another shot. >> he was not, at all, happy. he thought his career was over. we will be doing, for tv, what fm did for radio. >> there are some that have accused your videos of being soft porn. >> never had any problem saying how they feel, u2. >> what are your dreams? >> to rule the world. >> michael jackson is the man of the '80s. >> music that is all beat and talk. it's rap music. >> heavy metal. it glorifies sex and violence. it hates authority. and adolescent boys love it. >> this weird, beastly presentation, that was birthed in the pit of hell. ♪

♪ john lennon. he was shot by an unknown, at this time, white male.

>> a world is react with shock and grief to the first rock and roll assassination. >> it was like in one moment, the '60s and '70s got murdered. >> his life has given more love than most men and women on the face of this earth. we are here to prove love is not dead, even though john is. >> you know, you start the decade with the death of a beatle. you don't really know where you are going to go, from that point. you know, culturally or musically. >> for a while, it seemed there was nothing new on the horizon. announcing the latest achievement in home entertainment. the power of sight. the power of sound. stereo. mtv. music television. >> we, all, are so excited about this new concept in tv. we'll be doing, for tv, what fm did for radio. >> at the time, the world was saying, we don't think anybody's going to watch videos, over and over. but we knew we had something special.

>> mtv made you feel like those artists were in the room. you had a personal concert, all day. >> when you have the rotation of, say, maybe, a hundred different videos being rotated over and over on mtv. they do a great job of exposing new acts. >> ahead of the curve. they had a ton of video in their inventory and that was what paved the way for this accidental, second british invasion. >> if you look at some of the groups on the popular music charts today, you can't help but ask where on earth did they come from? the answer is the same today as it was two decades ago. they come from britain. >> got to understand they were 20 years ago. we are a new generation and a new wave.

>> by the early 1980s, new wave is used to describe these sleek, dressy, cool bands that are coming out of england. ♪ don't you want me baby, don't you want me ♪ >> british artists, all, understood how to use visuals, in a way that, i think, american artists didn't necessarily get that quickly. ♪ do you really want to hurt me ♪ >> "do you really want to hurt me" is a good song. it's a song old people like and young people like so i think the proof is in the pudding. buy it and eat it. >> mtv actually met with durand durand's managers. they said we are looking for kind of like james bond videos on location. and their managers were the ones that went to the band members and said, look. we really need to up the ante

with these clips. you know, we need to give this channel something they've never seen before. >> there have some that have accused your videos of being soft porn. >> well, excuse me. >> we like to call them tastefully. >> when i first met duran duran, they were saying they thought they looked like rock stars. so, why not become rock stars? ♪ >> why do you think we're so popular over there? >> well, i think there is a tradition that goes back over the past-20 years, from the days

of the beatles. where british bands seem to be better at it, than the americans. >> the police have sold 4 million albums in one year. rolling stone chose them as best-new band of the year. taking note of the swirling, dreamy, soaring quality of the sound. >> it was incredible to see them. and i couldn't believe what i was hearing. out of three people. i was shocked. >> i once read that you are called the pink floyd of the '80s. what do you think of that? >> we're not, at all. we're just -- we're the curious of the '80s. >> the holy trinity of alternative-british music is the cure. depeche mode and the smiths. all thee of them started out as fringe bands that, by the end of

the '80s, were selling out stadiums. >> computer programmers? or musicians? >> i'd say neither, actually. >> what are you, then? >> bank robbers. ♪ how does it feel to treat me like you do ♪ >> in the uk, disco did not suck. it never sucked. and bands like new order combined it with the new-synthesizer sound and they gave us these incredible songs that got us out on the dance floor. >> i like what's happening right now. i think the music is becoming very healthy.

for 175 years, new york life has been helping people act on their love. okay? so they can look back, and say, "we did good". ♪ every bubble ♪ ♪ every scrub ♪ ♪ every spray ♪ ♪ every day ♪ ♪

dove and degree fund local youth programs. ♪ every day u does good ♪ unilever ready to blow away the rules of volume? new air volume mega mascara by l'oréal paris. for mega volume, yet mega light. a whipped formula and a cushiony brush. new air volume mega mascara by l'oréal paris. you're worth it. (brad) how does apartments-dot-com maintain the superhuman levels of productivity necessary to help more renters get into new homes than any other site? it's really as simple as taking the ol' power nap once in a while. [brad makes a snoring sound] and cockadoodle-dooskie- wakey-wakey... that should clear out the digital cobwebs for a few months or so. apartments-dot-com. the most popular place to find a place. with armor all, a little bit of this... ...protects you...

...from a lot of that. keep your car cleaner longer. armor all extreme shield plus ceramic. it would be cool to ride a horse on the moon. you hear that? that's your weathered deck, crying for help. while you do nothing... it's inviting those geese over for target practice. today, let's stain™. right now get incredible savings on select behr premium® stains. starting at $26.98*. visible is wireless that doesn't play games. it's powered by verizon for as little as $25 a month. but it gets crazier. bring a friend every month and get every month for $5.

boom! 12 months of $5 wireless. visible, wireless that gets better with friends. it has done wonders for the sagging record industry. it has made overnight stars out of rock groups, whose records had been gathering dust. >> this year, the first since 1978, business is finally up and the reason is music videos. >> we had no idea that music videos would have that much of an impact on the musical culture. it changed the entire dynamic of what you had to do, as far as promotion was concerned. you had to be a performance

artist, as well as a musician. >> the intelligent ones recognize that it's a marriage, between the visual artist and the musician, at this point. the man or the woman, who finds the right combination will take it all. ♪ put on your red shoes and dance the blues ♪ >> when david and i decided that we were going to work together, it was pretty clear, to me, that david wanted to make a commercial album. like, you know, now i'm going to go make a pop record. but it was going to be his version of pop. >> my songs always tend to be impressionistic or even have a surreal quality to them. and this album is the first time that i have really tried to adapt to a didactic kind of approach to writing.

>> artists in the '80s and david bowie, for that matter, realized if you want to make it, you got to be on mtv. >> but there is one group that's not happy with mtv. many black artists who have been told their music doesn't fit the format. >> that's what's happening. we are being sat in the back of the bus, television style. gets away with this and other cable shows form, they are going to try it. >> what mtv does exclude is music that's not rock and roll. >> mtv came out with no consideration on how to infuse black music in their mix. >> i am just floored by the fact that so many -- so few black artists featured on it. why is that? >> we have to try and do what we think, not only new york and los angeles will appreciate but, also, some town, in the midwest, that will be scared, to death, by prince. or a string of other black faces. >> interesting.

okay. thank you very much. >> when are we going to see anybody of color on mtv? because you said music television. when are you going to start covering all genres of music? >> music has no color. and it shouldn't have color. and i don't believe in that. what i do, i don't want it labeled black or white. i want it labeled as music. ♪ >> 1983, motown has this big-tv special. motown's 25th anniversary. at that time, "thriller" is out. and "thriller" is doing well. but michael jackson couldn't get billy jean on mtv. >> when the rest of the world was going crazy, and he can't get on mtv? michael jackson? come on.

>> when he does that moonwalk, he was sitting on the couch. by the end of it, you were on the floor in front of the tv. you can't believe what you were seeing. >> i would say that the moonwalk was really one of the first-viral moments that affected rock history. the next week, "thriller" started selling a million copies a week. >> i like michael jackson because he's bad, he knows how to dance. >> he is so sexy and so gorgeous. >> he's exciting. >> michael jackson is the man of the '80s. >> mtv starts to get pressure, from cbs records, which was michael jackson's label. >> rock and roll, in itself, really, was a thing that broke a lot of roles. and when you are very successful, you try to make your own roles, occasionally. >> as the story goes, cbs essentially said we will pull every-other artist we have on mtv if you don't play this. they had to be essentially blackmailed into doing it. >> he was the artist that mtv really needed.

they didn't know they needed him, but, boy, when we started to see those michael-jackson videos. it was just unbelievable. >> then, there's the domino effect. suddenly, you see prince videos from warner brothers do the same thing. ♪ party like it's 1999 ♪ >> so, prince wasn't just materializing out of nowhere. where was he before this video was done? >> prince was a huge star on black-radio stations. i mean, people -- he had a real underground-cult following and he was a very sexy, hot performer. ♪ the sweat of the body covers me ♪ >> prince loved the idea that he was taking his punk-funk music and turning it on to a white audience. and that wouldn't have happened, if not for mtv. >> when i was younger, i always said that, one day, i was going

to play all kinds of music. and not be judged for the color of my skin, but the quality of my work. >> prince had a great androgyny. he blurred the gender line. he sings, he writes, he plays. every time i see him, it's just like, really? okay. i quit. >> when he plays guitar, it's just part of his body. in a way that i've never really seen before. and it's not contrived. it's just -- it's just happening. >> what was his music? was it r and b? you know, his music was just straight down the middle, mainstream, grab you by the threat and balls pop.

. >> at this point, a lot of it is about being there, which is why we haven't done too much of the video thing. a lot of it is it allows too much distance. like, what our band is about is about breaking down distance. >> bruce was all about credibility and intelligence and s s integrity. so, how would he translate his music and his attitude toward the world, to what seemed like this frivolous world of the music video? bruce is not going to be next to a winking model on a sailboat. he ends up doing essentially an in-concert video starring a then courtney cox. it's like a creation of something that organically happens in a bruce springsteen concert. if there was an artist, in the '80s, who transended the music

video, he is the guy. he is the one guy, who didn't actually need to do great-music videos, to still be a great artist. he's bruce springsteen. it was great music. ready to blow away the rules of volume? new air volume mega mascara by l'oréal paris. for mega volume, yet mega light. a whipped formula and a cushiony brush. new air volume mega mascara by l'oréal paris. you're worth it. i order my groceries online now. shingles doesn't care. i keep my social distance. shingles doesn't care. i stay within my family bubble. shingles doesn't care. because if you've had chicken pox, you're already carrying the virus that causes shingles. in fact, about 1 in 3 people will develop shingles,

and the risk only increases as you age. so what can protect you against shingles? shingrix protects. now you can protect yourself from shingles with a vaccine proven to be over 90% effective. shingrix is a vaccine used to prevent shingles in adults 50 years and older. shingrix does not protect everyone and is not for those with severe allergic reactions to its ingredients or to a previous dose. an increased risk of guillain-barré syndrome was observed after vaccination with shingrix. the most common side effects are pain, redness, and swelling at the injection site, muscle pain, tiredness, headache, shivering, fever, and upset stomach. talk to your pharmacist or doctor about protecting yourself with shingrix. shingles doesn't care. but we do. retirement income is complicated. as your broker, i've solved it. shingles doesn't care. that's great, carl. but we need something better. that's easily adjustable has no penalties or advisory fee. and we can monitor to see that we're on track. like schwab intelligent income. schwab! introducing schwab intelligent income. a simple, modern way to pay

yourself from your portfolio. oh, that's cool... i mean, we don't have that. schwab. a modern approach to wealth management.

david bowie. mcjagger.

billy joel. rod stewart. all famous, all rich, and all men. rock and roll has been pretty much dominated by men until the last few years. >> pat benatar is hot. very hot. three albums in the past three years, all million sellers and the latest album hit the top of the charts in just one month. her style is defiant, rauckus, tough, and very sexy. >> it appears to me that the one on stage is what i would picture a modern woman to be. someone who is aggressive and soft, at the same time. has a lot of strength and conviction. and can look good, and still have brains. >> you would think that, in the era of music becoming a visual form, more than ever, that it would all be about objectification. but there were a lot of strong women on that video screen.

>> meet the darlings of l.a.'s new-music scene. the go go's. unlike earlier-girl groups, the go go's write their own songs and play their own instruments. >> that was as punk-rock as it got for me. to see girls up there not just singing backup or not just like standing in some cool outfit in front of a band. like, they were the band. >> while the go go's have always managed to look like they're having fun, they are to be taken seriously. they are the first female group ever to have a nrn one album and they are at the top of a list of female rock stars, whose impact

in the industry is stronger than ever. >> i thought her voice was extraordinary. and cindy was a very good visual-content creator. i mean, those videos were so colorful and fun. >> this being march the 31st, it's also a monday. some of you might consider it a ma manic monday. you would be interested in knowing there is a hit song of the same name the architect of that song, they are the bengals. you guys are very hot, yes? >> when the bengals came out, everyone was like, oh, it's like another go go's. the bangles were like, uh-uh, we're not the new go go's, we're the new beatles. >> lot of people called that a '60s sound. do you think so? >> just, that's our main influence.

we don't go in and consciously say, it just that seems to be the way the songs end up sounding. ♪ just another manic monday ♪ >> there is always a certain amount of people who will never take women, as a group, seriously. >> very chauvinistic, i would imagine, recording industry. >> we concentrate on the music of you know? we don't really worry about those things. we just keep writing songs. >> i think there was a little bit of an attitude like they are okay for chicks. they can play okay for girls. we didn't understand why our gender mattered. or why it defined us. >> people magazine, this week, says it will take an act of congress to keep this woman from becoming a megastar. whitney houston. >> whether she was doing a dance song, or she was doing a ballad.

♪ it kind of stopped you in your tracks because you just couldn't believe that one woman could be blessed with that much. with the looks and the talent. >> this lady started out as a dancer, went to new york, wept to paris. worked with bands. came back, as a single. and is she hot? this is madonna. >> if you saw madonna then, she looked just like the girls who hung out at a club called the fun house. all the girls there had the mesh thing and they had the boots. and it was kind of a mix of new-wave punk, with this other-dance sensibility. i think, madonna was able to use that core of dance music, and use the style of the streets that were going on. and evolve that. into a pop career. >> we're couple of weeks into the new year. what do you hope will happen,

not only in 1984, but for the rest of your professional life? what are your dreams? what's left? >> to rule the world. >> all of a sudden, there was girls around that had the gloves with the fingers cut out of it. and the hair wrapped up in the net and wearing the short skirts. there was like hundreds of thousands of jewish girls around the country wearing crucifixes because of madonna. >> what do you like about it? >> well, i like the way she thinks about -- she acts like a different attitude that no one else has. >> she dress how she wants, abouts how she wants. she does what she wants. >> i think her appeal is that she is feminine. she is herself. she is sexual but she's strong. she's an individual woman. >> madonna understood the mtv phenomenon. she understood the vibe and the look and the sound. it, all, came together with her.

>> everyone underestimates you. you keep giving them little surprises. if they goat yet you all, in on glance, then what's going to make them look again? >> madonna sang like a virgin and started rolling around on the ground, people thought it was a career-ending moment for her. >> in this wedding dress, rolling around on the floor. it kind of stopped everybody, in their tracks. and was thinking, what is she doing? and why is she doing it? but literally, by the next morning, she is the biggest star in the world. >> madonna had no doubt. she was like, this is happening. get out of the way. volume? ready to blof new air volume mega mascara by l'oréal paris. for mega volume, yet mega light. a whipped formula and a cushiony brush. new air volume mega mascara by l'oréal paris.

you're worth it. so you're finally supporting his rock star dream... because you know you have a plan to pay it off. buy now, pay later, with plan it. one of the many things you can expect when you're with amex. living with metastatic breast cancer means being relentless. because every day matters. and having more of them is possible with verzenio. the only one of its kind proven to help you live significantly longer when taken with fulvestrant, regardless of menopause. verzenio + fulvestrant is for hr+, her2- metastatic breast cancer that has progressed after hormone therapy. diarrhea is common, may be severe, or cause dehydration or infection. at the first sign, call your doctor, start an anti-diarrheal, and drink fluids.

before taking verzenio, tell your doctor about any fever, chills, or other signs of infection. verzenio may cause low white blood cell counts, which may cause serious infection that can lead to death. life-threatening lung inflammation can occur. tell your doctor about any new or worsening trouble breathing, cough, or chest pain. serious liver problems can happen. symptoms include fatigue, appetite loss, stomach pain, and bleeding or bruising. blood clots that can lead to death have occurred. tell your doctor if you have pain or swelling in your arms or legs, shortness of breath, chest pain and rapid breathing or heart rate, or if you are nursing, pregnant, or plan to be. every day matters. and i want more of them. ask your doctor about verzenio. among my patients i often see them have teeth sensitivity as well as gum issues. does it worry me? absolutely. sensodyne sensitivity and gum gives us a dual action effect that really takes care of both our teeth sensitivity as well as our gum issues. there's no question it's something that i would recommend.

in the '80s, the videos were so expensive. and so complicated. and you had to wear things, that you would never dream of wearing before. and at first, it was a lot of fun to really get dressed up. and pull on that corset, you know, and just wear tons of makeup and create big, huge hair. >> you had to have that sex-hair kind of thing. you know? i am coming out of a gold mold.

anne has a welding iron and she is like this amazon welding woman or something. >> we felt lost in the theater of it. it got to the point where the videos were more important than the songs. >> it did feel like i can't steer the ship, anymore. where is it going? you know? where are we headed? >> i think, heavy metal is the -- is the true rock and roll of the '80s. and rock and roll was basically music made, by people who were thinking with their crotches. >> heavy metal. it is not something new in physics. it is rock and roll. loud, lewd. it glorifies sex and violence, it hates authority, and adolescent boys love it. >> this is it. this is the hot stuff. turn it off for a second so we can talk.

>> you turn on your television set. and you see this weird, beastly presentation that was birthed in the pit of hell. >> where are they getting this information from that i am satan? do i appear to you to have horns? i know i'm strange looking but i don't speak like that. >> critics say there's something seriously wrong with metal music. outrageous, by design. that it may have contributed to a number of teenage suicides. >> has rock and roll finally gone too far? a growing number of people think so and today they took their case to a u.s. senate hearing. their complaint? that rock lyrics and videos are crossing the line into trash and smut. >> we are asking the recording industry to voluntarily assist parents who are concerned, by placing a warning label in music products inappropriate for younger children, due to

explicit-sexual or violent lyrics. >> in the '80s, these artists who are pushing boundaries in different ways were bringing those messages and images into our homes. and that provided a political opportunity to push back, against it. >> we can say, senators, ooh, they're messing around in washington. but they obviously have real concerns. there is a lot they do that i applaud because they are taking responsibility, as citizens. >> i brought along two videos, which i believe are representative of the kind of presentation which have caused the furor. [ singing ] >> who is going to decide what's a sexual content of a lyric? who is going to decide what is obscene? same housewives who are spearheading the movement?

>> i would tell you it -- it's outrageous filth. and if i could find some way, constitutionally, to do away with it, i would. >> felt i'm capable of making my own decisions about the music i listen to. >> so the next witness will be mr. frank zappa. >> the establishment of a rating system, voluntary or otherwise, opens the door to an endless parade of moral quality-control programs based on things certain christians don't like. i think you should leave it up to the parent because not all parents want to keep their children totally ignorant. >> yeah. >> the women didn't get the rating system they wanted but they did get a commitment to begin applying a printed inscription on the packaging of albums, cassettes, and music videos warning that they contain blatant, explicit lyrics. >> good rock and roll breaks all the rules. okay? that's just the way it is. that's the way it always has

been. elvis presley was not good for the children, either. >> good morning, everybody. i am very pleased to announce which, without a doubt, will be the largest-pop concert ever held. >> live aid was the brain child of bob geldof and the two of them were looking to raise as much money as possible for the famine victims in ethiopia. >> when tomorrow's fundraising concert starts, sell-out crowds will be joined by a television audience of perhaps one and a half billion people around the world. >> watching live aid on tv was my version of driving to woodstock. and i watched every second of it. [ singing ]

>> the great thing about live aid, it showed musicians, for me, seemed to be the most altruistic people in the world. >> a group whose heart is in dublin, ireland. whose spirit is with the world. a group that's never had any problems saying how they feel. >> when u2 play, things had changed, rock and roll was getting serious. music could change the world. bono could change the world. >> u2. formed ten years ago, when its members were still schoolboys. is now, arguably, the hottest rock and roll band in the world. their last album the joshua tree

has, so far, sold more than 13 million copies worldwide. >> u2, somehow, in the video age, were still developing and becoming a great band. and maintaining that kind of connection with people. and not getting the message lost in the medium. >> spent the last ten years finding out how to be in u2. spend the next ten years seeing what u2 can do.

it would be cool to ride a horse on the moon. with armor all, a little bit of this... ...protects you... ...from a lot of that. keep your car cleaner longer. armor all extreme shield plus ceramic.

[sfx: psst psst] allergies don't have to be scary. spraying flonase daily stops your body from overreacting to allergens all season long. psst! psst! all good for 175 years, new york life has been helping people act on their love. okay? so they can look back, and say, "we did good".

ready to blow away the rules of volume? new air volume mega mascara by l'oréal paris. for mega volume, yet mega light. a whipped formula and a cushiony brush. new air volume mega mascara by l'oréal paris. you're worth it.

right now, all around us, and so compelling you never miss the fact there's no melody. a music that is all beat, strong beat, and talk. it's rap music. >> rap music began in harlem in the south bronx on playgrounds like this one, where people would gather to spin records. and then, recite their own lyrics, their raps, over the instrumental section. >> the brakes was curtis blow's biggest hit. selling 687,000 copies last year and hitting the top of the rhythm and blues sales charts. >> i watched the transition from all the disco music that we used

to play at all the block parties to, slowly but surely, hip-hop taking over. >> the music underneath rapping is called scratching. and it's a process of using two turn tables and a mixer, making new sounds out of already-existing albums. >> thing that gave life to music in the '80s, for me, was hip-hop. because it took the sounds of the '60s and '70s and brought it to the forefront. ♪ >> the message was the first hip-hop song that wasn't just a party song. it was talking about what was going on. it was talking about urban decay. it was talking about drugs, crime, prison. all of these things that were hitting these communities really hard. >> when a message hit, man, it was, okay, put that down. wha

what'd he just say? pla pull the record back, play that again. >> everyone knew the game had changed, and it really opened the floodgates for the next generation of rappers. >> where run dmc came out, they were taking rock-and-roll music and putting it together with hip-hop and making something brand new out of it. >> run dmc kind of led zeppelinized hip-hop. knocking the scoreboard down. >> aerosmith had sort of fallen off the map at that point. and it sort of brings them back to the fore, and it also ranks dmc in a different way because then you get more white kids listening to hip-hop. >> run dmc's latest album

entitled "raising hell" has sold more than a million copies in just-13 weeks. a first for a rap record. >> the album is called license to ill. that's a stupid name. ♪ you ask your mom please but she still says no ♪ >> hip-hop is our baby, this is our culture, this is our music. we created it. and then, here come the beastie boys and we were afraid we are going to lose it. ♪ you gotta fight for your right to party ♪ >> and then, when we started listening to their music, they really were funky and they could really get busy. so we were like, okay, all right. >> beastie boys come out. people who thought would be a pop/hip-hop group. they were straight hip-hop. beastie boys was dope. you know what i mean?

>> license to ill really spread like wildfire. and introduced a lot of people to hip-hop culture. >> can you give us some definitions of the lls in your name? >> ll stands for ladies, love, lean, little. one you're liking ubt just a lot of ls. >> how much of a lover, how the women love him to death. how they can -- how they can throw down, how they can dance, how bad they are. nobody better not mess with me and all that kind of foolishness. they won't address the issues, the issues being poverty. the issues being not having political power. you see what i am saying? all of these issues, they should be addressing this with their energy.

>> rod kim single-handedly changed the musical phrasing in hip-hop. >> i learned different rhythms listening to jazz. i learned different rhythms. so i kind of incorporated that with my rhyme style, you know, not just the regular -- i was in between. ♪ >> what i am trying to do, i'm trying to set examples for the little kids. you know what i'm saying? got to teach the babies, know what i'm saying, try to lead them in the right path. >> summer of 1987, rebel without a cause comes out. it was a call to arms. it was the sound of anger. it was the sound of something boiling under. public enemy literally said we want to be music's worst nightmare. >> public enemy is extreme politics. it's met almost no radio air play even on black stations. it's rap for a reason. they call it a mind revolution.

>> rebel without a cause was heavily influenced by rakim and heavily influenced by what was going on. it was really a desperate call to have us being heard. >> you talk about black all the time to a multiracial audience. shouldn't you maybe be thinking about who are the people i've got out here? haven't you got a responsibility to them rather than what you personally -- >> i have a responsibility to my people and my culture, because my people and my culture have been brutalized and ignored for years. ♪ my mother standing in the welfare line ♪ ♪ the way you survive is crime ♪ ♪ my life is over so i might as well speak my mind ♪ >> ice t is the first west coast gangster rap. reality rap. 6:00 in the morning police at my door. ice t did it way before nwa did it. ♪ straight outta compton ♪ ♪ crazy [ bleep ] named ice cube from a gang called -- with attitude ♪ ♪ i got a sawed off ♪ ♪ squeeze the trigger and bodies are hauled off ♪

>> the los angeles rap group nwa drew fire from police because its album “straight outta compton” talked in brutal and vulgar language about retaliating against cops for their anti-gang sweeps in the l.a. area. >> nwa gave us the gritty, grimy gang-banging streets of compton. this is what's going on with us. ♪ as i leave believe i'm stomping ♪ ♪ when i come back boy i'm coming straight outta compton ♪ best deals on all smartphones.r let me break it down. you got your new customers — they get our best deals. you got your existing customers — they also get our best deals. everyone. gets. the deals. questions? got it. but, why did you use a permanent marker? because i want to make sure you remember. i am going to get a new whiteboard. it's not complicated. only at&t gives new & existing customers the same great deals on all smartphones. get up to $700 off our latest 5g smartphones. ready to blow away the rules of volume?

new air volume mega mascara by l'oréal paris. for mega volume, yet mega light. a whipped formula and a cushiony brush. new air volume mega mascara by l'oréal paris. you're worth it. (brad) how has apartments-dot-com helped more renters get into new homes than any other site? by working tirelessly to design 3-d virtual tours that are so realistic it actually feels like you're there. but that's all thanks to ted, a man who possesses an innate understanding of dimension. uh... ted... (ted) sorry, i was in the zone. also my name is brian. (brad) apartments-dot-com! the most popular place to find a place.

♪ i want my mtv ♪ you can talk about videos, but in the '80s the actual sound of what popular music was and what was accepted as a sound, a drum sound or keyboard sound or bass line sound changed profoundly over the course of the decade. ♪ she drives me crazy like no one else ♪ ♪ she drives me crazy and i can't help myself ♪ >> coming to the end of the '80s like watching a kaleidoscope. you open it up and you see a little bit of everything. ♪ the love shack is a little old place where we can get

together ♪ >> it was the time when everybody was getting involved and everybody was expressing themselves loudly. we are having the best time ever. ♪ never gonna give you up never gonna let you down ♪ ♪ never gonna run around and desert you ♪ >> every audience needs to get fed. you know, we'd fed the pop audience. but where's the rock and roll? ♪ oh, we're halfway there oh, living on a prayer ♪ ♪ take my hand we'll make it i swear ♪ >> bon jovi comes in with a huge record. ♪ pour some sugar on me ♪ >> def leppard. fantastic record. ♪ pour some sugar on me ♪ >> and that begins to bring that kind of music back. ♪ pour your sugar on me ♪ >> at the end of the '80s everybody came to the same conclusion simultaneously.

something new needs to happen here, and it's got to be real-sounding, more garage, less produced. ♪ ♪ i need an easy friend ♪ >> this music that was bubbling out of places like portland and seattle, and bands like nirvana that weren't looking to fit in to what was being played on mtv or what was being played on radio. ♪ i can see you every night ♪ >> eventually radio and mtv came to them. >> the seeds of what will happen in the next decade are already all there by the end of the '80s. college rock like r.e.m. was something new entirely. ♪ follow me, yeah follow me, i got my spine i've got my orange crush ♪ >> the way that peter buck played guitar and the way that stipe sang where the voice was

incredible but you couldn't quite figure out what he was saying, it just made them more alluring and kind of more mysterious, you could get why that band would become huge. ♪ >> it wasn't new wave, it wasn't a new romantic. they started calling it alternative music. ♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ and i feel fine ♪ ♪ fine fine fine fine ♪ >> you know, this is the thing about the '80s. everyone thinks it's about crazy haircuts, lots of makeup, insane clothes, and it was. but the thing about this music that lasts is that their songs were so good. >> you can go back and listen to those records, from the engineering to the musicianship to the writing and to the performance of it. it surpasses most music.

>> everybody had a story, and they wanted to tell it. the artists that were coming through the tv and into your lives. ♪ everybody wants to rule the world ♪ >> i'll say that the music of the '80s is more effective than what came to us in the '60s simply because all of us were included this time. no decade was more effective in dance music, in politics, in different genres than the '80s. there will never, ever be another decade like it, ever. ♪ everybody wants to rule the world ♪ ♪ there's a room where the light won't find you ♪ ♪ holding hands while the walls come tumbling down ♪ ♪ when they do i'll be right behind you ♪ ♪ so glad we've almost made it so sad they have to fade it ♪ ♪ everybody wants to rule the

world ♪ ♪ imagine what it was like back when the rolling stones could shock parents everywhere. my, how times have changed. >> i see hustling. i see killing. that's what i rap about. >> you can take me out of the ghetto, but you can't take the ghetto up out of me, though. >> it's a tough time to grow up in. and nirvana and kurt cobain in particular reflect the angst. >> i learned how to write for myself, and it's pretty ironic that most people related to it. >> boom, there it is, platinum record. >> country music has taken over the airwaves and the record charts. >> the honeymoon's over. now we're getting down to real commerce. >> aren't these girls just crazy? >> yeah, they are.