video killed the radio star. >> bill board's top ten singles all by rap artists. >> i love beyonce. >> that's not a working telephone, is it?

>> empty shelves are all you'll find here at tower records. it's now out of business. ♪ ♪ ♪ three, two, one! >> this is a very special moment. it's the first performance at

the mtv studios in the new millennium. please welcome no doubt! ♪ that's great it starts with an earthquake, birds and snakes and aeroplanes ♪ ♪ lenny bruce is not afraid >> i'll always remember new year's eve 1999 going into y2k seeing no doubt on mtv playing "it's the end of the world as we know it" by r.e.m. ♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ i feel fine it was a very appropriately apocalyptic song for what turned out to be a very apocalyptic decade. >> happy new year! >> so we wake up, it's 2000, we're all alive, and we're still in the middle of teen pop mania. ♪ don't want to hear you ♪ ain't nothing but a heartache ♪ >> boy bands were selling so

many albums. ♪ every little thing you do ♪ never seems enough for you >> this is the biggest year in pop music history in terms of sales. britney spears selling 1.3 million copies of "oops i did it again." in the first week. ♪ oops i did it again ♪ i played with your heart ♪ got lost in the game ♪ oh baby baby >> everybody's falling in love with boy bands and girl groups. but then justin timberlake leaves in sync. ♪ i want to rock your body ♪ >> with his debut album j.t. established what his sound would be and it's instantly appealing to a pop audience and also an r&b audience. ♪ ♪ cry me a river ♪ cry me a river >> you know, justin timberlake

leaving 'n sync becomes the model for what can be done. ♪ yes ♪ it's your girl >> you talk about people who are always going to be bigger than their group, that was beyonce. >> you ready? >> she puts out a soul album in 2003. first single is "crazy in love." it's got this incredible sample. that catches your ear. beyonce hasn't opened her mouth yet and you're into that song. ♪ >> i remember being asked once what do you think, christina or britney? he i said beyonce. ♪ got me looking so crazy right now ♪ >> "crazy in love." that's how it begins. >> it seemed like almost overnight she game a kind of icon. she became a deeply respected figure. >> beyonce! >> in the early 2000s the industry was so dominated by pop sensations and booming cd sales that they were totally oblivious to the new generation that didn't think music was something you had to pay for. >> using a pc to download music is one of the hottest of today's computer trends.

that has the recording companies up in arms and heading to court. at the center of their dispute is a music sharing internet service known as napster. >> in the late '90s and early 2000s the music industry grew complacent. people had come to them and said you have to start investing in the technology that comes after the compact disc. and they just refused to do it. >> some of rock and roll's bad boys are picking a fight this morning with the internet site napster.com. >> the lawsuits began when metallica heard on the radio a song that they hadn't released yet. ♪ >> metallica was like, what? ♪ >> april 14th metallica filed a lawsuit against napster for basically encouraging people to steal and trade our music illegally. >> we started this thing called exmetallicafans.org. we're asking the community to completely ban and boycott metallica.

>> i'm glad you're an ex-metallica fan because i don't want you to be a fan of ours if that's your attitude. and i can't speak to the other bands but i embraced file sharing. >> if you have napster, please. >> our band was plucked out of obscurity and given a career because of napster. ♪ ♪ if anyone >> so suddenly i had a platform for sharing my music, to the frustration of a label i was on. >> napster has built a multimillion-dollar business based on people copying files to millions and millions of people they don't know. >> there's a way the technology can be adapted to the benefit of all of the parties involved, the artists, the industry, and the users. >> napster should have been an early version of itunes. it's kind of a tragedy it didn't happen back then. >> today the u.s. court of appeals ruled napster is infringing on copyrighted music,

in essence letting its users steal songs. >> music label executives absolutely didn't want any kind of itunes-style distribution infrastructure that would fit with the internet because they were terrified of unbundling the single from the album. so for a long time they've been able to take one hit song like "complicated." ♪ tell me why did you have to go and make things so complicated ♪ >> if that song comes out in the late '90s it's going to move 20 million albums at $10 each. five or six years later it's no longer going to move 20 million albums. it's going to move 20 million songs at 99 cents each. so you've just lost 90% of your revenue. >> cd sales have dropped almost 1/4 in three years. >> labels absolutely did not want this to happen but ultimately they were powerless to stop it. ♪

new for summer. here for summer.

arriving...this summer. it's bud light lemon tea. new for summer. new for summer. if you have moderate to thsevere rheumatoid arthritis, month after month, the clock is ticking on irreversible joint damage. ongoing pain and stiffness are signs of joint erosion. humira can help stop the clock. prescribed for 15 years, humira targets and blocks a source of inflammation that contributes to joint pain and irreversible damage. humira can lower your ability to fight infections. serious and sometimes fatal infections including tuberculosis, and cancers, including lymphoma, have happened; as have blood, liver, and nervous system problems, serious allergic reactions, and new or worsening heart failure. tell your doctor if you've been to areas where certain fungal infections are common, and if you've had tb, hepatitis b, are prone to infections, or have flu-like symptoms or sores. don't start humira if you have an infection.

help stop the clock on further irreversible joint damage. talk to your rheumatologist. right here. right now. humira. behr presents: tough as walls. that's some great paint. ♪ that's some great paint. behr. ranked #1 in customer satisfaction with interior paints. right now get incredible savings on behr. exclusively at the home depot. still nervous about buying uh-oh, la new house.meone's is it that obvious? yes it is. you know, maybe you'd worry less if you got geico to help with your homeowners insurance. i didn't know geico could helps with homeowners insurance. yep, they've been doing it for years. what are you doing? big steve? thanks, man. there he is. get to know geico and see how much you could save on homeowners and renters insurance. too many people a restless night's sleep. there's a better choice. aleve pm.

the only one to combine a safe sleep aid and the 12-hour pain-relieving strength of aleve. that dares to last into the morning. so you feel refreshed. aleve pm. there's a better choice. from l'oréal paris.ra voluptuous volume. intense length. feathery-soft lashes. this is what paradise looks like. lash paradise mascara from l'oréal paris. take your lashes to paradise. just about the time i am becoming aware of hip-hop culture it is literally coming of age. hip-hop has been around, i discover, for some 25 years now. and during that time it has not only established itself as america's most popular popular music, it has altered our language. >> the oscar goes to -- ♪ it's hard out here for a pimp ♪ >> you know what?

i think it just got a little easier out here for a pimp. >> hip-hop seeps into everything. it's in commercials. then it's in soundtracks. it's being used as bumper music in sports. and fashion and shoes and everything. >> i've never done it with a machine. >> it was easy. >> we in the hood. we like -- >> in that moment a lot of rappers were celebrating what they had accomplished. rappers like jermaine dupri, jay-z and ja rule were saying to the world can you believe this? this is about survival and surviving racism in america and we're going to share this with the world. ♪ uh-oh another episode ♪ to everybody that's living it up we say ♪ ♪ what i do >> hip-hop is sort of no longer the bratty kid on the block. it's the predominant music. and then what really takes it over the top is a young rapper from detroit. ♪ you act like you never seen a

white person before ♪ >> in 2000 eminem puts out the marshall mathers lp, marshall mathers being his real name. and suddenly eminem is the biggest star in hip-hop bar none. ♪ all you other slim shadies are just imitating ♪ >> eminem came from a white working-class background and those are the stories he told. it just put him on a different level because he brought his own authenticity to the game. >> dj. >> i saw "8 mile" in times square opening night and had to sit in front of the theater. it was one of the most satisfying movie experiences i've ever had. i mean, listen, on "lose yourself" when that thing comes through your speakers in a giant movie theater that's a big moment. >> the oscar goes to eminem for "lose yourself." ♪ the music the moment ♪ you better never let it go >> it's not quite purple rain but it was pretty damn good. ♪ this opportunity comes once in

a lifetime ♪ ♪ you better lose yourself >> in the 2000s rappers weren't content to be musicians. they had to be actors and producers and label bosses themselves. ♪ >> so in the video for "in the club" the producers dr. dre and eminem have set up a laboratory. we see 50 cent doing thinks exercise routine and then it pans into this nightclub environment where he's chatting with models and drinking expensive champagne. >> so what they're really doing is perfecting the science of the club banger. ♪ you can find me in the club, bottle full of bub ♪ >> if you have kids now, you know, it's probably rap they're using to drive you up the wall. and the big star in rap now is 50 cent, or fitty cent. however you want to say it. >> your grandmother is absolutely getting down to "in da club."

she's calling it in the club, but she's getting down to it. i mean, that was everywhere. it was in a commercial. ♪ >> sounds like he's integrated his hit "in da club." extraordinary. >> one of the biggest differences between the '90s and 2000s in terms of hip-hop is this idea of business. >> 33-year-old jay-z is the reigning king of rap. he owns his own record label, clothing line, and movie production company, generating almost half a billion dollars a year in sales. ♪ allow me to reintroduce myself ♪ ♪ my name is hove ♪ h to the-o-v ♪ i used to move slow plates -- >> with jay-z you're watching a hip-hop artist grow up from street tales to someone who has money, who has fame, who's traveling in very different circles now. ♪ piece of paper bearing my name ♪ ♪ got the hottest chick in the game wearing my chain ♪ ♪ that's right, hove >> even if he was rapping about some of the same things everybody else was rapping about, street life, moving drugs, it was in such a unique

way that he was almost inventing a new language. >> i really loved the "black album." for jay-z to be the first one to get rick rubin to produce in such a long time shows you how special jay is as an artist. >> i figured maybe we'd art a capella with if you're having girl problems i feel bad four son i got 99 problems but a bitch ain't one. hit me. right into the lyrics. ♪ fools that want to make sure my casket's closed ♪ >> yeah, that's money. >> rick rubin created so many classic records. the beastie boys and run-dmc taking a break beat and mixing it with an ac/dc guitar stab. that's rick rubin 101. ♪ i pull over to the side of the road ♪ ♪ i heard son, do you know what i'm stopping you for ♪ ♪ because i'm young and i'm black and my hat's real low ♪ ♪ do i look like a mind reader sir i don't know ♪

>> jay-z represented you can have real longevity in hip-hop. for the longest time new york had been the center of the world in hip-hop. the south for the most part hadn't made itself heard. that started to change in the 2000s. and you're getting outkast. and outkast is amazing. ♪ >> outkast became rap's beatles in the 2000s because we found both but particularly andre becoming more obsessed with a kind of adventurous landscape of music. ♪ >> hip-hop knew about outkast. but then they come out with an album "speakerboxx" and the love below. and they have this song called "hey ya." ♪ it's barely a hip-hop song really.

i'm not sure what it is. but it's got this kind of frothy '60s vibe. it sounds like something motown might have put out when they were doing their "sound of young america." ♪ hey ya ♪ hey ya next thing you know everyone is singing this one line "shake it like a polaroid picture ♪ ♪ shake it ♪ shake it polaroid was the instant camera, and the picture came out, and for some strange reason as the image was forming people would do this. they would shake it. as if that was going to make it happen faster. sew says that line in the song and suddenly everyone's doing that. you had this cultural moment that everybody feels they node to be part of. now you know you've really tapped into something and that's what outkast is. >> if you're going to do anything, do it 100%. don't pull the thing out unless you're planning to bang.

big. bigger. big. bigger. this is big. and that's bigger. yeah...yeah, this is nice. hmm. how did you make the dip so rich and creamy? oh it's a philadelphia-- family recipe. can i see it? no. philadelphia dips. so good, you'll take all the credit. nice shot. thanks. i know you and your wife have been arguing

yeah. you know how you been talking about how those old spice body washes are for you yeah. saying stuff like, men have skin too. yeah. man i have to come clean and just say it i borrowed your old spice moisturizer with shea butter from your shower that's it? those body washes are for us men, man shoot. wireless network claims are america's most reliable network. the nation's largest and most reliable network. the best network is even better? best, fastest, best. enough. sprint's doing things differently. they're offering a new 100% total satisfaction guarantee. i mean i think sprint's network and savings are great, but don't just take my word for it. try it out and decide for yourself. switch to sprint and get both an unlimited plan and one of the newest phones included for just $35 a month.

♪ american girls ♪ and american guys ♪ we'll always stand up and salute ♪ ♪ we'll always recognize after september 11th we saw this resurgence of patriotism. you know, real reembrace of the american flag from country music and the mainstream nashville

community. ♪ you'll be sorry that you messed with the u.s. of a. ♪ [ cheers and applause ] >> toby keith was the ultimate example of all of that. ♪ because we'll put a boot in your eyes ♪ ♪ it's the american way >> with all the genres reacting to 9/11, the war, country was probably the most literal and the most outspoken about it. ♪ i pledge allegiance to the flag ♪ ♪ and if that bothers you well that's too bad ♪ ♪ and you say we shouldn't worry about bin laden ♪ ♪ have you forgotten >> in music there was no opposition to that message but when the quote unquote war on terror began they were talking about invading countries.

well, then music had a lot to act in opposition to. >> the dixie chicks are the top country touring act of the year despite the firestorm unleashed by their words during the first days of the war in iraq. >> we're ashamed that the president of the united states is from texas. >> when natalie maines said we're ashamed the president of the united states is our president their career took a beating. >> they used a tractor and their feet to smash their cds. >> look no further than the uproar over the dixie chicks. >> for you to say i'm ashamed the president's from texas? come on, man. >> say it. >> they were questioning something that you were just supposed to accept. and it was women doing it no less. >> i think they are the dixie twits. these are the dumbest bimbos with all due respect -- >> these are callow, foolish women who deserve to be slapped around.

>> we're going to boycott you if you don't stop playing it. >> ma'am, that was the last one you're going to hear. >> country radio overnight turns its back on the dixie chicks. >> as a result of statements made by members of the dixie chicks at a concert two radio networks banned the dixie chicks from their play lists at a chain level. >> in a way they were more daring than any punk band. >> shepherd's bush. >> we'll return to the scene of the crime. >> they took on the establishment that wanted to own them. and they refused to knuckle under. >> i thought i'd say something brand new and just say just so you know we're ashamed the president of the united states is from texas. [ cheers and applause ] >> we've asked artists for decades to be barometers of culture and be voices of dissent. and in the wake of 9/11 it was just seen as a bridge too far. ♪ i waited till i saw the sun >> people wanted escapism at the time because there was a lot to escape. so we were listening to norah jones and jack johnson. ♪ ♪ da, da, da, da, da ♪ la, da, da, da, da, da and coldplay.

♪ >> when "yellow" came out a lot of the hipster alternative kids were like i love this, and i was one of them. ♪ your skin ♪ turns to something beautiful >> it felt great. it's like here's radiohead and u2 put together in a pop-friendly package that's catchy rock music. ♪ i want to run through the halls of my high school ♪ ♪ i want to scream at the top of my lungs ♪ >> john mayer was this virtuosic guitar player that wrote these love songs. ♪ if you want love we'll make it ♪ ♪ swim in a deep sea of blankets ♪ your body's a wonderland ♪ i use my hands

>> in the 2000s rock itself becomes known and weirdly apolitical for a time when the country was at war. >> post-9/11 some believe familiar music will sell well this holiday. ♪ i've been down to the bottom of every bottle ♪ >> nickelback, they had bigger hits than anybody. >> everybody's welcome in the nickelback club. we've got a big club. ♪ yeah, yeah >> a lot of rock is not really doing what it used to do, and it's almost like it lost its will to fight. unless you're talking about green day. ♪ ♪ don't want to be an american idiot ♪ >> you can't undersell how shocking it was that the definitive statement on george bush's america came from green day. ♪ ♪ all across the alien nation ♪ everything's meant to be okay ♪ >> it was kind of like a rock opera. you had to listen to it from

front to back because it told the entire story of what was going on in the decade. ♪ wake me up ♪ when september ends >> the fear of terrorism. the media. the wars. people being sent off to fight. ♪ here comes the rain again rock wasn't all that surprising in the 2000s. so when you got something like "american idiot" it was wow, this is unexpected. this is shaking things up a little bit. ♪ wake me up when september ends ♪ from the islands to the highlands. and directly to those who understand... that when you get behind the wheel of a jeep wrangler.

you're joining a family. hurry in to the 4th of july sales event and get $500 additional bonus cash on select models. visit jeep.com it's a revolution in sleep. the sleep number 360 smart bed is on sale now during our lowest prices of the season. it senses your movement, and automatically adjusts to keep you both comfortable. it even helps with this. so you wake up ready to hit the ground running. don't miss our 4th of july special with the queen sleep number 360 c4 smart bed now $1299. plus, free premium delivery when you add a base. ends sunday. sleep number. proven, quality sleep.

it's coming up. ♪ >> in the early 2000s we come to recognize the idea of producers as artists. they're no longer relegated to the background. >> one of my favorite timbaland moments is watching him play jay-z "dirt off your shoulder" for the first time. >> that's the best. >> you got that? >> timbaland really pushed the envelope. it's like futuristic music.

♪ is it worth it let me work it ♪ ♪ >> a lot of that music, it was space age driven. ♪ i'm bringing sexy back ♪ them other don't know how to act ♪ >> odd sounds that reflect his own inner ear vision ♪ ♪ it's too late to apologize ♪ it's too late >> timbaland was a little more technologically dense and ethereal, whereas pharrell wasn't as out there. he did like dance tracks. ♪ it's getting hot in here ♪ so take off all your clothes ♪ i am getting so hot, i want to take my clothes off ♪ >> it was a little more gritty. it was very intricate but very

rhythmically driven. ♪ ♪ all the girls got to be like this ♪ >> pop stars figure out you need hip-hop cred and you need a hip-hop producer. ♪ i ain't no hollaback girl >> what's interesting about the 2000s is you had a group of hip-hop producers who were crossing over and topping the pop charts. >> kanye is another one. you know, he's producing and working with jay-z and alicia keys and ludacris and janet jackson. but you know, in there he wants to be his own star. so he releases his own album, "the college dropout." >> the first single for "college dropout" was a song called "through the wire." ♪ i spit it through the wire >> kanye west gets into a car accident in los angeles and in the hospital with his jaw wired shut he records the song.

♪ >> it's essentially him rapping about how badly he wants to be a rapper. >> god saved my life. so he has me here for a reason. >> "college dropout" was a cool first album. ♪ drop over in your new whip there are some great singles on there. but "late registration" to me is when it all came together. that's an incredible record. ♪ i've got to testify ♪ come up in the spot looking extra fly ♪ >> he did what the rock star used to do, which was to indulge his narcissistic fantasies through the medium of music. ♪ before the day you die you gonna touch the sky ♪ >> rappers weren't really doing it. musically it was brilliant. what is the narrative of the 2000s? well, it's the backpack-wearing dork like mark zuckerberg who becomes a billionaire. and kanye west is the music industry version of that. ♪ my greatest pain in life is i will never be able to see me perform ♪ ♪ so you are welcome to know a pleasure i will never have ♪

>> kanye was a rock star. but he also makes it safe for rappers to be vulnerable. >> it's positive rap. he's not cussing every other sentence and not talking about shooting people up. he's talking about real things. >> what kanye does is sort of bring in a new generation of hip-hop figures and you can see the difference going forward. ♪ i said ♪ i said baby ♪ we could do it real big, bigger than you ever done it ♪ >> drake took the kanye west blueprint. i'm going to bare my soul and my feelings on a record. ♪ best that i ever had ♪ best i ever had ♪ best i ever had >> it wasn't just hip-hop. r&b had been doing this for a long time in a really kind of personal way. ♪ these are my confessions >> usher's "confessions" was deeply personal and relatable.

he just laid it all out there. ♪ >> he has the moves and the style, and i think that he is a big hope for people at that time, that like here's a brother that's really doing it. ♪ i think that you should let it burn ♪ >> we had trey songz and chris brown, usher. but the superstars of r&b are the women. absolutely. ♪ i keep on falling ♪ in and out of love with you >> alicia keys, uber talent. sings, composes, and plays. she's the total package. ♪ no one, no one ♪ can get in the way of what i'm feeling ♪

>> later r&b becomes much more rhythmic than that flowing as the traditional r&b song. ♪ all the single ladies >> and beyonce understood better than anybody how to make r&b for the hip-hop generation. ♪ up in the club >> when they first saw the single ladies video it was like, oh, my god, i can't learn it fast enough. >> pop it a little bit. >> pop it. okay. >> like stick it. ♪ if you like it then you should have put a ring on it ♪ >> she was a woman speaking for other women. and that was so welcome. ♪ one by one even two by two ♪ everybody in the club let me show you how we do ♪ >> rihanna comes along and she's much more r&b than she is pop. she's got the sort of caribbean feel in her music. and there's something really fresh about her. ♪

>> rihanna had this incredibly ambitious idea of what pop music was. ♪ and kept redefining herself as the edgiest, nastiest, most sophisticated pop star out there. ♪ ♪ have each other ♪ you can stand under my umbrella ♪ >> "umbrella." i don't think there's probably a person in the whole world that doesn't know that song and wasn't walking around going eh, eh, eh, for like months at a time. ♪ stand under my umbrella, ella, ella ♪ ♪ eh, eh, eh >> toward the end of the decade with artists like rihanna, the danceable riffs of hip-hop led into r&b and pop. and hip-hop became bigger and bigger and bigger. it became pop. ♪

[ cheers and applause ] can you feel your heart race, while totally relaxed? can you feel the pull of gravity, as you easily climb upward? can you feel like you don't have a care in the world, while your entire world is taken care of? you can, when you're free. the 2019 jeep grand cherokee. hurry in to the 4th of july sales event and get $500 additional bonus cash on select models. visit jeep.com ♪ here i go again on my own ♪ goin' down the only road i've ever known ♪ ♪ like a-- ♪ drifter i was

♪born to walk alone! you're a drifter? i thought you were kevin's dad. little bit of both. if you ride, you get it. geico motorcycle. 15 minutes could save you 15% or more. [[airpod case clicking open]g] hey siri, play me something new. ♪ music playing ♪ ♪ it was just past one when two three men from four five ♪ ♪ step to me door like ♪ oh my gosh ♪ just throw that cash in a black bag ♪ ♪ run around the back and ♪ pull up the track, cause yaow ♪ ♪ i just learnt some jazz today, it's true ♪ ♪ you gon' learn ♪ ♪ you gon' learn ♪ ♪ you gon' learn, hey ♪ ♪ that bud light lime, orange the aand lemon teas are brewed with real lime, orange and lemon peels. well, maybe you can't, but there are some firm context clues.

(door bell rings) it's ohey. this is amazing. with moderate to severe ulcerative colitis, are you okay? even when i was there, i never knew when my symptoms would keep us apart. so i talked to my doctor about humira. i learned humira can help get, and keep uc under control when other medications haven't worked well enough. and it helps people achieve control that lasts. so you can experience few or no symptoms. humira can lower your ability to fight infections, including tuberculosis. serious, sometimes fatal infections and cancers, including lymphoma, have happened; as have blood, liver, and nervous system problems, serious allergic reactions, and new or worsening heart failure. before treatment, get tested for tb.

tell your doctor if you've been to areas where certain fungal infections are common, and if you've had tb, hepatitis b, are prone to infections, or have flu-like symptoms or sores. don't start humira if you have an infection. be there for you, and them. ask your gastroenterologist about humira. with humira, control is possible. through the '90s if you were a band from new york you could count on getting laughed out of the room pretty much anywhere else in the country. new york was just a place where rock and roll was thought of as dead. >> in the 2000s the predominant music generally is hip-hop. and that's the case in new york. no one's thinking about new york as a center for interesting rock music anymore.

but after 9/11 you had all these bands who were kind of bubbling beneath the surface who start popping up and it really starts with the strokes. ♪ last night she said i feel so down ♪ >> after 9/11 the city was burning. it was smoldering. ♪ sunlight >> vulnerability, anxiety. all this became how the country felt. we needed that sense of defiance, that hubristic sense of hubris and promise that young kids and bands can deliver. >> abandoning the rules for what they may inspire other people to do. >> literally the same way that nirvana was the spearhead for grunge in the '90s, the strokes really helped usher in a lot of other acts. ♪ she can't wait, she can't wait ♪ ♪ she can't wait, she can't

wait ♪ >> the first ones to break after the strokes in terms of new yo artists is interpol and yeah yeah yeahs. these are strange people. they're countercultural by nature. karen oh, she's this violent, swaggering rock boy. and this heartbroken teary rock girl. ♪ i'm strange >> and "maps" is one of those tracks that launched a thousand young female singers in their bedroom somewhere. ♪ they don't love you like i love you ♪ >> so you have this resurgence of rock, but you also have this resurgence of brooklyn and indie music. >> please welcome tv on the radio. ♪ >> tv on the radio, they were a multiethnic, multiracial band coming out of the brooklyn rock scene. you know, they were scholars of music.

♪ >> they made very proggy but also very punky rock that sounded like nothing else that had ever been done. ♪ ♪ daft punk is playing at my house, my house ♪ >> lcd sound system is maybe the most brooklyn band that has ever emerged from brooklyn. ♪ i'll show you the ropes >> they were a huge success of james murphy's ability to make pristine electronic music that still had a soul in it. ♪ where are your friends tonight, where are your friends tonight ♪ >> when you're starting to see is not a genre of music or a trend. it's a scene.

and although they were not a new york bandar cade, fire connected spiritually to that moment. ♪ wake up ♪ hold your mistake up >> arcade fire was this big anthemic rock band that made these songs you just wanted to holler along with. ♪ >> and to me it felt like the moment indie rock crossed over into something bigger. ♪ holiday, oh holiday ♪ and the best time of the year ♪ it's the first time you had indie bands soundtracking commercials for mainstream multi-national products. in part because everyone is trying to figure out how do i make money now that no one will pay for my albums. ♪ one two three take my hand and count with me because you look so fine i really want to make

you mine ♪ >> historically there had been some wariness about selling your music to advertisers. it was seen as selling out. in the 2000s that totally disappeared. ♪ rock with me ♪ rock with me >> there's all these songs that became iconic primarily through their use in ipod commercials. ♪ one, two, three, four ♪ tell me what you're looking for ♪ >> now indie culture was cool and you could market yourself as part of this new indie global community. ♪ indie rock and roll is what i want ♪ >> you've got the killers or you got kings of leon. ♪ ♪ >> and of course the white stripes. they all step into the role of capital rock star.

♪ ♪ a seven nation army couldn't hold me back ♪ >> people thought the strokes were going to save rock. you felt there was going to be a movement forward. and for a while it worked. but ultimately it didn't really change the musical landscape. white stripes or arcade fire are the last really big rock band in the classical sense. ♪ >> so what happened? in the early 2000s the electric guitar started to be replaced by the song sequencing software and you started to see the future is not rock music. the groundbreaking artist who's going to completely change what we think good music sounds like is not going to be playing an electric guitar. ♪ how you been talking about how those old spice body washes are for you yeah.

saying stuff like, men have skin too. yeah. man i have to come clean and just say it i borrowed your old spice moisturizer with shea butter from your shower that's it? those body washes are for us men, man shoot. wireless network claims are america's most reliable network. the nation's largest and most reliable network. the best network is even better? best, fastest, best. enough. sprint's doing things differently. they're offering a new 100% total satisfaction guarantee. i mean i think sprint's network and savings are great, but don't just take my word for it. try it out and decide for yourself. switch to sprint and get both an unlimited plan and one of the newest phones included for just $35 a month.

(gasp) (singsong) budget meeting! sweet. if you compare last quarter to this quarter... various: mmm. it's no wonder everything seems a little better with the creamy taste of philly, made with fresh milk and real cream. with the creamy taste this is something bigger.g. that is big. not as big as that. big. bigger. big. bigger. this is big. and that's bigger.

hey! i live on my own now! i've got xfinity, because i like to live life in the fast lane. unlike my parents. you rambling about xfinity again? you're so cute when you get excited... anyways... i've got their app right here, i can troubleshoot. i can schedule a time for them to call me back, it's great! you have our number programmed in? ya i don't even know your phone anymore... excuse me?! what? i don't know your phone number. aw well. he doesn't know our phone number! you have our fax number, obviously... today's xfinity service. simple. easy. awesome. i'll pass.

♪ if we started the decade with boy bands we end the decade with solo women ruling the pop world and lady gaga is at the height of her power. ♪ >> listening to something like "poker face" or "bad romance," you can tell she was a student

of roxy music, she was a student of disco, student of the drag balls, and she was someone who wanted to combine all those elements into really aggressive, hard-hitting pop music. ♪ i want your loving your sweet revenge ♪ ♪ >> suddenly it was no longer enough where a pretty gown on the red carpet, you had to make art. you had to make a statement. >> you asked me if my music was distracted by my sexuality. if i was a guy, and i was sitting here with a cigarette in my hand grabbing my crotch and talking about how i make music because i love fast cars and [ bleep ] girls, you'd call me a rock star. >> lady gaga is a female empowerment role model. this is just the beginning of girls running the world. ♪ baby you're a firework ♪ come on let your colors burn >> we have katy perry, shakira,

nikki minaj, you have taylor swift just coming into her own. ♪ walking the streets with you and your worn out jeans ♪ >> taylor swift is a songwriter. at an impossibly early age she comes up with what might be the single of the decade, "you belong with me." ♪ if you could see that i'm the one who understands you ♪ >> and that just straps her to a career rocket. ♪ you belong with me, you belong with me ♪ ♪ you belong with me >> we saw someone like taylor swift become a huge sensation because of her myspace page, poting her music on her page and look where she is now. it's become incredible. >> by the end of that decade, artists would make their own music and put it up on my space and all the sudden you could have a career. >> the internet age is a do it yourself operation, hang your star on youtube and see how brightly it shines. ♪

♪ cry me a river >> justin bieber was the first of the youtube kids. he was using the new tools of the internet to really do an end run around the traditional industry. ♪ and i was like baby baby baby oh ♪ ♪ like baby baby baby no >> the 2000s, the music industry was undergoing a massive shift with all the technological change and the fact that the price of music had effectively been ground down to zero. >> i'm standing outside where i used to buy my cds, a store shut down as you can tell. like so many other music stores across the country. >> by the end of the decade, the music business was falling off a cliff. it seemed like all of it was gone, reduced to rubble. >> the shuttering this weekend of virgin's last two stores in manhattan and hollywood marks the death of a once booming chain, and another nail in the coffin of the music cd.

>> by the mid-2000s, music labels realized that youtube, my space and file sharing software was the way people were discovering new music. so, what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a very successful model. ♪ waking up >> the one that really set it off was bonaroo and then coachella. >> so you came here from england for this. >> for the festival, man. why not? it's coachella. >> all of a sudden the same generation discovering music peer to peer wants to be somewhere in a field with that peer enjoying the live music experience. >> i've seen about 40 different bands, any type of music you can imagine. >> music festivals would also be

at this deejay tent and over the years that tent kept getting bigger and bigger. >> the superstar deejays, diplo, david guetta, cascade, these guys are pulling in millions as headliners. ♪ >> hip-hop stars are becoming rock stars. deejays are becoming rock stars. >> they're jumping up and down. >> the only people who aren't becoming rock stars are rock stars. >> pop. >> the idea of just standing there and staring at someone on stage is a 20th century idea. whereas in the 21st century it's more interactive, more about us as an organism. >> come on. >> clap your hands. clap your hands. clap your hands. clap your hands. >> in the 2000s, we saw an industry that seemed like it would never change.

we saw it be forced to change. ♪ i've got a feeling >> online distribution of music broke down the barriers of taste and suddenly everyone was listening to everything. ♪ that tonight's gonna be a good good night ♪ >> with the help of a computer, the past is just cool stuff you could discover. and that's what a whole generation of new music makers do. yes, the 2000s are the age of the machine, but that doesn't mean there's not a search for the soul inside the machine. >> one, two, three, go. ♪ tonight's the turn let's give it up ♪ ♪ i got my money ♪ hey let's spend it ♪ go out and smash it like oh my god jump off that sofa let's kick it ♪ ♪ i know that we'll have a ball as we get down and go out and just do it all ♪ ♪ i feel stressed out i want to let go let's go way out paced

out and losing all control. ♪ ♪ here we go here we go we got to rock ♪ 6 ♪ music come music go now we don't stop ♪ ♪ feel the shot body rook going in 2000 it was a cultural shift for vision. in terms of the way people reacted to it and the stories they could tell. >> you start to see the bar get raised and raised and raised. >> it's an abstract. >> not obstruct enough. >> there's so many opportunities in television. there's so many platforms. >> i don't think dramatic series television has ever been stronger. >> i hate you all. >> go. >> in the end what we regret most are the chances we never took.