these costs. >> how will they offset that? >> that's what they have -- >> raising the extremely wealthy. >> getting rid of other loopholes. the tax -- have lower tax rates overall, other people have to give up the tax breaks. >> big battle. >> thanks for joining us. >> president president trump's tax plan, as mentioned is out. congress has work ahead. "new day" will break it down for you right now. middleclass miracle. >> the framework sends a loud, clear message. tax relief is on the way. >> the wealthiest americans make out like bandits while the middleclass are left holding it. >> we're out of food and water. >> hard to overstate how desperate this island is. >> this has been the biggest

catastrophe in the case of puerto rico. >> hugh heffner passed away. >> one of the original "playboy"s who helped spark a revolution. >> i am essentially a romantic. life revolves around women. >> hugh heffner, we will get to that and talk about him. >> he was about more than just girly pictures. what a life that ended after 91 years. welcome to our viewers in the united states and around the world. this is your "new day". it's thursday, september is 28th, 6:00 here in new york. and here's our starting line. president trump said his tax plan would be directed at helping american working families. but the early details seem to benefit the wealthiest individuals and big business. now trump is going to leave the rest of the details on how to help american families and how to pay for it to a bitterly

divided congress. president trump raising eyebrows after saying he has the votes on health care even though this week's vote is was canceled because republicans do not have the votes. this after three failed attempts. so now mr. trump is vowing to tackle the issue next year. >> meanwhile, the white house facing several growing controversy. three cabinet secretaries are under fire for spending taxpayer dollars on costly flights instead of cheaper ones. president trump faces questions his administration's response to the catastrophic destruction in puerto rico and the u.s. virgin islands. and he is upping his ante on his feud with the nfl. >> reporter: good morning, alyson. the president trying to get back on track with a signature issue. he's had a brutal week. third try on health care revamp has failed.

he has taken criticism from the federal response to the hurricanes in the virgin islands and in puerto rico. and he backed the losing candidate in the alabama senate race. now hoping to get back on track with the signature issue of tax reform. >> there's never been tax cuts like what we're talking about. >> reporter: president trump kicking back, unveiling a nine-page framework that includes reducing the number of tax brackets from seven to three, doubling the standard deduction, reducing the corporate tax rate from 35 to 20% creating a new tax rate for pass-through businesses and eliminating the alternative minimum tax and estate tax. the committee for a responsible federal budget estimates they

will add $2.2 trillion to the deficit. >> this is a revolutionary change is and the biggest winners will be the everyday american workers. >> reporter: mr. trump attempting to cast the proposal as a boom for the middleclass. but democrats say it is is weighty americans who will benefit the most. >> behind the deceptive math, the american people find billionaires first tax plan that fails the middle class. >> reporter: mr. trump also insisting that republicans have the votes to repeal and replace obamacare despite the fact that the co-author of the latest bill refutes that. the president says congress fell short because of republican senator thad cochran's absence. >> we have the votes to get it done. you can't do it when somebody is in the hospital. >> reporter: the senator tweeting he is not hospitalized but recovering from a medical ailment. all of this as several controversies consume the white

house. facing questions about the response to puerto rico and the virgin islands. as three of the president's cabinet secretaries are under fire for spending taxpayer dollars on expensive flights. a white house official says price's job is safe for now. and the president continues to sound off on the nfl not doing anything to stop players who kneel during the national anthem. >> in my opinion, the nfl has to change. or you know what's going to happen, that business is going to go to hell. >> reporter: president trump also has a number of meetings today on the schedule, including one with the acting homeland security secretary. puerto rico likely to be top of the list in that conversation. senator lindsey graham of south carolina expects to sit down with president trump and talk about the next move on health

care. chris is and alyson, back to you. >> joe, thank you very much. let's bring in our panel. we have cnn political analyst, a congressional reporter for the "washington post" and cnn political analyst and editor-in-chief of the daily beast. john, i'll start with you. the president unveiled this tax cut plan. the devil is in the details, of course. and there are no details. so it is hard to know exactly how this will work. we have a few graphics that could sort of capture it. these seven different tax rates are going to be consolidated into three. so 35, 25, 12. as you will see, one of the sticking points is the bottom, the very bottom that are paying 10%. it would go up to 12%. maybe they will build in protections so that doesn't happen. >> that's what they are saying. it may look like the rates are being raised on the poorest and lowered for the wealthiest, but they will try to offset that they say with tax credits.

we need a more similar is filed tax code. what trump has is he is going to make sure this is focused on working families not wealthy families. what we know about the outlines that have been presented seems to be the exact opposite. not only lowering the top rates and cutting the corporate income tax without closing any loopholes, which is a big deal. ballooning the deficit and hr l eliminating estate tax. that is not consistent with what he said he believes. >> how do we understand this then? you know the reporting has been pretty consistent that he is saying, look, i want to take a bite out of the wealthy. i don't care. and the estate tax and all of these people, i don't care about them. they will vote for me or they won't vote. i don't care. if that's true, how did he arrive at this plan? how did he allow this to get his stand? >> it is potentially a mismatch.

this plan, as john just said, focuses on the upper end were of the income spectrum. i think that you are going to see this argument continue, though, that this is better for even. this is better for the middleclass as they continue to hash out the details. it will be a little confusing. right now you have nine pages of the document that is giving you top line ideas and numbers. it is a really difficult comparison to compare top line numbers to the tax code we have right now. it seems that this plan does not include exemptions for state and local taxes or a personal exemption. that could add up easily over to $10,000 for a normal middleclass family. when you are saying it's a $12,000 standard deduction and all of these rates, the numbers start to goo up in people's heads very quickly, as they should, frank lu. you don't have a clean tax system where a top line number

means the same thing that you are putting out in a discussion draft, which is basically what the trump administration put out yesterday. this is going to be a very convoluted discussion. thus, you will probably hear more of that, oh, it's better for the middleclass even if we have to take time to figure out if it's true. >> you are saying it's better for the middleclass, the same old rationale since we have been born. when you free up money, they invest. that's just a trickle down argument. it just is. >> that argument hasn't carried water since ronald reagan. it hasn't kicked in in the same way. we have seen assets moved overseas. we haven't seen reinvestment of the money that is safe. look, let's not get distracted by the top line rhetoric. if you're a middleclass family in new york making 80 k is and your tax credit is unclear and you can't deduct your state and local, that is a massive tax

hike on middleclass families. >> what about that $2.2 trillion definite seug deficit. >> this is going to cause existential turmoil in the republican party. they have been extending the debt ceiling. people have forgotten we are still trying to have the sequestration argument on the side too. there is a question of can they curtail the deficit when talking about increasing spending on the military, a tax plan that is going to balloon the deficit as well. it doesn't match up. the incomes don't match up. and it doesn't match up with the eye deology the establishment has had for years and years.

will they i know this in. >> we have seep this movie before over and over again. republicans seem to care a lot about the deficit when the democrats are in the white house. this is what conservatism that reunites the republican party. they have actually given away care of it with giveaways and stim active arguments. there is no sense that those folks are in the pole position of party or policy right now. >> look, you have one fact, which is tax cuts withry began, with bush were done during periods of economic slowdown. >> right. >> then you have a little bit of teeth, a little bit of an understanding, free up money to drive the he economy. christine romans said it all the time. this is some of the most unprecedented expansion we have seen. that's why deficit hawks are so

afraid. we have already heard from the fed they will change the rates to counteract any stimulus. a tax cut is stimulus. it is a tough question for republicans. it is equally tough, john, for the democrats. democrats have a very fundamental proposition. they have to decide whether or not they want to defend. do the weighty pay more than everybody else. not in absolute terms, in relative firms. if you make 400 grand, you make six times more than the average middle income family, okay. you do not pay six times more in taxes. >> right. >> that has been eroded. obama tried to reverse a little bit. it's a fundamental question for democrats. are you going to fight to have the wealthy pay their fair share. not just more, their fair share. right now that is a big unknown. >> democratic presidents have been bloodied and bruised trying to get the rate up to 39%. i think we do need simplification. they need to look at

middleclass, off sets. we have a big drop. as christine was saying the income and equality in this country is getting worse. 1% of the country owes twice as much as the bottom. >> it sounds like you're punishing people for being successful. when you reverse it and say you have to pay because you have been successful, you have to pay to help everybody else, that's a different argument. >> that's a redistribution. i don't think that's a winner. relief should be focused on middleclass families. >> we have to deal with income and in equality in this country. >> somebody has to pay for it. >> thank you. hold that thought. thank you very much. we have breaking news to get to. big and sad headline. "playboy" founder hugh heffner died of natural causes, 91 years old. heffner sparking the sexual revolution, the face of "playboy" in the late '50s,

'60s, '70s. he was an ardent support or of free speech and not just the ability to play in pornography. celebrities are paying tribute to heffner calling him an american icon and revolutionist. we look back at heffner's life and legacy. >> reporter: he was one of the original american "playboy"s. a magazine tycoon who helped spark a revolution, one that challenged the nation's views on sexuality. hugh m. heffner, who liked to be called heff was born in chicago in 1926. he was raised by conservative protestant parents. >> i thought there was more to life than the world i saw around me. >> reporter: with $8,000, the aspiring publisher produced the very first "playboy" magazine.

the cover featured a photo of marilyn monroe and sold more than 50,000 copies when it hit news stands in december of 1953. heffner now had the funds to launch another issue and the "playboy" many peyer was born. >> i tried to create a lifestyle magazine. >> reporter: he divorced his wife in 1959. during the early days of the magazine is's success decided he would not only promote the fantasy he helped create but he would live it as well. audiences got a taste of his good life in a show called "playboy's penthouse." heffner made the move out west. in the early 1970s when "playboy" magazine was selling is 7 million copies a month, he made his permanent home at the now famous "playboy" mansion in los angeles. he uttered the two words many thought he would never say again

when he married playmate of the year kimberly conrad. the couple had two children but separated in 1998. heffner said he realized he was much happier as a bachelor. >> i am essentially a romantic. i think my life revolves and always has, around women. >> reporter: he continued to live out the "playboy" fantasy in his later years. off seen in his trademark silk pajamas with busty blonde women, and entertaining celebrity guests. this time-sharing the small screen with three live-in girlfriends in a reality show "the girls next door." in the late 2000s, he began an on again, off again relationship with crystal harris. heffner sold his beloved mansion for $100 million in 2016.

on the condition that he be be allowed to live there for the rest of his life. "playboy" and pro vacateur. >> racism, war, bigotry. what a cruel world this would be if we aren't sexual beings. that's the heart of what we are. >> wow, what a history. what a look back. the changing of the country and the times. also, he gets to work in a bathrobe, which i applaud. >> silk. >> not terrycloth like mine. >> over time that conversation he had with anderson, very early on, he agreed to excerpt a story called "the crooked man." it was a great play on bigotry.

it was about health row sexual men who are oppressed in a homosexual society. if he said if it is wrong, then it is wrong the other way. >> fascinating. getting back to our news of the day, president trump says he is not happy with his health secretary tom price for are petedly using private planes at taxpayers's expense. will price be fired? we discuss that next. when i look in the mirror everyday. when i look in the mirror everyday. everyday, i think how fortunate i am. i think is today going to be the day, that we find a cure? i think how much i can do to help change people's lives. i may not benefit from those breakthroughs, but

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i was looking into it. i will admit to it. permanently, i'm not happy about it. i am not happy about it. >> more than just not happy about it, president trump seemed to suggest that he might fire his health and human services secretary tom price after price took a lot of private planes for government business, of course a taxpayer expense. co reports he chartered 24 flights since may, estimated cost $300,000. the extra layer of hipocracy, he used to go after this when he was in congress.

>> the famous porkbuster. >> now trump is saying, we'll see whether or not he will fire him over this. what a tough place to work. >> could you fire more than one person at a time? >> you could. i think price is the one who may be up first. first of all, the number of the flights and the hipocracy is the most egregious.

>> let's 23409 buy into the rotating cabinet seats. he fires all of these people around him. >> who is going to be next? >> i'll let you know. >> the president of the united states, not talk show hosts, different responsibilities, should be different tactics. hypocrisy used to be the unforgivable sin. great reporting that brought this out. but, you know, i'll tl you, the failure of obamacare, he has been dill gently using money, was supposed to support obamacare to undercut it. and for the president not aggressively backing it. i can't wait to see what happens next week. >> very good. let's get in our time machine and go back to a time when hypocrisy was the great sin in

politics. this was 2010. and he was calling out nancy pelosi. listen to this. >> what i want to say to the speaker, don't you fly over our country in your luxury jet and lecture us on what it means to be an american. >> instead, let me do it. pass the peanuts. >> i don't know if he mentioned this. he said there were 11 trips. hhs says 24. maybe they are counting round trips. anyway, he should have known better. >> this is a situation where that is a bad thing. you cannot forget everything you said in politics when you go

into congress. >> you need some consistency. you need consistency in government. you need people who can get in and do what they are supposed to do. they're not even fully staffed on the executive level and some of these important agencies. mnuchi mnuchin. price. maybe he's going to go. how many people can you fire around you before you end up with no one? this draining the swamp. >> he's restocking the swamp. >> if you shoot your own alligator, are you draining the swamp? >> he keeps restocking the swamp. wall street has the same number of folks. you raised another point. chaos in the administration is

chaos in the executive. the number of unfilled positions are critical. we deal with north korea as a serious, serious issue for the world. we still don't have jon huntsman confirmed. undersecretaries of state could go on and on. this is not a fully staffed administration. before he fires the next person, he should fully staff the administration. >> here's what the president said about the yesterday. >> what prompted that in alabama? >> well, i have so many friends that are owners. they're in a box. i have spoken to a couple of them. they say we are in a situation where we have to do something. i think they're afraid of their players, if you want to know the truth. and i think it's disgraceful. and they've got to be tough and they've got to be smart because you look at the ratings. the ratings have gone way down. the stadiums -- i've seen a couple of stadiums the last few weeks. there are a lot of empty seats.

>> that was actually fresher than yesterday. that was this morning. that is just airing this morning. the president is making it sound as though he's on the side of patriotism were. and his critics and the people taking a knee, say they're on the side of free speech and, you know, kneeling for what they believe the country needs to focus on. >> right. it's very interesting that they are focused on explaining this, saying he has a lot of friends. there are 32 owners of nfl teams. some of them locked arms with their players to show solidarity. they are taking the side of their players. senior members of the nfl come out and say we defend our players's rights to take a need. this is about a national -- people like colin kaepernick who took a knee when it came to

brutality and racism. that is a national conversation. you have veterans coming out and saying we defend our right to take a knee. >> this is not about the flag. this is not about the national anthem. the on owners are my friends. i know all the wealthy people. i see a lot of stadiums and they look thinner and thinner. and also they're afraid of their players. that i think was real interesting. he's effectively trolling the owners. it's the language he understands of fear and goating. if you're not on my side, you're afraid of me. >> it may be uglier than that. you can come at me on twitter on this. it sounds like he is saying control your dog to the owners.

you're supposed to tell these guys what to do, which by the way, is not how that league should make. they're his friends, the owners. to his friends he creates a false issue, which puts them in a huge bind. by his own admission. he said i feel bad about what's happening there. he created this from a political tension. now he says they are fearful of his players. he is setting up the ugliest kind of contention. i don't know how you can look at it and say it's not racial. so many of these people come from impoverished backgrounds and they make it up to this elevated status. it doesn't mean they forget what happened in their communities. >> he seems to feel his job is

to in flame culture wars, distract, and not actually do his job as it relates to north korea passing major legislation. there are folks in the white house who think this is a win. but it's divisive and a distraction. >> if you are his friends, many of his friends have already left him. nfl owners said i supported him. i disagree with this. that's pretty clear. >> pitting owners against the players is a mistake. it's a mistake for the league and the issues that we should be talking about. >> panel, thank you very much. >> anyway, the u.s. military -- it never ends. i have to buck up. -- called in to help the u.s. military to get the job done in puerto rico. there is no question they are needed. but what about timing? are they at a point of desperation that will be difficult to control? we're going to go live to the hurricane-battered island next.

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for desperate survivors of hurricane maria, aid cannot come soon enough. what's the situation there, boris? >> reporter: hey, good morning, alyson. this is a scene of desperation in a small community just outside san juan. i want to show you the size of this line. these folks, several dozen, are standing outside an ice plant. they have been here since midnight, waiting, hoping they might get ice. it has been closed since before maria. they have been lining up just like this every day since monday. there's no confirmation that this plant is even going to open today. in fact, there's a sign right at the gate that says closed because of lack of diesel. this one scene is playing out in

so many places across puerto rico. not only because of a lack of diesel but also because of a lack of cash. many gas stations don't have electricity, meaning they can't take cards. they require cash to pay for gas. that situation in itself is part of the reason that those 3,000 containers that cnn confirmed were being held at the port here in puerto rico are still there. they have not been moved yet. they are lacking in truckers to carry them into the neighborhoods that they are required because they can't communicate with them. they are not showing up for work because they have to take care of their families. it is like a puzzle. there is tremendous grid lock. getting them undone will be a tough task, chris. >> so many hard jobs all needing to be done at once. boris, thank you for being there. keep telling the stories. the ability to communicate, this is such a big part for these families in need.

on top of everything else, you have to deal with in terms of survivability, the unknown, not knowing whether or not their families are okay, not knowing whether or not the people who they love are okay. that works both ways. it is such a desperate need. nearly every single cell tower was damaged by the storm in puerto rico. now, there is a man who has figured out a way to help people reconnect. we have that story next. it's not a quick fix. it's my decision to make beauty last. roc® retinol, started visibly reducing my fine lines and wrinkles in one week. and the longer i use it, the better it works. retinol correxion® from roc. methods, not miracles.™

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it's a warm blanket. it's a bottle of clean water. it's a roof and a bed. it's knowing someone cares. it's feeling safe. it's a today that's better than yesterday. every dollar you can spare helps so much more than you can imagine. please donate now to help people affected by hurricane harvey. your help is urgently needed. it's not just a donation. witness katy perry. witness katy perry become a legal witness. witness katy perry and left shark. or a card shark. grandma? witness katy perry work. witness katy perry firework. witness katy perry swish.

witness katy perry... aaaaaaw look at that dog! katy perry: with music videos and behind the scenes footage, xfinity lets you witness all things me. cnn is learning new details on the content of facebook ads bought by russia during the 2016 election. at least one of the ads specifically mentioned black lives matter and targeted ferguson, missouri, and baltimore. let's discuss with senior media reporter dylan buyers and michael weiss, author of "the menace of unreality." that title is spot on.

>> you like that, huh? >> this is important from a factual perspective. this is the first time we have heard the substance, the meat on the bones of what did they do. what is your understanding of the sophistication this shows, michael? >> you have to understand, chris, this is nothing new. the kgb in the cold war specialized in active measures, the spreading of disinformation and half-truths in order to undermine and weaken western society, make them vulnerable, make them feel unsecure and paranoid. you had to have an officer find a human being to write an article and hope that article went viral in the old-fashioned dead tree sense of the word. the conspiracy theory was that the cia killed john f. kennedy. it takes about five minutes to buy an advertisement on facebook or to write an article at

sputnik. to use twitter box, which is another big thing that kremlin trolls have relied upon. you have to take this into broad historical context. when russians were at war with the united states have been exploring racial tensions. in 1950s, the kgb staged neo-nazi anti semitic attacks in west germany which were provocations they had done, to show that they had not de-nazified. it has become so much easier to don't even have to step in the country to do this. we are just seeing the tip of the iceberg. >> let's dive into your exclusive reporting on this. again, you found out the illustrations of exactly what they did. these russian ads pretended to

be black lives matter supporters. and then they did something -- correct me if i'm wrong, but then they did something even more devious. they then also sounded threat epping to other residents who weren't necessarily black lives matter supporters. so that gins up fear and outrage. what did you learn. >> that's right. understanding the knew answer of this ad is really important. you can have a black lives matter post such as the one targeted to baltimore and ferguson and it can appear to promote the black lives matter group. but depending on how it's cast, whether it may be puts forward some of the more violent aspects, more violent assets of that group, it can also be intended to reinforce the idea to other residents of those cities that those groups are a threat. that gets to what the goals of the advertisements were.

they were about showing discord. they were about amplifying the divisions that already exist in american society, in american politics to effectively undermine american democracy in the eyeses of not only americans but of russians and people around the world. and that points to the level of sophistication going on here with the russian ad buyers. understanding cities like ferguson and baltimore, which had seen violent protests after police shootings of african-american men would be flash points. >> you said they weren't trying to favor one candidate or another. doesn't the lions share of these things hurt hillary clinton? >> you could certainly make that argument. and there is speculation over the course of the presidential election, the russian ad buyers said it might be more beneficial

to have trump in office. there are certainly more examples that we have now of ads that appear to sort of benefit the conservative side of several political issues than the liberal side. however, i just want to caution as of now we are dealing with a very small sampling of the ads. we are waiting for facebook to hand over the entirety to congress. >> the question now, michael al, is did they have help? i understand the sophistication from you and from dillon. what is your insight in terms of how much political savvy do the russians and their operatives have on their own and how much need would they have to reach out to somebody who understands the process better than they might? >> it's interesting. an article a few months ago showed a low-level operative in flori florida communicating with gusipher 2.0.

they said this is essential a a russian provocation. the operative was talking to voting demographics in swing states. and he was asking for his take on what he thought bit. the same conversation was have between 2.0 and roger stone, who testified before the house intel committee earlier this week. the question i keep getting asked not just by americans but western security officials, who on the american side was colluding with and helping the russians. are they that capable of understanding american voting patterns or were they being fed information? >> that is the question. thank you very much. good talking to you. people are struggle to go communicate with loved ones in puerto rico. this is working both ways. there are no cell towers. people can't get out to say they're okay. and so much of the family in the u.s. isn't able to find out about their loved ones.

a man has found a way to help, joins us next.

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3.5 million americans in puerto rico are still without the basics, food, water, fuel, and communication. many have still not gotten word to their loved ones that they are alive. anthony gonzalez pena is taping personal messages to their family and posting them on tpaegs book. he facebook. here are a few examples.

>> oh, my gosh. that's so emotional, anthony. joining us now is anthony gonzalez pena. how emotional. what was the story. the last one we saw with the two older folks who were crying about christina. that was trying to get to their daughter and let them know they were alive? >> yes, ma'am. actually, what it was is she meant spoken to christina, or anyone for that matter, as far as ever since the hurricane hit us. and christina has been actively writing us on facebook every single day. please find my mother. please find my dad. anyone in the family i can go and reach out to. once we finally made the connection it was something nice to watch actually. i was saying to the video i'm

trying not to cry right now. but it is quite a touching moment. >> me too. i'm with you. it is really emotional. but, anthony, how are -- why are you going to these smaller, more remote parts of the country and trying to connect people on the island and how are you able to do it? >> there's actually some areas just like anywhere else that don't really have access to the kind of on communications that other cities have like san juan. when you go into the suburbs deep into areas it is really hard. like these people before the hurricane hit us they barely had any ways to communicate anyways. so now the hurricane hit us and their kids cannot have access to them. it's just something crazy, i think. but it all started -- i start odd fund-raiser. and then my neighbor, she got

internet right away on her phone because we live in san juan. she started getting messages. so then we joined together. and then two more people came. and it is just growing and growing. all we are trying to do basically is trying to impact as many people as possible.

lucky for me i have two buildingings blocking my place. i didn't get the 160 to 170 winds that most people got. but the areas, you have people with wooden houses that flew away. we're fine here in san juan. we're fine when it comes to san juan, canado, the metro area. this area will recover right away. the main concern is out there. that's who really needs it right now. lois

loisa. there are certain areas that need our help to get in touch with our families. the only thing we're asking right now is to please try to get communications up as soon as possible. not just in certain areas but in most of the island. we're getting not just hundreds, alyson, we're getting thousands of different requests. and we're really trying right now. >> yeah. well, we see it. we see it, anthony. we see you are connecting people. and you have already done a great job of going out and making sure that people find their loved ones. anthony pena, thank you very much for sharing all of your videos with us. and best of luck. >> thank you so much, guys. thank you for having us. thank you. so the president were unveiling his tax pa plan. who does it really benefit is and how will they pay for it? we discuss all of that next. goc. ...from godaddy! in fact, 68% of people who have built their... ...website using gocentral, did it in under an hour, and you can too. build a better website - in under an hour.

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