culture to a large degree. flip on the television set and it has had a profound influence on this entire nation and it has to be affirmed. ♪

you may think of it as the

channel that hip ties your children. what you may want to know is that mtv is responsible for a committee revolution in the music business in this country. ♪ mtv makes the hits. it's as if there were one national radio station for songs. ending the '80s, you get a lot of hair bands, poison, rat, warrant. ♪ ♪ sweet surprise ♪ ♪ sweet cherry pie ♪ a lot of sexually explicit lyrics. that's selling. >> when i would turn on the tv all the rock bands looked the same way, they were expected to have a certain facade. >> mtv's ratings are

surprisingly small but the ones who watch buy a lot of records and tapes and cds and they buy the most of what they see most. >> recently two members of aerosmith dropped by to screen their new video and bought a big bag of cash. >> they would submit videos every monday and we would have our meesk meeting and decide. i was a 21-year-old kid that loved punk rock and i quickley realized that the music they were playing just wasn't what i was into. when the new nirvana video was delivered to mtv i was completely blown away. i said listen, they really are incredible and we need to give them a shot. if it doesn't work, you can push me out of the music meeting. >> it's from the seattle band nirvana. smells like team spirit.

♪ ♪ >> it's like the musical kennedy assassination of our time. everyone who was alive then could tell you when they heard that song. it was really transcendent. ♪ ♪ every day now ♪ it's not like a threat. it sounded like a different generation coming in and saying what are you going to do for us. ♪ >> the so-called slackers, generation x, they were not being paid attention to, and this pressure was building up. especially the music industry for something that actually spoke to them. >> this is the first american generation that will make less than their parents will. it's a tough time to grow up in. i think the band and kurt cobain in particularly reflect that

angst. >> kurt cobain was a great songwriter, has this ability to scream almost in tune. it just gave an intensity that was really unique. >> nirvana gave the record industry a wake-up call and said here is your new audience, so start looking for the people with the clothes with the holes in the knees and you better run to those clubs to buy up the next one. >> i would go to clubs and see bands like pat and screaming trees and it was such a refreshing change from competitive sort of l.a. hollywood '80s and it was so cool to be from seattle suddenly. >> a so-called rain city seine sans with the resurgence of grunge rock. ♪

♪ >> why don't you tell me the biggest misconception about the so-called seattle music scenes. >> everybody's a grunge band. >> all these bands really sound different from each other. they're being lofted up to the mainstream as this is what grunge is. >> tell me about the seattle music scene. >> nobody's ever asked us before. >> tell me about the seattle sound. what's going on up there? >> what's in the water? ♪ ♪ i got a little story for you ♪ >> bands like nirvana, pearl jam, they wanted no part of the music industry machine, yet there they were on mtv, on the charts, selling millions of

records. ♪ >> a little bit overwhelming to see this many people. we're used to playing small clubs, you know, and we want to go back to playing small clubs. >> kind of a rock tour kicked off in arizona. it's called did la la palooza tour. >> you want to open up with questions ♪ lighten up ♪ >> 1991, we were the first band on stage at the first-ever la la palooza, which was a tremendous thing for my band and i. >> la la palooza is cool. >> the idea that you could get these important and popular bands from the underground like jane's addiction, 9 inch nails,

red hot chili peppers and you get them all together. it felt like a new idea. >> by the mid 90s it's been parodied by the simpsons. >> i'll be wearing tons of security guards. >> it is in the culture. >> it's co-opted the counterculture. >> now we're getting down to real commerce and there's a certain kind of disillusionment going on. >> i could put a zero after the number of record sales i've had. i could get on mrks tv a thousand times a week rather than one time a month i thought when i reached these goals, i'd find some sort of peace and i didn't. it's like i'm more miserable now than i ever was.

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authenticity but also wanting to be popular ♪ ♪ rape me ♪ ♪ >> now they had to deal with it. >> we've decided to lay low. obviously, that was -- someone would say it's because curt's in the hair room the whole time. it's been really damaging to us, to tell you the truth. it's affected my personal life a lot. >> i was in the front row of the unplugged performance and there was a serious artistic statement. he didn't play the hits. those songs were chosen for a particularly reason. ♪ my girl my girl don't lie to me ♪ ♪ tell me when did you sleep last night ♪ >> we were watching a play, the cover of a led belly song "where'd you sleep last night" and it was emotional for me.

i love nirvana. i felt this connection with kurt cobain. i was always so worry about him. in that era there was speculation of curt's not doing well, he has zero problems. in nirvana, it's kind of like the clouds parted and seemed like everything was going to be ok. ♪ ♪ night through ♪ [ cheers and applause ] >> from seattle tonight, word of an untimely death. >> the lead singer of nirvana shot and killed himself in his seattle washington home. >> it didn't come as a major surprise, but it was devastating, because of the way it happened. >> i pulled over and i was there for like 20 minutes or half an hour just crying there. >> i just don't understand it is

all. >> i think he's the closest to his generation came to a john lennon in that he was writing very much from his heart and he didn't play according to the rulings. >> i was 16 when that happened. if you turn to music for solace in your life, to then see your hero kill himself, it was devastating. it certainly sucked the air out of alternative rock. the best band fell apart after only making a couple of records. what do you do after that? >> the thing, it was like the hangover of grunge. my head's pounding. let's turn on oasis. ♪ they were the opposite. they wanted fame.

no matter how big they were, they wanted to be bigger. >> the culture, it's as simple as that and it's that simple. >> oasis in ways that they've got no false modesty. >> anybody can go and it's like anybody who's got the balls to do that is good. ♪ but i'm a creep ♪ that was as much an at rock hit as any of the nirvana songs or pearl jam songs. it was extraordinary. >> everybody caricatures the band from that. we have to wait and see if we have the chance to prove ourselves. >> i remember vividly listens to radio head's next record. the bands nonstop. i was seriously geek out on

every part, every tiny little nuance. ♪ >> the band released a new album "ok computer" has critics chirping with praise, too. >> computer is like dark side of the moon of the 90s. it really showed that this is going to be the defining band of the next 25 years. >> you could tell the whole story of the evolution of what came out of grunge through radiohead and what came out of alternative through beck. ♪ ♪ in the time of chimpanzees i was a monkey ♪ ♪ that was always interesting, hip-hop. >> nonlinear word collections.

♪ ♪ so why don't you kill me ♪ ♪ >> that's defining what's happening with the mesh of styles. he's mixing electronic, country, rap, rock 'n' roll, everything. he's thrown the kitchen sink in. ♪ >> out of the ashes of nirvana, dave grohl created the fu fighters. >> that's the first time i actually stood up and seemed charismatic, whatever, which i can't do. but i need to just keep playing and making music. ♪ look into the sky ♪ ♪ looking for a sun ♪ ♪ looking for someone to tell me ♪ in an era where everything was serious and had a heavy tone especially after kurt cobain's suicide, they found this perfect balance between making people

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the down home music is well on its way to becoming the sound of the 90s. >> one of the things that was

overlooked by this rock 'n' roll music was going on was good music. they were touring and building up a fan base. ♪ i should have been boots and ruined your black tie affair ♪ ♪ number one in the nation was garth brooks. are you surprised by that? >> yes, sir. i guess my family knew where they were going to ask the question and got there before everybody else. ♪ i got friends in low places where the whiskey drowns and the beer chases my blues away ♪ living in mississippi, country was a huge part of my life and it was all because of garth brooks. the first time i saw him in concert i was probably 10 or 11 years old. i said that is exactly what i want to do. garth brooks is the biggest selling artist of the decade and the fastest selling musical

artist ever. >> he's been described as a cross between john wayne and mick jagger. he's got the looks of a cowboy boy and the moves of a rock 'n' roll star. >> that's what people like. >> here i come. >> the ax became very less twangy in their way. that really just expanded their audience. audience like george strait or brooks and dunn. they worked their way up and became massive. >> country music has taken over the record charts with over $2 billion in sales and climbing. >> as the boom in the music takes hold, western wear dealers can't keep up with the demand. >> you've got kids, a house payment, and these people are more like you are than madonna is. ♪ ♪ women in country was a huge thing in the '90s. you had reba mcentire, the dixie

chicks, shania twain ♪ ♪ let's go girls ♪ >> i remember when shania twain came out, i was obsessed with her. i thought i was attracted to her, but i just wanted to be her friend. ♪ ♪ oh oh oh ♪ ♪ totally crazy ♪ in our society now women i wouldn't say dominating but i think that they're rising to their true place. ♪ ♪ i feel like a woman ♪ it became a great decade to be a girl. ♪ after years of singing backup for stars like michael jackson and rod stewart she exploded on to the scene with her song "tuesday nightclub". ♪ all i want to do is have some

fun ♪ ♪ i'm got the feeling i'm not the only one ♪ it's been so long in playing female artists. it's definitely a different environment. artists like sheryl crow or liz fair. even though they had success, they were routinely marginalized in every aspect of the industry. there was not a lot of space in pop culture for young women's thoughts, feelings, voices were respected or taken seriously. ♪ such a strange dichotomy to again sta fanny. you're in front of this band of all guys. ♪ ♪ that's all you let me be ♪ "i'm just a girl in the world and that's all you'll let me be." it was like the middle finger to every guy that annoyed you. >> we ran into each other. >> thought we'd take you with us and alanis is here with a

brand-new album, a brand-new look, i notice. >> i was dropped from mca records after having made music through my teams and my personal promise was i wouldn't stop until i wrote a record that exemplified and nailed on the head what was truly going on for me. ♪ i know the version of me ♪ would she go down to you in a theater ♪ what did she say? they can say that? and yeah, they could. she was singing about a relationship that's obviously gone wrong but it wasn't nice like now you left me and i'm sad. this was rage at this man. you didn't hear that a lot from women. ♪ ♪ and you went away ♪ ♪ started there ♪ in american alone joit jagged little pill" sells 15

million albums. ♪ ♪ i don't snow ♪ >> over the last years learned to write for myself and it's pretty ironic that when i started doing that was the moment that most people related to it. it was like ego centric tendency on my part and perhaps every's part that you're alone in your pain. i quickly realized that i was not alone and other people were feeling along with me. people were tired of being inauthentic about their real experience so i think there was this door that busted open. i was on the crest of the wave. ♪ it's like rain ♪ ♪ on a winter day ♪ >> it was funny because what she was talking about was not ironic

at all but she became a star of the mid 90s. there's lots of other women making music, too. >> the latest trend in rock 'n' roll. women. some of the top female artists took the stage to launch little itself fair. it's rocking the world and shattering stereotypes. >> this is for the you know way to even the scales a little bit. ♪ ♪ i went to the mountain ♪ ♪ i look to the children ♪ ♪ i drank from the fountain ♪ >> little itself fair was incell. our brains, our bodies, it mattered. it validated a lot.

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gangsta rap, the angriest kind of wrap. brutalizing sex. >> it starts to take hold in the

'90s. people are moving to the sort of reality rap and street rap. >> police coming straight from the underground ♪ ♪ young nigga ♪ ♪ >> one song blasts the police in the most obscene terms. >> they write the ropps. we get together and hook up a good beat and we feel it will go a good wrap and there it is. >> it's the biggest hip-hop band there is. >> first time i heard them, that ice guy is all right but the rest is garbage. that was the attitude of most people who were part of the hip-hop. >> ♪ ♪ and shit to me ♪ ♪ ♪ we invented hip-hop. you're not going to come in and decide this is the thing like the east coast is the home of hip-hop and we're always going to have a say in where hip-hop

goes. ♪ you're mad and thinking about stomping ♪ >> you think you'll continue to make money? >> as long as it's violence there's going to be violence, gang that rap music. >> it was always too hot to hold. >> almost tried to kill me. >> the same reason ice cube left is the same reason i left. tired of make pg other people money. it's my time. >> tonight's the night i get in success ♪ >> suge knight got into cahoots with dr. drea and said we should start our own label, which became death row records. >> knight 6'3", 340 pound former bodyguard has become one of the most feared men in the music business. >> he makes peace better than

anybody. he deliver a hit. >> drake had his first solo album "the chronic." you also get snoop dog. ♪ >> oh, boy. snoop doggy going and dr. dray at the door. they knock the door down, baby. ♪ so we're crazy ♪ 70% of rap music was purchased by whites. >> growing up in st. paul, minnesota, my friends, compton and south central must be the coolest place in the world. it's like a fairy tale story where we can hear somebody else's history. >> wow wow wow ♪ ♪ >> the chronic made hip-hop digestible to everybody. it was a hip hamm tsunami and we didn't see it coming. >> it's going to be the next

motown, you know what i'm saying? >> keep rolling until the house is finished. ♪ creeping and crawling ♪ ♪ schoop doggy going ♪ the handful of superstars aren't just singing about being mean and flagsy and vicious ♪ ♪ i kill you for a ♪ they're accused of living up to their lyrics. ♪ ♪ all the speblt dallas ♪ tupac cha cure was arrested in new york and charged with sodomy and sexual assault. atlanta cops had arrested him for shooting two off duty police officers. >> he was in jail waiting for his appeal when suge knight swooped in and offered to pay his bail if he signed a contract. >> deaf row, you will see your art go to a bigger plateau and you will be made. >> even though he was east coast by birth, he's rapping on the west coast with a big label out there, death row.

>> dre, let me serenade the streets from oakland ♪ ♪ >> shug was trying to expand death row all over the country. who controlled most of the music in the east at that time? bad boy. ♪ ♪ bad boy freddie's here ♪ what's going on. >> it's all good in the hood. >> sean puffy commes founded bad boy and big east was his marquee artist. came out of their sound on death row in a lot of ways, gangsta wrap for the east coast. ♪ come over tell your friends ♪ ♪ i got the chronic by the tree ♪ >> i make music about what i know, you know what i'm saying? about work at mcdonalds, i do a roundabout big macs and fries

and stuff like that. i see hustling, i see killing, i see girls, i see cars, that's what i rap about. >> keep banging. ♪ ♪ i love it when you ♪ and the winner is -- >> i hosted that awards. mayhem almost broke out in that place that night. >> any artist want to be an artist and want to stay a star and don't have to worry about the producer trying to be all in the videos, all on the records, dancing, come to death row. >> shug calls pushy out. he never mentions his name but everybody knows he's talking about puffy. >> the idea of a territorial beef is now being drawn out in front of your eyes in real time. that was hip-hop's funeral.

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spray, lift, skip, step. swipe, lift, spin, dry. slam, pan, still...fresh move, move, move, move aaaaand still fresh. degree. ultimate freshness activated when you move. >> rap star tupac shakur died last night. he was 25. >> he's bm in a battle between east and west coast rappers. >> for the second time in six months, a star in the brutal

world of gangsta rap has been gunned down. >> they suspect that small's death may be payback for the september killing of tupac shah your when tupac and biggy were designated, it was a water shed moment in hip-hop culture. it was kind of a death of a revolution. >> they were two of the most popular rap artists, phenomenally wealthy. how did this happen? >> they say they were trapped in the world they created and they were forced in a word, to keep it real, and that's a sad commentary. >> i remember seeing reports about how violent it was, how can we let our children listen to this when these artists are being killed at an incredible rate and i thought rap was going to end. jo they've stopped playing it. >> we lost two of the greatest artists in tip hop history.

that vacuum was there for a while. it was like, ok, what are we going to do? ♪ ♪ yesterday we used to rock the show ♪ ♪ so far from hanging on the top of the door ♪ i'll be missing you was diddy's song about big. suddenly it's like, oh, damn, puffy's going to be a legitimate solo act. and enters the next phase of hip-hop. ♪ ♪ every breath i take ♪ ♪ they're sampling. to take that and wrap over it. he finds a way to appeal to young listeners and their parents. everybody wants to party. ain't nothing wrong with partying at all. puff daddy built an empire out of it. ♪ >> the sound shift, the use of samples exploded. a diana ross sample that an

older crowd could hear and say that sounds familiar to me. i see myself in the pistol smoke ♪ ♪ on the surface it's a heavier song but the hook is so like inviting and warm. >> hip-hop had hit this point where it had become mainstream and it starts appearing in other forms of music. there's this rough rap happening. there's hip-hop that can be found in pop music. ♪ ♪ i'm getting frantic ♪ guaranteed to satisfy ♪ snepd. new jack swing. ♪ >> teddy wiley produced everybody. ♪ ♪ all i want to do is go boom boom boom ♪ he had an effect. he did heavy d and the boys.

sneft bang bang bang ♪ it all had this rhythm that made you have to dance. >> get down, good lord. >> new jack swing was somebody that could sing with the level of stevie wonder with the break beat background of mario and marry those two. ♪ i like the way you work it. yo diggety. >> it's the masterpiece of the new jack swing era. hip-hop was a male dominated music. seriously, like women were thought, you're not sexy. get outta here. you're not shaking ass, get out of here. sneft i want to take a minute or two ♪ it wasn't a pop cultural phenomenon. really until salt and pepe ♪ ♪ what a man what a man what a mighty good man ♪ opened up the door for people to go who else females

are rapping? oh, mc light? ♪ ♪ >> oh. who's this queen latifah girl. and later on, oh, who's this missy. ♪ ♪ missy try to maintain ♪ they were respected as artists. they didn't have to shake booty or wear a low cut blouse. it changed the way we view things. to me, the best two to come out of the 90s are missy elliott and lauren hill. ♪ ♪ >> you see the role of women in hip-hop, is it changing, like yourself. >> it's something that's always been there. whether they got the acknowledge that they should have, they've always been there. maybe now they'll truly be acknowledged. ♪

>> she sings, she raps, there's heart ache involved. it's all encompassed in one amazing piece of art. >> the miseducation of herr i'm hill. >> this is crazy because this is hip-hop music, you know what i mean? >> she's going to be big, big. well, she already is a big, big star. when you get five grammys, you are. >> a lot of people think she's going to redefine connections between rock and hip-hop. >> hey, kids, you like these nine inch nails? >> we sat back like this. what's this white boy doing? then i really listened. ♪ i can't figure out which spice girl i want to get pregnant. ♪ ♪ and dre's behind it? he's in, he's in. he's not trying to be black. he's pretending he has a story

to tell. portraying lower middle class white life, which hip-hop had not done before. i think that's why he was appealing to so many people. >> kids in america always had a sufficient amount of money and a different pair of clothes to those type of kids, they admire poor people that have nothing to lose. >> eminem is the logical conclusion of 20-odd years of hip-hop. and white kids listening to hip-hop were now deciding we need to create our own thing. ♪ my name is ♪ ♪ slim shady ♪ this mother's day, show your love with a gift from the center of me collection. ♪time after...♪ exclusively at kay. ♪time♪ when the pandemic hit, people found themselves in desperate circumstances. exclusively at kay. our food truck's mission is to never turn anyone away. we're mobile, having cellular service is essential. we had to find a way to still take these orders,

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it's hot news for electronica. the multifaceted techno dance genre touted by many tastemakers as the next big musical thing. prodigy's new album "the fat of the land" enters the billboard chart at number 1. ♪ fight the pressure ♪ >> up until the end of the '90s, dance music was just a deejay, it was a beat. then all of a sudden there's a face to it. ♪ another one of those block rocking beats ♪ the chemical brothers come up. >> this is very much the recycling age. is this music recycled? >> everything is second-hand. you take things from different places and create something new with it. ♪ >> all of this stuff was going on at the same time.

massive attack, moby, so you're seeing what we called electronica, which is edm, which is techno really started to kind of take hold beyond dance clubs. ♪ all these artists end up laying the seeds for what would become a pretty huge revolution of music. ♪ around the world ♪ ♪ around the world ♪ >> everybody's talking about them and they're headed to america. it started with the beatles and then the stones. well, move over, boys, and roll over beethoven. the spite girls are coming. ♪ if you want to be my lover ♪ ♪ you gotta get with my friends ♪ >> there's never been a group where every person had their own personality and every fan could choose a different one that they related to. and it was brilliant. ♪ taking this too easy ♪ ♪ but that's the way it is ♪ >> there needed to be some music

to be the sorbet and the palate cleansing for the intensity of the earlier part of the '90s. >> the recording industry does not need to be told that it's a teen-teen world. >> there's about to be more teenagers than any other time in america's history. teenagers wanted to be entertained. they wanted to have fun. ♪ even in my heart ♪ ♪ i see ♪ ♪ you're not being true to me ♪ >> the backstreet boys made a video for "quit playing games with my heart." them like in the rain, getting all wet, being all sexy. and it became a hit. ♪ quit playing games with my heart ♪ ♪ with my heart ♪ ♪ my heart ♪ >> this is where it started right here, in this house. the guys coming here doing vocal recording. a little karaoke machine that i had. >> their manager lou pearlman said i think i need another one of these. ♪ tearing up my heart when i'm with you ♪

♪ when we are apart ♪ ♪ i feel it too ♪ >> it was a little overwhelming to be, you know, 16 years old and have that many people trying to attack you. it was craziness. and it felt like a dream. >> one by one the breathless few got their lucky autographs. most were missing school. many had mom as chaperones. >> all these people who would go on to become huge pop stars began on disney. >> so many people came out of the mickey mouse club. keri russell, justin timberlake, christina aguilera, j.c. chasez, ryan gosling, britney spears. >> that's like the 1927 yankees in terms of pop. ♪ oh baby baby ♪ ♪ how was i supposed to know ♪ ♪ that something wasn't right here ♪ >> teenagers are the biggest consumers of music, and britney has become their queen.

♪ i'm not that innocent ♪ ♪ oops i did it again ♪ >> britney was the madonna whereas christina was like the mariah. ♪ i'm a genie in a bottle ♪ >> christina, you know, very tiny girl, she's under 5 feet. and when she opened her mouth, it was like this burst of like wind came through your hair. you were like, that voice is coming out of that girl? >> the end of the '90s is a really precarious strange time for music because mtv stops playing music videos and starts doing more kind of reality television programming which everyone is like, that's never going to take off. >> music would be as much or more in people's lives than it ever had been, but the economics of it would vanish. ♪ another turning point ♪ ♪ a fork stuck in the road ♪ ♪ time grabs you by the wrist ♪

♪ directs you where to go ♪ >> the '90s represented being who you are. this is the kind of music i'm going to make and i don't care who likes it and who doesn't like it, and i'm not going to sound like anybody else. this is who i am. >> people were starving for authenticity, they were starving for what the real experience was, the messy, chaotic, fallible experience of being human. and the '90s gave complete green light permission for that to be explored. >> you talk about this band a lot. then you go oh, wait a minute, you can't talk about the '90s without this one and this one and this one, where there's so many monumental bands, one after another. that's the '90s. ♪ take the photographs in still frames in your mind ♪ ♪ hang it on a shelf and get up in good time ♪ ♪ memories and they're still on trial ♪

♪ for what it's worth ♪ ♪ it was worth all the while ♪ ♪ it's something unpredictable ♪ ♪ but in the end it's right ♪ ♪ i hope you had the time of your life ♪ ♪ >> that's all. we'll be doing for tv what fm did for radio. >> there are some that have accused your videos of being soft porn. >> we like to call them tastefully smutty. >> a group that's never had any problems saying how they feel. u2! >> what are your dreams? >> to rule the world. >> michael jackson is the man of the '80s. >> music that's all beat and talk. it's rap music. ♪ my life is over so i might as well speak my mind ♪ >> heavy metal. it glorifies sex and violence. it