weekend. have a great night and great week ahead. video killed the radio star. now has the internet killed the record industry? >> knapp ster is staeling from us. >> ladies and gentlemen, the strouts.napster is staeling fro. >> ladies and gentlemen, the strouts. >> the dixie chick, they can say what they want to say. >> singles all by black artists. >> i don't please everybody with who i am as person. >> i love beyonce. >>menty shelves are all you'll find here at tower records. it's now out of business.

♪ 3, 2, 1.

>> this is a very special moment. the first performance at the studios in the new millennium, please welcome no doubt. ♪ >> i'll always remember new year's eve 1999. going into y 2 k seeing no doubt on mtv playing the "it's the end of the world as we know it." snebds . >> it was a very appropriately apocalyptic song for an apocalyptic decade. >> we wake up. it's 2000. we're all alive. we're still in the middle of teen pop mania. ♪ don't want to hear you say

>> boy bands were selling so many albums. >>. ♪ every little thing i do never seemed enough for you ♪ >>. this is the biggest year in pop history in terms of sales. you have britney spears selling 1.3 million copies of "oops i did it again. "in the first week. >> everyone is falling in love with boy bands and girl groups. but then justin timberlake leaves nsync. ♪ i want to rock your body >> with his debut album, he established what his sound would be and it's instantly appealing to a pop aud dense and r&b audience. ♪ cry me a river >> justin timberlake leaving

nsync becomes a model for what can be done. >> you talk about people who are always going to be bigger than their group. that was beyonce. she puts out a solo album in 2003. the first sing sl "crazy in love." and that catches your ear. beth yon say hasn't opened her mouth yet and you're already hooked on that song. >> i remember being asked what do you think christina or brittney and i said beyonce us. >> it seemed like overnight she became an icon. she was a deeply respected figure. >> the industry was so dominated by pop sensations and booming cd sales that they were oblivious to the new generation that didn't think music was something you had it to pay for. >> using a pc to download music

is one of the hottest trends. that has companies heading to court. >> in the late '90s and early 2000s the music industry grew come play isn't. they said you have to start investing in the technology that comes after the compact disk and they refused to do it. >> the bad boys are picking a fight with the internet site napster.com. >> the lawsuits began when metal ka heard on the radio a song that they hadn't released yet. metallica was like, what? >> april 14th, metallica filed a lawsuit against napster for encouraging people to steal and trade our music. >> we startsed this it thing to

ban and boycott metallica. >> i don't want you to be a fan of ours if that's your attitude. >> i can't speak for the other bands, but i embraced file sharing. >> if you have napster -- >> our band was given a career because of napster. >> so suddenly i had a platform for sharing my music to the frustration of a label. >> napster built a multibillion dollar business based on people copy iing files to millions and millions of people they don't know. >> there's a way that the technology can be adapted to benefit all of the parties involved, the artists, the industry and the users. >> napster should have been an early version of itunes. it's a tragedy it didn't happen

back then. >> napster is infringing on copyrighted music. letting users steal songs. >> the music label executives absolutely didn't want any kind of itunes-style distribution to fit with the internet because they are terrified of unbundling the single from the album. so for a long time, they were able to take one hit song like "complicate "complicated", and that song comes out in the late '90s it's going to move 20 million albums at $10 each. five or six years later, it's not going to. it's going to move 20 million songs at 99 cents each. you just lost 90% of your revenue. >> cd sales dropped almost one quarter in just three years. that's a thereto lot of lost business. >> labels didn't want this to happen. but they were powerless to stop it.

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into everything. it's in commercials and then in sound tracks and being used as bumper music in sports and fashion and shoes and everything. >> how do you do that? >> we in the hood. >> in that moment, a lot of rappers were secelebrating what they had accomplished. rappers like jay-z and jarule were saying can you believe this? this is about survival and surviving racism in america. we're going to share this with the world. ♪ >> hip hop no longer is for the kid on the block. it's the predominant music. what really take it is over the top is a young rapper from detroit. ♪ >> in 2000 eminem puts out

marshal mathers and the biggest star in hip hop is eminem, bar none. ♪ >> eminem came from a white working class background and those are the stories he told. it put him on a different level because he brought authenticity to the game. >> i saw "8 mile" in times square opening night. it was one of the most satisfying movie experiences i have ever had. lose yourself in the speakers at a giant movie theater, that's a big moment. >> the oscar goes to eminem. >> it's not quite "purple rain", but it was pretty damn good.

>> in the 2000s, rappers weren't content to be musicians. they had to be actors and producers and label bosses themselves. so the video for "in da club", the producers have set up a laboratory. we see 50 cent doing his exercise routine ask pans into a nightclub where he's chatting with models and drinking expensive champagne. what they are really doing is perfecting the science of the club banger. >> if you ask kids now, it's probably rap they are using to drive you up the wall. and the big star in rap now is 50 cent. >> your grandmother is getting down to "in da club." she's getting down to it. i mean, that was everywhere. it was in a commercial. >> sounds like he's integrated

his hit, extraordinary. >> one of the biggest differences between the '90s and 2000s in terms of hip hop is the idea of business. >> 33-year-old jay-z is the reigning king of rap. he owns his own record label, clothing line and movie production company generating half a ball dollars a year in sales. ♪ >> with jay-z going into the 2000s, you're watch an artist grow up from telling street tales to someone who has money. who has fame, who is traveling in very different circles now. even if he was rapping about the same things everybody else was rapping about, it was in such a unique way that he was almost inventing a new language.

>> i really loved the black album. for jay-z to be the first one to get rick rooub ton produce in a long time shows how special he is as an artist. >> maybe we start a cappella. >> i got the rap patrol. >> that's money. >> rick reuben created so many classic hip hop records. mixing it with an acdc guitar staff. that's him 101. ♪ >> what jay-z represented that you could have longevity in hip hop.

new york was the center of the world in hip hop. the south hadn't really made itself heard. and that changed in the 2000s and you're getting jout cast and they are amaze ugh. >> outkast was beatles of the 2000s because becoming morene a music. >> they have this song called "hey ya." ♪ >> it's bare ly a hip hop song really. i'm not sure what it is, but it

has this frothy '60s vibe and something that motown might have put out. next thing you know, everyone is singing this one line "shake is like a polaroid picture." polaroid was the instant camera and for some strange reason, people would do this. they would shake it as if that was going to make it happen faster. so he says that line and suddenly et everyone is doing that. you have this cultural moment that everybody feels the need to be part of. you tap into something and that's what outkast did. >> you do anything, put it out 100%.

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>> toby keith was the ultimate example of all of that. >> with all the generas reacting to 9/11, the war, country, it was probably the most literal and outspoken about it. ♪ >> music there was no opposition to that message. when the war on terror began, they were talking about invading countries. then music had a lot to act in opposition to. >> the dixie chicks are the top country touring act despite their words about the war in iraq.

>> when she said we're ashamed of the president, their career took a severe beating. >> protesters used a tractor to smash the group's cds. >> if you want to feel american pride, look no further than the uproar over the dixie chicks. >> how you can say i'm ashamed of the president, come on, man. >> say it. >> they were questioning something that you were just supposed to accept is. >> and it was women doing it, no less. >> these are the dumbest bimbos. >> these are callous women that deserve to be slapped around. >> we're going to boycott you for playing if it if you don't. stop playing it. >> that was the last one you're going to hear. >> country radio turns its back on dixie chicks. >> two radio networks banned them tr their play list. >> in a way they were more

daring than any punk band. >> the return to the scene of the crime. >> they took on the establishment that wanted to own them. and they refused to knuckle under. >> i thought i us would say something brand new and say just so you know we're ashamed of the president of the united states. >> we have asked artists for decades to be barometers of culture and be voices of dissent. in the wake of 9/11, it was just seen as a bridge too far. >> people wanted escapism at the time because there was a lot to escape. so we were listening to nora jones and jack johnson. and coldplay.

>> when "yellow" came out, a lot of the alternative kids were like i love this and i was one of them. >> it felt great. here's radiohead and u2 put together in a pop friendly package that's catchy rock music. >> john mayer was this guitar player who wrote these sentim t sentimental love songs. he was huge. in the 2000s rocket became a political for a time when the

country was at war. >> music will sell well this holiday. >> nickelback had big. er hits than anybody. >> we have a big club. >> rock is almost like it lost its will to fight. unless you're talking about green day. >> you can't undersell how shocking it was that the definitive statement george bush's america came from green day. >> it was kind of like a rock opera. you had to listen to it from front to back because it told a story of what was going on in the decade.

>> the fear of terrorism, the wars, people being sent off to fight. rock wasn't all that surprising so when you got something like "american idiot", this is unexpected. this is shaking things up a little bit. ♪ wake me up when september ends ♪ now t-mobile has unlimited for the rest of us. unlimited ways to be you. unlimited ways share with others. unlimited ways to live for the moment. all for as low as 30 bucks a line.

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> in the early 2000s we come to recognize the idea of producers as artists. they are no longer regular gaited to the background. >> one of my favorite timbaland moments is watching him play "dirt off your shoulder" for the first time. >> that was the best there it z. >> you got that? >> he pushed the envelope. it's very much black featuristic music. >> that music a lot of it was space age.

>> odd sounds that wereflect hi own interear vision. if timbaland was technologically dense and theater y'all whereas pharrell did like dance tracks. it was a little more gritty. it was very, very intricate, but rhythmically driven. >> pop stars figure out you need hip hop cred and you need a hip hop producer. >> the 2000s was you had a grouping of hip hop producers

crossing over into the pop charts. >> kanye is another one. he's producing and working with jay-z and alicia keys and ludacris and janet jackson. but in there he wants to be his own star. he releases his first album the college drop out. >> the first single for college drop out was a song called through the wire. kanye west gets into a car accident in los angeles and in the hospital with his jaw wired shut, he records the song. it was essentially him rapping about how bad he wants to be a rapper. >> god saved my life. he has me here for a reason. >> college drop out was a cool first album. there's some great singles on

there, but late registration to me is when it all came together. that's an incredible record. >> he did what the rock stars used to do, which was to indulge his senator cystic fantasies through music. >> rappers weren't really doing it. musically, it was brilliant. what's the narrative? it's the backpack wearing dork like mark zuckerberg who becomes a billionaire. and kanye west is the music industry version of that. >> my greatest fear is i will never be able to see me perform. so you are welcome to know a pleasure that i will never have. >> kanye was a rock star. but he also makes it safe for rappers to be vulnerable. >> it's positive rap. he's not cussing every other

sentence. he's not talking about shooting and pull up. he's talking about real things. >> what kanye does is bring in a new generation of hip hop figures. you can see the difference going forward. ♪ >> drake took kanye west blueprint, i'm going to bare my soul and my feelings on a record. >> it wasn't just hip hop. r&b had been doing this for a long time. in a really personal way. ♪ >> usher's confessions was deeply personal and relatable. he just laid it all out there. >> he has the moves and the style and i think that he is a

big hope for people at that time. here's a brother that's really doing it. >> chris brown, usher, but does superstars to r&b are the women. >> alicia keys, uber talent. sings, composes and plays, oh. she's the total package. >> later r&b becomes much more rhythmic and not written as flowing as the traditional r&b songs. and beyonce understood better than anybody how to make r&b for hip hop generation.

>> i feel like everyone remember when is they were where they us saw the single ladies video. how do i learn the dance? i daecan't learn it fast enough. >> pop it. real sto cat to. ♪ if you like it then b you should have put a ring on it ♪ . >> she was a woman speaking for other women. that was so welcome. >> rihanna comes along and she's more r&b than pop. she has this caribbean feel in huer music. there's something really fresh about her. >> rihanna had this idea of what pop music was. it kept redefining herself as the edgiest, nastiest, most sophisticated pop star out

there. ♪ now that it's raining more than ever ♪ ♪ you can stand under my umbrella ♪ >> i mean, i don't think there's probably a person in the whole world that doesn't know that song. and wasn't walking around going eh, eeh, eh for months at a tim. >> it's towards the end of the decade with artists like rihanna, the danceable riffs led into r&b and pop and hip hop became bigger and bigger and bigger. it became pop. "bygones" by oli

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try new viactiv digestive health. the only probiotic derived chocolatey chew to help balance gut bacteria. available at rite aid and amazon. all through the '90s, if you were banned in new york you could get laughed out of the room anywhere else in the country. new york was a place where rock and roll was thought of as dead. in the 2000s the music generally is hip hop. no one is thinking about new york as a center for interesting rock music anywhere. >> after 9/11, you had all these bands bubbling beneath the

surface who start popping up. it starts with the strokes. >> after 9/11 the city was burning. it was smoldering. vulnerability, anxiety, all this became how the country felt. we needed that sense of defiance, that sense of possibility and promise that kids and bands can deliver. >> for what they may inspire other people to do. >> the same way that nirvana was the spear head for grung in the '90s, the strokes really helped usher in a lot of other acts. >> the first ones to break after the strokes in terms of new york

artists is cultural by nature. it's a violent rock boy and this heartbroken teary rock girl. and maps is one of the tracks that launched a thousand young female singers in their bedroom somewhere. so you have this resurgence of rock. >> please welcome tv on the radio. >> tv on the radio, there was a multiethnic, multiracial band out of the brooklyn rock scene. they were scholars of music.

>> they made very progressy, but also punky rock that sounded like nothing else that had had ever been done. >> the sound system is the most brooklyn band that's ever emerged from brooklyn. >> they were a huge success partly bauds of james murphy's ability to make pristine electronic music that still had a soul in it. what you start to see is not a genera of music or a trend. it's a scene. and though they were not a new york band, arcade fire seemed to connect spiritually to that moment.

>> arcade fire was this big rock band that made these songs you wanted to holler along with. to me, it felt like the moment that indy rock crossed over into something bigger. it's the first time that you had indy bands sound tracking commercials for mainstream multinational products. in part, because everyone was trying to figure out how do i make money now that no one will pay for my albums. >> historically, there had been some wariness about sell iing music to advertisers. it was seen as selling out.

in the 2000s that totally disappeared. all of these songs that became iconic primarily thus their use in ipod commercials. >> now indy culture was cool and you could market yourself as part of this new global indy community. >> you get the killers or kings of leon. and the white stripes. they all stepped into the role of capital "r" rock star. people thought the strokes were going to save rock. you felt there was going to be a

movement forward. for awhile, it worked. but ultimately it didn't really change the musical landscape. you say the white stripes or arcade fire are the last big rock band in the classical sense. so what happened? in the early 2000s the electric guitar started to be replaced by this song sequencing software and you started to see the future is not rock music. the ground breaking artist who is going to change what we think good music sounds like is not going to be playing an electric guitar. you wouldn't accept an incomplete job from any one else. so why accept it from your allergy pills?

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"poker face" or "bad romance," you can tell she was a student of disco, someone who wanted to combine all those elements into really aggressive, hard hitting pop music. ♪ >> suddenly it was no longer enough where a pretty gown on the red carpet, you had to make art. you had to make a statement. >> you asked me if my music was distracted by my sexuality. if i was a guy, and i was sitting here with a cigarette in my hand grabbing my crotch and talking about how i make music because i like fast cars and girls, you'd call me a rock star. >> lady gaga is a female empowerment role model. this is just the beginning of girls running the world. ♪ baby you're a fire work >> we have katy perry, shaquila,

nikki minaj, taylor swift just coming into her own. ♪ walking the streets with you and your worn out jeans ♪ >> taylor swift is a song writer. at an impossibly early age she comes up with the single of the decade, you belong with me. ♪ if you could see that i'm the one who understands you ♪ >> that straps her to a career rocket. ♪ you belong with me you belong with me ♪ >> we saw someone like taylor swift become a huge sensation because of her my space page page, posting her music. >> by the end of that decade, artists would make their own music and put it up on my space and all the sudden you could have a career. >> the internet sage is a do it

yourself operation, hang your star on youtube and see how brightly it shines. ♪ >> justin bieber was the first of the youtube kids. he was using the new tools of the internet to really do an end run around the traditional industry ♪ and i was like baby baby baby oh ♪ ♪ like baby baby baby no >> the 2000s, the music industry was undergoing a massive shift with the change and the fact that the price of music had effectively been ground down to zero. >> i'm standing outside where i used to buy cds, a shore shut down as you can tell. >> by the end of the decade, the music business was falling off a cliff. it seemed like all of it was gone, reduced to rubble. >> the shuttering this week of virgin's last two stores in man

hat han and hollywood marks the at the time of a once booming chain, and another nail in the coffin of the music cd. >> by the mid-2000s, music labels realized that youtube, my space and file sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a successful model. ♪ >> the one that really set it off was bonaroo and coachella. >> the same generation wants to be somewhere in a field with that peer enjoying the live music experience. >> i see about 40 different bands, any type of music you can

imagine. >> music festivals would also be at this dj tent, over the years that tent kept getting bigger and bigger. >> the super star djs, diplo, cascade, these guys are pulling in millions as headliners. ♪ >> hip hop stars are becoming rock stars. djs are becoming rock stars. the only people who aren't becoming rock stars are rock stars. >> pop. >> the idea of just standing there and staring at someone on stage is a 20th century idea. whereas in the 21st century it's more interactive, more about us as an organism. >> clap your hands. clap your hands.

clap your hands. >> in the 2000s, we saw an industry that seemed like it would never change. we saw it be forced to change. ♪ i've got a feeling ♪ >> online distribution of music broke down the barriers of taste and suddenly everyone was listening to everything. ♪ that tonight's gonna be a good good night ♪ >> with the help of a computer, it's cool stuff to discover. the 2000s are the age of the machine, but that doesn't mean there's not a search for the soul inside the machine ♪ turn it up turn it up ♪ i got my money ♪ i don't know where -- let it

go ♪ ♪ way out paced out losing control ♪ ♪ here we go here we go ♪ now we on top anybody can say something that can get a laugh. but say something clean and get a laugh, that requires a comedian. >> i have enough kids, even mormons are like, you should settle down. >> they don't like the title clean comedian. it comes down to whether someone is funny or not. >> you've ever been running to an elevator, they see you running, they just stand there. >> it's not that clean comedians are more cleve