listings with a virtual reality camera. >> there's this visceral sense of being there that you get with the 3-d tour that you don't get from photos or videos. >> real estate brokers can by the cameras themselves to view the property but the editing is done by the vr company.
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>> place it in a couple of different locations. the camera takes about 30 seconds to spin around and it grabs 3-d, 360 view of its surroundin surroundings. you'll see these 3-d views get stitched together on the ipad. >> one third of the listings in the san francisco bay area can now be viewed in vr. next year they plan to make vr the norm in other to markets. >> vr has changed the game because it's at a third dimension to real estate. it allows viewers to step into the living room to open the doors and walk into the terrace. can i look at the golden gate bridge from the bedroom. we're having a very different richer experience. >> sports teams don't just have worry about winning games.
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they have to worry about winning fans especially when you come to a live game. one away to do it is investing millions of dollars in stadium technology. it costs $481 on average for family of four to go to an nfl game. it's a lot less expensive to watch game at home and even the experience is tough to beat. technology offers easy access to insignificant tant replays and switch between big games. stadiums are taking notice. last season attendance slipped. >> is the game just not enough anymore? >> i think the game is still enough but modern audiences want to be as immersed in the game and have as much access to the game and as much information about the game as they possibly can. >> metlife is one of dozens and stadiums and arenas investing in technology. >> that's so cool. in other words to help fans
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better connect and get them back in the seats. >> now we have a tremendous wi-fi network in the stadium. you can use our app to stay connected to all the scores and stats and everything from that game. you can now have your tickets on the app. we have a rewards program, a frequent attendee loyalty program. >> it show where is the lines are longest and help redirect traffic. the jets say having a ticket on your phone speeds up lines by 10%. once you get the people in the stadium, you do want them to spend money to be here. >> more people have chance to purchase something, all the better. we find certain groups of people aren't trying types of products that we want to promote, now we can target just those people and deliver a message to them. >> according to a northwestern university stoudy, almost half f season ticketholders will pay
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for. >> we will make a fair return on our investment. we have stable business model. we know how to generate revenue. if we do a good job serving fans, we can plan for the long term that we have a stable foundation to build our business on. >> i'm staying in a hotel. i'm in and out. when i come back i want to make sure the extra towels are in my room. that's also something hotels want to keep track of. there are nearly 175,000 hotels around the world with 16 and a half million hotel rooms to choose from. with so many choices in other type of competition like air b and b, hotels are looking for new ways to distinguish themselves. one way to do that is better customer service and a more efficient way to manage your
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requests. >> a lot of paper and a lot of pencils. you left thing open to human error and sometimes things will get missed. >> how tell americano is one of over a hundred hotels on a platform called alice. >> good afternoon. >> i wanted to get an extra towel sent up to my room. >> absolutely. we'll send this right away. >> anyone who works at the hotel can enter the request and another hotel employee can choose to accept it anywhere on their phone. the request is tracked and monitored to completion. >> thank you so much. >> thank you. >> how does alice help shorten the amount of steps it takes to get the guests what they need? >> think about asking for your room to be cleaned. you normally ask the front desk. they have to communicate that
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with someone. that's the housekeeping operator who needs to contact the housekeeper who is going to clean your room. no one, not the guest, not the front desk knows when the room is cleaned nor that the request was made in first place. >> with alice we have the data showed to us with the data how many times towels were delivered. instead of two towel, we'll say makes more sense to have four towels. it was realtime information. >> alice isn't just for hotel staff. guests can interact with it too. >> the guests can see the state of the request. similar to how you may track a fedex package. you can say i'm coming back in an hour. can you prioritize this. >> coming up, is this the new lazy boy 2.0.
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it's not for your living room but it's part of the future of the movies.
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we're back with agi"agility action." these days when i watch a movie, it's usually on my couch and
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i've waited for it to come out on demand. today, i decided to get off my couch and go to the movies for an experience you can really only get in theaters. i'm not talks about 3-d. need to escape life for a few hour, the movies are an easy answer. >> i'm going to load up the car. >> okay. >> and millions of people agree. the cinema brings in merely 40 million world wide but it's starting to face major competition from your couch. there's a shorter release time to video which means you could be watching the latest blockbuster at home in a couple of months. that quick release leads to piracy which cuts into theater profits by near lly 15%. >> water on, water off. >> i think 4dx is the answer from preventing pirates because you can't enjoy it with your tv sets and home theaters. >> that's for sure. this is what it's like to
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experience a movie in 4dx. they are trying to help theaters get people out of their homes and back to the movies. >> in jason bourne there are a lot of fight scene where is you have a lot of hand to hand combat. for those kinds of scenes, it's really cool to use your air shots. we like to put it in sync with those punches like that so you feel like you're a part of story. >> the technology was created in south korea but it's made its way to the u.s. big theater companies are spending up to $2 million per theater to bring this experience to their audiences. >> people love it. they love the be here. they love the experience and they want to come again and again. they haven't been shied away by the increase cost that the movie ticket is. we've paid back our dollars in first six months. we've seen results that have tripled the amount of dollars we were getting year over year.
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>> it doesn't stop at 44dx. there's screen x and photo ticket. >> providing difference experiences. >> fans demand it. they always want the best. they want what is the newest technology to experience. >> shopping for glasses isn't really the most exciting thing you could be doing. i'm here to visit parker where they are trying to make shopping for glasses as seamless and fun as possible. online shopping is expected to reach almost half a trillion dollars in the next three years, but brick and mortar stores still bring in ten times that. how do you appeal to the shopper of today and tomorrow? be in both places at the same time. >> we're finding customers are responding with their wallets
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and it creates awareness to online sales as well. the company has been valued at more than a billion dollars. in three years they opened 31 stores in the u.s. and increased online sales. >> you walk in. the glasses are under a lock and key. they are behind the counter, out of reach. you can't interact with them. in our stores we used technology that we built ourselves. all of our sales associates have ipad minis and uses software that we have written to help you check it out. >> you're making it very difficult for people not to buy your product? >> we're trying to use technology to enhance customer experiences and really rethink the way that glasses are sold. >> that includes a user profile just like you would have on social media. >> that sale associate can take a picture of you wearing the glasses, several of them.
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send you a nicely formatted e-mail. you can shop out on your way home and share that photo. >> 85% of people who go to their stores have been to their website first and the online sales are still more profitable. by the end of this year, he says they plan to open 15 more stores in north america. >> the majority of our businesses still online. in a few years, i don't think we'll think about these businesses in terms of distinct channels of online and offline because it's so integrated. we just need to build a company that's adaptable regardless of the medium. >> some retailers aren't interested this being online. think are your mom and pop stores that rely on an in-person experience. that's why stores want to learn
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as mump able you as possible. this type of shopping is becoming the old way of doing things. e-commerce is nipping at the heels of brick and mortar retail sales. that's because online retailers know you better. they can track your every move, what we like, what we buy and how we shop. a new heat mapping technology caused prism is evening the playing field for brick and mortar stores. >> i think we're on the edge of retail armageddon that might be a bit extreme. >> if you can't track them while they shop, customers might as well be invisible. >> there i am trying on sunglasses. prism figured out how to use security cameras to track shopper's motion, what they touch and which areas they like most. >> is red good or bad? >> red is busy. the same way these amazon guys under their customer, the
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retailers need to understand that as well. we get that same kind of data. >> it's 25 things on this table. how do you know what people are picking up? >> when you're looking at the map, it will give you a sense of where the most action is. look at that and pull the skews here. look at sales and say, you know what, this journal is not selling. maybe because this sign is right in front of it. maybe we have to play a bit of retail tetris. >> retailers can access the platform in realtime which helps them make quick adjustment to store's lawsuit. >> what is it about that corner of the store where people are lingering but we have the lowest sale through. anything a retailer can learn about how people are engaging in their space, then it says something. >> the clients range from super markets to furniture stores to big tech retailers. >> thatr it's an action that wi
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increase sales. i didn't need to travel around 20 stores to do that. retail is a real thing that's happening every minute. every minute you don't change something in retail, you probably have missed an opportunity. up next, we visit to distinct parts of the country that are using the latest technology to stay connected. these businesses are putting the power back in the hands of the consumer. instead of going out there with your pitch fork, you're going out there with your ipad? >> yep. >> okay, dan. >> keep your smile dan. that helps. that's the best therapy in the world.
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farmers are facing a scary reality. the land size is decreasing. soil is eroding by one and a half billion tons per year. it's becoming harder to predict the weather and harder to predict how much they will grow. corn farmers get on average 168 bushels and acre. with better measurement tool they could be getting a lot more. >> between this optimal conditions where a grower can produce 530 bushels an acre. what's going on is the corn plant is capable of very, very high yields. you have all these different variables effect that corn plant on many, many acres that drive the yield average much lower. mike tern is the ceo of the climate corporation. the company helps farmers like
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keith increase production. in two years he's increased yields by 10%. he went from 180 bushels per acre to 200. >> what would you be checking out this morning? >> we'll check to see if there's any red spots in this field that are not usually there. the technology shows what's happening live on his 10,000 acre farm. whether it's a germ infestation, too much water in a certain part of the field or lack of nitrogen. red means bad. green means crops are growing. >> we begin to get a complete digital picture of the farm. >> how precise is this, really? >> we can begin to farm, you know, on a a meter by meter basis as opposed to an 80 acres field basis. that's where we're trying to gone on a field by field basis. >> is this the future of farmer? >> yeah, it's here to stay. it allows us to shift some of our manpower around and look at more fields at less time in day.
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>> digital technology is also the answer in our last story. we follow an older couple from missouri who has realized it's never too late to earn something new especially when it means being in good health. >> that's that best therapy in the world. >> i'll keep him in line. >> we screwed up a lot the first week. then the second week got a lot nicer. now we're getting to be pros at it. okay. it says ready for blood pressure. >> leroy lives 60 miles from any major city in missouri. he's 80 years old and recovering from three small strokes. heart disease like leroys cost the u.s. 358 billion dollar per year. to keep costs down but still provide efficient care, hospitals are going virtual.
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>> hi, megan. >> hey, leroy. >> you look lovely today. >> you look lovely as well. i like the pink shirt. >> now that we're done lying to each other, let's get down to business. >> leroy is one of 250 starter patients in the mercy virtual care program. the goal is to keep people from using the emergency room. he talks to nurses twice a week through his ipad. back at mercy they analyze vital signs that can raise red flags and report it back to the patient's doctor. >> can i see your elbow again? >> leroy is being treated for a bad fall while using his walker. >> we have some more exercises. i'll send you a few things. make sure he does him ruth ann. don't worry. you know what this finger means. >> some people don't adjust to it as well as others, but a lot of our patients that have been in the program for a while are pros at it now.
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they are really comfortable with it. >> the sickest 5% of patients are typically responsible for about half of the health care spent. as many times the traditional health care system is not able to meet the needs. that's where they fall into the gaps in care and end up unnecessarily back in the hospital. we're spending half of the health care dollars while the quality of life deteriorates. >> under new federal guidelines, hospitals are partly responsible for keeping costs down and emergency room visits could mean a penalty. they estimate they have reduced emergency room visits by one-third. >> when you were sick the doctor came to your house and you go through the time where you can't get to see a doctor. that has been a big reward to me and the satisfaction that i get somebody to talk to and to help keep track of me and am i okay. >> want to learn more about the
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companies featured on "agility in action ", head over to our website. thanks for joining us. top of the hour. i'm poppy harlow. major developments in the past few moments. this is anything but a dull and quiet day on the campaign trial. both candidates unleashing harsh words. >> to just be grossly generalistic, you can put half of trump supporters into what i call the basket of deplorables. right?

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