>> imagine what it was like when the rolling stones would shock parents everywhere. how times have changed. >> it's a tough time to grow up in. you learn how to write for yourself and it's ironic that most people related to it. >> platinum record. >> country music has taken over the airwaves and record charts. >> the honeymoon is over.

we are getting down to real commerce. >> are these girls just crazy? >> yes, they are.

>> you may think of it as the channel that rattles your china occasionally your teeth and hypnotizes your children but what you may want to know is that mtv is responsible for complete revolution in the music business in this country. mtv makes the hits. it's as if there was just one national radio station for new songs. ending the 80s in terms of rock music you have a lot of hairbands. poison, rat, warrant. >> a lot of hairspray going on. a lot of sexually suggestive lyrics. it's not deep music but mtb pushing it. >> they were expected to have a

certain facade. >> mtv's ratings are small. but those who do watch mostly teenagers and young adults by a lot of records and tapes and cds. and they buy the most of what they see the most. two members of the heavy metal band aerosmith dropped by mtv's offices to screen their new video. they brought a big bag of cash as an incentive. estimate the companies would submit videos every monday and then we would have our music meeting and look at all the meals and decide who was going to get put into the new rotation. i was a 21-year-old kid that loved punk rock and i pretty quickly realized that the music that they were playing wasn't what i was into. when the new nirvana video was delivered to mtv i was completely blown away. i said listen they really are incredible and we need to give them a shot. and if it doesn't work then you can push me out of the music meeting. >> it is from the seattle band

nirvana. smells like teen spirit. >> it was the musical kennedy assassination of our time. everybody who was alive then can tell you the moment they heard that song. because nothing like that existed to that point. it was really transcending. >> here we are now entertainers it sounded like a threat, it sounded like a different generation coming in and saying what you have for us what are you going to do for us? >> so-called slackers and generation x they were not being paid attention to end this pressure was building up. especially the music industry for something that actually spoke to them. this is the first generation that will make less than their parents will, it is a tough time to grow up in.

and i think the band and kurt cobain reflect that angst. kurt cobain was a great songwriter. with his ability to scream almost in tune. it just gave an intensity that was really unique. >> nirvana gave the record industry a wake-up call and said here is your new audience. so start looking for the people with the close with the holes in the knees and you better run to those clubs, to buy up the next one. >> i would go to the clubs and see bands like screaming trees and it was a refreshing change from the competitive sort of la and hollywood 80s and it was just suddenly so cool to be from seattle. >> one of the biggest stories these days is a so-called rain city renaissance with the emergence of punk metal grunge

rock. soundgarden, nirvana, alice in chains and pearl jam from seattle, washington. >> why don't you tell me what the biggest misconception about the so-called seattle music scene is? >> everybody is a grunge band. >> every band sounds different from each other are being lofted up to the main stream as being this is what grunge is. >> no one has ever asked us that before. so tell me about the seattle sound, what is going on up there? what's in the water? >> hands night, bands like nirvana, they didn't want any part in the music industry machine, but there they were on the charts and on the tv selling millions of records.

>> a little bit overwhelming to see this many people. we are used to playing small clubs. and we want to go back to playing small clubs. >> rock tour kicked off in phoenix, arizona thursday night it is a multi-act package called the lollapalooza tour. >> 1991 we were the first band on stage at the first ever lollapalooza. which was a tremendous thing for my band and i. >> lollapalooza is cool. >> the idea that you could get these important and popular bands from the underground like jane's addiction, nine inch

nails. soundgarden. red hot chili peppers and you get them altogether, it felt like a really new idea. >> the mid-90s it had been parodied by the simpson's. >> advertisements area and tons of security guards. >> it is in the american lexicon. >> it has co-opted the counterculture. >> the honeymoon is over. we are getting down to real commerce and there is a certain kind of decision going on. >> i could but put a zero after everything. i thought that maybe when i reached all these goals i would find some sort of peace. and i didn't and it was like i am more miserable now than i ever was.

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i would definitely recommend the new sensodyne nourish to my patients. sensodyne nourish has a bio-active mineral action that nourishes and strengthens teeth. patients should act now to prevent sensitivity in the future. the new sensodyne nourish will help patients invest in healthier teeth. >> by the release of in utero the much anticipated third album of nirvana. >> walmart is refusing to sell nirvana's new release which includes a song called. the chain says it wants to be sensitive to its customers moral standards. >> to get into walmart they had to change the title of the song and i don't think kurt was too

happy about that. he always had that conflict between wanting to maintain that kind of punk authenticity but also, wanting to be popular. >> the star making machine had such, had sucked nirvana up into its evil guts and they had to deal with it. >> obviously someone would say that's because kurt has been on it the whole time. it has been really damaging to us to tell you the truth, it has affected my personal life a lot. >> i was in the front row of the unplugged performance and it was a serious artistic performance. those songs were chosen for a particular reason. >> my girl. my girl don't lie to me. tell me when did you sleep last night. >> i remember watching him play, the cover of this song

where did you sleep last night. and it was emotional for me because i loved nirvana and i felt this connection to kurt cobain and even when i was young i was just so worried about him. >> my girl. >> that era there was always speculation that he is not doing well and has drug problems. and nirvana unplugged was like the cloud has parted. you know and it seemed like everything was going to be okay. >> from seattle tonight word of an untimely death. the lead singer of nirvana shot and killed himself at his home in seattle washington today. >> it didn't come as a major surprise. but it was devastating. because of the way it happened. >> pulled over and i started crying right there.

i just don't understand it. >> i think he was the closest that his generation came to a john lennon. and that he was writing very much from the heart very directly and he didn't play according to the rules. >> i was 16 when that happened. and if you turned to music. for solace in your life, to then see your hero kill himself. it was devastating. >> it certainly sucked the air out of alternative rock. you know the best band fell apart after only making a couple records. what do you do after that? >> oasis, it was like the hangover of grunge. my head is pounding it has been insane, let's turn on oasis. >> you are my wonder wall.

>> they wanted fame. no matter how big they were, they wanted to be bigger. two we know we are the best band in the country. it's as simple as that. >> no false modesty. >> anybody that has the balls to do that is good in my book. >> i'm a creep. >> creep came out in the early 90s and that was as much of an outlaw kid as any of the nirvana songs or the pearl jam songs but it was highly extraordinary. >> everybody characterizes the band for that and we just have to say whether we have a chance to prove that we are not just that. >> okay. >> i remember vividly listening to radiohead's next record, the ben's nonstop and was seriously

gigging on every part like percussion and every tiny little nuance. >> okay computer and has critics tripping with praise. >> computer is like dark side of the moon of the 90s. it really showed that this is going to be a defining band of the next 25 years. >> you couldn't tell the whole story, the evolution of what came out of grunge through radiohead and what came out of alternative. >> i was always interested in hip-hop. the sort of nonlinear

connection. >> defining what is happening with that mesh of styles he is mixing electronic and country. wrap in rock 'n roll, everything. everything he is throwing the kitchen sink in. >> dave created the foo fighters. >> this is the time i had actually fronted a band stand up and sing and seem charismatic or whatever, which i can't do. but i need to just keep playing and making music. >> looking to the sky to save me. looking for a sign of life. looking for someone to help me. >> in an area where everything was serious. it had a heavy tone, the foo fighters create learn to fly

music video. they found this perfect balance between making people laugh with also having the ability to play incredible rock music.

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to becoming the sound of the 90s. >> one of the things that was overlooked while all this rock 'n roll explosion was going on was country music. these acts were putting up good music they were touring constantly around the country and building up a fan base. >> limit all on my roots i showed up in boots. and ruined your black tie affair. >> number one in the nation was garth brooks. surprised by that? >> i guess my family knew where they were going to ask the questions before they did. >> whiskey drowns and the beer chases my blues away. >> living in mississippi country was a huge part of my life. and it was all because of garth brooks. the first time i ever saw him in concert i was probably 10 or 11 years old. i said that is exactly what i want to do.

>> garth brooks is the biggest selling artist of the decade and the fastest selling musical artist ever. he has been described as a cross between a john wayne and mick jagger. the looks of a cowboy and the moves of a rock star. >> as they became may be less twang in their way, that just expanded their audience. artists like george strait or brooks & dunn, plenty of acts really worked their way up and became massive. >> over the last two years country music has taken over the airwaves on the record charts with over $2 billion in sales and climbing. >> as the boom in the music takes hold western where dealers cannot keep up with the demand. >> you have kids and the house payment and these people are more like you are. then madonna is. >> women in country was a huge thing in the 90s you had reba

mcintyre. martina mcbride. the dixie chicks. shania twain. i remember when shania twain came out, i was just obsessed with her. i thought it was because i was really attracted to her but i just wanted to be her best friend. >> the prerogative to have a little fun. totally crazy. >> in all fields in our society now, women i wouldn't say dominating i think they are just rising to their true place. >> i feel like a woman. >> it became a great decade to be a girl. >> after years of singing backup for stars like michael jackson and rod stewart, she exploded onto the music scene in 1993 with her album tuesday night music club. >> all i want to do is have

some fun. i got a feeling i am not the only one. >> radio has been so long and playing female artist so it is a difference of environment and all that now. >> even though they have success they were still routinely marginalized within every aspect of the industry. >> there was not a lot of space in pop culture. for young women's thoughts, feelings or voices were respected or taken seriously. >> i'm just a girl. >> there was a strange economy to gwen stephani. super girly but also tough. then of this band of all guys. >> i'm just a girl in the world and that's all you will let me be. it was like the middle finger up to every guy that ever annoyed you. >> look at this. we are shopping today.

i thought we would take you with us and hear with a brand- new album. a brand-new look i have noticed. >> i was dropped after having made music through my teens. and my personal promise to myself was that i wouldn't stop until i wrote a record that really exemplified and nailed on the head what was truly going on for me. >> i know the version of me is she perverted like me would she go down on you in a theater. >> i'm like what did she say? women can say that and yes, they could, she was singing about a relationship that had gone wrong but it wasn't this kind of nice like you left me and now i am sad this was rage at this moment. you didn't hear that a lot from women. >> i'm here to remind you of the mess you left when you went away. it's not fair. >> in america alone, jagged little pill sells 50 million

albums. it's her moment. >> you ought to know. >> over the last four years just learning how to write for my own reasons and write for myself and it's pretty ironic that when i started doing that was the moment that most people related to it. that egocentric tendency on my part and perhaps everyone's part to think you are alone in your pain. i quickly realized that i was not alone and millions of other people were feeling along with me. people were tired of being inauthentic about their real experience and conforming so i think there was this door that busted open and i was on the crest of the wave. >> it's like rain on your wedding day.

>> ironic was really funny because what she was talking about was not ironic at all but she became one of the biggest stars of the mid-90s and i think you get lots of other women making music and let's celebrate all of it. >> the latest trend in rock 'n roll, women, last night some of the top female artist took the stage to launch lilith fair, it is a series of summer concerts rocking the world and shattering misconceptions. >> a lot of summer festivals are male-dominated and i thought that it was representational of all the music that was out there. so this is sort of a way to even the scales a little bit. >> i went to the doctor. i went to the mountains. i wrote to the children. i drink from the fountain. >> more than one answer to these questions. >> it was incredibly powerful. our creativity and ambition. it mattered and validated a lot.

>> the angriest kind of rap music glorifies brutality and sex. >> it really starts to take hold in the early 90s. people moving away from the political rap a public enemy from the 80s and much more into this reality rap, street wrap. >> the group nwa is the

harshest and most in-your-face of the wrappers. one song and the most obscene terms. >> me and my boy get together and hook up a good beat that we feel will good with the rap. >> nwa at that point is the biggest hip-hop band there is. >> first time i heard nwa i was like that i skype is all right but the rest of this is garbage and that's what i added initially to people that were a part of the new york band. >> the east coast felt like we invented hip-hop. you will not come in as the new kid and decide this is the thing like the east coast is the home of hip-hop and we are always going to have a say where hip-hop goes. >> continue making a lot of money off of this do you think? >> as long as there is violence

there will be rap music. gangster rap music. >> it was too hot to hold. it had to splinter in the first person that walks away is ice cube. >> the same reason ice cube left is the reason i left. tired of making other people money. it's my turn. >> tonight's the night. >> wasn't a real gangster got into the hoots and said we should start our own label which became death row records. >> 330 pounds, former bodyguard has become one of the most feared men in the music business. >> you get dr. dre who makes beets better than anybody. he puts on his first solo album the chronic and you know not only do you get him but you get snoop dogg.

>> snoop dogg and dr. dre at the door. they knocked the door down. >> 70% of rap music was purchased by white. >> i thought that compton and south-central must the coolest places in the world. based on this music. >> every other music is like a fairytale but now we can hear someone's history basically and understand where they're coming from. >> the chronic made hip-hop digestible to everybody. it was a hip-hop tsunami. and we didn't see it coming. >> it will be the next motown. the chronic album was the foundation and we will keep rolling on until the house is finished.

>> a handful of superstars are not just singing about being mean and nasty and vicious. they are accused of living up to their lyrics. rap star and movie star was arrested in new york and charged with sodomy and sexual assault. atlanta cops had arrested tupac less than a month earlier for shooting two off duty police officers. >> suge knight swooped in and offered to pay his bail if he signed up contract. >> death row, you will see a plateau and will be paid one of these days. >> even though he was in east coast guy, he is wrapping on the west coast with death row. >> from oakland and sac town. >> suge knight was trying to

expand death row all over the country but who controlled most of the music in the east at that time. bad boy. >> everything is all good in the hood. >> founded bad boy and iggy smalls was his artist, they modeled their sound on death row in a lot of ways. >> i have the conic. >> for your hands in the air. >> i make music about what i know. i made rhymes and stuff like that. hustling and killing and gambling and girls and cars. that's what i rap about. what's in my environment.

>> and the winner is notorious big. >> i hosted that award, mayhem almost broke out in that place that night. >> anyone that wants to be an artist and wants to stay a star and not worrying about a producer being all in the videos. all on the record. the answer. come to death row. >> suge knight calls him out and everybody knows he is talking about puffy. >> the idea of a territorial beef is now being drawn out in front of your eyes in real time. that was hip-hop's funeral.

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only at vanguard, you're more than just an investor you're an owner. giving you confidence throughout today's longer retirement. that's the value of ownership. >> tupac shakur died last night, he was 25. he has been at the center of a battle between east and west coast rappers. >> for the second time in six months a star in the often brutal world of gangster rap has been gunned down. >> they suspect that his death may in some way be payback for the september killing of rap

star tupac shakur. >> they were assassinated, a watershed moment i think in hip- hop culture that is kind of the death to a revolution. >> they were two of the most successful in the industry phenomenally wealthy. >> why are we seeing this happen. >> biggie smalls and tupac tried to break out of the violence but some say they were trapped in the world they created and they were forced to keep it real and is a sad commentary. >> i remember seeing news reports and seeing editorials about how can we let our children listen to this when these artists are being killed at an incredible rate and i thought rap was going to end. >> at least one radio station which has made a lot of money from gangster rap music has stopped playing it. >> we lost two of the greatest artists in hip-hop history, that vacuum was there for a while. it was like what are we going

to do. >> i will be missing you was his song about big. it's like he will be a legitimate solo act and enters the next phase of hip-hop. they are sampling to take the every breath you take sample and wrap over it he finds a way to appeal to young listeners and their parents. >> everybody wants to party. nothing is wrong with partying at all. puff daddy made an empire out of it. and he was very conscious of that. the sound shifted and the use of samples exploded more money more problems is a diana ross sampled an older crowd could hear and say that sounds familiar to me so maybe this isn't all bad.

and it is on the surface a heavier song but the hook is so inviting and warm. >> gangsters paradise. >> hip-hop had hit this point where it had to become mainstream and all of a sudden it starts appearing in other forms of music. there is this rock rap happening. there is hip-hop that can be found in pop music. and there is r&b and rap mixing for new jack swing. teddy wiley was the new jack swing producer and he produced everybody. >> he had his own group guy, he did heavy d and the boys. it all had this kind of rhythm that made you have to dance. new jack swing was someone that

could sing with the level of stevie wonder with the break beat background of public enemy. and mary those two. >> i like the way you work it. >> it is the masterpiece of the new jack swing era. it was a male-dominated music. seriously like women were thrown, you are not shaking, get out of here. >> it was not until salt and pepper and that blew the doors off of it. >> mighty good man. >> it opened up the door to be like who else are females and doing it.

>> who is this queen latifah girl. and later on, who is this missy. they were respected as artists they didn't have to shake or where a low-cut blouse, they changed the way we view things. >> the best ones to come out of the 90s are missy elliott and lauren hill. >> how do you see the role of women in hip-hop is a changing like yourself? >> whether or not they got the acknowledgment that they should've they have always been there and just now maybe they will truly be acknowledged. >> only about that thing. that thing. that thing. >> she sings and raps. heartache involved. it's all encompassed in one amazing piece of art.

>> with her brother record- breaking fifth grammy win, she echoed what many have been thinking. >> this is hip-hop music. >> she is going to be big. >> a lot of people think she will redefine the connections among hip-hop, pop, for everybody. >> when he came we sat back like this. what is this white boy doing and then i really listened. and i was like whoa. and dr. dre is behind it? he is in. he is in. he is not trying to be black. or pretending he has these great urban stories he is telling his story portraying lower middle-class white life. which hip-hop had not done

before. i think that's why he was so appealing to so many people. >> the kids in america >> eminem saw the logical conclusion of 20-odd years of hip-hop. and white kids listening to hip-hop were now deciding, we need to create our own thing. ♪ my name is ♪ ♪ slim shady ♪ to help you become a smarter investor. with an innovative trading platform full of customizable tools. dedicated trade desk pros and a passionate trader community sharing strategies right on the platform. because we take trading as seriously as you do. thinkorswim® by td ameritrade

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it's hot news for electronica, the multifaceted techno dance genre touted by many tastemakers as the next big musical thing. prodigy's new album "the fat of the land" enters the billboard pop chart at number one. ♪ fight the pressure ♪ >> up until the end of the '90s, dance music was just a deejay, it was a beat. then all of a sudden there's a face to it. ♪ block rocking beats ♪ the chemical brothers come up. >> this is very much the recycling age. is this music recycled? >> everything is secondhand. you take things from different places and create something new in it. ♪ >> all of this stuff was going on at the same time. massive attack, moby, so you're seeing what we called electronica which is edm, which is techno, really starting to kind of take hold beyond dance clubs.

♪ all these artists end up laying the seeds for what would become a pretty huge revolution of music. ♪ around the world ♪ >> everybody's talking about them, and they're headed to america. it started with the beatles and then the stones. well, move over, boys, and roll over beethoven. the spice girls are coming. ♪ if you want to be my lover ♪ ♪ you got to get with my friends >> there's never been a group where every person had their own personality and every fan could choose a different one that they related to. and it was brilliant. ♪ taking this too easy ♪ ♪ but that's the way it is ♪ >> there needed to be some music to be the sorbet and the palate cleansing for the intensity that was the earlier part of the '90s. >> the recording industry does not need to be told that it's a teen/teen world. >> there were about to be more

teenagers than any other time in america's history. teenagers wanted to be entertained. they wanted to have fun. ♪ even in my heart ♪ ♪ i see ♪ ♪ you're not being true to me ♪ >> the backstreet boys made a video for "quit playing games with my heart." them in the rain, getting all wet, being all sexy. and it became a hit. ♪ quit playing games with my heart ♪ ♪ with my heart ♪ ♪ with my heart ♪ >> this is where it all started, right here, in this house. the guys coming here, doing vocal recording. i had a little karaoke machine that i had. >> their manager lou pearlman said, i think i need another one of these. ♪ tearing up my heart when i'm with you ♪ ♪ but when we are apart i feel it too ♪ >> it was a little overwhelming to be, you know, 16 years old and have that many people trying to attack you.

it was craziness. and it felt like a dream. >> one by one, the breathless few got their lucky autographs. most were missing school. many had mom as chaperones. >> all these people who would go on to be huge pop stars began on disney. so many people came out of the mickey mouse club. keri russell, justin timberlake, cristina aguilera, j.c. chasez, ryan gosling, britney spears. >> that's like the 1927 yankees in terms of pop. ♪ oh baby baby ♪ ♪ how was i supposed to know ♪ ♪ that something wasn't right here ♪ >> teenagers are the biggest consumers of music, and britney has become their queen. ♪ i'm not that innocent ♪ ♪ oops i did it again ♪ >> britney was the madonna whereas christina was like the mariah.

♪ i'm a genie in a bottle ♪ >> christina, you know, very tiny girl, she's under 5 feet. and when she opened her mouth, it was like this burst of like wind came through your hair. you were like, that voice is coming out of that girl? >> the end of the '90s is a really precarious, strange time for music because mtv stops playing music videos and start doing some more kind of reality television programming which everyone's like, that's never going to take off. >> music would be as much or more in people's lives than it ever had been, but the economics of it would vanish. ♪ another turning point a fork stuck in the road ♪ ♪ time grabs you by the wrist directs you where to go ♪ >> the '90s represented being who you are. this is the kind of music i'm going to make, and i don't care who likes it and who doesn't like it, and i'm not going to sound like anybody else.

this is who i am. ♪ something unpredictable ♪ >> people were starving for authenticity, they were starving for what the real experience was, the messy, chaotic, fallible experience of being human. and the '90s gave complete green light permission for that to be explored. >> you talk about this band a lot. then you go oh, wait a minute. you can't talk about the '90s without this one, oh, and this one, and this one, and this one. where there's so many monumental bands one after another. that's the '90s. ♪ so take the photographs and still frames in your mind ♪ ♪ hang it on a shelf and get up in good time ♪ ♪ tattoos of memories and dead skin on trial ♪ ♪ for what it's worth it was worth all the while ♪ ♪ it's something unpredictable but in the end it's right ♪ ♪ i hope you had the time of your life ♪

>> that's all. we'll be doing for tv what fm did for radio. >> there are some that have accused your videos of being soft porn. >> we like to call them tastefully smutty. >> they never had any problems saying how they feel. u2! >> what are your dreams? >> to rule the world. >> michael jackson is the man of the '80s. >> music that is all beat and talk. it's rap music. ♪ i'll speak my mind ♪ >> heavy metal. it glorifies sex and violence. it hates authority. and adolescent boys love it. >> this weird beastly presentation that was birthed in the pit of hell.