enjoy a long holiday weekend. have a great night, everybody. ♪ it's a time of enormous turmoil. >> '60s are over. >> here's michael at the foul line. good! >> we intend to cover all the news all the time. we won't be signing off until the world ends. >> isn't that special. >> any tool for human expression will bring out both the best and worst in us. and television has been that. >> they don't pay me enough to deal with animals like this. >> people are no longer embarrasses to admit they watch television. >> we have seen the news, and it

is us. ♪ ♪ ♪ slowly but surely, the 1970s are disappearing. the 1980s will be upon us. and what a decade it is coming up. happy new year! >> as we began the '80s in the

television world, the landscape was on any given evening, 9 out of 10 people watching only one of three networks. >> more than 30 million people are addicted to it. social critics are mystified by its success. what is it? it's television's primetime prairie pot boilers "dallas." >> a move like that will destroy all of ewing oil and ruin our family name. >> a thought like that never crossed my mind. >> brother or no brother, whatever it takes, i'll stop you from destroying ewing oil. >> "dallas" established new ground in a weekly hour-long show. >> "dallas" is a television show which is rooted in the 1970s and one of the crazy things that emerges is this character j.r. ewing as a pop phenomenon. >> tell me, j.r., which slut are you going to stay with tonight. >> what difference does it make? it's got to be more interesting than the slut i'm looking at

right now. >> such a delicious villain. everyone was completely enamored by this character. >> at this point, so many people were watching television that you could do something so unexpected that it would become news overnight. >> who's there? [ gunshots ] >> the national obsession in 1980 around who shot j.r. it's hard to imagine how obsessed we all were with that question. but we were. >> who shot j.r. is about as ideal a cliffhanger as you possibly could get. >> who did shoot j.r.? we may never get the answer to that question. the people who produce that's program are going to keep us in

suspense as long as they possibly can. >> who shot j.r. and then we broke for the summer. then the actors went on strike. it delayed the resolution, and it just started to percolate through the world. >> i remember going on vacation to england that summer and that's all that people were talking about there. >> we know you don't die. you couldn't die. >> we don't know that's. >> how could you die? you couldn't come back next season. >> i couldn't come back but the show could still go on. >> but you wouldn't. what is that show without j.r.? >> that's what i figure. >> i guess if you don't know by now who shot j.r., you probably do not care. last night some 82 million americans did. and they watched the much touted "dallas" episode." it could become the most watched television show ever. >> who shot j.r. is a reflect job of old-fashioned television. it gathers everybody around the electric fireplace which is now the television set. >> one special american television program. critics said it transcends in popularity ever other american statement about america.

something hand today to hospital 4077. that will touch millions of americans. it was the kind of event that would grab the world's breath. the end of the korn war. the television version "m.a.s.h." >> it's been an honor and privilege to have worked with you. i'm very, very proud to have known you. >> there were those landmark times when shows that had been watched through the '70s and into the '80s, like "m.a.s.h." had its final episode. and we were all sad to see them go. >> i'll miss you. >> i'll miss you. a lot. >> all over the country, armies of fans crowded around television sets to watch the final episode and to bid "m.a.s.h." farewell. >> the finale of at m.a.s.h." was unprecedented. 123 million people watched one television program at the same time. >> i really should be allowed to

go home. there's nothing wrong with me. >> when we ended the show, we got telegrams of congratulations from henry kissinger and ronald reagan. the size of the response and the emotional nature of the response that we were getting was difficult for us to understand. >> who shot j.r. and the last episode of "m.a.s.h." are the last call for the pre-cable world of television. it's like they are the last time that that huge audience will all turn up for one event. >> all right. that's it. let's roll. hey. let's be careful out there. >> dispatch, we have a 911. armed robbery in progress. >> when quality does emerge on television, the phrase" too good for tv" is often heard. one recent network offering that's seems to deserve that phrase is "hill street blues." >> "hill street" is one of the changing points of the entire industry in the history of tv.

>> we had all watched a documentary about cops and had this real hand-held in the moment quality that we were very enamored of. >> the minute you looked at it, it looked different. it had a mood to it. you could almost smell the stale coffee. >> we didn't want to do a standard cop show where, you know, you have a crime and you have your two cops and you go out and catch the bad guy and you sweat him and he confesses, and that's it. cops have personal lives that impact their behavior in profound ways. >> is he here or elsewhere? >> don't get excited. we're working on it. >> how is this for logic. if he's not here, and if he's not elsewhere, he's lost. >> we didn't say that.

>> you lost -- >> never in my entire life have i listened to so much incompetence covered up by so much unmitigated crap. find my client, or, i swear, i'll have you up on charges. >> there would be these ongoing arcs for these characters that's would play out over five, six episodes, sometimes an entire season. and in a way for certain stories, over the entire series. and no one had really done that in an hour-long dramatic show. >> these past four months, i've missed you. i had to find that out. come on. >> in the past, people had watched television passively. and the one thing i think we did set out to be were provocateurs. >> you fill it out. >> what the hell is the matter

with you, man? >> they don't pay me enough to deal with animals like thus. all they see is a white face and all they -- >> listen to me. it was a white man that pulled the trigger, not a black one. >> it set a trend. the audience can accept characters being deeply flawed even though they are caring this uniform. i thought that was important to finally get across. >> we wanted to make a show that made you participate. made you pay attention. and i think that worked pretty well. >> and the winner is -- >> "hill street blues." >> 21 nominations. and we went on to win eight emmys. it put us on the map, literally. that's when people finally checked us out. >> programming chief of one of the networks used to say to me about shows like "hill street" and "st. elsewhere" what's the

american people want is a cheeseburger. what you are trying to give them is a french delicacy. and he said your job is to keep shoving it down their throat until after a while, they'll say, that's doesn't taste bad. and maybe they'll even toward themselves when they go to the restaurant. >> nice for you to join us. >> the success of "hill street blues" influenced everything that's came after. and then "st. elsewhere." >> you know what people call this? st. elsewhere. a place you wouldn't want to send your mother-in-law. >> when it first came on, it was promoted as "hill street hospital." >> you gave your patients the wrong antibiotics. you write the worst progress notes. you're pathetic. >> bill? >> what? >> dr. morning needs you right away. >> i'm sorry. >> "st. elsewhere" broke every rule there was and then built some new rules. >> that guy called a little while ago. they ran a routine panel. t-cell count was off. >> they would have tragic things

happen to these characters. there was real heartache in these people's lives and you really felt for them. >> i've got aids? >> television at its best is a mirror of society in the moment. >> "st. elsewhere" challenged people and challenged you as an actor, much less the audience to the stuff they gave you was extreme in what they did, whether they were dealing with aids or having one of their main doctor characters raped in a prison. >> they tackled lots of difficult subjects. >> "st. elsewhere" was run by people trying to stretch the medium and in the '80s, television producers were encouraged to stretch the medium. >> clear. with an unlimited mileage warranty on your certified pre-owned mercedes-benz, you can drive as far as you want for up to three years and be covered. so no matter where you go, your peace of mind and confidence will be as unlimited... as your mileage. visit the certified pre-owned sales event, now through february 28th. and learn more about our unlimited mileage warranty, only at your authorized dealer.

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a lot of people used to say, i was there. now people say, they watch it on television. >> a lot of excitement connected to sports in the '80s. you used to have to depend on the five minutes at the end of your local newscast. there just hadn't been enough. give us a whole network of sports. >> there's just one place you need to go for all the names and games making sports news. espn "sportscenter." >> what happened in the 1980s is sports becomes a tv show. and what are tv shows built around? characters. >> you can't be serious, man. you cannot be serious! you got the absolute -- >> mcenroe, the perfect villain. the new yorker that people loved to hate. the cool swede never giving any

emotion away. >> what tennis really wants is to get its two best players playing over and over again in the final. whether they are john mcenroe and bjorn borg or chrissy and navratilova. that's what we want to turn in over and over. >> three match points to martina navratilova. >> this man has a smile that lights up a television screen from here to bangor, maine. >> and that there is magic johnson, this urban kid from michigan and larry bird, this guy who worked carrying trash. one plays for the lakers. the other plays for the boston celtics. it's a great story. >> lakers had several chances. here's larry bird. >> magic johnson leads the attack. >> look at that pass. oh, what's a show! oh, what a show! >> when the championship games are in primetime and people are paying attention to that,

television feeds into those rivalries and makes them bigger than they've ever been before. >> primitive skill. they're just as good as dead. >> every mike tyson fight was an event. every fight was like an ax murder. when he fought michael spinks. the energy, you could just feel it on tv. tyson was made for tv because there was drama. >> not a lot of junior high school kids can dunk. especially at -- >> everybody tries. >> i think that he is starting to transcend his sport that he's becoming a public figure. >> michael jordan becomes the model every other athlete wants to shoot for. they want to be a brand. and that's what television does for these athletes. turns them into worldwide iconic brands. >> the inbounds pass comes in to jordan. michael at the foul line.

good! the bulls win. >> athletes in the '80s became part of an ongoing group of people we cared about. we had an enormous pent-up demand for sports and the '80s began to provide. cable television is continuing to grow. it's estimate tuesday will grow into 1 million more u.s. households this year. >> with cable television offering an array of different channel choices, the audience bifurcated. that's an earthquake. >> i want my mtv! >> i want my mtv! >> i want my mtv! ♪ >> a new concept is born. the best of tv combined with the best of radio. this is it. welcome to mtv music television. the world's first 24-hour stereo video music channel. >> music television, what a concept. mtv was, pow, in your face. you were not going to turn us off. >> mtv did nothing but play current music videos all day long. so let me get this straight.

you turn on the tv, and it's like the radio? >> music will continue nonstop on mtv music television's newest component of your stereo system. >> when mtv launched a generation was launched. 18 to 24-year-olds were saying, i want my mtv. i want my mtv videos. i want my mtv fashion. >> yo. >> mtv was the first network really focused on the youth market. and becomes hugely influential because they understand each other. the audience and the network. >> mtv had a giant impact. visually and musically on every part of the tv culture that came next. >> freeze, miami vice. ♪ >> friday nights on nbc are different this season thanks to "miami vice." it's a show with an old theme but a lot of new twists. described by one critic as containing flashes of brilliance, shot entirely on location in south miami, the story centers around two

undercover vice cops. >> i don't know how this is going to work, tubbs. i mean, not exactly up my alley style and persona-wise. heaven knows i'm no box of candy. >> television very much was the small screen. it was interesting about tony's pilot screen play for "miami vice." it was not that. very much the approach was, okay, they call this a television series. but we're going to make one-hour movies every single week. >> here we go. stand by. >> action. >> police. >> just describing the show as a new wave cop show. >> it's a cop show for the '80s. we use a lot of mtv images and rock music to help describe the mood and feeling of our show. >> in a lot of ways you don't get "miami vice" without mtv because in a lot of ways "miami vice" was a long video. the music was such a big part of that show. >> there was an allure to using great music that everybody was listening to as opposed to the routine kind of tv scoring of that period.

♪ i can feeling coming in the air ♪ >> it was only not afraid to let long scenes play out. it would drag -- a car going from point a to point b could be a four-minute phil collins song. and it was. ♪ >> being able to take a television series like "miami vice" and let's rock 'n' roll with this until somebody says stop or are you guys crazy, you can't do that? and nobody ever did. >> freeze! police. ♪ (burke) at farmers, we've seen almost everything,

so we know how to cover almost anything. even a "truck-cicle." [second man] how you doing? [ice cracking] [second man] ah,ah, ah. oh no! [first man] saves us some drilling. [burke] and we covered it, february fourteenth, twenty-fifteen. talk to farmers. we know a thing or two because we've seen a thing or two. ♪ we are farmers. bum-pa-dum, bum-bum-bum-bum ♪

magnum? >> hammond? >> private investigator? >> oh, you are probably wondering about the goat. just let me drop off my friend, and then we'll talk. >> when we entered the '80s, a lot of dramas that were lighthearted like "magnum p.i." were very popular. after "m.a.s.h." went off the air, the next season there wasn't a single sitcom in the top ten. first time that had ever happened in tv history.

the prevailing feeling was that the sitcom was dead. >> brandon tartikoff, nbc programming chief, says reports of the sitcom's death were greatly exaggerated. >> time and time again, if you study television history, just when someone is counting a forum out, that's exactly the form of programming that's leads to the next big hit. ♪ >> 1984 "the cosby show" comes on. bill cosby is not new to tv but "the cosby show" is different. stands apart from everything else he's done. >> i wanted my scrambled. >> coming up. >> they talked about parenting. before that, the kid were cool and the parents were idiots. "cosby" says the parents are in charge and that was something new. >> instead of acting disappointed because i'm not like you, maybe you can just accept who i am and love me anyway because i'm your son. >> that's the dumbest thing i've

ever heard in my life! >> it helps the casting a lot in television. the kids were just great. >> if you were the last person on this earth, i still wouldn't tell you. >> you have to tell me what you did. just tell me what's they're going to do to you. >> unlike every other show on tv, it's showing an upper middle class black family. this wasn't "all in the family." they weren't tackling deep issues but that was okay. the mere fact they existed was a deep issue. >> the decade was waiting for something real. in other words, unless it's real, it doesn't seem like it moves anybody. if someone is feeling something, you get to the heart and the mind. if you can hit the hearts and

minds, you've got yourself a hit. >> how was school? >> school? dear, i brought home two children that may or may not be ours. >> "the cosby show" brought this tremendous audience to nbc. and that was a bridge to us. our ratings went way up. ♪ sometimes you want to go where everybody knows your name ♪ >> even the theme song to "cheers" puts you in a good mood. >> hello, everybody. >> what's shaking, norm? >> by the end of the "cheers" pilot, not only did you know who everybody was, but you wanted to come back and see what was going to happen. it's like all you have to do is watch it once.

you're going to love these people. these are universal characters, and the humor worked on so many levels. >> i was up until 2:00 in the morning finishing off kierkegaard. >> i hope he thanked you for it. >> you have to create a community that people are identifying with. and "cheers" gives you that community. >> i've always wanted to skydive. i've just never had the guts. >> what's did it feel like? >> i imagine a lot like sex. >> i have to imagine what sex is like. but i have plenty of sex. and plenty of this, too. why don't you just get off my back, too. >> in the first episode, there was a rather passionate annoyance. something is going on here. a really intelligent woman would see your line of bs a mile away. >> i never met an intelligent woman that i would want to date. >> on behalf of the intelligent women around the world, may i just say, phew. >> you saw what ted and shelly had together. we said, oh, no. we've got to do this relationship. >> ted and i understood what they were writing right away.

>> if you'll admit that you are carrying a little torch for me, i'll admit that i'm carrying a little one for you. >> oh, i am carrying a little torch for you. >> well, i'm not carrying one for you. >> diane knew how to tease sam. sam knew how to tease diane, and i guess we know how to tease the audience. >> incredible chemistry between the two of them ignited the show. that's what's drove the show for the first five years. >> what's the matter? >> i'm devastated. i need something brutal to blast me into sweet oblivion. make it a mimosa. >> we had the luck to be able to rotate cast and every time we put somebody in, they were

explosions. >> there was something very special about that setting, those characters that i never got tired of writing that show. >> sophisticated surveys, telephonic samplings, test audiences. all of those help to separate winners from losers and make midcourse corrections. you can't cut all comedies from the same cookie cutters. all you can hope is every night turns out like thursday. >> yo, angela! >> next. >> how rude. >> quick, i'll give him that. >> all television and, oh, maybe sitcoms are alive again. and that's all that it took. it took one success. >> a few years from now, something new may tempt the people that pick what we see. it's save whatever gets hot for a season or two those who create good television comedy will be laughing all the way to the bank. 's got this cold. hashtag "stuffy nose." hashtag "no sleep." i got it. hashtag "mouthbreather."

yep. we've got a mouthbreather. well, just put on a breathe right strip and ... pow! it instantly opens your nose up to 38% more than cold medicine alone. so you can breathe ... and sleep. shut your mouth and say goodnight mouthbreathers. breathe right. this is not a screensaver.game. this is the destruction of a cancer cell by the body's own immune system, thanks to medicine that didn't exist until now. and today can save your life. ♪ ♪ dearthere's no other way to say this. it's over. i've found a permanent escape from monotony.

together, we are perfectly balanced, our senses awake, our hearts racing as one. i know this is sudden, but they say: if you love something... set it free. see you around, giulia ♪

♪ this is my last broadcast as the anchorman of the "cbs evening news." for me it's a moment for which i long have planned but which nevertheless comes with some sadness. for almost two decades, after all, we've been meeting like this in the evenings, and i'll miss that. and that's the way it is, friday, march 6th, 1981. i'll be away on assignment and

dan rather will be sitting in here for the next few years. good night. >> uncle walter had dominated, certainly cbs, but in a way, the country. people used to say he was the most trusted man in the country. >> once walter cronkite retires, all three network news anchors within a couple of years switch over to a new generation. the '80s may have been the last gasp where people liked and trusted the media. >> nuclear arms and how to prevent global destruction expected to be the major topic of president reagan's news conference tonight. that conference will be nationally televised within the hour. leslie stahl is at the white house. >> the white house is hoping -- >> in the '80s, women came into the newsroom. when i first joined, it was '72. there are very few. by the '80s, there were more and more. the decade of the '80s was still sink or swim. you had to be resilient in your own way to survive in a period when you were going up against a lot of people who still didn't think women had what it took.

>> these are some of the most famous faces in broadcasting. all of them happen to be women. >> the best producers, i'm going to get fired -- the best producers at cbs news are women. and they're at the level of taking hold and making decisions about individual pieces. they are not yet executive producers of all the news shows. but they will be. >> the past 24 hours, christine craft has taken her cause to many of the nation's news and talk programs. >> i didn't set out to be joan of ark, but i think what happened to me deserves some attention. >> reporter: christine craft had a very successful career but there she was in her late 30s and the tv station said to her, we're taking you off the air because you've gotten older and you aren't as attractive as you once were, which was outrageous. she decides to make an issue of it. she filed a lawsuit and it became a huge national topic of discussion. >> a jury said she got a raw deal because she is a woman. >> women in television news everywhere were asked, what do you think about christine craft. >> unfortunately in recent years

the emphasis has been on physical appearance and to the extent this decision helped swing the emphasis back to substance and to good journalism. i think we've got something to be happy about. >> it was important to make the point that what mattered was, what's kind of reporter are you? it took the christine craft incident, i think, to bring that conversation out into the open. >> this coming sunday, a new television network opens for business. cnn. cable news network. you are throwing all the dice on this one. >> why not? nothing ventured, nothing gained. >> well, on that original point, mr. turner, thank you very much, indeed. >> i wanted to see what was going on in the world. and it was no way that you could do it watching regular television stations. news only comes on at 6:00 and 10:00. but if there was news on 24 hours, people could watch it any time. >> we decided on june 1 and

barring satellite problems in the future, we won't be signing off until the world ends. >> it was widely believed it was a fool's errand. how could this possibly find an audience? >> well, he did. >> camera three. >> good evening. i'm david walker. >> i'm lois harp. >> television news before this was stuff that had already happened. for the first time, cnn brought the world to people in realtime. >> cnn, the world's most important network. >> i didn't do cable news network because somebody told me it couldn't be done. i figured it was a very viable concept, and i went ahead and did it. it was after we announced we were going to do it that the detractors showed up. >> is cable news network just going to be a new means of delivering the same kind of fare? >> no. it already does provide different fare. cable news network is a perfect and maybe the best example of that. >> people love news.

and we had lots of it. and the other guys had not very much. so choice and quantity won out. >> new york city, hello. >> the major catastrophe in america's space program. >> i am lou dobbs along with myron kandel. >> jessica mcclure trapped for almost three days in a dry well. >> the iron curtain between east germany and west berlin has come tumbling down. >> i'm pat buchanan, the conservative on "crossfire." >> the american people appreciated the new television. they certainly came to cnn in droves. >> mr. gorbachev and i both agree on the desirability of freer and more extensive personal contact between the peoples of the soviet union and the united states.

>> we began to realize that the best way to get a message to a foreign leader was to have the president go in the rose garden and make a statement. because everybody was watching cnn. >> cnn was a breakthrough. it changed the whole world. >> it changed quickly. the network news business. that business that we weren't the only ones. and it was hard. it's hard to be on the top little perch and have to come down off it. >> a special segment tonight, the network news. the first in a two-part series on the profound changes taking place in television news. changes being brought about by business, competition and technology. >> there were a variety of reasons why people who worked at the broadcast networks were freaked out in 1980s. one of them was cnn. and the rise of cable. another was being taken over by foreign entities in corporate america. >> new owners spend billions buying the networks recently, and all of them want their money's worth. >> people began to find out that news could be a profit center. and that focused a lot of attention on us. a lot from people in wall

street, for instance. >> if you think about the news divisions of cbs, nbc and abc, they were part of a really proud tradition. a journalistic tradition that really matters. we serve the public. this is not about profit and loss. the people who worked at those news stations were very freaked out by what it meant they were now owned by these larger corporate entities. >> the television news isn't profitable at some point there won't be any more television news on the networks. >> i worry about people only worried about money and power getting a hold of television. it has higher purposes than that. >> we have seen the news, and it is us. in a gentle mist you may not even notice. using unique mistpro technology, new flonase sensimist delivers a gentle mist to help block six key inflammatory substances that cause your symptoms. most allergy pills only block one. and six is greater than one. break through your allergies. new flonase sensimist. ♪

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♪ sometimes ambition in a woman is considered to be a dirty word unfortunately. >> i don't hear the female voices reverberating in the halls. >> i'm sure there aren't more shows about women. >> it seems to be an area almost impossible to break through. >> i think the '80s were the era when women were being looked at. with a little skepticism, but definitely with more acceptability. you could see the door opening. but it wasn't wide open. >> cagney and lacey was huge.

that there would be two women and they had a serious job and they solved crimes and were out on the streets and tough. that was emblematic or ot in front of what was happening in the country. >> so we're a terrific team. >> by that point, hundreds of buddy cop shows. these buddies were women. it had never been done before. >> i didn't go after this job because i couldn't find anything else. all right. i did not come here because i needed some kind of work to help pay the orthodontist. this means something to me. >> what the hell are we talking about here? >> we didn't even realize this was going to be such a big deal.

and strangely, all these guys would say to us, well, yeah. i mean, it's a good script, but who is going to save them in the end? >> come on. we're getting out of here. >> you don't take one more step. >> sergeant nelson, you have until 8:00 tomorrow morning to turn yourself in. if you don't, i will. >> it was the time where you really saw an emergence of women on television who were not necessarily just 20 and blond and had a small role. but women who had substantial roles. ♪ thank you for being a friend ♪ traveled down the road and back again ♪ >> it was unpredictable that an audience, a young audience, a not so young audience and lots in between, could relate to those older ladies. >> ma, you couldn't see, why didn't you call me to come get you. >> i tried to. every time i put in a dime and

dialed, a condom popped out. i got five in my pocket. here, dorothy. a lifetime supply. >> she was recently named as one of television's most gifted creative writers. when you look back at the past women's role models on tv, it's easy to see susan harris' impact. >> susan harris was the greatest writer of her generation at that time, singularly. so all credit to her for coming up with so many iterations of something so amazing. >> do you think there is a woman's voice as a writer? >> woman's voice? they speak higher, softer? >> i should know not to ask that of a writer. >> yes, of course, there's a woman's voice. women have a different perspective. women laugh at different things. so, yes, there very definitely is a woman's voice. >> oh, do you know how many problems we have solved over a cheesecake at this kitchen table? >> no, dorothy. exactly how many. >> 147, blanche.

>> cut-throat primetime time this fall as some 23 new shows compete in one of the hottest ratings races in years. giving each other the business. >> if sex were fast food there's an arch over your bed. >> linda woodworth-thomason created one of the funniest, most unusual shows in "designing women." they were a different group of women than you really saw on television. they were feisty. they were sexy. and linda's voice came through shining. >> a man gets through with everything. look at reagan's neck. it sags gown to here. everybody raves about how great he looks. can you imagine if nancy had that neck? they'd put her in a nursing home for turkeys.

>> they have given me 23 minutes to address a topic and such a privilege. more than the president of the united states gets and it is kind of thrilling to have that every week. i would be lying if i said i didn't put my opinions in the show. >> excuse me. you look like you're in need of male companionship. >> excuse me when i tell you that you have completely disassessed the situation at this table. >> i'm a woman and a writer but i don't enjoy being called a women's writer. i think labels are harmful to us. >> with murphy brown, just about everything about that program felt new. civil rights movement and the women's movement had just begun to sort of be reflected in the programming that you saw on television in the '80s. >> murphy, you know the club is for men only. >> and they have great dinners with great guests and i don't get to go for one reason and one reason only and it has to do

with something you have and i don't with a tiny, pathetic, little y-chromosome. >> murphy brown was sea change because she was so popular and such a strong, independent, tough woman. >> no matter what you think of a guest or views, you are obligated to ask the questions in a dignified manner. she was unresponsible. am i, right? >> well, i -- >> he thinks it's neat that his office chair swivels and he's calling me unprofessional. with not food, become food? thankfully at panera, 100% of our food is 100% clean. no artificial preservatives, sweeteners, flavors, or colors. panera. food as it should be.

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>> you are in a good mood tonight and i tell you we have put a great show together. it will be on a week from thursday. [ laughter ] >> johnny carson in the '80s is making the transition from being the king of late night to being a national treasure. he was a throw-back to the old show biz stuff. >> i've been on with you for a long time. >> a long time. >> well, you've been busy with other things.

>> no one could go on the david letterman show and try to steer it toward a point of view or push something in particular. he just won't stand for it. you are on to do one thing and one thing only and be as funny as the rest of the show. >> we could get in a two-shot here, david. >> as a comedian, you want the

biggest audience that you could get. for dave, he knew a lot of things that he would do that were going to alienate people, but he didn't care. he wanted his thumbprint out there and that was the most important thing. >> paul. excuse me, paul, do you have any accompanying music here for small-town news. paul schaefer, ladies and gentlemen. >> the show making fun of itself and turning itself inside out that way was something kind of new. >> don't we look like guys you see hanging around together. >> absolutely. >> would you like to hang around with me? >> nope. >> i'll say it again, this is the stupidest show -- >> i thought i would never want to do this show with you. >> now why? >> because you thought i was -- >> a [ bleep ]. >> there is one rule i keep trying to abide by, and unfortunately, i only get to it about 12% of the time and that is, it's only television. we're not doing cancer research. in the 40-year odd history of commercial broadcasting has taught us one thing, there's nothing sacred about television. >> steven is upstairs.

>> dave, i was just curious, is there any way i can get mtv on this? >> that is just a monitor and all you can get on that is our show. >> oh, that's okay. >> there was a degree of cynicism that was needed in the art form and it was a cynicism that became common sense after a while because it never got old. >> i've watched johnny carson, and you are no johnny carson. [ laughter ] >> i'm bob mckenzie. this is my brother doug and today we got a big show because -- >> there was a second city chicago company and a second city toronto company. the toronto one is the one that fueled the sc tv series that was syndicated and got to the states that way. >> thank you very much for that marvelous reception. i particularly want to thank my

supporters over there in the cesarean section. >> it is healthy to be an outsider. as a comedian. and canadians are outsiders but they are looking at the other culture that is right next door to them. >> i want to bury your children! >> it was the type of comedy that had only been accessible if you could have gotten into the improv clubs in toronto or chicago. i had never seen anything like second city tv. >> james, park dale i'm sorry. no. never mind. >> it was far more conceptual in its humor because it didn't have to be performed in front of an audience. and there was also just the idea that it was this sort of low-rent thing. it was this sort of by the seat of their pants kind of operation that gave it an authenticity. >> now that our programming day has been extended -- >> where do you want me to put the kielbasa? >> put it in the frig.

>> you were rooting for the show and the characters they created. there was just something that you got behind. whereas "snl" right from the gate and through the '80s was this big enterprise. >> after five golden years, loren decided to leave and so did those close to him, including me, al frank. so nbc had to pick a new producer. now most knowledgeable people, as you might imagine, hoped it would be me, al frank. >> well there was a question of whether "saturday night live" would continue at all. whether it would just die. >> the press hasn't been overly kind. >> "saturday night live" is saturday night dead. >> my favorite is vile from new york. >> it's funny. >> they were having a hard time and then came the man that saved the show, eddie murphy.

>> you tune in and there was this explosion of talent in front of your eyes. >> it really kind of rejuvenated the show. >> i'm gumby, damn it! you don't talk to me that way. >> after a while the show regained its status and clout and became even more of an institution than it had been. [ laughter ] >> hey, bob. >> peter looks great today. >> if you're unhappy with my work, tell me now. >> you're threw. >> let me know where i stand! >> we were worried because we have a new cast but everyone loves us. >> you've been so nice to us during our stay. >> isn't that special? >> i'm hans. >> and i am frans and we just want to pump you up. >> a lot of things they could do

on "saturday night live" they couldn't do on a sitcom. the humor was more daring and more satirical and it was political. >> you still have 50 seconds left, mr. president. >> let me just sum up, on track, stay the course. a thousand points of light. stay the course. >> governor dukakis, rebuttal? >> i can't believe i'm losing to this guy. >> isle i'll get. >> it is gary shandling show. >> people were taking the old principles of comedy and turn them into something new. we spent years watching sitcoms and dramas and talk shows and we knew them by heart, if somebody played on that and parodied it, we got it instantly. >> i appreciate you coming in under these conditions. i really do. you want to hold the credits? okay. we were going to roll the credits but you were late. >> the gary shandling show was aware of the fact that it was a situation comedy.

it highlighted the cliches in funny ways. >> are you looking into the camera? >> no. no, i didn't. >> don't look into the camera. >> i didn't. >> you don't come in here and look in the camera. >> i didn't. >> i'll bop you. i will. if i see a tape of this show -- and you're looking into the camera -- >> well, it's about that time. >> "pee wee's playhouse" on cbs a saturday morning kids show that adults would watch and wink at each other at the same time was very clever. >> good morning. what is today's secret word? today's secret word is good. >> it was a show certainly for kids, and it was for stoned baby boomers who were totally wasted on saturday morning and watched "pee wee's playhouse" and saw god. >> i sure had a lot of fun! see you all real soon. until then, you better be good!

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1968, the summer before high school and i don't mind saying i was a pretty fair little athlete. >> "the wonder years" was a guy in modern times looking back on his childhood. that in itself is not new but

"the wonder years" did it with a wit and with the music. it was a brilliantly written show and a great performance by that entire young cast. >> hey, steve -- looks like my baby brother and his girlfriend have found each other. >> she's not my girlfriend. >> kevin arnold has to cope with all the timeless problems of growing up during one of the most turbulent times we have known. >> kevin arnold is just a regular kid except in the 1960s and he's not really aware of many of the events, like in one of the episodes, the whole family is watching the apollo 8 take off and i'm sitting there trying to call a girl. >> the first episode of "the wonder years," anybody who saw it, remembers the ending where the first kiss with winnie and kevin arnold. the song they play is "when a man loves a woman." that moment seems to pure and so real. ♪ when a man loves a woman

can't keep his mind on nothing else ♪ >> the tone of the 1960s is about rebellion and being students. by 1980s, it is time to grow up and so they shave their beards, and they put on power suits, a whole new notion. >> oh, the yuppies. last year the politicians were talking about earning their votes and now the rest of the baby boom generation are being wooed by advertisers and their agencies. >> by the '80s, it was pretty clear that the generation after the generation of the '60s maybe embodied by alex keaton on "family ties" seemed to be more interested in the corner office than the new jerusalem. >> you are a young man. you shouldn't be worried about success. you should be thinking about hopping on a steamer and going around the world. >> the '60s are over, dad. >> thanks for the tip. >> you weren't laughing at michael j. fox character for being too conservative.

erp actually laughing at the parents for being too hopelessly liberal. >> what is this? i found it in the shower. >> that is generic brand shampoo. >> ah! >> this is him. this is the guy i've been telling you about. this is everything you want -- >> the genius of "family ties" it allows a youth to recognize that is focused on the future and the critique of the '60s. >> michael j. fox as alex keaton really became the center of the show. and writers were smart enough to see that they had something special and they wrote to that. >> it's not fair, alex. >> yeah, there is nothing you can do about it, jim. my advice to you is that you just enjoy being a child for as long as you can. i know i did. it is the best two weeks of my life. >> alex is a little bill buckley. the "wall street journal" is his

bible. he has a tie to go with his pajamas. he is very conservative and very intense 17-year-old. >> the first thing the teacher will ask is what you did over the summer. a lot of kids will say i went to the zoo or to the beach or to a baseball game. what are you going to say? >> i watched the iran contra hearings. >> if mom and dad thought this generation was going to the dogs, think again. this is the generation that has discovered hard work and success. >> american culture is changing in the '80s. and in terms of television, there is a whole notion of demographic seg menation. >> networks were beginning to not be afraid to appeal to a very specific demographic. >> hey, handsome. look at that shirt. is that a power shirt or what? >> nice suit, allen. good shoulder pads. you looking to get drafted by the eagles. >> "thirtysomething" said we're not going to have cops, lawyers

or doctors. we're just going to be people. >> why did we start this business? >> to do our thing. but right now we have two wives, three kids, four cars, two mortgages and apparel. that is the life now. you be the breadwinner now. >> is that what i am. >> "thirtysomething" is a very important show as you are going into the era of television being more introspective and emotional. and some people were buying it. but for other people when they were talking about having kids and who was going to go back to work and some of these issues that hadn't been talked about a whole lot it was important to people. >> i was so looking forward -- i was so looking forward to doing this. to be a grown-up. for just an hour. >> in the beginning, there was talk of this being the yuppy show. and you mentioned it tonight. you said if there were a category for the most annoying show, this might win, as well. >> what some people perceive as annoying has nothing to do with yuppy. i think yuppy is a word made up for demographers and

advertisers. it doesn't have anything to do with what the show. >> "thirty something" was not a giant hit. but it was a niche hit. it attracted an enormously upscale group of advertisers. >> the network cared who was watching and not how many were watching and that was catching on in the 80s. >> the prosecution will ask you to look to the law but i ask you to look to your hearts as well. thank you. >> "l.a. law" was partly a classic lawyer show. but it was intertwined with their personal lives and different lawyers who were sleeping together and trying to get ahead. >> the reality level on that show was like a foot or two off the ground. and you're willing to go with that because it was a whole new spin on a law show. >> tell the truth. if you had to do it all over again and she walked into your office and said take my case, would you? >> well -- >> of course you would because

it is juicy, newsy, exciting stuff. >> it was really fun to take "the hill street blues" format and use it to frame an entirely different social and cultural strata with vastly different results. >> i wonder if i might engage with my client privately. >> certainly. >> what are you doing for dinner tonight? >> i was planning on having you. >> okay. skip lunch. >> the formula had gotten established of how you can do a dramatic show, and yet, still have an awful lot of fun. we didn't used to be able to accept that very easily in a tv hour. and even before the '80s were out, it is like, okay, i get it. so it is like, all right, what are the rules now. >> what are you doing? >> i'm doing what i should have done all along. what i wanted to do originally. what i should have done last night. stop that, david. i'm calling the police station. hello, police.

>> the networks realized there was an audience looking for something less predictable than traditional prime time fare. >> "moonlighting" was another of those shows that said, okay, i see the formulas we have had up until here. let's do different things. >> hello. >> hello. >> looking a little pale today, aren't we? who do we have here? >> i don't know. >> "moonlighting" was a really experimental show. they had a shakespeare episode and a black and white episode they did a musical episode. they tried a lot of stuff. >> i don't give a flying fig about the lines in my face, the crow's feet by my eyes or the altitude of my caboose. >> well, i'm at a loss. i don't know what a flying fig is. >> that's okay. they do. >> there is no trouble on the set. there is no trouble on the set. >> well, we have a very volatile relationship. there is a hate-love element to it.

>> easy come, easy go. hah! >> the flirtations were great and bruce and -- glenn karen kept them apart for a long time and bravo to him. >> what they did was they took the sam and diane dynamic from "cheers" and escalated it. "moonlighting" was, do they even want to. >> stay away from me. >> here i come. >> but i don't want you. i never wanted you. >> yeah, right. >> does entertaining mean at some point stopping the tease of dave and mattie? do they get together at some point? >> that is going to be resolved this year. we like to think of it as two and a half years of foreplay. >> people were waiting for this moment and your emotions are already there built on the emotions you are seeing on the screen and so when "be my baby " starts playing, it is a perfect storm of romance. ♪

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in recent years, it seems that television has become a kind of electronic confessional. where guests with willing to expose painful and sometimes embarrassing aspects of their lives quite readily to millions of viewers.

>> at the beginning of the decade we get the dominance of phil donahue and that is sort of a maturation of women's issues and he seemed to talk to them in the audience and through the tv screen. >> i'm glad you called. kiss the kids. we'll be back in just a moment. >> if you look at the body of work we've had, you're going to see the '80s there. >> i'm not here to say you're wrong. but let's understand this. when you bring a moral judgment without knowing them, against them for the way that they look, they feel that confirms the reason for their rebellion, if that is what you want to call it. >> he really believed that daytime television needed to talk about the ideas we were thinking about, the issues we were concerned about. >> i don't want to characterize his question, but why don't you get this fixed instead of doing this screwy stuff? >> there is not a single recorded case in history of any transsexual that ever, through

psychological treatment, changed. it has never happened yet. >> and we were putting very important people on the program. all kinds of people. gay people. people going to jail. people running for office. sometimes the same people. it was a magic carpet ride. >> you really do paint a very, very grim picture of the sitting president of the united states. >> let me just say this. i think he's probably the laziest president i've ever seen. >> the audience, for phil donahue, built and built and built and led the way to oprah. >> hello, everybody. >> oprah has a particularly magical combination of her own background, her own experience, her own incisive mind and

empathetic spirit. >> thank you. i'm oprah winfrey and welcome to the very first national "oprah winfrey show." >> i was surprised at the rocket pace that oprah took off. because it took us a lot longer. donahue rearranged the furniture but oprah remodeled the whole house. >> there are a lot of other people out there watching who really don't understand what you mean when you say we're in love because i remember questioning my grey friends saying, you mean you feel about him the way i feel about -- it's kind of a strange concept, you know, for a lot of people to accept. >> oprah was connecting with people in a way that no one had on tv before. and it was really special to see. >> did you know that for the longest time i wanted to be a fourth grade teacher because of you? >> i was not aware of inspiring anyone. >> i think you did exactly what teachers are supposed to do. they create a spark for learning. it is the reason i have a talk show today. >> oprah winfrey now dominates

the talk show circuit, both in the ratings and popularity. >> i want to use my life as a source of lifting people up. that is what i want to do. that is what i do every day on my show. we get accused of being tabloid television and sensation and so forth, but what we do more than anything else is we serve as a voice to a lot of people who felt perhaps up until my show or some of the others that they were alone. >> that is what 67 pounds of fat looks like. i can't lift it. it is amazing to me that i can't lift it but i used to carry it around every day. >> there is nothing more enduring to an audience than to have that kind of honesty and humility and courage on the part of a host. and that, i think, has a lot to do with her power. >> it feels like i could do some good here and i really do think that the show does a lot of good. >> american television is drowning in talk shows. but it has never seen anything

like morton downey jr. >> i want to tell you -- >> sit down and shut up. >> other competitors come and take the television talk show in two different directions. so you start seeing the phenomenon of daytime television shows becoming less tame and more wild. >> the '80s brought a lot of belligerence to television. whether it was morton downey jr. being the offensive person that he was or geraldo, he did his own outlandish things. >> stay with us, we're going to get into the mind of an american boy who came under the influence of satanism. and took part in a crime without passion or motive. >> he takes the power of the talk show to a whole different level trying to put people on stage who hate each other, who are going to fight. >> in the case of the temple and the set and church of satan, we have not had problems with criminal behavior. among other -- >> yet, when you hear story after story after story of

people committing these wretched crimes, the violent crimes, in the devil's name. >> the more attention there is, the more conflict and violence there is, the more the ratings go up and the american people love to complain about it but they also love to watch. >> rivera drew sharp criticism with his recent television special on devil worship but today he found himself in a real free for all. >> i get sick and tired of seeing uncle tom here trying to be a -- >> go ahead. go ahead. >> sit down. >> hey, hold it. hold it. >> he suffered a broken nose but said the show will be broadcast later this month in its entirety. >> well, that is not something i would have done. but there was a lot of hypocrisy. >> one of the major magazines put geraldo getting hit with the chair on the front of the cover.

and the article said, isn't this awful? look at what happened to television and yet they couldn't wait to use it to sell their own magazine. >> let's go to the audience. all right? i want to speak to you guys. >> over the years, broadcasting has deteriorated and in this era of deregulation, it's deteriorating further. >> give people light and they will find their own way. relax! america will survive the talk shows. ♪ whether you're after supreme performance... ...advanced intelligence... ...or breathtaking style... ...there's a c-class just for you. decisions, decisions, decisions. lease the c300 sedan for $389 a month at your local mercedes-benz dealer. mercedes-benz. the best or nothing.

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♪ big thing of changes in the '80s was the numbers of hours spent watching television, goes up. the number of hours spent talking about television goes up. and one of those symbols of television phenomenon is "entertainment tonight." >> hi and welcome to our opening night. the premier edition of "entertainment tonight." >> all of the critics were kind of unanimous in that they said it will never last because there simply isn't enough entertainment news to fill a half hour every night. >> "entertainment tonight" has surveyed critics in the united states and canada to find out -- >> up until this time, nobody had done television like this. nobody. >> burt reynolds, the hottest actor in hollywood --

>> i'm surprised to see you here. >> i'm glad to see you. >> thank you. >> we can meet here every night if you like. >> a lot of what makes successful television programming is being in the right place at the right time. and it was the right time. >> entertainment journalism evolved with more curious and more access and until that point the entertainment business had been something we didn't know all that much about. >> we could go behind the scenes in our effort to really give an insiders' look. >> the crafty old j.r. of "dallas" fame was with his mother mary martin as he was presented with a star on the hollywood walk of fame. >> it was very honorific of the industry. they would do serious coverage of it. it wasn't salacious. you would see actors speaking as actors instead of on a johnny carson show. >> what are you like off camera? >> i'm like this. oh, this is on camera. >> it was the beginning of a lot of money being made talking about entertainment and celebrities.

>> robert redford plays the good guy in the movies but don't tell that to his neighbors in utah. they're bitter and he is the target of the ire. >> the audience grew and grew and that told us that the appetite for celebrity news was big. it was big. >> get ready for "lifestyles of the rich and famous." >> hi, i'm robin leach in monaco. the glittering gem of the rivera. and you've got a vip ticket to the prince's private party. >> your sunday newspaper is still delivered with the comics around the news. and that was what i always thought "lifestyles" was. we were the comic around the news. except we did it as seriously as they did news. >> finally, in the driving seat of his own career, he burned rubber in a new direction. david hasselhoff, rock idol. >> it was a time where pushing the limits with wealth and

ostentatiousness in a lot of cases was very comfortable. >> one of the earliest stories we presented to you on "lifestyles" was about the amazing real estate wizard donald trump. if he didn't shock and surprise you back then, he's had plenty of time since. >> with all of this costing billions, not millions, do the figures ever frighten you? >> no, the answer is it is my business and my life. it is my lifestyle. i love it. the good, the bad. >> does this bring with you political aspiration? >> no political aspiration. >> your show has gotten a lot of ridicule. and people say it is nothing more than trash. >> that doesn't upset me because i think it is the best trash there is on television. i'm not in the business of brain surgery. i'm in the business of fluff. >> it's the fantasy element at the time when the access is possible. it's escapism and it's aspirational. you want to stand in a hot tub

with a glass of champagne? rock on. >> we've never seen that kind of wealth ever before. we didn't mock it. we didn't say it was right and we didn't say it was wrong. we were just through the keyhole. sometimes it absolutely amazes me. i walk away from a shoot and i think, well, we did it again. >> there was more of everything in tv by the 80s. your opportunity for watching stuff is increasingly vast. >> nbc presents "real people." >> it dawned on me of a motor on roller skates might be a great thing. >> somebody once said that each one of us will be a star for 15 minutes and i think that will probably happen. >> american culture used to be a culture that celebrated privacy. in the 1980s as we're watching celebrities play out on stage, hey, i want to join too. all the world becomes a stage and you start seeing shows like "real people" or "the people's court."

>> to see more tv producers had to come up with new and different ways to give them television. >> don't be stupid! come over here! i told you not to be stupid. >> what "cops" did, was it took away the script and just brought the camera people and the crews on location to try and catch actual things happening. >> cocaine. possession of a stolen firearm, no less. what else are you going to do? uh, sorry. it's unlimited without compromising reliability, on the largest, most advanced 4g lte network in america. (thud) uh... sorry, last thing. it's just $45 per line. forty... five. (cheering and applause) and that is all the microphones that i have. (vo) not just unlimited. verizon unlimited.

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with this ring -- >> with this ring -- >> i thee wed. >> i thee wed. >> with my body -- >> with my body. >> i thee honor. >> i thee honor. >> the biggest television event of the 1980s is the marriage of charles and diana. it is like the world stops when that happened. i mean, that was like, just massive. >> this was the final act of a spectacle that may never again be seen in this century, if ever. >> the archbishop of canterbury called the wedding of prince charles and lady diana spencer today the stuff of fairytales. >> good evening. the couple is off on the honeymoon while the people here in london are still talking about the events of the day. >> when you have great moments like the royal wedding, they're a part history and everybody can watch it on television and

everybody wants to drink a toast to chuck and di. >> a princess who must now be aware as it was on this day that every single move she makes in public will be recorded and observed. a very difficult life, indeed. >> we'll be back in just a moment with closing observations and one final look at what has justifiably been called the wedding of the century. >> by the authority of the state of new york, i pronounce that they are husband and wife. you may kiss the bride. >> your wedding was seen by an astonishing number of people. 16 million and 19 million viewers. how do you account for that kind of popularity? >> oh, i can't. >> it did appear in the '80s it was good for daytime soap operas, especially for "general hospital" who had the success with luke and laura's wedding.

>> i remember when luke and laura got married because it was nighttime newsworthy. >> the soap opera discovers the blockbuster mentality, the sweeps month mentality. what can we do to get even more people watching? you have a wedding. you have a kidnapping and prime time stole from daytime. >> after "dallas" proved that ewing oil is better than real oil, they rushed to give the public more. >> the great time time soap operas, "dallas" and "dynasty," they are all about excess. this is about being over the top, and stabbing each other in the back and going for the gusto and having fun. >> i know what is wrong with you. the empty armed madonna, mourning the baby that she couldn't have and the baby that she almost got to adopt. that is it, isn't it? >> you miserable bitch! ♪ >> there was a bigness to the stories. and they could afford to do it

on a network if you are doing one episode a week. you can't do that if you are doing five episodes a week for a daytime show. so just the production value gave it that pizzazz. >> if you can't have it, watch other people with it, or so say the three networks who are programming nearly 40% of the prime time fare with series of the very rich and the public is devouring it at such a rate that make believe money has become gold. >> the characters were larger than life and more evil and more cunning and manipulative. and more gorgeous. i mean, really, look at the way they were dressed. look at the way they lived. everything, it was fascinating. >> alexis? >> yes? >> i didn't thank you for your presents. >> it is he you should slap,

dear. not i. >> we all wanted to live like on "dynasty," like the kerringtons and it was a wonderful picture of fun and debauchery. >> greed was encouraged in the '80s. there was a sense of conspicuous consumption being okay and those shows exploited that. >> prime time families like the kerringtons who live here in luxury on the dynasty sound stage are not the only rich folk on tv. in the last five years more than half of all new shows featured the wealthy. ten years ago that figure was zero. >> it was an accident. your father is dead. >> "falcon crest" was a wine family. there is lorenzo llamas and there's ronald reagan's first wife jane wyman is on that show. >> emma is pregnant. >> i know a doctor who could take care of is right away. >> that will never happen. >> all of those shows where, oh my god, what is next? what is going to happen next? and he can't do that. it was appointment television.

>> what will become to the missing twins on "knott's landing." >> they all had spinoffs. "the colbys" is a spinoff of "dynasty." >> where is your son miles? isn't he going to be a part of this venture or just playing polo as usual? >> the colbys could always find room for another trophy. >> you had people fighting over oil and mansions and it was fantasy but in a kind of so over the top way that it was fun. >> there is nothing devious about using your femininity. >> these shows took themselves so unseriously that they were camp but that was okay with the central audience that was loving them. >> it was entertainment. we weren't trying to do high drama. we were there to entertain. we were high glossy. there was no getting around what we were there for and we did it as best as we could.

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the most important export may be its animals nor it's films, it could be rupert murdoch. >> a huge development in television, the gemini of the

television business in britain, and he arrives in america and says i don't see why there should be three broadcast networks, and i am going to make another one. >> meantime he will have to become an american citizen if he is to own tv stations here, and something murdoch says he is willing to do. >> some say it will take you 20 years to get your fox network on par with the other three. do you want to wait that long? >> i don't plan on waiting 20 years. >> it's ridiculous. what does he know about television? >> we don't think of ourselves as abc, cbs or nbc, and we don't have to reach anyone, and we all have to work harder to get our message across and get shows sampled. >> they had an idea that in order to succeed, we have to do

things they would not do. >> fox started throwing anything against the wall, and not knowing what was going to go. for shows were things like "21 jump street." >> what are we looking for here? >> joan rivers in terms of late night. >> we have been banned in boston, which i think is wonderful. >> and "the tracy ullman show." >> it was a sketch show, and they needed something to go between the sketches. again, they were looking for something different. >> i have got to have those candy bars. >> better not be thinking of stealing those candy bars. >> that's it! >> "the simpsons" would never have come along had it not been for "the tracy ullman show." >> i got a free ride home, didn't i? >> fox was thrilled it was different. they said, sure, be

experimental, and do whatever you want, and we are just happy to have a show on the air. >> i'm home! >> "married with children was their first big, big hit in that way that said if all the rest of television is going this way, we are going that way. >> bud, kelly. you want to come down and help me in the kitchen? that should buy us about ten minutes. seven more than we will need. >> the title of "married with children" on the script was not the "crosby show." you have to love that. taking the piss out of american families, how fun? >> how did this happen? >> the bundy's were like a reaction to the hubgsables. you had a wonderful, miserable black people and then these

miserab miserable white people. >> please sit down. >> there was a lot of fun to be had in al and peg bundy. >> after fox introduced "married with children", and then back on abc they came up with another major hit "roseanne." >> you think everything gets done by some wonderful wizard. poof, the laundry is folded. >> you want me to fix dinner! >> you just fixed dinner three years ago! >> typical american families were not on television for the longest time. the donna reed days, the early days, the father knows best, hardly anybody really lived like that, and that was the way advertisers wanted you to live. >> i know what just might make you feel better? >> me too, but i better it's a different list than what you

got. >> the ideal situation, if you can convert what is said about families and parenting. >> her loudness and unfilteredness were key to why we liked her. she was saying stuff about working class people and saying stuff about men and women and about marriage and raising kids and how hard it is. >> great, i will just look like a freak, that's all. >> what else is new? >> shut up! >> this is why some animals eat their young. >> tv in the '80s was a big decade for the evolution of comedy and drama and it pushed everything forward. >> do you think perhaps this generation are paying more attention to the dialogue and relationships that they see on television than in years previous? >> clearly the people that are watching our shows are, and "30 something," and "cheers," and

"st. elsewhere," and it's their words that define them and i think that's what people like. >> what we are supposed to be here is the one thing people can trust, and if you go out there like a bunch of night riders, what are you but another street gang? >> that decade spawned an extraordinary number of shows that carved out a unique niche for themselves, and we began to turn television into an art form and for the first time people were proud to say i write for television. >> up until that point television was second class. in the '80s, it was something else entirely, and it was new and it was kind of interesting. >> it's like everybody in the '80s starts to want to tell their stories. that's what really changes things. >> the unexpected was more welcome in the '80s, and predictability lost it's cache. >> television has an impact on

every era and decade. >> television still shapes america like no element in the country, sometimes for the better and sometimes for the worst. >> it gave rise in content in a way that raised the bar in television production exs exponential exponentially. >> there's a shift in the '80s from just wanting to placate the audience to wanting to please and challenge the audience, and that's the decade when it happened. >> we had one hell of a run, didn't we partner? >> yeah, we sure did. >> i'm going to miss you, man. >> i'm going to miss you, too, sonny. >> want to give me a ride to the airport? >> why not. ♪ ♪

we'll be doing for tv what fm did for radio. >> there are some that have accused your videos of being soft porn. >> we like to call them tastefully smutty. >> they never had any problems saying how they feel. you too. >> what are your dreams? >> to rule the world. >> michael jackson is the man of the '80s. >> music to a beat and talk. it's rap music. ♪ i'll speak my mind >> heavy metal. it glorifies sex and violence. it hates authorities. and adolescent boys love it. >> this weird beastly presentation that was birthed in the pit of hell.