the evolution of female sexuality. you start with beds that had to be separate and you could not say the word pregnant. i had a lot of sex outside of marriage. fast forward to now when we celebrated love and we'll give you an award for it.

generation x, whatever these young girls were called were a

hard sale. >> advertisers would pay premiums for college educated and young adults, 18 to 49. we started reinventing and trying to speak to that audience. >> where is someone? i am starving. >> is there a table ready? >> the chinese restaurant was one of the very, very early episodes of "seinfield." truly nothing happened in the episode, they were waiting for a table. >> i feel like just walking over there and taking some food off of somebody's plate. >> we said to larry david, hey, nothing happened. and larry was offended. he was wildly offended. >> nbc believed in the show so they said we are committing to four episodes. >> yes, all right. >> normally is 13 or 8 or something. >> at least. >> we didn't think they had too much confidence in the show. >> we didn't think it would

work. we felt they had to go through a process and they would learn. >> you know, i was alone. >> the turning point for "seinfield" from like nice show that all of the cool people kind of know about but that's it to massive hit was the episode called "the contest" where they try to obtain self pleasure as long as possible. >> 6:30. time for your bath. >> george, i am hungry. >> hang on, ma. >> once you do 30 minutes on masturbation. you can get away with anything. >> i guess you will be going

back to that hospital. >> oh, my mother. >> are you master of your d domain? >> i am king of my county. >> people were talking about that in the entire second. two of the greatest words in sitcom history. >> i am out. >> the breakthrough was the character were not nice people. >> one help. >> they were narcissistic. they would screw each other at a drop of a hat. >> he's just a dentist and yet be best friends the next week. >> we don't have to love them, we just have to laugh at them. >> i am really sorry.

>> the idea of a character with darker tendency. that was so taboo in television comedy. >> still a lot of things that are high structure and we are able to find ways of pushing in those boundaries. the audience was saying we were smart and intelligent and high-quality programming. the more we were putting out, the better we were doing. >> "friends" is about that time of your life where your friends

was your family. >> when david crane and i lived in new york, we were apart of six people. we celebrated everything together and there is that period where we were looking to be throughout on your own and the people you relie on are the ones who live down the hall. >> here we go. >> pivot. pivot. pivot. pivot. >> everybody was obsessed of the show. which one of these characters were you? were you a girl, were you phoebe or rachel? >> this does put me in a better mood? >> the kids who were watching the young audience saw a

lifestyle that was as aspiratio. >> i wish i looked like matt leblanc. i wish i had jennifer anniston's hair. >> they bonded with these characters and they were invested in ross and rachel's relationship. >> okay. more clothes in the dryer? >> i was dropping my daughter off for sunday school at our temple and literally my rabbi stopped me and said what's going to happen with ross and rachel ? >> where's chip?

>> the one with the promise my favorite. >> i can't go to my own prom without a day. >> you can wear my tux. >> this seems like a surprising way to get rachel know how ross feels. >> rachel, ready or not, here comes your knight and shining. >> chip! >> oh dear. >> ross sees himself and you see that look on his face and how sad he is because he wanted to take her to the prom. >> when he crossed the room, i still get chills from it. when she crossed the room and gave him that kiss. the audience went insane.

(customer) hi? (burke) happy anniversary. (customer) for what? (burke) every year you're with us, you get fifty dollars toward your home deductible. it's a policy perk for being a farmers customer. (customer) do i have to do anything? (burke) nothing. (customer) nothing? (burke) nothing. (customer) nothing? (burke) nothing. (customer) hmm, that is really something. (burke) you get a whole lot of something with farmers policy perks. see ya. (kid) may i have a balloon, too? (burke) sure. your parents have maintained a farmers home policy for twelve consecutive months, right? ♪ we are farmers. bum-pa-dum, bum-bum-bum-bum ♪ (burke) start with a quote at 1-800-farmers. i don't hydrate like everyone else. because i'm not everyone else. they drink what they're told to drink. i drink what helps me rehydrate and recover: pedialyte® sport.

because it works... and so do i. ♪ hydration beyond the hype. ♪ what's on the horizon? the answers lie beyond the roads we know. we recognize that energy demand is growing, and the world needs lower carbon solutions to keep up. at chevron, we're working to find new ways forward, like through our venture capital group. backing technologies like electric vehicle charging, carbon capture and even nuclear fusion. we may not know just what lies ahead, but it's only human... to search for it. mr. clean magic erasers ♪ mr. clean magic erasers flowers are fighters. that's why the alzheimer's association walk to end alzheimer's is full of them.

because flowers find a way to break through. just like we will. join the fight at alz.org/walk (vo) singing, or speaking. reason, or fun. daring, or thoughtful. sensitive, or strong. progress isn't either or progress is everything. [♪] if you're only using facial moisturizer in the morning, did you know, the best time for skin renewal is at night? olay retinol24 renews millions of surface skin cells while you sleep. wake up to smoother, younger-looking skin with olay retinol24. i'm really nervous. i don't know what i should wear. just wear something not too crazy, remember it's a business dinner not a costume party.

on a spotty network this is what she heard... just wear something crazy, remember it's a costume party. a costume party!? yes! anybody want to split a turkey leg? okay, let's play show business. i always knew i would one day end up doing a talk show. inless than two years, arsenal

hall would get into "late night" television. >> johnny was the big dog. i knew everybody on the planet was not watching him. it dawned on me that i could go many weeks and not see a mo-town group on "the tonight show." >> there was a whole world of talent that had never and would never had been on any late night show. the light crew came on and sang "me so horny." i never seen anything like it. it was explosion in the audience. >> he appealed to a black and white young audience and a much

broader appeal of the power to be hadestimated. >> rap was real big among our team. >> having maya angelo on, where would you see her standby? >> see my laidy home last night. >> he didn't have black people on the show. if you were him. you wanted to be on "arsenal." >> he said you were pulling back a little bit. you have been instructed not to say much or be out spoken. >> i have heard that but i never know who says it. i think it is wishful thinking. guess who suggested to bill to

do the arsenio show to get a younger demo. >> hill dog? >> he attracted a lot of people who were not fans before that night. the '90s waycs a glorious momen. you saw these representation you never seen before. the premise of "the fresh prince" was this kid comes from philadelphia. >> ♪ >> his mom says i am going to send you to live with your uncle. >> he shows up with his baseball

cap at the mansion. like he did not know how to act. >> the black producers were playing with this expectations of what is blackness. >> the incredible work of "fresh pr prince" was when it was showing the way that being black was always going to be a problem no matter what. >> vehicle registration, please. >> just a second. >> this is not my car. >> here is the episode i remember they get pulled over in a car. >> what? >> he's going to tell us to get out of the car. >> get out of the car. >> we had actual interaction with the police that are horrible and racist in a lot of ways. >> and carleton has the epiphany about how money won't save him. >> no map is going to save you or either is your glee club or who your daddy is. when you are driving in a nice

car or a strange neighborhood, none of that matters. they only see one thing. >> the writer of "the fresh prince of bellaire" hat a brief task. >> don't touch that dial, we are about to flip it for you to one of this year's most talked about tv shows. >> you can do what you want to do in "living color." >> ladies and gentlemen. "the living color" was the first show that was created and written by and starring african-american. all of those things in one. >> this is celebration of culture and exchange. sort of opening the doors to allow america to come on inside. >> welcome to the home boy shopping network. >> a lot of what they did in "living color" was trying to

take the stereotype or the misperception of what black men are and turn them upside down. >> not only you get all the cable station but you will be able to talk directly to the astronauts. >> it brought this smart and controversial comedy, black folks never seen before that centered around their life experiences. >> who are you? i am the minister. >> african-americans composed 25% of fox's. >> i always get trapped in the corner of somebody named bob. >> i just saw boys in the hood, okay? >> i didn't know, martin. i didn't know. >> they knew that they needed to capture this audience to grow. >> you think you are smart and cool? >> if you think you are getting a job, you are a damn fool. >> they basically gave the black

craters freedom to do whatever you want, just get the audience. >> the wb and upn took that from fox. >> your shoulders are harder than breast implants. >> i am a new millennial woman who'll not be defined by traditional female roles, okay? >> a lot of networks built themselves up. >> take it to the east and the west. >> the african-american shows index is lower in terms of household income. >> over the course of the decade, the network started moving away from those shows. >> i will be dammed if i let them destroy my neighborhood. >> black creators felt used and abused. >> you made your money, you built your audience on us and now you know, you are done.

kin , it's a beautiful reflection of everything you've been through. that's why dove renews your skin's ceramides and strengthens it against dryness for softer, smoother skin you can lovingly embrace. renew the love for your skin with dove body wash. new crest pro-health complete protection kills 99% of bacteria. plus, it works around... ...and around... ...and around the clock. crest pro-health complete protection gives you 24-hour protection. crest. the #1 toothpaste brand in america.

i brought in ensure max protein, with thirty grams of protein. those who tried me felt more energy in just two weeks! [sighs wearily] here, i'll take that! woo-hoo! ensure max protein. with thirty grams of protein, one gram of sugar, and now with two new flavors! mother 1: i don't think that many kids in my son's school even do it. father 1: he makes fun of his friend who vapes. mother 2: he would never try it. father 2: she's into soccer. father 1: she's on the honor roll. father 2: she's just not the type. mother 2: no way. father 2: no way. father 1: no way. mother 1: no way, my kid would never vape. narrator: get your head out of the cloud. today, nearly 8,000 kids will start vaping. maybe even yours. learn about the dangers at talkaboutvaping.org

it is not about the parents solving the kids' problems. it is the kids solving their own problems. >> the '90s had 90210 tv mania. >> that was a sign that television was focused on these young people.

it shows teen heartbreak in a way that was staggering real from the time. >> how do you like this? >> like what? >> the idea that everyone is misfit and you have this insecurity of who you are supposed to be. >> i keeps sounding stupider and you have to say something else to make it stop. >> oh, i remember i owe you $30. >> "so-called life" was not the show the people watching. they were watching "90210."

it was the people who did not recognize themselves in "90210," ah-ha, now i recognize myself. >> ricky was out on the show eventually and that was a story line that was treated with great sensitivity. s. >> i belong nowhere with no one. >> it was so deeply felt. man, i hate high school. it was about the kind of krarkts who tv does not want to show you or treat them as the butt of the

jokes. >> roll down the window because i got a big one brewing. >> oh no. >> the young audience was the audience that everybody wanted to get. people in network - >> this concept was real life soap opera. >> we got a call from mtv and they were toying with the idea of doing some kind of a scripted show of young people. >> but, ultimately decided the idea of a show with writers and actors would be too expensive for them. >> the real world. >> that was what it was supposed to be. >> we apply all the drama rule to documentary to get our, what we call at the time a docu show. >> this is as true story. watch what happens when you put

these things together in a house when people start being polite and start getting real. >> you had not seen anything like that on television of the open and honest discussion of race. >> i can try as much as i can and trying to deal with you but ignorance is ignorance and stupidity. >> the "real world" becomes this moem for real tv. >> you had a young woman getting an abortion and the camera goes right up to the doctor's door. by the third season, you have a young man who's feeling aids. >> he's hiv positive and it was like no, not him. i like this guy and i don't want him to have to suffer. >> it was such a triumph that

pedro had the courage to come out with aids in my community, we all felt like wow, he was our hero. >> he falls in love and he and his partner showing the ceremony. this was long before same-sex marriage were legal. >> i have to believe that all the pain that i am going through, all the anger, there is this frustration that something is bigger than that. >> aids have claimed a young man. zamora died at the age of 22. >> i am glad i got to know zamora. he's still remembered today. i hope you enjoyed and learn from pedro's life of compassion and faear lessness. ver: pedialy. because it works...

and so do i. ♪ hydration beyond the hype. ♪ flowers are fighters. that's why the alzheimer's association walk to end alzheimer's is full of them. because flowers find a way to break through. just like we will. join the fight at alz.org/walk what's on the horizon? the answers lie beyond the roads we know. we recognize that energy demand is growing, and the world needs lower carbon solutions to keep up.

at chevron, we're working to find new ways forward, like through our venture capital group. backing technologies like electric vehicle charging, carbon capture and even nuclear fusion. we may not know just what lies ahead, but it's only human... to search for it.

come on, tell us about the guy. what's his name? >> all right, her name is marla, i am seeing a woman. >> in the '90s, gay characters were always secondary or third. there was never a gay character

that was the lead of a show. ellen degeneres, the comedian was about to come out as a lesbian. she does it on "time" magazine that yes, i am gay. they decided the character that ellen plays will also come out. >> it won't be long until god knows what. >> we were getting bomb threats and disney was getting a lot of flags for even thinking about having a coming out episode with ellen. >> i am 35-year-old, i am afraid to tell people. i just -- susan, i am gay.

>> it was the bravest thing i saw. the broadcast was accompanied by coming out party from all around the country including in birmingham where the abc station refused to broadcast the show. >> she did a great thing. she was brave. >> i made a decision that i was not going to live a lie. i belong with everybody else.

>> we used to say ellen opened the door and we knocked it out. ♪ w "will and grace" was a great show, helping the mainstream connect to the gay community. >> i think i am going to fix this thing. >> play hardball, baby. i figured 25% of the country would not watch the show just based on the fact that we had two gay men on it. but we can make believe of will and grace can get together.

>> will, i told you if you live with a hetero long enough, you are going to catch it. >> that's a shame, an image like this is completely wasted on it us. >> i remember the network called every other week, can we just fall in love with grace. >> the creator was like, that's weird, she's gay. >> why was i not your girlfriend, queer bait. >> "will and grace" was the first time you saw characters on television that made gays normal. you wanted to be friends with them. >> a catholic girl gone bad and karen, what are you supposed to be? >> there was a kind of -- in

terms of allowing yourself not to be perfect. >> if you are a successful sales woman in the city, you have two choice, you can screw it and go out and have sex like a man. "sex and the city" was a huge success from the start, it was funny and clever and candid. our relationships, the religion of the '90s. >> these are women who were making good living and they were independent and single and they were sort of feeling of power. >> i said olive. i wanted these women objectifying men in the way that men objectifying women. >> you used to not able to discuss sex. there were never people talking

about orgasms or sex. >> words are essential. >> we have been seeing each other for a couple of weeks, i really like you. tomorrow night after dinner, i want to have anal sex. >> these are women sharing everything with each other and they're discussing what anal sex means? >> he goes up there and there is fw going to be a shift in power and should she do it. >> the body was designed for what it was supposed to do. >> yes, it is fabulous. >> the show focused on the relationship between the women and telling the story of them as really soul mates together as well. >> you did the right thing of buying that apartment. >> you love it, right? >> yeah. >> you won't be alone forever. >> women are set up in narratives in which one can succeed and so showing women not competing with each other and as

supporting each other was also an important narrative change. >> okay, girls, see you tomorrow. >> i think sex in the city helped make hbo plays people would think, i wonder what they'll do next. (customer) hi? (burke) happy anniversary. (customer) for what? (burke) every year you're with us, you get fifty dollars toward your home deductible. it's a policy perk for being a farmers customer. (customer) do i have to do anything? (burke) nothing. (customer) nothing? (burke) nothing. (customer) nothing? (burke) nothing. (customer) hmm, that is really something. (burke) you get a whole lot of something with farmers policy perks. see ya.

(kid) may i have a balloon, too? (burke) sure. your parents have maintained a farmers home policy for twelve consecutive months, right? ♪ we are farmers. bum-pa-dum, bum-bum-bum-bum ♪ (burke) start with a quote at 1-800-farmers. don't settle for products that give you a sort of white smile. try new crest whitening emulsions. for 100% whiter teeth. its highly active peroxide droplets swipe on in seconds. and stays on ten times longer to continue whitening long after you apply. with virtually no sensitivity. no rinsing, no brushing off. just apply and go. try new crest whitening emulsions. better. faster. 100% whiter teeth. shop crestwhitesmile.com ok everyone, our mission is to provide complete, balanced nutrition for strength and energy. whoo hoo! ensure, with 27 vitamins and minerals, now introducing ensure complete! with 30 grams of protein.

open talenti and raise the jar. to gelato made from scratch. raise the jar to all five layers. raise the jar to the best gelato... you've ever tasted. talenti. raise the jar.

this is a gamechanger, who dares to be fearless even when her bladder leaks. our softest, smoothest fabric keeping her comfortable, protected, and undeniably sleek. depend. the only thing stronger than us, is you. this is the tempur-pedic breeze° and its mission is to make sleep...feel...cool. so, no more night sweats. no more nocturnal baking. or polar ice cap air-conditioner mode. because the tempur-pedic breeze° delivers superior cooling... from cover to core. helping you sleep cool, all night long. during the tempur-pedic summer of sleep, save $500 on all tempur-breeze mattresses... ...and experience your coolest sleep this summer, with our best breeze savings of the year.

and now ladies and gentlemen, here is johnny. >> johnny carson was not just the host of "the tonight show." johnny carson was the man that america said good night to for 30 years. for my watch johnny decided that 30 years was a great time to take a bow and say thank you and good night. >> 30 years is enough. johnny told no one what he planned to do and we were not prepared. that sets a menousical chair.

>> jay leno was the substitute host when he went on vacation. >> six months ago people were talking about donald trump as a presidential candidate. next joke. since then he had an affair and left his wife and run up a debt for about $70 million. i guess he'll be running as a democrat. jay leno wanted to essentially doing what johnny carson type show. >> they had different styles. >> i am going ask you to turn the cameras off, please. >> we want to drop off a basket of fruit. >> i was oftentimes that target.

i can be on there. it was letterman's dream to be the host of "the tonight show." he idolized johnny carson rightfully so. >> that was the faith of nbc's late night star, jay leno and david letterman. >> most of us thought letterman got i, jay leno got it. >> when we found out leno was going to get "the tonight show." we were depressed and we felt we were being punished for making fun of them and not cooperating and not being as collaborative as we could have been.

>> by all rights, david letterman should have taken over for johnny carson. >> we are going to really control all of great night. it is going to cause you a fortune and they put their backs to the wall. >> it has been an honor and a privilege to come to your home all these years and entertain you. i bid you a very heartfelt. good night. "the tonight show" without johnny carson as a regular host made its debut. jay leno stepped into the big shoes. >> letterman asked for leno

advice. >> letterman always took johnny's advice. >> the late night words are about to begin in earnest. david letterman is now headed to cbs. cbs lured him over with a salary four times than leno, giving him the 11:30 time slot. >> there was a talk show war. >> the late night race is about to begin. >> on monday, david letterman's new show debuts here in cbs, and a week later on fox and a week later that by conan o'brien.

it became a crowded space and the competition became that much difficult. >> america is going to have a big chunk missing out of it. >> david letterman had the suits at nbc pausing for a moment. >> did we make the right choice? he came out gang busters and he was beating jay leno in the

>> it's true confessions time for actor hugh grant who is trying hard to put his recent encounter with a hollywood prostitute behind him. >> when hugh grant was arrested, it was big, live action news and hugh grant was supposed to do "the tonight show" that night. >> what the hell were you thinking? [ cheers and applause ] >> it all came together in that moment and everyone saw it and that's it. we were never number two again. >> hey, hey! >> for us it was the fun experience. we got our own theater, an unlimited budget, we've got access to every star in the business who wants to do the show. >> somebody bring me the jaws of life! >> so, i think going to cbs was heaven-sent. it really was. >> good night, everybody! ion be.

♪ my hygienist cleans with a round head. so does my oral-b my hygienist personalizes my cleaning. so does my oral-b oral-b delivers the wow of a professional clean feel every day.

flowers are fighters. that's why the alzheimer's association walk to end alzheimer's is full of them. because flowers find a way to break through. just like we will. join the fight at alz.org/walk

the boss is back baby! the difference in try and triumph... is just a little umph! upsees, i need upsees.

i'm sure this isn't something money can't solve? what the fudge? oh my gosh, oh my gosh, oh my gosh! >> it's kind of hard to pin down what exactly the "x files" is. it's a show about investigating paranormal activities. >> unidentified flying objects.

i think that fits the description pretty well. tell me i'm crazy? >> you're crazy. >> that dynamic, that dramatic tension of believer versus skeptic is one of the engines of the show, and you were always seeing it from a specific point of view. >> they are equals. >> yeah, absolutely. they are equals in a way where they switched gender stereotypes, because the character i play is the intuitive one, and scully is the rationalist, the doctor. >> a lot of those that joined the "x files" might have been drawn to the show for lack of a better way to do it, don't trust big government or anybody but yourself but friends and family, and it's a message that is dark and cynical but a breath of

fresh air in the early '90s. >> the 90s was a time of conspiracies. the internet was starting to spread like hard core computer users so you could have message boards and everybody wanted to talk about the black oil and the bees, and i would go to alt.tv. -- people were nuts for this show. >> it's pure science fiction. >> i think the "x files" influenced nerd culture and in other words taking over the culture, and it was an opportunity to reach a wide audiences. so it did lead to shows like "buffy t ""buffy the vampire slayer"

>> "buffy the vampire slayer" depicted high school, and instead of feeling like hell it was hell. it was literally built on top of hell. so all of these creatures would come up that she would have to fight. >> three in one night. >> it was a brilliant metaphor or adolescence and all the demons you have to slay. >> one of the story lines is where she has sex with her boyfriend for the first time, and in the world of buffy he becomes literally evil. in order to save the world,

literally, she knows she has to send him to hell. buffy knows in an instant he has become good again, so she has this moment of reckoning to decide whether she has to do it or not, and she makes the sacrifice to push him back into hell. the show was really working on multiple levels and buffy, in particular, we saw a character that was a reluctant pro pro-taganist. >> '90s television was trying to do something different, and that was who was held up as a hero. >> it began to show us much more

of a range of the african-american community. >> we started focusing on teenagers in a more realistic way. >> and thinking a little more outside the box in terms of what people might want to watch. >> you're out of order. this whole trial is sexy. >> by the end of the '90s, it feels like a 300 network world, and that means an explosion of opportunity for all sorts of different stories to be told. >> was that the oven timer? >> that's right, my friend. it's time for -- >> "baywatch." can you believe they gave stephanie skin cancer? >> i still can't believe they promoted her to lieutenant. >> you are just saying that

because you are in loving with -- >> i say always keep them running, all the time running -- run! run! where did you get those? >> a machine, you want one? >> no. >> you come home, turn on that television. >> i don't want it. >> what do you want? you want comedy. >> stop it. >> boom there, you go. >> situation comedy. >> there's 23 minutes of magic. >> you fell in love with these characters. >> what you talking about,