-- captions by vitac -- www.vitac.com ♪ >> we will be doing for tb what fm did for radio. >> there are some that have accused you of videos being soft porn. >> saying how they feel. you, too. >> what are your dreams? >> michael jackson is the man of the '80s. >> the beat and talk but it is rap music. >> might as well speak my mind. >> heavy metal, it glorifies sex and violence and adolescent boys love it.

>> this presentation that was birthed in the. of hell. -- the pit of hell. -- the pit of hell. ♪ -- captions by vitac -- www.vitac.com ♪

>> john lennon was shot by an unknown at this time white male. a perspective world is directing to first rock 'n' roll assassination. >> it was like in one moment the '60s and the symbols got murdered. >> in his life, has given more left than -- love them more men and women. love is not dead, even though john is. >> start the decade with the death of a beetle. you don't really know where you're going to go from that point. culturally and physically pitch for a while it seems like there was nothing new in the horizon. nothing the latest achievement in home entertainment. the power of sight. the power of sound. stereo, mtv. mumusic television. ♪ >> we are so excited about this new concept in tv. but we will be doing for tb what fm did the radio. ♪

>> the time, the world was saying, we don't think anybody is going to watch videos or over and over. but we knew we had something special. ♪ pretty one ♪ ♪ when you going to give me ♪ >> mtv made you feel like the artists were in eight room. you had a personal concept all day. >> when you have maybe 100 different figures being rotated over and over on mtv, they do a great job of exposing new acts. ♪ ♪ in the cars ♪ >> they had a ton of vigils in their inventory and that was what paid that way -- paved the way for this accidental second british invasion. but if you look at some of the groups that you can't help asking where on earth did they come from? the answer is the same today as it was two decades ago. but they come from britain. a perspective music is not anything like the famous group

that came from there, the beatles. >> they were 20 years -- new generation. ♪ you are working as a waitress at a cocktail bar ♪ ♪ when i met you ♪ >> by the early 1980s, new wave is used to describe this leak dressy cool bands that are coming out. ♪ don't you want me baby ♪ ♪ don't you want me ♪ >> british artists all understood how to use visuals in a way that i think american artists did not necessarily get that quickly. ♪ do you really want to hurt m me ♪ ♪ do you really want to make me cry ♪ >> do you really want to hurt me is a good song. i think the proof is in the putting. ♪ >> mtv actually met with drained ran's managers and said, we are looking for kind of like james

bond videos on location and managers were the ones that went to the band members and said, look at that we really need to up the ante with these clips. we need to give this channel something they have never seen before. ♪ >> there are some that have accused you put videos of soft porn? >> excuse me. [ laughter ] >> we like to call them peacefully smarty. ♪ >> when i first met duran duran, they were saying that they thought they looked like rock stars. why not become rock stars? [ cheers and applause ] ♪ ♪ don't stand so close to me ♪

>> what you think we are so popular over there? >> there's a tradition that goes back the past 20 years. the days of the beatles and the rolling stones. british bands seem to be better at it than americans. >> the police have sold 4 million albums in one year but the rolling stones chose them as the best new band, taking know the dreamy sound. ♪ >> it was incredible to see them and i cannot believe what i was hearing. out of three people. papa i was shocked. >> i once read that you were called the pink floyd of the '80s. >> we are not at all. we are the cure of the 80s. not send -- start it could not be meet went. >> the holy trinity of alternative british music is the

cure. depeche mode and the smiths. all three of them started out as these fringe bands that by the end of the '80s were selling out stadiums. ♪ ♪ i'll give to you ♪ ♪ and we return it ♪ [ cheers and applause ] >> computer programmers or musicians? >> i would say neither. >> what are you then? >> bank robbers. ♪ ♪ how does it feel ♪ ♪ you treat me like you do ♪ ♪ when you ♪ >> in the uk, disco did not suck. and ever sucked. bands combined it with the new synthesizer sound and give us these incredible songs that got us out on the dance floor. ♪ ♪ say what i need to say ♪

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and the reason is music videos. ♪ >> we have no idea that music videos would have that much of an impact on that musical culture. it change the entire dynamic of what you had to do as part as promotion was concerned but you have to be a performance artist as well as a musician. ♪ >> the intelligent ones recognize that it is a marriage between the visual artist and musician at this point. ♪ don't you know you're gonna shut the makhi ♪ ♪ >> take it all. ♪ just dance ♪ ♪ . on your red shoes dance the blues ♪ ♪ >> when we decided that we are going to put -- work together, it was pretty clear to me that david wanted to make a commercial album.

i'm going to make a pop record. but it was going to be his version of pop. >> my songs tend to be impressionistic and on this album it is the first time that i have really tried to adapt to a didactic kind of approach to something. ♪ into my arms ♪ ♪ trouble like a -- ♪ >> artists in the '80s realized if you want to make it, you got to be on mtv. >> there's one group that is not happy with mtv. many black artists who have been told their music does not fit the format. >> we are being sent to the act of the bus, television style. but there are other people shows. >> mtv does not exclude black expected what mtv -- exclude is music that is not rock 'n' roll. >> mtv had no consideration on how to infuse black music into

their mix. >> so few black artists. why is that? >> we have to try to do what we think. not only new york and los angeles will appreciate but also some town in the midwest that will be scared or a string of other black faces. >> interesting. okay, thank you very much. , when are we going anybody of color on mtv because you said music television. when are you going to start covering all genres of music? ♪ >> music has no color. it should not have color. i don't believe in that. but what i do, i don't want to leave -- i want to label music. [ cheers and applause ] ♪ >> 1983, motown has this big the tv special. thriller is out and thriller is doing well. michael jackson could not get

bilyj ends -- billie jean on mtv. >> the rest of the world was going crazy and he can't get on mtv? michael jackson, come on. ♪ [ cheers and applause ] >> when he does that moonwalk, he was sitting on the couch by the end of it, you were on the floor with the tv. you cannot believe what you were seeing. [ cheers and applause ] >> the moonwalk was really one of the first viral moment that affected rock history. the next week, thriller started selling a million copies a week. >> i like michael jackson because he knows how to dance. >> he is so sexy and so gorgeous. >> michael jackson is the man of the '80s. >> mtv started seeing pressure from cbs records. >> rock and roll was a thing that broke a lot of roles. very successful but you try to make your own rules

occasionally. back as the story goes, cbs essentially said, we will pull every other artist we have on mtv if you don't play this. they had to essentially blackmail them into doing it. ♪ ♪ it does not matter who is wrong or right now mac just beet it ♪ ♪ >> was the artist that mtv really needed. they did not know they needed him. where we started to see those michael jackson videos it was just unbelievable. then there's the domino effect. said the uc prince videos from warner bros. to the same thing. -- do the same thing. >> party like it is 1999. >> prince was not just materializing out of nowhere. where was he before this video? >> prince was a huge star on black radio stations. real underground cult following and he was a sexy hot performer. ♪ ♪ ♪ can you picture ♪

>> prince loved the idea that he was taking his punk funk music and turn it into a white audience and that would not have happened if it were not for mtv. ♪ when doves cry ♪ ♪ >> i said that one day i was going to play. and not be judged for the color of my skin but the quality of my work. ♪ ♪ . rain ♪ >> prince had a great androgyny. gender line. he plays. every time i see him, it is like, oh. really? okay, i quit. ♪ >> when he played guitar, it is just part of his body. and with that i've never seen before. it is not contrived. it is just happening.

♪ >> what was his music? was it r&b? you know? is music was just straight down the middle mainstream grab you by the throat and balls pop. >> we go down to the river ♪ ♪ and into the river we die ♪ >> a lot of it is about being there, which is why we have not done so much of that video thing. a lot of it is it allows too much distance when it is about breaking down distance. >> bruce was all about credibility and intelligence and integrity. so how would he translate his music and his attitude toward the world that what seemed like this frivolous world of that music video? bruce is not going to be next to a winking model on a sailboat. ♪ ♪ you can't start a fire without a spark ♪

>> ends up doing essentially an in concert video starting a then unknown courtney cox. it is this weird recreation of something that organically happens in a bruce springsteen concert. >> if there was an artist and the '80s who transited the music video but he is the guy. he did not need great music that used to be a great artist. it was due springsteen. it was great music. from over 200 indoor and outdoor allergens, day after day. feel the clarity and make today the most wonderful time of the year. live claritin clear. among my patients, i often see them have teeth sensitivity as well as gum issues. does it worry me? absolutely. sensodyne sensitivity & gum gives us the dual action effect that really takes care of both our teeth sensitivity as well as our gum issues. there's no question it's something that i would recommend. dehydrated hair? hya-lur-onic acid, for your hair. new elvive hyaluron plump by l'oreal paris.

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♪ >> david bowie. mick jagger. billiejo. rod stewart. all famous, all rich and all men. rock and roll has been pretty much dominated by men until the last few years. >> pat benatar his heart, very hot. all sellers and they hit the top of the charts. her style is defined, tough, and very sexy. ♪ we are young ♪ note end no promises no demand. >> it appears to me that [indistinct] is what i would picture it. someone who is aggressive and

soft at the same time. a lot of strength and conviction and can't look good and still have brains. >> we think that in the error of music becoming a visual form more than ever, that it would all be about objectification. but that there were a lot of strong women on that video screen. ♪ >> meet the darlings of ellie's new. the go-go's. ♪ flocking to street ♪ >> unlike earlier girl groups, the go-go's write their own songs and play their own instruments. ♪ they got the beat ♪ ♪ they got the beat ♪ ♪ yeah ♪ ♪ they got the beet ♪ >> that was as punk rock as it got. girls up there could not just singing backup or not just standing in some cool outfit in front of a band. like, they were the band. ♪ not step ♪ it does not matter

what they say ♪ >> while the go-go's have managed to look like they are having fun, they are not to be taken seriously. number one album and they are on the top of the list of female boxcars whose impact in the industry is stronger than ever. >> in the middle of the night, my body yells, what you gonna do with your life ♪ ♪ >> i thought her voice was extraordinary. and cindy was very good visual content creator. i think those videos were so colorful and fun. >> much of the diverse, it is also a monday. you might consider it a manic monday. there's a hit song of the same name. joined by the architects the bengals. you are very hot. >> yes. ♪ ♪ i was just in the middle of the dream ♪ >> when the bengals came out, it was like another go-go's.

they were like, we are not the new go-go's. we are the new beatles. >> a lot of people called that a 60 in -- '60s sound. >> we don't go in and consciously saying, let's make this -- that seems to be the wake the songs end up sending -- sounding. ♪ just another manic monday. >> there was a certain amount of people who never take women as a group seriously. >> it is run by a very chauvinistic i imagine recording industry. >> we concentrate on the music. we don't really write about those things. we keep writing songs. >> i think that there was a little bit of an attitude like they are okay for chicks. they can play okay for girls. we do not understand why are gender mattered. or why it defined as. >> people magazine this week says it will take an act of

congress to keep this woman from becoming a megastar. >> whitney houston. ♪ how will i know if he really loves me ♪ ♪ with every part ♪ >> whether she was doing a dance song or whether she was doing a valid -- ballad, it kind of stopped you in their tracks because you just cannot believe that one woman could be blessed with that much, with the looks and the talent. >> this lady started out as a dancer went to new york, went to paris, worked with bands, came back as a single and is she hot. this is madonna. [ cheers and applause ] ♪ >> if you saw madonna, she just -- look at the girls who hung out in the club called the fun house. they had the boots and it was kind of a mix of new-wave punk with this other dance sensibility. ♪ holiday ♪

♪ celebrate ♪ >> i think madonna was able to use that dance music and use a stealth of the streets that were going on and of all that, into a pop career. >> we are a couple weeks into the new year. what do you hope will happen not only in 1984 but for the rest of your professional life? what are your dreams? >> to rule that world. ♪ ♪ starlight ♪ ♪ starbright ♪ ♪ make everything all right now mac. >> they had the gloves with the fingers cut out of it and wearing short skirts. there were hundreds of thousands of jewish girls around the country wearing crucifixes because of madonna. >> what do you like about her? >> i like the way she things about -- she asked like -- different attitude that no one else has. >> she does what she wants, seems how she wants. she does what she wants. >> i think her appeal is that

she is feminine. she is herself. she is sexual, but she is strong. >> madonna understood the mtv phenomenon. she understood the five and look and the sound. it all came together with her. >> everyone seems to keep giving little surprises. if they get you all in one glance, then what is going to make them move again? ♪ like a virgin ♪ >> madonna rolling around the ground, people thought it was a career ending moment for her. ♪ oh ♪ >> in this wedding dress rolling around on the floor. [laughs] it kind of stuff everybody in -- stopped everybody in their tracks. she is the biggest star in that world. >> madonna had no doubt. she was like this is happening.

get out of the way. ♪

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♪ ♪ the '80s that the videos were so expensive and so complicated and you had to wear things that you would never dream of wearing before. at first it was a lot of fun to really get dressed up and pulled that corset you know, and just wear tons of makeup and great. huge hair. >> have to have that kind of

thing. you know? i'm coming out of a gold mold and a welding iron and she is this land, amazon will do it woman or something. >> we felt lost in the theater of it. it got to the point where the videos were more important than the songs. but it did feel like i can't steer the ship anymore. but where is it going? you know? where are we headed? >> i think heavy metal is then roll of the '80s. and rock and roll was basically music made by people who are thinking with their crotches. ♪ >> heavy-metal, it is not something that -- it is rock 'n' roll. loud, rude, it glorifies sex and violence, it hates authority, and adolescent boys love it. the hot stuff out so that we can

talk. ♪ away from you ♪ shot in the dark ♪ >> you see this weird beastly presentation. that was birthed in the pit of hell. >> i'm quite -- horns. >> critics say there's something seriously wrong with metal music. outrageous by design. and it may have contributed to a number of tv suicides. >> as a rock and roll -- has rock and roll finally gone too far? people took their case to a u.s. senate hearing. their complaint that rock lyrics and videos are crossing the line into trash and smutz. >> we are asking that recording industry to voluntarily assist parents by placing a warning

label on the music products younger children due to explicit or sex please sexual lyrics. >> they were bringing those messages and images into our homes. and that provided apical opportunity to push back against it. >> we can see they are senators' wives and they are messing around in washington. they apparently have some real concerns. there's a lot that they do that i applaud because they are taking responsibility. as citizens. >> are brought along two videos which i believe are representative of the kind of presentation which have caused the fury. ♪ ♪ i got it made ♪ >> who is going to decide what is sexual content of a lyric? who is going to decide what is

obscene like that? the same housewives who are spearheading the movement? >> i would tell you it is outrageous field. if i could find somewhere constitutionally to do away with it, i would. >> fanciful, i'm capable of making decisions on the music i listen to. >> the next witness will be mr. frank sefo. >> establishment of a rating system opens the door to an endless parade of moral quality control programs based on things certain christians don't like. i think you should leave it up to the parent because not all parents want to keep their children totally ignorant. >> you and i would differ on what is ignorance and education. >> they did not get the rating system they wanted. to did get a commitment to begin applying an imprinted inscription morning that they contain blatant explicit lyrics.

expect good rock and roll breaks all the rules. okay? that is just the way it is. that is the way it always has been. elvis presley was not good for the children either. >> good morning, everybody. i'm very pleased to announce to live eight which without a doubt will be the largest concert ever held. the two of them were looking to raise as much money as possible for the famine victims in ethiopia. >> when the fundraising concert starts, sellout crowds in the students will be joined by a television audience of perhaps one and a half billion people around the world. ♪ ♪ come on now ♪ ♪ yet ♪ >> watching ivan ade on tv was my version of woodstock. i watched every second of it.

♪ ♪ ♪ ♪ all week hear is radio ga gaga ♪ >> the great thing about live aid is it showed that musicians seem to be the most altruistic people in the world. >> the heart is in dublin, ireland. the spirit is with that world. never had any problems saying how they feel. >> when you two played live aid, rock and roll was getting serious. music a change that world. bono could change the world. ♪ bloody sunday ♪ ♪ bloody sunday ♪ >> u2 formed 10 years ago when

its members were still schoolboys is know arguably the hottest rock 'n' roll band in the world. their last album as so far sold over 13 million copies worl worldwide. >> u2 were still developing and becoming a great band and maintaining the kind of connection with people and not getting the message lost in the medium. >> the last 10 years trying to find out how to be in u2 and seeing what u2 can do. ♪ ♪

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♪ >> right now, all around us, and so compelling, you'd never miss the fact there's no melody, is a music that is all beat that strong beat and talkback it is rap music. ♪ >> rap music began in harlem in the south bronx where people would gather to spin records and recite their own lyrics, double raps over the instrumental section. >> the breaks was the biggest hit selling 680,000 copies last year, and hitting the top of that rhythm and blues sales

charts. >> running around with the local dj crew, i watched the transition from all the disco music that we used to play at all of the black parties to slowly but surely hip-hop taking over. ♪ >> the music underneath rapping is called scratching and it is a process of using two turntables and a mixer making new sounds out of already existing albums. ♪ >> the thing that gave life to music in the '80s for me it was hip-hop because it took the sounds of the '60s and 70s and brought it to the forefront. ♪ a child is gone with no state of mind ♪ ♪ blind to that ways of mankind ♪ ♪ because only god knows what you gonna do ♪ >> that message was the herb -- first hip-hop song that was not just a party song. it was talking about what was going on. it was talking about drugs. crime. person. all of these things that were hitting these committees really hard. notes that ♪ you say i'm cool.

>> when that message hit, it was put that down. what did he just say? the record back. play that again. ♪ don't push me because i'm close to the edge ♪ >> it really opened the floodgates for the next generation of rappers. ♪ it is not michael jackson ♪ >> they were putting it together. the hip-hop making something. ♪ i even made the devil sell me his soul ♪ >> run dmc was like led zep zeppelin. ♪ >> the form of a sort of go into the floor and also breaks run dmc because they start to get

more -- ♪ rock this way ♪ ♪ >> the latest album has sold more than a million copies in just 13 weeks. a first for a rap record. >> the album is called -- that is a stupid name. [ laughter ] ♪ you don't want to go ♪ ♪ you ask ma please but she still says no and xp spectate ♪ >> in comes the beastie boys. we were afraid they were going to lose it. ♪ you got to fight for your right to party ♪ >> they really were funky and they could get busy. we were like, okay. all right. ♪ >> the beastie boys come out. people thought would be pop

hip-hop group. straight hip-hop. with the boys was dope. [laughs] you know what i mean? ♪ that funky funky ♪ >> it really spread like wildfire and introduced a lot of people to the hip-hop culture. >> can you give us some definitions of the ll? >> ladies love legend, lasting red-hot. looking for a little. when you like it could just a lot of l's. >> how much of a lover, how the women love you to death and how they can throw down, how they condense, how bad they are and nobody messing with me and all of that kind of foolishness. if they were to address the issues. the issues being poverty, the issues being not having political power. you see what i'm saying? all of these issues, they should be addressing this with their energy. ♪ was my place ♪ ♪ of the universe ♪

>> the god, he changed the phrasing of hip-hop. he came to the world like a p poet. i learned different rhythms. i learned different rhythms. i ink that with my rhyme. i was in between -- ♪ i could be in more and see all there is to see ♪ >> i'm trying to set examples for the little kids they know what i'm saying? got to teach the babies, try to lead them in the right path. ♪ >> the summer of 1987, rebel without a cause comes out. it is a call to arms. it was the sound of anger. it was the sound of something. it was an we want to be music's worst nightmare. >> almost no radio airplay even

on black stations. it is for a reason. they call it a mind resolution -- mind revolution. >> rebel without a cause was heavily influenced by rakim at what was going just going on. it was really a desperate call to have us being heard. >> you talk about black all the time to a multiracial audience. shouldn't you maybe be thinking about who are the people i've got out here? haven't you got a responsibility to them rather than what you personally -- >> i have a responsibility to my people and my culture, because my people and my culture have been brutalized and ignored for years. ♪ my mother standing in the welfare line ♪ ♪ the way you survive is crime ♪ ♪ my life is over so i might as well speak my mind ♪ >> ice t is the first west coast gangster rap. reality rap. 6:00 in the morning police at my door. ice t did it way before nwa did it. ♪ straight outta compton ♪

♪ ice cube from a gang called with attitude ♪ ♪ i got a sawed off ♪ ♪ squeeze the trigger and bodies are hauled off ♪ >> the los angeles rap group nwa drew fire from police because its album “straight outta compton” talked in brutal and vulgar language about retaliating against cops for their anti-gang sweeps in the l.a. area. >> nwa gave us the gritty, grimy gang-banging streets of compton. this is what's going on with us. ♪ as i leave believe i'm stomping ♪ ♪ when i come back boy i'm coming straight outta compton ♪ y and make today the most wonderful time of the year. claritin - d. ever wonder what everyone's doing on their phones? they're banking, with bank of america. the groom's parents? they just found out they can redeem rewards for a second honeymoon. romance is in the air.

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♪ i want my mtv ♪ you can talk about videos, but in the '80s the actual sound of what popular music was and what was accepted as a sound, a drum sound or keyboard sound or bass line sound, changed profoundly over the course of the decade. ♪ she drives me crazy like no one else ♪ ♪ she drives me crazy and i can't help myself ♪ >> coming to the end of the '80s, like watching a kaleidoscope. you open it up and you see a

little bit of everything. ♪ the love shack is a little old place where we can get together ♪ >> it was the time when everybody was getting involved and everybody was expressing themselves loudly. we are having the best time ever. ♪ never gonna give you up never gonna let you down ♪ ♪ never gonna run around and desert you ♪ >> every audience needs to get fed. you know, we'd fed the pop audience. but where's the rock 'n' roll? ♪ oh, we're halfway there oh, living on a prayer ♪ ♪ take my hand we'll make it i swear ♪ >> bon jovi comes in with a huge record. ♪ pour some sugar on me ♪ >> def leppard. fantastic record. ♪ pour some sugar on me ♪ >> and that begins to bring that kind of music back.

♪ pour your sugar on me ♪ >> at the end of the '80s, everybody came to the same conclusion simultaneously. something new needs to happen here, and it's got to be real-sounding, more garage, less produced. ♪ ♪ i need an easy friend ♪ >> this music that was bubbling out of places like portland and seattle, and bands like nirvana that weren't looking to fit in to what was being played on mtv or what was being played on radio. ♪ i can see you every night ♪ >> eventually radio and mtv came to them. >> the seeds of what will happen in the next decade are already all there by the end of the '80s. college rock like r.e.m. was something new entirely. ♪ follow me, yeah follow me i got my spine i've got my orange

crush ♪ >> the way that peter buck played guitar and the way that stipe sang where the voice was incredible but you couldn't quite figure out what he was saying, it just made them more alluring and mysterious, you could get why that band would become huge. ♪ >> it wasn't new wave, it wasn't a new romantic. they started calling it alternative music. ♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ time i had some time alone and i feel fine ♪ ♪ fine fine fine fine ♪ >> you know, this is the thing about the '80s. everyone thinks it's about crazy haircuts, lots of makeup, insane clothes, and it was. but the thing about this music that lasts is that their songs were so good. you can go back and listen to

those records, from the engineering to the musicianship to the writing and to the performance of it. it surpasses most music. >> everybody had a story, and they wanted to tell it. the artists that were coming through the tv and into your lives. ♪ everybody wants to rule the world ♪ >> i'll say that the music of the '80s is more effective than what came to us in the '60s simply because all of us were included this time. no decade was more effective in dance music, in politics, in different genres than the '80s. there will never, ever be another decade like it, ever. ♪ everybody wants to rule the world ♪ ♪ there's a room where the light won't find you ♪ ♪ holding hands while the walls come tumbling down ♪ ♪ when they do i'll be right behind you ♪ ♪ so glad we've almost made it so sad they have to fade it ♪ ♪ everybody wants to rule the world ♪

>> announcer: the following is a cnn special presentation. there are lots of tough issues in the headlines these days, there are also plenty of stories of hope and inspiration. 12 of us sought out the change makers tackling problems close to our own hearts. tonight you'll hear their stories, this is "champions for change."