we'll be doing for tv what fm the for radio. >> some call it soft porp. we like to call them tastefully smutty. >> what are your dreams? >> thrill the world. >> michael jackson's the man of the 80s. >> it's rap music. >> heavy metal glory vies sex

and violence and hates authority. add less ent boys love it. >> this beastly presentation that was birthed in the pit of hell !

he was shot by an unknown at this time white male. >> the world has reacted with shock and grief to the first rock-and-role assassination. >> his life has given more love that most men and women on the face of this earth. we're here to prove that love is not dead, even though john is. >> you start the decade with the depth of a beatle. you don't know where you're going to go from that point culturally or musically. >> announcing the latest achievement in home entertainment. the power of sight, sound, and stereo. music the. >> we are so excited about this new concept in tv. we'll be doing for tv what fm

did for radio. >> at the time, the world was saying we don't think anybody's going to watch videoso and over, but we knew we had something special. ♪ ♪ oh my little pretty one ♪ my pretty one northeast. >> mt made you feel like others were in the room. you had a permanent concert all day. >> you have the rotation of say, maybe a hundred different videos being rotated over and over on mtv, they do a great job of exposing new talent. ♪ ♪ you visit your place ♪ open my door >> they were ahead of the curve, they had a ton of video in their inventory. that was what paved the way for this accidental second british invasion. >> if you look at some of the american groups, you can't help but asking where did they come

from? the answer is the same. they come from britain. >> it's not like the famous group from there. the beatles. >> you have to understand they were 20 years ago. ♪ ♪ you were working as a waitress in a cocktail bar ♪ ♪ when i met you >> by the early 1980s, new wave is used to describe the sleek dressy cool bands coming out of england ♪ ♪ don't you wane me baby ♪ don't you want me, oh >> british artists all understood how to use visuals in a way that i think american artists didn't get that quickly. ♪ ♪ do you really want to hurt me ♪ ♪ do you really want to make me cry ♪ >> it's a good song. it's a song that old people and young people like. so i think the proof is in the pudding. buy it and eat it.

>> m tv actually met with duran duran's managers and said we're looking for james bond videos on location. their managers are the ones that went to the band members and said we need to up the ante with these clips. we need to give this channel something they've never seen before. ♪ ♪ a bird of paradise >> there are some who have accused your videos of being soft porn. >> well, excuse me. we like to call them tastefully smutty. ♪ and she dances on the sand ♪ just like that river trip >> when i first met duran duran, they were saying that they thought they looked like rock stars, so why not become rock stars.

♪ ♪ don't stand ♪ don't stand so ♪ don't stand so close to me >> why do you think they're so popular over there. >> there's a tradition going back 20 years from the days of the beatles and the rolling stones where british bands seemed to be better at it than americans. >> the police have sold four million albums in one year. rolling stone chose them as the best new band of the year. ♪ ♪ ♪ >> it was incredible to see that. and i couldn't believe what i was hearing. out of three people. i was shocked. >> the thing flowed in the 80s. what do you think of that? >> maybe not. the cure of the 80s. ♪ ♪ ♪

>> the holy trinity of alternative british music is the cure, depeche mode. by the end of the 80s, they were selling out stadiums. ♪ ♪ [ cheers and applause ] >> computer programmers or musicians? >> i'd say no. >> what are you, then? >> bank robbers. ♪ how does it feel ♪ ♪ to treat me like you do snemd ♪ >> in the uk disco did not suck. it never sucks. bands combined it with the new synthesizer sound and gave us these incredible songs that got us out on the dance floor.

♪ to see what she needs to see ♪ >> the last year or two i think the music is becoming very healthy. we made usaa insurance for members like martin. an air force veteran made of doing what's right, not what's easy. so when a hailstorm hit, usaa reached out before he could even inspect the damage. that's how you do it right. usaa insurance is made just the way martin's family needs it with hassle-free claims, he got paid before his neighbor even got started. because doing right by our members, that's what's right. usaa. what you're made of, we're made for. ♪ usaa

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>> music videos is the reason. >> we had no idea that music videos would have that much of an impact on the musical culture. it changed the spire dynamic of what you had to do as far as promotion was concerned. you had to be a performance artist as well as a musician. ♪ ♪ >> the intelligent ones recognize that it's a marriage between the visual artist and the musician at this point. ♪ >> the man or the woman who finds the right combination will take it all ♪ ♪ put on your red shoes and dance the blues ♪ >> when david and i decided that we were going to work together, it was pretty clear to me that david wanted to make a commercial album. now i'm going to make a pop record, but it was going to be

his version of pop. >> my songs always tend to be impressionistic or even have a surreal quality to them and on this album is the first time that i've really tried to adapt to a didactic approach to song writing. ♪ ♪ and tremble like a flower >> artists in the eighth and david bowie realized if you want to make it you got to be on m tv. >> many black artists have been told their music doesn't fit the format. >> we were being sat in the back of the bus television style. and they get away with this. >> doesn't exclude black ax. what they do exclude is music that's not rock and roll. >> they came out with no consideration of how to infuse black music into their mix. >> there were so few black

artists featured. why is that? >> a string of other black faces. >> interesting. ok. thank you very much. >> when are we going to see anybody of color on m tv because you said music television. when are you going to start covering all genres of music? what i do i don't want it to be labeled black or white. i want it to be labeled as music. ♪ >> 1983, motown has this big 25th anniversary show. at that time "thriller" is out and doing well. but michael jackson couldn't get

"billie jean" on mtv ♪ ♪ of a movie scene >> when the rest of the world was going crazy and you can't get on mtv. michael jackson, come on. ♪ >> when he does that hoop walk, if he was sitting on the couch, by the end of it, you were on the floor in front of the tv. you couldn't believe what you were seeing. >> the moon walk was really one of the first viral movements that affected rock hit. the next week "thriller" started selling a million albums of week. >> i like michael jackson. he's bad and he knows how to dance. >> he's so sexy. >> michael jackson is the man of the 80s. >> mtv started receiving pressure from michael jackson's

company. >> they said we will pull every other artist we have on mtv if you don't play this. they had to be black mailed to do it. ♪ ♪ it doesn't matter who's wrong or right ♪ ♪ just beat it >> he was the artist that mtv really needed. they didn't know they needed it but boy when we started to see those michael videos, it was unbelievable. then there's a domino effect. you see prince do it. ♪ party like it's 1999 >> prince wasn't just materializing out of nowhere. where was he before this? >> he was a huge star on black radio stations. he had an underground cult following him. he's a sexy hot performer. ♪ ♪ the sweat of your body covers me ♪ can you darling

♪ can you pick this >> he loved the idea that he was taking his punk funk music and turning it on to a white audience and that wouldn't have happened if it weren't for mtv. >> when i was younger i always said that one day i was going to play all kinds of music and no t be jundged by the contractor of my skin and not the quality of work. ♪ ♪ purple rain >> prince had a great an droj any. he brurd the gender line. every time i see him, it's like, oh, really? ok. i quit. when he plays guitar, it's pardon of his body in a way that i've never really seen before. it's not contrived. it's just -- it's just

happening. what was his music? was it r&b? his music was straight down the middle mainstream grab you by the throat and balls pop. ♪ we go down to the river ♪ and into the river we dive >> a lot of it's about being there, which is why we haven't done too much of the video thing. a lot of it is it allows too much distance. like what our band is about is about breaking down distance. >> prince was all about credibility and intelligence and integrity, so how would he translate his music and his attitude toward the world to what seemed like this frivolous world of the music voemd. he's not going to be next to a winking model on a sailboat. ♪ ♪ can't start a fire ♪ you can't start a fire without a spark ♪

♪ this gun's for hire >>ed he does an in concert video starring a then unknown courteney cox. it's like this organic thing that happens in a bruce springsteen concert. he was the begun guy who didn't need to be videos to still be a great artist. it was great music. ♪ smooth driving pays off. ♪ with allstate, the safer you drive the more you save. ♪ you never been in better hands. allstate. click or call for a quote today.

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david bowie, mick jagger, billy joel, rod stewart, all famous, all rich, and all men. rock 'n' roll has been pretty much dominated by men. >> pat benatar is hot, very hot. three albums in the past three years. all million sellers and the latest album hit the top of the charts in one month. her style is defiept, raucous, tough, and very sexy. ♪ ♪ we are young ♪ heartache to heartache ♪ we said no promises will be made ♪ >> it appears to me that the one on stage is a modern woman,

someone who is aggressive and soft at the same time, who has a lot of strength and conviction and still had brains. >> you would think in the era of music becoming a visual form more than ever that it would be a lot of objectification but there were a lot of strong women on that video screen. >> meet the darlings of l.a.'s new music scene, the go-gos. ♪ ♪ see the beat walking down the street ♪ >> unlike earlier girl groups, the go-gos write their own songs and play their own songs ♪ ♪ they got the beat they got the beat they got the beat ♪ ♪ yeah ♪ they got the beat >> that was at pupg rock as i got for me. to see girls up there not just singing backup or not standing in front of a band in some cool outfit. like they were the band.

♪ ♪ hey ♪ >> the go-gos have always looked like they were having fun, they are to be taken seriously. they were the first woman with group to have a number one album. ♪ ♪ the phone rings in the middle of the night ♪ ♪ what you developa do with your life ♪ snepd. >> i found her voice was extraordinary and as i understandi cindy. it's a monday. some of you might consider it a manic monday. you'd be interested in knowing there's a hit song of the same name. we're joined by the architects of that song, the bangles. you guys are very hot, yes? ♪ ♪ i was just in the middle of a dream ♪ >> when the bangles came out

it's like oh, it's another go-gos. the can bangles were like uh-uh. we're not the new go-gos. we're the new beatles. >> lot of people call that a 60s sound. do you think so? >> that's our main influence. we don't go in and say let's make this a buffalo springfield song ♪ just another manic monday ♪ wish it were sunday ♪ >> there's always a certain amount of people who will never take women as a group seriously. >> it's run by a chauvinistic recording industry. >> we concentrate on the music. we don't really worry about those things. we just keep writing songs. >> i think that there was a little bit of an attitude like they're ok for chicks. they can play ok for girls. we didn't understand why our gender mattered. or why it defined us. >> people magazine said this

week it will take an act of congress to keep this woman from becoming a megastar. whitey houston. ♪ ♪ how will i know he loves me ♪ i say a prayer with every heartbeat ♪ >> whether she was doing a dance song or a balance aide ♪ ♪ the greatest love of all >> it stopped you in your tracks because you couldn't believe that one woman could be blessed with that much, the looks and the talent. >> this woman started off as a dancer. went to new york, paris, worked with bapds. came back as a single and is she hot. this is madonna. >> if you saw madonna then, she looked just like the girls who hung out at a club called the fun house. they had the mesh thing and the boots. it was kind of a mix of new wave punk with this other dance sensibility.

♪ ♪ holiday ♪ holiday ♪ >> i think madonna was able to use that and use the style of the streets that were going on and evolve that into a pop career. >> we are a couple of weeks into the new year. what do you hope will happen not only for 1984 but the rest of your professional life. what are your dreams? >> to rule the world. ♪ ♪ first star i see tonight ♪ star light ♪ star bright ♪ >> there were girls that had the gloves with the fingers cut out, wearing the short skirts. there was hundreds of thousands of jewish girls wearing crucifixes because of madonna. >> what do you like about her? >> she acts like a different attitude. >> acts how she wants, dresses how she wants, she does what she wants. >> i think her appeal is that

she is feminine. she is herself. she is sexual. but she's strong. she's an individual woman. >> madonna understood the mtv phenomenon. she understood the vibe and the look and the sound. it all came together with her. >> everyone underestimates, you keep giving them little surprises. if they get you all in one glance, what's going to make them look again. ♪ ♪ oh like a virgin ♪ feels so good inside >> when madonna sang "like a virgin" and rolling around on the ground people thought it was a career ending moment for her. ♪ ♪ oh >> in this wedding dress rolling around on the floor. it kind of stopped everybody in their tracks. what is she doing it and why is she doing it? literally by the next morning she was the biggest star in the world. >> madonna had no doubt.

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♪ you've been they were so expensive and so complicated and you had to

wear things that you would never dream of wearing before. at first it was fun to get dressed up and put on that corset and put on makeup and huge hair. >> you had to have that sexy thing. i'm coming out of a gold mold. anne has this welding iron and she's this amazon welding woman or something. >> we felt lost in the theater of it. it got to the point where the videos were more important than the songs. >> it did feel like i can't steer the ship anymore. where is it going? you know, where are we headed? >> i think heavy metal is the true and n roll of the 80s. rock 'n' roll was made by people who were thinking with their crotches. [ bleep ] ♪ ♪ >> heavy metal. fts not something new in physics, it is rock 'n' roll.

loud, route, it hates authority and add less eptd bont boys lov. >> turn it off so we can talk. ♪ ♪ ♪ >> turn on your television set and see this weird beastly presentation that was birthed in the pit of hell. >> where do they get this information from that i'm satan? do i have horns? i know i'm strange looking but i don't have horns and i don't speak like that. >> critics say there's something seriously wrong with metal music. outrageous by design and it may have contributed to a number of teenage suicides. >> has punk music gone too far? a lot of people think so.

in a senate hearing, they say are crossing the line between trash and smut. >> placing a warning label on music products inappropriate for younger children due to explicit sexual or violence. >> that provided a political opportunity to push back against it. >> we can say their senators wives and they're messing armed in washington, but they obviously have some real concerns. there's a lot that they do that i applaud because they are taking responsibility as citizens. >> i brought along two videos which i believe are representative of the kind of presentation which have caused the furor. ♪ ♪ girls girls girlot it so bad ♪

>> who's going to decide what's sexual content of a injuric? what is going to decide what's obscene in the same housewives who are spearheading the movement? >> in all can dor i would tell you it's outrageous filth. if i could find some way constitutionally to do away with it, i would. >> i'm capable of making my own decision an what message i want to listen to. we don't need tipper gore. >> the establishment of a rating system opens the door to an endless parade of moral quality control programs based on things certain christians don't like. i think you should leave it up to the parent. not all parents want their children to be ignorant. >> the women didn't get the rating system they wanted but

they did get a commitment to begin applying a printed inscription on the packaging of albums, and videos warning of explicit lyrics. >> good rock 'n' roll breaks all the rules. elvis presley was not good for the children, either. >> good morning, everybody. i'm very pleased to announce live aid which without a doubt will be the largest pop concert every held. >> live aid was the brain child of bob geldof and they were trying to raise money for famine victims in ethiopia. >> sellout crowds will be joined by perhaps one and a half television people around the world. ♪ ♪ come on now

♪ in the middle of the road ♪ yeah >> watching live aid on tv was my version of driving to woodstock. and i watched every second of it. ♪ ♪ ♪ live like a refugee ♪ don't have to live like a refugee ♪ ♪ all we hear is radio gaga radio goo goo ♪ >> it showed that musicians for me seem to be the most altruistic people in the world. >> whose hard heart is in dublin, ireland. a group that's never had any problems. u2. >> when they played live aid, things had changed. rock s n roll was getting serious.

bonneau could change the world. ♪ ♪ ♪ >> you 2, formed ten years ago when its members were still school boys is now arguably the hottest rock 'n' roll band in the world. they've sold over 13 million copies worldwide. >> yu2 was maintaining that kin of connection with e-mail and not getting the message lost in the medium. >> we spent the last ten years finding out how to be in turvegs 2. ourselves.

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right now all around us and so compelling you never miss the fact there's no melody is a moving that's all beat, strong beat and talk. it's rap music. ♪ ♪ >> rap music began in harlem in the south bronx on playgrounds like this one where people gather to spin records and recite their own raps.

♪ ♪ come on now ♪ >> curtis blow's biggest hit sold 680,000 copies last year and hitting the top of the rhythm and blues shop. >> running around, i watched the transition from all the disco music we played at black parties to slowly but surely hip-hop taking over. >> the music underneath rapping is called scratching. making knew sounds out of already existing albums. >> the thing that gave life to music in the 80s for me was hip-hop. it took the sounds of the 60s and 70s and brought it to the fore front ♪ ♪ state of mind ♪ he's running too ♪ because only god >> the message was the first hip-hop song that wasn't just a party song. it was talking about urban decay. it was talking about drugs,

crime, prison. all these things that were hitting these communities hard. ♪ ♪ who say i'm cool >> when the message hit, ok put that down. what you just say, put it back. play it again. ♪ ♪ don't push me because i'm close to the edge ♪ >> everyone knew the game would change. it opened the floodgates for the generation of wrappers. ♪ ♪ it's not michael jackson ♪ it's. when run dmc came out they took rock and roll music and put it together with hip-hop and it was something new. >> run dmz kind of "led zeppelin-ized" it. ♪ ♪ skirt way up the knee

♪ three young ladies >> they'd fallen off the map in that respect. it put them in a bigger way because then you start getting more white kids listening to hip-hop. ♪ walk this way ♪ talk this way >> it's sold more than a million copies in just 13 weeks. a first for a rap record. >> the album is called "license to ill." that's a stupid name. [ laughter ] ♪ ♪ maybe don't want to go ♪ she still said no snepd. >> hip-hop was our baby, our music. we created it and here comes the beastie boys and we're afraid we're going to lose it. ♪ ♪ you got to fight for your right ♪ ♪ to rock ♪ >> we started listening to the music they were funky and they could get busy. we were like ok, all right.

♪ ♪ up again ♪ up again ♪ >> beastie boys come out where people thought would be a pop hip-hop group. straight hip-hop. beastie boys was done. you know what i mean? ♪ ♪ >> license to ill spread like wildfire and introduced a lot of people to hip-hop culture. >> can you give us some definitions of the ll? >> l.l. stands ladies and gentlemen of legend love is looking for a little love is learning what you liking a lot of ls. >> how much a lover, how the women love him to death. how bad they are, nobody better not mess with me, all that kind of foolishness, they're p they were addressed to issues, the issues being poverty, not having

political power. you feel what i'm saying? ♪ ♪ it was my place ♪ the beat ♪ in the universe. >> he's the guy at mc single hand pdly changed the phrasing in hip-hop. he came to the world like a poet. ♪ ♪ hard on the boulevard ♪ so i post guard and never get scarred ♪ >> i learned different rhythms looking like jazz. >>. ♪ have to be before i could be more and see all there is to see ♪ >> what i'm trying to do is i'm trying to set examples for the little kids, you know what i'm saying. teach the baby, try to lead them on the right path. ♪ >> the summer of 1987 "rebel without a cause" comes out. it was a call to arms.

it was the sound of anger. the public literally say we were music's worth ♪ a rebel in his own mind >> "rebel without a pause" was heavily influenced by rakim and heavily influenced by what was just going on. it was really a desperate call to have us being heard. >> you talk about black all the time to a multiracial audience. shouldn't you maybe be thinking about who are the people i've got out here? haven't you got a responsibility to them rather than what you personally -- >> i have a responsibility to my people and my culture, because my people and my culture have been brutalized and ignored for years. ♪ my mother standing in the welfare line ♪ ♪ the way you survive is crime ♪ my life is over so i might as well speak my mind ♪ >> ice t is the first west coast gangster rap. reality rap. 6:00 in the morning police at my door. ice t did it way before nwa did it. ♪ straight outta compton ♪ ice cube from a gang called with attitude ♪

♪ i got a sawed off ♪ squeeze the trigger and bodies are hauled off ♪ >> the los angeles rap group nwa drew fire from police because its album "straight outta compton" talked in brutal and vulgar language about retaliating against cops for their anti-gang sweeps in the l.a. area. >> nwa gave us the gritty, grimy gang-banging streets of compton. this is what's going on with us. ♪ as i leave believe i'm stomping ♪ ♪ when i come back boy i'm coming straight outta compton ♪ ourselves.

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♪ i want my mtv you can talk about videos, but in the '80s the actual sound of what popular music was and what was accepted as a sound, a drum sound or keyboard sound or bass line sound, changed profoundly over the course of the decade. ♪ she drives me crazy like no one else ♪ ♪ she drives me crazy and i can't help myself ♪ >> coming to the end of the '80s, like watching a kaleidoscope. you open it up and you see a

little bit of everything. ♪ the love shack is a little old place where we can get together ♪ >> it was the time when everybody was getting involved and everybody was expressing themselves loudly. we are having the best time ever. ♪ never gonna give you up never gonna let you down ♪ ♪ never gonna run around and desert you ♪ >> every audience needs to get fed. you know, we'd fed the pop audience. but where's the rock 'n' roll? ♪ oh, we're halfway there oh, living on a prayer ♪ ♪ take my hand we'll make it i swear ♪ >> bon jovi comes in with a huge record. ♪ pour some sugar on me >> def leppard. fantastic record. ♪ pour some sugar on me >> and that begins to bring that kind of music back. ♪ pour your sugar on me

>> at the end of the '80s, everybody came to the same conclusion simultaneously. something new needs to happen here, and it's got to be real-sounding, more garage, less produced. ♪ ♪ i need an easy friend >> this music that was bubbling out of places like portland and seattle, and bands like nirvana that weren't looking to fit in to what was being played on mtv or what was being played on radio. ♪ i can see you every night >> eventually radio and mtv came to them. >> the seeds of what will happen in the next decade are already all there by the end of the '80s. college rock like r.e.m. was something new entirely. ♪ follow me, yeah follow me i got my spine i've got my orange

crush ♪ >> the way that peter buck played guitar and the way that stipe sang where the voice was incredible but you couldn't quite figure out what he was saying, it just made them more alluring and mysterious, you could get why that band would become huge. ♪ >> it wasn't new wave, it wasn't a new romantic. they started calling it alternative music. ♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ time i had some time alone ♪ and i feel fine ♪ fine fine fine fine >> you know, this is the thing about the '80s. everyone thinks it's about crazy haircuts, lots of makeup, insane clothes, and it was. but the thing about this music that lasts is that their songs were so good.

you can go back and listen to those records, from the engineering to the musicianship to the writing and to the performance of it. it surpasses most music. >> everybody had a story, and they wanted to tell it. the artists that were coming through the tv and into your lives. ♪ everybody wants to rule the world ♪ >> i'll say that the music of the '80s is more effective than what came to us in the '60s simply because all of us were included this time. no decade was more effective in dance music, in politics, in different genres than the '80s. there will never, ever be another decade like it, ever. ♪ everybody wants to rule the world ♪ ♪ there's a room where the light won't find you ♪ ♪ holding hands while the walls come tumbling down ♪ ♪ when they do i'll be right behind you ♪ ♪ so glad we've almost made it

so sad they have to fade it ♪ ♪ everybody wants to rule the world ♪ ♪ right now i'd like you to meet a young lady, a very lovely young lady that i really think has what it takes to be around for a long, long t