president trump warns iran to be careful after tehran announces it's boosting uranium enrichment. despite reports of appalling conditions inside migrant detention centers, donald trump says those migrants are "very happy with what's going on." even saying he'll invite the media inside. plus -- and there they are. team usa extending its record of women's world cup titles and their exceptional play is adding more fuel to the debate over equal pay. hello and welcome to our viewers joining us from the united states and around the world. i'm paula newton and this is "cnn newsroom."

the standoff between iran and the u.s. keeps escalating. this after tehran announced sunday it's enriching uranium past levels allowed by the 2015 nuclear deal. now, it says it could breach even more of the agreement in about two months. the move looks aimed to trying to get european countries help iran evade u.s. sanctions. now, the showdown started after u.s. president donald trump's decision to withdraw from that nuclear deal. he had this warning on sunday. >> iran better be careful. because you enrich for one reason, and i won't tell you what that reason is, but it's no good. they better be careful. >> cnn's fred pleitgen now is tracking this story. he joins us now live from moscow. and you've spent many times -- you've been many times to iran

and spoken recent weeks with the iranian leadership. kind of give us some insight into what's behind this most recent decision. >> yeah, i mean, i think you put it absolutely correctly, paula. the iranians are trying to put pressure on the european countries because essentially what they're saying is with the nuclear agreement that is, of course, still in place, that they have been abiding by the nuclear agreement, putting extreme curbing on this civilian nuclear program. at the same time they've gotten nothing in rueturn, they say, except for additional sanctions making their economic situation worse. the iranians demanding of the europeans to try to find a way to get around those sanctions. the europeans have been saying there is a system in the work that is at least partially operational that is supposed to allow deals between europe and iran at least on a humanitarian basis, a barter basis, essentially. the europeans are saying that is taking longer than planned to get going but are saying it is something that is in the works and moving forward. the iranians are saying that for their taste it is all moving way too slow and they haven't been

satisfied also with the series of recent talks that have been going on with the europeans to try to find some sort of way forward to allow the iranians to have some remedy for their economic woes. now, the move that they've made now, paula, is indeed a significant one. what they've done in the past couple of weeks is they say they've exceeded the low enricher uranium they're allowed to stockpile. basically made the same quality, but just made more of it than they were supposed to have under the nuclear agreement. they say that's something that they are allowed to do under the nuclear agreement as part of a remedy mechanism that is in that nuclear agreement if they feel that other countries are not living up to the deal. but what they're doing now is changing the quality of the low enricher uranium that they're making. before that, their level that they were -- their ceiling level, if you will, of the quality of uranium was 3.67%. now the iranians are saying they're going to exceed that.

the talk is around 5% enrichment, which is of course a higher enricher uranium. one thing we have to put into perspective, it takes uranium enriched to about 90% to make a nuclear weapon. the iranians still very much far away from that. they continue to say obviously they don't want nuclear weapons. they say they want this for their civilian nuclear program but they are going to make low enricher uranium as they see fit, paula. >> clearly a tactic and that this is the hand they feel they have to play, and yet i have to ask you strategically, are they likely to get to the goal that they want? i mean, look, you and i have discussed it before, right, fred? europe, britain, germany, france, they know that they need to do something for iran in order for them to continue to adhere to this 2015 deal. what could probably change with these next rules from iran? >> well, i think it's going to be very difficult. what the europeans have been saying is they've been urging the iranians to abide by their commitments, to have more

patients. the iranians, quite frankly, are saying their patience is running out. of course all of this has an international aspect to it, which is, of course, very important with the europeans wanting to keep the deal. the iranians knowing that the europeans want to keep the deal because, of course, they did a lot of negotiating for it and they see it as an important security agreement for themselves as well. of course the iranians also have domestic political concerns as well where this nuclear agreement is becoming more and more unpopular. especially the hardline forces which are very powerful in iran say, look, why are we continuing to abide by this deal putting curbing on our nuclear program when in return all we're getting is additional sanctions and the sanctions are becoming tougher? so for the iranians this has several dimensions. one of the things that i think president trump put very bluntly, he said anybody who is going to do business with the iranians is not going to be doing business with the united states. so on that level very difficult for the europeans to be able to get around that.

obviously they're longstanding allies of the united states so it's difficult for them, but they say it's something they want to continue to try to do and see whether or not they can come to some sort of agreement with the iranians, but right now it seems like it's going to be very difficult to achieve that, paula. >> yeah, significant here of course as you pointed out to us before, the kind of suffering that iranians are going on under up these sanctions and the sanctions are biting and very well-enforced. our fred pleitgen following all of this from moscow. appreciate it. president trump says he's not going to bother talking about the british ambassador to the united states who had some less than flattering things to say in some leaked memos. "president donald trump radiates insecurity and his administration is dysfunctional, clumsy and inept." president trump responded briefly. >> the ambassador has not served the uk well. i can tell you that. we're not -- we're not big fans of that man.

>> now, our anna stewart has more details from london. >> these memos have the potential to cause serious diplomatic damage to the uk's special relationship with the united states. scathing attacks both on the president and on the white house. in one memo the ambassador writes, "we really don't believe that this administration is going to become substantially more normal, less dysfunctional, less unpredictable, less faction driven, less diplomatically clumsy and inept." other memos delve into specific policy issues, calling the administration's policy on iran incoherent. saying alleged links between the president and russia could see the presidency crashing and burning. but then also warning the british government not to underestimate the president's ability to shrug off controversy and scandal. writing that he could "emerge from the flames battered but in tact like schwarzenegger in the final scenes of the terminator." the uk's foreign office hasn't

been able to deny the veracity of the memos. they issued a statement for the need for candid, honest assessments from their ambassadors, but they have launched a full investigation into how these sensitive memos were leaked. >> that was our anna stewart reporting. we want to turn now to the southern u.s. border where hundreds of migrants are being held in u.s. detention centers. there has been a growing number of reports of dangerous overcrowding and unsanitary conditions. despite that, president trump says the latest report in "the new york times" isn't true. natasha chen has more. >> reporter: "the new york times" and el paso times worked together to interview about a dozen border patrol agents who described conditions inside. they said it was severely crowded with the spread of disease lick chicken pox and scabies. the stench of the children's clothing so strong that they went home with that stench on their own clothing. we talked to texas state representative mary gonzalez who represents that clint area where the facility is.

she says border patrol agents told her they'd been raising the alarm before to their superiors with not much being done. she said at one point there were even 700 kids packed into this space with only two showers and a microwave. the conditions she says have now improved, but president trump reacted to this "new york times" story, saying this was a hoax, but he did say he wanted the press to go inside and take a look, which so far we have not been able to do with cameras. >> and in all cases, if you look, people that came from unbelievable poverty, that had no water, they had no anything where they came from, those are people that are very happy with what's going on because relatively speaking they're in much better shape right now. >> that was natasha chen reporting. and now natasha lindstaedt joins us from colechester, england. we heard the president saying that a lot of those reports

untrue, and yet these images that we're getting out of these detention centers have been incredibly alarming to americans no matter whether they're democratic or republican. i think in terms of trying to get to some sort of solution, where do we go from here when the democrats and, of course, the president seems so divided on the issue? >> well, i think the first step would be to provide more funding at these facilities at the border because as the reports have said, you have just inhumane conditions that people are forced to live in. with an accusation that women were forced to drink out of toilets, that there is just not proper sanitation, that people don't have access to showers, to laundry facility, to food, to adequate health care, it's just shocking, and i think people have been shocked by the photos of everybody sort of just crammed into tiny cells that are meant for 12 people. you have almost 100 people. these are just such shocking conditions that i think everybody is on board with the idea that they need to provide

more funding for this. but, you know, the democrats and the republicans are so divided on this because they just completely disagree with how to deal with the immigration crisis at hand. the democrats have been very critical of trump for not investing enough in the asylum system, judges, lawyers, for not investing enough in the border facilities themselves and instead focussing on some sort of wall and deterrent policy. for in 2017 he stopped a program where central american children could apply from home and, of course, for implementing the family separation policy to begin with. that's what led to the crisis, you've seen these families being separated but also refusing to really acknowledge that there is a problem with these border facilities. >> and yet i think, again, americans are looking at these images, we were just showing some of them, they're shocked and they want some kind of a solution. how do you think that will end up shaping the 2020 campaign? >> that's really hard to say.

because i think the republican party still thinks immigration is a huge problem, though actually the number apprehended is far lower than it was in the '80s, '90s and early 2000s. it was about 6 million people and in 2019 it was about 400,000 people. they still think that immigration is a big issue where the democrats welcome immigration and think they just need to reform the system a bit to enhance it and then also provide more foreign aid to some of these desperately impoverished countries in central america to deal with the violence, to deal with the poverty to stem this type of immigration to some extent. so they're very divided on this particular policy. we noted in the democratic debates that took place immigration was an issue, people were talking about it, and people were pointing out the fact that the u.s. as a really big democratic country has some responsibilities to take moral high ground on this and to showcase to the world that

they're able to deal with immigration in a humane manner. that's something the democrats will talk about. but ultimately i don't think it's going to be the biggest issue for the democrats. they're going to be talking about health care and the economy and the republicans under trump are going to be talking about the need for a wall. >> yeah, it will be interesting, certainly, as many americans said are appalled by those images and no matter how they feel about immigration don't want to see that happening. we also then highlighted the issue of this british ambassador to the united states. some very colorful cables there. i contend and i've had people disagree with me that the leaks weren't all that substantive. they might have been salacious. i was hoping for something more substantial. i want to ask you what's behind these leaks, why now, and who and what were they trying to influence? >> that's another really good question. it's not really that clear to me if they were trying to influence whoever is going to be the next prime minister to just be aware of, you know, the way trump

operates and some of the, you know, repercussions of the fact that he really is a political novice. there have been accusations not just from the british but actually from within his own administration that he is considered to be incompetent and just not very well-informed and not interested in governing. and these leaks also came out sort of as a warning. you need to be prepared. you need to be able to deal with this. allegedly his own secretary of state rex tillerson thought that he was completely incompetent. so it seems to be some sort of communication to whoever is going to be taking over next, but ironically, if it is boris johnson that becomes the prime minister, he seems to have a pretty good relationship with trump and he doesn't seem to think that he is incompetent. so possibly the ambassador was just trying to communicate to whoever might take over. i don't think in there is that shocking based on what had already been revealed within trump's own administration. >> right. that is a very good point. certainly, though, some colorful

language and analogies. natasha, thanks so much for joining us. really appreciate if. >> thanks for having me. now greek voters have spoken and a new prime minister will take office in just a few hours from now, but will it bring the kind of change the greebs aks a craving? plus -- >> goal! >> what a win it was. world cup triumph. the u.s. women's team makes history once again. the drumbeat grows ever louder for equal pay. stop fearing your alarm clock... with zzzquil pure zzzs. a drug-free blend of botanicals with melatonin that supports your natural sleep cycle so you can seize the morning. zzzquil pure zzzs. you can go first. audible reintroduced this whole world to me. so many great stories from amazing people. it makes me want to be better. to be able to connect with the people's stories that i'm listening to. that's inspiration.

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u.s. women's soccer team have made history once again. they are now world cup champions for a record fourth time. now they beat the netherlands 2-0 on sunday to extend that record for most world cup titles. now team co-captain megan rapinoe was named the tournament's best player. no surprise there. she was also quick to, of course, praise her teammates. >> we've done exactly what we've set out to do. we've done exactly what we want to do. we say what we feel. all of us, really. i know that my, you know, voice

sometimes is louder, but, you know, in conversations everybody is in this together. we are such a proud and strong and defiant group of women. i don't think we have really anything to say. >> the world cup victory comes as the women's team is, in fact, suing the u.s. soccer federation for gender discrimination. they say they deserve to be paid as much as the men who have yet to win a single world cup title. now on sunday president trump told reporters he needs to learn more about the pay disparity in soccer before weighing in on the debate but he did congratulate the women on the big win. >> i want to congratulate the women's soccer team on winning the world cup. that's an incredible achievement. it was a very exciting game. i got to see a little bit of it. and they're great players and it's a great honor to have them capture it for the united states. fourth time. that's a tremendous thing.

so congratulations to the te tomorrow on the world cup. >> the women's team will be honored to a traditional ticker tape parade in new york. many fans are already celebrating. polo sandoval is in new york. >> reporter: even if you weren't watching the game, all you had to do in brooklyn is listen for the massive cheers echoing from this massive archway that is directly under the iconic manhattan bridge. the energy remains, including from ali berkowitz and stephen santa who travelled all the way here to participate in this massive moment. ali, i'll start with you. you told me that you played soccer as a little girl. this was added significance for you. tell me about today's victory. >> it was awesome. we were expecting it, i got to be honest with that, but nothing beats this moment. it's so much fun.

>> we were talking a little bit about what the other team brought to the table. we also didn't want to jinx it, though. >> i totally didn't want to jinx it. that keeper killed it. it was great seeing the skill on the other team. >> stephen, for you, what was that moment like when you were sharing this space with a massive crowd when they carried it all the way to victory for a fourth time? what did you feel? >> it's always awesome. we love watching it in your living room with our dog just yelling. it's a totally different energy. there's hundreds of people yelling and screaming for the usa. always a good time. >> was there ever a moment you were biting down on your nails afraid this moment wouldn't come. >> a couple of times. >> the whole first half. >> the netherlands would come and counter. that's what they were doing, countering. it was like a nail-biter but the u.s. prevailed. >> ali, stephen, thank you guys so much.

again, it is a level of confidence we saw here not just from team usa, but from the fans itself. reporting in brooklyn, i'm polo sandoval. back to you. greece's prime minister will be sworn into office just a few hours from now. kyriakos mitsotakis of the center-right new democracy party swept to victory in sunday's snap election. he overtook sitting prime minister alexis tsipras whose tenure in office has been raucous. >> translator: i want a strong greece with self-confidence that will claim in europe what it deserves, not be a beggar or a poor relative. >> a journalist in athens is joining us. let us know what kind of sentiment was behind this vote. you can clearly tell that greece wanted a change and that they had had enough of that government. >> well, absolutely they did because it was a government that

led them through very turbulent times. and what greeks showed through this vote is what they want more than anything else is stability. so what they did is they went from a radical leftist government that had promised full-on confrontation with the european union in order to ease greece's bailout terms to a new government that's promising a much milder path. what the new prime minister is saying is that, okay, we have to go ahead with the necessary reforms. we have to show the european creditors that we can deliver and then we're going to go back to them and we're going to ask for a new deal for greece, a deal that will give greece more fiscal space in order to reignite the economy and basically by showing this good progress report, he believes that it will be possible for greece to achieve this. and this right now seems to most greeks like a better recipe, having tried and seen the government that failed to go ahead and promote the change that it said it would bring.

they now want a more secure route to try to deal with the country's financial problems. >> and i have to ask you. there is different leadership in europe now as well. how do you think europe will receive this new government? >> well, this is a more known quantity to them. this is a government -- this is a party that has been in government before. it has dominated greek politics for many decades. it's also a pro-market government, a more liberal government. it's much closer to the european mainstream agenda. the markets are already responding very positively to the change and we expect that european leaders will as well. >> yeah, it will be interesting to see how those negotiations with europe go in the future weeks and months. linda, thanks so much for covering the story for us. appreciate it. now, at least three people were gored in the running of the bulls in pamplona, spain.

at least eight others injured. it is, of course, the traditional event drawing daredevils from all over the world. two of those gored are american. the third is spanish. okay. for our international viewers, thanks for your company. i'm paula newton. "the global energy challenge" is next for you. for our viewers in the united states, stay right here. the news continues in just a moment. here's another reason to join t-mobile. do you like stranger things? sure you do.

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you have our fax number, obviously... today's xfinity service. simple. easy. awesome. i'll pass. welcome back. this is "cnn newsroom." i'm paula newton and we're going to update you now on our top stories this hour. the u.s. women's soccer team has won a record fourth world cup title. beating the netherlands 2-0 in lyon, france on sunday. now, this is the team's second consecutive world cup title. they'll be honored with a ticker tape parade in new york city on wednesday. greece has a new prime minister. kyriakos mitsotakis of the center-right new democracy party will be sworn in to office in the coming hours. he easily beat sitting prime minister alexis tsipras. in his victory speech, mitsotakis promised to make sure

that greece's voice will be heard in europe. riot police carrying batons and shields charged in a crowd of protesters in hong kong late sunday night. the clash came after a mass rally in the tourist area that was aimed at reaching mainland chinese tourists. it's the latest in a series of protests against a bill that would allow extradition to china. now, we want to recap you on our top story this hour. the u.s. and iran are again trading warnings and ultimatums. this after iran announced sunday it is enriching uranium past levels allowed by the 2015 nuclear deal. it said it could scale back even more of its commitments after 60 days. now, that is if other signatories don't try to find a way to protect iran from u.s. sanctions. president trump had this reaction from new jersey. >> iran better be careful. because you enrich for one reason, and i won't tell you what that reason is, but it's no

good. they better be careful. >> we're joined in london by a senior research fellow at the chatham house middle east and north africa program. thanks for joining us. we were just getting that wrap up from fred in terms of what this means. again, it seems very much to me that what they want is action from europe at this point. that's what iran wants. and by extension they believe this could also influence the u.s. why? why do they believe that this move in particular might actually work? >> well, the iranians see any sort of breach in the jcpoa as the best vehicle for mobilizing european leaders who want to preserve the deal, who feel that the deal is of value after over a decade of negotiations. so by pressing in this area, they know that they're going to get a response and exactly this

is what has happened with president macron offering a diplomatic card to try and balance between washington's pressure and tehran's pressure. >> and yet strategically you'd have to look at the iranian president, hassan rouhani, and say, look, he's playing as if he has a strong hand. it's a hand he simply does not have because at the end he cannot predict how the united states will react to this. i mean, at this point, in terms of them escalating these issues every 60 days, do you believe that will have further effect and we'll continue to see those escalations? >> well, the escalation is calibrated because they're very concerned that in this -- in this sort of phase of unpredictabling unpredictable reactions, not just from the u.s. but from europeans, they don't want to see snapback sanctions coming back. they don't necessarily want to see europe and washington coordinating and working together against iran. so they're trying to be quite

measured in upping the ante, but it is a bit of a dangerous game going forward because they've also backed themselves into a corner. with these 60-day deadlines. but at the same time they don't have any other alternative because they're not getting sanctions relief. they know that the united states is not backing down. even though president trump wants to come to the negotiating table. and this is the best pathway from iran's perspective to get back to the negotiating table, through pressure and more pressure and more pressure. >> you know, help us step back a little bit here, though. it's always the issue of how you contain iran and some might argue deal or no deal. given that the deal was in place for more than three years that it's mission accomplished on iran because they have been contained. you might take the opposite argument of that right now. >> well, deal was working and it did address the nuclear issues. so, of course, the president has created a crisis where there wasn't one, but there were other

areas that were not included in the deal, specifically focussing on regional tensions and iranian's support of non-state actors beyond its borders. that is ultimately the driver of regional tensions and tensions with the united states because it's saudi arabia, israel and the united arab emirates that have been pressuring the trump administration to do something about iran's behavior in the region. >> yeah -- >> so ultimately we need a bigger deal that addressing regional tensions. >> yeah, but a bigger deal that i bet you're going to tell me is going to be much harder to get no matter what the europeans try to bring to the table. >> absolutely. the deal of the century is this deal because it would require not just european engagement but american engagement and the buy-in from israel, saudi arabia and the united arab emirates who thus far have been very obstructionist in any sort of engagement with iran. >> yeah and an iranian leadership that already feels as

if they really got the short end of this deal and that they weren't, you know, putting up with whatever the conditions were. i have to ask you, as i asked fred, as the world looks on here, do you think there is a risk, though, for a lot of those regional tensions to blow up at the moment, for lack of a better term? and many people point to at best we could be looking at a spike in oil prices, but obviously at worst we'd be looking at violence again in the region. >> i think there is a risk. that's why it's such a dangerous moment because both sides are backed into a corner so anything can emerge. we have seen moderate responses from president trump. we have seen the iranian leadership repeatedly say that they're not going to be direct and want military engagement in maine meaningful way, but it's all of the other actors in the region that are also involved, including non-state actors that can be invoked and provoked. and so this is why diplomacy and european-led diplomacy is so

important right now. the onus is on europe to try to bridge the gap between washington and tehran. >> yeah, they might be reluctant brokers there, but nonetheless, they seem to be coming to the table there. we'll, of course, wait to see the developments in the coming days and weeks. thanks so much for joining us. really appreciate it. >> thank you. now, as we were just talking about, this is far from the first standoff between iran and the u.s. tensions are at their highest levels in years. cnn's michael holmes has this look at how we got here ♪ it's the end of the world as we know it ♪ >> reporter: it was one of donald trump's longtime campaign promises. in may of last year he delivers with full force. the u.s. unilaterally withdraws from an obama-era deal meant to rein in iran's nuclear ambitions. european allies remain commit d committed, at the time, so does iran. come november, crippling american sanctions that had been lifted are reimposed.

>> this is part of a maximum unprecedented economic pressure campaign the united states is waging against the world's largest state sponsor of terror. >> reporter: less than a year later, an unprecedented move, the u.s. names iran's islamic revolutionary guard corps an arm of its military a foreign terrorist organization. then the campaign of so-called maximum pressure intensifies. >> any nation or entity interacting with iran should do its diligence and err on the side of caution. the risks are simply not going to be worth the benefits. >> reporter: the trump administration targets iran's lifeblood, threatening sanctions on any nation that continues buying their oil. in may the u.s. sends an aircraft carrier strike group, bombers and patriot missiles to the middle east, citing escalatory indications by iran. 1,500 troops follow with more to come.

the next month, temperatures rise further. >> these unprovoked attacks present a clear threat to international peace and security. >> reporter: the u.s. quickly blames iran for two oil tankers attacked near the strait of hormuz. iran vehemently denies involvement, but the u.s. releases video they say shows an iranian navy boat recovering evidence of its participation. a week later, iran shoots down a u.s. navy drone they say was intruding in its airspace, but the u.s. claims it was in international airspace. it sparks a major escalation. >> translator: we have no intention to fight with any countries, but we are completely ready for war. >> reporter: the next day, the u.s. nearly retaliates. trump tweeting a military strike was "cocked and loaded" before he called it off. >> i didn't like the idea of them knowingly shooting down an unmanned drone.

and then we kill 150 people. i didn't like that. >> reporter: then earlier this month, british royal marines in gibraltar storm an iranian supertanker believed to be carrying oil to syria, a possible violation of european union sanctions on syria. a senior iranian foreign minister official says the ship was seized, "at the behest of the u.s.," but gibraltar denies that, saying it acted on its own. more than a year since the u.s. withdrawal from the nuclear deal, a cash strapped iran levies pressure of it's own. saying iran is exceeding the pact's limit on stockpiles of enricher uranium. iran won't stop, officials say, until protected from american sanctions, unlikely to ease any time soon. michael holmes, cnn, atlanta. okay. next here on is in ecnn, you'llo see this.

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an illinois town swallowed by a wall, a wall of water, when the mississippi river flooded is now experiencing really quite an unusual rebirth. the residents decided to move their entire town to a safer spot. you can see why right there. with more protection in case the mississippi river floods again. and with record flooding, i don't have to remind you, in the region this year some are starting to wonder if the climate crisis is to blame. our stephanie elam has more. >> reporter: it's the defining image of the great flood of 1993. a home washing away in southern illinois. >> i didn't think that we would ever flood.

>> reporter: nearby, valmeyer, illinois virtually disappeared under 16 feet of water. >> standing here on the driveway, i can remember teaching the kids to ride their bikes. a lot of good family memories. >> reporter: most of the homes, the school, the churches, all swallowed by a wall of water that spilled over the town's levee and lingered for months. >> everybody was kind of like punched in the stomach. >> reporter: almost immediately dennis, who was mayor at the time, and most of the nearly 1,000 people in the town decided to do something drastic. erase the community that was their home for generations. >> i saw how the people suffered in '93. i didn't want to see future generations have to go through that. >> reporter: fleeing the wrath of the mighty mississippi, valmeyer moved on to a bluff just a couple of miles behind it. >> we have the opportunity to grow here, where in the old town we did not. >> reporter: after leaving the flood plain, valmeyer found ways

to prosper, developing a quarry underneath the bluff and a warehouse now used by the national archives to store records and turning the old town from ghost town into govern fields to earn money. >> this is the mississippi river, a source of livelihood and a sense of anxiety for valmeyer. swollen past its banks, the river just set a record from '93. i'm walking along the levee that protects the town from those rising floor waters, but as you can see on the other side the water is hard to tame as the floodwaters have found their way underneath the levee and are seeping into the town. >> the river is going down now, but you never really know whether it's going to go all the way down. >> reporter: after the record-breaking flooding in the midwest this year, other communities are looking to valmeyer as a template. researchers are studying its progress. >> a third of u.s. communities

will face increased risk of flooding by the middle of this century. worldwide, the numbers are really big. on the order -- 100 million people it's estimated are going to be displaced by rising sea levels alone by the end of the century. >> reporter: is climate change affecting valmeyer? there's no consensus here. they just knew they needed to change to survive. >> you still feel better at night sleeping knowing you're not down here. >> i don't have to look over my shoulder and worshippnder if th river's sneaking up on me. that's for sure. >> reporter: stephanie elam, cnn, valmeyer, illinois. >> the southeastern u.s., of course, could face its first tropical storm threat from the atlantic hurricane season. already that time of year, right? >> good to see you, paula. here's the thing, we've already had the "a" storm before the season began. that was andrea. we could have barry on our hands by the late weeks. potential rain here if nothing else. according to a couple of our computer models here, the european and the kbmgfs, the

american model. we get them over the atlantic and the gulf and also frontal boundaries. the jet stream goes up to the north. if fronts don't have enough drive to push south so they stall out across the southeastern u.s. typically and you can get these lows that do develop. this one would like to go to the gulf. as it does, national hurricane center has a 60% chance of it developing. it is just to early to tell you if that's going to happen and where it's going to go. case in point, this is the european. last model run was seeing this go up to louisiana. now it looks like it's making a run for texas. that might not happen either. keep checking back with us. the forecast is going to continue to change until we actually get this low in the gulf and then we can tell you. we can tell you the heavy rain that is going to be impacting florida and the southeast with heavy amounts of rain. these ared breeding grounds for july tropical systems. they typically move to the north

and west. there is the list, andrea. look at that. may 20 to 21st. the hurricane season starts june 1st. it goes through november 30th. we've already had andrea. that's happened a lot the last few years, we've gotten an out of season storm. if the new one develops, that would be barry on the list. we are just in the early part of the season. remember, the season peaks late or mid-september, so we have a ways to go before we can tell you what kind of season it's going to be. the forecast is because of a weak el nino probably average. it only takes one. we always say that. we had michael last year devastating for the folks in florida. >> obviously remembering the late season ones can be terrible. ivan, thanks very much. really appreciate it. you, too can enter the upside down. the popular netflix show "stranger things" is back. we'll take a look at how the

streaming giant is cashing in on 19 0ss in toll yeah.

so the third season of netflix's hit tv show "stranger things" is streaming right now and netflix has gone all out in

promoting it. if you don't know what i'm talking about, stick with me. claire sebastian is going to explain. they're making deals with dozens of brands to get the nostalgia baked in to viewers' minds. as promised, claire sebastian takes a look. >> reporter: start with a customer and, and some pecans, add whipped cream, caramel and finally a scoop of chocolate ice cream. the result, a sweet marketing opportunity. baskin robins upside down sundae is named after the creepy parallel universe in the netflix hit series "stranger things." >> upside down sundae. stranger things at happening the baskin robins. >> reporter: it's one of the new line of treats that the ice cream store is rolling out to cash in on the show's third season. which features a fictional ice cream product called scoops ahoy. it sees them take their fight against evil to the quintessential '80s hangout, the shopping mall. >> what did you think, we were just going to sit in my basement

all day and play games for the rest of our lives? >> reporter: the real selling has been happening off camera. netflix says they're partnershiping with about 75 brands for the "stranger things" launch, featuring everything from nike to burger king to the chicago cubs. >> every network, every website, everyone is looking for those two hours that you have between the time you get home, put the kids to bed, finish dinner and watch something. so anything that netflix can do to grow that brand recognition and make you remember, hey, i should finish the season of "stranger things" is a benefit. >> if you love the tv show strairn "stranger things," boy, have we got a lego set for you. >> many of the brand play into the 1980s nostalgia that the show is known for. netflix convinced coke to release new coke, a product that flopped back in 1985 after "stranger things" decided to

include it in its show. netflix is allowing companies to use the "stranger things" brand in return for a commitment to spend marketing dollars and dish up buzz for the show. >> they don't necessarily care so much about revenue from these deals. they do care about brand awareness and they do care about acknowledgement. >> now, it's one thing to incorporate brands seamlessly into a show's narrative. it gives a sense of authenticity and nostalgia. that was actually part of the vision for "stranger things" from the start. now, of course, the risk is that all of this ends up going too far and the marketing starts to overwhelm the show itself. claire sebastian, cnn, new york. >> i think claire explained that quite well, don't you? thanks for joining us. i'm paula newton. "early start" is up next. here, it all starts with a simple...

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