>> there are some that accused you of having videos that are like soft porn. >> they are tastefully smutty. >> what are your dreams? >> to rule the world. >> michael jack is the man of the 80s. >> music to the beat and talk. it's rap music. >> i will speak my mind. >> heavy metal glorifies sex and violence and hates authority and adolescent boys love it. >> it's weird, beastly presentation that was birthed in the pit of hell.

>> john lennon was shot by an unknown white male.

>> the world is reactive with the man shot and briefed of the first rock 'n' roll assassination. >> it was like in one moment the 60s and the 70s got murdered. >> in his life has given more love than most men and women on the face of this earth. love is not dead even though john is. >> you start the decade with the death of a beatle. you don't know where you are going to go culturally or musically. >> for a while it seemed nothing was new on the horizon. announcing the latest achievement in home entertainment. the power of sight i the power of sound. mtv, music television. >> we are so excited about this new concept in tv. we will be doing for tv what fm did for radio. at the time the world said people won't watch videos over and over, but we knew we had

something special. ♪ >> mtv made you feel like the artists were in the room. >> when you had the rotation of say maybe 100 different videos being rotated over and over, they do a great job of exposing new acts. ♪ >> britain was ahead of the curve. they paved the way for this accidental second british invasion. >> if you look at some groups, you can't help but ask where on earth did they come from. the answer was the same today as two decades ago. they come from britain. >> the beatles were 20 years ago, but a new generation and a

new wave. >> they were describing the sleek dressy new bands coming out of england. ♪ don't you want me baby >> the british artists understood how to use visuals in a way american artists didn't get that quickly. ♪ >> do you really want to hurt me is a great people. it's old people like it and the young people like it. the proof is in the pudding. buy it and eat it. >> mtv met with duran duran's managers and said we are look being for james bond videos, on

location. they went and said we need to up the ante. we need to give the channel something they have never seen before. ♪ >> some accused you of being soft porn. >> excuse me! >> we like to call them tastefully smutty. ♪ her name is rio and she dances on the sand ♪ ♪ just like that river twisting through a dusty land ♪ >> why do you think they were so popular? >> there is a tradition that goes back over the past 20 years

from the days of the beatles and the rolling stones. british bands seem to be better at it than americans. rolling stone chose them as best new band of the year. it was incredible to see them. i was shocked. >> i once read you were called the pink floyd of the '80s. what do you think of that? >> we're not at all. we're the cure of the '80s. ♪ and i know i was wrong when i said it was true that it could have been me ♪ >> the holy trinity of alternative british music is the cure. depeche mode, and the smiths. all three of them started out as these fringe bands that by the end of the '80s were selling out stadiums.

♪ will you take the name i'll give to you ♪ ♪ and will you return it >> what's newer, computer programmers or musicians. >> i'd say neither, actually.. >> what are you, then? >> bank robbers. ♪ how does it feel you treat me like you do when you play your -- ♪ >> in the uk, disco did not suck. it never sucked. bands like new order combined it with the new synthesizer sound and they gave us incredible songs that got us out on the dance floor. ♪ >> i like what's happening dance places now over the last year or two. i think the music is becoming very healthy.

forget anything!'t [kid] i won't, dad... [captain rod] happy tuesday morning! captain rod here. it's pretty hairy out on the interstate.traffic is literally crawling, but there is some movement on the eastside overpass. getting word of another collision. [burke] it happened. december 14th, 2015. and we covered it. talk to farmers. we know a thing or two because we've seen a thing or two. ♪ we are farmers. bum-pa-dum, bum-bum-bum-bum ♪

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it has done wonders for the sagging record industry, it made overnight stars out of rock groups whose records had been gathering dust. >> this year the first since 1978 business is finally up. the reason is music videos. >> we had no idea that music videos would have that much impact on the musical culture. it changed the dynamic of what you had to do as far as promotion was concerned. you had to be a performance artist as well as musician. ♪ >> the intelligent ones recognize that it's a marriage between the visual artist and the musician at this point. ♪ >> the man or the woman who finds the right combination will

take it all. ♪ let's dance put on your red shoes and dance the blues ♪ >> when david and i decided to work together, it was pretty clear that david wanted to make a commercial album, you know. now i'm going to go make a pop record, but it was going to be his version of pop. >> my songs always tend to be impressionistic or have a surreal quality to them, on this album is the first time i really tried to adapt to an adapted approach of writing. ♪ you should fall into my arms tremble like a flower ♪ >> artists in the '80s, david bowie, realized if you want to make it, you have to be on mtv. >> there's one group that's not happy with mtv. being told their music doesn't fit the format. ♪ she's a very cheeky girl >> that's what's happening. we're being set in the back of the bus television style. and they get away with this then other shows try it.

>> they don't exclude black acts, they exclude music that's not rock and roll. >> mtv came out with no consideration on how to infuse black music in the mix. >> i am just so money by the fact that so few black artists are featured on it. why is that? >> we have to do what we think not only new york and los angeles will appreciate but some town in the midwest that would be scared to death by prince or a string of other black faces. >> interesting. thank you very much. >> when are we going to see anybody of color on mtv because you said music television. when are you going to start covering all genres of music. >> music has no color. and shouldn't have color. and i don't believe in that. when i do, i don't want it labeled black or white, i want it labelled it's music. [ cheers and applause ]

>> 1983, motown has a big tv special, motown 25th anniversary. at that time "thriller" is out and doing well. michael jackson couldn't get billie jean on mtv. >> when the rest of the world was going crazy and he can't get on mtv, michael jackson, come on! >> when he does that moon walk, if you were on the couch, by the end of it you were on the floor at the tv, you couldn't believe what you were seeing. >> i was saying the moonwalk was one of the first viral moments that affected rock history..the next week, "thriller" started selling a million copies a week. >> i like michael jackson because he is good, he knows how to dance. >> he is sexy and gorgeous.

>> michael jackson is the man of the '80s. >> mtv starts to get pressure from cbs records, michael jackson's label. >> rock and roll in itself was the thing that broke a lot of rules. >> you're successful, you try to make your own rules occasionally. >> as the story goes, cbs said we will pull every other artist we have on mtv if you don't play this. they had to be blackmailed into doing it. ♪ it doesn't matter who's wrong or right just beat it ♪ >> he was the artist that mtv really needed. they didn't know they needed him, but when we started to see the michael jackson videos, it was unbelievable. then there's the domino effect. suddenly you see prince videos from warner brothers do the same thing. ♪ tonight we're gonna party like it's 1999 ♪ >> prince wasn't just materializing out of nowhere, where was he before this video?

>> prince was a huge star on black radio stations, people, he had a real underground cult following. he was a very sexy, hot performer. ♪ the sweat on your body covers me ♪ >> prince loved the idea that he was taking his punk funk music and turning it onto a white audience, and that wouldn't have happened if not for mtv. >> when i was younger, i always said that one day i was going to play all kinds of music and not be judged for the color of my skin but the quality of my work. ♪ purple rain. >> prince had a great androgyny, he blurred the gender line, he sinks, he writes, he plays. every time i see him, it is like really?

okay, i quit. >> when he plays guitar, it is part of his body in a way i've never seen before, it is not contrived, it's just happening. what was his music? was it r&b? his music was just straight down the middle, mainstream, grab you by the throat and balls pop. ♪ we go down to the river and into the is river we dive ♪ >> at this point, a lot of it is about being there, which is why we haven't done too much of the video thing. a lot of it is -- it allows too much distance, what our band is about is about breaking down distance. >> bruce was all about credibility and intelligence and integrity. so how would he translate his

music and his attitude toward the world to what seemed like this frivolous world of the music video. bruce is not going to be next to a winking model on a sailboat. ♪ you can't start a fire you can't start a fire without a spark ♪ this begun's for hire ♪ >> he ends up doing an essential ly video with the then unknown star courtney cox. if there was an artist in the '80s that transcended the music video, he is the guy. he is the one that didn't need to do great music videos to still be a great artist. just bruce springsteen. it was great music. those businesses will need legal help as they age and grow. whether it be with customer contracts, agreements to lease a space or protecting your work.

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david bowie, mick jagger, billy joel, rod stewart, all famous, all rich, and all men. rock and roll has been pretty much dominated by men until the last few years. ♪ you're a heartbreaker >> pat benatar is hot, very hot. three albums in the past three years, all million sellers, and the latest album hit the top of the charts in just one month. her style is defiant, raucous, tough, and very sexy. ♪ we are young heartache to heartache ♪ ♪ we stand no promises, no demands ♪ >> it appears to me the one on stage is what i picture a modern woman who can be.. someone who is aggressive and

soft at the same time. has a lot of strength and conviction. and can look good and still have brains. >> you would think in the era of music becoming a visual form more than ever that it would all be about objectification, but there were a lot of strong women on that video screen. ♪ >> meet the darlings of l.a.'s new music scene, the go-goes. ♪ you see the people walking down the street ♪ >> unlike earlier girl groups like the ronnettes or the supremes, the go-goes write their own songs and play their own instruments. ♪ they got the beat they got the beat yeah, they got the beat ♪ >> that was at punk rock as it got. to see girls up there, not just singing backup or not just standing in some cool outfit in front of a band, like they were the band. ♪

>> while the go-gos always look like they're having fun, they are to be taken seriously. they're the first female group ever to have a number one album, and they are at the top of the list of female rock stars whose impact within the industry is stronger than ever. ♪ the phone rings in the middle of the night ♪ my father yells what you gonna do with your life ♪ >> i thought her voice was extraordinary, and cyndi was a good visual content creator. i mean, those videos were so colorful and fun. >> this being march 31st, it's also a monday. so you might consider it a manic monday, you would be interested in knowing there's a hit song by the same name. we are joined by the architects of that song. they are the bengals. you guys are very hot. yes? ♪ i was just in the middle of a dream ♪ >> when the bangles came out, everyone was like it is another

go-gos. they were like we're not the new go-gos, we're the new beatles. ♪ but i can't be late because then i guess i just don't get paid ♪ >> lot of people call that a '60s sound. do you think so? >> that's our main influence. we don't go in and is say let's make this a buffalo springfield song. that's just the way the songs end up sounding. ♪ just another manic monday wish it were a sunday ♪ >> there's always a certain amount of people who will never take women as a group seriously. >> i mean, it's run by a very chauvinistic industry. >> we don't concentrate on the music. we don't worry about those things. we just keep writing songs. >> i think there was a little bit of an attitude that they're okay for chicks. they can play okay for girls.

we didn't understand why our gender mattered or why it defined us. >> "people" magazine says it will take an act of congress to keep this woman from becoming a mega star. whitney houston. ♪ how will i know if he really loves me ♪ ♪ i say a prayer with every heartbeat ♪ >> whether she was doing a dance song or she was doing a ballad. ♪ the greatest love of all >> it stopped you in your tracks because you just couldn't believe that one woman could be blessed with that much, with the looks and the talent. >> this lady started as a dancer, went to new york, went to paris, worked with bands, came back as a single, is she hot. this is madonna! >> if you saw madonna, she look just like the girls who hung out at a club called the fun house. all the girls had the mesh thing and the boots and it was a mix of new wave punk with this other dance sensibility.

♪ holiday celebrate >> i think madonna was able to use that core dance music, use the style of the streets that were going on and evolve that into a pop career. >> we are a couple weeks into the new year. what do you hope will happen not only in 1984 but for the rest of your professional life, what are your dreams, what's left? >> to rule the world. ♪ star light, star bright first star i see tonight ♪ ♪ star light star bright make everything all right ♪ >> all of a sudden there were girls around with the gloves with the fingers cut out, hair in a net, wearing short skirts. there was like hundreds of thousands of jewish girls around the country wearing crucifixes because of madonna. >> what do you like about her? >> i like the way she acts like a different attitude that no one else has. >> dresses how she wants, acts how she wants, sinks how she wants, does what she wants.

>> i think her appeal is that she's feminine, she's herself, she's sexual, but she's strong. she's an individual woman. >> madonna understood the mtv phenomenon, she understood the vibe and the look and the sound. it all came together with her. >> everyone underestimates you. you keep giving them surprises. if they get you all in one glance the, what's going to make them look again? ♪ ooh, like a virgin, feels so good ♪ >> madonna sang like a virgin and started to roll around on the ground, people thought it was a career ending moment for her. >> in this wedding dress, rolling around on the floor. it kind of stopped everybody in their tracks, thinking what is she doing, why is she doing it. but literally by the next morning, she's the biggest star in the world. >> madonna had no doubt, she's

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would never dream of wearing before. and at first, it was a lot of fun to really get dressed up and pull in that corset and just wear tons of makeup and great big, huge hair. you had to have that sexy sort of thing, i am coming out of a gold mold and she has a welding iron and she is an amazon welding woman or something. >> we felt lost in the theater of it. it got to the point where videos were more important than the songs. >> it did feel like i can't steer the ship any more, where is it going. where are we headed. >> i think heavy metal is the true rock and roll of the '80s, and rock and roll was basically made by people that were thinking with their crotches. ♪ >> heavy metal, it is not something new in physics, it is rock and roll.

loud, rude, it glorifies sex and violence. it hates authority and adolescent boys love it. >> this is it, this is the hot stuff. >> turn it off a second so we can talk. ♪ shot in the dark one step away from you ♪ ♪ shot in the dark >> you turn on your television set and you see this weird beastly presentation that was birthed in the pit of hell. >> where does he get information that i am satan? do i have horns? i know i am strange looking, but i don't have horns and i don't speak like that. >> critics say there's something seriously wrong with heavy metal music, outrageous by design. that it may have contributed to a number had of teenage suicides. >> has rock and roll finally gone too far? a growing number of people think so and took the case to a u.s. senate hearing.

the complaint that rock lyrics and videos are crossing the line into trash and smut. >> we are asking the recording industry to join parents by putting a label on products inappropriate for young children due to sexual or violent lyrics. >> in the '80s, artists pushing boundaries in different ways were bringing those messages and s images into our homes and that provided political opportunity to push back against it. >> we can say they're senator wives, they're messing around in washington but they obviously have some real concerns. >> there's a lot i do that they applaud. they are taking responsibility as citizens. >> i brought along two videos which i believe are representative of the kind of presentation which caused the furor. ♪ got it bad got it bad got it bad ♪

♪ i'm hot for teacher i got it bad so bad ♪ >> who's going to decide what's a sexual content of a lyric, who's going to decide what is object scene and like that. same housewives that are spearheading the movement? >> in all candor, i would tell you it's outrageous filth. if i could find some way constitutionally to do away with it, i would. >> fans thought i am capable of making decisions about music i am listening to. i don't need tipper gore deciding this is too object scene for me. >> the next witness will be mr. frank sappa. >> the establishment of a rating system, voluntary or otherwise, opens the door to an endless parade of moral quality control programs, things certain christians don't like. i think leave it up to the parent. not all parents want to keep their children totally ignorant. >> you and i differ on what's ignorance and what's educated. >> they didn't get the rating

system they wanted but got a commitment to an inscription on packaging of albums and cassettes and videos saying they contain explicit lyrics. >> good rock and roll breaks all the rules, okay? that's just the way it is, way it always has been. elvis presley was not good for the children either. >> good morning, everybody. i'm very pleased to announce live aid which without a doubt will be the largest pop concert. >> live aid was the brainchild of bob geldof and midge ure. the two of them were looking to raise as much money as possible for the famine victims in ethiopia. >> when tomorrow's 17 hour fundraising concert starts, sellout crowds in stadiums will be joined by a television audience of perhaps 1.5 billion people in the world. >> come on baby, hitting the road yeah!

♪ come on now in the middle of the road, yeah ♪ >> watching live aid on tv was my version of driving to woodstock and i watched every second of it. ♪ everybody is don't have to live like a refugee ♪ ♪ don't have to live like a refugee ♪ ♪ all we hear is radio gaga ♪ radio gaga >> the great thing about live aid, it showed that musicians seemed to be the most altruistic people in the world. >> and whose heart is in dublin ireland, group never had a problem saying how they feel, u2. >> when they played live aid, things changed. rock and roll was getting serious. music could change the world. bono could change the world ♪

sunday, bloody sunday sunday, bloody sunday ♪ >> u2, formed ten years ago when the members were school boys, is now arguably the hottest rock and roll band in the world. their last album the joshua tree has sold more than 13 million copies worldwide. >> u2 in the video age were great band and maintaining that kind of connection with people and not getting the message lost in the medium. >> spent the last ten years finding out how to be in u2, spend the next two seeing what u2 can do. when you're completely outnumbered, overshadowed, and outshined. so what if you dared to explore this great big beautiful pond.

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right now, all around us, so compelling you never miss the fact there's no melody is a music that is all beat, strong beat and talk. it is rap music. ♪ >>.rap music began in harlem in the south bronx on playgrounds like this one where people gathered to spin records and recite their own lyrics, their raps, over the instrumental section.

the brakes was curtis blow's biggest hit, selling 680,000 copies, hitting the top of rhythm and blues chart. >> as a young kid, running around with a local dj crew, i watched the transition from all the disco music that we used to play at all the block parties to slowly but surely hip hop taking over. >> the music underneath rapping is called scratching, process of using two turntables and mixer making new sounds out of already existing albums. >> the thing that gave life to music in the '80s for me was hip hop. because it took the sounds of the '60s and '70s and brought it to the forefront. ♪ no state of mind behind to the ways of man kind ♪ ♪ only god knows what you'll go through ♪ >> the message was the first hip-hop song that wasn't just a party song, it was talking about

what was going on, talking about urban decay, drugs, crime, prison, all these things that were hitting communities hard. ♪ scram knowledgers, burglaries, pickett pocket pedestrian lers, even panhandlers ♪ >> the message was okay, put that down. what he just said, put the record back, play that again. ♪ don't push me cause i am close to the edge ♪ >> everyone knew the game had changed and it really opened the flood gates for the next generation of rappers. ♪ it's not michael jackson it's tough ♪ >> when run dmc came out, they were taking rock and roll music, putting it together with hip-hop, making something brand new out of it. ♪ you can't touch me with a six-foot pole and i even made the devil sell my his soul ♪ >> run dmc, kind of led zeppelinized hip-hop, it was looking the scoreboard down. ♪

>> aerosmith was falling off the map at that point and it sort of brings them back to the floor. and it also breaks run dmc in a much bigger way because then you start to get more white kids listening to hip hop. ♪ walk this way talk this way >> run dmc's latest album "raising hell" sold more than a million copies in 13 weeks, a first for a rap record. >> that album is called license to l. that's a stupid name. ♪ you wake up for school and you don't want if a go ♪ ♪ you ask your mom please but she still says no ♪ >> hip-hop was our baby, our culture, this is our music, we created it, then here come the beastie boys, and we were afraid we were going to lose it. ♪ you got to fight for your right to party ♪ >> and started listening to the music, they really were funky and they could really get busy.

so we were like, okay, all right. ♪ >> beastie boys come out what people thought would be a pop hip-hop group. no, straight hip-hop. beastie boys was dope, you know what i mean? ♪ flash monkey junky that funky monkey ♪ >> license to ill spread like wild fire, introduced a lot of people to hip-hop culture. >> can you give us some definition of the lls? >> ll stands for ladies, love, legend, lover of ladies, red hot lovers looking for a little, learning and your liking, just a lot of ls. >> talking about yourself, how much of a lover, how women love them to death, how they can throw down, how good they can dance, how bad they are, nobody better mess with me, all that foolishness. if they were to address the issues, the issues being poverty, the issues being not

having political power, you see what i'm saying, all these issues, they should be addressing this with their energy. >> rah kim is the guide of dmc. >> rakim is the god mc. he single-handedly changed the phrasing of rap music and hip-hop. he came to the world like a poet. ♪ hard on the boulevard ♪ i never get scarred >> i learned different rhythms listening to jazz. i learned different rhythms. so i kind of incorporated that in my rhyme style. not just the regular doom, doom, doom. i was in between, doo-doom, doo-doom, doo-doom ♪ see all there is to see before. >> i'm trying to set an example for the little kids, know what i'm saying. got to teach the babies, know what i'm saying, try to lead them in the right path. ♪ >> the summer of 1987, "rebel without a pause" comes out. it was a call to arms, it was the sound of anger, it was the sound of something boiling

under. public enemy literally said we want to be music's worst nightmare. >> public enemy's extreme politics has meant almost no radio air play, even on black stations. it's rap for a reason. they call it a mind revolution. ♪ a rebel in his own mind >> "rebel without a pause" was heavily influenced by rakim and heavily influenced by what was just going on. it was really a desperate call to have us being heard. >> you talk about black all the time to a multiracial audience. shouldn't you maybe be thinking about who are the people i've got out here? haven't you got a responsibility to them rather than what you personally -- >> i have a responsibility to my people and my culture, because my people and my culture have been brutalized and ignored for years. ♪ ♪ my mother standing in the welfare line ♪ ♪ the way you survive this crime ♪ ♪ i might as well speak my mind ♪ >> ice t is the first west coast gangster rap.

reality rap. 6:00 in the morning police at my door. ice t did it way before nwa did it. ♪ straight outta compton ♪ ice cube from a gang called with attitude ♪ i got a sawed off ♪ ♪ ♪ squeeze the trigger and bodies are hauled off ♪ >> the los angeles rap group nwa drew fire from police because its album "straight outta compton" talked in brutal language about retaliating for gang sweeps in the l.a. area. >> nwa gave us the gritty, grimy gang-banging streets of compton. this is what's going on with us. ♪ as i leave believe i'm stomping ♪ ♪ when i come back, boy, i'm coming straight outta compton ♪ with 8 grams of natural protein, and 8 other nutrients to provide balanced nutrition. moms know kids grow strong when they milk life.

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♪ i want my mtv you can talk about videos, but in the '80s the actual sound of what popular music was and what was accepted as a sound, a drum sound or keyboard sound or bass line sound changed profoundly over the course of the decade. ♪ she drives me crazy ♪ like no one else ♪ she drives me crazy

♪ and i can't help myself >> coming to the end of the '80s was like watching a kaleidoscope. you open it up and you see a little bit of everything. ♪ the love shack is a little old place where we can get together ♪ >> it was the time when everybody was getting involved and everybody was expressing themselves loudly. we are having the best time ever. ♪ never gonna give you up ♪ never gonna let you down ♪ never gonna run around and desert you ♪ >> every audience needs to get fed. you know, we'd fed the pop audience. but where's the rock and roll? ♪ oh, we're halfway there ♪ oh, living on a prayer ♪ take my hand ♪ we'll make it i swear >> bon jovi comes in with a huge record. ♪ pour some sugar on me

>> def leppard. fantastic record. ♪ pour some sugar on me >> and that begins to bring that kind of music back. >> at the end of the '80s, everybody came to the same conclusion simultaneously. something new needs to happen here and it's got to be real-sounding, more garage, less produced. ♪ i need an easy friend >> this music that was bubbling out of places like portland and seattle, and bands like nirvana that weren't looking to fit in to what was being played on mtv or what was being played on radio. ♪ i can see you every night ♪ >> eventually radio and mtv came to them. >> the seeds of what will happen in the next decade are already all there by the end of the '80s.

college rock like r.e.m. was something new entirely. ♪ follow me, yeah follow me ♪ got my spine i've got my orange crush ♪ >> the way that peter buck played guitar and the way that stipe sang where the voice was incredible but you couldn't quite figure out what he was saying it just made them more alluring and mysterious, you can get why that band would become huge. >> it wasn't new wave, it wasn't a new romantic. they started calling it alternative music. ♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ and i feel fine ♪ fine, fine, fine >> you know, this is the thing about the '80s. everyone thinks it's about crazy haircuts, lots of makeup, insane

clothes, and it was. but the thing about this music that lasts is that their songs were so good. >> you can go back and listen to those records, from the engineering to the musicianship to the writing and to the performance of it. it surpasses most music. >> everybody had a story, and they wanted to tell it. the artists that were coming through the tv and into your lives. ♪ everybody wants to rule the world ♪ >> i'll say that the music of the '80s is more effective than what came to us in the '60s simply because all of us were included this time. no decade was more effective in dance music, in politics, in different genres than the '80s. there will never, ever be another decade like it, ever. ♪ everybody wants to rule the world ♪ ♪ there's a room where the light won't find you ♪ ♪ holding hands while the walls come tumbling down ♪

♪ when they do i'll be right behind you ♪ ♪ so glad we've almost made it ♪ so sad they have to fade it ♪ everybody wants to rule the world ♪ ♪ it's probably the most cultural event in the history of america. and a whole new generation of freaks. >> what guys seem to get off on. they like these high-energy sort of events. >> and if the sights and sounds of soul is your baby, we got it. >> can you bet your bottom we

got them, baby. >> unless you've been living in a sealed cave, you probably noticed that america's latest craze is disco dancing. >> this is punk rock, its purpose is to promote violence, sex and destruction in that order. >> rock and roll is pure stamina! ♪ ♪ ♪ ♪