[ cheers and applause ] >> thanks, everyone. video killed the radio star. now has the internet killed the record industry? >> napster is stealing from us. straight up. and i'm going to fight them to the death. >> ladies and gentlemen, the strokes! >> may i have your attention, please? >> wishing the president of the united states -- >> the dixie chicks, they can say what they want to say. >> billboard's top ten all by black artists. and i don't please everybody with who i am as a person. >> kind of stick it. >> i love beyonce. >> that's not a working telephone, is it? >> hello? >> empty shelves are all you'll find here at tower records. it's now out of business. ♪

three, two, one! [ cheers ] >> this is a very special moment. it's the first performance at the mtv studios in the new

millennium. please welcome no doubt! ♪ that's great it starts with an earthquake, birds and snakes and aeroplanes ♪ ♪ lenny bruce is not afraid >> i'll always remember new year's eve 1999 going into y2k seeing no doubt on mtv playing "it's the end of the world as we know it" by r.e.m. ♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ i feel fine >> it was a very appropriately apocalyptic song for what turned out to be a very apocalyptic decade. >> happy new year! >> so we wake up, it's 2000, we're all alive, and we're still in the middle of teen pop mania. ♪ don't want to hear you ♪ ain't nothing but a heartache ♪ >> boy bands were selling so

many albums. ♪ every little thing i do ♪ never seems enough for you >> this is the biggest year in pop music history in terms of sales. britney spears selling 1.3 million copies of "oops i did it again." in the first week. ♪ oops i did it again ♪ i played with your heart ♪ got lost in the game ♪ oh baby baby >> everybody's falling in love with boy bands and girl groups. but then justin timberlake leaves in nsync. ♪ don't be so quick to walk away ♪ ♪ i want to rock your body ♪ >> with his debut album j.t. established what his sound would be and it's instantly appealing to a pop audience and also an r&b audience. ♪ now it's your turn to cry ♪ cry me a river ♪ cry me a river >> you know, justin timberlake leaving 'n sync becomes the model for what can be done.

♪ yes ♪ it's your girl >> you talk about people who are always going to be bigger than their group, that was beyonce. >> you ready? >> she puts out a soul album in 2003. first single is "crazy in love." it's got this incredible sample. that catches your ear. beyonce hasn't opened her mouth yet and you're into that song. ♪ i look so deep in your eyes >> i remember being asked once what do you think, christina or britney? i said beyonce. ♪ got me looking so crazy right now ♪ >> "crazy in love." that's how it begins. >> it seemed like almost overnight she game a kind of icon. she became a deeply respected figure. >> beyonce! inaugurate inaugurate >> in the early 2000s the industry was so dominated by pop sensations and booming cd sales that they were totally oblivious to the new generation that didn't think music was something you had to pay for. >> using a pc to download music is one of the hottest of today's computer trends. that has the recording companies

up in arms and heading to court. at the center of their dispute is a music sharing internet service known as napster. >> in the late '90s and early 2000s the music industry grew complacent. people had come to them and said you have to start investing in the technology that comes after the compact disc. and they just refused to do it. >> some of rock and roll's bad boys are picking a fight this morning with the internet site napster.com. >> the lawsuits began when metallica heard on the radio a song that they hadn't released yet. >> metallica was like, what? ♪ >> april 14th metallica filed a lawsuit against napster for basically encouraging people to steal and trade our music illegally. >> we started this thing called exmetallicafans.org. we're asking the community to completely ban and boycott metallica. >> i'm glad you're an

ex-metallica fan because i don't want you to be a fan of ours if that's your attitude. and i can't speak to the other bands but i embraced file sharing. >> if you got it off napster, please. >> our band was plucked out of obscurity and given a career because of napster. ♪ i wish that i was anywhere ♪ with anyone ♪ thank you now >> so suddenly i had a platform for sharing my music, to the frustration of a label i was on. >> napster has built a multimillion-dollar business based on people copying files to millions and millions of people they don't know. >> there's a way the technology can be adapted to the benefit of all of the parties involved, the artists, the industry, and the users. >> napster should have been an early version of itunes. it's kind of a tragedy it didn't happen back then. >> today the u.s. court of appeals ruled napster is infringing on copyrighted music,

in essence letting its users steal songs. >> music label executives absolutely didn't want any kind of itunes-style distribution infrastructure that would fit with the internet because they were terrified of unbundling the single from the album. so for a long time they've been able to take one hit song like "complicated." ♪ tell me why did you have to go and make things so complicated ♪ >> if that song comes out in the late '90s it's going to move 20 million albums at $10 each. five or six years later it's no longer going to move 20 million albums. it's going to move 20 million songs at 99 cents each. so you've just lost 90% of your revenue. >> cd sales have dropped almost 1/4 in three years. that's an awful lot of lost business. >> labels absolutely did not want this to happen but ultimately they were powerless to stop it. (paul) how do we tell people they get

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pimp ♪ >> you know what? i think it just got a little easier out here for a pimp. >> hip-hop seeps into everything. it's in commercials. then it's in soundtracks. it's being used as bumper music in sports. and fashion and shoes and everything. >> i've never done it with a machine. >> it's easy. >> we in the hood. we like -- >> in that moment a lot of rappers were celebrating what they had accomplished. rappers like jermaine dupri, jay-z and ja rule were saying to the world can you believe this? this is about survival and surviving racism in america and we're going to share this with the world. ♪ uh-oh another episode ♪ to everybody that's living it up we say ♪ ♪ what i do >> hip-hop is sort of no longer the bratty kid on the block. it's the predominant music. and then what really takes it over the top is a young rapper from detroit. >> we're going to have a problem

here. ♪ you act like you never seen a white person before ♪ >> in 2000 eminem puts out the marshall mathers lp, marshall mathers being his real name. and suddenly eminem is the biggest star in hip-hop bar none. ♪ yes i'm the real shady ♪ all you other slim shadies are just imitating ♪ >> eminem came from a white working-class background and those are the stories he told. it just put him on a different level because he brought his own authenticity to the game. >> dj. kick that -- >> i saw "8 mile" in times square opening night and had to sit in front of the theater. it was one of the most satisfying movie experiences i've ever had. i mean, listen, on "lose yourself" when that thing comes through your speakers in a giant movie theater that's a big moment. >> the oscar goes to eminem for "lose yourself." ♪ the music the moment ♪ eown it ♪ you better never let it go >> it's not quite purple rain but it was pretty damn good. ♪ this opportunity comes once in a lifetime ♪

♪ you better lose yourself >> in the 2000s rappers weren't content to be musicians. they had to be actors and producers and labor bosses themselves. >> so in the video for "in the club" the producers dr. dre and eminem have set up a laboratory. we see 50 cent doing thinks exercise routine and then it pans into this nightclub environment where he's chatting with models and drinking expensive champagne. so what they're really doing is perfecting the science of the club banger. ♪ you can find me in the club, bottle full of bub ♪ ♪ mama i got what you need ♪ >> if you have kids now, you know, it's probably rap they're using to drive you up the wall. and the big star in rap now is 50 cent, or fitty cent. however you want to say it. >> your grandmother is absolutely getting down to "in da club." she's calling it in the club but she's getting down to it. i mean, that was everywhere.

it was in a commercial. >> sounds like he's integrated his hit "in da club." extraordinary. >> one of the biggest differences between the '90s and 2000s in terms of hip-hop is this idea of business. >> 33-year-old jay-z is the reigning king of rap. he owns his own record label, clothing line, and movie production company, generating almost half a billion dollars a year in sales. ♪ allow me to reintroduce myself ♪ ♪ my name is hov ♪ h to the-o-v ♪ i used to move slow plates -- >> with jay-z you're watching a hip-hop artist grow up from street tales to someone who has money, who has fame, who's traveling in very different circles now. ♪ piece of paper bearing my name ♪ ♪ got the hottest chick in the game wearing my chain ♪ ♪ that's right, hov >> even if he was rapping about some of the same things everybody else was rapping about, street life, moving drugs, it was in such a unique way that he was almost inventing

a new language. >> i really loved the "black album." for jay-z to be the first one to get rick rubin to produce in such a long time shows you how special jay is as an artist. >> i figured maybe we'd art a capella with if you're having girl problems i feel bad four son i got 99 problems but a bitch ain't one. hit me. right into it. ♪ fools that want to make sure my casket's closed ♪ >> yeah, that's money. >> rick rubin created so many classic rip hop records with the beastie boys and run-dmc taking a break beat and mixing it with an ac/dc guitar stab. that's rick rubin 101. ♪ so i pull over to the side of the road ♪ ♪ i heard son, do you know what i'm stopping you for ♪ ♪ because i'm young and i'm black and my hat's real low ♪ ♪ do i look like a mind reader sir i don't know ♪ >> jay-z represented you you can

have real longevity in hip-hop. for the longest time new york had been the center of the world in hip-hop. the south for the most part hadn't readlly made itself heard. that started to change in the 2000s. and you're getting outkast. and outkast is amazing. ♪ ♪ one two one, two, three yeah >> outkast became rap's beatles in the 2000s because we found both but particularly andre becoming more obsessed with a kind of adventurous landscape of music. ♪ >> hip-hop knew about outkast. but then they come out with an album "speakerboxx" and the love below. and they have this song called "hey ya." ♪ my baby don't mess around ♪ because she loves control ♪ i guess i know for sure it's barely a hip-hop song really. i'm not sure what it is.

but it's got this kind of frothy '60s vibe. it sounds like something motown might have put out when they were doing their "sound of young america." ♪ hey ya ♪ hey ya next thing you know everyone is singing this one line "shake it like a polaroid picture ♪ ♪ here we go ♪ shake it ♪ shake it ♪ shake it ♪ shake it like a polaroid picture ♪ polaroid was the instant camera, and the picture came out, and for some strange reason as the image was forming people would do this. they would shake it. as if that was going to make it happen faster. so he says that line in the song and suddenly everyone's doing that. you had this cultural moment that everybody feels they need to be part of. now you know you've really tapped into something and that's what outkast is. >> if you're going to do anything, do it 100%. don't pull the thing out unless you're planning to bang. that's basically what it's saying. and something amazing happens. that's our inspiration for fancy feast medleys.

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♪ you'll be sorry that you messed with the u.s. of a. ♪ [ cheers and applause ] >> toby keith was the ultimate example of all of that. ♪ because we'll put a boot in your ass ♪ ♪ it's the american way >> with all the genres reacting to 9/11, the war, country was probably the most literal and the most outspoken about it. ♪ i pledge allegiance to the flag ♪ ♪ and if that bothers you well that's too bad ♪ ♪ and you say we shouldn't worry about bin laden ♪ ♪ have you forgotten >> in music there was no opposition to that message but when the quote unquote war on terror began they were talking about invading countries. well, then music had a lot took the in opposition to. >> the dixie chicks are the top country touring act of the year despite the firestorm unleashed by their words during the first

days of the war in iraq. >> we're ashamed that the president of the united states is from texas. >> when natalie maines said we're ashamed the president of right now, their career took a severe beating. >> they used a tractor and their feet to smash their cds. >> if you want to feel good old-fashioned pride, look no further than the uproar over the dixie chicks. >> for you to say i'm ashamed the president's from texas? come on, man. >> say it. >> they were questioning something that you were just supposed to accept. and it was women doing it no less. >> i think they are the ditzy twits. these are the dumbest bimbos with all due respect -- >> these are callow foolish women who deserve to be slapped around. >> we're going to boycott you if you don't stop playing it. >> ma'am, that was the last one you're going to hear. >> country radio overnight turns its back on the dixie chicks. >> as a result of statements made by members of the dixie chicks at a concert two radio networks banned the dixie chicks

from their play lists at a chain level. >> in a way they were more daring than any punk band. >> it's great to be back in shepherd's bush, return to the scene of the crime. >> they took on the establishment that wanted to own them. and they refused to knuckle under. >> i thought i'd say something brand new and just say just so you know we're ashamed the president of the united states is from texas. [ cheers and applause ] >> we've asked artists for decades to be barometers of culture and be voices of dissent. and in the wake of 9/11 it was just seen as a bridge too far. ♪ i waited till i saw the sun >> people wanted escapism at the time because there was a lot to escape. so we were listening to norah jones and jack johnson. ♪ da, da, da, da, da ♪ ♪ la, da, da, da, da, da and coldplay. ♪

>> when "yellow" came out a lot of the hipster alternate v alternative kids were like i love this, and i was one of them. ♪ it's your skin ♪ oh, yeah, it's gold ♪ turning into something beautiful ♪ >> it felt great. it's like here's radiohead and u2 put together in a pop-friendly package that's catchy rock music. ♪ i want to run through the halls of my high school ♪ ♪ i want to scream at the top of my lungs ♪ >> john mayer was this virtuosic guitar player that wrote these sentimental love songs. ♪ if you want love we'll make it ♪ >> he was huge. ♪ swim in a deep sea of blankets ♪ ♪ your body's a wonderland ♪ i use my hands >> in the 2000s rock itself

becomes numb and weirdly apolitical for a time when the country was at war. >> post-9/11 some believe familiar music will sell well this holiday. ♪ i've been wrong ♪ i've been down to the bottom of every bottle ♪ >> nickelback, they had bigger hits than anybody. >> everybody's welcome in the nickelback club. we've got a big club. ♪ yeah, yeah >> a lot of rock is not really doing what it used to do, and it's almost like it lost its will to fight. unless you're talking about green day. ♪ ♪ don't want to be an american idiot ♪ >> you can't undersell how shocking it was that the definitive statement on george bush's america came from green day. ♪ welcome to a new kind of tension ♪ ♪ all across the alien nation ♪ everything's meant to be okay >> it was kind of like a rock opera. you had to listen to it from front to back because it told

the entire story of what was going on in the decade. ♪ wake me up ♪ when september ends >> the fear of terrorism. the media. the wars. people being sent off to fight. ♪ here comes the rain again rock wasn't all that surprising in the 2000s. so when you got something like "american idiot" it was wow, this is unexpected. this is shaking things up a little bit. ♪ wake me up when september ends ♪ (alarm goes off) ♪ wake up sweetie. ♪ doctor dave. see ya. ♪ here's your order. ♪

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it's coming up. ♪ >> in the early 2000s we come to recognize the idea of producers as artists. they're no longer relegated to the background. ♪ >> one of my favorite timbaland moments is watching him play jay-z "dirt off your shoulder" for the first time. >> that's the best. >> you got that? >> i'm the best there is. >> timbaland really pushed the envelope. it's like futuristic music.

♪ is it worth it let me work it ♪ put my game down flip it and reverse it ♪ >> that music, a lot of it was space age driven. ♪ i'm bringing sexy back ♪ them other don't know how to act ♪ >> odd sounds that reflect his own inner ear vision. ♪ it's too late to apologize ♪ it's too late >> timbaland was a little more technologically dense and ethereal, whereas pharrell wasn't as out there. he did like dance tracks. ♪ i said it's getting hot in here ♪ ♪ so hot ♪ so take off all your clothes ♪ i am getting so hot ♪ i want to take my clothes off ♪ it was a little more gritty. it was very intricate but very rhythmically driven. ♪ uh-huh, that's my -- all the girls got me feel like this ♪ >> pop stars figure out you need hip-hop cred and you need a

hip-hop producer. ♪ i ain't no hollaback girl ♪ i ain't no hollaback girl >> what's interesting about the 2000s you had a group of hip hop producers who were crossing over and topping the pop charts. ♪ >> kanye is another one. you know, he's producing and working with jay-z and alicia keys and ludacris and janet jackson. but you know, in there he wants to be his own star. so he releases his first album, "the college dropout." >> the first single for "college dropout" was a song called "through the wire." ♪ i spit it through the wire >> kanye west gets into a car accident in los angeles and in the hospital with his jaw wired shut he records the song. ♪ i drink a mousse for breakfast ♪ >> it's essentially him rapping about how badly he wants to be a rapper. >> god saved my life. so he has me here for a reason.

>> "college dropout" was a cool first album. ♪ i told her to ♪ ♪ drop over in your new whip there are some great singles on there. but "late registration" to me is when it all came together. that's an incredible record. ♪ i've got to testify ♪ come up in the spot looking extra fly ♪ >> he did what the rock star used to do, which is to indulge his narcissistic fantasies through the medium of music. ♪ before the day you die you gonna touch the sky ♪ >> rappers weren't really doing it. musically it was brilliant. look, what is the narrative of the 2000s? well, it's the backpack-wearing dork like mark zuckerberg who becomes a billionaire. and kanye west is the music industry version of that. ♪ my greatest pain in life is i will never be able to see me perform ♪ ♪ so you are welcome to know a pleasure i will never have ♪ >> kanye was a rock star.

but he also makes it safe for rappers to be vulnerable. >> it's positive rap. he's not cussing every other sentence and not talking about shooting people up. he's talking about real things >> what kanye does is sort of bring in a new generation of hip-hop figures and you can see the difference going forward. ♪ i said ♪ i said baby ♪ you my everything ♪ you my everything ♪ we could do it real big, bigger than you ever done it ♪ >> drake took the kanye west blueprint. i'm going to bare my soul and my feelings on a record. ♪ best that i ever had ♪ best i ever had ♪ best i ever had >> it wasn't just hip-hop. r&b had been doing this for a long time in a really kind of personal way. ♪ these are my confessions >> usher's "confessions" was deeply personal and relatable.

he just laid it all out there. ♪ if i'm going to tell it ♪ then i got to tell it all >> he has the moves and the style, and i think that he is a big hope for people at that time, that like here's a brother that's really doing it. ♪ i think that you should ♪ let it burn >> we had trey songz and chris brown, usher. but the superstars of r&b are the women. absolutely. ♪ i keep on falling ♪ in and out of love with you >> alicia keys, uber talent. oh, my god. sings, composes, and plays. she's the total package. ♪ no one, no one ♪ no one ♪ can get in the way of what i'm feeling ♪ ♪ later r&b becomes much more rhythmic than that flowing as the traditional r&b song ♪ ♪ all the single ladies ♪ all the single ladies

>> and beyonce understood better than anybody how to make r&b for the hip-hop generation. ♪ put your hands up ♪ up in the club >> when they first saw the single ladies video it was like, it was like, oh, my god, how do i learn the dance? i can't learn it fast enough. >> up with the shoulders. pop it a little bit. >> pop it. okay. >> you're supposed to kind of stick it. ♪ if you like it then you should have put a ring on it ♪ >> she was a woman speaking for other women. and that was so welcome. ♪ one by one even two by two ♪ everybody on the floor let me show you how we do ♪ >> rihanna comes along and she's much more r&b than she is pop. she's got the sort of caribbean feel in her music. and there's something really fresh about her. ♪ if a thief in the night to come and grab you ♪ ♪ it can creep up inside you and consume you ♪ >> rihanna had this incredibly ambitious idea of what pop music was.

♪ disturbia and kept redefining herself as the edgiest, nastiest, most sophisticated pop star out there. ♪ now that it's raining more than ever ♪ ♪ know that we still have each other. ♪ you can stand under my umbrella ♪ >> "umbrella." i mean, i don't think there's probably a person in the whole world that doesn't know that song and wasn't walking around going eh, eh, eh, for like months at a time. ♪ stand under my umbrella, ella, ella ♪ ♪ eh, eh, eh >> toward the end of the decade with artists like rihanna, the danceable riffs of hip-hop led into r&b and pop. and hip-hop became bigger and bigger and bigger. it became pop. [ cheers and applause ] (paul) how do we tell people they get

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through the '90s if you were a band from new york you could count on getting laughed out of the room pretty much anywhere else in the country. new york was just a place where rock and roll was thought of as dead. >> in the 2000s the predominant music generally is hip-hop. and that's the case in new york. no one's thinking about new york

as a center for interesting rock music anymore. but after 9/11 you had all these bands who were kind of bubbling beneath the surface who start popping up and it really starts with the strokes. ♪ last night she said ♪ i've never been so down >> after 9/11 the city was burning. it was smoldering. ♪ sunlight >> vulnerability, anxiety. all this became how the country felt. it needed that sense of defiance, that hubristic sense of possibility and promise that young kids in bands can deliver. >> abandoning the rules for what they may inspire other people to do. ♪ last night she said >> much in the same way that nirvana was the spearhead for grunge in the '90s, the strokes really helped usher in a lot of other acts. ♪ she can wait ♪ she can wait ♪ she can wait

♪ she can wait >> the first ones to break after the strokes in terms of new york artists is interpol and yeah yeah yeahs. ♪ these are strange people. they're countercultural by nature. karen oh, she's this violent, swaggering rock boy. and this heartbroken teary rock girl. ♪ pack up ♪ i'm straight and maps is one of those tracks that launched a thousand young female singers in their bedroom somewhere. ♪ wait they don't love you like i love you ♪ ♪ maps >> so you have this resurgence of rock but you also have this resurgence of brooklyn and indie music. >> please welcome tv on the radio. ♪ >> tv on the radio, they were a multiethnic, multiracial band coming out of the brooklyn rock

scene. you know, they were scholars of music. ♪ >> they made very proggy but also very punky rock that sounded like nothing else that had ever been done. ♪ ♪ daft punk is playing at my house, my house ♪ >> lcd sound system is maybe the most brooklyn band that has ever emerged from brooklyn. ♪ i'll show you the ropes >> they were a huge success of james murphy's ability to make pristine electronic music that still had a soul in it. ♪ we're all friends tonight ♪ we're all friends tonight what you start to see is not a genre of music or a trend. it's a scene. ♪ >> and although they were not a new york band arcade fire

seemed connected spiritually to that moment. ♪ wake up ♪ hold your mistake up >> arcade fire was this big anthemic rock band that made these songs you just wanted to holler along with. ♪ and to me it felt like the moment indie rock crossed over into something bigger. ♪ holiday, oh holiday ♪ and the best time of the year ♪ it's the first time you had indie bands soundtracking commercials for mainstream multinational products. in part because everyone is trying to figure out how do i make money now that no one will pay for my albums. ♪ one two three take my hand and come with me because you look so fine ♪ ♪ that i really want to make you mine ♪

>> historically there had been some wariness about selling your music to advertisers. it was seen as selling out. in the 2000s that totally disappeared. ♪ rock with me ♪ rock with me >> there's all these songs that became iconic primarily through their use in ipod commercials. ♪ one, two, three, four ♪ tell me that you love me more ♪ >> now indie culture was cool and you could market yourself as part of this new indie global community. ♪ glamorous indy rock and roll is what i want ♪ >> you've got the killers or you got kings of leon. ♪ 18 stars ♪ and of course the white stripes. they all step into the role of capital r rock star. ♪

♪ a seven nation army couldn't hold me back ♪ >> people thought the strokes were going to save rock. you felt there was going to be a movement forward. and for a while it worked. but ultimately it didn't really change the musical landscape. you can probably say the white stripes or arcade fire are the the last really big rock band in the classical sense. ♪ and the state's coming for my blood ♪ ♪ >> so what happened? in the early 2000s the electric guitar started to be replaced by the song sequencing software and you started to see the future is not rock music. the groundbreaking artist who's going to completely change what we think good music sounds like is not going to be playing an electric guitar. ♪ staying at hampton for a work trip. oh no. your new boss seems cool, but she might not be sweatpants cool.

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if we started the decade with boy bands, we end the decade with solo women ruling the pop world. and lady gaga is at the height of her power. ♪ can't read my, no can't read my poker face ♪ listening to something like "poker face" or "bad romance,"

you can tell she was a student of disco, student of the drag balls, and she was someone who wanted to combine all those elements into really aggressive, hard-hitting pop music. ♪ ♪ don't want your loving or your lovers revenge ♪ >> suddenly it was no longer enough where a pretty gown on the red carpet, you had to make art. you had to make a statement. >> you asked me if my music was distracted by my sexuality. if i was a guy, and i was sitting here with a cigarette in my hand grabbing my crotch and talking about how i make music because i like fast cars and [bleep] girls, you'd call me a rock star. >> lady gaga is a female empowerment role model. this is just the beginning of girls running the world. ♪ baby you're a fire work ♪ come on let your colors burst ♪ >> we have katy perry, shakira,

nikki minaj, taylor swift just coming into her own. ♪ walking the streets with you and your worn out jeans ♪ >> taylor swift is a song writer. at an impossibly early age she comes up with what might be the single of the decade, "you belong with me." ♪ if you could see that i'm the one who understands you ♪ ♪ been here all along >> that straps her to a career rocket. ♪ baby you belong with me ♪ you belong with me >> we saw someone like taylor swift become a huge sensation because of her myspace page, posting her music on her page, and look where she's at now, it's pretty incredible. >> by the end of that decade, artists would make their own music and put it up on my space and all the sudden you could have a career. >> the internet age is a do it yourself operation, hang your star on youtube and see how brightly it shines. ♪

♪ cry me a river >> justin bieber was the first of the youtube kids. he was using the new tools of the internet to really do an end run around the traditional industry. ♪ and i was like baby baby baby oh ♪ ♪ like baby baby baby no >> the 2000s, the music industry was undergoing a massive shift with the technological change and the fact that the price of music had effectively been ground down to zero. >> i'm standing outside where i used to buy cds, a store shut down as you can tell. like so many other music stores across the country. >> by the end of the decade, the music business was falling off a cliff. it seemed like all of it was gone, reduced to rubble. >> the shuttering this weekend of virgin's last two stores in manhattan and hollywood, marks the death of a once booming

chain and another nail in the coffin of the music cd. >> by the mid-2000s, music labels realized that youtube, my space and file sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and coachella. >> so you came here from england for this. >> for the festival, man. why not? coachella. >> all of a sudden that same generation that's discovering music peer-to-peer online wants to be somewhere in a field with that peer enjoying the live music experience. >> i see about 40 different bands, any type of music you can imagine.

>> music festivals, there would always be this dj tent, and over the years, the tent kept getting bigger and bigger. >> the super star djs, diplo, david guetta, cascade, these guys are pulling in millions as headliners. ♪ >> hip hop stars are becoming rock stars. djs are becoming rock stars. >> crazy in the crowd. they're jumping up and down. >> the only people who aren't becoming rock stars are rock stars. >> pop. >> the idea of just standing there and staring at someone on stage is a 20th century idea. whereas in the 21st century it's more interactive, more about us as an organism. >> come on. >> clap your hands. >> clap your hands. clap your hands. clap your hands. >> in the 2000s, we saw an industry that seemed like it would never change. we saw it be forced to change.

♪ i've got a feeling >> online distribution of music broke down the barriers of taste and suddenly everyone was listening to everything. ♪ that tonight's gonna be a good good night ♪ >> with the help of a computer, the past is just cool stuff you could discover. and that's what a whole generation of new music makers do. yes, the 2000s are the age of the machine, but that doesn't mean there's not a search for the soul inside the machine. ♪ turn it up turn it up ♪ i got my money ♪ i don't know where -- let it go ♪ ♪ i know that we'll have a ball ♪ ♪ as we get down and go out and just lose it all ♪ ♪ i won't let it go

♪ let's go way out paced losing control ♪ ♪ here we go here we go ♪ easy come, easy go now we're on top ♪ ♪ feel the shot ♪ body rock we'll be doing for tv what f.m. did for radio. >> there are some that have accused your videos of being soft porn. >> we like to call them tastefully smutty. >> a group that's never had any problems saying how they feel, u2. >> what are your dreams? >> to rule the world. >> michael jackson is the man of the '80s. >> music to a beat and talk. it's rap music. ♪ my life is over so i might as well speak my mind ♪ >> heavy metal. it glorifies sex and violence. it hates authorities. and adolescent boys love it. >> this weird beastly presentation that was birthed in the pit of hell. ♪