out of places like portland and seattle, and bands like nirvana that weren't looking to fit in to what was being played on mtv or what was being played on radio. ♪ i can see you every night ♪ >> eventually radio and mtv came to them. >> the seeds of what will happen in the next decade are already all there by the end of the '80s. college rock like r.e.m. was something new entirely. ♪ follow me, yeah follow me i got my spine i've got my orange crush ♪ >> the way that peter buck played guitar and the way that stipe sang where the voice was incredible but you couldn't quite figure out what he was saying, it just made them more alluring and mysterious, you could get why that band would become huge. ♪ >> it wasn't new wave, it wasn't a new romantic. they started calling it alternative music.

♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ and i feel fine ♪ ♪ fine fine fine fine ♪ >> you know, this is the thing about the '80s. everyone thinks it's about crazy haircuts, lots of makeup, insane clothes, and it was. but the thing about this music that lasts is that their songs were so good. >> you can go back and listen to those records, from the engineering to the musicianship to the writing and to the performance of it. it surpasses most music. >> everybody had a story, and they wanted to tell it. the artists that were coming through the tv and into your lives. ♪ everybody wants to rule the world ♪ >> i'll say that the music of the '80s is more effective than what came to us in the '60s simply because all of us were

included this time. no decade was more effective in dance music, in politics, in different genres than the '80s. there will never, ever be another decade like it, ever. ♪ everybody wants to rule the world ♪ ♪ there's a room where the light won't find you ♪ ♪ holding hands while the walls come tumbling down ♪ ♪ when they do i'll be right behind you ♪ ♪ so glad we've almost made it so sad they have to fade it ♪ ♪ everybody wants to rule the world ♪

imagine what it was like back when the rolling stones had shot pads everywhere. my, how times have changed. >> that's what i rap about. >> you can't take the ghetto out of me. >> it's a tough time to grow up. kirk cobain and nirvana. >> it's ironic. >> that is platinum records. >> country music has taken over the airwaves and the record charts. >> the honeymoon is over. we're getting down to real commerce. >> aren't these girls crazy?

you may think of it as the channel that rattles your china, occasionally your athlete, and hip ties your children, but what you may want to know is that mtv is responsible for a complete revolution of the music business in this country. ♪ just moving away spent in spent in. mtv makes the hits. it's as if there were one

national radio station. >> you're getting a lot of hair bands. you've got poison, ratt, warren. ♪ ♪ she's my cherry pie sneft taste so good make a grown man cry ♪ ♪ sweet cherry pie ♪ ♪ there's a lot of sexually suggestive lyrics. with mtv pushing it, it's best-selling. >> all the rock bands looked a certain way. they played a kind of music. they were expected to have a certain facade. >> those who watch, mostly teenagers and young adults buy records and tapes and cds. they buy the most of what they see the most. aerosmith dropped by to screen their new video and brought a big bag of cash as incentive. >> they would submit videos and we would have our music meeting and look at all the videos and

decide who was going to get put into the rotation. i was a 21-year-old kid who loved pupg rock. i realized the music they were playing wasn't what i was into. when the new nirvana video was delivered to mtv i was completely blown away. i said, listen, they really are incredible and we need to give them a shot. if it doesn't work, you can push me out of the music meeting. >> it's from the seattle band, mir vanna. smells like team spirit. ♪ ♪ ♪ ♪ everybody alive can tell you when they heard that song because nothing existed until that point. ♪ ♪ every day now.

here we are now, entertain us. it's not like a threat. coming in what are you going to do for us. >> slackers, generation x, they're not being paid attention to. this pressure was building up, especially in the music industry, for something that actually spoke to them, this is the first american generation that will make less than their parents will. it's a tough time to grow up in and i think the band and kurt cobain in particularly reflect that angst. ♪ ♪ ♪ ♪ >> curt co bap was a great songwriter. with his ability to scream almost in tune, it just gave an intensity that was really unique. ♪ ♪ ♪ ♪ >> nirvana gave the record industry a wake-up call and said here is your new audience. so start looking for the people

with the clothes with the holes in the knees and you better run to those clubs to buy up the next one. >> i would go to clubs and see bands like pat butt and bands like screaming trees and it was such a refreshing change from competitive sort of l.a. hollywood 80s and it was suddenly so cool to be from seattle. >> one of the biggest music stories is the so-called rain city seine sans with the emergence of grunge rock, bands like pearl jam ♪ >> why don't you tell me what the biggest misconception that the so-called seattle music scene is. >> everybody's a grunge band. >> all these bands sound pretty different. we're being lofted up to to the mainstream as this is what grunge is. >> it's all about the seattle

music scene. >> nobody ever asked us that before. >> tell me about the seattle sound. what's going on up there. >> what's in the water? ♪ i got a little story for you ♪ >> sounds like nirvana, pearl jam, they wanted no part of the music industry machine and yet there they were on mtv, on the charts, selling millions of records. ♪ >> a little bit overwhelming to see this many people. we're used to playing small clubs, you know, and we want to go back to playing small clubs. ♪ >> rock tour kicked off thursday night. it's a multi-act package called

the la la palooza tour. >> you wanna open up with so much light ♪ 1991, we were the first band on stage at the first-ever la la palooza. which was a tremendous thing for my band and i. >> la la palooza's cool. ♪ the idea that you could get these important and popular bands from the underground like jane's addiction, nine inch nails, sound garden, red hot chili peppers. >> only with advertisements everywhere and tons of security guards. >> it is in the american lexicon. >> the commercial culture has cooperated the counterculture. >> the honeymoon is over. now we're getting down to real

commerce. there's a certain kind of disillusionment going on. >> i could put a zero behind the number of record sales i've had or i could go on mtv a thousand times a week rather than one time a month. i thought that maybe when i reached all that's goals i would find some sort of peace. i didn't. i'm more miserable now than i ever was. i think i can. i think i can. i think i can. i think... ...i can.

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it was a week hit up in a large bay by the release of the third album by nirvana. >> walmart is refusing to sell the release which includes a song called "rape me." it says it wants to be sensitive to customers' moral standards. >> they had to change it to

"rafe me." i don't think curt was happy about that. he wanted to maintain that punk authenticity but also be popular. ♪ ♪ rape me ♪ >> the star making machine had sucked them up into its evil guts and they had to deal with it. >> obviously someone would say because kurt's on heroin the whole time. it's been damaging. it's affected my personal life a lot. >> i was in the front row of the performance and there was a serious artistic statement, kurt didn't play the hills. the songs were plays for a reason. ♪ ♪ my girl my girl don't lie to me ♪ ♪ tell me where did you sleep last night ♪ ever watching him play the

cover of a led belly song "where'd you sleep last night" and it was emotional for me because i love nirvana. i felt this connection to kurt cobain. i was worried about him. ♪ there was always speculation he's not doing well, kurt has drug problems. nirvana unplugged was this thing like the clouds parted, you know. it seemed like everything was going to be ok. sneft night through ♪ from seattle tonight, word of an untimely death. >> shot and killed himself at home in seattle, washington, today. >> it didn't come at a major surprise, but it was devastating because of the way it happened. >> pulled over and i was there

for like 20 minutes to half an hour just trying there. i just don't understand it, that's all. >> i think he was the closest his generation tame to a john lennon in that he was writing very much from the heart and he didn't play according to the rules. >> i was 16 when that happened. if you turn to music for solace in your life, to then see your hero kill himself, it was devastating. it certainly sucked the air out of alternative rock. you know, the best band fell apart after only making a couple of records. what do you do after that? ♪ >> oasis irks the pub thing it was the hangover of grunge. my head is pounding. that's insane. let's turn on oasis.

♪ you're my world to watch ♪ the opposite of nirvana. they wanted fame. no matter what, they wanted to be bigger. >> it's as simple as that, and it's that simple. >> the thing about oasis, they've got no false modesty. >> you can go and just like anybody who's got the balls to do that is good in my book. ♪ >> kreep was as much as a hit as any of the other songs. >> the first song becomes a hit, everybody caricatures the band after that. we have to wait to see if we're the chance to prove just that. >> ok.

>> i rec listens to roohead's every part of the baseline, the percussion, every tiny nuance. ♪ >> the band released a new album "ok computer" that has critics chirping with praise, too. "ok computer" is like "dark side of the hoop" of the '90s. it showed this was going to be the defining band of the '90s. >> you could tell the evolution of what came out of grup building through radiohead and beck. sneft i was a molways a monkey

sneft i'm a loser baby ♪ ♪ so why don't you kill me ♪ finding what's happening with the mesh of styles. mixing electronic, country, rap, rock and roll, everything, everything he's throwing the kitchen sink in. ♪ >> out of the ashes of nirvana dave grohl created the foo fighters. >> stand up and sing and seem charismatic, whatever, which i can't do, but i need to just keep playing and making music. ♪ looking to the sky to save me ♪ looking for a sign of life ♪ looking for something to tell me ♪ in an era where everything was serious and had a heavy tone, especially after kurt

cobain's death, the foo fighter's learn to fly video found this balance between making people laugh and also having the ability to play incredible rock music. ♪ [ cheers and applause ] lash sensational mascara from maybelline new york. lashes go soft, supple and fully fanned. exclusive fanning brush. every lash sensational. now in midnight black with rose hip oil. lash sensational mascara. only from maybelline new york. plant-based surfactants like the ones in seventh generation

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the down home music that was

once the preserve of cowboys and rednecks is a thing of the '90s. >> explosion was going on with country music. these acts were putting out good music. they were touring constantly around the country and building up a fan pace. ♪ ♪ blame my roots ♪ ♪ i shouldn't have ruined your black tie dress ♪ ♪ number one in the nation was garth brooks. were you surprised by that? >> yes, sir. i guess my family knew where they were going to be asking the questions and got there before everybody else. ♪ ♪ i got friends in low places ♪ the blues away ♪ living in mississippi, country was a huge part of my life and it was all boss of garth brooks. the first time i saw him in concert i was probably 10 or 11 years old. i said that is exactly what i want to do.

garth brooks is the biggest selling artist of the decade and the fastest selling musical artist ever. >> he's been described as a cross between john wayne and mick jagger. the looks of a cowboy and the moves of a rock and role star. >> big drums and everybody singing along. >> here i come. >> as it became less twangy in their way, that expanded their audience. audience like george strait or brooks and dunn. plenty of acts worked their way up. it became massive. >> country music has taken over the airwaves and the record charts with over $2 billion in sales and climbing. >> as the boom in the music takes hold, western wear dealers can't keep up with the demand. >> you've got a kid, a house payment and these people are more like you are than madonna is. ♪ ♪ so much it ♪

women in country was a huge thing in the nights. you had reba mcentire, martina mcbride, the dixie chicks, shania twain ♪ ♪ let's go girls ♪ i remember when shania twain came out, i was obsessed with her. i thought it was because i was really attracted by her but i just wanted to be her best friend ♪ ♪ oh oh oh you're totally crazy ♪ in our society now women i won't say dominating. i think they're just rising to their true place. ♪ ♪ i feel like a woman ♪ as things wore on it became a great decade to be a girl. ♪ >> after years of singing back-up for stars such as michael jackson and rod stewart she exploded in 1993 with her

album "tuesday nightclub" ♪ ♪ all i want to do is have some fun ♪ ♪ i've got a feel i'm not the only one sneft sneft. it's been so long coming and playing female artists, so it's definitely a different environment now. >> female artists like sheryl crow or liz fare, even though they had success, they were routinely marginalized within every aspect of the industry. >> there was not a space in pop culture where women's voices were respected or taken seriously. ♪ ♪ i'm just a girl ♪ there was such a strange dichotomy, super girlie but kind of tough. in front of this band of all guys. ♪ ♪ that's all you let me be ♪ i'm just a girl in the world and that's all that you'll let me bchlt it was like the middle finger up to ever guy that ever annoyed you.

>> oh, hi. >> we ran into each other. >> shopping today. thought we'd take you with us. alanis is here with a brand-new album. >> a brand-new look, i notice. >> my personal promise was i wouldn't stop until i wrote a record that really exemplified and nailed on the head what was really going on for me. ♪ ♪ i know the version of me she preferred it like me would she go down on you in a theater ♪ what did she say? women can say that? yes, she did. it wasn't this oh, my god, you left me and i'm sad. this was rage. you didn't hear this from women ♪ ♪ ♪ and you went away ♪ ♪ it's not fair ♪ in america alone jagged

little pill sells 15 million little albums. it's alanis's moment. ♪ you oughta know ♪ learned how to write for my own reasons an write for myself and it's pretty ironic that if moment i started doing that was the moment that most people related to it. ♪ >> it was that ego sent rick tendency to think you're alone in your pain. i quickly realized that millions of people were feeling along with me. people were tired of conforming. i think there was this door that busted open and i was on the crest of the wave. ♪ ♪ it's like rain on a wedding day ♪ ♪ it's a free ride on ♪

ironic was funny because what she was talking about was not be ironic at all. out of that you get not just the last alanis morrisett, there's a lot of other women making music, and let's celebrate all of it. >> last night some of the top female women took the stage for a series of summer concerts rocking the world and shattering misconceptions. >> a lot of the concerts are male-dominated. this is sorts of, you know, a way to even the scales a little bit. ♪ went to the doctor sneft i went to the mountain ♪ i looked to the children i drank from the fountain ♪ there's more than one answer to these questions ♪ lilith fair validated a lot.

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♪ ♪ gangsta rap, the angriest

kind of rap music. it glorifies brutality and sex. >> it takes hold in the early '90s. people are moving away from public enemy of the '80s and much more into the realty. sneft young anythinga got it back cause i'm brown ♪ nose in your face. one song block the please in the most on seine terms. >> we feel that it will go good with the rap and boom there it is. >> nwa is the biggest hip-hop band there is. >> first time i heard it, that ice guy is all right but the rest of this is garbage. that was pretty much the attitude initially of most people who were part of the hip-hop. >> nya ain't shit to me. stuck to the [ bleep ] sneft sneft. the east coast, we up vented

hip-hop. this is the thing like the east coast is the home of hip-hop and we're all going to have a say in where it goes. >> you think about stomping, up in the stomp bronx -- [ bleep ] compton. >> you going to continue to make money after this. >> as long as it's violence, rap music, gangsta rap music. >> nwa had to splinter. the first person that walks away is ice cube. >> same reason he left is the respect i left. you know, tired of making other people money. it's my turn. ♪ ♪ tonight's the night ♪ deep trouble ♪ ♪ >> suge knight wasn't a real gangsta got into cahoots with dr. dre and they became death row reports. >> knight, 6'3", 330 former bodyguard has become one of the

most feared men in the music business. >> dr. dre, who makes beats better than anybody. this guy fixing to deliver a hit. >> he put out his first solo album. not only do you get dre. you get snoop dog. ♪ dr. dre is at the door ♪ snoop dog and dr. dre at the door, that's crazy. they knock the door down, baby. ♪ we're crazy ♪ 70% of rap music was purchased by whites. >> it must be the coolest place in the world they start this music. >> other music is more like a fairly tale story where now we can hear somebody else's history and understand where they're coming from. ♪ ♪ death row in the house now ♪ it made it digestible to

everybody. it was a hip-hop tsunami. >> it's going to be the next mo ta motown, you know what i'm saying. ♪ creaming and crawling ♪ >> the hand. of gangsta rap superstars are not just singing about being mean and nasty and vicious, they're accused of living up to their lyrics. ♪ ♪ about to get all the spectacles ♪ tupac shakur was arrested in new york and charged with sodomy and sexual assault. atlanta cops had arrested him less that a month earlier for shooting two off duty police officers. >> he was lying in jail waiting for his appeal when suge knight moved in and basically offered to pay his bail if he signed a contract. >> you win, you art for bigger plateau and you will be made one of these days .

>> even though he was an east coast guy by birth, he's wrapping on the west coast. ♪ ♪ say what you say sneft let me serenade the streets of l.a. ♪ >> shug was trying to expand death row all over the country. who controlled most of the music in the east at that time? bad boy. ♪ >> bad boy, goes on, baby. >> what goes on? >> good in the hood. >> sean puffy home founded bad boy and biggy smalls was his marquee artist. kind of a gangsta rap for the east coast. ♪

>> i make music about what i know, you know what i say. if i work at mcdonald's, i make songs about french fries and big macs. i see killings and girls and that's what i wrap about, what's in my environment. >> and the winner is. >> b.i.g. >> in the house. >> hey hem almost broke house in that place that night. >> any you want to stay a star and don't want to have to worry about the producer trying to be all in the video, all on the record, dancing, come to death row. >> shug calls puffy out. he doesn't mention his name but everybody knows he's talking ability puffy. >> the idea of a territorial beef is being drawn out in front of your eyes in real time.

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he was 25. >> he's been at the center between east and west coast rappers. >> a star in the often brutal world of gangsta rap has been gunned down. >> they suspect that small's death may in some way be payback for the september killing of tupac shakur. >> when tupac and piggy were desig assassinated, it was the death of a revolution. >> they were the two of the most successful, phenomenally wealthy. why are we seeing that? >> they had tried to break out but many say they were trapped in a world they created. they were forced to keep it real and that's a sad kmep teary. >> i remember seeing news reports and editorials about how can we let our children listen to this when these artists were being killed at an incredible rate and i thought it was going

to end. >> they've made a hot of money in gangsta rap music has stopped playing. >> we lost two of the greatest artists in hip-hop historic. that vacuum was there for a while. it's like ok, what are we going to do. ♪ ♪ we used to rock the show ♪ ♪ so far from being on the door ♪ ♪ notorious ♪ i'll be missing you was didi's song about big. suddenly it's like, oh, dam, puffy's going to be a legitimate solo act and enters the next phase of hip-hop. ♪ ♪ ever step i take ♪ there's sampling and then there's samping. to wrap over it to appeal to young listeners and their parents. ♪ ♪ i'm coming snebd ♪ they want to party. ain't nothing wrong with partying. puff daddy built a empire out of it ♪ ♪ the sound shifted and the

use of samples exploded. many problems was a diana ross sample that an older crowd could hear and say that sounds familiar to me. ♪ ♪ ♪ >> it's on the surface a heavier song but the hook is inviting and warm. ♪ ♪ ♪ say what ♪ >> hip-hop had hit this point where it had become mainstream and it starts appearing in other forms of music. there's this kind of rap happening. there's hip-hop that can be found in pop music. ♪ i'm getting frantic ♪ ♪ guaranteed to satisfy sneft sneft. there's new jack swing. ♪ >> teddy wiley was a big new jack swing processor. he produced everybody.

12340e69 all i wanna do is the boom boom boom ♪ he had effect. he had his own group guy. he did heavy d and the boys. it all had this kind of rhythm that made you have to dance ♪ ♪ good down good lord ♪ new jack swing was someone that could swing with the legislatively stevie wonder with the beat background of a public enemy and marry those two ♪ i like the way you work it ♪ ♪ yo diggety ♪ it's the masterpiece of the new jack swing era. ♪ ♪ we out we out ♪ hip-hop was a male dominated business. seriously. you not shaking ass, get outta here. ♪ ♪ i want to take a mitch or two and give respect to the man that made a difference in my world ♪ really until salt and pepe and that blew the doors out of

it. ♪ ♪ what a man what a man what a mighty mighty good map sneft ♪ ♪ who else? oh, that's mc light ♪ ♪ ♪ ♪ >> oh, who's this queen latifah girl. later on, oh, who's this missy. ♪ ♪ try to maintain ♪ they were respected as aboutists. they didn't have to shake booty or wear low cut blouse to change the way we view things. >> to me the best two females to come out of the 90s is missy elliott and lauren hill ♪ ♪ the role of women in hip-hop, is it changing, like yourself. >> it's something that's always been there.

♪ ♪ she sings, she wraps, there's heartache involved. it's all encompassed in one amazing piece of art. >> the miseducation of lauren hill. lauren hill echoed what many might have been thinking. >> this is crazy because this is hip-hop music. you know what i mean? >> she's going to be big, big. well, she already is a big, big star. you get five grammys, you are. >> many thing she's going to define the connections between hip-hop for everybody. >> nine inch nails. >> when emcame, what's this white boy doing. >> i can't figure out which spice girl i wanta get pregnant.

>> and dre's behind it? he's in. he's in. >> he's not trying to be black. he's out pretending he has this urban stories. he's telling his story portraying lower middle class white life, which hip-hop had not done before. i think that's why he was so appealing to so many people. >> kids in america had a sufficient amount of money and a different pair of clothes to wear to school every day. >> eminem is the logical conclusion of 20-odd years of hip-hop. now deciding we need to create our own thing. ♪ ♪ to make progress, we must keep taking steps forward.

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but we couldn't do it without you. thank you, san francisco. gracias, san francisco. -thank you. -[ speaks native language ] let's keep making a differene together. next big musical thing. prodigies new album enters the chart at number one. ♪ up until the end of the 'nantz, dance music was a dj, it was a beat. all of a sudden, there was a face to it. the chemical brothers come up. this is very much the recycling age. is this music recycled? >> everything is secondhand.

go new places and create something new with it. ♪ >> all the stuff is going on at the same time. massive attack, moby, so you're seeing what we call electronica, techno really kind of take hold beyond dance clubs. all these artists end up laying the seeds for what would become a pretty huch revolution of music. ♪ >> everybody's talking about them and they're headed to america. it started with the beatles and the stones. well, move over boys and roll over bay they haven. the spice girls are coming. ♪ ♪ if you want to be my lover sneft sneft. every person had their own permit and every fan can choose a different one that they related to and it was brilliant.

♪ ♪ but that's the way it is ♪ there needed to be some music to be the sorbet on the palate. >> there were about to be more teenagers than in any other time. teenagers wanted to be entertained. they wanted to have fun. ♪ ♪ even in my heart i see you're not being true to me ♪ the back street boys made a video for "quit playing games with my heart" them in the rain getting all wet being sexy and it became a hit ♪ ♪ quit playing games with my heart ♪ this is where it all started right here in this house. the guys coming here doing volcano m, recording. i had a karaoke machine.

>> lou perlman said i think i need another one of these. ♪ ♪ tearing up my heart snoend send me out a feeling ♪ it was a little overwhelming to be 16 years old and have that many people trying to attack you. it was craziness. it felt like a dream. >> one by one the breathless few got the lucky autographs. most were missing school. many had mom as chaperons. >> all these people began on disney. so many people came out of the mickey mouse club. kerry russell, justin kymber lake, ron gosling, britney spears. >> that's like the 1927 yankees in terms of pop. ♪ how was i supposed to know ♪ that something wasn't right ♪

the biggest consumers of music and brittany has become their queen. >> i'm not that innocent ♪ ♪ oops i did it again ♪ ♪ ♪ ♪ >> brittany was the madonna whereas christina was the mariah. ♪ ♪ whoa yeah yeah yeah yeah ♪ very tiny girl, under five feet. when she opened her mouth it was like this burst of like wind came through your hair. you're like that voice is coming out of that girl? the end of the 90s is a really precarious strange time for music. m the stops paying music videos and starts doing reality programming, like that's never going to take off. >> music would be as much or more in peoples' lives than it ever had been, but the economics