philadelphia. we welcome our viewers. despite all the alleged white house chaos and scandals, the president's poll numbers are on the rise. on a related note, the biggest tv show in america, a wree boot from 20 years ago, "roseanne" and she's now a trump supporter. what does its success say about our political divide? of course there is also a real life roseanne barr who last night praised the president for his work against pimps. plus the president has declared a war on amazon. up early today tweeting about it again. he says amazon is bad for america. is he right? or is he picking on ceo jeff bezos because bezos owns the "washington post"? also, a golf star since age two, one of the mostefai husband

people on earth and one of the least well-known. but a new biography finally makes us understand tiger woods as he prepares to tee off at this week's masters. i'll talk to one of the authors. but first, one of the more interesting stories this week was the huge audience that the revival of "roseanne" attracted when abc launched with two episodes tuesday night, the show had an average of 17.7 million viewers in the first half hour, 18.6 million in the second. it has already been renewed for a second season. the story of a working class family of five that hasn't been on air since 1997. clearly struck a chord. and the question is why. some will say that nostalgia is at play, but i discount that. the show did a strong 5.1 share among adults 18 to 49. and 20 somethings who partially comprised the audience weren't part of the runlg viidgeviewer . others say it is the political

subject matter. the series star in real life voted for president trump and her character in the reboot is revealed to be a trump backer. >> thank you to making america great again. >> how could you have voted for him? >> he talked about jobs, jackie. he said he'd shake things up. i mean, this might come as a complete shock to you, but we almost lost our house the way things are going. >> have you looked at the news? because now things are worse. >> not on the real news. >> oh, please! >> the president thinks it is that simple, he called the real life roseanne on wednesday to congratulator. and on thursday in ohio, he told his audience this. >> even look at roseanne, i called her yesterday. look at her ratings. look at her ratings. i got a call from mark burnett, a great guy. he said i called just to say hello. and to tell you did you zero s w

rosean roseanne's ratings? over 18 million people. and it was about us. >> here is the thing about that "us." look at the top markets for the debut. it is a red state checklist. cincinnati, tulsa, indianapolis, kansas city. liberal enclaves like new york and l.a., they didn't crack the top 20 markets. and that fits what ben sherwood president of abc told the "new york times" that this was a heartland strategy. he says that the day after the president's election, abc executives looked at one another and to their credit said there is a lot about this country we need to learn a lot more about. he said that roseanne's revival was a direct effort to reach an audience that they were underservi underserving. i get all that. i'm sure it is accurate. but on this the day before easter and the day after many enjoyed family at seder, i thin.

while roseanne supported candidate trump, her sister jackie is revealed to be a hillary supporter who nevertheless voted for jill stein. that is a real snapshot into america. a world where the all or nothing red state or blue state pore frayed by cable television news is not reality. for many of us, enjoying the company of friends and relatives this weekend our worlds will be much more like roseanne's than the narrative we see in our leaders and their media mouthpieces. this weekend many of us will be a butter knife away from a loved one who sees the world differently. the president said roseanne was all about "us" and he is correct. but it is not just about that ohio crowd. it is about all of us. i want to know what you think. go to smerconish.com, answer this question.

roseanne's ratings success is more attributable to the show's politics or the show's quality? through all the staff chaos, the resignations, indictments, porn star scandals and twhoeets, the president's poll numbers are going up. last month 35% to 42%. it remains steady among ds in the basement at 5%. but for republicans, his approval has risen from 80% to 86% and among independents, a six point rise from 35% to 41%. neal newhouse is partner and co-founder of the premiere republican polling organization, he was lead polster for governor mitt romney in 2012. you're a political polling guy. but i must ask you about television ratings. i want to know if you see a connection between "roseanne's" success and this new data showing an uptick for the

president. >> my first question is, what took so long for the networks to kind of get it in terms of programming. you look at the country right now, and it reflects obviously president trump's numbers, but 37% of americans are conservatives. 47% have a gun in their household. 70% of americans describe themselves as either working class or middle class. this is flyover at that data, right in tempts top ten markets red state with the exception of chicago. this is the heartland of the country. there wasn't a single coastal city in the top ten there. the networks -- there is an appetite out there in middle america for this kind of programming, for real programming, that has some conservative elements to it.

>> to what do you attribute the uptick in the president's numbers? is it the economy stupid? >> well, i discounts any one single poll. i don't think president trump's numbers have moved seven points. but what i did, i take a look at the last accept kridable sseven and reweighted it. and he has edged up among republicans, but his major among has been among independents. and i think what is really pushing that is the perception that we're in good economic times. if you look at the other polling data showing economic numbers, americans were more positive toward the economy than they have been in more than a decade. and some data indicates more than since the turn of the seis event ch century. so i think it is economy and secondly it is the president showing strength. this is the man that voters

thought they were electing. he has shown strength with respect to tariffs, with the economy, and now taking on and working with north korea for instance. so i think it is an example of the president being strong and the economy kind of boosting his numbers somewhat. >> is he wise politically speaking, is he wise to take on amazon? because when he speaks of the size of amazon and amazon posing a threat to brick and mortar, mom and pop operations, i get that. on the other hand, don't interrupt my amazon prime. i'm expecting a delivery today. >> you and i both are i think. i think it is an interesting strategy. i think he is playing back to his roots of kind of small town rural mom and pop businesses, small businesses. people who think that they have really been hurt by this. people who are not able to kind of keep up with technology.

so whether that is a good play or bad play long term, i'm not sure kret. but it is really interesting. you wonder how much it is tied to his antipathy toward the "washington post" and other, but there is a sense that amazon has cost main street cities and towns across the country hundreds of thousands of jobs. >> i talked about "roseanne's" ratings and roseanne for all the strength of her tuesday night showing lagged behind where anderson cooper was in interviewing stormy daniels last sunday night. i mean the nation turned out to watch stormy. but politically speaking, can't we conclude now it is not moving the needle? the white house quote/unquote chaos, all the day so is, not moving the needle? >> it is not moving the needle because it is already baked in. people know that the president maybe messed around. this is not new news. what moves the needle is when

voters are exposed something new. and something they maybe didn't expect. that is just not the case here. and so a little more turmoil in the white house or the stormy daniels -- it's interesting. you want to tune in, but it won't change anybody's opinions. those numbers aren't going to change because of stormy daniels. but the one thing i think that is really interesting is if you look at president trump's numbers over the past year since he's been elected, he has traded with very narrow band. his high has been 45%, his low has been 35%. and when you compare that to other previous presidents, george w., bill clinton, obama, those presidents in the first year, year and a half in office, they were on a 30 point margin between their highest number and their lowest number. which really indicates to me that even though president trump

has maybe a rock hard floor and rock hard base, he has a very low ceiling. and the ceiling right now is probably not much more than 45%. which is really unusual for a first term president. >> i appreciate your analysis. i don't share your desire for kansas to win tonight against nova. but thank you for being here anyway. >> nik and he wimichael, you wot in this t-shirt. >> not going to do it. going for jay wright and the villa nova wildcats. thank you, appreciate it very much. tweet me, go to my facebook page. i will read some responses throughout the program. what has come in already? american voters are taking our country and values back one roseanne at a time. look out hollywood. mike, this is pilot season. and i am sure this ratings success for abc on tuesday night has completely up ended that which is in the pipeline. one more if we have time.

i watched nostalgically. i don't think watching is a political statement. and if so, i'm team jackie. hey, everything old is new again. i mean, you know, u2 was out doing the joshua tree on concert. i loved seeing steely dan create asia. i get that some of it is nostalgia. but that is not a complete explanation. i want to remind you to answer the survey question at roseanne's ratings success is more at contributri attributabl politics or nostalgia? coming up next, president trump going to war against amazon. is he wright and is he hurting his call by politicizing this? i'll talk to the former ceo of toys "r" us. m, so people watching will be like, "wow, maybe i'll glow too if i book direct at choicehotels.com." who glows?

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boring! fifteen minutes could save you fifteen percent or more on car insurance. president trump stepped up his ongoing attack of amazon firing off two more tweets this morning accusing it of murdering the u.s. economy. the president has been attacking amazon for not paying its share of state and local taxes, draining resources from the u.s. postal service and driving other retailers out of business.

the president hats been accused of singling out amazon for criticism because its ceo jeff bezos also owns the "washington post" which is regularly a thorn in the president's side. but is he right? i asked my sirius xm listeners this week whether the president's criticism of amazon was founded over 4,000 voted and we had a statistical dead heat. joining me now is the former ceo of toys "r" us. and former vice chair of target. he is now the ceo ceo of stornl advisors. let put back on the screen the morning tweets from the president. they say this. while we are on the subject, it is reported that the u.s. post office will lose $1.50 on average for each package it delivers for amazon. the size of the company's lobbying staff has ballooned.

before i deal with that, let me ask you about the post office criticism. is it founded as far as you know? >> well, it is very difficult to break that out. benjamin franklin is turning over in his grave. as you know being there in philadelphia, the reason for the post office was to deliver first class mail. unfortunately, that is on steep decline as people use e-mail, facebook, other ways to communicate. so the post office has moved to parcel delivery as a saving hail mary pass. the problem is they lose money in total in general. how would you like to run a business that is overseen by the government? which are you, government or business? so basically a utility that loses money. so the question is, as it becomes more and more a package service and it's still losing money, are we subsidizing a for profit company in amazon. one study says that they do lose money on each package they deliver. others argue with it.

but most of the articles have been as to superficial because they just look at revenues and they say the revenue growth is growing, so amazon is good for the post office. but my bet is if i really got in there and tore apart the cost of operation there, what you would see on the margins they make money, but if you fully load the cost, they lose money on each package they deliver 37. >> my kids don't even know what a number 10 envelope is.37. >> my kids don't even know what a number 10 envelope is.7. >> my kids don't even know what a number 10 envelope is.. >> my kids don't even know what a number 10 envelope is. seems like such a snapshot from the past. so i get that the post office problems are much more deep than whatever the amazon deal might be. let me ask you this. especially given your target and your toys "r" us background, what the president says relative to big box stores or brick and mortar locations, he is absolutely right there, is he not? >> amazon is great. and jeff bezos is a genius. so they are mostly good for the world. he is a revolutionary. but they are not all good and

they won't be good forever the way things are going. so i have argued for over 20 years that amazon needs to charge sales tax. they started in 1995, they should have charged it from the beginning. only most recently have they charged on first party sales and they don't collect sales tax in the third party market place. all this is based in? antiquated supreme court decision pre-amazon where the court begged congress to get involved and fix what it called a quagmire and it hasn't been fixed in all that time. and so jeff has done what any good business person would do. he has used what i think is a mistake and a loophole in the law to avoid charging sales tax, it helped them get started. even today, it is favoring this huge volume of third party marketplace sellers on amazon over main street, putting people out of business. these are people on main street who have to collect the sales tax and it is not lost on customers that it costs more to buy it when you have to pay the

sales tax. these are people who soouupporte neighborhood hockey team, give money towards schools, roads, et cetera. so it is a big problem and all we've ever asked as retailers is it for a level playing field. how ridiculous that amazon should have this advantage. so that is stris just horrible. >> and axios has reported this week that the president has spoken ever changing the government's tax policy with regard to amazon. does it feel a little personal? i tell you that the president's opposition to the at&t/time washer mergers that always felt a little personal to me taking out his an tip antipathy toward cnn. >> well, you can't deal with someone's motive. the fact is that amazon does not collect sales tax on the third

party market place and amazon pays little or no taxes. so it is a great company, but they don't have to make any money. and everyone else does. and as our business shifts from bricks and mortar to line oig, we see lower profitability and yet we are supposed to make money. so they don't have income, so that brings you you to the last topic that has been increasingly on everyone's mind, is there some form of antitrust action that should be taken or required against amazon. now, by highway my way of think have to do something wrong. and i don't think that they have done anything wrong. they have gotten large by being great, by running their business well. but future could be different as their search business has grown tremendously, right now over half of all searches for products on the internet are done on amazon.com and they are buying up a lot of google search. so they are controlling a huge part of the search market.

secondly, their automation through alexa is the leading home automation device. so if that is a closed system and only way to getting access is through search and home automation, i see this might become critically important along the lines of what we've seen in a lot of antitrust cases. microsoft was a great -- got into trouble over tying internet explorer with their windows products. >> i don't see the clock getting turned back. i lack your credentials in this regard, but i think we are all now so accustomed and enjoy using our devices to make purchases that even if the government were to break up amazon and like you i don't see an antitrust violation that they can hang their hat on, but i think that it will just be replaced by some other internet based purchasing capability. you get 30 seconds for the final word. >> amazon is a fantastic experience. jeff bezos is brilliant. they should collect sales taxes line everyone else and crib to

our local economies in a proper way. and as far as i see it, they have won to this point by being a fantastic competitor and ofrping the customer what she wants. >> jerry, thank you. appreciate you being here. let us see what you are saying. should we go back to horse and buggies? darn those things called automobiles that put those horses out of business. i get it, mary. hit me with the next one. bezos is the richest man in the world and uber successful. trump is going after him because he is jealous. trump has to borrow money from the russians because every venture he touches failed. angry american. you are angry, aren't you? i don't know that he is jealous of him, but the criticism that comes from the "washington post" that he regards as being unfounded, it is hard not to believe that that is a factor in the president's thinking. up next, this week tiger woods tees off at the masters where he won his first victory 21 years

ago. i'll talk to the co-author of the new biography that many say finally reveals the real tiger. >> when he was 11 months old, i took a break and he walked right over, picked up his little putter, set up just like i did, looked at the net as his target, took the club back and hit the ball right in the center of the net. walk in and you'll get $100 when you switch this year. plus another $100 when you file next year with jackson hewitt. and there's no appointment necessary.

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masters just as a look at his life hits bookstores. once ranked number one in the world for 683 weeks, he helped golf beat the nfl and nba in tv ratings, he was the youngest golfer in history to win a major. and the first golfer with a. african-american heritage to do so. but after an suv crash in november of 2009, it has never been the same. for three years, authors interviewed more than 250 people, they create a portrait being praised by writers who have been covering tiger for years. the book has already been sold as a docu-series to netflix. and joining me now is jeff benedict, co-author. i'm glad that you began in november of 2009 with the suv crash. and now i get it. tiger had taken an ambien, he is zonked out.

eplan picla elan sees a message that he received on the phone and she replaces to it as tiger and that is when it all hits the fan. >> it does. we had a lot of discussion internally about how to start this book, and we thought that we should start with barefoot and groggy hid behind a locked bathroom door. and that is the first sentence of the book and it is the right place to start because tiger makes a decision in that moment to flee. and it is the start of the most precipitous fall in the history of sports. >> so the perception is he has never been the same since then, proving that it is all in his head, that it is not in his game. is that really true though? >> no, i don't think that is true. i think tiger's head, what is between his ears, is what made him unbeatablele when he was at the prime of his career. a big part of our tiger woods

biography is going back to how tiger was made. his father used to use language like he wanted his son to be a cold blooded assassin. he wanted him to be lethal on the golf course abo. and tiger was really wired that way by his parents, but largely li his dad. it was why he was such an unbeatable opponent on the golf course, but it also factored into why he had some of the social issues that he had off the golf course. one of which was a long time disdain for the media, an obsession with privacy. and we think that a lot of that was manages isunderstood. and that was one of the things that we tried to figure out is why does tiger have such a disdain for the presides, why ie on obsessed about privacy. and if you look back at how this all started for him as a

2-year-old, he was put on national television. he was in front of audiences with millions. >> i want to show that unbelievable mike douglas clip. you are about to see not only mike douglas, also bob hope and jimmy stewart. roll it. >> so right now i'd like you to meet tiger woods and his father earl woods. come on out here. ♪ >> wow. earl, how old -- how old are you, tiger? >> two. >> two? >> this is the ultimate nature/nurture question. if my father had me golfing at

age two, would i be tiger woods or was he just born with the gift? was it earl or was it innate? >> you would not be tiger woods. i can tell you that. >> i don't think so either. >> you're right, the answer is it is both. there is it a tremendous amount of nurturing that goes on, but also innate gifts that tiger woods clearly has that you could take another kid and put him in that situation and he wouldn't become what tiger became. but let me just go back to that clip you showed. it is interesting as we watched that and we watched it over and over and over again, it is easy to see on the surface that this is funny, it is cute, there is bob hope and jimmy stewart and all this going on. but if you look really closely at what is actually happening in this, there is also a sad side to this. if you watch the end of this clip, tiger is asked to do some putting, to putt into a cup. and it is a simple putt and he

misses and misses and finally the last time that he gets to putd, he picks up his ball and moves it right to the edge and taps it in and bob hope is slafing asla laughing and it is hilarious, but you're seeing a boy at two who is so -- he wants as to badly to please his father, that is one thing, and the second thing is you see this incredibly nervous tugging of the ear. and it is interesting that after that interview jimmy stewart pulled mike douglas aside and said i've seen a lot of precocious innocent children like this and a lot of starry-eyed parents. and i think that that was a very insightful observation by jimmy stewart who had certainly seen his fair share of both of those. >> let's me say this, i'm for tiger. i want a redemption story. i followed him around at the u.s. open a couple years ago on all four or five days. am i going to get what i'm looking for?

>> we sure hope so. in the last chapter of our book, we talked about it opens in a locked bathroom in 2009. the last scene of our book takes place at torrey pines just two months ago. it is tiger's return to the pga tour. and we were so -- by the time we got to that point in the book, both of us were so impresidented frankly by this man's comeback. forget golf for a second. it is great that he will play in the masters and he might win. he could win. we hope he does win. but what is far more important and i think transcends golf and sports is the human comeback of tiger woods. if you look at what this man has been through in the last nine years of his life, everything from the infidelity crisis to the opoid problem to four back surgeries and being away from the game. to be where he is now, when you see him, it is clear he is a different person. he is a new man. he is 42 years old. he is a happy father. and he has his swing back. and i think it is a great

american story. >> i agree. jeff, thank you. and after seeing somebody bottom out, we want to see them rise again like the phoenix. anyway, thank you. the book is terrific and i wish you good things. >> thank you. still to come, former supreme court justice john paul stevens advocates repealing the second amendment, but is he actually hurting the cause of gun reform? remember, if you haven't yet done so, go to my website and answer this question. is roseanne's rating success tuesday night more attributable to the show's politics or the show's quality? i'll give you results in a couple minutes.

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it's not often a former supreme court justice publishes an op-ed in the new york times weighing in on the constitution, but that happened this week when 97-year-old john paul stevens who stepped down in 2010 published an opinion piece that the second amendment should be abolished. but that extreme view played right into the hands of nra diehards who have already worried that the talk of reform would lead to their guns being, quote, taken away. when there is constitutional issues like this to be wrestled

with, my go-to guy is jeffrey rosen from the national constitution center, the professor at george washington law school and contributing editor at the atlantic. and as if that is not enough, he just published the latest book in the american presidents series on number 27, william howard taft. jeffrey, i say it is unusual. does it ever happen? this is like a former president weighing in on their predecessor right after they leave office. and that doesn't take place. >> i can't think of a justice writing an op-ed calling for the repeal of a constitutional amendment before. the historical precedent that comes to mind is jechief justic tommy self publishes hoping someone will pay attention. so this is a remarkable and striking departure. >> take us back to civics class. remind us what is necessary to the repeal of a constitutional

amendment. >> it is a very hard thing to do. generally you need two-thirds of both houses of congress to propose the amendment and three quarters of the state legislatures to approve it. therefore justice stevens' claim that repeal of the second amendment would be easy seems overly optimistic. >> and to the point that lawrence tri investment and others make that this is the worst strategy because it plays politically speaking in to the hands of the nra, provide me your assessment. . >> i think professor tribe was correct. the core meaning is to prevent the federal government from taking away the arms of citizens so that they could defend themselves against federal tyranny. you can get that from the national constitution center's interactive constitution, check out the app where the top liberal and conservative scholars agree about that. so a concern about total disarming of the citizens is at the core of the second amendment.

this is what the nra is constantly warning will happen. and what is so striking about this proposal is it is completely unnecessary. in the heller opinion that justice stevens disseptembered from, supreme court said that regional arrangement of guns having back ground checks and so tort a forth are perfectly constitutional. and 44 states law open carry. so you could pass all of the gun control regulations that justice stevens is calling for without repealing the second amendment and to call for the second amendment would inflame our politics to a degree that we haven't seen since row v. wade. >> the 2008 heller decision to which you referred is the only case in the modern eraedw v. wade. >> the 2008 heller decision to which you referred is the only case in the modern era v. wade. >> the 2008 heller decision to which you referred is the only case in the modern era where the stream court h supreme court has drilled down on what does is it mean a well

regulated militia. >> and they decided that the second amendment has a right of self-defense, but that nevertheless reasonable regulations are perfectly okay. and justice scalia singled out regulations guns in schools or hospitals, regulation of unusual weapons such as assault weapons and back ground checks and so forth. so in other words, if questiwe gun control problem, it is not the fault of supreme court, it is the fault of the state legislatures that are refusing to pass the kinds of reasonable regulations. and i want listeners to check out the entinteractive constitution, you will see areas of agreement and disagreement, but this core concern with not havinging 9 citizens disarmed was at the historic center of the meaning at the time of the framing. >> and i have only 30 seconds left, but i want to say this, i read your taft book and i think it is excellent. it was a reminder to me that there has been a role reversal

of our two parties in terms of who are the protectionists. >> yes, it is remarkable that president taft tried to lower the tariffs, to increase corporate taxes, and to balance the budget. the republicans before him had been the protectionist party. he set the gop down a path toward free trade. and i argued that taft was our most judicial president and presidential chief justice trying on to defend the office against new populist threats represented by wilson and roosevelt that we are seeing resurrected in america today. so he can teach us a lot about you are on current vexations. >> all i remembered is he is the one who never wanted to jeffrey, thank you. still too co come, your besd worst tweets and facebook comments. unfortunately, it is this kind of talk that makes conversation about common sense gun laws too

difficult. you are right, and that is lawrence tribe's position at harvard is to say justice stevens don't do it, because all you are doing is playing into the hands of the nra because this is what they have been telling people we wanted for years and we don't. it is unnecessary and impractic impractical. remember, if you have not yet been for my website, go there immediately and cast a ballot in the poll question of daof the d because i'm about to give you the result. roseanne's rating success, which is it more attributable to, the show's politics or the show's quality. jirksz

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let's do this. time to see how you responded to the survey question. which is roseanne's rating success more attributable to? survey says, 10,000 -- come on! come on! how can that be? 10,007 votes, a 50/50 statistical tie. that's unbelievable! all right. i'll leave it up. keep voting. i'll leave it up throughout the course of the weekend. what else do we have in terms of social media reaction? that is too funny. look, it's a divided audience. i love that. i love the fact that it's an audience that is reaching all sides. i mean mine, not hers. so true. you don't have to hate those you disagree with. i'm tired of the boycott mentality. i love the real roseanne even though i disagree with her politics. look, chris, my opening kmen taker kbroint commentary point that many of

our holiday parties last night or tomorrow, we're going to have people of mixed views rishgt? we love them nonetheless. they're our friends and family. i will be a butter knife away from people who are of all political persuasions and perspectives. give me another one. michael, you are carrying the water of this president. can you please stop being the trump basher -- you keep carrying the water of the president and can you please stop being the trump basher in chief? lewis, welcome to my world. it's unbelievable how people will come to such opposite conclusions like oh, you're for trump. oh, you're so unfair to trump. i'm simply here calling it as i see it. find it remarkable that given the coverage that he has been afforded, his numbers are on the rise. and that requires some discussion which we had. give me another one. donald trump's vendetta against

jeff bezos is 100% political and should be below a u.s. president. sadly, not this one. bob, that's the way i feel in terms of how he's targeted time warner because of the at&t merger. in that regard, i fear that you are correct. hey, before we go, i want to send get well wishes to my friend and friend of this program arnold schwarzenegger who i just interviewed here last week. on friday he went into the hospital in l.a. for heart surgery to replace a valve for a congenital heart defect. after the surgery, arnold being arnold, his first words when he woke up -- i'm back. well, here's hoping for a very speedy recovery, governorator. speedy recovery, governorator. happy passover, happy

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comcast, building america's largest gig-speed network. good morning. so grateful to have you with us on this saturday, 10:00. >> cnn newsroom begins right now. white house officials are frustrated the epa is on the defense. democrats are calling for a resignation. all of this over the head of the epa and how he is spending taxpayer money. >> the main issue is where scott pruitt lives when he's in washington. he's been renting a condo at a rate that is far below market value for d.c. from the family of an energy lobbyist and some say that violates federal rules and could be illegal. we've also learned the epa had to buy that condo owner a