it brings them back into the fore and also breaks run-dmc in a much bigger way because then you start to get more white kids listening to hip-hop. ♪ walk this way ♪ talk this way >> run dmc's latest album titled "raising hell" has sold more than a million copies in just 13 weeks. a first for a rap record. we'll be doing for tv what f.m. did for radio. >> there are some that have >> the album is called "licensed accused your videos of being to ill." that's a stupid name soft porn. for an album. >> we like to call them tastefully smutty. ♪ wake up late for school, man, you don't want to go ♪ ♪ you ask your mom please but >> a group that's never had any problems saying how they feel, u2. >> what are your dreams? >> to rule the world. >> michael jackson is the man of she still says no ♪ >> hip-hop was our baby. this was our culture. this was our music. the '80s. >> music to a beat and talk. we created it. it's rap music. and then, here come the beastie boys and we were afraid we were going to lose it. ♪ i might as well speak my ♪ you got to fight for your mind ♪ right to party ♪ >> heavy metal. it glorifies sex and violence. it hates authorities. and adolescent boys love it. >> then when we started listening to their music they >> this weird beastly presentation that was birthed in really were funky and they could the pit of hell. really get busy. so we were like, okay, all right.

♪ ♪ i love brass monkey but i ♪ won't give d. it♪ ♪ we got the bottle you got the cup ♪ ♪ come on, everybody, let's get ♪ >> beastie boys come out with what people thought would be a pop hip-hop group. it was straight hip-hop. beastie boys was dope, if you know what i mean. ♪ brass monkey junkie ♪ that funky monkey >> "licensed to ill" really spread like wildfire and introduced a lot of people to ♪ hip-hop culture. >> can you give us some definitions of the lls in your name? >> ll stands for ladies love for long and lean lover of ladies last of the red hot lovers looking for a little. just a lot of ls. >> the guys only be talking about yourself. how much of a lover, how the women love him to death, how they can throw down, how good they can dance. how bad they are. nobody better not mess with me and all of that kind of foolishness. if they were to address the issues, the issues being poverty, the issues being not john lennon, as he was entering his premises, was shot having political power. by an unknown at this time, white male. you see what i'm saying?

all of these issues, they should be addressing this with their >> the world has reacted with energy. ♪ planet earth ♪ it was my place of birth immense shock and grief to the first rock 'n' roll assassination. >> it was like in one moment the '60s and the '70s got murdered. >> rakim is the god emcee. >> in his life he's given more he single-handedly changed the phrasing of rap music and love than most men and women on the face of this earth. hip-hop. he came to the world like a we're here to prove that love is poet. not dead, even though john is. ♪ hard on the boulevard ♪ i never get scarred >> you know, you start the decade with the death of a beatle. you don't really know where >> i learned different rhythms listening to jazz. you're going to go from that point, you know, culturally or musically. i learned different rhythms. so i kind of incorporated that in my rhyme style. >> for a while it seemed there was nothing new on the horizon. not just the regular doom, doom, doom. i was in between, doo-doom, doo-doom, doo-doom. entertainment. the power of sight. video. ♪ see all there is to see the power of sound. stereo. before ♪ >> mtv. >> i'm trying to set an example music television. for the little kids, know what i'm saying. >> we all are so excited about got to teach the babies, know this new concept in tv. what i'm saying, try to lead them in the right path. we'll be doing for tv what f.m. ♪ did for radio. ♪ >> the summer of 1987, "rebel >> at the time the world was without a pause" comes out. saying, we don't think anybody is going to watch videos over it was a call to arms, it was and over. the sound of anger, it was the but we knew we had something sound of something boiling under. special.

public enemy literally said we ♪ ooh, my little pretty one, pretty one ♪ want to be music's worst nightmare. >> public enemy's extreme ♪ when you gonna give me some politics has meant almost no time sharona ♪ radio air play, even on black stations. >> mtv made you feel like those artists were in the room. it's rap for a reason. you had a personal concert all day. they call it a mind revolution. ♪ crack that whip >> when you have the rotation ♪ a rebel in his own mind of, say, maybe 100 different >> "rebel without a pause" was videos being rotated over and over on mtv, they do a great job of exposing new acts. heavily influenced by rakim and ♪ here in my car where the image breaks down ♪ ♪ will you visit me please if i heavily influenced by what was just going on. it was really a desperate call to have us being heard. open my door in cars ♪ >> britain was ahead of the >> you talk about black all the time to a multiracial audience. curve. they had a ton of videos in their inventory, and that was shouldn't you maybe be thinking about who are the people i've got out here? what paved the way for this haven't you got a responsibility accidental second british to them rather than what you personally -- invasion. >> if you look at some of the >> i have a responsibility to my groups on the popular music people and my culture, because charts in america today you my people and my culture have can't help asking where on earth did they come from? been brutalized and ignored for years. well, the answer is the same today as it was two decades ago. they come from britain. ♪ my mother standing in the welfare line ♪ >> the music isn't anything like the famous group that came from there, the beatles. ♪ the way you survive is crime >> you've got to understand, they were 20 years ago. we're a new generation. a new wave. ♪ my life is over so i might as

♪ you were working as a waitress well speak my mind ♪ in a cocktail bar ♪ >> ice t is the first west coast gangster rap. reality rap. 6:00 in the morning police at my door. ♪ when i met you ice t did it way before nwa did it. >> by the early 1980s, new wave ♪ straight outta compton ♪ ice cube from a gang called with attitude ♪ is used to describe these sleek, dressy, cool bands that are coming out of england. ♪ i got a sawed off ♪ squeeze the trigger and bodies are hauled off ♪ ♪ don't you want me baby >> the los angeles rap group nwa ♪ don't you want me, oh drew fire from police because >> british artists all its album "straight outta compton" talked in brutal understood how to use visuals in a way that i think american artists didn't necessarily get that quickly. and vulgar language about ♪ do you really want to hurt me ♪ retaliating against cops for their nwa gang sweeps in the ♪ do you really want to make me l.a. area. >> nwa gave us the gritty, grimy gang-banging streets of compton. cry ♪ >> "do you really want to hurt me?" is a good song. this is what's going on with us. it's a song old people like and young people like. ♪ as i leave believe i'm stomping ♪ ♪ when i come back, boy, i'm ♪ when i come back, boy, i'm coming straight outta compton ♪ >> mtv actually met with duran duran's managers and said, we're whether that's taking in every moment... looking for kind of like james bond videos on location. or capturing a moment that's room for possibility. and their managers are the ones ♪ how far we can go, oh oh ♪ that went to the band members

and said, look, we really need up here at the dewar's distillery, to up the ante with these clips. we need to give this channel all our whiskies are aged, something they've never seen blended and aged again. before. ♪ moving on the floor now babe it's the reason our whisky is so extraordinarily smooth. you're a bird of paradise ♪ dewar's. double aged for extra smoothness. >> there are some that have accused your videos of being soft porn. >> well, excuse me! choose the longest lasting thiaa battery...son (music) >> we like to call them tastefully smutty. energizer ultimate lithium ♪ her name is rio and she dances on the sand ♪ backed by science. matched by no one. ♪ just like that river twisting (thud) (crash) (grunting) (whistle) through a dusty land ♪ ♪ and when she shines she play it cool really ♪ and escape heartburn fast >> when i first met duran duran, they were saying that they with tums chewy bites thought they looked like rock cooling sensation. stars. ♪ tum tu-tu-tum tums so why not become rock stars? ♪ don't stand ♪ don't stand so ♪ don't stand so close to mer t? >> well, i think there's a tradition that goes back over

the past 20 years from the days of the beatles and the rolling stones where british bands seem to be better at it than americans. >> the police have sold 4 million albums in one year. "rolling stone" chose them as best new band of the year. taking note of the swirling, dreamy, soaring quality of the sound. ♪ giant steps are what you take ♪ ♪ walking on the moon >> it was incredible to see them. and i couldn't believe what i was hearing out of three people. i was shocked. >> i once read that you were called the pink floyd of the '80s. what do you think of that? >> we're not at all. we're the cure of the '80s. ♪ and i know i was wrong when i said it was true ♪ ♪ it couldn't be me and be her between without you ♪ >> the holy trinity of alternative british music is the cure, depeche mode, and the smiths. all three of them started out as

these fringe bands that by the end of the '80s were selling out stadiums. ♪ you give it to me ♪ will you take the pain ♪ i will give to you again and again ♪ ♪ and will you return it >> what's newer? computer programmers or musicians? >> i'd say neither, actually. >> what are you, then? >> bank robbers. ♪ how does it feel ♪ you treat me like you do >> in the uk, disco did not here, it all starts withello! hi!...ion. suck. how can i help? it never sucked. a data plan for everyone. everyone? and bands like new order everyone. combined it with the new let's send to everyone! synthesizer sound and they gave wifi up there? uhh. us these incredible songs that got us out on the dance floor. sure, why not? ♪ and i still find it so hard to how'd he get out?! a camera might figure it out. say what i need to say ♪ that was easy! glad i could help. >> i like what's happening at dance places now, over the last at xfinity, we're here to make life simple. easy. awesome. year or two. i think the music is becoming very healthy. so come ask, shop, discover at your local xfinity store today.

♪ (vo) in every trip, there's room for more ♪ i want my mtv you can talk about videos, but in the '80s the actual sound of what popular music was and what was accepted as a sound, a drum sound or keyboard sound or bass line sound changed profoundly over the course of the decade. ♪ she drives me crazy like no one else ♪ ♪ she drives me crazy and i can't help myself ♪

>> coming to the end of the '80s than just the business you came for. whether that's getting a taste of where you are, like watching a kaleidoscope. you open it up and you see a or bringing some of that flavor back home. little bit of everything. that's room for possibility. ♪ the love shack is a little old ♪ let's get to living place where we can get together ♪ >> it was the time when everybody was getting involved it's finally time for... geico sequels! and everybody was expressing themselves loudly. classic geico heroes, starring in six new commercials, we are having the best time ever. with jaw-dropping savings. ♪ never gonna give you up vote for your favorites at: geico.com/sequels never gonna let you down ♪ ♪ never gonna run around and ahhh, which way do i go?! desert you ♪ i don't know, i'm voting for our sequels. >> every audience needs to get with geico, the savings keep on going fed. you know, we'd fed the pop to a screen near you. audience. not the leg! you dang woodchucks! geico sequels. vote and enter to win today! but where's the rock and roll? ♪ oh, we're halfway there oh, living on a prayer ♪ ♪ take my hand we'll make it i swear ♪ >> bon jovi comes in with a huge record.

♪ pour some sugar on me >> def leppard. (paul) do you get confused! byi don't blame you.claims? fantastic record. the most reliable. ♪ pour some sugar on me the most awarded. >> and that begins to bring that the best, the fastest, kind of music back. the best and the fastest. it's too much. sprint's doing things differently. ♪ pour your sugar on me >> at the end of the '80s, they're offering a 100% total satisfaction guarantee. everybody came to the same conclusion simultaneously. something new needs to happen i mean i think sprint's network and savings are great. but don't just take my word for it. try out the network and see the savings for yourself. here, and it's got to be real-sounding, more garage, less produced. switch and get both an unlimited plan and the samsung galaxy s10 plus included, for just $35 a month. ♪ for people with hearing loss, visit sprintrelay.com. ♪ i need an easy friend >> this music that was bubbling out of places like portland and seattle, and bands like nirvana that weren't looking to fit in we don't see who you're against, through or for,rs, to what was being played on mtv or what was being played on whether tomorrow will be light or dark, radio. ♪ i can see you every night all we see in you, is a spark >> eventually radio and mtv came we see your spark in each nod, each smile, to them. we see sparks in every aisle. >> the seeds of what will happen in the next decade are already we see you find a hidden gem, and buying diapers at 3am. all there by the end of the '80s. college rock like r.e.m. was

something new entirely. we see your kindness and humanity. ♪ follow me, yeah follow me the strength of each community. i got my spine i've got my we've seen more sparks than we can say. orange crush ♪ >> the way that peter buck about 20 million just yesterday. played guitar and the way that stipe sang where the voice was incredible but you couldn't the more we look the more we find, quite figure out what he was saying, it just made them more the sparks that make america shine. alluring and mysterious, you could get why that band would become huge. ♪ >> it wasn't new wave, it wasn't a new romantic. they started calling it alternative music. ♪ it's the end of the world as we know it ♪ it has done wonders for the sagging record industry. ♪ it's the end of the world as we know it ♪ it has made overnight stars of rock groups whose records had been gathering dust. ♪ and i feel fine >> this year, the first since 1978, business is finally up, and the reason is music videos. ♪ ♪ fine fine fine fine >> you know, this is the thing >> we had no idea that music about the '80s. everyone thinks it's about crazy videos would have that much of haircuts, lots of makeup, insane an impact on the musical clothes, and it was. culture.

it changed the entire dynamic of what you had to do as far as but the thing about this music promotion was concerned. that lasts is that their songs were so good. you had to be a performance >> you can go back and listen to artist as well as a musician. ♪ fox the fox those records, from the engineering to the musicianship ♪ rat on the rat to the writing and to the performance of it. it surpasses most music. >> the intelligent ones recognized that it's a marriage between the visual artist and the musician at this point. >> everybody had a story, and ♪ monkey they wanted to tell it. ♪ don't you know you're going to the artists that were coming through the tv and into your shock the monkey ♪ lives. >> the man or the woman who ♪ everybody wants to rule the finds the right combination will world ♪ >> i'll say that the music of the '80s is more effective than what came to us in the '60s take it all. ♪ let's dance simply because all of us were ♪ put on your red shoes and included this time. dance the blues ♪ no decade was more effective in dance music, in politics, in >> when david and i decided that we were going to work together, different genres than the '80s. it was pretty clear to me that david wanted to make a there will never, ever be commercial album. another decade like it, ever. you know, now i'm going to go ♪ everybody wants to rule the make a pop record, but it was going to be his version of pop. world ♪ >> my songs always tend to be ♪ there's a room where the light impressionistic or even have a won't find you ♪ ♪ holding hands while the walls surreal quality to them. and on this album is the first come tumbling down ♪ time i've really tried to adapt to a didactic kind of approach ♪ when they do i'll be right

to songwriting. behind you ♪ ♪ if you should fall into my arms ♪ ♪ so glad we've almost made it ♪ and tremble like a flower so sad they have to fade it ♪ >> artists in the '80s, david ♪ everybody wants to rule the bowie for that matter, realized world ♪ if you want to make it, you've got to be on mtv. >> but there's one group that's not happy with mtv. many black artists who have been told their music doesn't fit the format. >> that's what's happening. we're being sat in the back of the bus television-style. ♪ and if pittman gets away with ♪ this and there are other cable shows that form, they're going to try it. >> mtv doesn't exclude black acts. what mtv does exclude is music that's not rock 'n' roll. >> mtv came out with no consideration on how to infuse black music into their mix. >> i'm just floored by the fact there are so few black artists ♪ featured on it. why is that? ♪ >> we have to try and do what we think, not only new york and los angeles will appreciate, but also some town in the midwest that will be scared to death by

prince or a string of other black faces. >> interesting. okay. thank you very much. ♪ ♪ >> when are we going to see anybody of color on mtv, because you said music television. when are you going to start covering all genres of music? ♪ >> music has no color. and it shouldn't have color. i don't believe in that. what i do, i don't want it labeled black or white. i want it labeled as music. ♪ >> 1983, motown has this big tv special, motown's 25th anniversary. at that time "thriller" is out and "thriller" is doing well. but michael jackson couldn't get "billie jean" on mtv. ♪ she was more like a beauty queen from a movie scene ♪ >> when the rest of the world was going crazy and he can't get on mtv? michael jackson? come on.

>> when he does that moonwalk, if you were sitting on the couch by the end of it, you were on the floor in front of the tv. you couldn't believe what you were seeing. >> i would say the moonwalk was really one of the first viral moments that affected rock history. the next week "thriller" started selling a million copies a week. >> i like michael jackson because he can sing good, he's bad, he knows how to dance. >> he's so sexy and so gorgeous. >> he's exciting! >> michael jackson is the man of the '80s. >> mtv starts to get pressure from cbs records, which was michael jackson's label. >> rock 'n' roll, in itself, was really the thing that broke a lot of rules. when you're very successful, you try to make your own rules occasionally. >> as the story goes, cbs essentially said, we will pull every other artist we have on mtv if you don't play this. they had to be essentially blackmailed into doing it. ♪ it doesn't matter who's wrong or right ♪

♪ just beat it >> he was the artist that mtv really needed. they didn't know they needed him, but boy, when we started to see those michael jackson videos, it was just unbelievable. >> then there was the domino effect. suddenly you see prince videos from warner bros. do the same thing. ♪ tonight we're going to party like it's 1999 ♪ >> prince wasn't just materializing out of nowhere. where was he before this video was done? >> prince was a huge star on black radio stations. i mean, people -- he had a real underground cult following him. he was a very sexy, hot performer. ♪ the sweat of your body covers me ♪ ♪ can you, my darling, can you picture this ♪ >> prince loved the idea that he was taking his punk-funk music and turning it on to a white audience, and that wouldn't have happened if not for mtv. ♪ this is what it sounds like

when doves cry ♪ >> when i was younger, i always said that one day i was going to play all kinds of music and not be judged for the color of my skin, but the quality of my work. ♪ i only want to see you ♪ i only want to see you ♪ in the purple rain >> prince had a great androgyny. he blurred the gender line. he sings, he writes, he plays. every time i see him it's just like, really? okay, i quit. ♪ >> when he plays guitar, it's just part of his body in a way that i've never really seen before, and it's not contrived. it's just -- it's just happening. >> what was his music? was it r&b? his music was just straight down the middle, mainstream, grab you by the throat and balls pop.

♪ we go down to the river and into the river we die ♪ >> at this point a lot of it is about being there, which is why we haven't done too much of the video thing. a lot of it, it allows too much distance. like what our band is about, it's about breaking down distance. ♪ at night i wake up >> bruce was all about credibility and intelligence and integrity. so how would he translate his music and his attitude toward the world to what seemed like this frivolous world of the music video? bruce is not going to be next to a winking model on a sailboat. ♪ you can't start a fire ♪ you can't start a fire without a spark ♪ ♪ this gun's for hire >> he ends up doing essentially an in-concert video starring a then unknown courteney cox. it's like this weird recreation of something that organically happens in a bruce springsteen

concert. ♪ born in the usa >> if there was an artist in the '80s who transcended the music video, he's the guy. he's the guy that didn't need to do great music videos to still be a great artist. he's bruce springsteen. it was great music. ♪ born in the usa ♪ ♪ ♪ country roads, take me home there's a booking for every resolution.

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up here at the dewar's distillery, all our whiskies are aged, blended and aged again. it's the reason our whisky is so extraordinarily smooth. dewar's. double aged for extra smoothness.

david bowie.

mick jagger. billy joel. rod stewart. all famous, all rich, and all men. rock 'n' roll has been pretty much dominated by men until the last few years. ♪ you're a heartbreaker >> pat benatar is hot, very hot. three albums in the last three years, all top sellers. the latest album hit the top of the charts in just one month. her style is defiant, raucous, tough, and very sexy. ♪ we are young ♪ heartache to heartache we stand ♪ ♪ no promises, no demands >> it appears to me that the one onstage is what i would picture a modern woman to be, someone who is aggressive and soft at the same time, has a lot of strength and conviction and can look good and still have brains. >> you would think that in the era of music becoming a visual

form more than ever that it would all be about objectification. but there were a lot of strong women on that video screen. ♪ >> meet the darlings of l.a.'s new music scene, the go-gos. ♪ see the people walking down the street ♪ >> unlike earlier girl groups such as the ronettes or the supremes, the go-gos write their own songs and play their own instruments. ♪ they got the beat ♪ they got the beat, they got the beat ♪ ♪ yeah, they got the beat >> that was as punk rock as it got for me, to see girls up there, you know, not just singing backup or not just standing in some cool outfit in front of a band. like they were the band. ♪ doesn't matter what they say ♪ these are just games people play ♪ >> while the go-gos have always managed to look like they're having fun, they are to be taken seriously. they're the first female group ever to have a number one album,

and they are at the top of a list of female rock stars whose impact within the industry is stronger than ever. ♪ the phone rings in the middle of the night ♪ ♪ my father yells what you gonna do with your life ♪ >> i thought her voice was extraordinary, and cyndi was a very good visual content creator. those videos were so colorful and fun. >> this being march the 31st, you'll be interested in knowing there is a hit song of the same name. we're joined by the architects of that song. they are the bangles. you guys are very hot, yes? ♪ six o'clock already, i was just in the middle of a dream ♪ >> when the bangles came out, everyone was like, oh, it's like another go-gos. the bangles were like uh-uh, we're not the new go-gos, we're the new beatles. ♪ but i can't be late because i guess i just won't get paid ♪ >> a lot of people call it a '60s sound. do you think so?

>> that's our main influence. we don't go in and consciously say, let's make this a buffalo springfield song. that seems to be the way the songs end up sounding. ♪ just another manic monday, oh, oh ♪ ♪ wish it were sunday >> there's always a certain amount of people who will never take women as a group seriously. >> it's run by a very chauvinistic, i imagine, recording industry. >> we concentrate on the music, you know. we don't really worry about those things. we just keep writing songs. >> i think that there was a little bit of an attitude like they're okay for chicks. they can play okay for girls. we didn't understand why our gender mattered or why it defined us. >> "people" magazine this week says it will take an act of congress to keep this woman from becoming a megastar. whitney houston! ♪ how will i know if he really loves me ♪ ♪ i say a prayer with every

heartbeat ♪ >> whether she was doing a dance song or she was doing a ballad -- ♪ the greatest love of all >> it kind of stopped in you your tracks because you couldn't believe one woman could be blessed with that much, with the looks and the talent. >> this lady started out as a dancer, went to new york, went to paris, worked with bands, came back as a single. and is she hot? this is madonna. ♪ >> if you saw madonna then, she looked just like the girls who hung out at the club called the funhouse. all the girls there had the mesh thing and they had the boots. and it was kind of a mix of new wave punk with this other dance sensibility. ♪ holiday ♪ celebrate >> i think madonna was able to use that core dance music and use the style of the streets that were going on and evolve that into a pop career.

>> we are a couple of weeks into the new year. what do you hope will happen not only in 1984 but for the rest of your professional life? what are your dreams? what's left? >> to rule the world. ♪ star light, star bright ♪ first star i see tonight ♪ star light ♪ star bright ♪ make everything all right >> all of a sudden there was girls around that had the gloves with the fingers cut out of it and the hair wrapped up in the net and wearing the short skirts. there was like hundreds of thousands of jewish girls around the country wearing crucifixes because of madonna. >> what do you like about her? >> i like the way she thinks about -- she acts like with a different attitude that no one else has. >> she dresses how she wants, acts how she wants, sings how she wants. she does what she wants. >> i think her appeal is that she is feminine, she is herself, she is sexual. but she's strong! she's an individual woman. >> madonna understood the mtv phenomenon. she understood the vibe and the

look and the sound. it all came together with her. >> everyone underestimates you. you keep giving them little surprises. if they get you all in one glance, then what's going to make them look again? ♪ ooh, like a virgin ♪ feels so good inside >> when madonna sang "like a virgin" and started rolling around on the ground, people thought it was a career-ending moment for her. ♪ oh, oh ♪ oh, oh >> in this wedding dress, rolling around on the floor. it kind of stopped everybody in their tracks. they were thinking, what is she doing and why is she doing it? but literally by the next morning, she's the biggest star in the world. >> madonna had no doubt. she was like, this is happening. get out of the way.

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♪ in the '80s, the videos were so expensive and so complicated. and you had to wear things that you would never dream of wearing before. at first it was a lot of fun to really get dressed up and pull in that corset and just wear tons of makeup and great big, huge hair. >> you had to have that sexy kind of thing, you know.

i'm coming out of a gold mold, ann has a welding iron and she's like this amazon welder woman or something. >> we felt lost in the theater of it. it got to the point where the videos were more important than the songs. >> it did feel like, i can't steer the ship anymore. where is it going, you know? where are we headed? >> i think heavy metal is the true rock 'n' roll of the '80s. rock 'n' roll is basically music made by people who were thinking with their crotches. ♪ ♪ [ bleep ] like a beast >> heavy metal is not something new in physics, it is rock and roll. loud, rude, it glorifies sex and violence, it hates authority, and adolescent boys love it. >> this is it, this is the hot stuff. ♪ >> alan, turn it off for a second so we can talk.

♪ shot in the dark one step away from you ♪ ♪ shot in the dark >> you turn on your television set and you see this weird, beastly presentation that was birthed in the pit of hell. >> where do they get this information from that i'm satan? do i have horns -- i know i'm a bit strange-looking but do i breathe fire and have horns? >> critics say there's something seriously wrong with metal music, outrageous by design, that it may have contributed to a number of teenage suicides. >> has rock 'n' roll finally gone too far? a growing number of people think so. today they took their case to a u.s. senate hearing. their complaint? that rock lyrics and videos are crossing the line into trash and smut. >> we are asking the recording industry to voluntarily assist parents who are concerned by placing a warning label on music

products "inappropriate for younger children due to explicit sexual or violent lyrics. >> in the 80s these artists pushing boundaries in different ways were bringing those messages and images into our homes. and that provided a political opportunity to push back against it. >> we can say they're senators' wives, ooh, and they're messing around in washington. but they obviously have some real concerns. there's a lot that they do that i applaud because they are taking responsibility as citizens. >> i brought along two videos which i believe are representative of the kind of presentation that have caused the furor. ♪ got it bad, got it bad, got it bad ♪ ♪ i'm hot for teacher ♪ i've got it bad, so bad >> who's going to decide what's a sexual content of a lyric? who's going to decide what is obscene?

same housewives who are spearheading the movement? >> in all candor, i would tell you it's outrageous filth and that if i could find some way constitutionally to do away with it, i would. >> fans felt i'm capable of making my own decisions about the music i want to listen to. i don't need tipper gore deciding that this is too obscene for me. >> the next witness will be mr. frank zappa. >> the establishment of a rating system voluntary or otherwise opens the door to an endless parade of moral quality control programs based on things certain christians don't like. i think you should leave it up parents want to keep their children totally ignorant. >> yeah, you and i would differ on what's ignorance and educated. >> the women didn't get the rating system they wanted. but they did get a commitment to begin applying a printed inscription on the packaging of albums, cassettes, and music videos warning that they contain blatant explicit lyrics.

>> good rock 'n' roll breaks all the rules. okay? that's just the way it is. that's the way it always has been. elvis presley was not good for the children either. >> good morning, everybody. i'm very pleased to announce live aid, which without a doubt will be the largest pop concert ever held. >> live aid was the brainchild of bob geldof and midge ur. and the two of them were looking to raise as much money as possible for the famine victims in ethiopia. >> when tomorrow's 17-hour fund-raising concert starts, sellout crowds in the stadiums will be joined by a television audience of perhaps 1.5 billion people around the world. ♪ come on, baby ♪ get in the road ♪ come on now ♪ in the middle road ♪ yeah >> watching live aid on tv was my version of driving to woodstock. and i watched every second of it. ♪ everybody has had to fight to

be free ♪ ♪ saying you don't have to live like a refugee ♪ ♪ don't have to live like a refugee ♪ ♪ all we hear is radio ga ga ♪ radio goo goo ♪ radio ga ga >> the great thing about live aid, it showed that musicians for me seemed to be the most altruistic people in the world. >> a group whose heart is in dublin, ireland. [ cheers and applause ] whose spirit is with the world. a group that's never had any problems saying how they feel. u2. >> when u2 play live aid, things had changed. rock 'n' roll was getting serious. music could change the world. bono could change the world. ♪ sunday bloody sunday ♪ sunday bloody sunday >> u2, formed ten years ago when its members were still schoolboys, is now arguably the

hottest rock 'n' roll band in the world. their last album "the joshua tree" has so far sold 13 million copies worldwide. >> u2 somehow in the video age were still developing and becoming a great band and maintaining that kind of connection with people and not getting the message lost in the medium. >> we spent the last ten years finding out how to be in u2. we'll spend the next ten years seeing what u2 can do. need a change of scenery? kayak searches hundreds of travel sites - even our competitors - so you can be confident you're getting the right flight

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right now, all around us, and so compelling you never miss the fact there's no melody, is a music that is all beat, strong beat, and talk. it's rap music. ♪ >> rap music began in harlem and the south bronx on playgrounds like this one where people would gather to spin records and then recite their own lyrics, their raps, over the instrumental sections. ♪ come on now ♪ breaks on the bus >> "the breaks" was kurtis blow's biggest hit, selling 680,000 copies last year and hitting the top of the rhythm and blues sales charts. >> as a young kid running around with a local deejay crew, i watched the transition from all the disco music we used to play at the block parties to slowly

but surely hip-hop taking over. ♪ >> the music underneath rapping is called scratching, and it's a process of using two turntables and a mixer, making new sounds out of already existing albums. >> the thing that gave life to music in the '80s for me was hip-hop because it took the sounds of the '60s and '70s and brought it to the forefront. ♪ a child is born with no state of mind ♪ ♪ blind to the ways of mankind ♪ god is smiling on you but he's frowning, too ♪ ♪ only god knows what you go through ♪ >> "the message" was the first hip-hop song that wasn't just a party song. it was talking about what was going on. it was talking about urban decay. it was talking about drugs, crime, prison. all these things that were hitting these communities really hard. ♪ smugglers scramblers, burglars, gamblers ♪ ♪ even panhandlers ♪ you say i'm cool >> when "the message" hit it was put that down, what did he just say? pull the record back. play that again.

♪ don't push me because i'm close to the edge ♪ >> everyone knew the game had changed, and it really opened the floodgates for the next generation of rappers. ♪ it's not michael jackson ♪ and this is not thriller >> when run-dmc came out, they were taking rock 'n' roll music and putting it together with hip-hop and making something brand-new out of it. ♪ you can't touch me with an eight-foot pole ♪ ♪ and i even made the devil sell me his soul ♪ >> run-dmc kind of led zeppelinized hip-hop because it was fit for an arena, knocking the scoreboard down.map at that.