try to enact what he was trying to do, and make it a reality, rather than just a dream. we like to call them tastefully smutty. >> what are your dreams? >> to rule the world. >> michael jackson is the man of the '80s. >> music to the beat, and talk, it's rap music. ♪ >> heavy metal glorifies, sex, violence. >> the presentation that was burnt in the pit of hell!

john lennon was shot by an

unknown at this time a white male. >> the world has reacted with shock and grief to the first rock 'n roll assassination. >> it was like in one moment, the '60s and the '70s got murdered. >> in his life has given more love than most women on the face of this earth. we're here to prove that love is not dead, even though john is. >> you start the decade with the death of a beatle. you don't really know where you're going to go from that point. culturally or musically. >> for a while it seemed there was nothing new on the horizon. announcing the latest achievement in home entertainment. the power of sight, the power of sound, mtv, music television. we a areo excited about this new concept in tv. we'll be doing for tv what fm did for radio. >> at the time the world was saying, we don't think anybody's going oh watch videos over and over. but we knew we had something

special. ♪ >> mtv made you feel like the artists were in the room. you had a personal concert all day. >> when you have the rotation of, say, maybe a hundred different videos being rotated over and over on mtv, they do a great job of exposing new acts. ♪ >> britain was ahead of the curve. they had a ton of videos in their inventory. and that was what paved the way for this accidental second british invasion. >> if you look at some of the groups on the popular music charts in america today, you can't help asking, where on earth did they come from. well, the answer is the same today as it was two decades ago, they come from britain. >> the music isn't anything like the famous group that came from there, the beatles. >> that was 20 years ago, we're

a new generation. >> a new wave. ♪ >> by the early 1980s, in you wave is used to describe these school, dressy cool ban coming out. ♪ >> british artists all understood how to use visuals in a way that i think american artists didn't necessarily get that quickly. ♪ ♪ do you really want to hurt me ♪ ♪ do you really want to make me cry ♪ >> do you really want to hurt me is a good song. the proof is in the pudding. buy it and eat it. >> mtv actually met with duran duran's managers and said, we're looking for kind of james bond videos on location. and their managers are the ones that went to the band members

and said, look, we really need to up the ante with these clips. we need to give this channel something they've never seen before. >> there are some that have accused your videos of being soft porn. >> we like to call them tastefully smutty. ♪ >> when i first met duran duran, they were saying that they stars, so why not become rock stars. ♪ >> why do you think we're so popular over there? >> i think there's a tradition

that goes back over the past 20 years, from the days of the beatles and the rolling stones, where british bands seem to be better at it than the americans. >> the police just sold 4 million albums in one year. rolling stones chose them as the best new band of the year, taking note of the soaring, dreamy quality of the sound. >> it was incredible to see them. and i couldn't believe what i was hearing, out of three people. i was shocked. >> i once read that you were called the pink floyd of the '80s. what do you think of that? ♪ >> the holy trinity of alternative bridge music is the cure, and the smiths. they started out as the fringe

bands that by the end of the '80s were selling out stadiums. ♪ >> computer programmers or musicians? >> i'd say none of that. >> what are you then? >> bank robbers. ♪ >> in the uk, disco did not suck. it never sucked. and bands like new order combined it with the new synthesizer sound, and they gave us these incredible songs that got us out on the dance floor. ♪ >> over the last year or two, i

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it has done wonders for the sagging record industry. it has made overnight stars out of rock groups whose records had been gathering dust. >> the first since 1978, business is finally up. the reason is music videos. >> we had no idea that music videos would have that much of an impact on the musical culture. it changed the entire dynamic of what you had to do as far as promotion was concerned. you had to be a performance

artist as well as a musician. >> the intelligent ones recognized that it's a marriage between a visual artist and the musician at this point. the man or the woman who binds the right combination will take it all. >> when david and i decided that we were going to work together, it was pretty clear to me that david wanted to make a commercial album. you know, now i'm going to go make a pop record. but it was going to be his version of pop. >> my songs always tend to be impressionistic, or even have a surreal quality to them. and on this album it wa the first time that i really tried to adapt to an adaptic kind of approach to something.

>> artists in the '80s, david bowie, for that matter, decided that if you wanted to make it, you have to be on mtv. >> but there's one group that's not happy with mtv. many black artists were told that their music doesn't fit the format. >> that's what happened. we're being told to sit in the back of the bus television style. >> the black ax, what mtv does is exclude music that's not rock 'n roll. >> mtv came out with no consideration of how to infuse black music into their mix. >> i'm blown by the fact that there are so few black artists featured on it. why is that? >> we have to try and do what we think not only in new york, and los angeles will appreciate, but also some town in the midwest that will be scared to death by prince, or a string of other black faces.

>> interesting. thank you very much. >> when are we going to see anybody of color on mtv? because you said music television. when are you going to start covering all genres of music? ♪ >> you shouldn't have color. i don't believen that. what i do, i don't want it labeled black or want it labeled just music. >> 1983, motown has this big tv special, motown'sing anniversary. but michael jackson couldn't get billy jean on mtv. >> when the rest of the world was going crazy, and he can't get on mtv? michael jackson? come on.

>> when he does that moon walk, he was sitting on the couch, by the end of it you were on the floor in front of the trch. you couldn't believe what you were seeing. >> i would saw the moon walk was one of the really first viral moments that affected rock history. the next week "thriller" started selling a million copies a week. >> i like michael jackson, because he's good, he's bad, he knows how to dance. >> he's so sexy and gorgeous. >> michael jackson is the man of the '80s. >> mtv starts to get pressure from the records. >> he broke a lot of rules. you're successful and you try to make your own rules occasionally. >> as the story goes, cbs said we will pull every other artist we have on mtv if you don't play this. they had to essentially blackmail them into doing it. >> he was the artist that mtv

really needed. they didn't know they needed him, but boy, when we started to see those michael jackson videos, it was just unbelievable. >> then there's the domino effect. suddenly you see prince videos from warner brothers doing the same thing. >> prince wasn't just a materializing out of nowhere. where was he before this video was filmed? >> prince was a huge star on the black radio stations. people get a real underground cult following. he was a sexy, hot performer. ♪ >> prince loved the idea that he was taking his punk funk music and turning it on to a white audience, and that wouldn't have happened if not for mtv. ♪ >> when i was younger, i always

said that one day i was going to play all kinds of music, and not be judged for the color of my skin, but the quality of my work. >> prince has a great androgyny. blurred the gender line. he sings, he writes, he plays. every time i see him, it's just like, oh, really? okay, i quit. when he plays guitar, it's just part of his body, in a way that i've never really seen before. it's not contrived, it's just happening. >> what was his music? was it r&b? his music was just straight down the middle mainstream, grab you by the throat, and balls, pop. ♪

>> at this point, a lot of it is about being there. which is why we haven't done too much of the video thing. a lot of it is -- it allows too much distance. what our band is about is about breaking down distance. >> bruce was all about credibility, and intelligence, and integrity. so how would he translate his music and his attitude toward the world to what seemed like this frivolous world of the music video? bruce is not going to be next to a winking model on a sailboat. ♪ you can't start a fire without a spark ♪ >> he ends up doing essentially an in-concert video, starring a then unknown courteney cox. something that happens in a bruce springsteen concert.

if there was an artist in the '80s that transcended the video, he's the guy. he didn't have to do music videos to be a great artist. he was bruce springsteen. where do pencils go on vacation? pennsylvania! (laughter) crunchy wheat frosted sweet! kellogg's frosted mini-wheats. feed your inner kid doctors recommend taking claritin every day distracting you? of your allergy season for continuous relief. claritin provides powerful, non-drowsy, 24-hour relief. for fewer interruptions from the amazing things you do every day. live claritin clear. every day. ♪

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famous, all rich, and all men. rock 'n roll has been pretty much dominated by men until the last few years. >> hot, very hot. three albums in the past three years, all million sellers. and the latest album hit the top of the charts in just one month. her style is defiant, raucous, tough, and very sexy. ♪ >> it appears to me that on stage is what i picture a modern woman to be. someone who is aggressive and soft at the same time. has a lot of strength and conviction. and can look good and still have a brain. >> you would think in the era of music becoming a visual form, more than ever, that it would all be about objectification.

but there were a lot of strong women on that video screen. >> meet the darlings of l.a.'s new music scene, the go-gos. unlike earlier girl groups, the go-gos write their own songs and play their own instruments. ♪ >> that was as punk rock as it got for me, to see girls up there, not just singing backup or just standing in some cool outfit in front of a band. like, they were the band. ♪ >> while they've always managed to look like they're having fun, they aren't to be taken seriously. they are the first girl group ever to have a number-one album and they are at the top of the

list of fale rock stars in the industry. ♪ >> i found her voice was extraordinary. and cindy was a very good content creator. those videos were so colorful, and fun. >> march the 31st, also a monday, so you might consider it a manic monday. you would be interested in knowing there's a hit song of the same name. you guys are very hot. yes? ♪ >> when the bangles came out, everybody was like, it's the go-gos. they're like, huh-uh, we're not the go-gos, we're the beatles. >> a lot of people called that a '60s sound. >> we don't go in and

consciously say, let's make this about a springsteen song. ♪ just another manic monday ♪ wish it were sunday >> there's always a certain amount of people who will never take women as a group seriously. >> it's run by a very chauvinistic recording industry. >> we concentrate on the music, you know. we don't really worry about those things. we just keep writing songs. >> i think there was a little bit of an attitude like, they're okay for tricks. they can play okay for girls. we didn't understand why our gender mattered. or why it de fined us. >> "people" magazine this week said it will take an act of congress to keep this woman from becoming a mega star. whitney houston! ♪ >> whether she was doing a dance song or she was doing a

ballad -- ♪ >> -- it kind of stopped you in your tracks because you just couldn't believe that one woman could be blessed with that much, the looks and the talent. >> this lady started off as a dancer, went to new york, went to paris, worked with bands, came back as a single. and is she hot. this is madonna! >> if you saw madonna, she looked just like the girls who hung out at the club called the fun house. all the girls in new york had the mesh thing and the boots. it was kind of a mix of new wave punk with this other dancing ability. >> i think madonna was able to use that core of dance music and use the style of the streets that were going on, and evolve that into a pop career. >> we are a couple of weeks into the new year. what do you hope will happen,

not only in 1984, but for the rest of your professional life? what are your dreams? what's left? >> to rule the world. ♪ >> all of a sudden there was girls around that had the gloves with the fingers cut out of it, and the hair wrapped up in the net and the short skirts. there was hundreds of thousands of jewish girls wearing crewskr fixes because of madonna. >> to have an attitude and dress how she wants, act how she wants. just does what she wants. >> i think her appeal is that she is feminine, she is herself, she is sexual, but she's strong. he's an individual woman. >> madonna understood the mtv phenomenon. she understood the vibe and the look and the sound. it all came together with her.

>> you keep giving little surprises. if they get you all in one glance, what's going to make them look again. ♪ >> madonna sang "like a virgin" and started rolling around on the ground, people thought it was a career-ending moment for her. ♪ >> in this wedding dress, rolling around on the floor. it kind of stopped everybody in their tracks and they were thinking, what is she doing, and why is she doing it? by the next morning, she's the biggest star in the world. >> madonna had no doubt. she is like, this is happening, get out of the way. court's in use bros, wait your turn.

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in the '80s, the videos were so expensive, and so complicated. and you had to wear things that you would never dream of wearing before. and at first it was a lot of fun, to really get dressed up and pull in that corset and wear tons of makeup, and big huge hair. >> it had to have that -- kind of thing, you know. i'm coming out of a gold mold.

and has a welding iron, and she's this amazon welder woman or something. >> we felt lost in the theater of it. it got to the point where the videos were more important than the songs. >> it did feel like, i can't steer the ship anymore. where is it going, you know? where are we headed? >> i think heavy metal is the true rock 'n roll of the '80s. and rock 'n roll was basically music made by people who were thinking with theicrotes. ♪ >> heavy metal, it is not something in physics, it is rock 'n roll, loud, rude, it glorifies sex and violence, it hates authority and adolescent boys love it. >> this is it. this is the hot stuff. turn it off for a second so we can talk. ♪

>> you turn on your television set and you see this weird beastly presentation that was birthed in the pit of hell. >> where did they get the information from that i'm satan? i don't speak like that. >> critics say there's something seriously wrong with metal music. outrageous by design. that it may have contributed to a number of teenage suicides. >> has rock 'n roll finally gone too far? some people think so. this etook their case to a senate hearing. that rock lyrics and videos are crossing the line into trash and smut. >> we're asking the recording industry to voluntarily assist parents who are concerned about i placing a warning label on

music products inappropriate for younger children due to explicit sexual or violent lyrics. >> in the '80s, these artists were pushing boundaries in different ways, were bringing those messages and images io our homes. and that provided political it.ortunity to push back against >> we can say the senators' wives, they're messing around in washington. but they obviously have a lot of concerns. there's a lot they do that i applaud, because they are taking responsibility as citizens. >> i've brought along two videos which i believe are representative of the kind of presentation which has caused this. ♪ >> who's going oh decide what's a sexual content of a lyric? who's going to decide what is obscene? same housewives who are

spearheading the movement? >> i would tell you it's outrageous filth. if i could find some way constitutionally to do away with it, i would. >> i'm capable of making my own decisions to listen to what i want to listen to. >> mr. frank zappa. >> voluntary or otherwise, it opens the door to an endless parade of moral quality control programs based on things certain christians don't like. i think you should leave it up to the parent. not all parents want to keep their children totally ignt. >> the women didn't get t rating system they wanted. but they did get a commitment to begin applying a printed inscription on the packaging of albums, cassettes and music videos warning that they contain blatant explicit lyrics. >> good rock 'n roll breaks all the rules, okay? that's just the way it is.

that's the way it always has been. elvis presley was not good for the children either. >> good morning, everybody. i'm very pleased to announce to live aid which without a doubt will be the largest pop concert ever held. >> live aid was the brain child of bob geldof and jim gore. they were looking to raise as much money as possible for the famine victims in ethiopia. >> the concert starts, sellout crowds in the stadiums will be joined by a television audience of nearly 1.5 billion people around the world. ♪ >> watching live aid on tv was my version of driving to woodstock. and i watched every second of it. ♪

>> the great thing about live aid, it showed that musicians, for me, seemed to be the most altruistic people in the world. >> that group whose heart is in dublin, ireland, the group that's had no problem saying how they feel -- >> when u2 played live aid, things changed. rock 'n roll was getting serious. bono could change the world. music could change the world. >> u2, formed ten years ago when the members were still school boys, is now arguably the hottest rock 'n roll band in the

world. their last album the joshua tree has so far sold more than 13 million copies worldwide. >> u2 somehow in the video age were still developing and becoming a great band, and maintaining that kind of connection with people, and not getting the message lost in the medium. >> you spent the last ten years trying to find out how to be in u2, and spending the next ten years to saying what u2 can do. mayer hawthorne playing ]

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fmy doctor recommended ibgard. abdominal pain and bloating. now i'm in control of my ibs. nonprescription ibgard - calms the angry gut. right now, all around us, and so compelling you never miss the fact there's no melody, is a music that is all beat, strong beat, and talk. it's rap music. >> rap music began in harlem in the south bronx on playgrounds like this one, where people would gather to spin records and recite their own lyrics, their raps, over the instrumental sections. ♪ >> the breaks w curtis blow's bieshit. >> as a young kid running around with a local deejay crew, i watched the transition from all

the disco music that we used to play at all the block parties, to slowly but surely hip-hop taking over. >> the music underneath wrapping is called scratching, a process of using two turntables and a mixer making new sounds out of already existing albums. >> the thing that gave life to music in the '80s for me was hip-hop. because it took the sounds of the '60s and '70s and brought it to the forefront. ♪ >> the message was the first hip-hop song that wasn't just a party song. it was talking about what was going on. it was talking about urban decay, it was talking about drugs, crime, prison, all these things that were hitting these communities really hard. ♪ >> when the message hit, it was okay, put that down. what did he just say? pull the record back. play that again.

>> everyone knew the game had changed. and it really opened the floodgates for the next generation of rappers. when it came out, they were taking rock ' roll music and puttg it together with hip-hop and making something brand-new out of i >> run mc be was fit for an arena. knocking the scoreboard down. >> aerosmith had sort of fallen off the map at that point. it sort of brought them to the fore. then you start to get more white kids in hip-hop.

>> run-d.m.c.'s latest album has sold more than a million copies in just four weeks, a first for a rap record. >> the album is called life is for ill. that's a stupid name. ♪ >> hip-hop was our baby. this was our culture. this is our music. we created it. and then here come the beastie boys. and we were afraid we were going to lose it. ♪ >> and then we started listening to their music, and they were really funky. so we were like, okay, all right. ♪ >> beastie boys come out with what pe thought would be a pop hip-hop group. it was straight hip-hop.

beastie boys was dope, you know what i mean? ♪ >> it spread like wildfire and introduced a lot of people to hip-hop culture. >> can you give us some definitions of the lls? >> ll stands for long hot lovers, loving your liking, just a lot of ls. >> how much of a lover, how do women love them to death, how they can throw down, how good they could dance, how bad they are, nobody better mess with me, all of that kind of foolishness. if they will address the issues. the issues being poverty, the issues being not having political power. you see what i'm saying? all of these issues, they should be addressing this with their energy. ♪ >> the guy at mc single-handedly

changed the phrasing of hip-hop. he came to the world like a poet. ♪ >> i learned different rhythms listening to jazz. i learned different rhythms, so i incorporated that with my rhyme style. not just a regular tune. i was in between -- ♪ >> what i'm tryg to do, i'm trying to set an example for the little kids, you know what i'm saying? p try to lead them on the right path. ♪ >> the summer of 1987, rebel without a cause comes out. it was the call to arms. the sound of something really under. public enemy literally said we want to be music's worst nightmare. >> almost no radio air play, even on black stations. it's rap for a reason. they call it a mind revolution.

>> rebel without a cause was heavily influenced by rock, and heavily influenced by what was just going on. it was really a desperate call to have us being heard. to have us being heard. >> you talk about black all the time to a multiracial audience. shouldn't you maybe be thinking about who are the people i've got out here? haven't you got a responsibility to them rather than what you personally -- >> i have a responsibility to my people and my culture, because my people and my culture have been brutalized and ignored for years. ♪ ♪ my mother standing in the welfare line ♪ ♪ the way you survive this crime ♪ ♪ my life is over so i might as well speak my mind ♪ >> ice t is the first west coast gangster rap. reality rap. 6:00 in the morning police at my door. ice t did it way before nwa did it. ♪ straight outta compton ♪ crazy [ bleep ] ned ice cube ♪ ♪ from a gang called with attitude ♪ ♪ squeeze the trigger and bodies

are hauled off ♪ >> the los angeles rap group nwa drew fire from police because its album "straight outta compton" talked in brutal and vulgar language about retal y retaliating against cops for their gang sweeps in the l.a. area. >> nwa gave us the gritty, grimy gang-banging streets of compton. this is what's going on with us. ♪ as i leave believe i'm stomping ♪ ♪ when i come back, boy, i'm coming straight outta compton ♪ say hello to the new unlimited data plans from at&t and never pay overages again. so now the whole family can binge,... ...surf, shop, navigate, listen, game, stream and more. all without the hassle of worrying about overages

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♪ i want my mtv you can talk about videos, but in the '80s the actual sound of what popular music was and what was accepted as a sound, a drum sound or keyboard sound or bass line sound changed profoundly over the course of the decade. ♪ she drives me crazy ♪ like no one else ♪ she drives me crazy ♪ and i can't help myself >> coming to the end of the '80s was like watching a kaleidoscope. you open it up and you see a little bit of everything. ♪ the love shack is a little old place where we can get together ♪

>> it was the time when everybody was getting involved and everybody was expressing themselves loudly. we are having the best time ever. ♪ never gonna give you up ♪ never gonna let you down ♪ never gonna run around and desert you ♪ >> every audience needs to get fed. you know, we'd fed the pop audience. but where's the rock and roll? ♪ oh, we're halfway there ♪ oh, ling on a prayer ♪ take my hand ♪ we'll make it i swear >> bon jovi comes in with a huge record. ♪ pour some sugar on me >> def leppard. fantastic record. ♪ pour some sugar on me >> and that begins to bring that kind of music back. >> at the end of the '80s everybody came to the same

conclusion simultaneously. something new needs to happen here and it's got to be real-sounding, more garage, less produced. ♪ i need an easy friend >> this music that was bubbling out of places like portland and seattle, and bands like nirvana that weren't looking to fit in to what was being played on mtv or what was being played on radio. ♪ ♪ i can see you every night >> eventually radio and mtv came to them. >> the seeds of what will happen in the next decade are already all there by the end of the '80s. college rock like r.e.m. was something new entirely. ♪ follow me, yeah follow me ♪ got my spine i've got my orange crush ♪ >> the way that peter buck

played guitar and the way that stipe sang where the voice was incredible but you couldn't quite figure out what he was saying, it just made them more alluring and kind of more mysterious. you could get why that band would become huge. >> it wasn't new wave, it wasn't a new romantic. they started calling it alternative music. ♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ and i feel fine ♪ fine, fine, fine >> you know, this is the thing about the '80s. everyone thinks it's about crazy haircuts, lots of makeup, insane clothes, and it was. but the thing about this music that lasts is that their songs were so good. ♪ >> you can go back and listen to those records, from the engineering to the musicianship to the writing and to the performance of it. it surpasses most music.

>> everybody had a story, and they wanted to tell it. the artists that were coming through the tv and into your lives. ♪ everybody wants to rule the world ♪ >> i'll say that the music of the '80s is more effective than what came to us in the '60s simply because all of us were included this time. no decade was more effective in dance music, in politics, in different genres than the '80s. there will never, ever be another decade like it, ever. ♪ everybody wants to rule the world ♪ ♪ there's a room where the light won't find you ♪ ♪ holding hands while the walls come tumbling down ♪ ♪ when they do i'll be right behind you ♪ ♪ so glad we've almost made it ♪ so sad they have to fade it ♪ everybody wants to rule the

world ♪ ♪ it's probably the most cultural event in the history of america. and a whole new generation of freaks. >> what guys seem to get off on. they like these high-energy sort of events. >> the sights and sounds of soul is your pleasure. you can bet your bottom we've got them, baby. >> unless you've been living in a sealed cave, you probably noticed that america's latest craze is disco dancing. >> this is punk rock, and its purpose is to promote violence, sex and destruction in that order. >> rock and roll is pure stamina! ♪