♪ we'll be doing for tv what fm did for radio. >> some accused your videos of being soft porn. >> never had any problem saying how they feel. >> what are your dreams? >> to rule the world. >> michael jackson is the man of the 80s. >> music that's all beat and talk. it's rap music. >> heavy metal, it glorifies sex and violence and hates authority and adolescent boys love it. >> this weird, beastly presentation that was birthed in the pit of hell.

♪ >> he was shot by an unknown, at

this time, white male. >> the world has reacted with shock and grief to the first rock and roll assassination. >> it was like in one moment the 60s and the 70s got murdered. >> his life has given more love than most men and women on the face of this earth. we're here to prove that love is not dead even though john is. >> you start the decade with the death of a beatle. you don't know where you're going to go from that point culturally or musically. >> for awhile there was nothing new on the horizon. announcing the latest achievement in home entertainment. mtv, music television. >> we are all so excited about this new concept in tv. we'll be doing for tv what fm did for radio. >> at the time, the world was saying, we don't think anybody is going to watch videos over

and over but we knew we had something special. >> mtv made you feel like those artists were in the room. you had a personal concert all day. >> when you had the rotation of say maybe 100 different videos being rotated over and over on mtv they do a great job of exposing new acts. >> they were ahead of the curve. they had a ton of videos in their inventory and that paved the way for this second british invasion. >> if you look at some of the groups on the popular music charts today you can't help but ask where did they come from. the answer is the same today as two decades ago they come from britain. >> you have to understand they were 20 years ago.

we're a new generation. a new wave. ♪ >> it's used to describe these sleek new bands coming out of england. ♪ >> british artists all understood how to use visuals in a way that american artists didn't necessarily get that quickly. >> it's a good song. so i think the proof is in the pudding. buy it and eat it. >> mtv actually met with duran duran's managers and said we're looking for james bond videos on location and their

managers are the ones that went to the band members and said, look, we need to up the ante. we need to give this channel something they have never seen before. >> some have accused your videos of being soft porn. >> well, excuse me. >> we like to call them tastefully -- ♪ >> when i first met them, they were saying they thought they looked like rock stars so why not become rock stars. ♪ >> why do you think we're so popular over there? >> well, there's a tradition

that goes back over the past 20 years from the days of the beatles and the rolling stones where british bands seem to be better at it than americans. >> the police sold 4 million albums in one year. rolling stone chose them as the best new band of the year. taking note of the quality of the sound. >> it was incredible to see them and i couldn't believe what i was hearing. out of three people. i was just shocked. >> what do you think of that? >> not at all. >> we're the cure of the 80s. >> the holy trinity of alternative british music is the cure, and the smiths. all of them started out of these

fringe bands that by the end of the 80s were selling out stadiums. >> computer programmers or musicians? >> neither. >> what are you then? >> bank robbers. ♪ >> in the u.k., disco did not suck. it never sucked and bands like new order combined it with the new synthesizer sound and they gave us these incredible songs that got us out on the dance floor. >> i like what's happening.

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an impact on the musical culture. it changed the entire dynamic as far as what you had to do. you had to be a performance artist as well as a musician. >> the intelligent ones recognize that it's a marriage between the visual artist and the musician at this point. >> the man or the woman who finds the right combination will take it all. >> when david and i decided that we were going to work together, it was pretty clear to me that david wanted to make a commercial album. now i'm going to go make a pop record but it was going to be his version of pop. >> my songs always tend to be impressionistic or even have a surreal quality to them.

>> for that matter realized if you want to make it, you have to be on mtv. >> many black artists have been told their music doesn't fit the format. >> that's what's happening. we're being sat in the back of the bus television style. and if he gets away with this and there's other cable shows that form, they're going to try it. >> and came out with no consideration on how to infuse black music into their mix. >> try to do what we think not only in new york and some town

in the midwest that would be scared to death by prince or a string of other black faces. >> interesting. thank you very much. >> when are we going to see anybody of color on mtv because you said music television. when are you going to start covering all generes of music? >> music has no color and it shouldn't have color and i don't believe in that. what i do, i don't want it labeled black or white. i want it labeled just music. ♪ >> 1983, motown has a big tv special. motown 25th anniversary. thriller is out and doing well but michael jackson couldn't get billie jean on mtv. >> when the rest of the world was going crazy and he can't get on mtv.

michael jackson? come on. >> when he does that moon walk you were sitting by the couch and on the end of it you were on the floor in front of the tv. you couldn't believe what you were seeing. >> i would say the moon walk is really one of the first viral moments that effected rock history. the next week thriller started selling a million copies a week. >> i like michael jackson because he can sing good. he knows how to dance. >> he's so sexy and so gorgeous. >> it's exciting. >> michael jackson is the man of the 80s. >> mtv starts to get pressure from cbs records which was michael jackson's label. >> rock in roll in itself was the thing that broke a lot of rules and when you're successful you try to make your own rules occasionally. >> as the story goes, cbs said we will pull every other artist we have on mtv if you don't play this. they had to be essentially

blackmailed into doing it. >> he was the artist that mtv needed. they didn't know they needed him but when we started to see the michael jackson videos, it was unbelievable. >> then there's the domino effect. suddenly you see prince videos from warner brothers do the same thing. ♪ >> prince wasn't just materializing out of nowhere. where was he before this video? >> prince was a huge star on black radio stations. he had a real underground cult following and is a very sexy, hot performer. >> prince loved the idea that he was taking his punk funk music and turning it on to a white audience and that wouldn't have happened if not for mtv. ♪

>> when i was younger, i always said that one day i was going to play all kinds of music and not be judged for the color of my skin but the quality of my work. ♪ >> prince had a great androginey. he sings, he writes, he plays. every time i see him it's like, really? okay, i quit. >> when he plays guitar it's part of his body in a way that i've never really seen before and it's not contrived. it's just happening. >> what was his music? was it r&b? his music was straight down the middle mainstream grab you by the throat and balls pop.

♪ >> at this point, a lot of it is about being there which is why we haven't done too much of the video thing. a lot of it is -- it allows too much distance. what our band is about is about breaking down distance. >> bruce was all about credibility and intelligence and integrity. so how would he translate his music and his attitude toward the world to what seemed like this frivolous world of the music video? bruce is not going to be next to a winking model on a sailboat. he ends up doing essentially an inconcert video starring then unknown courtney cox. it's this weird recreation of

something that organically happens at a bruce springsteen concert. >> if there was an artist in the 80s that transcended the music video he's the guy. he didn't need to do great music videos to still be a great artist. he's bruce springsteen. it was great music. i don't keep track of regrets. and i don't add up the years. but what i do count on... is boost® delicious boost® high protein nutritional drink has 20 grams of protein, along with 26 essential vitamins and minerals. boost® high protein. be up for life. practice french. cooking class? art festival. climbing. getting a new volkswagen can be easier than you think. what will you do with the extra time?

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all famous, all rich and all men. rock and roll has been pretty much dominated by men until the last few years. >> pat benatar is hot. very hot. three albums in the past three years. all million sellers and the latest album hit the top of the charts in one month. her style is defiant, tough, and very sexy. ♪ >> it appears to me that on stage is what i would picture a modern woman to be. someone that is aggressive and soft at the same time. has a lot of strength and conviction and can look good and still have brains. >> you would think in the era of

music becoming a visual form, more than ever that it would all be about objectification but there were a lot of strong women on the video screen. >> meet the darlings of l.a.'s new music scene. the go-gos. unlike earlier girl groups, the go-gos write their own songs and play their own instruments. ♪ >> that was as punk rock as it got for me to see girls up there not just singing back up or not just standing in some cool outfit in front of a band. they were the band. >> while the go-gos always managed to look like they're having fun, they are to be taken

seriously. they're the first female group ever to have a number one album and they're at the top of a list of female rock stars whose impact within the industry is stronger than ever. ♪ >> i thought her voice was extraordinary and cindy was a very good visual content creator. the videos were so colorful and fun. >> this being march 31st is also a monday. some of you might consider it a manic monday. you'd be interested in knowing there's a hit song of the same name. we're joined by the architects of that song. you guys are very hot, yes? ♪ >> when the bangles came out everybody was like it's another go-go's. they were like no, we're the new beatles. ♪ >> a lot of people called that a

60s sound. do you think -- >> that's our main influence. we don't go in and consciously say let's make this. it just seems to be the way the songs end up sounding. >> there's always a certain amount of people that will never take women as a group seriously. >> i mean, it's run by a very chavanistic recording industry. >> we just keep writing songs. >> there's a little bit of an attitude like, they're okay for chicks. they can play okay for girls. we didn't understand why our gender mattered. or why it defined us. >> people magazine this week says it will take an act of congress to keep this woman from becoming a mega star. whitney houston. ♪

>> whether she was doing a dance song or a ballad. ♪ >> it stopped you in your tracks because you just couldn't believe that one woman could be blessed with that much. with the looks and the talent. >> this lady started out as a dancer, went to new york, went to paris, worked with bands, came back as a single and is she hot? this is madonna. >> if you saw madonna then she looked just like the girls that hung out at a club called the fun house. all the girls there had the mesh thing and the boots and it was a mix of new wave punk with this other dance sensibility. >> i think madonna was able to

use the dance music and the style of the streets and evolve that into a pop career. >> we're a coup of weeks into the new year. what do you hope will happen in 1984 and the rest of your professional life. >> what are your dreams? what's left? >> to rule the world. >> all of a sudden there were girls around that had the gloves with the fingers cut out of it and the hair wrapped up in the net and wearing the short skirts. hundreds of thousands of jewish girls around the country wearing crucifixes because of madonna. >> what do you like about her? >> she acts like a different attitude that no one else has. >> it's just how she wants. acts how she wants. sings how she wants. just does what she wants. >> i think her appeal is that she is feminine, she is herself, she is sexual, but she is strong. she's an individual woman. >> madonna understood the mtv

phenomenon. she understood the vibe and the look and the sound. it all came together with her. >> everyone underestimates you, you keep giving them surprises. if they get you all in one glance, what's going to make them look again? >> when madonna sang like a virgin and started rolling around on the ground, people thought it was a career ending moment for her. in a wedding dress rolling around on the floor. by the next morning she was the biggest star in the world. >> madonna had no doubt. she was like this is happening. get out of the way.

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hair. it had to have that kind of thing, you know? >> i'm coming out of a gold mold and ann has this welding iron. >> we felt lost in the theater but it got to the point where the videos were more important than the songs. >> it did feel like i can't steer the ship anymore. >> where is it going? >> where are we headed? >> heavy metal is the true rock and roll of the 80s. rock and roll was basically music made by people who were thinking with their crotches. ♪ >> heavy metal. it's not something new in physics. it's rock and roll. loud, crude, it glorifies sex and violence and it hates authority and adolescent boys love it. >> this is it. this is the stuff.

now turn it off for a second so we can talk. ♪ >> you turn on your television set and you see this weird, beastly presentation that was birthed in the pit of hell. >> where did i get this information from that i'm satan? do i appear to have horns? i am strange looking. >> critics say there's something seriously wrong with metal music. outrageous by design. that it may have contributed to a number of teenage suicides. >> has rock and roll gone too far? a number of people think so and they took their case to a u.s. senate hearing. their complaint, that rock videos are crossing the lines into trash and smut. >> we're asking them to

voluntarily assist parents that are concerned by placing a warning label on music products inappropriate for younger children due to explicit sexual or violent lyrics. >> in the 80s, these artists that were pushing boundaries in different ways were bringing those messages and images into our homes. and that provided a political opportunity to push back against it. >> we can say their senators wives and they're messing around in washington but they obviously have real concerns. there's a lot that they do that i applaud because they are taking responsibility as citizens. >> i brought along two videos which i believe are the kind of presentation that caused the furor. ♪ >> who is going to decide what is the sexual content of a

lyric? who is going to decide what is obscene? the same housewives spear heading the movement? >> it's outrageous filth and if i could find a way constitutionally to do away with it, i would. >> i'm making my own decisions. >> the next witness will be mr. fra frank. >> the establishment of a rating system opens the door to an endless parade of moral quality control programs based on things certain christians don't like. >> i think you should leave it up to the parent because not all parents want to keep their children totally ignorant. >> the women didn't get the rating system they wanted but they did get a commitment to begin applying a printed encryption on the packaging of albums, cassettes and music videos warning that they contain

blatant explicit lyrics. >> good rock and roll breaks all the rules. that's just the way it is. that's the way it always has been. elvis presley was not good for the children either. >> good morning, everybody. i'm very pleased to announce live aid which without a doubt will be the largest pop concert ever held. >> live aid was the brain child and the two of them were looking to raise as much money as possible for the famine victims in ethiopia. >> when tomorrow's fund-raising concert starts sell out crowds will be joined by a television audience of perhaps 1.5 billion people around the world. ♪ >> watching live aid on tv was my version of driving to woodstock and i watched every second of it.

♪ ♪ all we hear is radio gaga >> the great thing about live aid it showed that musicians for me seemed to be the most altruistic people in the world. >> a girl whose in dublin ireland, whose spirit is with the world, who never had any problem saying how they feel, u-2. >> when u-2 played live aid rock and roll was getting serious. music could change the world, bono could change the world. ♪ u2 formed ten years ago when

it's members are still schoolboys is now arguably the hottest rock and roll band in the world. their last album the joshua tree so far sold more than 13 million copies worldwide. >> u2 somehow in the video age were still developing and becoming a great band and maintaining that connection with people and not getting the message lost in the medium. >> we spent the last ten years finding out how to be in u2 and we'll spend the next ten years seeing what u2 can do.

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it's rap music. >> rap music began in harlem in the south bronx in playgrounds like this one where people spin records and resite their own lyrics, their raps over the instrumental sections. >> the brakes was the biggest hit selling 687,000 copies last year and hitting the top of the rhythm and blues sales charts.

>> i watched the transition from the disco music to slowly but surely hip hop taking over. >> the music underneath rapping is called scratching and it's a process of using two turntables and a mixer making new sounds out of already existing albums. >> the thing that gave life to music in the 80s for me was hip hop. because it took the sounds of the 60s and 70s and brought it to the forefront. ♪ >> the message was the first hip hop song that wasn't just a party song. it with was talking about what was going on. it was talking about urban decay, drugs, crime, prison all the things that were hitting these communities really hard.

>> it was like, what did he just say? pull the record back. play that again. >> everybody knew the game changed and it opened the flood gates for the next generation of rappers. >> when run dmc came out they were taking rock and roll music and putting it together with hip hop and making something new out of it. it was fit for an arena, knocking the scoreboard down. >> area smierosmith had fallen map at that point.

and then you start to get more white kids listening to hip hop. >> run dmc's latest album has sold more than a million copies in just 13 weeks. a first for a rap record. >> the album is called licensed to ill. that's a stupid name for an album. >> hip hop was our baby. this was our culture. our music. we created it and here come the beastie boys and we were afraid we were going to lose it. ♪ you got to fight for your right to party ♪ >> and when we start listening to their music, they were funky and they could get busy. so we were like, okay, all right. ♪ >> beastie boys come out with

what people thought would be a pop, hip hop group. it was straight hip hop. >> beastie boys was dope. do you know what i mean? >> licensed to ill really spread like wildfire and introduced a lot of people to hip hop culture. >> can you give us some definitions of the ll in your name? >> just a lot of ls. >> how much of a lover. how the women love him to death. how they can throw down. how good they can dance. how bad they are. nobody better not mess with me and all of that foolishness. they ought to address the issues. the issues being poverty. the issues being not having political power. do you see what i'm saying? all of these issues, they should be addressing this with their energy. ♪

>> rakim single handedly changed the phrasing of music and hip hop. he came in like a poet. i learned different rhythms listening to jazz. i learned different rhythms so i incorporated that in my rhyme style. i was in between. >> what i'm trying to do, i'm trying to set an example for the little kids, do you know what i'm saying? got to teach the babies to try to lead them in the right path. >> the summer of 1987, rebel without a pause comes out. it was a call to arms. it was the sound of anger. it was the sound of something boiling under. public enemy said we wanted to be the worst nightmare. >> it has got almost no radio

air play even on black stations. it's rap for a reason. they call it a mind revolution. >> rebel without a pause was heavily influenced by rakim and heavily influenced by what was going on. it was it was really a desperate call to have us being heard. >> you talk about black all the time to a multiracial audience. shouldn't you maybe be thinking about who are the people i've got out here? haven't you got a responsibility to them rather than what you personally -- >> i have a responsibility to my people and my culture, because my people and my culture have been brutalized and ignored for years. ♪ my mother standing in the welfare line ♪ ♪ the way youth survive is crime ♪ ♪ my life is over so i might as well speak my mind ♪ >> ice t. is the first west coast gangster rap. reality rap. 6:00 in the morning police at my door. ice t. did it way before nwa did it. ♪ straight outta compton

♪ crazy [ bleep ] named ice cube ♪ ♪ ice cube from a gang called with attitude ♪ ♪ when i'm called off i got a sawed-off ♪ ♪ squeeze the trigger and bodies are hauled off ♪ >> the los angeles rap group nwa drew fire from police because its album "straight outta compton" talked in brutal and vulgar language about retaliating for their anti-gang sweeps in the l.a. area. >> nwa gave us the gritty, grimy gang-banging streets of compton. this is what's going on with us. ♪ as i leave believe i'm stomping ♪ ♪ when i come back, boy, i'm coming straight outta compton ♪ that it had gone to her liver.d we needed a second opinion. that's when our journey began with cancer treatment centers of america. one of our questions was, how are we going to address my liver? so my doctor said i think we can do both surgeries together. i loved that. now my health is good. these people are saints. ha, they're saints.

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♪ i want my mtv you can talk about videos, but in the '80s the actual sound of what popular music was and what was accepted as a sound, a drum sound or keyboard sound or bass line sound changed profoundly over the course of the decade. ♪ she drives me crazy ♪ like no one else ♪ she drives me crazy ♪ and i can't help myself >> coming to the end of the '80s was like watching a kaleidoscope. you open it up and you see a little bit of everything. ♪ the love shack is a little old place where we can get together ♪

>> it was the time when everybody was getting involved and everybody was expressing themselves loudly. we are having the best time ever. ♪ never gonna give you up ♪ never gonna let you down ♪ never gonna run around and desert you ♪ >> every audience needs to get fed. you know, we'd fed the pop audience. but where's the rock 'n' roll? ♪ oh, we're halfway there ♪ oh, living on a prayer ♪ take my hand ♪ we'll make it i swear >> bon jovi comes in with a huge record. ♪ pour some sugar on me >> def leppard. fantastic record. ♪ pour some sugar on me >> and that begins to bring that kind of music back.

♪ pour some sugar on me >> at the end of the '80s, everybody came to the same conclusion simultaneously. something new needs to happen here and it's got to be real-sounding, more garage, less produced. ♪ i need an easy friend >> this music that was bubbling out of places like portland and seattle, and bands like nirvana that weren't looking to fit in to what was being played on mtv or what was being played on radio. ♪ i can't see you every night >> eventually radio and mtv came to them. >> the seeds of what will happen in the next decade are already all there by the end of the '80s. college rock like r.e.m. was something new entirely. ♪ follow me, yeah follow me ♪ got my spine i've got my orange crush ♪ >> the way that peter buck

played guitar and the way that stipe sang, where the voice was incredible but you couldn't quite figure out what he was saying, it just made them more alluring and mysterious, you can get why that band would become huge. ♪ >> it wasn't new wave, it wasn't a new romantic. they started calling it alternative music. ♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ and i feel fine ♪ fine, fine, fine >> you know, this is the thing about the '80s. everyone thinks it's about crazy haircuts, lots of makeup, insane clothes, and it was. but the thing about this music that lasts is that their songs were so good. >> you can go back and listen to those records, from the

engineering to the musicianship to the writing and to the performance of it. it surpasses most music. >> everybody had a story, and they wanted to tell it. the artists that were coming through the tv and into your lives. ♪ everybody wants to rule the world ♪ >> i'll say that the music of the '80s is more effective than what came to us in the '60s simply because all of us were included this time. no decade was more effective in dance music, in politics, in different genres than the '80s. there will never, ever be another decade like it, ever. ♪ everybody wants to rule the world ♪ ♪ there's a room where the light won't find you ♪ ♪ holding hands while the walls come tumbling down ♪ ♪ when they do i'll be right behind you ♪ ♪ so glad we've almost made it ♪ so sad they have to fade it

♪ everybody wants to rule the world ♪ ♪ we have intelligent machines creeping into our daily lives. it's going to be a new world out there. >> the popularity of these video games is nothing short of a personal phenomenon. >> personal computers, walkaround stereos, mobile cameras, mobile telephones. >> a major major moment in the history of flight. >> the experts tell us all of this is just the tip of the iceberg for what's to come. >> there's literally a hyper culture that's developing. it's almost a cult. >> we're no longer on the verge of the personal computer revolution. we're right in the midst of it, thank you.