♪ it's a time of enormous turmoil. >> shut up in here. >> '60s are over. >> here's michael at the foul line. a shot -- good! >> we intend to cover all the news all the time. we won't be signing off until the world ends. >> isn't that special? >> any tool for human expression will bring out both the best and worst in us. and television has been that. >> they don't pay me enough to deal with animals like this. >> people are no longer embarrassed to admit they watch television. >> we have seen the news, and it is us. ♪

♪ ♪ slowly but surely, the 1970s are disappearing. the 1980s will be upon us. and what a decade it is coming up. happy new year!

>> as we began the '80s in the television world, the landscape was, on any given evening, 9 out of 10 people were watching only one of three networks. >> more than 30 million people are addicted to it. social critics are mystified by its success. what is it? it's television's primetime prairie pot boilers "dallas." >> a move like that will destroy all of ewing oil and ruin our family name. >> a thought like that never crossed my mind. >> brother or no brother, whatever it takes, i'll stop you from destroying ewing oil. >> "dallas" really did something to establish new ground in a weekly hour-long show that captivated america for 13 years. >> "dallas" is a television show which is rooted in the 1970s and one of the crazy things that emerges is this character j.r. ewing as a pop phenomenon. >> tell me, j.r., which slut are you going to stay with tonight? >> what difference does it make? whoever it is has got to be interesting than the slut i'm looking at right now.

>> he was such a delicious villain. everyone was completely enamored by this character. >> at this point, so many people were watching television that you could do something so unexpected that it would become news overnight. >> who's there? [ gunshots ] >> the national obsession in 1980 around who shot j.r. it's hard to imagine how obsessed we all were with that question. but we were. >> who shot j.r. is about as ideal a cliffhanger as you possibly could get. >> who did shoot j.r.? we may never get the answer to that question. i mean, the people who produce that program are going to keep us in suspensiususpense for as they possibly can. >> we shot j.r.

and then we broke for the summer. then the actors went on strike. it delayed the resolution, and it just started to percolate through the world. >> i remember going on vacation to england that summer and that's all that people were talking about there. >> well, we know you don't die. i mean, you couldn't die. >> we don't know that. >> how could you die? you couldn't come back next season. >> that's what i mean. i couldn't come back, but the show could still go. >> oh, but you wouldn't. what is that show without j.r.? >> that's what i figure. >> well. i guess if you don't know by know who shot j.r., you probably do not care. but last night's, some 82 million americans did, and they watched the much touted "dallas" episode. it could become the most watched television show ever. >> who shot j.r. is a reflect of old nationed television. it's a moment that gathers everybody around the electronic fireplace which is now the television set. >> one special american television program. critics said it transcends in popularity every other american statement about war. and something special happened today to mobile army surgical hospital 4077. that will touch millions of americans.

it was the kind of event that would draw the world's breath. stage nine, 20th century fox studios. the end of the korean war. the television version "m.a.s.h." >> it's been an honor and privilege to have worked with you. i'm very, very proud to have known you. >> there were those landmark times when shows that had been watched through the '70s and into the '80s, like "m.a.s.h." had its final episode. and we were all sad to see them go. >> i'll miss you. >> i'll miss you. a lot. >> all over the country, armies of fans crowded around television sets to watch the final episode and to bid "m.a.s.h." farewell. >> the finale of "m.a.s.h." was unprecedented. 123 million people watched one television program at the same time. >> you know, i really should be allowed to go home.

there's nothing wrong with me. >> when we ended the show, we got telegrams of congratulations from henry kissinger and ronald reagan. the size of the response and the emotional nature of the response that we were getting was difficult for us to understand. >> who shot j.r. and the last episode of "m.a.s.h." are the last call for the pre-cable world of television. it's like, they are the last time that that huge audience will all turn up for one event. >> all right. that's it. let's roll. hey. let's be careful out there. >> dispatch. we have a 9-11. armed robbery in progress. >> when quality does emerge on television, the phrase "too good for tv" is often heard. one recent network offering that's seems to deserve that phrase is "hill street blues." >> "hill street" is one of the

changing points of the entire industry in the history of tv. >> we had all watched a documentary about cops and had this real hand-held in the moment quality that we were very enamored of. >> the minute you looked at it, it looked different. it had a mood to it. you could almost smell the stale coffee. >> we didn't want to do a standard cop show where, you know, you got a crime and you got your two cops and you go out and you catch the bad guy and you sweat him and he confesses and that's it. cops have personal lives that impact their behavior in profound ways. >> well, what about it? is he here or elsewhere? >> don't get excited. we're working on it. >> how's this for logic? if he's not here, and if he's not elsewhere, he's lost. >> we didn't say that. >> we're not lost --

>> never in my entire life have i listened to so much incompetence covered up by so much unmitigated crap. find my client, or, i swear, i'll have you up on charges. >> there would be these ongoing arcs for these characters that's would play out over five, six episodes, sometimes an entire season. and in a way, for certain stories over the entire series, and no one had really done that in an hour-long dramatic show. >> these past four months, i've missed you. i had to find that out. come home, pizza man. >> i think, in the past, people had watched television passively. and the one thing i think we did set out to be were provocateurs. >> action report? >> you fill it out. >> what the hell is the matter with you, man? >> i'll tell you something, they don't pay me enough to deal with animals like. this the first thing day see is a white face and all they -- >> listen to me. it was a white man that pulled

the trigger, not a black one. it was a white one. >> it set a trend. the idea that the audience can accept its characters being deeply flawed, even though they're wearing this uniform. and i thought that that was important to finally get across. >> don't do it. >> we wanted to make a show that made you participate. made you pay attention. and i think that worked pretty well. >> and the winner is -- >> "hill street blues." >> 21 nominations. and we went on to win eight emmys. and it put us on the map, literally. and that's when people finally checked us out. >> programming chief of one of the networks used to say to me about shows like "hill street" and "st. elsewhere," what the american public wants is a cheeseburger, and what you're trying to give them is a french delicacy. and he said, your job is to keep shoving it down their throat until after awhile, they'll say, that doesn't taste bad. and maybe they'll even order it themselves when they go to the restaurant.

>> nice for us to join us, dr. morrison. >> the success of "hill street blues" influenced everything that's came after. and then, of course, you saw shows like "st. elsewhere." >> you know what people call this? st. elsewhere. a place you wouldn't want to send your mother-in-law. >> when it first came on, it was actually promoted as "hill street hospital." >> you gave your patients the wrong antibiotics. you don't know what medications they're on. you write the worst progress notes. you're pathetic. >> bill? >> what? >> dr. morning needs you right away. >> i'm sorry. >> "st. elsewhere" broke every rule there was and then built some new rules. >> bobby, the blood bank called a little while ago. they ran a routine panel on a pint of blood. t-cell count was off. >> they would have tragic things happen to these characters. there was real heartache in these people's lives and you really felt for them. >> i've got aids? >> television at its best is a mirror of society in the moment. >> "st. elsewhere" challenged

people and challenged you as an actor, much less the audience, to think the stuff they gave you was extreme. and what they did, whether they were dealing with aids of having one of their main doctor characters raped in a prison -- >> they tackled lots of difficult subjects. >> "st. elsewhere" was run by people who were trying to stretch the medium and in the '80s, television producers were encouraged to stretch the medium. >> okay, clear. ...where each drop was formulated to be smarter.... ...even smarter than that... ...so if a color didn't go on evenly, it would balance itself out to reveal its truest, richest state.

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a lot of people used to say, i was there. now people say, they watch it on television. >> there's just a lot of excitement connected to sports in the '80s. you used to have to depend on the five minutes at the end of your local newscast. there just hadn't been enough. you know? give us a whole network of sports! >> there's just one place you need to go for all the names and games making sports news. espn "sportscenter." >> what happened in the 1980s is sports becomes a tv show. and what are tv shows built around? they're built around characters. >> you can't be serious, man. you cannot be serious! you got the absolute -- >> mcenroe, the perfect villain. the new yorker that people loved to hate. borg, the cool swede, never giving any emotion away. >> what tennis really wants is to get its two best players playing over and over again in the final. whether they are john mcenroe

and bjorn borg or chris evert and martina 1navratilova. that's what we want to turn in over and over. >> three match points to martina navratilova. >> know that this man has a smile that lights up a television screen from here to bangor, maine. >> and then there is magic johnson, this urban kid from michigan and larry bird, this guy who worked carrying trash. one plays for the los angeles lakers. the other plays for the boston celtics. it's a great story. >> off the mark. lakers have several chances. and here's larry bird. down the court. >> magic johnson leads the attack. >> look at that pass. oh, what's a show! oh, what a show! >> when those championship games are in primetime and people are paying attention to that, television feeds into those rivalries and makes them bigger than they've ever been before.

>> primitive skill. they're just as good as dead. >> every mike tyson fight was an event. because every fight was like an axe murder. when he fought michael spinks, the e leg tresty, you could just feel it, watching it on tv. >> here comes mike in, he leads with the right hand. there he goes! >> tyson was made for tv, because there was drama. >> it's all over! mike tyson has won it! >> not a lot of junior high school kids can dunk. especially at -- >> everybody tries now. >> i bet. >> i think that he is starting to transcend just his sport. he's becoming a public figure. >> michael jordan becomes the model every other athlete wants to shoot for. they want to be a brand. and that's what television does for these athletes. turns them into worldwide iconic brands. >> the inbounds pass comes in to jordan. here's michael at the foul line. a shot on elo -- good! the bulls win it! >> athletes in the '80s became part of an ongoing group of people that we cared about. we just had an enormous, pent-up demand for sports, and the '80s

began to provide. thank goodness. >> cable television is continuing to grow. it's estimated that it will go into 1 million more u.s. households this year. >> with cable television offering an array of different channel choices, the audience bifurcated. that's an earthquake. >> i want my mtv! >> i want my mtv! >> i want my mtv! ♪ >> a new concept is born. the best of tv combined with the best of radio. this is it. welcome to mtv music television. the world's first 24-hour stereo video music channel. >> music television, what a concept. mtv was, pow, in your face. you were not going to turn us off. >> mtv did nothing but play current music videos all day long. so, let me get this straight. you turn on the tv, and it's like the radio?

>> i'm martha quinn. the music will continue nonstop on mtv music television, the newest component of your staere system. >> when mtv launched a generation was launched. 18 to 24-year-olds were saying, i want my mtv. i want my mtv videos. i want my mtv fashion. >> yo. >> mtv was the first network really focused on the youth market. and becomes hugely influential because they understand each other. the audience and the network. >> mtv had a giant impact. visually and musically on every part of the tv culture that came next. >> freeze! miami vice! ♪ >> friday nights on nbc are different this season thanks to "miami vice." it's a show with an old theme but a lot of new twists. described by one critic as containing flashes of brilliance nonetheless, shot entirely on location in south miami, the story centers around two undercover vice cops.

>> i don't know how this is going to work, tubbs. i mean, not exactly up my alley style and persona-wise. heaven knows i'm no box of candy. >> television very much was the small screen. it was interesting about tony's pilot screen play for "miami vice." it was exactly not that. very much the approach was -- okay, they call this a television series, but we're going to make one-hour movies every single week. >> okay, here we go. stand by. >> action! >> police! >> just describing the show as a new wave cop show. >> yeah, it's a cop show for the '80s. we use a lot of mtv images and rock music to help describe the mood and feeling of our show. >> in a lot of ways, you don't get "miami vice" without mtv, because in a lot of ways, "miami vice" was a long video. the music was such a big part of that show. >> there was an allure to using great music that everybody was listening to as opposed to the routine kind of tv scoring of that period.

♪ i can feel it ♪ coming in the air tonight >> it was only not afraid to let long scenes play out. it would drag -- a car going from point a to point b could be a four-minute phil collins song. you know, and it was. ♪ oh lord >> being able to take a television series like "miami vice" and let's really kind of rock and roll with this, until somebody says stop, are you guys crazy, you can't do that, and nobody ever did. >> freeze! place! it senses your every move and automatically adjusts on both sides. right now save on sleep number 360™ smart beds. plus, it's the lowest prices of the season with savings of $500 on our most popular p5 bed. ends sunday. oh no, looks like somebody needs a new network. when i got this unlimited plan they told me they were all the same. they're not.

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combined with the most wifi hotspots. it's a new kind of network. xfinity mobile. ♪ >> thomas magnum? >> mary ann hammond? >> private investigator? >> oh, you are probably wondering about the goat. just let me drop off my friend and then we'll talk. >> when we entered the '80s, a lot of one-hour dramas that were lighthearted like "magnum p.i." were very popular. after "m.a.s.h." went off the air, the next season there wasn't a single sitcom in the top ten. first time that had ever happened in tv history. the prevailing feeling was that the sitcom was dead.

>> brandon tartikoff, nbc programming chief, says reports of the sitcom's death were greatly exaggerated. >> time and time again, if you study television history, just when someone is counting a forum out, that's exactly the form of programming that's leads to the next big hit. ♪ >> so, 1984, "the cosby show" comes on. now, bill cosby is not new to tv. he's been on tv. but "the cosby show" is very different. it stands apart from everything else he's done. >> i wanted my scrambled. >> coming up. >> previous on television, the kids were cool and the parents were idiots. "cosby" says the parents are in charge and that was something new. >> instead of acting disappointed because i'm not like you. maybe you can just accept who i am and love me anyway, because i'm your son. >> that's the dumbest thing i've

ever heard in my life! >> it helps the casting a lot in television. the kids were just great. >> if you were the last person on this earth, i still wouldn't tell you. >> you don't have to tell me what you did. just tell me what they're going to do to you. >> unlike every other show on tv, it's showing an upper middle class black family. this wasn't "all in the family." they weren't tackling deep iss issues, but that was okay. the mere fact they existed was a deep issue. >> the decade was waiting for something real. in other words, unless it's real, it doesn't seem like it moves anybody. if someone is feeling something, you get to the heart and the mind. and if you can hit the hearts and minds, you got yourself a hit. >> how was school? >> school? dear, i brought home two children that may or may not be ours. >> "the cosby show" brought this tremendous audience to nbc.

and that was a bridge to us. our ratings went way up. ♪ where everybody knows your name ♪ >> even the theme song to "cheers" put you in a good name. >> eefvening, everybody. >> norm! >> what's shaking, norm? >> all four cheeks and a couple of chins. >> by the end of the "cheers" pilot, not only did you know who everybody was, but you wanted to come back and see what was going to happen. it's like, all you have to do is watch it once, you're going to love these people. these are universal characters and the humor worked on so many levels. >> i was up until 2:00 in the morning finishing off kierkegaard. >> i hope he thanked you for it. >> you have to create a community that people are identifying with. and "cheers" gives you that community. >> boy, i tell you, i've always wanted to sky dive. i've just never had the guts.

>> i did. >> what's did it feel like? >> i imagine a lot like sex. not that i have to imagine what sex is like. but i've had plenty of sex. and plenty of this, too. why don't you just get off my back, okay? >> in the first episode, there was a rather passionate annoyance. saying, oh, something's going on here. a really intelligent woman would see your line of bs a mile away. >> i never met an intelligent woman that i would want to date. >> on behalf of the intelligent women around the world, may i just say, phew. >> we saw what ted and shelly had together, we say, oh, no. we've got to do this relationship. >> ted and i understood what they were writing right away. if you'll admit that you are carrying a little torch for me, i'll admit that i'm carrying a little one for you. >> oh, i am carrying a little torch for you.

>> well, i'm not carrying one for you. >> diane knew how to tease sam. sam knew how to tease diane, and i guess we know how to tease the audience. >> this incredible chemistry between the two of them ignited the show. that's what's drove the show for the first five years. >> what's the matter? >> i'm devastated. i need something brutal to numb my sensibilities and blast me into sweet oblivion. >> boiler maker? >> make it a mimosa. >> we had the luck to be able to rotate cast and every time we put somebody in, they were explosions. >> whoa! >> there was something very special about that setting, those characters, that i never got tired of writing that show. >> sophisticated surveys, telephonic samplings, test audiences. all of those things help to

separate winners from losers and make mid course corrections. you can't cut all comedies from the same cookie cutters. all you can hope is every night turns out like thursday. >> yo, angela! >> next! >> how rude. >> quick, i'll give him that. >> all of television said, oh, well, maybe the sitcoms are alive again. and that's all that it took. it took one success. >> a few years from now, something new may tempt the people who pick what we see, but it's a very safe guess that whoever gets hot for a season or two, the men and women who create good television comedy been laughing all the way to the bank. neful break-n-bites are great. they'll break off a couple if you sit, you stay. but if you want all four, mmmm... you gotta get cute. you gotta let a baby sleep on your belly. (vo) beneful break-n-bites, with real beef as the #1 ingredient. [boy] cannonball! [girl] don't...

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♪ this is my last broadcast as the anchorman of the "cbs evening news." for me, it's a moment for which i long have planned, but which, nevertheless, comes with some sadness. for almost two decades, after all, we've been meeting like this in the evenings, and i'll miss that. and that's the way it is, friday, march 6th, 1981. i'll be away on assignment and dan rather will be sitting in here for the next few years. good night. >> uncle walter had dominated, certainly cbs, but in a way, the country. people used to say he was the most trusted man in the country. >> once walter cronkite retires,

all three network news anchors within a period of a couple of years switch over to a new generation. the '80s may have been the last gasp where people watching the media liked and trusted the media. >> nuclear arms and how to prevent global destruction are expected to be the major topic of president reagan's news conference tonight. that conference will be nationally televised within the hour. leslie stahl is at the white house. >> the white house is hoping -- >> in the '80s, women came into the newsroom. when i first joined, it was '72. there are very few. by the '80s, there were more and more. >> the decade of the '80s was still a time of sink or swim. you had to be resilient in your own way to survive in a period when you were going up against a lot of people who still didn't think women had what it took. >> these are some of the most famous faces in broadcasting. all of whom happen to be women. >> now, the best producers -- i'm going to get fired -- the best producers at cbs news are women. and they're at the level of taking hold and making decisions

about individual pieces. they are not yet executive producers of all the news shows. but they will be. >> for the past 24 hours, christine craft has taken her cause to many of the nation's news and talk programs. >> i didn't set out to be joan of ark, but i think what happened to me deserves some attention. >> christine craft had a very successful career, but there she was, in her late 30s, and the tv station said to her, we're taking you off the air, because you've gotten older and you're not as attractive as you once were, which was outrageous. and she decided to make an issue of it. she filed a lawsuit and it became a huge national topic of discussion. >> a jury said she got a raw deal because she is a woman. >> and so women in television news everywhere were asked, what do you think about christine craft? >> i think, unfortunately, in recent years, the emphasis has been increasingly on physical appearance, and to the extent, this decision helped swing the emphasis back to substance and to good journalism.

i think we've got something to be happy about. >> it was important to make the point that what mattered was what kind of reporter are you you. but it took the christine craft incident, i think, to bring that conversation out into the open. >> this coming sunday, a new television network opens for business. cnn. cable news network. you are throwing all the dice on this one. >> why not? nothing ventured, nothing gained. >> well, on that original point, mr. turner, thank you very much, indeed. >> i wanted to see what was going on in the world. and it was no way that you could do it watching regular television stations. news only comes on at 6:00 and 10:00. but if there was news on 24 hours, people could watch it any time. decided on june 1, and barring satellite problems in the future, we won't be signing off until the world ends. >> it was widely believed it was a fool's errand. how could this possibly find an audience? well, he did.

>> ready came are three. one center up. >> good evening. i'm david walker. >> i'm lois harp. now here's the news. president carter has arrived -- >> television news before this was stuff that had already happened. for the first time, cnn brought the world to people in realtime. >> cnn, the world's most important network. >> i didn't do cable news network because somebody told me it couldn't be done. i figured it was a very viable concept, and i went ahead and did it. it was after we announced we were going to do it that the detractors showed up. >> is cable news network just going to be a new means of delivering the same kind of fare? >> no. it already does provide different fare. cable news network is a perfect and maybe the best example of that. >> people love news. and we had lots of it. and the other guys had not very much. so choice and quantity won out. >> new york city, hello. >> the major catastrophe in

america's space program. >> i am lou dobbs along with myron kandel. >> jessica mcclure, trapped for almost three days now in a dry well. >> the iron curtain between east germany and west berlin has come tumbling down. >> i'm pat buchanan, the conservative on "crossfire." >> the american people appreciated the new television. they certainly came to cnn in droves. >> mr. gorbachev and i both agree on the desirability of freer and more extensive personal contact between the peoples of the soviet union and the united states. >> we began to realize that the best way to get a message to a foreign leader was to have the president go in the rose garden and make a statement. because everybody was watching cnn. >> cnn was a breakthrough. it changed the whole world. >> it changed quickly. the network news business. that business that we weren't the only ones. and it was hard. you know, it's hard to be on the

top little perch and have to come down off it. >> a special segment tonight, the network news. the first in a two-part series on the profound changes taking place in television news. changes being brought about by business, competition and technology. >> there were a variety of reasons why people who worked at the broadcast networks were freaked out in 1980s. one of them was cnn. and the rise of cable. another was being taken over by foreign entities in corporate america. >> new owners spend billions buying the networks recently, and all of them want their money's worth. >> people began to find out that news could be a profit center. and that focused a lot of attention on us. a lot from people in wall street, for instance. >> if you think about the news divisions of cbs, nbc and abc, they were part of a really proud tradition. a journalistic tradition that really matters. we serve the public. this is not about profit and loss. and the people who worked at those news divisions were

totally freaked out by what it meant that they were now owned by these larger corporate entities. >> the television news isn't profitable at some point, there won't be any more television news on the networks. >> i worry about people only worried about money and power getting a hold of television. it has higher purposes than that. >> we have seen the news, and it is us. [woman] we did it. [man] we're campers. look at us. look at us. it's so nice to get out of the city. it's so... quiet. is it, too quiet? it's awful. yeah. feel at home, pretty much wherever you are. t-mobile is america's best unlimited network. you're not taking these. hey, hey, hey! you're not taking those. whoa, whoa! you're not taking that. come with me.

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♪ sometimes ambition in a woman is considered to be a dirty word,en fortunately. >> i don't hear a lot of female voices reverberating in the halls of power in this business. >> directing seems to be an area that is almost impossible to break through. >> i think the '80s were the era when women were being looked at with a little skepticism, but definitely with more acceptability. you could see the door opening. but it wasn't wide open. >> cagney and lacey was huge. that there would be two women and they had a serious job and they solved crimes and were out on the streets and tough.

that was emblematic or out in front of what was happening in the country. >> so, we're a terrific team. >> this is true. >> there had been, by that point, hundreds of buddy cop shows. these buddies were women. it had never been done before. >> i didn't go after this job because i couldn't find anything else. all right. i did not come here because i needed some kind of work to help pay the orthodontist. this means something to me. >> what the hell are we talking about here? >> we didn't even realize this was going to be such a big deal. and strangely, all these guys would say to us, well, yeah. i mean, it's a good script, but who is going to save them in the end? >> all right, come on. we're taking you out of here. >> you're not taking my wife. >> you don't take one more step. sergeant nelson, you have until 8:00 tomorrow morning to turn yourself in. >> phyllis! >> if you don't, i will. >> it was the time where you really saw an emergence of women

on television who were not necessarily just 20 and blond and had a small role. but women who had substantial roles. ♪ thank you for being a friend ♪ traveled down the road and back again ♪ >> it was unpredictable that an audience, a young audience, a not so young audience and lots in between, could relate to those older ladies. >> ma, if you couldn't see, why didn't you call me to come get you? >> i tried to. every time i put in a dime and dialed, a condom popped out. i got five in my pocket. here, dorothy. a lifetime supply. >> she was recently named as one of television's most gifted creative writers. when you look back at the past women role models on television, well, it's easy to see susan

harris' impact. >> susan harris was the greatest writer, in my opinion, of her generation, of that time. singularly. so, all credit to her for coming up with some many it rations of something so amazing. >> do you think there is a woman's voice as a writer? >> woman's voice? well, generally, they speak higher, softer. >> i should know not to ask that of a writer. >> yes, of course, there's a woman's voice. women have a different perspective. women laugh at different things. so, yes, there very definitely is a woman's voice. >> oh, do you know how many problems we have solved over a cheesecake at this kitchen table? >> no, dorothy. exactly how many. >> 147, blanche. >> cut-throat primetime time this fall as some 23 new shows compete in one of the hottest ratings races in years. here's just about one everybody predicts will be a big hit. "designing women" on cbs. four friends forming an interior design business giving each

other the business. >> suzanne, if sex were fast food, there would be an arch over your bed. >> linda bloodworth thomasen created one of the funniest shows. they were a different group of women than you really saw on television. they were feisty and sexy, and linda's voice came through shining. >> a man can get away with anything. look at reagan's neck, it sags down to here. >> and everybody raves about how great he looks. can you imagine if nancy had that neck? they'd be putting her in a nursing home for turkeys. >> they had given me this 23 minutes to address whatever topic i want, and it is such a privilege, more than the president of the united states gets, and it is thrilling to get that every week. i would be lying if i didn't say i put my opinions in the show.

>> excuse me, but you lovely ladies look like you are in need of male companionships. >> trust me when i say you have completely misassessed the situation at this table. >> i am a woman and i am a writer, but i don't really enjoy being called a woman's writer. i think labels are harmful to us. >> with "murphy brown," just about everything about that program felt new. the civil rights movement and the women's movement had just begun to sort of be reflected in the programming you saw in television in the '80s. >> murphy, you know the club is for men only. >> and they have great dinners with great guests, and i don't get to go for one reason and one reason only, and it has to do with something you've got and i don't. a tiny, pathetic, little, "y" chromosome. >> murphy brown was sea change because she was so popular and such a strong, independent, tough woman.

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you are in a good mood tonight, and i tell you, we have put a great show together. it will be on a week from thursday. [ laughter ] >> johnny carson in the '80s is making the transition from being the king of late night to being a national treasure. he was a throw-back to the old show biz stuff. >> i've been on with you for a long time. >> a long time. >> well, you've been busy with other things. >> and the tide is starting to turn in terms of where late-night television is going to go, and johnny was holding out. and he was not of his time in the '80s, but he did sustain a certain timelessness. he's the king. [ laughter ] >> he's all right, he's just playing.

>> playing my [ bleep ]! >> my next guest not only has a college degree, but he also has a high school degree. >> that is right, i do. >> as well. he's hosted "the tonight show" as long as johnny carson and now he has his very own show, weekday mornings at 10:00 on nbc. >> a good idea gone awry. an incredible screw-up. >> david letterman originally had a one-hour daytime show, and nbc, after like 13 weeks, decided to cancel it. >> today is our last show on the air. monday, las vegas -- [ audience booing ] have these people been frisked? >> it was a dismal failure in terms of the ratings, but not in terms of introducing us to letterman. >> david, thank you for being with us tonight. >> thank you for having me. i appreciate it. >> in spite of all this nonsense that goes on in the background, stay with us, and don't give up. stay with us here in new york.

>> dave is back in new york. you're going to host a late-night television program that premieres monday night. what are critics likely to say on tuesday morning? >> i don't much care because i found a way to deal with that, pills and -- whiskey. >> david, you're on. proceed. >> i'm enjoying listening to you snort. >> they gave him the late-night show, after "the tonight show." and at the time, people thought who is going to watch television at 12:30 at night. who is up? i'll tell you who is up. young people. college people. >> i think this guy needs a little support, david letterman. >> he was anti-establishment at his core. he was thumbing his nose to any existing social structures. >> who are those out there? >> neighbors. >> i'll get rid of them. hey, excuse me.

>> he kind of spoofed the whole notion of talk shows. >> it is the late night guest cam. please say hello to tom hanks. here he is. >> no one could go on "the david letterman show" and try to steer it toward a point of view or push something in particular. he just wouldn't stand for it. you are on to do one thing and one thing only and be as funny as the rest of the show. >> we could get in a two-shot here, david. >> we could actually send the crew home, couldn't we? >> as a comedian, you want the biggest audience that you could get. for dave, he knew a lot of things that he would do that were going to alienate people, but he didn't care. he wanted his thumbprint out there, and that was the most important thing. >> it's time for small-town news. paul -- excuse me, paul? do you have any accompanying music here for small-town news? paul shaffer, ladies and gentlemen. >> the show making fun of itself and turning itself inside-out that way was something kind of

new. >> don't we look like guys you see hanging around together. >> absolutely. >> would you like to hang around with me? >> nope. >> i'll say it again, this is the stupidest show -- >> i thought i would never want to do this show with you. >> now why? >> because you thought i was -- >> a [ bleep ]. >> there is one rule i keep trying to abide by, and, unfortunately, i only get to it about 12% of the time. and that is, it is only television. we're not doing cancer research. in the 40-year odd history of commercial broadcasting has taught us one thing, there is nothing sacred about television. >> steven is upstairs. >> dave, i was just curious, is there any way i can get mtv on this? >> that is just a monitor and all you can get on that is our show. >> oh, that's okay. >> there was a degree of cynicism that was needed in the art form at that time, and it

was a cynicism that became common sense after awhile because it never got old. >> i watched johnny carson, and you are no johnny carson. [ laughter ] >> welcome the great white north. today we got a real big show. >> there was a second city chicago company and a second city toronto company. the toronto one is the one that fueled the sc tv series that was syndicated and got to the states that way. >> thank you very much for that marvelous reception. i particularly want to thank my supporters over there in the cesarean section. >> it is healthy to be an outsider. as a comedian, and canadians are always outsiders, but they are looking at the culture that is right next door to them.

>> it was the type of comedy that had only been accessible if you could have gotten into the improv clubs in toronto or chicago. i had never seen anything like second city tv. >> it was far more conceptual in its humor because it didn't have to be performed in front of an audience. and there was also just the idea it was this low-rent thing. by the seat of our pants kind of operation that give it an authenticity. >> now that our programming day has been extended -- >> where do you want me to put the kielbasa? >> put it in the fridge. >> you were rooting for the show and the characters they created. there was something you got behind. whereas "snl," right from the gate and through the '80s was this big enterprise.

>> after five golden years, lorne decided to leave and so did those close to him, including me, al franken. so nbc had to pick a new producer. now most knowledgeable people, as you might imagine, hoped it would be me, al franken. >> well, there was a question of whether "saturday night live" would continue at all. whether it would die. >> the press hasn't been very kind. >> is "saturday night live" "saturday night dead"? >> my favorite is vile from new york. >> they were having a hard time. and then came the man to save the show, eddie murphy. >> there was buzz about him so you tuned in. and there was this kind of explosion of talent in front of your eyes. ♪ >> it really kind of rejuvenated

the show. >> i'm gumby. you don't talk to me that way. >> after awhile, the show regained its status and clout and became even more of an institution than it had been. >> hey, bob. >> looks great today. >> listen, if you're unhappy, tell me right now. >> you'll never work in this town again. >> don't leave me hanging by a thread. let me know where i stand. >> we were a little worried because we had a new cast, but everyone loves us. >> you guys have been so nice to us during our stay. >> isn't that special? >> i am hans. >> and i am franz. >> and we just want to pump you up. >> a lot of things they could do on "saturday night live" they couldn't do on a regular sitcom. it was more daring and satirical and political. >> you still have 50 seconds left, mr. president. >> let me just sum up, on track, stay the course.

a thousand points of light. >> governor dukakis, rebuttal? >> i can't believe i'm losing to this guy. >> it is "the garry shandling show." >> people were taking the old principles of comedy and trying to turn them into something new. we spent years watching sitcoms and dramas and talk shows and we knew them by heart, that if somebody played on that and parodied that, we got it instantly. >> i appreciate you coming in under these conditions. you want to hold the credits? we were going to roll the credits but you screwed that up because you were late. >> "the garry shandling show" was aware that it was a situation comedy. it highlighted the cliches in funny ways. >> are you looking into the camera? >> no. >> don't look into the camera. >> i didn't. >> you don't come in here and look in the camera. >> i didn't. >> i'll bop you.

i will. if i see a tape of this show and you're looking into the camera -- >> well, it's about that time. >> "pee-wee's playhouse" on cbs, a saturday morning kids show that adults could watch and wink at each other at the same time was very clever. >> the word is good. >> it was a show certainly for kids, and it was for stoned baby boomers who were totally wasted on saturday morning and watched "pee-wee's playhouse" and saw god. >> i sure had a lot of fun. see you all real soon. until then, everybody be good.

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use as directed. 1968, the summer before high school and i don't mind saying i was a pretty fair little athlete. >> "the wonder years" was a guy in modern times looking back on his childhood. that in itself is not new, but "the wonder years" did it with the wit and the music. and it was brilliantly written and a great performance by that entire young staff. >> hey, steve -- looks like his baby brother and girlfriend have found each other. >> she's not my girlfriend.

>> kevin arnold has to cope with all the timeless problems of growing up during one of the most turbulent times that we've known. >> kevin arnold is just like a regular kid except in the 1960s, and he's not really aware of many of the events. like in one of the episodes, the whole family is watching the apollo 8 take off, but i'm sitting there trying to call a girl. >> the first episode of "the wonder years," anybody who saw it remembers the ending where the first kiss with winnie and kevin arnold. the song they play is "when a man loves a woman." that moment seems to pure and so real. ♪ when a man loves a woman can't keep his mind on nothing else ♪ >> it is about rebellion and being students. by the 1980s, it is time to grow up. and so they shave their beards

and put on power suits, a whole new notion. >> oh, the yuppies. last year the politicians were talking about winning their votes, and now the rest of the baby boom generation are being wooed by advertisers and their agencies. >> by the '80s, it was pretty clear that after the generation of the '60s, was going to be embodied by alex keaton on "family ties" were more interested in the corner office than the new jerusalem. >> you are a young man you shouldn't be worried about success. you should be thinking about hopping on a steamer and going around the world. >> the '60s are over, dad. >> thanks for the tip. >> you weren't laughing at michael j. fox's character for being too conservative. you were laughing at the parents for being too hopelessly liberal. >> what is this? i found it in the shower. >> that is generic brand shampoo. >> this is him. this is the guy i've been telling you about.

this is everything you want in a president. >> the genius of "family ties," it allows a youth to recognize that is focused on the future and the critique of the '60s. >> michael j. fox as alex keaton really became the center of the show. and writers were smart enough to see that they had something special, and they wrote to that. >> it's not fair, alex. >> yeah, there is nothing you can do about it, jen. my advice to you is that you just enjoy being a child for as long as you can. i know, i did. it was the best two weeks of my life. >> alex is a little bill buckley. the "wall street journal" is his bible. he has a tie to go with his pajamas. he is very conservative and very intense 17-year-old. >> the first thing the teacher will ask is what you did over the summer. a lot of kids will say i went to the zoo or i went to the beach or to a baseball game.

what are you going to say? >> i watched the iran/contra hearings. >> if mom and dad thought this generation was going to the dogs, think again. this is the generation that has discovered hard work and success. >> american culture is changing in the '80s. and in terms of television, there is demographic segmentation. >> networks were beginning to not be afraid to appeal to a very specific demographic. >> hey, handsome. look at that shirt. is that a power shirt or what? >> nice shirt, alan. good shoulder pads. you looking to get drafted by the eagles? >> 30-something said we're not going to have cops, lawyers or doctors. we're just going to be people. >> why did we start this business? >> to do our thing. but right now we have two wives, three kids, four cars, two mortgages a payroll. that is the life now. >> "30 something" is a very important show as you are going

into the era of television being more introspective and emotional. and some people weren't buying it. but for other people when they were talking about having kids and going back to work and some of the issues that hadn't been talked about a whole lot, it was important to people. >> i was so looking forward -- i was so looking forward to doing this. to be a grown-up for just an hour. >> in the beginning, there was talk of this being the yuppie show. and you mentioned it tonight. you said if there were a category for the most annoying show, this might win as well. >> what some people perceive as annoying has nothing to do with yuppie. it is a word that is made up by demographers and advertisers. it doesn't have anything to do with what the show. >> "30 something" was not a giant hit, but it was a niche hit. it attracted an enormously upscale group of advertisers. >> the network cared who was watching and not how many were watching, and that was more and more catching on in the '80s.

>> the prosecution will ask you to look to the law, and this you must do, but i ask you to look to your hearts as well. thank you. >> "l.a. law" was partly a classic lawyer show. but it was intertwined with their personal lives and different lawyers who were sleeping together and trying to get ahead. >> the reality level on that show was like a foot or two off the ground. and you're willing to go with that because it was a whole new spin on a law show. >> tell the truth. if you had to do it all over again and she walked into your office and said take my case, would you? of course, you would. because it is juicy, newsy, exciting stuff. >> it is really fun to take the "hill street blues" format and use it to frame an entirely different social and cultural strata with vastly different results.

>> i wonder if i might engage with my client privately. >> certainly. >> will you join me for dinner tonight? >> i was planning on having you. >> okay, skip lunch. >> the formula had gotten established of how you can do a dramatic show, and yet still have an awful lot of fun. >> we didn't used to be able to accept that very easily in a tv hour. and even before the '80s were out, it is like, okay, i get it. so it is like, all right, what are the rules now? >> what are you doing? >> i'm doing what i should have done all along. what i wanted to do originally. what i should have done last night. stop that, david. i'm calling the police, david. hello, police. >> the networks realized there was an audience looking for something less predictable than traditional primetime fare. >> "moonlighting" was another show that said i see the formulas we've had up until here. let's do different things.

>> hello. >> hello. >> we're looking a little pale here today. who do we have here? >> i don't know. >> "moonlighting" was a really experimental show. they had a shakespeare episode, a black and white episode and a musical episode. they tried a lot of stuff. >> i don't give a flying fig about the lines on my face or the altitude of my caboose. >> well, i'm at a loss. >> i don't know what i flying feet is. >> that's okay. they do. >> there is no trouble on the set. >> we have a very volatile relationship. there is a hate/love element to it. >> the flirtations were great and bruce was great. glenn karen kept them apart for a long time and bravo to him. >> and they took the sam and diane dynamic from "cheers" and escalated it.

"cheers" was will they or won't they. "moonlighting" was, do they even want to? >> stay away from me. >> here i come. >> but i don't want you. i never wanted you. >> yeah, right. >> does entertaining mean at some point stopping the tease of dave and mattie? do they get together at some point? >> that is going to be resolved this year. we like to think of it as two and a half years of foreplay. >> people were waiting for this moment and your emotions are already there so when "be my baby" starts playing, it is a perfect storm of romance. ♪ ♪ the night we met i knew i needed you so ♪ [woman] we did it. [man] we're campers. look at us. look at us. it's so nice to get out of the city.

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in recent years, it seems that television has become a kind of electronic confessional. where guests are willing to expose painful and sometimes embarrassing aspects of their lives quite readily to millions of viewers. >> at the beginning of the decade, we get the dominance of phil donahue, and that is a maturation of women's issues and he seemed to talk to them in the audience and through the tv screen. >> i'm glad you called. kiss the kids.

we'll be back in just a moment. >> if you look at the body of work we've had, you're going to see the '80s there. >> i'm not here to say you're wrong, but let's understand this. when you bring a moral judgment without knowing them, against them for the way that they look, they feel that confirms the reason for their rebellion, if that is what you want to call it. >> he really believed that daytime television needed to talk about the ideas we were thinking about, the issues we were concerned about. >> i don't want to characterize his question, but why don't you get this fixed instead of doing this screwy stuff? >> there is not a single recorded case in history of any transsexual that ever, through psychological treatment, changed. it has never happened yet. >> and we were putting very important people on the program. all kinds of people. gay people. people going to jail. people running for office. sometimes the same people.

it was a magic carpet ride. >> you really do paint a very, very grim picture of the sitting president of the united states. >> let me just say this, i think he's probably the laziest president i've ever seen. >> the audience, for phil donahue, built and built and built and led the way to oprah. >> hello, everybody. >> oprah has a particularly magical combination of her own background, her own experience, her own incisive mind, and empathetic spirit. >> thank you. i'm oprah winfrey, and welcome to the very first national "oprah winfrey show." >> i was surprised at the rocket pace that oprah took off. because it took us a lot longer. the donahue show rearranged the

furniture, but the oprah show remodeled the whole house. >> people out there don't understand when you say we're in love. i remember questioning my gay friend, you mean you feel about him the way i feel about -- it is a strange concept for a lot of people to accept. >> oprah was connecting with people in a way that no one had on tv before. and it was really special to see. >> did you know that for the longest time i wanted to be a fourth grade teacher because of you. >> i was not aware of inspiring anyone. >> i think you did exactly what teachers are supposed to do, they create a spark for learning. it is the reason i have a talk show today. >> oprah winfrey now dominates the talk show circuit, both in the ratings and popularity. >> i want to use my life as a source of lifting people up. that is what i want to do. that is what i do every day on my show. we get accused of being tabloid television and sensational and so forth, but what we do more

than anything else is we serve as a voice to a lot of people that felt perhaps up until my show or perhaps others, that they were alone. >> that is what 67 pounds of fat looks like. i can't lift it. it is amazing that i can't lift it but i used to carry it around every day. >> there is nothing more endearing to an audience than to have that kind of honesty and humility and courage on the part of a host. and that, i think, has a lot to do with her power. >> it feels like i could do some good here, and i really do think that show does a lot of good. >> american television is drowning in talk shows, but it has never seen anything like morton downey jr. >> sit down and shut up. >> other competitors come and take the television talk show in two different directions. so you see the phenomenon of daytime television shows becoming less tame and more wild.

>> the '80s brought a lot of belligerence to television. whether it was morton downey jr. being the offensive person that he was or geraldo. he did his own outlandish things. >> stay with us, we're going to get into the mind of an american boy who came under the influence of satanism. took part in a crime without passion or motive. >> he takes the power of the talk show to a whole different level to put people on stage who hate each other and who will fight. >> in the case of the temple and the church of satan, we have not had problems with criminal behavior. >> but when you hear story after story of people committing these wretched and violent crimes in the devil's name. >> the more attention there is, the more conflict and violence there is, the more the ratings go up, and the american people love to complain about it, but they also love to watch. >> rivera drew sharp criticism with his recent television

special on devil worship, but today he's in a real free-for-all. >> i get sick and tired of seeing an uncle tom here trying to be a -- >> go ahead. >> sit down. >> hey, hold it. hold it. >> rivera suffered a broken nose but said the show will be broadcast later this month in its entirety. >> well, that is not something i would have done, but there was a lot of hypocrisy. one of the major magazines put the picture of geraldo getting hit with the chair on the front of the cover. and they said this is awful, look at what happened to television and yet they couldn't wait to use it to sell their own magazine. >> over the years, broadcasting has deteriorated and in this area of deregulation, it is deteriorating further.

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hours spent watching television goes up. the number of hours spent talking about television is going up. and one of those symbols of television phenomenon is "entertainment tonight." >> welcome to the premiere edition of "entertainment tonight." >> all of the critics were kind of unanimous in that they would say it would never last because there simply isn't enough entertainment news to fill a half hour every night. >> "entertainment tonight" has surveyed critics in the united states and canada to find out -- >> up until this time, nobody had done television like this. nobody. >> burt reynolds, the hottest actor in hollywood. >> i'm surprised to see you here. >> i'm glad to see you. >> oh, thank you. >> we can meet here every night if you want. >> a lot of what makes successful tv programming is being in the right place at the right time. and it was the right time. >> entertainment journalism got

more curious and more access and until that point, the entertainment business was something we didn't know all that much about. >> we could go behind the scenes in our effort to really give an insiders' look. >> the actor of j.r. fame was with his mother as he was presented with a star on the hollywood walk of fame. >> it was very honorific of the industry. they would do serious coverage of it. it wasn't salacious. you would see actors speaking as actors instead of on a johnny carson show. >> this is on camera. >> this was the beginning of a lot of money being made talking about entertainment and celebrities. >> robert redford plays the good guy in movies, but -- >> the audience grew and grew and that was showing us the appetite for celebrity news was big. it was big.

>> get ready for "lifestyles of the rich and famous." television's most dazzling hour of excitement. hi, i'm robin leach in monaco. the glimmering gem of the riviera. >> and you've got a vip ticket to the pvate party. >> your sunday newspaper is still delivered with the comics around the news. and that was what i always thought "lifestyles" was. we were the comic around the news. except we did it as seriously as they did news. >> finally in the driving seat of his own career, he burned rubber in a new direction. david hasselhoff, rock idol. >> it was a time where pushing the limits with wealth and ostentatiousness in a lot of cases was very comfortable. >> one of the earliest stories we presented to you on "lifestyles" was about the amazing real estate wizard donald trump. if he didn't shock and surprise you back then, he's had plenty of time since.

>> with all of this costing billions, not millions, do the figures ever frighten you? >> no, the answer is it is my business and my life. it is my lifestyle. i love it. the good, the bad. >> does this bring with it political aspiration? >> no political aspiration. >> and people say it is nothing more than trash. >> that doesn't upset me because i think it is the best trash there is on television. i'm not in the business of brain surgery. i'm in the business of fluff. >> that is the fantastic element at a time when the access is possible. it is escapism and aspirational. you want to stand in a hot tub with a glass of champagne, rock on. >> we've never seen that kind of wealth ever before. we didn't mock it. we didn't say it was right, and we didn't say it was wrong. we were just through the keyhole. sometimes it absolutely amazes me. i walk away from a shoot and i think, well, we did it again.

>> there was more of everything in tv by the '80s. your opportunity for watching stuff is increasingly vast. >> nbc presents "real people." >> somebody once said that each one of us will be a star for 15 minutes, and i think that will probably happen. >> american culture celebrated privacy. in the 1980s as we're watching celebrities play out on stage, hey, i want to join, too. all the world is a stage and you start seeing shows like "real people" or "the people's court." >> where reality is taken one step further. >> to see more tv producers had to come up with new and different ways to give them television. >> don't be stupid! i told you not to be stupid. >> what "cops" did was, it took

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♪ with this ring -- >> with this ring -- >> -- i thee wed. >> -- i thee wed. >> with my body -- >> with my body -- >> -- i thee honor. >> the biggest television event of the 1980s is the marriage of charles and diana. it is like the world stops when that happened. that was like, just massive. >> this was the final act of a spectacle that may never again be seen in this century, if ever. >> the archbishop of canterbury called the wedding of prince charles and lady diana spencer the stuff of fairy tales. >> the couple is off on the honeymoon while the people here in london are still talking about the events of the day. >> when you have great moments like the royal wedding, they are part of history and everybody can watch it on television and everybody wants to drink a toast

to chuck and di. >> a princess who must be aware as it was on this day that every single move she makes in public will be recorded and observed. a very difficult life indeed. >> we'll be back in just a moment with some closing observations and one final look at what has justifiably been called the wedding of the century. >> by the authority of the state of new york, i pronounce that they are husband and wife. you may kiss the bride. >> your wedding was seen by an astonishing number of people. 16 and 19 million viewers. how do you account for that kind of popularity? >> oh, i can't. i can't. the way it's grown is just amazing to me. >> it did appear in the '80s it was good for daytime soap operas, especially for "general hospital" which had the success with luke and laura's wedding. >> i remember because it was nighttime newsworthy.

>> the soap opera discovers the blockbuster mentality, the sweeps month mentality. what can we do to get even more people watching? you have a wedding. you have a kidnapping, an evil twin, and primetime stole from daytime. >> the great time soap operas, "dallas" and "dynasty," they are all about excess. this is about being over the top, stabbing each other in the back and going for the gusto and having fun. >> i know what is wrong with you. the empty armed madonna, mourning the baby that she couldn't have and the baby that she almost got to adopt. that is it, isn't it? >> you miserable -- >> there was a bigness to the

stories. and they could afford to do it on a network if you are doing one episode a week. you can't do that if you are doing five episodes a week for a daytime show. so just the production value gave it that pizzazz. >> if you can't have it, watch other people with it, or so say the three networks who are programming nearly 40% of the primetime fare with series about the very rich and the public is devouring it at such a rate that money has become gold. >> the characters were larger than life and more evil and more cunning and manipulative. and more gorgeous. i mean, really, look at the way they were dressed. look at the way they lived. everything, it was fascinating. >> alexis, i didn't thank you for your present.

>> it's he you should slap, dear, not i. >> we all wanted to live like everyone on "dynasty," like the carringtons and it was a wonderful picture of fun and debauchery. >> greed was encouraged in the '80s. there was a concept of conspicuous consumption being okay, and those shows exploited that. >> primetime families like the carringtons who live here in luxury on the "dynasty" sound stage are not the only rich folk on tv. in the last five years, more than half of all new shows featured the wealthy. ten years ago, that figure was zero. >> it was an accident. your father is dead. >> "falcon crest" was a wine family. there is lorenzo llamas and ronald reagan's first wife is on that show. >> emma is pregnant. >> i know a doctor who could take care of it right away. >> that will never happen. >> all of the shows, where, oh, my god, what is next? what is going to happen next? and he can't do that. it was a point to tune into television. >> what will become of the missing twins on "knots

landing"? >> and "the colbys" was a spinoff for "dynasty." they would see how much they could max this stuff out because it was really successful. >> where is your son miles? isn't he going to be part of this venture or just playing polo as usual? >> the colbys could always find room for another trophy. >> you had people fighting over oil and mansions and -- it was fantasy, but in a kind of so over the top way that it was fun. >> there is nothing devious about using your femininity. >> these shows took themselves so unseriously that they were camp, but that was okay with the central audience that was loving them. >> it was entertainment. we weren't trying to do high drama. we were there to entertain. we were high glossy. and there was no getting around what we were there for, and we did it as best as we could.

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>> it was presumed to be complete and rupert murdoch having disrupted the newspaper business and television business in britain. i don't see why there should only be three broadcast networks. he says i'm going to make another broadcast network. this was a big, bold bet. >> meantime, he will have to become an american citizen if he is to own tv stations here. something he says he is willing to do. >> some people are saying it will take you 20 years to get your fox network on par with the big three. are you prepared to wait that long? >> sure, i intend to live that long, but i don't believe in the 20 years. >> the reaction to murdoch's idea for a fourth network was like ted turner starting cnn. it's ridiculous. what does he know about television? >> we don't have to reach everyone. there's no question we have an inferior lineup of stations to our counterparts. it means we have to work harder to get our message across and get shows sampled. >> we have to differentiate

ourselves from the networks. we have to do things they would not do. >> fox started throwing anything against the wall not sure what was going to go. first shows were things like "21 jump street." >> what exactly are we looking for here? >> joan rivers in terms of late night. >> we have been banned in boston, which is wonderful. >> and "the tracey ullman show"" it was a sketch show. and they needed something to go between the sketches. again they were looking for something different. >> i got to have those candy bars. >> you better not be thinking of stealing those candy bars. >> that's it! >> "the simpsons" would never have come along had it not been for "the tracey ullman show." >> ultimately crime hurts the criminal. >> that's not true, mom. i got a free ride home, didn't i? >> bart!

>> fox was thrilled that it was different. they said, sure, be experimental, do whatever you want. we're just happy to have a show on the air. >> i'm home. >> "married with children" was their first big, big hit in that way that said if all the rest of television is going this way, we're going that way. >> bud, kelly, you want to come down and help me in the kitchen? there, that should buy us about 10 minutes. seven more than we'll need. >> the title of "married with children" on the script was not "the cosby show." how great. you have to love that. they were taking the piss out of american families fun. great fun. >> never wanted to get married, i'm married. never wanted kids, i got two of them. how did this happen? >> the bundys were like a reaction to the perfection of the huxtables.

you had this wonderful black family and these horrible white family. it was a lot of fun to be had and al and peg bundy. >> after fox introduces "married with children," it does very well, then back on abc, they came up with another major hit "roseanne." >> you think you just sit up here on your throne. >> oh, yeah? >> yeah, and you think everything gets done by some wonderful wizard. poof, the laundry's folded. poof, dinner's on the table. >> you want me to fix dinner? >> honey. i'm fixing dinner. >> oh, but honey, you just fixed dinner three years ago. >> typical american families weren't on television for the longest time. the donna reed days, the "father knows best." hardly anybody lived that way. that was the way advertisers wanted you to live. >> i know what just might make

you feel better. >> me too but i bet it's different than what you got. >> if you can subvert whatever common stuff is said about families and about parenting. >> what's in this? lead? >> oh, i got you kids new leg irons. >> her loudness and her unfilteredness were key to why we liked her. she was saying stuff about working class people, stuff about men and women. so it was about marriage and about raising kids and about how hard it is. >> great. i'm just going to look like a freak. that's all. >> what else is new? >> shut up. >> this is why some animals eat their young. >> tv in the '80s was a big decade for the evolution of comedy, for the evolution of drama. it just pushed everything forward. >> you think perhaps this generation are paying more attention to the dialogue to the relationships they see on television than years previous? >> clearly the people watching our shows and "30 something" and "cheers" and "st. elsewhere."

these are shows smartly written. it's their words that define them, and i think that's what people like. >> what we're supposed to be here is the one thing people can trust. if you go out like a bunch of night riders, what are you but just another vicious street gang? >> that spawned an extraordinary number of shows that really carved out a unique niche for themselves. we began to turn television into an art form. and for the first time, people were proud to say, i write for television. >> up until that point, television was second class. in the '80s, it was something else entirely. and it was new, and it was kind of interesting. >> it's like everyone in the '80s starts to want to tell their stories. that's what really changes things. >> the unexpected was more welcome in the '80s. predictability lost its cachet.

>> television has an impact on every era, every decade. >> television still shapes the thinking of america like no other element in our country. sometimes for the better, sometimes for the worse. >> it gave rise to people pursuing artistic content in a way that i think has raised the bar in television production exponentially. >> i love you guys. >> there's a shift in the '80s from just wanting to placate the audience to wanting to please and challenge the audience, and that's the decade when it happened. >> we had one hell of a run, didn't we partner? >> yeah, we did, sonny. i'm going to miss you, man. >> i'm going to miss you, too. >> give you a ride to the airport? >> why not. ♪

we'll be doing for tv what fm did for radio. >> there are some that have accused your videos of being soft porn. >> we like to call them tastefully smutty. >> they never had any problems saying how they feel. you too. >> what are your dreams? >> to rule the world. >> michael jackson is the man of the '80s. >> music to a beat and talk. it's rap music. ♪ i'll speak my mind >> heavy metal. it glorifies sex and violence. it hates authorities. and adolescent boys love it. >> this weird beastly presentation that was birthed in the pit of hell. ♪ ♪ john lennon was shot by an unknown at this time white male. >> the world has reacted with