>> go eat, eat, eat. pass those down. >> this rustic open air feast -- >> wait, i need a fork. >> umbria's answer to fine dining. >> guys, this is incredible. >> the twins and this farm -- >> bon appetito. >> bon appetito. >> -- really encapsulate italy's green heart and its strong independent culture, cherishing the past while embracing the future, always on their own terms. and given that, you have to agree with big george. [ speaking non-english ]

[ speaking non-english ] ♪ ♪ ♪ ♪ [ singing in non-english ] >> so, we begin at the end. [ speaking non-english ] >> after a wild week in seoul? there was, i believe, something called soju involved. there were many, many strange and delightful things to eat. things might have spun slightly out of control.

♪ i took a walk ♪ ♪ through this beautiful world ♪ ♪ felt the cool rain on my shoulder ♪ ♪ found something good in this beautiful world ♪ ♪ i felt the rain getting colder ♪ ♪ sha,la,la,la,la,la,la, ♪ ♪sha,la,la,la,la,la ♪ ♪sha,la,la,la,la,la,la ♪ >> the biggest difference between korean-fried chicken and american-fried -- >> chicken tonight? i feel so clean. i've never felt so -- >> where is my ticket? [ laughter ] >> next i'll be performing a medley from "flavortown." don't play this game with -- yeah, who is everybody here? >> oh, yeah, baby, that's good.

>> yeah, baby. >> come to me. come to me. powerful in a sort of small, girly way. is this drinks that goes with food or is this food that goes with -- a triumphant return to korea. [ laughter ] >> woof! >> oh, yeah. >> it should surprise no one that i'm in a happy place right now. maybe the best way to tell this story is to start at the end. like a dog returning to it's own vomit, i keep flashing back to -- was it last night? the night before? i smell fried chicken on my clothes, so perhaps. hello, nari. >> [ laughs ] we meet again. >> am i glowing with health and pink? >> yes. >> freshly scrubbed. >> i was just going to say that you look like a better version of yourself. why is that? >> because i've lost about eight pounds of dead skin. >> we're really into the idea -- koreans really like the idea of being the optimal cleanliness, you know? like, we like to be the most clean possible. >> i don't know, you know.

>> you don't know? >> i'm okay with soap and water, frankly. and -- and beer. >> yes, of course. alright, let me see if i can properly pour this for you. yeah, there you go. >> thank you. >> so. ♪ ♪ ♪ ♪ >> do you know? >> no. >> well, so koreans have many eating traditions. if you have a very big production or you have a very big event that's very, you know, very important, you celebrate that in a proper way and i think -- >> what are we celebrating? >> celebrating the end of, you know, this korea show. >> oh, i thought you said something important, nari. >> [ laughs ] this is important. this is the most important thing you've ever done. >> okay. there's nothing involving salt that i have to -- i don't have rub that into my skin. my now raw pink skin. ah. i'm a broken man. >> smile! >> i seem, beneath the shame and the headache, to be missing a few layers of skin, as if i've

been rubbed, somehow, raw. i mean, i believe in clean, really, but this -- this is beyond clean. this is sanded, stripped, flayed. >> here's to korea. >> the beer is not helping. no, maybe it is. i -- i -- soju, i think i've had enough. the gleeful embrace of mixing whiskey, rice wine, beer, and -- and oysters, for instance -- i mean, it seems to tempt the fates. ooh. >> ooh. >> yes. >> well, let me ask you one more question. >> mm-hmm. >> what do you think about han now after your trip? >> i'm brimming with han. i mean, not -- i mean, i could never actually have han because i'm not that korean and this is, you know, a genetic, almost cellular thing. i understand, but i -- it's something i feel that i can really relate to. i'm definitely a, you know,

"revenge is a dish best served cold" sort of guy, but also hot. i'll take revenge anytime i can get it, actually. i need some more chicken. >> you ate a lot of that chicken. you didn't eat all day, did you? >> no. i did not love myself this morning. >> but you felt better after your scrub-down. >> uh, it was like, "ow, evil, ow, ow. go away, evil." >> exactly. yeah. i mean, that's why that's why people do that. [ speaking indistinctly ] >> the social contract.

>> [ laughs ] >> the confucian hierarchy of age before everything. >> hey! >> fades away. we are no longer mr. huh, mr. park, mr. noh and mr. tony. we move as one, a band of bros through the night, the world our oyster . >> we are models. only models. [ laughter ] [ speaking non-english ]

>> hey! >> what is this, korean people all drunk? >> this is not right. >> oh, show me the way to the next whiskey bar. i feel like a boy band. [ laughter ] >> we should walk straight and enunciate. and talk slowly. >> why do you hate me? >> is it the king? >> johnny cash. >> johnny cash. >> yeah. all i can say is thank god there was no karaoke. i must have blocked it out. all roads led here. i knew that. no escape. only embrace. i am now, after an evening of full-on cultural immersion, acutely aware of my role as big brother, my new salarymen friends looking to me to set an example. alright, guys, let's party. [ singing in non-english ] >> oh, look at that. >> soju. >> soju? >> nice to meet you. [ laughter ] >> so, correct me if i'm wrong here. it's dried squid, m&ms and mixing your alcohols? >> yeah. >> hey! [ speaking non-english ] >> to what? to what?

to the chastity of our wives? [ laughter ] >> don't worry about me. i can go all night. >> it seemed like a good idea back at the office. [ singing non-english ] >> yeah. [ singing non-english ] >> next i'll be performing a medley from "mamma mia!" come on, baby, light my fire. >> light my fire. >> fire, fire. yes. [ laughs ] >> oh, we got a low score. we only got 45. >> mouse? >> mousefish. >> mousefish? >> i love you more than i can say. [ singing in non-english ] >> tony! [ speaking non-english ] >> tony, sit down. sit down. >> we got to go somewhere else. we got to go somewhere else. we're not finished here, tony. >> squid treats and m&ms? sure. makes perfect sense. in fact, there were oysters somewhere along the route, a detail that becomes increasingly worrying with our alcohol

intake. oh, oysters. awesome. >> wow. >> nice. competitive drinking and shellfish. >> you ever play any korean drinking games? >> uh, no. >> no? well, they have a lot of them. you know, it keeps the energy up and keeps everyone kind of drinking. >> oh. stop two: gol mok gil. >> alright. we're going to play a little game first. alright, tony, we're going to let you do the, uh, start the festivities. just got to use a chopstick. hit everything forward. it's going to splash up. >> what? a strike or a push? >> a push. >> whoo! [ speaking non-english ] >> whoo! >> sinister.

>> there's a lot of games. we're not going to go through them all because it would take forever and we'd be really, really drunk, but, uh, this game is called the bottle cap game, and we're going to pass this around in a circle. you're going to flick it as hard as you can. >> right. >> right? [ laughter ] >> ah! >> oh! >> hey! [ laughter ] no one wins or loses. we all get drunk. start! >> one. >> two. >> three. >> ah! >> that is bro-tastic. >> alright, this is the chopstick game. >> oh! [ laughter ] >> don't play this game with engineers. >> ugh. >> oh! >> oh, don't hurt the man. he's been hitting those oysters hard. [ laughter ] see you in flavortown. >> ooh!

>> oh! >> drink, drink, drink, drink. >> one, two and three. this is pretty good. >> no, that's good. [ speaking non-english ] >> we got to go somewhere else. >> yeah, we're going. let's hit the street, guys. well past soju bottle number nine, the idea that only an hour earlier we sat like gentlemen and had barbecue, a rapidly fading memory. >> tony, how many bottles can you drink? >> we'll see. >> whoa! >> yes, i remember now. somewhere near the start of the evening, the moment little

brother grabbed the reins of our soon-to-be careening chariot, unfettered by earthly conventions like so-called good sense or inevitable reality of work tomorrow. >> alright. eat the egg. eat the egg before it gets cooked too much. >> oh, that's good. >> it's good? you like the marinade one, right? >> yeah, yeah, yeah. this being korea, beer is a must. as is, apparently, soju. i had forgotten that part. i'm curious though. i mean, what seems to define korea, as i know it, is it anticipates the future very, very well. this is a country that's famous for looking forward, looking into the future. where does one go to see korea's past and are these guys sentimental about it at all? >> korea has come so far but it's been only 100 years since modernization.

>> korea is a country with no natural resources, so we have to continuously create and develop in order to survive. we need to cheer for older brother! >> let me pour you more alcohol. [ laughter ] >> tony, you are the older brother. >> older brother, yes. [ speaking non-english ] >> younger brother. >> younger brother. >> alright, younger brother. >> to our older brother! >> this is only the beginning. >> my mission, for purposes of television, is to ingratiate myself with a group of total strangers, insinuate myself into their lives, observe what they call -- and please excuse my painful pronunciation -- hoesik. it's an expression combining the concepts of company and meal. in korean business culture, this would be a regular thing. a one-night corporate retreat, if you will, which is how i ended up at my appointment with the fates, a barbecue joint

popular with the salaryman. yeah, who is everybody here? >> mr. noh. >> noh, mr. noh. >> okay. >> i am mr. huh. >> huh. >> mr. park. >> this is mr. park. >> park. >> what's your name? >> tony. >> tony. >> tony. >> i think they like me. >> do you drink soju? >> i do. >> okay, excellent. >> soju. the only smart bed in the world that actively cools, warms and effortlessly responds to both of you. our smart sleepers get 28 minutes more restful sleep per night. proven quality sleep. only from sleep number. why do dermatologists choose dove? the dove beauty bar, is gentle. it not only cleans, it hydrates my skin. as a dermatologist, i want what's best for our skin. with 1/4 moisturizing cream,

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ask your doctor before taking products containing potassium. kerendia can also cause low blood pressure and low sodium levels. so now that you know your abcs, remember, k is for kidneys, and if you need help slowing kidney damage, ask your doctor about kerendia. [ speaking non-english ] >> this is anthony bourdain, cnn. good night and eat more spam. [ speaking non-english ] >> notice the totally blissed-out, happy look on my face. observe the bowl with nothing

left but fiery remnants. behold, the magnificence that is budae jjigae . [ speaking non-english n >> oh, okay, that's enough, enough. that's good. >> have some rice cakes. >> whoa, geez. >> kimchi. >> oh, man. >> onions, which are good for your health. >> oh, it's gonna go straight to my hips. >> you have to eat it all or you can't go home. no house, no house. finish, finish. yes? >> uh, yes. >> [ laughs ] okay, thank you. >> this is a magical dish. >> wow.

you cut the spam too big! but it's delicious so i'll forgive you. >> so, most people are not sentimental about their time in the military. why do this? >> i try to empathize with my viewers and remind them of their old days in the military. >> i mean, military service -- everybody serves in the military, right? >> yeah, it's mandatory in korea. >> alright, well. >> wow, tony, you ate it all. happy? >> very happy. >> wow, good. do you want to take home the recipe? >> you want the recipe about this? [ laughs ] >> i got the recipe now. it's everything mama warned you about, and it's got it all, baby. and when the music's over, your life will have changed forever. >> one, two, three. so, first, open the spam can.

>> okay. >> and these soft rice cakes too. >> okay. >> okay? kimchi. tony, you go frank. >> yes. mm! >> both, okay? >> yeah. dating back to famine years of the korean war, scrounging and scavenging from american military bases, it's, in fact, a classic example of necessity being the mother of deliciousness. hot dogs, canned baked beans, spam, instant noodles, put together with the ever-present gochujang and kimchi. it became an enduring and deeply loved classic. >> baked beans. >> like i used to say to my first girlfriend, "how could something so wrong be so right?" >> one, two. one more. tony, you're so good! >> alright. we did that right. [ speaking non-english ] >> no, no, no.

>> tony, open this. oh, no! no, no, no, no. wow! no. tony, i hate you. tony, you're too much. >> i'll tell you. >> you're like, "whatever. it's not my house." look at my mouse! what is this? >> sorry about that. >> wow! >> sorry, man. >> we were about here. now we just have this much. >> regrettable incident. >> we'll just put this much in and boil it for a while. >> looks healthy. i mean, look at this thing. look at the color alone. it's just -- >> tony. [ speaking non-english ] >> oh, in go the noodles? >> okay. >> mmm. >> wow. >> oh, yeah, baby. that's good. come to me, come to me. come to me, my love.

>> tony, it looks so delicious when you eat it. if you like it, then it's a success! >> need little spam in there. good job, chef. >> good job. >> thank you, chef. >> yes, yes. yes! >> [ laughs ] >> thank you. my pleasure, any time. >> any time. >> in a society reeling from conflict and depravation, largely without meat or fresh ingredients, this was the gift of the g.i. the korean war lasted from 1950 to 1953, but in many ways it never ended. the country is split in half and in a constant state of alert. 120 miles to the north, a bughouse crazy dictator with an enormous standing army, a bad haircut, and a nuclear arsenal. this we know. but the war, in dividing a country and a culture, also divided families, altered

forever the korean character. chef king biryong's early experience working the mess hall during his mandatory military service led directly to superstardom. now, from this unassuming u.s. army surplus tent, he beams his cooking show live into more than 50,000 homes a day via something called "the internet." and he's not the only one. there's competition, lots of it. mukbang means "broadcast eating." it's kind of a phenomenon in korea which is how, i suppose, i wound up in a tent on the outskirts of seoul. >> [ gasps ] tony, hello! >> hi, how you doing? alright. >> tony. >> right here? alright. >> yeah, okay. >> classic indigenous ingredients. >> no, no, no, no. spam. >> oh! >> okay? >> yeah! >> yes! >> excellent! alright.

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[ speaking non-english ] >> it's a slaughter-fest. i've gotten the poor thing killed like 12 times already today, so i think i'm gonna hang it up.

alright, i'm ready for some food. >> in korea, it's like the food delivery system is really good. >> really good. >> a whole bunch of food you can just order. dr pepper, gatorade. >> you order food while you're -- while you're playing. >> yeah. >> pc bang sounds like a male porn star. i know. but this one has a smoking lounge and a well-stocked snack bar. energy drinks seem a popular order. but here in seoul, given that there's an entire strata of professional gamers, more substantial food is, from time to time, required. no problem. anything you want right to your console. i mean, i'm sure this is an obvious question, but, like, real life, does it have any, uh, attraction? >> real life? >> real life. you know, like non-gaming universe? >> people love it. as professional gamers, yeah, people love the professional gamers. they get a lot of fame for that. >> right. ah, thank you. oh, man. >> wow. oh, man, this is too much.

oh, that bottom half. >> you got to get the sauce with the noodle, so. >> yep. >> it's a black noodle, so it should be all black. >> mm, tasty. >> good? >> that'll work. and some of the games you could play without like -- still eating. >> yeah. really, one-handed? basically, you eat a little bit and then play the game and eat a little bit and play the game. >> only game that i've ever really gotten serious about and lived with for a year -- i mean, i spent a lot of time with it -- was "gta: vice city." >> oh. for my opinion, it's a little bit violent for me. that's my personal opinion. >> look, i mean, you know, little red riding hood here was doing a lot of bleeding out in this game, i mean. >> that's true. over the mountain and through the woods, to grandmother's house we go, blowing some b-- u

on the way. and was it right shift, left mouse click or the other way around? [ speaking non-english ] >> that's our enemy. >> wow, okay. and i'm looking for the little guys with the red over them? >> yeah. [ laughs ] >> that doesn't look good. >> yeah, you got killed too, 'cause they used the little -- >> aw, geez. oh, i'm respawning, though. >> yeah, respawning. you could target. you could basically go, like, long distance or short distance depending on, like, where your target is. >> i'm just learning how to move here. aw, poor little red riding hood. she's not good. >> where are you? i'll assassinate you! >> and if i'm shooting something it's "e." [ laughs ] aw, no, little red riding hood, you're bleeding out again.

oops, didn't make it. i don't see any bad guys. are these friends? oops. back in the old days, before time itself, spending 17 hours a day at places like this was frowned upon by family. now, gaming has become a respected, and often lucrative, profession in korea. simon is pretty much retired from gaming, per se. instead he makes a living advising rising stars in the industry. you do this for a living. >> yeah. >> how many hours a day? >> well, the professional gamers, they spend all day playing this game. they wake up, they play a game, practice, have lunch, practice again, and have dinner, and go to sleep. >> today the game is one of those multi-player kill-fests where mighty avatars boast a

wide range of powerful abilities, raining death on each other from remote consoles across the globe or just over there. >> there we go. it's all about love. >> really cute little girl. >> oh, that's me? >> yeah. >> aw, geez. do i get to choose another avatar maybe? something more kill-y? i don't know that i'm going to strike fear into my enemies. >> oh, yeah. it's very powerful, yeah. >> powerful in a, sort of small, girly way. >> it's a very amazing way, you know. i mean, the little girl comes around, like, having a big fireball on your head. >> right. okay, well, i'll try to, uh, i'll try to keep up with you for a few minutes. >> so basically, you press "w" to go forward. and then press right and left click together. and then the right key on the mouse. >> okay, forward is "w"? >> uh-huh. >> these are the skills -- "e," shift and left together. >> left shift.

>> shift and then left. no, together. yeah. and then space, right click. left shift with a left click together. >> oh, brutal. how long did it take you to even figure out how to move around in this world? >> about 10 minutes. >> 10 minutes, yeah. okay, me and simon are going up against these and kids and i'm expecting to, like, pistol whip some -- like tommy vercetti unless time has, once again, passed me by. the life of a professional video gamer is a concept that's not easy for me to grasp. these young nerd-lingers are famous. they have tv shows where they compete and are making actual cash money? they have sponsors and super fans? they're probably even get laid off this -- ? and that explains how little red riding hood ended up bleeding

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it's a terrible deal for california. we win. you lose. naomi: every year, the wildfires and smoke seem to get worse. jessica: there is actual particles on every single surface. cooke: california has the worst air pollution in the country. the top two causes are vehicles and wildfires. prop 30 helps clean our air. it will reduce the tailpipe emissions that poison our air. kevin: and helps prevent the wildfires that create toxic smoke. that's why calfire firefighters, the american lung association, and the coalition for clean air support prop 30. naomi: i'm voting yes on 30.

[ laughter ] >> i would have fired your -- >> no, don't say anything about wayne newton. he's the man. >> hip-hop, i like early '90s west coast. >> well, i'm an east coast guy. >> i know. >> [ laughs ] >> i'm not entirely convinced that korean food's healthy. >> have you always been, like, a food guy? >> i think in some ways i've appropriated the han. i'm very happy here. >> last one? >> yeah. is this drinks that goes with food or is this food that goes with drinks? >> the culture here is you have to have something that goes well with that drink. >> we should probably be drinking that, right? >> yes. have you tried soju before? >> oh, yeah. how often can you come to a place like this acceptably per week? i mean, you come every day? after work? >> if you want. >> yeah, like, if i just slumped to the ground and go to sleep, would that be okay? >> it wouldn't be, but i've seen it too many times. [ laughs ] >> what's good to eat here? >> well, i'd like to recommend the soup of death. it's a soup, but the main ingredient in that is silkworms.

>> okay. >> okay? >> you down with that? >> yeah, sure, yeah, yeah, yeah. oh. >> nice, huh? >> oh, yeah. eating bugs? that is so last network. >> [ laughs ] how do you like the soup? >> soup's awesome. i'm gonna go home and have many sons tonight. no? >> in the old days, they didn't have the soup. they just literally boiled it. they put it in these, like, little paper cups and just eat it like an hors d'oeuvres. >> i don't know. i'm looking at them and i'm thinking, "get the [ bleep ] out of my soup and make me a sweater." >> [ laughs ] even koreans really don't eat this all the time. but i guess this country makes it feel like, "if you can't eat this, then you're not korean." kind of thing. >> where were you born? >> i was born in new york. >> you were born in new york? >> yes. >> and were there till? >> till roughly 21. i grew up on the streets, grew up in new york city. it was automatically, "you're a --." wait a minute. [ bleep ] is -- isn't that

supposed to be chinese? i'm korean. and that's where the whole number-one korean comes from. hey, i'm korean and i'm proud to be korean. >> mark is what's called "gyopo," meaning "korean who's lived abroad." as things get better and brighter over here, more and more people are, like mark, moving back home for the ever more numerous opportunities. >> when i came here, it just felt right for me. i was like, "i'm here! these are my people!" it's like, "this is what i've been missing!" but i was considered not really korean, i guess, you know? i was considered an outsider in my own country. i had, like, this thing going on because it was like, "okay, am i not korean enough if i don't do this? or if i don't drink this or if i don't eat this?" but there's a certain sense of, "well, i want to learn this if that makes me feel more korean." >> nice. best part is skin. is this so hard? walk in and eat delicious food and get hammered in the street? being korean is pretty awesome. >> last one? >> yeah.

nighttime in seoul, and everywhere you go, it seems, food and drink. this is what they call a pojangmacha. i guess it's kinda like a pub, if pubs could operate in the street. you could have drinks and, well, i guess you could call it, pub food. [ speaking non-english ] we're about to go eat something really, really good. welcome to seoul. let's do this! >> my new friend mark helped popularize western-style hip-hop in korea, an event that led directly to me eating silkworms in a tent. mark, how you doing? >> nice to meet you. >> good to meet you. >> thanks for having me on. >> oh, man. so, where are we? effortlessly responds to both of you. our smart sleepers get 28 minutes more restful sleep per night. proven quality sleep. only from sleep number. ♪ ♪

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>> [ whooping ] [ laughter ] >> hand position correct? >> ready? >> are you complaining about your hours, nari? >> holler! >> number-one-selling liquor in the whole world. you have to kick the prostitute so many times. >> that doesn't count. >> get in my mouth and stay there. >> [ laughs ] she's already dead. >> come on. [ dramatic music plays ] i'm getting this, like, weird sense of deja vu. like, haven't we been in a fish market in seoul at some point in some previous life? >> what should we toast to this time? >> to a triumphant return to korea. second time around for me.

[ speaking non-english ] there's something i'm increasingly crazy about, that i've been craving since i got off the plane. banchan, the spicy, pickley, delicious snackies that accompany your meal in korea. ah, i missed this. this is, for me, one of the most exciting things about korean food, actually, is the banchan, yeah. >> yeah. doesn't that just make you want to drink more soju? >> is that a hint or something? >> [ laughs ] oh, no, no, no, no, no. >> oh, yeah, yeah, right. >> i know, the formality of it all. >> and appetizers? yes, i remember these guys. oh, our old friend. again. >> this looks familiar. >> it's bringing back memories. oh, here we go. >> so, this is called maeuntang, which literally translates to "spicy stew." >> i need it to burn. >> and it has everything under the sun, seafood-wise. you can find crab. you can find all different kinds of fish. >> fishermen stews all over the world. >> exactly. this bowl, for me, that's the

perfect example of koreans in general. we love being together in a space, huddled around a bubbling pot of something. >> what can i tell you? oh, this is good. you are failing in your duties as a younger sister. >> i'm sorry, i'm sorry. [ speaking non-english ] >> you don't have to drink it immediately, do you? >> [ laughs ] >> face plant in that thing. >> koreans, they just want each other to drink as much as possible. peer-pressure drinking is kind of a big deal. may i, uh, have another glass please? >> korean drinking etiquette 101 -- you never pour your own drink. younger pours for the older and you never drink alone. how come all the korean guys are so tormented? they're all carrying around some unseen weight. >> every single korean person is born with this thing called han,

which is a deep sorrow and anger. it has nothing to do with upbringing. i mean, literally as your born -- >> it's genetic. >> yeah, it's genetic. it's in our blood. >> han, my favorite korean word. it has many implied and specific meanings but, generally speaking, it's a mixture of endurance, yearning, sorrow, regret, bitterness, spite, hatred, and a grim determination to bide your time until revenge can at last be exacted. >> i know, i know. revenge is a very, very sweet-tasting thing for koreans, you know? because there's been so much wrong that's happened to us. >> what about little timmy mcmasters who made fun of you in second grade for bringing kimchi to school? he laughed at you and said it smelled like garbage. is there vengeance coming their way? >> my greatest vengeance would be that those people think about that time that they made fun of me. i want them to actually love korean food now.

>> that doesn't sound anywhere close to endless suffering. >> well, that's my personal story. >> i was thinking more along the lines of, like, electric nipple clamps and then i drive over them and not killing them, by the way. they slowly bled to death from femoral artery wounds. >> the reason that koreans are able to just not wallow in that is because of this other emotion called jeong. it is a deep fondness that you have for your other koreans. and people always focus on han and i'm like, "yeah, i know, han, yes, yes, yeah, it exists. it exists. no one's denying that. we all have it. but jeong, no one talks about that and it's equally strong." >> okay. i believe you. >> i don't think you believe me about this jeong thing. >> no, i believe you. like, i like the whole idea of han. i totally get that as an engine. i like that. i like that dark side. the fact that this word exists is sort of awesome because a

negative emotion has been converted into a number of very, very, very positive developments. >> absolutely. and koreans are, you know, this amazing group of people that don't curse and eat amazing food and we like to drink and have fun. >> oh, stop sucking up. >> [ laughs ] >> so to the han. >> we need to make a serious dent in this. >> [ speaks foreign language ] >> you can't say that. we're unique and we're amazing. >> that describes me. i'm not drinking this. >> no, you don't have to drink it. [ laughs ] >> my relentlessly cheerful friend and colleague nari. she loves korea and all things korean and wants nothing more than to make everybody love it as much as she does. that's why she brought me here to the garak fish market, where you find the kind of casual joints i love.

i will have -- let me see -- perhaps the fish. i want some banchan. i want some spicy stuff. well, i'll start off by drinking some soju i think. >> yes. >> i'm getting this, like, weird sense of deja vu. like, haven't we been at a fish market in seoul at some point in some previous life? (customer) save yourself?! money with farmers. (burke) that's not wrong. when you bundle your home and auto policies with farmers, you save yourself up to twenty percent. (customer) that's something. (burke) get a whole lot of something with farmers. kinda creepy. ♪ we are farmers. bum-pa-dum, bum-bum-bum-bum ♪ (vo) with verizon, you can now get a private 5g network. so you can do more than connect your business, you can make it even smarter. now ports can know where every piece of cargo is. and where it's going. (dock worker) right on time. (vo) robots can predict breakdowns and order their own replacement parts. (foreman) nice work. (vo) and retailers can get ahead of the fashion trend of the day with a new line tomorrow. with a verizon private 5g network,

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the past, present, and future. they all believe together. one explains the other. drop in the middle and it makes no sense at all. >> korean culture as far as i can tell is defined by the drive to succeed. the engine field by decades. a remarkable ability and willingness to anticipate the future. it reaches back across time. finding millennial's and generations long since passed.>> the last time i was here i was working for some other network.

the baking channel with the competitive eating channel. it was so long ago. back then i was dragged around in the tiny but powerful wake. that was nearly a decade ago. things have changed since then. korea has certainly changed.>> the korean war ended more than a half a century ago. the north and south have been a perpetual war footing ever since. it is a psychological and physical scar. korea is literally split in half. that is not what this show is about. there aren't many comparisons to the stratospheric rise of the last decade. one of the poorest countries. today claims one of the fastest- growing economies.

the government has been extremely shrewd and forward thinking about selling the world all things korean. encouraging financing and supporting the export of intangibles. things like music and movies. food. the whole korean sensibility. the road is responding learning to love what koreans have always loved. the heart of korea is sought. a bustling metropolis. futuristic looking character. population, 25 million. >> in october 2014, i went back to korea. this is what i saw.>> this makes me so happy. >> that is good.>> it should surprise no one i'm in a happy

place right now. the first time back. right to the market. a bunch of unrecognizable he delicious food. good to be back.

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