♪ president trump's executive order banning immigration from the seven muslim majority countries is halted. >> nothing is more sacred in our country than the rule of law, period. fuel stop. that's it. and that's for everybody in the country even the president. >> there were 1200 federal sitting jumps in the united states. is this a ruling by one judge who is essentially overruling the president of the united states. >> this president is not going to take this lying down. a very strong signal from this white house, that they intend to go right after that temporary restraining order as soon as possible. >> you can disoboe the order of

the washington judge, and then we have a real crisis. >> the government is reinstating visas and is, quote, back in business as ushl. >> announcer: this is cnn breaking news. good morning, everyone, what a saturday morning it is already. so good to have your company, i'm christi paul. >> i'm victor blackwell. welcome to our viewers here and around the world. breaking overnight, the white house getting ready for a legal battle over the travel ban. the judge putting a temporary halt to the imnation ban nationwide. >> yeah, the ruling coming from washington state where the attorney general says no one is above the law, not even the president. the federal government was starting to reinstate vees sass. the authorities told airlines go ahead, board those previously caught in this ban. but the president vowed to

appeal. >> we have a team of reporters and legal experts standing by to break down what this ruling means and what comes next. let's start in washington with cnn's brian melrose, he's there with reaction. and reaction from the white house was swift, brian. >> yeah, no doubt about that victor, you can believe this is a bitter and meal battle over the future of the executive order from the trump administration. it's something that you said, victor that the white house has vowed to fight up until the very end. make no mistake, this order has a direct and immediate impact, halting president trump's executive order to prevent the travel from those search muslim countries. telling airports around the country, it's back to business as usual as they begin the process of reissuing these visas. this all comes from the temporary restraining order put

in order nationwide by a judge in washington state that ended this skwek tiff order at least for the time being. now, this could lead to another round of confusion in airports all around the country, as airlines and officials try to figure out how exact lly implemt this judge's ruling. the attorney general in washington state who argued this case ben ferguson said it's not his fault that it could end up with another round of confusion, but it's the cause of the white house. >> i'll tell where you there's been confusion. the president's executive order. that's what caused confusion. i'm sorry, there's no other way to put it, it's keystone cops, it really is. that's not just me speaking, it's republican members of congress. that's what caused the confusion. again, there's nothing confusing about what the judge ordered. and the federal government will be expected to abide by it, and they will. >> meanwhile, the white house not backing down in any way,

shape or form. take a look at this statement from white house secretary sean spicer from late last night, at the earliest possible time the department of justice intends to file an emergency stay of this order and defend the executive order of the president which we believe is lawful and appropriate. the president's rule is protect the homeland and he has the responsibility to protect the american people. first came out, include the word outrageous. a second statement was later put out and that word was removed. at this point, victor and christi, we're still waiting on the department of justice's official response from washington that could come at anytime. victor. >> ryan nobles in washington. thank you so much. and at jfk airport, we were sitting here last weekend, rachel, and there were all kinds of confusion at airports. what's it like there this

morning? >> reporter: well, christi, there an incredible amount of uncertainty here at jfk, how the new rule will go impact travelers. cdc officials held a conference call last night at around 9:00 p.m. with all of the mitch airlines saying that business would go back to usual, prior to the travel ban. this is according to an airline executive, now, following that call, american airlines, taking down their travel alert on their website. also qatar airlines putting out a statement saying, as directed by u.s. customs and board protection nationals of the seven affecting countries listed below, with an issued valid card will be permitted to travel to the united states and will be permitted on arrival.

some are encouraging people to take advantage of this moment with all of this uncertainty. however, other advocacy groups not wanting to get people's hopes up. and are waiting to see how this all plays out. now, the state department is working with the department of homeland security. working to determine the effect of the stay. as we pointed out, last weekend, we saw a huge grassroots protest here at jfk, demanding the release of the detainees who were hemmld, just following thi executive order. christi and victor, we will see how the day unfolds here at jfk with all of this uncertainty. >> rachel, thank you so much. >> let's bring in cnn legal analyst and criminal defense attorney david cevallos joining us here on the phone. and here in the studio, immigration attorney jessica stern. good morning to both of you. jessica, i want to start with you, now that the judge, judge

robart, has put an restrain on the executive order, do you adds vise people with valid visas to come to the u.s., or is the situation too volatile and suggest that they wait? >> i actually would advise that they get on a plane and come into the u.s., victor. box the court has said that will a likelihood of success on this lawsuit that has been filed by the state of washington and by minnesota. and so the likelihood of this reverting back to the ban being in place, anytime soon, seems to be low. gentlemen, the white house will be appealing the decision, but ultimately, the fact that this temporary restraining order was issued in the first place is a strong indication of where this is going to go. and where it's headed. >> okay, daniel, let me come to

you, this applies nationwide. there have been other findings to the president's executive order that were limited in scope in the district to which the judge presides. judge robart explains it this to the rest of the country. explain why. >> it's a fascinate issue. the judge with probably the only real legal citation that i see, cited a very similar case arising out of texas that involved the prior administration. but the important part of it is that that case stands for, probably should for at least this judge out of the fifth circuit, and this would be a case out of washington that we're talking about today. that immigration laws should be enforced vigorously and evenly throughout the entire country. and based on that, the judge struck down this policy, not just in his jurisdiction, the state -- the district in which he sits in washington. but nationwide. and what's fascinating is that

in theory, the president can decide which court he wants to follow. he could choose to follow the one point that validates his policy. or he can choose to follow the court in washington. and if he decides to claim that the court in washington -- he doesn't have to follow that court, then we have a bit of a constitutional crisis on our head. >> so, this calls for immediate relief. jessic jessica. let me come back to you. for people who want to come into the u.s., who attempted to come in last week after this was enacted, how quickly is the visas be reinstated. we know that tens of thousands were revoked in the week since the executive order. how quickly can these visas been reinstated? >> there's been condmriblgtss numbers as well. we herd 40,000 and somewhere

between that and 100,000. so, it's the government, they're going to need to act swiftly in order to process the visas. but we do know in that of the orders that took place earlier last week that there was some delay with the border protection agency's complying with the orders. so, it seems that they are addressing it and recognizing it. and hopefully it will be followed, but it will take some time for the visas to be reissued. however, the airlines are supposed to be letting these folks on board with the visas. >> there's been probably a half dozen defeats for the president's executive order. there was one just before it came down from washington state there was one victory there in boston. i' wondering as we await the response from the government, what do you expect to be the legal foundation, their argument, as they appeal the restraining order? >> well, we saw some release

from sean spicer's statement from the white house they believe the immigration and nationality act gives the trump administration the power to bar entry to those people that it deems dangerous. now, of course, the state of washington's position on that was that that particular section of the law is over the newer federal laws that say, no, not quite. in fact, you can't discriminate against people. and then, of course, the state of washington's position is that no matter what the federal law says, it is unconstitutional, it's a violation of the establishment clause, the equal protection clause, to discriminate against people based on race, national origin, religion, et cetera. so, that -- the white house's position will be clear from both a statement and a speech, on the basis under which it will appeal.

and, frankly, given the state of the different circuits and the circuits courts, a reasonable judge on the 9th circuit might agree with the kurcurrent trump administration. reasonable minds may differ, because as you can see, they do. >> jessica, for people who attempted to come into the country and found themselves last week it they were okay to get on essentially on the plane friday afternoon eastern time, but by the time they got here, they were under this ban. what protections would they have, potentially, if that were to happen again, if they tried to get in, to this restraining order? >> well, the two happened in midflight. ultimately, they should be admitted into the united states. sovereign immunity is usually the main reason why people can't bring claims like this against the government. but we're seeing that people are

not able to get to their jobs, companies in washington, amazon, expedia, they're missing out on their employees. students at colleges are not getting to school on time. it could lead to issues that have further implications. the advise is not to leave the country if you're currently here because we don't know how sensitive it could be. but if you're about to get on a plane and come to the united states, our advice is that you should. >> thank you so much for the conversation. well, the disappointment and the disgust over president trump's travel ban we've seen across the nation this week is being echoed across the globe. several protests overnight and expected to skoncontinue today. none more controversial than the cover of this magazine. the story behind that, that's coming up. age should burn and rt close of day;

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welcome back. we're following breaking news this morning. the white house scrambling to silence a federal judge in seattle, a judge who blocked president trump's immigration order. >> following the order, the airlines will begin reinstating visas that were cancelled last weekend. refugees with valid visa and migrant will be allowed to travel. the white house is expected to call the department of justice to file an emergency stay to that order. >> people are protesting in london. right now, we have a crew that's headed there. we're going to bring you those images as soon as we get them. demonstrations also expected today in paris. >> this is the latest state of protests across the globe with signs, chants of unity, marches there in sydney, australia,

calls for immediate action of refugees. dozens the students and activists in indonesia, they demanded that their government ban trump. that adds to several protests in the u.s. here's the list. 1:00, marcher text white house, also in miami, philadelphia, then the lgbt solidarity rally over the ban at 2:00. finally, a march in west palm beach, florida. we should say, that this list could grow. as we saw last weeker there were spontaneous demonstrations at airports across the country. expect this list to increase. >> joining me to talk about it, i want to get your reaction to what's happened overnight. >> it's good news, i think. a lot of folks, i think in the united states and across the world are really worried about what this meant, and whether or not america do stay america. obviously, we don't know exactly how this is going to play out.

it's nice to see there's say state of washington appears to have standing. amazon has also matters. and it's not that our majority wants and not something that our legal system is going to accept. >> do you expect that people, who had their visas revoked, going to get back to the u.s. at this point, if they see this window of opportunity? >> you have to remember, a lot of people who are affected by this, their entire lives are in the united states. they have families, jobs. their entire life is set up by the country. tens of thousands of people were implemented in this. it was implemented in such a chaotic and heartless fashion, for those people, i would imagine they'd want to be here as soon as possible because is this their home. obviously, there are people who the connection is not the same i would imagine they'd be a little

more circumscircumspect, i was that this may give people whose lives were damaged by the trump administration a chance to resume things. >> if they do come home do you think they'll stay, that they'll come back to the united states? >> it is hard to. it's be honest. the trump campaign stressed the idea of a muslim ban and the wall and mass deportation. and the kinds of things he said about the certain kinds of americans and human beings. but so there are people who say this isn't a muslim ban, to me, that's naive, if not offensive. we've all been paying attention for last year and a half. we understand what it means. we have a candidate who is accepting white supremacists. and made it acceptable in the united states. for him to come out and say it's not a muslim ban, it's a travel

ban. national security has been an excuse we've used in this country to harm people in this country, and throughout the world for a very long time. so it's hard to feel safe. and this doesn't go away. and that's one of the most upsetting things about this is that no one in the world is going to forget this. >> so, a lot of people who support donald trump who say, look, i'm not a racist, i'm not a bigot, i just want to be safe. is there an understanding of that? >> absolutely. who wants to see extremism and terrorism. but how do you keep the country safe by alienating the very countries you need to work with to fight terrorism? if donald trump really cares about terrorism or safety show me a single comment about the terrorist attack where the terrorist killed six. claimed to be basically the far right. not a single comment. he doesn't care about terrorism. he doesn't care about people of color and minorities, he only

cares about violence. >> there was a magazine, we just showed, and we'll show the cover again, it's blasting president trump on america. this is quite controversial. what is your reaction to it when you first look at it? >> i have to say, i gasped. i was a little surprised by the violence of the image. i'm not a fan of that kind of image. i'm not a fan of that kind of dialogue. i'm not a fan of that kind of conversation. if the purpose was to draw our attention to what's happening, i mean, here we are discussing it, so i suppose in that sense it works. my problem with that kind of image is what i saw with the trump campaign. being offensive and racist certainly gets you retweets and attention and air time. but it's not the foundation of a democratic conversation. >> i want to show you -- i think we've got video of what's happening in london at this hour. kind of live pictures here of some of the protests that are

going to be going on today against donald trump's executive order. when people of the muslim faith and the muslim community look at these -- these kinds of crowds that are coming together to fight this, what is your feeling? what does that do for you? >> for me, it's a powerful feeling. for me, obviously, you know, there's an mrment in this, where if you're a minority, you're a person of color, a certain faith, you feel threatened. the larger question is what is happening to the united states and what is happening to the west. to me, it's not just that's great a lot of people and our allies came out in solidarity. it's that a lot of people across the world are standing up in defense of certain core values. and across the united states, all the protests from people in different walks of life and different parts of the country really represent this idea that united states is not supposed to be a country where we use religious to identify

nationality. that's not a muslim concern. that's a secular democratic concern. that's something that we need to put front and center. this is not just about my community. >> haroon moghul, so appreciate you being here today. >> thank you. >> let's bring in republican strategic. good morning to you. judge robart said this from the bench, in the temporary restraining order. the federal government was, quote, arguing that we have to protect the u.s. from individuals from these countries and there is no support for that. i assume you disagree with there being no support, what's your take? >> i think at the end of the day, we have to look at the intent behind what our president was doing. he did exactly what he said he was going to do on the campaign trail, and now as president, he's putting america first. when you put america first, you have to remember, and everyone does, that there are people around the world, especially in

these seven countries that want to do harm. there are people who want to destroy not only our way of life, but to be quite matter of fact, in its reels. so the president understanding the weight of the world, especially on our homeland is acting, putting in actionable things in this executive order to have a stay on travel. and to do extreme vetting to make sure that those who are coming into the country are who they say they are, they're going to do what they say they're going to do. and ultimately keep their country safe. so the idea that this is somehow targeting muslims or somehow racists or somehow doing anything other than keeping the country safe i think is false. >> okay. let's separate the intent from the execution. because much of the argument from the attorneys general from the state of washington and minnesota who brought this to the 9th circuits there, they say

what the problem here was, was the execution. and the selection of these seven countries. what we've also heard during this last week since this has been in place, is that not one of these seven countries, iraq, iran, syria, sudan, yemen, libya there, somalias as well, not one of them as committed a fatal attack here on u.s. soil. society selection of these countries, what's the argument for the justification for those? >> well, i think if the judge and the state of washington have a question about those seven countries, they should ask the former administration. they didn't have a problem with it then. because these seven will be determined by the trump administration. they used intelligence from the obama administration. >> but the limitations on the visa waiver program that is a flat-out ban. let me ask you -- >> i'm just saying, the seven countries were by the obama

administration and congress. that's where it came from. if the problem is there, ask them why they chose it. >> but that's on immigration not an all-out ban. but the republicans have been critical of this executive order. how much support do you expect you'll find in congress, agency the white house and the department of justice executes this appeal to the judge's order? >> i think there's going to be a lot of support. you have to remember, they were put there by the people. when they look at who voted for president trump and who voted for them. they're going to find a lot of support for his mission and what he stands for, taking america first. i think they're going to think twice before going against the president of the united states because the constituents want this. >> we have heard that and we have seen in latest polling that there is opposition to this travel ban. and there are people who believe this is an effort to keep

muslims out of the country. that's according to the latest cnn/orc out yesterday. paris kenard, we'll continue throughout the morning. thank you so much. the president's first two weeks in office have been a huge success, but polls show otherwise. how do his numbers stack up to other presidents, just after a couple weeks in office. telling ingredients to showing where they come from. beyond assuming the source is safe... to knowing it is. beyond asking for trust... to earning it. because, honestly, our pets deserve it. beyond. natural pet food. bounce back like...d ...it used to? neutrogena® hydro boost water gel. instantly quenches skin to keep it... ...supple and hydrated... ...day... ...after day. with hydrating hyaluronic acid,

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i'm christi paul. >> i'm victor blackwell. good morning to you. breaking overnight, a federal judge puts a temporary halt on the president's immigration ban, applying the ruling nationwide.

and now, the white house is gearing up for a legal battle. >> on one side, the department of justice trying to fight the ruling. on the other, the attorney general in washington state saying, quote, no one is above the law, not even the president. the federal government was scrambling late last night to reinstate visas. authorities also told airlines, go ahead, board travelers who were previously caught in the ban. as the trump administration plans to appeal that decision, airports across the country, they're kind of gearing up for a second straight weekend of uncertainty. not just across the country, but the country. >> let's talk about this with errol louis and eugene scott. good morning to both of you. >> good morning. >> let's put up the white house's response, the statement, i'll read it, at the earliest possible time the department of justice intends to file an emergency stay of this order and defend the executive order of the president which we believe is lawful and appropriate.

the president's order is intended to protect the homeland and he has the responsibility to protect the american people. errol, first to you, initially, this was described by the white house as outrageous, but they omitted that word. what do you make of that and the omission of outrageous? >> i think the change of the statement and the word is a belated recognition that they don't get to do what they want. that there are checks on the presidency. that the courts have the right to make life difficult on them. and that they're going to have to start making a case. as well as actually assembling actual data. what they were intending was to protect the homeland not just do a campaign promise. >> eugene, republicans in congress have already expressed some disappointment, let's say, in how this executive order was executed. one saying that the vetting

wasn't appropriate. wasn't vetted properly, i should say. how do you expect, how strongly do you expect republicans in washington to come out in support of this president and doj, as they fight this appeal? >> i think as we see supporters of donald trump continue to challenge these lawmakers to get behind them, that will certainly state how some of them will respond, but so will many of the critics. i think people are saying that people are staying their distance have been hostile to this whole policy issue. i think what we're seeing is people focus on the rollout being problematic. but people aren't realizing that perhaps there's no clean clear way that this rollout could have happened more smoothly. they say it's the policy that is in fact problematic. and that's what this federal judge is backing up as well. >> what industry of support are you expecting errol, the latest

cnnorc poll says there's 47% for the president's travel ban, versus 53% who oppose it. >> it's interesting i'm dieing to unpack that number a little bit. i'm sure there's some percentage of people who are opposed to it not because they disagree with the end goal, but because they don't like the execution of it. we found some of that with obamacare. how you get the stuff done will determine whether or not a lot of americans, who might be on the sideline, are going to support you. but beyond that, i think they're going to have to take into account -- by them, i mean the white house -- they're going to have to take into account, again, desire, understandable desire, and in political terms, quite frankly, against a government that's not liking it. they can clean up some of it by execution they can clean up some of it by making an actual case and deciding that it's proper but they're going to have to go out and sell this policy and that's a big part of what the president has to learn to do.

>> eugene, there's the legal response that could come at anytime. and there's going to be political response to defend the president's executive order. and that may be in part focused on this judge james robart. i want you to listen to what he said in august, during a hearing, an unrelated case, involving accusations of excessive force from the seattle police department, watch. >> police shootings involving death involved 31% black people, despite being only 20% of the population living in those cities. 41% of the casualties, 20% of the population. black lives matters. >> we've got the judge there from the bench there saying black lives matter. whether it's warranted or not, it seems like this sets up the activist judge narrative.

again, whether that's warranted or not, not the black lives matter statement. >> absolutely. we know that this circuit in washington is traditionally more liberal than many other circuits. and when this judge made this ruling last night, almost immediately critics of him went out and said that this was an activist move. and that's something that donald trump campaigned on regularly, replacing activist judges. the challenge with this, the narrative that activism is something that's unique to the left is just not factual. so what people have to prove to determine whether or not this is in the best interest of americans and national security, is whether or not it's constitutional. that's what the focus is going to be on both sides. >> eugene scott, errol louis, thank you both. >> thank you. so, as we've been talking about the trump administration getting ready regarding this court ruling, the potential immigration ban nationwide, we've got reaction for you from

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all right. pushing forward on the breaking news, the justice department could soon respond to a federal judge's ruling temporarily blocking that travel ban put into place by president trump. now refugees and migrants with valid visas will be allowed to travel into the u.s. the ban blocked people from seven predominantly muslim countries from coming into the us. customs and border protection has informed all major airlines, and it's in the process of reinstating those tens of thousands of visas. a slap in the nation, insulting, that's iraq reacting to trump's executive order. cnn international correspondent benefit weed ben wedeman joining us in iraq. what are they saying, ben, being able to board planes as of this hour? >> reporter: christie, we've

shown to baghdad international airport, they say no one has shown up today traveling to the united states. keep in mind, there are no direct flights between iraq and the u.s. we did, however, go out on the streets. now, today, baghdad is holding its annual marathon. 4,000 people running through the streets of baghdad. we were able to speak to some people on the streets, and they described the u.s. policy on visas to that country as confused ambiguous, unclear. one man we spoke to said even if i had a visa, i wouldn't go at this point. i never know, i might arrive, they could detain me or send me back. of course, keep in mind, it's no easy feat to get an american visa. whether it's as a refugee or simply as a businessman or a tourist. it takes time. 2 takes money. and of course, it's expensive to buy a ticket as well. i think for the moment, people are holding off and waiting to see what happens next.

because what we've seen within the course of just one week, this executive order came into effect. initially, they said green holders wouldn't be let in. many were sent back. then they said green holders could go. now the executive order is on hold. we don't know what the situation. certainly, iraqis don't know what the situation is going to be tomorrow. christie. >> very good points. ben weed deman, thank you for t update. we'll get more of the breaking news. but now the super bowl just a second away. the patriots and falcons getting ready. so is andy scholes. >> good morning, victor, yes, less than 24 hours away from the super bowl. we'll hear from both teams, coming up in this morning's "bleacher report."

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available at cvs, walgreens and riteaid. one day, just one day away now from super bowl li. this is when the jitters really start to set in for some of the players. >> good wings, good friends, good day, andy scholes, in houston for us this morning with the "bleacher report." >> good morning, guys, everyone is excited for the super bowl tomorrow. for the patriots and falcons, they're getting set to play the game of their lives. for the new england players, many have experience. but for the falcons, though, many of them, the first taste of the super bowl. not the case for the patriots as i just said, especially tom brady. this is his seventh time playing in the big game. saying it's always an emotional roller coaster. >> you kind of have to be right

on the edge. it's such an emotional game. you don't want to be out of control. but you can't play with no emotion. >> this is a big moment. and the one thing you don't have to worry about is your emotions bringing it on sunday. because that's going to come. you know, you'll have to -- you don't have to get hyped up for the game because the hype is always going to come. >> all right, the falcons have the number one scoring fenoffen in the nfl. the patriots have the number one defense. the number one defense has won four out of five times. definitely a good sign if you're a patriots fan. vice president mike pence expected to be here at the game in houston. the department of homeland security has deemed the super bowl as a top-tier national security event. the federal officials have been involved for months. to help provide security at the

stadium. be sure to tune in at 2:00 p.m. eastern. super bowl mvp hines ward alongside coy wire and john berman going to get you ready for the big game. what's become a super bowl tradition, i got to make pizzas with none other than than archie manning, tom watson and papa john himself. some of the three years i've done this, i have to say that is the best pizza i've made to date papa pa john definitely approved. that was fun. >> one of the most popular commercials during the super bowl last year was the super bowl babies all singing together. highlighted people who were born nine months after their cities won the super bowl because people were extra happy at that time. this year in the nfl, well, they have an ad dressed up like famous nflers. mike ditka.

joe namath walking around in the big furry coat right there. right there. really cute kids. it's going to be one of the most popular commercials. von miller, that kid looks exactly like von miller. that's a commercial to look out for tomorrow. >> i love it. thank you, andy. >> those are cute kids. i know one day we'll look back at that and tell, what as i doing? >> i know. we're going to talk more about commercial in a moment. instead of just doritos and beers and suvs. this year, they're going political, some of these commercials. we'll talk in a moment. (vo) data plans aren't one size fits all. and since most people use less than 5 gigs, the last thing you want is to end up paying for data you don't use. now verizon introduces the one plan that's right for you. switch, and for just $55 get 5 gigs on america's best network.

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all right. one day before super bowl sunday, now super bowl li tomorrow. sports fans gearing up where the new england patriots will be the group there, and the atlanta falcons will go head to head. but the super bowl is much more than just the game. right? >> you know you're waiting for those commercials. >> of course. >> people are waiting for the commercials. there's a few getting pregame attention. as they use that platform to promote a larger political agenda. go mobile author and ceo of 60 second marketer jamie turner. let's talk about budweiser first. let's take a look here. >> you don't look like you're from around here.

[ speaking in foreign language ] >> welcome to america! >> very powerful. is it risky for companies these days? >> it's a little risk, but overall it pace off. in boardrooms and every place else, they're saying do we want to take this risk. i generally take risks because any attention is good pr. >> you're going to tick off a good portion of the electorate, regard jls. >> we >>. >> it's interesting to see how people respond. what you're seeing online is a lot of vocal narrative. in the long run, we're talking about budweiser right now, we're talking about their brand. that's a positive thing because it creates buzz and gets people

talking about the brand which is what everyone wants. >> this is audi, they're going after equal pay for equal work. let's listen. >> what do i tell my daughter? ♪ >> do i tell her that her grandpa is worth more than her grand ma? that her dad is worth more than her mom? ♪ do i tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? >> what do you think? >> love that one, too. interestingly, it's an important issue, an emotional issue and it will get a lot of buzz as well. less controversial than the budweiser spot. but also just equally as important, because it's dealing with the core issue of our

humanness which is what we're really all trying to do. what's emotional appealing to us and how do we tie that to our brand. audi's done a terrific job on that. >> we know that the customers are holding the ceos accountable. as we saw with uber. and cleveland clinic, calling for that ceo to pull away from the president. so we're expecting these companies to do the same? >> absolutely. it's a major shift that's happened culturally. really, steve jobs, when they became link with apple, people started tying ceos to the brand. more and more ceos are saying, hey, i've got to look at what's going on politically and how that ties my brand to politician. >> they're paying so much money for these ads. is there evidence is that they actually get a financial payback for them? i mean, are people going out and buying what their brand is? >> but, trust me, they have

algorithms inside every boardroom that they're looking at and saying, hey, this is a big deal. are we spending our money properly here? it's twice the rate of inflation, that ultimately means that people are taking a look at deflate gate, with the super bowl and inflate gate. people sitting around saying is it worth $5 million -- the short answer is, yes, it is. >> $5 million for 30 seconds. >> and the money that goes around making it and social media, everything. >> the best example for me is go daddy. i didn't know anything about the company until that very first super bowl ad. that put them on the map. jamie turner, thank you for being with us. >> thank you. oh, my goodness, we've got a lot of news to talk about this morning. >> yes, next hour of "new day" starts after a quick break. just one application gives you superior hold even at the end of the day fixodent. strong more like natural teeth.

go right after that temporary restraining order as soon as possible. >> you can disobey the orlando of the washington judge and then we have a real crisis. >> government is reinstating visas and is, quote, back in business as usual. >> announcer: this is cnn breaking news. welcome to saturday, so grateful for your company as always, i'm christi paul. >> i'm victor blackwell. welcome to our viewers in the u.s. and around the world. this morning, the white house is on the defense. after a federal judge puts a nationwide stop to president trump's travel ban. it's a temporary order. >> but the state department is battling that ruling. the attorney general there says, quote, no one is above the law, not even the president, listen. >> judge robart's decision effective immediately, effective now,