>> if you go out there like a bunch of night riders but a vicious street gang. >> great writing in the '80s. a core group of brilliant people. >> audience demands were changing. >> changing a lot since the first emmy 35 years ago. >> it is as though the con testimony brarry audience was yearning for more stories about themselves. >> as '80s came to end, everything changed. >> i think if when we look back at 1980s, 10 and 20 years from now, we will be disgusted at some of the tv you just mentioned. super violent programs, terrible comedy shows. but one of the great thing happening now and will continue to happen increasingly throughout this decade is replacement of rotten entertainment programming by news and talk and information programming on all three networks very slowly. >> it be rotten? >> so far most news information

talk shows on the networks have been surprisingly, at least to me, surprisingly good. don't touch that dial, we're about to flip it for you. >> tv is changed dramatically with 150 channels that might be available in the near future. >> there's a lot of things we do you couldn't have on network television. >> people are trying to do something adventurous. >> this is more celebration of culture and opening the doors and allowing america to come on inside. >> there's always something on television. and some of it may be better than we deserve. >> that was cool. ♪

♪ >> they know when it hits the bottom, it'll be 1990. good-bye to the '80s in -- >> >> when the nineties began we saw a lot of experimentation.

"the simpsons" was inspired not hatred of television but a distrust of a lot of the ways in which television was talking to us. >> tv respects me. it laughs with me. not at me. >> you're stupid. >> i think the sitcoms of the '80s were such a warm, safe, humor. >> the kids, they listen to the rap music which gives them the brain damage. >> and i think there was a real yearning for another type of humor. >> we were able to spoof fatherhood -- >> what a bad father. >> -- which at the time, and i stress at the time, was bill cosby as the shining example.

♪ ♪ >> the stuff they got away with because it's a cartoon. the father strangling the child. >> why you little -- >> we are going to keep on trying to strengthen the american family to make american families a lot more like the waltons and less like the simpsons. >> we go to a completely bizarre period of time in 1992 when a sitting president is raging against a sitcom. >> they have dealt with popular culture and all kinds of issue of racism, sexism. >> don't ask me, i'm just a girl. >> right on, say it, sister. >> it's not funny, bart. millions of girls will grow up thinking this is the right way to act. >> they have found a way to talk about everything that's going on in our lives through the filter of "the simpsons."

>> them immigrants. for they want all the benefits of living in springfield, but they don't bother to learn the language. >> yeah, those are exactly my sentimonies. >> one of the governing things happening is a distrust of anyone who tells us that we should trust them and doesn't earn that trust. >> i'll take that statue of justice too. >> sold. >> when they make fun of how fox works -- >> you are watching fox. >> we are watching fox. >> they are telling you don't trust us either. >> eat my shorts. >> all right. >> "the simpsons" is like shakespeare in the fact that we quote them all the time without knowing it. >> i wish i could create something that culturally indelible. it's unlike anything else tv has ever run.

>> "twin peaks" showed up out of nowhere at the beginning of the decade. the pilot episode of that was one of the strangest and most exciting things i have ever seen. >> i'm at the twin peaks morgue. with the victim of -- what's her name? >> it was incredible. just how slowly in the beginning the news spread around this little town that this young, beautiful girl had died and that haunting music was so dark and so beautiful. >> what on earth is essentially

an art film doing in prime time television. >> american network television has long been considered the home of the blands and predictable. so it was with some trepidation that it the abc network launched that was none of those things. "twin peaks" was described that the series that will change tv. it's directed by david lynch. >> david lynch was a film maker known for his taste in the ing he is not eccentric and memorable.eccentric and memorab. >> the idea he would do network television in the '90s was crazy. >> do you watch much of it? >> i like the idea of television, but i'm too busy too see very much of it. >> what do you think of that which you do see? >> some of it i really enjoy. >> are you being diplomatic? >> sort of. >> the beautiful thing about television is you have the

chance to do a continuing story. and that's the main reason for doing it. >> i think that "twin peaks" with the initial attention it got allowed all the other networks to say, let's do something different. >> what was interesting about "northern exposure" it was an odd sort of universe that this guy was dropped into. >> it ain't going to be long when you ain't going to have to leave your living room. no more schools, no more tabernacles. you're going to snuggle up to your fiberoptics and bliss out. >> you also had experimentation that set the stage for a lot of what came later. >> it's kind of hard to pin down what exactly "the x files" is. it's a show about investigating paranormal activities. >> unidentified flying objects. i think that fits the

description pretty well. tell me i'm crazy. >> moulder, you're crazy. >> that dynamic, that dramatic tension of believer versus skeptic is one of the engines of the show. you were always seeing it from a specific is point of view. >> they are equals. they are equals in a way they have kind of switched gender stereotypes because the character i play is the intuitive one. and scully is the rationalist, the doctor. >> a lot of folks who enjoyed "the x files" who otherwise didn't watch tv might have been drawn to the show by its, for lack of a better way to put it,

stick it to the guys. don't trust the government or big business or anybody but yourself ask can your friends and family. it's a message that's somewhat dark, but it was kind of a breath of fresh air in the 90s. >> the internet was starting to spread beyond hard core computer users so you could have message boards and everybody wanted to talk about the black oil and the bees and moulder's sister and what the cigarette smoking man was up to. and people were so nuts for this show. >> it's just pure science fiction. that's probably what i like most about it. >> it changed the way people watched television. >> you could sense the successful creators trying to see how they could do things different five or ten years ago. sometimes that led to really challenging network television that was cool ask fun to watch. and sometimes it just seemed to fall off the edge a little bit. >> at the time, b steven was a

very successful producer of our dramas. and wanted to try something brand new. >> we have a warrant tr your arrest. >> so his idea was to combine a gritty cop show with a broadway musical. >> i saw one in which a bunch of gang bangers were in jail. they began to sing. life in the hood ain't no pizza pie, everybody die when the bullets fly. i said, wait a minute. >> i thought this is. it. this is going to be great. this is going to be as innovative as anything i have ever done. ♪ ♪ >> it circled the drain.

>> i will give credit to anybody that goes outside the box and swings really hard for the fences. ♪ ♪ ♪ >> i'm creatively proud of it. still. i'm very glad we tried it. i don't think i want to do it again. we, the people, are tired of being surprised with extra monthly fees. we want hd. and every box and dvr. all included. because we don't like surprises. yeah. like changing up the celebrity at the end to someone more handsome. and talented. really. and british. switch from cable to directv. get 4 rooms with hd, dvr,

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visit booking.com now to find out why we're booking.yeah! generation x, the 20 somethings, whatever the 46 million young souls are called are turning out to be a hard sell. >> the '90s what we realized is advertisers would pay premiums for college educated young adults, 18 to 49.

we started reinventing nbc and trying to speak to that it audience. >> where is someone? i'm starving.t audience. >> where is someone? i'm starving. audience. >> where is someone? i'm starving. >> this is him right here. >> is there a table ready? >> the chinese restaurant was one of the very, very early episodes of "seinfeld." truly nothing happened in the episode. they were waiting for a table. >> i feel like just walking over there and taking some food off of somebody's plate. >> we said to larry david, hey, nothing has. and larry was offended. he was like wildly offended. >> nbc believed in the show so they said we're committing to four episodes. >> yeah, right, four episodes. >> normally it's one. >> yes, at least. >> we really didn't think they had too much confidence in the

show. >> we didn't think it would work, but we thought they had to go through their process and they would learn and ultimately they knew better than we did. >> my mother caught me. >> caught you? doing what? >> you know. >> i was alone. >> the turning point for "seinfeld" from like nice show that all of the cool people kind of knew about but that's it to massive hit called "the contest" where they tried to abstain from self pleasure for as long as possible. >> 6:30, time for your bath. >> george, i'm hungry. >> hang on, ma. >> once you do 30 minutes on masturbation, you can pretty much get away with anything.

>> i guess you'll be going back to that hospital. >> my mother, jerry. >> but are you still master of your domain? >> i am king of the county. >> the week after that aired, people were talking about that in the workplace the entire week. >> 52 seconds and two of the greatest words in sitcom history. >> i'm out. >> one of the shorthand descriptions of "seinfeld" is no hugs, no lessons. let's push it a little further than it's ever been pushed before. >> i think the big breakthrough was that the characters were not nice people. >> someone help. >> shut up you old bag. >> they were narcissistic. they would screw each other over at the drop of a hat. >> he's just a dentist. >> and you're an anti-dentite. >> and yet be best friends the next week.

>> you don't have to love them. we just have to laugh at them. >> i'm really sorry. >> i was in the pool. i was in the pool. >> the idea of a character with darker tendencies, that was so taboo in television comedy. >> are you about done? >> i'm just getting warmed up. >> we're in the confines of network tv with commercials with still a lot of things that are very highly structured and yet we're able to find ways of pushing in the boundaries. >> no soup for you. >> it took us to a new level of comedy. and it kind of defined like, yeah, nbc, thursday night, this show, expect the unexpected. >> can you sing the theme song from "cheers"? >> making your way in the world

today. >> come on, i know. it's cute. ♪ takes everything you got ♪ ♪ taking a break from all your worries sure can help a lot ♪ ♪ wouldn't you like to get away ♪ ♪ sometimes you want to go where everybody knows your name ♪ >> we decided to end in the 11th year. over 93 million people watched the finale of "cheers." it's a sad experience for everybody. this was our baby for 11 years and we're not going to be around these people every day. >> you people are as dear to me as my own family. >> we had been serving fake suds forever. it was time for everybody to sit. i was sipping along with them. >> time goes by so fast. people move in and out of your life. you must never miss an opportunity to tell these people how much they mean to you. >> we had been through so much

together. you spend so much time with the same set of people, it does become your family. >> we're pretty lucky to have the friends we do. >> the legacy of "cheers" is our need to belong. and i think that's what we as americans are longing for. >> thank you, guys. >> the final scene of "cheers", what was sam's real first love? >> you can never be unfaithful to your one true love. i'm the luckiest man on earth. >> his real first love was the bar. >> sorry, we're closed. ♪

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>> how come i didn't hear all of that wolfing going on? >> too many white people. >> johnny was the big dog. i knew everybody on the planet wasn't watching him. it dawned on me that i could go many weeks and not see a motown group on "the tonight show." >> he's been dubbed the gem of late night. >> there was a world of talent that would never have been on any late night show. ♪ >> 2livecrew came on and sang "meso horny", it was like the sex pistols. it was an explosion in the audience. >> he appealed to a black and white young audience and it was a much broader appeal than the

powers that be estimated. >> rap is real big among teens. that's poetry. >> having mya angelou on, where would you have seen her otherwise? >> in 1892 wrote a poem that said, seen my lady home last night, jump back honey jump back, held her hand and held her tight. >> he didn't just have black people on his show. but if you were hip, you wanted to be on arsenio. >> this was something i heard a political analyst talk about recently. he said you kind of were -- i use the word chilling out. he said you were pulling back. you had been instructed not to say as much or be outspoken. >> i have heard that, but i never know who says it. it's wishful thinking on the part of some people.

>> guess who suggested to do the arsenio hall show if you want a younger demo. hill dog. ♪ ♪ ♪ >> he attracted a lot of people who weren't fans before that night. >> the '90s was a glorious moment for black television. you saw this representation that you had never seen before. the premise of "the fresh prince" was this kid who comes from philadelphia. ♪ in west philadelphia born and raised on the playground is where i spent most of my days ♪ >> his mom says i'm going to send you to live with your uncle. he shows up in this mansion with a baseball cap on backward. he doesn't know how to act in this environment. the black producers and

directors and writers were always playing with this kind of subverting expectations of what is blackness. >> the incredible work of "the fresh prince" was when it was showing the ways that being black is always going to be a problem no matter what. >> vehicle registration please. >> just a second. >> this isn't my car. >> there's the episode i remember where they get pulled over in a car. >> what? >> he is going to tell us to get out of the car. >> you watch too much tv. >> get out of the car. >> we have an interaction with the police officer that is horrible and racist in a lot of ways. and carlton has this epiphany about how money won't save him. >> fancy bel aire address isn't going save you.

when you're driving in a nice car in a strange neighborhood, none of that matters. they only see one thing. >> the writers had a really hard task to approach these topics with nuance and doing it at a clip that was way ahead of their time. >> don't touch that dial. we're about to flip it for you to one of the most talked about tv shows. it is, as they say, on another network. fox. ♪ in living color ♪ >> ladies and gentlemen. keenan ivory wayans. >> "in living color" was the first show created by, written by, starring an african-american, all of those things in one. >> this is celebration of culture in, change. us opening the doors to allowing america to come inside. >> welcome to the home boy shopping network. >> a lot of what they did on "in living color" was trying to take the stereotypes or the misperceptions about what black men are and turn them upside

down. >> not only will you get all the cable stations out there, but you'll be able to talk directly to the astronauts. >> it brought this smart, very controversial comedy that black folks never seen before that centered around their life experiences. >> who are you? >> i am the minister lewis -- >> african-americans composed 25% of fox's market. >> i always get trapped in the corner. with somebody named bob. listen, martin, i just saw boys in the hood, all right. i didn't know. i didn't know. >> they knew that they needed to capture this audience to grow. >> i guess you think you smart and cool. but if you think you get a job here, you're a damn fool. >> so they basically gave the creators freedom to do whatever you want.

just get the audience. >> the wb and upn took that cob concept from fox. >> your shoulders are harder than cheap breast implants. >> going after this underserved audience and ran with it. >> i'm a new millennium woman who will not be defined by traditional roles. >> networks built them up on african-american viewers. >> the african-american chose indexed lower in terms of household income, so over the course of the decade, the network started to move away from those shows. >> i don't know about you people, but i'll be damned if it i'm going to let them destroy my neighborhood. >> black creators felt used and abused. you made your money. you built your audience on us and now, you know, you're done.

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>> in 1991 there was not a lot of original programming for cable, but they were airing movies. so we needed to compete and i felt that if we didn't, we were going to kind of get swept out. so i came up with a notion of doing a cop show that was r rated. when abc's broadcast standards read our script, they went beserk. >> i was saying with a pad and a pencil drawing pictures of breasts to try to show them what we would show and what we wouldn't show. grown ups sitting in a room dodd bood doodling.

>> we started in on the language. >> we heard it with the brains of a flee and the balls of a moth. >> the program premiered with an advertising boycott. it was such an immediate hit the boycott lasted, oh, four weeks. >> they could use the nudity to go deeper into the emotional burden of being a cop. and it had this character that is a raging alcoholic, racist, sexist, violent. he created then anti-tv hero. >> the african-american george washington carver discovered the peanut. can you provide names and addresses of these friends? >> you are a racist scum bag. >> despite flaws and prejudices, i think people identified with his pain.

>> i wish there was a way to say this that wouldn't hurt you. >> there's a famous episode where they are investigating the rape and murder of a young boy. and they find a homeless child molester who murdered the kid and to get the confession has to be very sensitive and good cop. >> i know this has to be tearing you up inside. but you're going to feel a lot better if you just tell the truth. >> you can see how this is killing him to not e destroy this guy right now. finally, he gets the confession and signed statement and walks out of the room and goes into another interrogation and breaks the door in two with his fist. ask i'm choking up talking about it right now because that's how great a moment of tv it is. >> 20 years from now, the best tv dramas, what do they look like? >> i don't know. >> bolder than what we see today? >> assuredly they will be. >> the '90s gave us several shows that didn't explode in the ratings, but were influential to others. "homicide" is one of them. ♪ ♪ ♪

>> "homicide" was innovative in terms of the style. it used music in ways that advanced the narrative and also used feature film directors that brought a look and style to the show that really stood out on television. >> tears coming out of your eyes. >> they had so many african-american characters in the cast that on several occasions they were the only people on camera interacting with one another. and that sounds like, so, but as late as the '90s, that wasn't done on television. >> when a cop shoots somebody, he picks up the radio mike and calls it in. he stands by the body. if not, cops are no better than anybody else. >> in the '90s, television was getting more complicated, stories were starting to become more episodic and characters were starting to change. none of that happened on "law and order." >> this was a show that completely delivered on its formula every time.

you get a crime, you got the investigation into the crime. >> you better be packing more than a dirty mouth. >> you got an arrest. >> i'm asking you a question. what's the charge? >> this one's on us. >> you had a trial. >> he's badgering, your honor. >> sit down and shut up. >> overruled. you will address the court from now on, mr. mccoy. >> every time you watched you got what you came for. >> tell me, doctor. all those women you ran through your examination rooms, do you remember their faces or did you not even bother to look up? >> you had in "law and order" the kind of characters people take to heart. >> i'll let you take me to lunch. one-time offer. >> and it you're ab actor and say maybe it's not really such a bad medium after all.

>> the supreme court's decision, the whole thing is illegally obtained. they were both want the represented by counsel. >> it's life and death and stuff. >> we know what you did. >> counsel. >> you hear me? >> do you hear me? >> "law and order" was like crack. you'd have to sit and watch me for 50 minutes just like, not moving, barely breathing. there's times i have almost passed out watching "law and order." >> i need your help. >> "e.r." was written as a movie originally for steven spielberg to direct. we had this two-hour piece which was a reflection of michael's experiences as a medical student. >> you need a large in case they bleed. do you know how to start an iv? >> actually, no. >> "e.r." is a hospital show, but it's really an action movie.

>> red is critical. >> got it. >> a gurney comes in, people are shouting instructions, climbing on the body and doing cpr and racing off to the surgical suite. someone is tossing around medical jargon. they don't stop to explain what it is. i think i know what that is but only because i watched a lot over the years. >> you try. >> we can bypass him. >> what do you think? >> there was so much information coming at you that i think it made the experience feel as if you had to watch it in the same way you'd watch tim. you had to stay involved the entire time. >> come on, ben. hold on, buddy. hold on. >> there was a lot of research that said people didn't want to

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a new era of technology is forcing networks to re-examine the way they do business. >> new owners spent billions buying the networks recently. ge buying nbc. capital cities, abc. and lotus brothers buying cbs, and all of them want their money's worth. >> we'll now have the strongest network, we'll have the stronger defense piece. this is going to be one dynamite company. >> there's a danger that news will be mixed up with the rest of television and considered just another profit. >> late 1920s, to early 1930s, to the 1980s, the sense was if some of the broadcasting time took public service, television changed a great deal. you couldn't talk about public service. what are the ratings going to be? what are the demographics going to be? what is the profit going to be?

well sb, sensationalism sells. >> in a plea bargain, amy fisher got up to 15 years in prison for shooting the wife of her alleged lover. >> so intense is the interest in it this case there are three made for tv movies now this the works about it. >> you make money off sex. you make money off death. you make money off crime. >> the press calls the case the beverly hills mansion murders. the story reads like a script that circulates here in hollywood. >> we enter into the television news soap. opera. >> anger and fear. >> i was scared. i just wanted him to leave me alone. >> broadcast journalism loses its purity and becomes much more shoddy. shotty. and then it all comes together with o.j. simpson. >> i'm larry carol in los angeles. >> the los angeles county district attorney has just filed murder charges against o.j.

simpson. >> i'm going to have to interrupt this call. we're going to go to a live picture in los angeles. police believe that o.j. simpson is in that car. the trial that goes on ands on and on and televised day after day after day. >> this is going to be a long trial. there's a lot of evidence to come in. >> the o.j. simpson case was such a national phenomenon, that those of us who were covering it just lived this case 24 hours a day because there was so much

demand for people talking about it. >> as simpson struggled to slide the gloves onto his hands and turned towards jurors and said, there's too small, the prosecutor was incensed. >> the trial was on television during hours that traditionally had been for soap operas. >> he appears to have pulled the gloves on, counsel. >> and o.j. was very much a soap opera. >> i ask you to put a stop to it. >> excuse me, mr. bailey. will you stand up and speak when it's your turn. >> no question that the best tv show of the '90s was the o.j. simpson trial and everyone on it was rifting. >> the simpson trying finally winding to a close. >> we the jury in the above entitled action find orenthal james simpson not guilty. in violation of penal code section 187-a. >> the verdict viewed by 150 million people. it's more than watched presidential election returns. that's crazy. >> because there was trial footage every day, cnn saw its audience increase like five times, the success of cnn was not lost on other people. and so, there were competing

forces coming into play. >> reached this moment when we can firmly announce the starting of a fox news channel. >> unfortunately, with cable news and the ability -- or the need to be on the air 24/7, where you try to get as many eyeballs as possible at one time, to gravitate toward those stories that are sensational, it brought us the ability to go too far. >> is the jonbenet ramsey murder investigation turning into a media circus? >> here's where the fear comes into it, i think, larry. it's the fear that says, gosh, if we don't cover it big time, our competition is. when they cover it big time, they'll get a big jump in the ratings. the first thing is to last, to survive, we've got to do it. >> what you also see is a whole army of commentators, people who make their business talking

about the news. >> i say we should bomb his capability of producing oil. take out his refineries, his stations -- >> they don't have any capability. >> they're certainly selling a lot of oil -- >> the networks were doing good journalism but they became much more preoccupied by profits. it's cheaper to have someone in your studio pontificating than to have reporters out in the field reporting. >> i don't think any of this is true. but what i heard is that the father went down, opened his basement room, which the fbi had bypassed. >> of single sentence on cnn, perhaps, on cnbc, on fox, on msnbc, begins with the words "i think" but after a while people get confused by what is speculation, by what is innuendo, by what is fact. as far as the viewers are concerned, be very, very careful of unsubstantiated information presented.

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t.v. is changing dramatically now with 150 channels that might be available in the near future. >> there are more choices than ever before and it's a tough

job. you have to try and get a sense of what is the audience going to make an aattachment to. >> in the '90s cable was coming on strong. we had to examine, who are we going to be. well, we wanted to be smart sophisticated comedy. >> six months ago was living in boston. my wife had left me, which was very painful, then she came back to me, which was excruciating. >> i thought "frazier" was dead can "cheers". we thought we built an audience and great potential for building up the character to another place. ♪ >> "frazier" was kind of like one-act plays. >> mother and i moved here when i was a small boy after the

tragic death of my father. i kept the pain of that lost buried deep within me coiled within a damped cave. okay that's it. >> we always assumed the audience was smarter than other people did and we played to that. >> she's just con schooled. she'll be ready for a ball in no time. >> leave it to you to put the pig back in pig nail yam. >> chelsea grammar played like nobody has ever seen and got huge laughs. >> what's taking so long? >> i am analyzing my options. i like to plan a strategy. like a general leading his troops into battle. >> check mate. >> i think "frazier" probably stands as the single most successful spin offs in sitcoms.

>> and the emmy goes to "frazier". >> we were lightning hot and it was critical for us to be leading the way not just following. >> "friends kwtsz is about that time in your live when your friends and your family. david crane and i lived in new york we were part of a group of six people. we were all attached at the hip and wen every where together and separated everything together and there's that period where you're looking to be out there on your own and the people you rely on are the ones who live down the hall. >> here we go. tip it. tip it. tip it.

>> shut up, shut up, shut up. >> "friends" permeated something that was really special. and it was like which one of the characters are you. >> i got to tell you this really does put me in a better mood. >> the kids grew up watching these saw a life style that was as spir rational. >> i wish i had an apartment in new york city that no one seems to be worried about the rent for. i wish that i looked like math l eblanc. i wish that i had generalter aniston's hair. one of the thing that made "friends" a phenomenon is people bonded with these characters. they emotionally invested and ross and rachel's relationship.

>> okay, more clothes in the dryer? >> i was dropping my daughter off for sunday school at our temple and literally my rabbi stopped me and said, what's going to happen with russ and rachel. >> the one with the prom video is one of my favorites. >> guys, we don't have to watch this. >> he'll be here okay, take a chill pill. >> this seemed like a really surprising way to get rachel to know how russ feels. >> i can't go to my prom i don't have a date. >> you can wear my tux. >> she wouldn't want to go with me. >> she's learning something new and he thinks okay gosh please don't let mer see this. >> rachel ready or not here comes your night and shining, oh

know. >> chip -- oh dear. >> ross sees himself and you see that look on his face how sad his because he wanted to take her to the prom. >> when she crossed the room i still kind of get chills from it. when she crossed the room and gave him that kiss. the audience went insane. >> at the height of must-see t.v., thursday nights on nbc, 75 million americans watch "thursday night". that was at the time 1/3 of the country. >> oh, what is this stuff? >> the sweater it's angora. >> well it's wonderful. >> the machine that was nbc in

the '90s for comedy was untouchable. >> you're not from around here are you? >> it generated so much viewership and money. >> we do not need this. >> this is the top of our wedding cake. >> it's not a scrapbook it's a freezer. >> no. >> all were part of i think this chapter and television where we realized we were at the right place at the right time. >> let's see how you like this naughty boy. >> we certainly associate nbc of the '90s will having skillful sitcoms. but they weren't the only networks that found they're way to success. >> tgif was on block on friday and it was their family comedy. >> i can't take it, i need that cake. >> it was not sophisticated television but these were shows that people adored.

>> cbs was in a really bad spot. they had just fallen apart over the early part of the '90s gone through a different networks. but the suddenl ty had this hit with an unknown cometic. this was the year of "seinfeld". there was hugging there was learning. >> if you worked for me your job was to go home get in a fight with your wife and come back and tell me about it. >> don't sleep on the couch. i just selenaed down there. >> in fact the pilot i put in this true thing that happened to me, wherein i sent my parents a gift for the holidays of the food of the month club. >> did you know you sent me a

box of pairs from a place called food of the month? >> that's right. how are they. >> and my mother reacted as if i had sent her a box of heads from a murder. >> why did you do this to me? i didn't -- >> oh boy. >> what do you think we are, we can't go out and get our own fruit. >> all right. i'm cancelling the fruit club. >> the real story is where the real connection with your audiences. >> thank god, all your families are crazy too. >> looks like you got the whole family together. >> it's dysfunction pa loo sa. we, the people, are tired of being surprised with extra monthly fees. we want hd. and every box and dvr. all included.

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>> announcer: and now ladies and gentlemen, here's johnny. [ applause ] >> johnny carson wouldn't just the host of ""the tonight show." johnny carson was the mantha america said good night to, for 30 years. and on my watch, johnny decided that 30 years was a great time to take a bow and say thank you and good day. >> 30 years is enough. good time to get out while you're still on top of your game plan. >> johnny carson retiring at the early '# 0s was a great moment where a huge chunk of the ice shelf breaks off. something that's been there for years suddenly is no longer there. >> a tremendous part of history. that's lovely to make your make

on an ear like that. >> johnny told no one what he planned to do and we western prepared. that set off a game of musical chairs for who would get the throne and there only was one late night throne. >> jalen know has been carson's substitute host one he went on vacation. >> what's amazing only six months ago people were talking about donald trump as a presidential candidate. sense then he's had an affair, left his wife, reason up a debt of $7 million so i guess he's going to be running as an democrat. >> jalen know what timed to essentially keep doing a johnny carson show. david letterman was a show following carson and they had different styles. >> i'm going ask you to turn the cameras off please. we wanted to drop off this

basket of fruit. >> he needed a corporate bad guy to go up against. i was oftentimes that target. >> i could hear this guy whining about not getting his name on the card. >> it was always letterman's dream to be the host of "the tonight's show" he idolized johnny carson. >> the host of nbc's late night stars, jay len know and david letterman. >> leno who earlier wrote his motorcycle into a news host conference still has a bruised ego about the way the network waivered in its support for him. >> when we found out that leno was going to get ""the tonight

show"" we were all depressed. welt like we were being punish niched for making fun of them and not cooperating and not being as collaborative as we could have been. and we also felt like we were being disrespected because we did 11 years of great shows. >> just how piesed off are you? >> by all rights, david letterman should have taken off for johnny carson. but his agent took a very very aggressive stand, we're going to really control all of late night, it's going to cost you a foreign and they put our backs to the wall. >> i can only tell you it's been an honor and a privilege to come in your homes all these years and entertain you and i hope i fine something i want to do and that i hope you'll like and come back and be as grash inviting me

into your home as you have been. i bid you a heart felt good night. >> ""the tonight show" without johnny carson as the regular host made itsdy bowie tonight. jay len know made his way from behind the curtain and filled shoes that was held by johnny. >> cbs nber nine. >> letterman did place a call to johnny carson asking for his device. and johnny said if it was me i would leave. i think that advice was really the lynch pin. litterman always took johnny's advice. >> the late night warriors are about to begin in earnest on television. david letterman headed for cbs. >> cbs lured hip over with a salary four times of jay len know and giving him the 11:30 slot. now as jay and david plan to go

head to head late night t.v. will never be quite the same. >> all of a sudden, there's a talk show war. >> start up your remote controls, the late night race is about to begin. on monday david letterman's new show debuts here on cbs. followed biko by brine on nbc. they join jay len know, arcenio and night line. >> it became a crowded space and competition became that much more difficult. >> in the third corner, arcenio haul. some t.v. writers think arcenio could be the big loser in this free for all. >> when letterman came in, it essentially diluted arcenio's brand because there were so many alternative. >> i'm sad to see you go because america is going to have a big chunk missing.

>> losing ar citizen owe, yeah, it was bad. he was the lone voice, gone. >> david letterman had the suits at nbc pausing for a moment. did we make the right choice, because he came out gang busters and he was beating jay len know in the races. >> there were some people who say you blew it by picking leno to replace carson. >> it was a shaky start. a really really shaky first season start. >> true confessions time for actor hugh grant who's trying hard to put his recent encounter with a prosecute behind him. >> when hugo grant was arrested, it was big, live action news. hugo grant was suppose to do

""the tonight show" that night. >> what the hell were you thinking? >> it all caming to in that moment, and everyone saw it. and that's it. we were never number two again. >> for us it was the fun experience. we got our own theater, unlimited budget, we've got access to every star in the business who wants to do the show. >> somebody bring me the jaws of life. >> so, i think going to cbs was heaven sent, it really was. >> good night everybody. ♪ when heartburn hits fight back fast with new tums chewy bites. fast relief in every bite. crunchy outside. chewy inside. tum tum tum tum new tums chewy bites. ♪

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. in the mid-1990s if you took a look at the list of the most 50 watched shows it will be nickelodeon. "rug rats" "blue's clues". >> don't you foe cartoons will ruin your mine. >> "rent and stefrp pi" had some humor to it. this began with the splinting of the family audience. with three or four t.v.s in the house you had a kid watching "nickelodeon" you had dad watching sports and mom watching

life time. they were in their own separate sesuniveratching television. by the end of 1990s music wouldn't a t.v. channel. >> that was cool. >> certainly "bee vis and butt head" established with mtv could be. the show was about making fun of videos, just like the show in the audience was doing. ♪ >> just like these stitches moving around. >> my manager would call me like hey, you got this big bufferin because you were on "bee vis and butt head last night". >> i'd sit there like a donut watching these guys and i find them endlessly entertaining because i know, you know and the world knows these guys will be

and cannot be anything but i had yots. >> mtv has a detrimental damaging developmental effective on tsex wallet, morality and maybe spish yalt on our young people. >> now we hit the '90s and once you can go for an audience of 5 million and have a successful show you can say, i don't care if the parents don't like this. >> can i tell you something miss mcallen? >> yes, emily. >> don't [ bleep ] with me. >> you hear me. stay away from my man i'll whip your [ bleep ] to next year. >> their success story is proof that if you just stay true to yourself you don't have to do anything else. >> people think, oh you came and

did the show now you're big sell outs. the truth is we were sell outs to begin with. >> perhaps there is no stopping the corporate machine. >> we were sleeping at friends houses, had no money, and one fox executive has seen the cartoon we made in college and he said make me another christmas video i can sent out as a christmas card. he gave us 700 bucks and we made this 5 minute short. >> i come seeking retribution. >> le come to kill you because you're jewish kyle [ bleep ]. >> it went around the community like wild fire. it was the funniest thing you've ever seen in your life. >> go jesus. >> somebody showed me the short i thought it was hysterical. so i called and i was like get them in here right away. >> oh my god, they killed kenny.

>> short fire was able to be topical. "south park" really detest hip criticize. >> weapon okay mrs. cartman i'll legalize 40 trimester abortions for you. >> could you imagine back then these people would ever get on network television or any kind of television. it's a miracle. "south park" is a miracle. >> the early '90s, the hbo shows kind of comento their own. >> have i always had these breasts? >> a lot of people want freedom, they don't want to go back to the networks which are saying you can tom to us where you'll make more money but you'll have contend restricted. you can go to cable and have no

restrictions, not make as much money but have freedom of expression. which almost everybody who works in these mediums want. some of the content truly was, you can't get this anywhere else. >> your fantasy makers are the only limits on the fancies is people's imagination. >> hbo turned to people who said i can't do that on television, but you can do it on hbo. >> white people don't versus black people. that's why they won't vote for no black president. like a black brother will bleep up the white house. like the grass won't be cut. cousins running through the white house, cook outs, basketball goals in the back. >> in the late '80s hbo was just gaining ground for series. >> by the '90s hbo has started to began its explosion. >> when we started doing dream

on one of the things hbo said to us it's got to be somebody that couldn't be on network t.v. >> because hb ork was driven by subscribers and not but commercials and telling advertising time, they had a different way of looking at success or failure. what they recall looking for is critical acclaim. >> you've watched letterman, leno but what about larry? larry sanders that is? >> gary wanted to do a show that deconstructed the kind of show "the tonight show" was. >> just pretend like you're talking to me. >> okay. blah blah blah blah blah. >> the larry sander show was sort of cla that is rightic. in the world of that show there was a network. >> up me to [ bleep ] with your budget is that what you want me to do. >> it's became this fun house

mirror thing where you can use stuff from your misery. >> don't take this as a threat but i kill men like you in korea. my boy doesn't want to do any more commercials. >> larry sanders to me was, aside from being a brilliant television show -- >> can you say hey now. >> it was my every day life. i'm here for three good reasons, last show, big ratings, movies. >> "the larry sanders show" was very unique. it was ground breaking in its state. i think it made people really go, that's the level of work you may be able to do on a cable network. >> please do not flip around, come right back. >> hey now. >> oh you sound good.

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♪ in the '90s you had shows aiming at young audiences. one of the things that really

made "90210 "really stand out it was the first draum may to really get into the teenager point of view. >> of course. it's always been my problem not to protect you but dying to protect. >> i wanted to do a t.v. series that was going to be relevant to teenagers. and it's not about the parents solving the kids' problem it's about the kids basically solving their own problems. >> what are we suppose to do, sit them down and have a kid to pattern talk? >> you can't talk to pattern on that match level. >> tragic but true. >> if the '70s had beetle main owe, "90210" hat beetle mania. that was a sign television was focussed on these young people. "my so-called life" was like the

punk version of "90210." it didn't have easy answers. it showed teen heart break in a way that was real for the time. >> why do you like this? >> like what? >> how you are. >> hey jordan, coming or not? >> how am i? how -- how am i? >> "my so-called life" was your actual life. and the idea was everyone in high school was misfit. >> you know how the last sentence you said echos in your brain and it keeps sounding stupider. and you have to say something else to make it stop. >> oh, i just remembered i owe you $3. >> "my so-called life" is not the show that football and other

people were watching. they were still watching "90210." >> did marco ask you if you were getting a sex change? >> exactly. i don't want to be a girl. i want to hang out with girls. >> that was a story treated with great sensitivity. >> i belong nowhere. i don't fit. >> i mean it was so deeply felt. it was saying to the viewer, things that you have gone through, they matter. >> "buffy the vampire slayier" depicted school to my "so-called life" rather than depicted health it was hell. all of these creatures would come up that she'd have to

fight. and it was a brilliant metaphor for addless sent and all the demons that you had to slay. >> buffy was a teenager and still finding out who she was. one of the story lines, it was very popular and much talked about was where she had sex with her boyfriend for the first time and then in sort of the world of buffy he becomes literally evil. >> there must be some sort of you inside who remembers who you are. >> dream on schoolgirl. >> in order to save the world literally she knows she has to send him to hell. buffy knows in an instant that angel has become good again. >> buffy. >> and so she has this moment of reckoning that she has to decide whether to do this owner and she makes the sacrifice to push him back into hell.

the show was really working on multiple levels. >> in buffy in particular we saw a character that was forced to make decisions. there was a kind of opening the flood gates in the '90s for women. the idea of being an ideal i think was kind of smashed through a lot of the characters on television. >> if you're a successful saleswoman in this city you have two choices, you can bang your head against the wall and try to find a relationship or crew it go out and have sex like a man. >> "sex in the city" was a smash from the start. >> are relationships the religion of the '90s? >> these were women who are making a good living, independent single and feeling

their power. >> i said all of them. >> what do you tip for that? >> i wanted these women to be object fieing their men in the way the men have always object tied the woman. >> all right. my it were. >> oh, sorry have to go back to work. >> you didn't use to be able to discuss sex as sex an notwork shows. there were never people talking about organism or organs or sex. >> tell me exactly how he worded it. >> we've been seeing each other for a couple weeks, i really like you, tomorrow night after dinner i want us to have anal sex. >> these are women who shared everything with each other and they're discussing what anal sex means. >> there's going to be a shift in power, either he'll have the upper hand or not. >> should she do it owner. >> this is something the body

was suppose to experience and p s, it's nfabulous. >> the show took a turn an focusing on the woman. >> you did the right thing finding that apartment. you love it right? >> yeah. >> and you won't be alone forever. >> historically women are set up in narratives in which only one can succeed. so showing women not competing with each other, and as supporting each other was also an important narrative change. >> okay girls, see you tomorrow. >> okay. >> the show had a message of treatment and liberation especially for women. it really resonated. i think "sex in the city" helped make hbo a place where people would think. i wonder what they're doing next.

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fast heartbeat, extreme drowsiness, swelling of your face, tongue, or throat, dizziness, or confusion. ask your health care provider if you're tresiba® ready. covered by most insurance and medicare plans. ♪ tresiba® ready ♪ . in 191 we got a call from mtv and they were toying with an idea of doing a scripped show about young people. >> ultimately decided the idea of a show with writers and actors would be too expensive for them. "the real world" i get this is what this is supposed to be. >> so we applied all the drama rules to documentary to get what we called a dock cue soap. >> this is the true story. >> seven strangers. >> kind of watch what happens

when you put these strangers together in a house where people top being polite and start getting real. >> you haven't seen anything like that on television, that open honest discussion of race. >> i can try as much i as i can to deal with you. ignorance is ignorance, stupidity is stupidity that's it. black, white, green, purple blue, whatever. >> this becomes the right lane for t.v. all we have to do is take cameras and put them on people and we'll get great stuff. you had in the next season, l.a. a young woman who gets an abortion with the camera literally goes right up to the camera's door. by the third season in san francisco, there's a young man dealing with aids. >> he told me he's hiv positive, and i'm like no not him. i like this guy and i don't want

him to have to suffer. >> it was such a triumph that he had the courage to come out with aids on my small community gay campus. we all felt like, wow, he was our hero. >> he falls in love and he and his partner shawn have a ceremony. and is long before same sex marriage was legal. >> i have to believe all the pain i'm going through, all the anger and frustration that there's something bigger than that. >> aids has claimed a young man who had made an enormous impact on generations, died in indictment today at the age of 22. >> i'm glad i got to know pedestrian troe zamora. i'm glad his work is living today and i hope you enjoy and learn from possession droe's live of compassion and fearlessness. >> you have to accredit "the

real world" helping the community of lgt community. >> her name is marla, i'm seeing a woman. >> in the '90s, gay characters are always secondary or third. there was never a gay character that was the lead of a show. >> so, you want to go look at apartments tomorrow. >> ellen degeneras the comedian was about to come out as a gay. and she does it on time magazine, yep, i'm gay. but they decide the character ellen played on t.v. will always come out. >> it's now irrehensible network it have is going to feature ellen of coming out.

never know what's next, beast yalt, who knows. >> we were getting a bomb threat. >> i'm 35 years old, and so afraid to tell people. i mean, just susan, i'm gay. >> ellen coming out was a huge moment for me personally because, you know, i was a closeted gay guy, gay child at that time and it was the bravest thing i saw. >> that felt great. that felt so great. >> initial reports suggest abc made foreign on ellen's outing last night. it was accompanied with a lot of coming out parties including in alabama where the network

refused to televise the show. >> she did a great thing, she was brave. >> i made the decision i wouldn't going to live my life as a lie before. i was -- i belong with everybody else and that's what i finally did. >> we used to say ellen opened the door and we knocked it down. >> ♪ ladies and sister i love my -- ♪. ♪ >> i'm gay. >> will and grace was a great show in sort of helping a mainstream great community connect to the gay community. >> i think i can fix this thing with your landlord. >> play hardball baby. >> low and inside he's crowding the plate and you got to go for

sports. >> you're losing me. >> i figure 25% of the country wouldn't watch the show, just based on the fact we had two gay men on. >> give it to me. >> but, if we could may believe that will and grace getsing to. >> will i told you, you live with a hetero long enough you're going to catch it. >> maybe we could get people to watch thinking that will happen knowing or never happen. >> suffer and safe foe. >> it's a shame, an image like this is completely waisted on us. >> i remember the network calling every other week saying can will just fall in love with grace. and the creators are like, well that's weird, he's gay, gay people don't do that that's why they're gay. >> your girlfriend queer bait.

>> "will & grace" was the first time you saw characters on television that made gay normal. you wanted to be friends with them. >> a catholic girl gone bad, and ka.rent what are you supposed to be? >> the best feeling i get is when people come up and say, thank you for all you do for the gay community and thank you for playing that part in that show and you feel so fortunate

what was happening at the end of the nineties was audiences started to look towards television for what they had only found before in feature film. >> victory is mine. victory is mine. great day of the morning, people. victory is mine. >> and actors no longer felt that it was a comedown to come work in television. >> what did i ever do to you except deliver the south? >> you shouldn't have made me beg. >> the segment of the audience that watched "west wing" they watched the macneil lehrer newshour, they watched west wing and documentaries in foreign languages, right? >> if the name of this nominee is leaked out before i want it to be leaked out, i'm going to blame you and you're going to find that unpleasant. >> i have to tell you something, toby, you're hot when you're like this. >> it's the first wave of what we now have, remarkably specific niche programming.

>> "freaks and geeks" really sympathized with the losers and had great empathy for its characters. ♪ because you don't see that i got something going right here ♪ >> "freaks and geeks" breaks my heart every time i think about it. >> i'm sorry. did i crush your twinkies? >> it lasted 18 episodes. and they're perfect 18 episodes but nbc hated it so much. >> roll down the windows because i got a big one abreuing. >> they thought it was a show by losers, about losers for losers. they hated it. they wanted no part of it. they killed it. >> at the end of the nineties, the jig is starting to be up for the networks. basically quality migrates to cable. >> "oz" comes on in '97.

it's set in this penitentiary. wow, what a strange show that was. >> in "oz" sometimes the thing you can't up the are more than the thing us can. fear, hatred, loneliness are more real to me than a shank and a soul. >> it was jaw-droppingly violent. it was a men's prison. it probably should be. but you know, it kind of announces the idea that hbo is going to get serious about doing scripted dramas. >> it's finished. it's over. >> but hbo really in my mind comes to its own in 1999 with "the sopranos." ♪ ♪ woke up this morning ♪ got yourself a gun >> "sopranos" was one of the

shows that was like a benchmark. it changed a lot of things for everybody. >> throw out the handbook. tony soprano, the lead actor in a drama, he killed a man. we watched him. he took his daughter on a college tour. >> pretty, huh? >> yeah. >> it was just a melding of a guy and a world -- >> [ bleep ] you doing? >> and a behavior that promoted all the feelings that you would have for a guy that you love in a guy that you hate. you know? >> "sopranos" came on tv and it really showed us the future whether we realized that was going to be the future of television or not. >> this husband of yours, carmella, how much we love him. he's the best. >> like a father to me. >> just make sure nothing happens to him.

>> that character in that show was a great inspiration to a great many shows that came after it including one that i worked on. >> you know what i want, tony? i want those kids to have a father. >> they got one, this one, me. tony soprano. and all that comes with it. >> oh, you prick. >> some of my favorite shows of all time aired in that decade and everybody was watching them. there was still that communal sense from the earlier decades of tv but it was being applied to shows that were reaching higher and farther, and they were great. >> because there was so many channels and because so much storytelling was going on, you started to get more variety of stories being told. >> get the skull film, schedule a c.a.t. scan and schedule the resident. >> objection! >> it showed us women in their depth and began to show us much more of a range of the african-american community. >> i'm always here for you. >> started focusing on teenagers in a more realistic way.

>> things changed us. >> what are you talking about? >> and more outside the box in terms of what people might want to watch. >> you're out of order, he's out of order. this whole trial is sexy. >> after ten years of the nineties, we had a whole new television world that could take us anyplace we wanted and even places we had never imagined. >> was that the oven timer? >> that's right, my friend. it's time for "baywatch"! >> can you believe they gave stephanie skin cancer? >> i still can't believe they promoted her to lieutenant. >> you're just saying that because you're in love with yasmine bleeth. >> how could anyone not be in love with yasmine bleeth? >> they're running. see? this is the brilliance of the show. i say always keep them running.

all the time running, run. run. run, yasmine, run like the wind. a donald trump jr and russian lawyer. a meeting that's raising a lot of eyebrows but trump says it's insignificant. >> victory in mosul, officials say the city is liberated after isis reign of terror. >> we will have the latest in london as camden market is up in flames. >> i'm natalie allen. >> i'm george howell. newsroom starts right now. >> it's 2:00 a.m. on the u.s. east coast. we start with