>> we will be doing for tv whatever did for radio. >> there are some who have accused videos of being soft porn. >> we like to call them tastefully's money. >> they don't have any problem singing how they feel. >> what are your dreams? >> to rule the world. >> michael jackson is the man of the 80s. >> music that is all beat, and talk. >> it's rap music. >> my mind will speak. >> heavy metal glorify sex,

violence, hates authority, an adolescent boys love it. >> this weird, beastly presentation, that was birth in the pit of.

♪ ♪ ♪ >> john lennon's entering here, when he was shot by, and at this, time unknown white male. >> the world has reacted with shock, and grief, for the first rock and roll assassination. >> it was like, in one moment, the 60s, and 70s, were murdered. >> his life has given more love than most, men and women, on the face of this earth. we are here to prove, love is there, even though john isn't. >> you start the decade with the death of the beetle. you don't know where you will go from that point, culturally, or musically. >> it seemed like there was nothing new on the horizon. announcing the achievement in home entertainment. the power of sound. mtv, music television. >> we are also excited about this new content in tv.

we will be doing for tv what fm did for radio. >> at the time, the world was saying, we don't think anybody will watch videos over, and over, but we knew we had something special. >> mtv made you feel like those artists were in the room. you had a personal concert, all day. >> when you have the rotation of, say, maybe 100 different videos being, rotated, over and over, on mtv, they do a great job of exposing new acts. >> britain was ahead of the curve. they had tons of videos in their inventory. that is what paved the way for this accidental second british invasion. >> if you look at some of the groups on the music charts in america, you cannot help asking, where, on earth, did they come

from? the answer is the same today as it was two decades ago. they come from britain. >> the music isn't anything like the famous group that came from there, the beatles. >> you need to understand, there were 20 years ago, there are a new generation. >> by the early 19 80s, new wave is used to describe the sleek, dressy, cool bands. >> these artists all understood how to use visuals, i think, in a way american artist did not get that quickly. >> do you really want to hurt me is a good song. people like, at young people like it. the proof is in the pudding. buy it, and eat it. >> mtv, actually, met with the

random rams managers. they said, we are looking for james bond videos, on location, and their managers are the ones who went to the band members of said, look, we need to up the ante with these clips. we need to give this channel something they have never seen before. >> there are some who have accused videos of being soft porn. >> excuse me. >> we like to call them tastefully's muddy. >> when i first met duran duran, they were singing it. they thought it looked like rock stars, so, why not become

rock stars? >> why do you think we are so popular there? >> well, i think there is a tradition that goes back over the past 20 years, from the days of the beatles, and the rolling stones, with british fans. they seem to play better at it than americans. >> they have sold 4 million albums in one year. rolling stone knows them as the best new band of the year. with the scoring, creamy, quality of the sound. >> it was incredible to see them. i just couldn't believe what i was hearing. out of three people. i was shocked. >> i once read, you were called the pink floyd of the 80s. what do you think of that? >> we aren't. not at all. we are the here of the 80s.

>> alternative british music is the cure. depeche mode, and the smiths. all three of them start out as fringe bands that by the end of the 80s, are selling out stadiums. >> what's better, computer programmers, or musicians? >> i didn't either. >> what are you then? >> bank robbers. >> in the uk, disco didn't sock, it never did. bands like new order, combined it with the new synthesizer sounds, and they gave us these incredible songs that got us onto the dance floor.

>> unlike what is happening in dance places now. i think the music is becoming very good. here's to real flavors... real meals. real good. all of knorr's high quality pasta and rice sides are now made with no artificial flavors or preservatives. knorr. taste for good. (vo) get business internet from verizon, the network businesses rely on. ditch cable and switch to verizon business internet, with fast, reliable solutions, nationwide. find the perfect solution for your business. from the network businesses rely on. there's a monster problem and our hero needs solutions.

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it >> has done wonders for the industry, overnight stars, records have been gathering dust. >> the first since 1978, business is finally up, the reason is music videos. >> we had no idea that music videos would have that much of an impact on the musical

culture. it changed the entire dynamic of what you had to do as far as promotion is concerned. you had to be a performance artist as well as a musician. >> the intelligent ones recognized that it is a marriage between the visual artist and the musician at this point. the man or the woman who finds the right combination will take it all. >> when david and i decided that we were going to work together, it was pretty clear to me that david wanted to make a commercial album. now i'm going to make a pop record, but it was going to be his version of pop. >> my songs always tend to be impressionistic or even have a surreal quality to them. on this album, it's the first

time that i really tried to adapt to a didactic approach to songwriting. >> artist in the 80s like david bowie for that matter realize that if you want to make it you have to be on mtv. >> there is one group that is not happy with mtv, many black artists will have been told their music doesn't fit the format. >> that's what's happening, we are being sat at the back of the bus televisions tile. and if he gets away with it, other shows are going to try. >> it would mtv excludes's music that is not rock and roll. >> mtv came out with no consideration on how to infuse black music into their mix. >> i'm just floored by the fact that there's so many -- so few black artists featured on it, why is that? >> we have to do what we think, not only in new york and los angeles will appreciate, but

also some town in the midwest that will be scared to death by a string of other black faces. >> interesting, thank you very much. >> when are we going to see anybody of color on mtv, because you said it music television. when are you going to start covering all genres of music? >> music has no color, it shouldn't have color. i don't believe in that. would i do, i do not want it labeled, i wanted to be label as music. >> 1980, motown has this big tv special, the 25th anniversary. at that time thriller is out, and thriller is doing well. but, michael jackson couldn't get billie jean on mtv. >> when the rest of the world was going crazy and you can't

get on mtv? michael jackson? come on! >> when he does that moonwalk, if you are sitting on the couch, by the end of it you were on the floor in front of the tv, you couldn't believe what you are seeing. >> i will say that the moonwalk was really one of the first viral moments that affected rock history, the next week which thriller started selling 1 million copies a week. >> i like michael jackson because he's bad, he knows how to dance. >> he's so sexy and gorgeous. >> he's exciting. >> he is the man of the 80s. >> mtv starts getting pressure from cbs records, which was michael jackson's label. >> rock and roll in itself really was a thing that broke a lot of roles, you're very successful and you try to make your own rules. >> as the story goes, cbs essentially said we will pull every other artists we have on mtv if you do not play this. they had to be blackmailed into

doing it. >> he was the artist that mtv really needed. they didn't know they needed him, but boy when we started seeing those michael jackson videos, it was unbelievable. >> then there is the domino effect, suddenly, you see prince videos from warner brothers do the same thing. >> he wasn't just materializing out of nowhere, where was he before this video? >> he was a huge star on black radio stations, people had an underground cult following him, he was sexy hot perform. >> prince loved the idea that he was taking his punk funk music and turning it on to a white audience and that would not have happened if it wasn't

for mtv. >> when i was younger i would said that one day i was going to play on mtv music, and not be judged for the color of my skin but the quality of my work. >> prince had a great androgyny, he blurred the gender line, he sings, he writes, he plays, every time i see him it's just like -- really? okay, i quit. >> when he plays guitar, it's just part of his body in a way that i have never really seen before. it's not contrived, it's just happening. >> what was his music? was it r&b? his music was just straight down the middle, mainstream

grab you by the throat and balls pop. >> at this point, a lot of it is about being there which is why we haven't done too much of the video saying. a lot of it it allows too much distance, our band is about breaking down distance. >> bruce was all about credibility and intelligence and integrity, so how would he translate his music and his attitude towards the world to what's seemed like a frivolous world of the music video? bruce is not going to be next to a winking model on a sailboat. >> he ends up doing an in concert video starring as an unknown courtney cox, it's like this weird recreation of

something that organically happens in a bruce springsteen concert. if there was an artist in the 80s who transcended the music video, he is the guy, he was the guy that didn't needed to do great music videos to still be a great artist. he is bruce springsteen, it was great music. before they even have a memory. [sneezes] you travel with more medicine than a pharmacy. you know the most exciting part of la... is the hotel pool. you get to the airport three hours early... for domestic flights. you know the only thing better than this trip, is the next one. the delta skymiles® american express card. if you travel, you know. why is l'oréal hyaluronic acid the #1 serum? so effective, with our highest concentration of hyaluronic acid pure hyaluronic acid attracts water to help visibly replump lines and restore volume revitalift hyaluronic acid serum

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david bowie, mick jagger, billy

joel, rod stewart, all famous, all rich, and all men. rock and roll, pretty much dominated by men, until the last few years. >> pat bennett are as hot. very hot. three albums in the past three years, all million sellers, and the latest album, hitting the top of the charts in one month. her style is defiant, raucous, tough, and very sexy. it's what i would picture as a modern woman to be, someone who is aggressive, and soft, at the same time. a lot of strength, and conviction. and, can look good, and still have brains. >> you would think, in the era

of music becoming a visual form, more than ever, it would all be about objectification, but there were strong women on that video scene. >> meet the darlings of l.a.'s new music scene. the go-go's. >> unlike earlier groups like, the ramadan, some supreme,'s the go-go's write their own songs, and play their own instruments. >> that was as punk rock as it got for me. to see girls up there, not just singing backup, not just standing in a cool outfit in front of a band. they were the band. >> while the go-go's have always managed to look like they're having fun, they are to

be taken seriously. they are the first female group ever to have a number one album, and are the top of a list of female rock stars whose impact within the industry is stronger than ever. >> i thought her voice was extraordinary. cindy was a good visual content creator. those videos were so colorful, and fun. >> being march the 31st, it's a monday, some people may considered a manic monday. you'll be interested in knowing, there is a hit song, of the same name. we are joined by the architects of that song, the bengals. you guys are very, hot yes? >> when the bengals came out, everyone said, oh, it's another go goes. the bangle said, we are not the new go-go's. we are the new beatles. >> a lot of people call it a 60

sound. do you think so? >> it's our main influence. we don't go in and constantly say, let's make this a beagle song. it just seems to be the way the song sound. >> there was always a certain amount of people who will never take women as a group seriously. >> it is run by a recording industry, misogynistic. >> we concentrate on the music. we don't really worry about those things. we just keep writing songs. >> i think there was a bit of an attitude, like they are okay for checks. they can play, okay, for girls. we didn't understand why our gender mattered, or why it to find us. >> people magazine, this, week says it will take an act of congress to keep this woman from becoming a mega storm. whitney houston.

>> whether she was doing a damp song, or a ballot -- it's stop you in your tracks. you just couldn't believe that one woman could be blessed with that much, the looks, and the talent. >> this lady started as a dancer, went to new york, went to paris, worked with bands, came back as a single, and is she hot. this is madonna. >> if you saw madonna then she looked exactly like the girls who hung out a club called the funhouse. the girls there had the mesh, the boots, and it was a mix of new wave, and punk, with this other dance sensibility. >> i think madonna was able to use that dance music, and use

the style of the streets that were going on, and evolve it into a pop career. >> we are a few weeks into the new year. what do you hope will happen, not only in 1984, but for the rest of your profession? one of your dreams? what's left >> to rule the world. >> all of a sudden, there were girls that had the gloves with the fingers cut out, and the hair wrapped up in the net, and wearing the short skirts. there was hundreds of thousands of jewish girls around the country, wearing crucifixes, because of madonna. >> what do you like about her? >> unlike the way she thinks about being portrayed. she has a different attitude than no one else. >> she dresses how she wants, acts how she wants, sings how she wants. she just does what she wants. >> her appeal is that she is feminine, she is herself, she is sexual, but she is strong. she is an individual woman. >> madonna understood the mtv

phenomena. she understood the vibe, and the look, and the sound. it all came together with her. >> everyone underestimate you, so you give them little surprises. if they get you in one glance, will make them keep looking? >> when madonna saying like a virgin, with her rolling around on the ground, people thought it was a career ending moment. >> in this wedding dress, rolling around on the floor. it kind of stopped everybody in their tracks he was thinking, what is she doing? why is she doing it? but clearly, by the next morning, she's the biggest on the world. >> madonna, had no doubt, she was saying, this is happening. get out of the way. tnationwide.iable solutions,

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>> in the 80s, the videos were so expensive and complicated and you had to wear things that you would never dream of wearing before. at first it was a lot of fun to really get dressed up and pull in that corset and where tons of makeup and great big huge

hair. >> you had to have that -- kind of thing, i'm coming out of a gold mole and she's just like amazon woman. >> we felt lost in the theater of it. it got to the point where the videos were more important than the songs. it did feel like i can't steer the ship anymore, where is it going, you know? where are we headed? >> heavy metal is the true rock and roll of the 80s. rock and roll was basically music made by people who were thinking with their crutches. >> heavy metal, it is not something -- loud, it glorifies sex and violence, hits authority and adolescent boys love it. >> this is it, this is the hot stuff.

>> turn it off for a second so we can talk. >> you see this weird beasley presentation that was first in the fifth foul. >> where do i get this information from that i'm saying? it's strange looking, but i don't speak like that. >> critics say there is something seriously wrong with metal music. health rages by design. it may have contributed to a number of teenage suicides. >> has rock and roll finally gone too far? growing number of people think so, today they took their case to the u.s. senate hearing. their complaint? rock lyrics and videos are crossing the lines. >> we're asking the recording industry to voluntarily assist parents who are concerned by

placing a warning label on music products inappropriate for younger children due to explicit sexual or violent lyrics. >> in the 80s, these artists who were pushing boundaries in different ways or bringing those messages and images into our homes and that provided an opportunity to push back against it. >> we can say to the senators wives, they are messing in washington, obviously they have some real concerns. there is a lot that they do that we applaud, they are taking responsibility as citizens. >> i brought along to videos which i believe are representative of the kind of -- >> who is going to decide what is a sexual content of a lyric?

who is going to decide what is obscene? the same housewives who are spearheading the movement? >> i would tell you it is outrageous filled, if i can find a way constitutionally to do away with it, i would. >> fans think that i can make my own decision for what music i can listen to. >> the establishment of a reading system voluntary or otherwise opens a door to an endless parade of moral quality control programs based on things certain christians don't like. i think you should leave it up to the parent, not all parents want to keep their children totally ignorant. >> yes, you and i know the difference between ignorant and educated. >> they didn't get the rating system they wanted but they did get a commitment to begin applying and inscription on the packaging of albums, cassettes and music videos warning that

they contain blatant explicit lyrics. >> good rock and roll breaks all the rules, okay? that is just the way it is, the way it always has been. elvis presley was not good for the children either. >> good morning everybody. i'm very pleased to announce that without a doubt this will be the largest pop concert ever held. >> live eight was the child of -- and the two of them were looking to raise as much money as possible for the famine victims in ethiopia. >> when the concert starts, sellout crowds in the stadium will be joined by television audience of perhaps one and a half billion people around the world. >> watching live eight on tv was my version of driving to woodstock, and i watched every second of it.

>> the great thing about live eight, it showed that musicians, for me, seem to be the most altruistic people in the world. >> everyone whose heart is in dublin, ireland, who spirit is with the world, who never had problem seeing how they feel. >> when you to play live aid, things had changed, rock and roll was getting serious, music could change the world, bono could change the world. >> u2, for ten years ago and

its members were still schoolboys is now arguably the most hot rock and roll band in the world. the last album has sold more than 13 million copies worldwide. >> u2 somehow in the video age we're still developing and becoming a great band and maintaining that kind of connection with people and not getting the message lost in the medium. >> i spent the last ten years finding out how to be in u2, i spent the next ten years seeing what u2 can do.

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right now, all around us, and so compelling you would never miss the fact that he's nobility, is music that is all beat, strong beat, and talk. it is a rap music. >> rap music began in harlem, and the south bronx, in playgrounds like this one, where people would gathered to spin records, and recite their own lyrics, their wraps, over the instrumental sections. >> the brakes was curtis blows big hit, select 680,000 copies last year, hitting the top of

the rhythm and blues sale starts. >> further around, with a local dj crew, i watched the transition from all of the disco music that we were playing on the block parties, too slowly, but surely, hip-hop taking over. >> the music underneath wrapping, it's called scratching. it is a process of using two turntables, and a mixer, making new sounds of already existing albums. >> the thing that gave life to music in the 80s, for me, was his pop. because, it took the sounds of the 60s, and the seven days, and brought it to the forefront. >> the message was the first hit pop song that was not just a party song. it was talking about what was going on, about urban decay. it was talking about drugs, crime, prison, all of these things that we're hitting these communities hard.

>> when the message hit, it was, okay, put that down. what did you say? for the record, back plate again. >> everybody knew the game had changed. it really opened the floodgates for the next generation of rappers. >> when run-dmc came out, they were taking rock and roll music, and putting it together with hip-hop, and making something brand-new. >> run-dmc led zeppelin and hip-hop, it was fit for an arena. knocking the scoreboard down. >> aerosmith had fallen off the map at that point. it brings them back into the four, and it breaks run-dmc in

a bigger way. then you start to get more white kids listening to hip-hop. >> run-dmc's latest album, entitled, raising, has served more than 1 million copies in just 13 weeks. a first for a rap record. >> the album is called license to kill. >> her pop was our baby, our culture, our music, we created it, and then here comes the beastie boys. we were afraid we would lose it. >> then, we started listening to their music, and they were funky. they could get busy. we were like, okay, all right. >> the beastie boys come out,

with what people thought would be a pop hypocrisy, but it was straight hip-hop. the beastie boys was dope, you know what i mean? >> license to ill, spread like wildfire, it introduced a lot of people to hip-hop culture. >> can you give us some definitions? >> llc dense for ladies love legends, red-hot lovers looking for a little, and there is a lot of else. >> you guys are talking about yourself, how do women love them, how do they love them to death, how they can throw down, how could they can dance, how bad they are, nobody could mess with me, all of that foolishness. if they would address the issues, the issues being, poverty, the issues being, not having political power. you see what i'm saying? all of this, they should be addressing this with their energy.

>> well kim is the god mc. he single-handedly shaves the phrasing of hip-hop, and wrap. he came to the world like a poet. >> i learned different rhythms listening to jazz, i learned different rhythms that i incorporated into my running style. not just -- i was in between, like -- >> what i am trying to do, is i'm trying to set an example for the little kids, you know what i'm saying? you need to teach the babies. you need to lead them right. >> the summer of 1987, rubble without a pause comes out. it was a call to arms, a sound of anger, sound of something boiling under. public enemy said, we want to be music's worst nightmare. >> public enemies extreme

politics met no radio airplay, even on black stations. it is rap for a reason. they call it a mind revolution. >> rubble without a cause was heavily influenced by rock kim, and heavily influenced by just going on. it was really a desperate call to have us being heard. >> you talk about black all the time to a multiracial audience. shouldn't you maybe be thinking about who are the people i've got out here? haven't you got a responsibility to them rather than what you personally -- >> i have a responsibility to my people and my culture, because my people and my culture have been brutalized and ignored for years. ♪ my mother standing in the welfare line ♪ ♪ the way you survive is crime ♪ ♪ my life is over so i might as well speak my mind ♪ >> ice t is the first west coast gangster rap. reality rap. 6:00 in the morning police at my door. ice t did it way before nwa did it. ♪ straight outta compton ♪ ♪ ice cube from a gang called

with attitude ♪ ♪ i got a sawed off ♪ ♪ squeeze the trigger and bodies are hauled off ♪ >> the los angeles rap group nwa drew fire from police because its album “straight outta compton” talked in brutal and vulgar language about retaliating against cops for their anti-gang sweeps in the l.a. area. >> nwa gave us the gritty, grimy gang-banging streets of compton. this is what's going on with us. ♪ as i leave believe i'm stomping ♪ ♪ when i come back boy i'm coming straight outta compton ♪ new dove ultimate antiperspirant. our unique water based formula and 6x more glycerin. helps restore skin to its best condition. new dove ultimate. ♪ ♪

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♪ i want my mtv ♪ you can talk about videos, but in the '80s the actual sound of what popular music was and what was accepted as a sound, a drum sound or keyboard sound or bass line sound changed profoundly over the course of the decade. ♪ she drives me crazy like no one else ♪ ♪ she drives me crazy and i can't help myself ♪ >> coming to the end of the '80s like watching a kaleidoscope. you open it up and you see a little bit of everything.

♪ the love shack is a little old place where we can get together ♪ >> it was the time when everybody was getting involved and everybody was expressing themselves loudly. we are having the best time ever. ♪ never gonna give you up never gonna let you down ♪ ♪ never gonna run around and desert you ♪ >> every audience needs to get fed. you know, we'd fed the pop audience. but where's the rock and roll? ♪ oh, we're halfway there oh, living on a prayer ♪ ♪ take my hand we'll make it i swear ♪ >> bon jovi comes in with a huge record. ♪ pour some sugar on me ♪ >> def leppard. fantastic record. ♪ pour some sugar on me ♪ >> and that begins to bring that

kind of music back. ♪ pour your sugar on me ♪ >> at the end of the '80s, everybody came to the same conclusion simultaneously. something new needs to happen here, and it's got to be real-sounding, more garage, less produced. ♪ ♪ i need an easy friend ♪ >> this music that was bubbling out of places like portland and seattle, and bands like nirvana that weren't looking to fit in to what was being played on mtv or what was being played on radio. ♪ i can see you every night ♪ >> eventually radio and mtv came to them. >> the seeds of what will happen in the next decade are already all there by the end of the '80s. college rock like r.e.m. was something new entirely. ♪ follow me, yeah follow me i got my spine i've got my orange

crush ♪ >> the way that peter buck played guitar and the way that stipe sang where the voice was incredible but you couldn't quite figure out what he was saying, it just made them more alluring and mysterious, you could get why that band would become huge. ♪ >> it wasn't new wave, it wasn't a new romantic. they started calling it alternative music. ♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ and i feel fine ♪ ♪ fine fine fine fine ♪ >> you know, this is the thing about the '80s. everyone thinks it's about crazy haircuts, lots of makeup, insane clothes, and it was.

but the thing about this music that lasts is that their songs were so good. >> you can go back and listen to those records, from the engineering to the musicianship to the writing and to the performance of it. it surpasses most music. >> everybody had a story, and they wanted to tell it. the artists that were coming through the tv and into your lives. ♪ everybody wants to rule the world ♪ >> i'll say that the music of the '80s is more effective than what came to us in the '60s simply because all of us were included this time. no decade was more effective in dance music, in politics, in different genres than the '80s. there will never, ever be another decade like it, ever. ♪ everybody wants to rule the world ♪ ♪ there's a room where the light won't find you ♪ ♪ holding hands while the walls come tumbling down ♪ ♪ when they do i'll be right behind you ♪

♪ so glad we've almost made it so sad they have to fade it ♪ ♪ everybody wants to rule the world ♪ it's a time of enormous turmoil. >> shut up in here! >> the '60s are over, dad. >> here's michael at the foul line. a shot -- good! >> we intend to cover all the news all the time. we won't be signing off until the world ends. >> isn't that special. >> any tool for human expression will bring out both the best and worst in us. and television has been that. >> they don't pay me enough to deal with animals like this. >> people are no longer embarrassed to admit the